{"id":104319,"date":"2019-05-21T13:38:36","date_gmt":"2019-05-21T05:38:36","guid":{"rendered":"http:\/\/www.fagao.me\/?p=104319"},"modified":"2019-05-21T13:38:36","modified_gmt":"2019-05-21T05:38:36","slug":"%e5%95%86%e4%b8%9a%e4%b8%93%e4%b8%9a%e4%ba%ba%e5%91%98%e7%9a%8477%e4%b8%aa%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e6%9c%af%e8%af%ad%e5%92%8c%e7%bb%9f%e8%ae%a1%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/104319.htm","title":{"rendered":"\u5546\u4e1a\u4e13\u4e1a\u4eba\u5458\u768477\u4e2a\u6570\u5b57\u8425\u9500\u672f\u8bed\u548c\u7edf\u8ba1\u6570\u636e"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n<\/p>\n

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\u597d\u597d\u4eab\u53d7\u5427!<\/p>\n

\u4e00\u822c\u672f\u8bed<\/p>\n

    \n
  1. \u95ed\u73af\u8425\u9500\uff1a\u5728\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\u4f7f\u7528\u5206\u6790\u548c\u6570\u636e\u6765\u6539\u8fdb\u8425\u9500\u548c\u9500\u552e\u7b56\u7565\u3002\u4e3a\u4e86\u201c\u5173\u95ed\u5faa\u73af\u201d\uff0c\u8425\u9500\u56e2\u961f\u548c\u9500\u552e\u56e2\u961f\u5c06\u4ed6\u4eec\u7684\u62a5\u544a\u548c\u7b56\u7565\u7edf\u4e00\u8d77\u6765\uff0c\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u636e\u201c\u798f\u5e03\u65af\u201d\u62a5\u9053\uff0c\u8003\u8651\u523069%\u7684CEO\u8ba4\u4e3a\u4ed6\u4eec\u5728\u6d6a\u8d39\u91d1\u94b1\u8425\u9500\u6d3b\u52a8\uff0c\u5927\u591a\u6570\u8425\u9500\u4eba\u5458\u90fd\u91c7\u7528\u4e86\u5404\u79cd\u5f62\u5f0f\u7684\u95ed\u73af\u8425\u9500\u3002<\/li>\n
  2. \u5185\u5bb9\u8425\u9500<\/a>\uff1a\u4e0e\u5165\u7ad9\u8425\u9500\u7c7b\u4f3c\uff0c\u5185\u5bb9\u8425\u9500<\/a>\u662f\u6307\u63d0\u4f9b\u6709\u4ef7\u503c\u4fe1\u606f\u7684\u5185\u5bb9\u7684\u4f7f\u7528\u548c\u5206\u53d1\uff0c\u4ee5\u5e2e\u52a9\u516c\u53f8\u53d1\u5c55\u548c\u7559\u4f4f\u7f51\u7ad9\u8bbf\u95ee\u8005\u548c\u5ba2\u6237\u3002Altimater\u6307\u51fa\uff0c70%\u7684\u8425\u9500\u4eba\u5458\u6ca1\u6709\u4e00\u81f4\u6216\u7efc\u5408\u7684\u5185\u5bb9\u7b56\u7565\u3002<\/li>\n
  3. \u4e0a\u4e0b\u6587\u8425\u9500\uff1a\u4e0a\u4e0b\u6587\u8425\u9500\u662f\u6307\u57fa\u4e8e\u7528\u6237\u7684\u4eba\u53e3\u7edf\u8ba1\u6216\u884c\u4e3a\u6570\u636e\u7684\u4efb\u4f55\u5e7f\u544a\u6216\u5b9a\u5236\u7684\u8425\u9500\u4fe1\u606f\u3002\u5f53\u5185\u90e8\u8425\u9500\u4eba\u5458\u80fd\u591f\u91cf\u5316ROI\u5e76\u4f7f\u7528\u4e2a\u6027\u5316\u7f51\u7ad9\u65f6\uff0c\u4ed6\u4eec\u770b\u5230\u9500\u552e\u989d\u589e\u957f\u4e8619%(Monetate\/\u7535\u5b50\u54a8\u8be2)\u3002<\/li>\n
  4. \u6570\u5b57\u8425\u9500\uff1a\u6307\u5229\u7528\u5404\u79cd\u6570\u5b57\u6e20\u9053\u5efa\u7acb\u54c1\u724c\u610f\u8bc6\u5e76\u6700\u7ec8\u4ea7\u751f\u987e\u5ba2\u7684\u8425\u9500\u3002\u63a5\u53d7SmartInsight\u548cTFM&A\u8c03\u67e5\u7684\u516c\u53f8\u4e2d\uff0c\u670950%\u8868\u793a\u4ed6\u4eec\u4f7f\u7528\u6570\u5b57\u8425\u9500\uff0c\u4f46\u7f3a\u4e4f\u660e\u786e\u7684\u7b56\u7565\u3002<\/li>\n
  5. \u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1a\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u548c\u7535\u5b50\u90ae\u4ef6\u6027\u80fd\u57fa\u51c6\uff0c\u4ee5\u8fbe\u5230\u524d\u666f\uff0c\u5ba2\u6237\u548c\u4f20\u9053\u8005\u3002\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u9886\u5bfc\u88ab40%\u7684B2B\u8425\u9500\u4eba\u5458\u8bc4\u4e3a\u9ad8\u8d28\u91cf(\u8f6f\u4ef6\u54a8\u8be2\u8c03\u67e5)\u3002<\/li>\n
  6. \u5165\u7ad9\u8425\u9500\uff1a\u4e00\u79cd\u8425\u9500\u7b56\u7565\uff0c\u5b83\u5efa\u7acb\u6709\u8da3\u800c\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4ee5\u5438\u5f15\u4eba\u4eec\u5bf9\u4f60\u516c\u53f8\u7684\u5173\u6ce8\uff0c\u800c\u4e0d\u662f\u50cf\u5411\u5916\u63a8\u9500\uff0c\u5982\u91c7\u8d2d\u5355\u3001\u51b7\u6253\u7535\u8bdd\u3001\u8d38\u6613\u5c55\u89c8\u548c\u53d1\u9001\u8717\u725b\u90ae\u4ef6\u90a3\u6837\u5bfb\u627e\u4ed6\u4eec\u3002\u6839\u636eHubpot\u7684\u6570\u636e\uff0c\u5165\u7ad9\u7ec3\u4e60\u6bd4\u4f20\u7edf\u7684\u51fa\u7ad9\u7ec3\u4e60\u591a\u51fa54%\u3002<\/li>\n
  7. \u8425\u9500\u81ea\u52a8\u5316\uff1a\u4f7f\u7528\u8f6f\u4ef6\u548c\u6280\u672f\u6765\u7b80\u5316\u5404\u79cd\u8425\u9500\u6e20\u9053\uff0c\u5e76\u4f7f\u5176\u81ea\u52a8\u5316\u3002\u8d85\u8fc750%\u7684\u8868\u73b0\u6700\u597d\u7684\u516c\u53f8\u5df2\u7ecf\u91c7\u7528\u4e86\u8425\u9500\u81ea\u52a8\u5316(Forrester)\u3002<\/li>\n
  8. \u8425\u9500\u6e20\u9053\uff1a\u5c06\u4ea7\u54c1\u6216\u670d\u52a1\u4ece\u751f\u4ea7\u8005\u8f6c\u79fb\u5230\u6d88\u8d39\u8005\u7684\u4e00\u79cd\u65b9\u5f0f\u3002\u8425\u9500\u6e20\u9053\u53ef\u4ee5\u662f\u76f4\u63a5\u7684\u3001\u95f4\u63a5\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e24\u8005\u7684\u7ed3\u5408\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u516c\u53f8\u53ef\u80fd\u4f9d\u8d56\u5206\u9500\u5546\u9500\u552e\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u4f46\u4e5f\u4f7f\u7528\u516c\u53f8\u7f51\u7ad9\u76f4\u63a5\u63a8\u52a8\u9500\u552e\u3002\u6839\u636e2014\u7684\u4e00\u9879\u8c03\u67e5\uff0c48%\u7684\u8425\u9500\u8005\u8ba4\u4e3a\u641c\u7d22\u4f18\u5316\u7684\u7f51\u7ad9\u662f\u6700\u6709\u6548\u7684\u9500\u552e\u4ed6\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6e20\u9053(\u65af\u5854\u8482\u65af\u5854)\u3002<\/li>\n
  9. \u672c\u5730\u5e7f\u544a\uff1a\u5728\u7528\u6237\u754c\u9762\u7684\u76f8\u540c\u80cc\u666f\u4e0b\uff0c\u5e7f\u544a\u51fa\u73b0\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f4d\u7f6e\u3002\u8fd9\u5c31\u50cf\u4e00\u4e2a\u4f2a\u88c5\u7684\u5e7f\u544a\uff0c\u56e0\u4e3a\u8425\u9500\u5185\u5bb9\u548c\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u7684\u5185\u5bb9\u6df7\u5728\u4e00\u8d77\u3002\u201c\u5e7f\u544a\u5468\u201d\u4e0a\u53d1\u8868\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c57%\u7684\u5343\u79a7\u4e00\u4ee3\u5bf9\u8d5e\u52a9\u5185\u5bb9\u6ca1\u6709\u610f\u89c1\uff0c\u8fd9\u5b9e\u9645\u4e0a\u662f\u5bf9\u672c\u571f\u5e7f\u544a\u7684\u53e6\u4e00\u79cd\u8bf4\u6cd5\uff0c\u4f46\u524d\u63d0\u662f\u5b83\u5f88\u6709\u8da3\u3002<\/li>\n
  10. \u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\uff1a\u4e00\u79cd\u901a\u8fc7\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u6d41\u91cf\u6765\u589e\u52a0\u7f51\u7ad9\u5728\u7ebf\u5f71\u54cd\u529b\u7684\u8425\u9500\u7b56\u7565\u3002\u51e0\u4e4e100%(\u786e\u5207\u5730\u8bf4\u662f93%)\u7684\u5728\u7ebf\u4f53\u9a8c\u662f\u4ece\u641c\u7d22\u5f15\u64ce<\/a>\u5f00\u59cb\u7684(ImForza)\u3002<\/li>\n
  11. \u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff1a\u4f7f\u7528Facebook\u3001Twitter\u3001LinkedIn\u3001Pinterest\u548cYouTube\u7b49\u793e\u4ea4\u7f51\u7ad9\u6765\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf<\/a>\u6216\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u4e0e\u51fa\u7ad9\u5a92\u4f53\u76f8\u6bd4\uff0c\u793e\u4ea4\u5a92\u4f53\u7684\u5c01\u95ed\u7387\u8981\u9ad8\u51fa100%(HubSpot)\u3002<\/li>\n
  12. \u7b56\u5212\u548c\u5236\u5b9a\u8425\u9500\u7b56\u7565\u672f\u8bed<\/li>\n
  13. \u4e70\u5bb6\u4e4b\u65c5\uff1a\u6f5c\u5728\u5ba2\u6237\u5230\u8fbe\u4f60\u516c\u53f8\u7684\u8fc7\u7a0b\u548c\u65c5\u7a0b\u3002\u5b83\u6d89\u53ca\u5230\u7814\u7a76\u548c\u6c9f\u901a\u4e0e\u60a8\u7684\u516c\u53f8\uff0c\u4ee5\u53ca\u5728\u4e70\u65b9\u7684\u7f51\u7edc\u4e2d\uff0c\u53c2\u4e0e\u8d2d\u4e70\u8fc7\u7a0b\u3002\u6839\u636eForresterResearch\u7684\u6570\u636e\uff0c\u51e0\u4e4e75%\u7684B2B\u4e70\u5bb6\u5728\u79bb\u7ebf\u7814\u7a76\u4e4b\u524d\u82b1\u4e86\u4e00\u534a\u4ee5\u4e0a\u7684\u65f6\u95f4\u8fdb\u884c\u5728\u7ebf\u548c\u72ec\u7acb\u7814\u7a76\u3002<\/li>\n
  14. \u4e70\u65b9\/\u8425\u9500\u89d2\u8272\uff1a\u6839\u636eHubSpot\u7684\u5b9a\u4e49\uff0c\u201c\u4e70\u65b9\u89d2\u8272\u662f\u6839\u636e\u5e02\u573a\u8c03\u67e5\u548c\u5173\u4e8e\u73b0\u6709\u5ba2\u6237\u7684\u771f\u5b9e\u6570\u636e\u5bf9\u60a8\u7406\u60f3\u5ba2\u6237\u7684\u534a\u865a\u6784\u8868\u793a\u3002\u201d\u4f7f\u7528\u4e70\u65b9\/\u8425\u9500\u89d2\u8272\u53ef\u4ee5\u4f7f\u7406\u60f3\u7528\u6237\u7684\u4f7f\u7528\u6548\u7387\u63d0\u9ad82\u81f35\u500d(HubSpot)\u3002<\/li>\n
  15. \u5185\u5bb9\u548c\u7f16\u8f91\u65e5\u5386\uff1a\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u8ba1\u5212\u3001\u5f00\u53d1\u3001\u53d1\u5e03\u548c\u5206\u53d1\u5404\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u3002\u5185\u5bb9\u548c\u7f16\u8f91\u65e5\u5386\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u6267\u884c\u4ed6\u4eec\u7684\u6574\u4f53\u5185\u5bb9\u8425\u9500<\/a>\u7b56\u7565\u3002\u516b\u5341\u56db\u8bf4\u81ea\u5df1\u5728\u5185\u5bb9\u8425\u9500<\/a>\u65b9\u9762\u6ca1\u6709\u6548\u7387\u7684\u8425\u9500\u4eba\u5458\u4e2d\uff0c\u6709%\u7684\u4eba\u5b9e\u9645\u4e0a\u6ca1\u6709\u4e66\u9762\u7684\u7b56\u7565(\u5185\u5bb9\u8425\u9500<\/a>\u7814\u7a76\u6240)\u3002<\/li>\n
  16. \u5185\u5bb9\u6620\u5c04\uff1a\u901a\u8fc7\u6620\u5c04\u6bcf\u4e2a\u4e70\u5bb6\u89d2\u8272\u548c\u4e70\u5bb6\u4e4b\u65c5\u6240\u9700\u7684\u73b0\u6709\u548c\u5fc5\u9700\u7684\u5185\u5bb9\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u5728\u4ea4\u4ed8\u5185\u5bb9\u65f6\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u53ca\u65f6\u3002\u867d\u7136\u8fd9\u4e00\u7b56\u7565\u88ab\u5e7f\u6cdb\u4f7f\u7528\uff0c\u4f46\u6ca1\u6709\u591a\u5c11\u7edf\u8ba1\u8bc1\u636e\u652f\u6301\u6216\u53cd\u9a73\uff0c\u4f46\u6211\u4e0d\u80fd\u9057\u6f0f\u4e00\u4e2a\u7edf\u8ba1\u6570\u636e\uff0c\u6240\u4ee5\u5b83\u5728\u8fd9\u91cc\u2026\u7f8e\u56fd\u4eba\u6bcf\u5929\u82b11\u5c0f\u65f614\u5206\u949f\u5403\u996d\uff0c\u8fd9\u6bd4\u7ecf\u5408\u7ec4\u7ec7\u8fd9\u9879\u7814\u7a76\u4e2d\u7684\u4efb\u4f55\u5176\u4ed6\u56fd\u5bb6\u90fd\u5c11\u3002<\/li>\n
  17. \u667a\u80fd\u76ee\u6807\uff1a\u8425\u9500\u4e2d\u5e38\u7528\u7684\u76ee\u6807\u8bbe\u5b9a\u6846\u67b6\u3002\u7f29\u7565\u8bcd\u201cSMART\u201d\u4ee3\u8868\u5177\u4f53\u3001\u53ef\u8861\u91cf\u3001\u53ef\u5b9e\u73b0\u3001\u6ce8\u91cd\u6210\u679c\u548c\u53ca\u65f6\u3002\u4e94\u5341\u4e5d\u6709%\u7684\u5185\u5bb9\u8425\u9500<\/a>\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u7684\u9996\u8981\u76ee\u6807\u662f\u9886\u5148\u4e00\u4ee3(LinkedIn)\u3002<\/li>\n<\/ol>\n

    \u4ed8\u8d39\u6e20\u9053\u6761\u6b3e<\/p>\n

      \n
    1. \u51fa\u4ef7\uff1a\u603b\u91d1\u989d\uff0c\u4f60\u5c06\u652f\u4ed8\u4e00\u4e2a\u5173\u952e\u5b57\u5728\u4ed8\u8d39\u641c\u7d22\u3002\u4fdd\u9669\u884c\u4e1a\u5173\u952e\u5b57\u88ab\u53d1\u73b0\u662f\u6700\u6602\u8d35\u7684\u5173\u952e\u5b57(WordStream)\u3002<\/li>\n
    2. \u547c\u53eb\u6269\u5c55\/\u70b9\u51fb\u547c\u53eb\uff1a\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7684\u4e00\u4e2a\u529f\u80fd\uff0c\u5305\u62ec\u6dfb\u52a0\u4e0a\u7684\u5546\u4e1a\u7535\u8bdd\u53f7\u7801\u3002\u901a\u8fc7\u70b9\u51fb\u547c\u53eb\uff0c\u7528\u6237\u53ef\u4ee5\u70b9\u51fb\u7535\u8bdd\u53f7\u7801\u6765\u6253\u7535\u8bdd.<\/li>\n
    3. \u70b9\u51fb\uff1a\u5b9e\u9645\u70b9\u51fb\u5e7f\u544a\u6216\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c\u7684\u7528\u6237\u603b\u6570\u3002\u57282012\u7684WordStream\u7814\u7a76\u4e2d\uff0c\u8fd8\u53d1\u73b0\u8c37\u6b4cAdWords\u6bcf\u5929\u7684\u70b9\u51fb\u91cf\u4e3a193.2\u3002<\/li>\n
    4. \u6bcf\u6b21\u70b9\u51fb\u6210\u672c(CPC)\uff1a\u901a\u8fc7\u5e7f\u544a\u5728\u641c\u7d22\u5f15\u64ce<\/a>\u6216\u5176\u4ed6\u51fa\u7248\u7269\u7f51\u7ad9\u4e0a\u751f\u6210\u7684\u516c\u53f8\u7f51\u7ad9\u7684\u6bcf\u4e00\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u91d1\u989d\u3002AdWords\u641c\u7d22\u7f51\u7edc\u7684\u5e73\u5747\u70b9\u51fb\u6210\u672c\u57281\u7f8e\u5143\u52302\u7f8e\u5143\u4e4b\u95f4(WordStream)\u3002<\/li>\n
    5. \u6bcf\u4e2a\u8f6c\u6362\u6210\u672c(CPA)\uff1a\u8fd9\u4e2a\u672f\u8bed\uff0c\u76f8\u5bf9\u4e8e\u4ed8\u8d39\u7684facebook\u548ctwitter\u5e7f\u544a\uff0c\u662f\u6307\u6bcf\u4e00\u6b21\u8f6c\u6362\u4e8b\u4ef6\u6240\u652f\u4ed8\u7684\u91d1\u989d\u3002\u8fd9\u4e2a\u672f\u8bed\u4e0eAdword\u6709\u5173\uff0c\u662f\u4ea7\u751f\u70b9\u51fb\u6216\u5370\u8c61\u7684\u603b\u6210\u672c\u9664\u4ee5\u8f6c\u6362\u7684\u603b\u6570\u91cf\u3002\u7531\u4e8e\u7edf\u8ba1\u6570\u636e\u5728\u6bcf\u8f6c\u6362\u6210\u672c\u4e0a\u5dee\u5f02\u5f88\u5927\uff0c\u6211\u5c06\u5206\u4eab\u4e00\u4e2a\u5b8c\u5168\u968f\u673a\u7684\u7edf\u8ba1\u6570\u636e\u3002\u6709293\u79cd\u65b9\u6cd5\u53ef\u4ee5\u7528\u4e00\u7f8e\u5143\u6765\u6539\u53d8\u3002<\/li>\n
    6. \u6bcf\u5370\u8c61\u6210\u672c(Cpi)\uff1a\u4e3a\u5e7f\u544a\u7684\u6bcf\u4e00\u4e2a\u89c6\u56fe\u652f\u4ed8\u7684\u91d1\u989d\uff0c\u800c\u4e0d\u662f\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u91d1\u989d\u3002\u8fd9\u79cd\u8ddf\u8e2aROI\u7684\u65b9\u6cd5\u4e0e\u4ed8\u8d39\u793e\u4ea4\u4fc3\u9500\u6700\u76f8\u5173\uff0c\u56e0\u4e3aGoogleAdWords\u662f\u6839\u636e\u5343\u5206\u4e4b\u4e00\u7684\u6210\u672c\u8ba1\u7b97\u7684\u3002Facebook\u7684\u5e73\u5747\u6210\u672c\u6700\u4f4e\uff0c\u4e3a1.54\u7f8e\u5143\uff0cTwitter\u4e3a12.16\u7f8e\u5143\uff0cLinkedIn\u4e3a27.90\u7f8e\u5143(The Connected Business)\u3002<\/li>\n
    7. \u6210\u672c\u5343\u5206\u4e4b(Cpm)\uff1a\u4e00\u4e2a\u53ea\u4e0egoogle\u5e7f\u544a\u663e\u793a\u7f51\u7edc\u76f8\u5173\u7684\u8ddf\u8e2a\u6307\u6807\uff0c\u6bcf\u5343\u5143\u6210\u672c\u662f\u6bcf\u5343\u5370\u8c61\u652f\u4ed8\u7684\u91d1\u989d\uff0c\u6700\u9ad8\u662f\u4e00\u4e2a\u56fa\u5b9a\u7684\u51fa\u4ef7\u3002\u6839\u636e\u8499\u7279\u8482\u6cfd\u666e\u7f57\u65af\u7684\u6570\u636e\uff0c2015\u5e74\u5ea6\uff0c\u79d1\u6280\u516c\u53f8\u7684\u5e73\u5747\u6bcf\u5370\u8c61\u6210\u672c\u4e3a5.25\u7f8e\u5143\u3002<\/li>\n
    8. \u663e\u793a\u5e7f\u544a\uff1a\u4e00\u79cd\u6570\u5b57\u5e7f\u544a\u65b9\u6cd5\uff0c\u5b83\u4f7f\u7528\u4e30\u5bcc\u7684\u5a92\u4f53\u548c\u6a2a\u5e45\u56fe\u50cf\uff0c\u800c\u4e0d\u662f\u7eaf\u6587\u5b57\u5e7f\u544a\u3002\u4e5d\u5341\u516b\u6709%\u7684\u5e7f\u544a\u5546\u628a\u94b1\u6d6a\u8d39\u5728\u5c55\u793a\u5e7f\u544a\u4e0a\u3002<\/li>\n
    9. \u663e\u793a\u7f51\u7edc\uff1a\u663e\u793a\u7f51\u7edc\u662f\u8c37\u6b4c\u5e7f\u544a\u4e0a\u7684\u4e00\u4e2a\u9891\u9053\uff0c\u5b83\u4f7f\u7528\u4e00\u7ec4\u5408\u4f5c\u4f19\u4f34\u7f51\u7ad9\u6839\u636e\u8fc7\u6ee4\u4e0e\u516c\u53f8\u76f8\u5173\u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7ad9\u3001\u7528\u6237\u7684\u5173\u952e\u8bcd\u3001\u641c\u7d22\u6216\u8fc7\u53bb\u4e0e\u516c\u53f8\u7684\u7ea6\u5b9a\u6765\u663e\u793a\u6587\u672c\u548c\u6a2a\u5e45\u5e7f\u544a\u3002\u8c37\u6b4c\u7f51\u7ad9\u7f51\u7edc\u4e0a\u6709100\u591a\u4e07\u4e2a\u7f51\u7ad9(Wish\u78f7)\u3002<\/li>\n
    10. \u5370\u8c61\uff1a\u770b\u5230\u4f60\u7684\u5e7f\u544a\u7684\u4e92\u8054\u7f51\u7528\u6237\u603b\u6570\u30022012\uff0cWordStream\u8fdb\u884c\u4e86\u4e00\u9879\u7814\u7a76\uff0c\u53d1\u73b0GoogleAdWords\u6bcf\u5929\u63d0\u4f9b\u8fd1300\u4ebf\u7684\u5370\u8c61\u3002<\/li>\n
    11. \u4ed8\u8d39\u641c\u7d22\uff1a\u4ed8\u8d39\u641c\u7d22\u662f\u6307\u4f7f\u7528\u641c\u7d22\u5f15\u64ce<\/a>\u6216\u5408\u4f5c\u7f51\u7ad9\u652f\u4ed8\u641c\u7d22\u7f51\u7edc\u4e0a\u5e7f\u544a\u7684\u70b9\u51fb\u6216\u5370\u8c61\u3002\u8c37\u6b4c\u5728\u7f8e\u56fd\u4ed8\u8d39\u641c\u7d22\u70b9\u51fb\u91cf\u4e2d\u6240\u5360\u7684\u4efd\u989d\u4e3a79%(\u641c\u7d22\u5f15\u64ce<\/a>Land)\uff0c\u4f46\u7531\u4e8e\u96c5\u864e(Yahoo)\u4e0e\u706b\u72d0(Firefox)\u8fbe\u6210\u534f\u8bae\uff0c\u5fc5\u5e94(Bing)\u7684\u70b9\u51fb\u91cf\u589e\u52a0\uff0c\u8c37\u6b4c\u7684\u589e\u957f\u901f\u5ea6\u6700\u8fd1\u6709\u6240\u653e\u7f13\u3002<\/li>\n
    12. \u4ed8\u8d39\u5a92\u4f53\uff1a\u8fd9\u662f\u5bf9\u4efb\u4f55\u5a92\u4f53\u5173\u6ce8\u7684\u603b\u79f0\uff0c\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u3001\u4ed8\u8d39\u5185\u5bb9\u63a8\u5e7f\u3001\u70b9\u51fb\u4ed8\u8d39\u3001\u7535\u89c6\u5e7f\u544a\u3001\u5e7f\u64ad\u5e7f\u544a\u548c\u76f4\u63a5\u90ae\u4ef6\u7b49\u8425\u9500\u7b56\u7565\u3002\u57282014\u5e74\u95f4\uff0c\u7f8e\u56fd\u5728\u4ed8\u8d39\u5a92\u4f53\u4e0a\u82b1\u8d39\u4e86179.80\u591a\u4ebf\u7f8e\u5143\uff0c\u6570\u5b57\u5e7f\u544a\u5360\u5e7f\u544a\u6295\u8d44\u768428.2%(EMarketer)\u3002<\/li>\n
    13. \u518d\u8425\u9500\uff1a\u8fd9\u662f\u7528\u6765\u5c55\u793a\u76ee\u6807\u5e7f\u544a\u7ed9\u7f51\u7ad9\u8bbf\u95ee\u8005\u6216\u73b0\u6709\u5ba2\u6237\u5728\u4e92\u8054\u7f51\u4e0a\uff0c\u5f53\u4ed6\u4eec\u6ca1\u6709\u79ef\u6781\u5bfb\u627e\u4f60\u7684\u516c\u53f8\u3002\u636eppc Hero\u79f0\uff0c\u518d\u8425\u9500\u6d3b\u52a8\u7684\u5e73\u5747\u70b9\u51fb\u6210\u672c\u6bd4\u641c\u7d22\u6d3b\u52a8\u4f4e22%\u3002<\/li>\n
    14. \u6d4f\u89c8-\u901a\u8fc7\u8f6c\u6362\uff1a\u8bbf\u95ee\u4eba\u6570\u8c01\u770b\u5230\u8c37\u6b4c\u5e7f\u544a\u5e7f\u544a\uff0c\u4f46\u6ca1\u6709\u70b9\u51fb\uff0c\u4f46\u540e\u6765\u8bbf\u95ee\u4e86\u8be5\u5e7f\u544a\u7684\u7f51\u7ad9\u3002\u867d\u7136\u6ca1\u6709\u5173\u4e8e\u6700\u4f73\u89c6\u56fe\u8f6c\u6362\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u4f46Glew\u7684\u4e00\u7bc7\u6587\u7ae0\u5f3a\u8c03\u4e86\u8fd9\u4e2a\u6307\u6807\u7684\u91cd\u8981\u6027\u3002\u539f\u56e0\u662f\uff0c\u5b9e\u9645\u4e0a\u53ea\u67090.1%\u7684\u6a2a\u5e45\u5e7f\u544a\u88ab\u70b9\u51fb\uff0c\u56e0\u4e3a\u4eba\u4eec\u4e0d\u518d\u70b9\u51fb\u5e7f\u544a;\u7136\u800c\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5728Google\u4e0a\u641c\u7d22\u7f51\u7ad9\uff0c\u6216\u8005\u76f4\u63a5\u5728\u6d4f\u89c8\u5668\u4e2d\u952e\u5165URL\u3002\u56e0\u6b64\uff0c\u89c6\u56fe\u8f6c\u6362\u7387\u63d0\u4f9b\u4e86\u4e00\u4e2a\u66f4\u51c6\u786e\u7684\u5e7f\u544a\u6709\u6548\u6027\u7684\u8861\u91cf\u6807\u51c6.<\/li>\n<\/ol>\n

      \u5185\u5bb9\u8425\u9500<\/a>\u672f\u8bed<\/p>\n

        \n
      1. \u535a\u5ba2\uff1a\u4f5c\u4e3a\u540d\u8bcd\uff0c\u535a\u5ba2\u662f\u4e00\u4e2a\u7f51\u9875\uff0c\u5b83\u662f\u7528\u6765\u544a\u77e5\u548c\u6559\u80b2\u8bfb\u8005\u7684\u3002\u5bf9\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\uff0c\u5b83\u5df2\u7ecf\u6210\u4e3a\u6570\u5b57\u6e20\u9053\u7684\u5546\u4e1a\u6765\u6e90\u3002\u628a\u5199\u535a\u5ba2\u4f5c\u4e3a\u9996\u8981\u4efb\u52a1\u7684\u8425\u9500\u4eba\u5458\u66f4\u6709\u53ef\u80fd\u62e5\u6709\u79ef\u6781\u7684\u6295\u8d44\u56de\u62a5\u7387(HubSpot)\u3002<\/li>\n
      2. \u547c\u53eb\u884c\u52a8(CTA)\uff1a\u4e00\u79cd\u4ec5\u4ee5\u6587\u672c\u5f62\u5f0f\u6216\u4f5c\u4e3a\u6a2a\u5e45\u56fe\u50cf\u7684\u6d88\u606f\uff0c\u6307\u793a\u8bfb\u8005\u91c7\u53d6\u4e0b\u4e00\u6b65\u884c\u52a8\u3002\u4e00\u4e2a\u4e2a\u6027\u5316\u7684CTA\u6bd4\u4e00\u822c\u7684CTA(HubSpot)\u66f4\u80fd\u8f6c\u636242%\u7684\u4fe1\u606f\u3002<\/li>\n
      3. \u8f6c\u6362\u8def\u5f84\uff1a\u7528\u6237\u8f6c\u6362\u4e3a\u9886\u5934\u6216\u5ba2\u6237\u7684\u8def\u5f84\uff0c\u4ece\u4ed6\u4eec\u88ab\u63a8\u8350\u5230\u60a8\u7684\u7f51\u7ad9\u5230\u767b\u9646\u9875\u9762\u4e0a\u7684\u5b9e\u9645\u8f6c\u6362\u3002\u518d\u4e00\u6b21\uff0c\u5173\u4e8e\u8fd9\u4e2a\u8bdd\u9898\u6ca1\u6709\u592a\u591a\u7684\u6570\u636e\uff0c\u6240\u4ee5\u6211\u60f3\u6211\u53ef\u4ee5\u5206\u4eab\u4e00\u4e0b\uff0c\u636e\u4f30\u8ba1\uff0c\u5728\u4efb\u4f55\u65f6\u5019\uff0c\u4e16\u754c\u4e0a7%\u7684\u4eba\u53e3\u90fd\u559d\u9189\u4e86(\u5f53\u4f60\u8bfb\u5230\u8fd9\u7bc7\u6587\u7ae0\u7684\u65f6\u5019\uff0c\u4f60\u662f\u8fd97%\u7684\u4eba\u7684\u4e00\u90e8\u5206\u5417?)<\/li>\n
      4. \u7535\u5b50\u4e66\uff1a\u5b83\u662f\u6570\u5b57\u4e16\u754c\u4e2d\u7684\u4e00\u672c\u4e66.\u867d\u7136\u8fd9\u4e2a\u672f\u8bed\u6700\u521d\u53ea\u662f\u6307\u6570\u5b57\u683c\u5f0f\u7684\u4e66\u7c4d\u957f\u5ea6\u7684\u5185\u5bb9\uff0c\u4f46\u5b83\u5df2\u7ecf\u6f14\u53d8\u6210\u4e00\u4e2a\u677e\u6563\u7684\u672f\u8bed\uff0c\u5373\u4f7f\u662f\u77ed\u5f62\u5f0f\u7684\u5185\u5bb9\u4e5f\u88ab\u5305\u88c5\u6210\u4e86\u4e00\u672c\u4e66\u300260%\u7684\u5546\u4e1a\u51b3\u7b56\u8005\u8868\u793a\uff0c\u516c\u53f8\u5185\u5bb9\u6709\u52a9\u4e8e\u4ed6\u4eec\u505a\u51fa\u66f4\u597d\u7684\u4ea7\u54c1\u51b3\u7b56(\u5185\u5bb9\u8425\u9500<\/a>\u7814\u7a76\u6240)\u3002<\/li>\n
      5. \u5e38\u7eff\u5185\u5bb9\uff1a\u5185\u5bb9\u5c06\u7ee7\u7eed\u76f8\u5173\uff0c\u5728\u4eca\u5929\u548c\u672a\u6765\u7684\u8bfb\u8005\u3002\u5728Moz\u4e0a\u53d1\u8868\u7684\u4e00\u9879\u6848\u4f8b\u7814\u7a76\u8868\u660e\uff0c\u5e38\u7eff\u7684\u5185\u5bb9\u6709\u52a9\u4e8e\u5c06\u8fd9\u7bc7\u6587\u7ae0\u7684\u793e\u4f1a\u4efd\u989d\u4ece\u7b2c\u4e00\u5e74\u7684127\u4efd\u589e\u52a0\u5230\u4e00\u5e74\u540e\u7684631\u4efd(Moz)\u3002<\/li>\n
      6. GIF\uff1a\u4e00\u4e2a\u52a8\u753b\u7684\u56fe\u50cf\u6587\u4ef6\u300271%\u7684GIF\u641c\u7d22\u6765\u81ea\u7537\u6027(\u6c89\u91cd)\u3002<\/li>\n
      7. \u4fe1\u606f\u56fe\u5f62\uff1a\u6570\u636e\u6216\u6d1e\u5bdf\u529b\u7684\u76f4\u89c2\u8868\u793a\u300290%\u4f20\u9012\u7ed9\u5927\u8111\u7684\u4fe1\u606f\u662f\u89c6\u89c9\u7684\uff0c\u8fd9\u610f\u5473\u7740\u4fe1\u606f\u56fe\u5f62\u80fd\u591f\u5f88\u597d\u5730\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u56e0\u4e3a\u7528\u6237\u7684\u4fe1\u606f\u91cf\u6709\u9650\u3002<\/li>\n
      8. \u767b\u9646\u9875\u9762\uff1a\u4e00\u4e2a\u7f51\u9875\uff0c\u65e8\u5728\u5e2e\u52a9\u5c06\u7f51\u7ad9\u8bbf\u95ee\u8005\u8f6c\u5316\u4e3a\u9886\u5bfc\u8005\u6216\u5ba2\u6237\u3002\u767b\u9646\u9875\u9762\u8d85\u8fc740\u9875\u7684\u516c\u53f8\u6bd4\u767b\u9646\u9875\u97621\u52305\u9875\u7684\u516c\u53f8\u591a\u51fa7\u500d(HubSpot)\u3002<\/li>\n
      9. \u64ad\u5ba2\uff1a\u53ef\u4ee5\u5728\u7ebf\u4e0b\u8f7d\u7684\u97f3\u9891\u6587\u4ef6\u7684\u7cfb\u5217\u6216\u5355\u4e00\u8bb0\u5f55\u3002\u4e0a\u4e2a\u6708\u6536\u542c\u64ad\u5ba2\u7684\u7f8e\u56fd\u4eba\u6bd4\u4f8b\u4ece2008\u76849%\u4e0a\u5347\u52302015\u768417%\u3002<\/li>\n
      10. \u7f51\u7edc\u4f1a\u8bae\uff1a\u5728\u7f51\u4e0a\u4e3e\u884c\u7684\u4f1a\u8bae\u3002\u5728\u7f51\u7edc\u7814\u8ba8\u4f1a\u4e0a\uff0c\u53c2\u4e0e\u8005\u53ef\u4ee5\u5206\u4eab\u89c6\u89c9\u6548\u679c\u6216\u6f14\u8bb2\u3002\u5b9e\u9645\u53c2\u52a0\u7f51\u7edc\u7814\u8ba8\u4f1a\u7684\u6ce8\u518c\u4eba\u7684\u5e73\u5747\u4eba\u6570\u572840-50%\u4e4b\u95f4(ReadyTalk)\u3002<\/li>\n<\/ol>\n

        \"\"<\/p>\n

        \u793e\u4ea4\u5a92\u4f53\u672f\u8bed<\/p>\n

          \n
        1. Facebook\uff1a\u5141\u8bb8\u7528\u6237\u4e0e\u670b\u53cb\u548c\u5bb6\u4eba\u4fdd\u6301\u8054\u7cfb\u548c\u8054\u7cfb\u7684\u793e\u4ea4\u7f51\u7ad9\u3002Facebook(NextWeb)\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\u8d85\u8fc712.3\u4ebf\u3002<\/li>\n
        2. \u7c89\u4e1d\uff1a\u5728\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4e0a\uff0c\u6709\u4eba\u9009\u62e9\u63a5\u53d7\u4f60\u7684\u66f4\u65b0\u3002\u8fc4\u4eca\u4e3a\u6b62\uff0c\u51ef\u8482\u00b7\u4f69\u91cc\u62e5\u6709\u8d85\u8fc77600\u4e07\u7c89\u4e1d\uff0c\u662fTwitter\u4e0a\u6700\u53d7\u5173\u6ce8\u7684\u4eba(Twitter\u67dc\u53f0)\u3002<\/li>\n
        3. Google Plus\uff1a\u7531Google\u521b\u5efa\u7684\u793e\u4ea4\u7f51\u7edc\u5e73\u53f0\uff0c\u5176\u529f\u80fd\u4e0e\u8bb8\u591a\u5176\u4ed6\u793e\u4ea4\u7f51\u7edc\u91cd\u53e0\u3002\u8c37\u6b4c\u82b1\u4e865.85\u4ebf\u7f8e\u5143\u5efa\u9020GooglePlus(\u7edf\u8ba1\u5927\u8111)\u3002<\/li>\n
        4. \u6807\u7b7e\uff1a\u793e\u4ea4\u5a92\u4f53\u4e0a\u4ee5\u6563\u5217(#)\u6216\u78c5\u53f7\u5f00\u5934\u7684\u5173\u952e\u5b57\u6216\u77ed\u8bed\u3002\u867d\u7136\u5f88\u96be\u83b7\u5f97\u5173\u4e8e\u54c8\u5e0c\u6807\u7b7e\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u4f46\u6700\u6d41\u884c\u548c\u8fd0\u884c\u65f6\u95f4\u6700\u957f\u7684\u6563\u5217\u6807\u8bb0\u4e4b\u4e00\u662f#\u5173\u6ce8\u70b9\u65e5\u3002\u8fd9\u4e2a\u6807\u7b7e\u88ab\u7528\u6765\u5411\u90a3\u4e9b\u503c\u5f97\u8ddf\u968f\u7684\u4eba\u5927\u58f0\u547c\u558a\u3002\u8fd8\u6709\u4eba\u8fd8\u8bb0\u5f97#\u8ddf\u8fdb\u65e5\u6807\u7b7e\u7684\u65e5\u5b50\u5417?<\/li>\n
        5. Instagram\uff1a\u4e00\u4e2a\u793e\u4ea4\u7f51\u7edc\u5e73\u53f0\uff0c\u4e3b\u8981\u662f\u5206\u4eab\u56fe\u7247\u548c\u77ed\u7247\u3002Instagram\u6bcf\u6708\u67093\u4ebf\u6d3b\u8dc3\u7528\u6237(\u7535\u5b50\u54a8\u8be2)\u3002<\/li>\n
        6. \u559c\u6b22\uff1a\u57fa\u672c\u4e0a\uff0c\u8fd9\u662f\u5bf9Facebook\u7684\u8d5e\u626c\u3002\u590f\u5947\u62c9\u62e5\u6709\u8d85\u8fc71\u4ebf\u7684\u8d5e\uff0c\u662fFacebook\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u4eba(\u5409\u5c3c\u65af\u4e16\u754c\u7eaa\u5f55)\u3002<\/li>\n
        7. LinkedIn\uff1a\u4e00\u4e2a\u4e3a\u5546\u4e1a\u4e13\u4e1a\u4eba\u58eb\u8bbe\u8ba1\u7684\u793e\u4ea4\u7f51\u7ad9\uff0c\u7528\u4e8e\u8fde\u63a5\u3001\u534f\u4f5c\u548c\u5171\u4eab\u4fe1\u606f\u3002\u4eca\u5e742\u6708\uff0cLinkedIn(LinkedIn\u62a5\u544a)\u4e0a\u53d1\u5e03\u4e86300\u4e07\u4efd\u6d3b\u8dc3\u7684\u5de5\u4f5c\u5217\u8868\u3002<\/li>\n
        8. Pinterest\uff1a\u4e00\u79cd\u793e\u4ea4\u7f51\u7ad9\uff0c\u5141\u8bb8\u7528\u6237\u5c06\u56fe\u7247\u548c\u5176\u4ed6\u4e30\u5bcc\u7684\u5a92\u4f53\u56fa\u5b9a\u5e76\u5171\u4eab\u7ed9\u8463\u4e8b\u4f1a\u300275%\u7684Pinterest\u4f7f\u7528\u53d1\u751f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a(SproutSocial)\u3002<\/li>\n
        9. Twitter\uff1a\u4e00\u4e2a\u4ee5140\u4e2a\u5b57\u7b26\u4e3a\u9650\u7684\u4fe1\u606f\u7f51\u7edc\u3002\u5e73\u5747\u6bcf\u79d2\u949f\u53d1\u90016\uff0c000\u6761\u63a8\u7279(InternetLiveStats)\u3002<\/li>\n
        10. YouTube\uff1a\u4e00\u4e2a\u7528\u4e8e\u89c6\u9891\u7684\u793e\u4ea4\u7f51\u7edc\u548c\u641c\u7d22\u5f15\u64ce<\/a>\u7f51\u7ad9\u3002\u6bcf\u5206\u949f\u90fd\u6709\u8d85\u8fc7300\u5c0f\u65f6\u7684\u89c6\u9891\u4e0a\u4f20\u5230YouTube(CNBC)\u3002<\/li>\n
        11. \u6df1\u5ea6\uff1a\u4e00\u4e2a\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u66dd\u5149\u7387\u3002\u8fd9\u662f\u901a\u8fc7Twitter\u548cFacebook\u7b49\u5404\u79cd\u5e73\u53f0\u79ef\u6781\u5173\u6ce8\u67d0\u4e2a\u54c1\u724c\u7684\u603b\u4eba\u6570\u3002\u4ece2013\u52302014 2\u6708\u4efd\uff0cfacebook\u4e0a\u7684\u6709\u673a\u8986\u76d6\u51cf\u5c11\u4e8649%\uff0c\u8fd9\u662f\u7531\u4e8e\u5e73\u53f0\u4e2d\u7b97\u6cd5\u7684\u6539\u53d8(Social@ocilvy)\u3002<\/li>\n
        12. \u8f6c\u53d1\uff1a\u8f6c\u53d1\u6216\u8f6c\u53d1\u7684\u63a8\u7279\u3002\u6839\u636eBufferSocial\u7684\u8bf4\u6cd5\uff0c\u5e26\u6709\u6807\u7b7e\u7684\u63a8\u7279\u83b7\u5f97\u4e862X\u7684\u66f4\u591a\u53c2\u4e0e\u3002<\/li>\n<\/ol>\n

          \u5206\u6790\u4e0e\u62a5\u544a<\/p>\n

            \n
          1. \u70b9\u51fb\u7387(CTR)\uff1a\u70b9\u51fb\u7535\u5b50\u90ae\u4ef6\u3001\u5e7f\u544a\u6216\u7f51\u9875\u4e2d\u67d0\u4e2a\u5143\u7d20\u6216\u94fe\u63a5\u7684\u4eba\u7684\u767e\u5206\u6bd4\u3002\u5b83\u4e5f\u662f\u4e0e\u89c6\u56fe\u5bf9\u70b9\u51fb\u7387\u4e92\u6362\u4f7f\u7528\u7684\u3002\u5458\u5de5\u8d85\u8fc750\u4eba\u7684\u516c\u53f8\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u5e73\u5747\u70b9\u51fb\u7387\u4e3a2.98%(MailChimp)\u3002<\/li>\n
          2. \u53cd\u5f39\u7387\uff1agoogle Analytics\u4e2d\u7684\u4e00\u4e2a\u672f\u8bed\uff0c\u7531google\u5b9a\u4e49\u4e3a\uff1a\u201c\u5f39\u51fa\u7387\u662f\u5355\u9875\u4f1a\u8bdd\u7684\u767e\u5206\u6bd4(\u5373\u7528\u6237\u79bb\u5f00\u7ad9\u70b9\u800c\u4e0d\u4e0e\u9875\u9762\u4ea4\u4e92\u7684\u4f1a\u8bdd)\u3002\u201d\u4e00\u4e2a\u597d\u7684\u7f51\u7ad9\u53cd\u5f39\u7387\u572826%\u523040%\u4e4b\u95f4(RocketFuel)\u3002<\/li>\n
          3. \u76f4\u63a5\u6d41\u91cf\uff1a\u76f4\u63a5\u8fdb\u5165\u7f51\u7ad9\u7684\u6d41\u91cf\uff0c\u8fd9\u610f\u5473\u7740\u7528\u6237\u76f4\u63a5\u5c06\u7f51\u7ad9URL\u8f93\u5165\u5230\u4ed6\u4eec\u7684\u6d4f\u89c8\u5668\u4e2d\u3002\u7136\u800c\uff0c\u5728\u5b9a\u4e49\u8fd9\u4e2a\u8bcd\u65f6\u9700\u8981\u8c28\u614e\u4e00\u70b9\uff0c\u56e0\u4e3aGroupon\u7684\u5b9e\u9a8c\u8868\u660e\uff0c\u591a\u8fbe60%\u7684\u76f4\u63a5\u6d41\u91cf\u5b9e\u9645\u4e0a\u662f\u6709\u673a\u641c\u7d22\u6d41\u91cf\u6216\u975e\u673a\u5bc6\u6d41\u91cf\u6765\u6e90\u3002<\/li>\n
          4. \u5165\u53e3\uff1aGoogle\u5206\u6790\u4e2d\u7684\u4e00\u4e2a\u8ddf\u8e2a\u6307\u6807\uff0c\u7528\u4e8e\u641c\u7d22\u8fdb\u5165\u7279\u5b9a\u9875\u9762\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u603b\u6570\u3002\u867d\u7136\u6211\u65e0\u6cd5\u83b7\u5f97\u4efb\u4f55\u5173\u4e8e\u5165\u53e3\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u4f46\u5173\u4e8e\u5165\u53e3\u7684\u4e00\u4e2a\u4e8b\u5b9e\u662f\uff0c\u8fd9\u4e2a\u6307\u6807\u662f\u57282012\u5f15\u5165GoogleAnalytics(MarketingLand)\u7684\u3002<\/li>\n
          5. \u9000\u51fa\u767e\u5206\u6bd4\uff1a\u8c37\u6b4c\u5206\u6790\u4e2d\u7684\u8ddf\u8e2a\u6307\u6807\uff0c\u7528\u4e8e\u901a\u8fc7\u7279\u5b9a\u9875\u9762\u9000\u51fa\u7f51\u7ad9\u7684\u4eba\u7684\u767e\u5206\u6bd4\u3002\u8fd9\u4e0e\u53cd\u5f39\u7387\u4e0d\u540c\uff0c\u56e0\u4e3a\u9000\u51fa\u7387\u8ba1\u7b97\u7684\u662f\u90a3\u4e9b\u53ef\u80fd\u5728\u4efb\u4f55\u7f51\u7ad9\u9875\u9762\u4e0a\u8f93\u5165\u4f46\u5728\u8be5\u7279\u5b9a\u9875\u9762\u4e0a\u5174\u594b\u7684\u4eba\u3002\u8fd9\u91cc\u6ca1\u6709\u7edf\u8ba1\u6570\u636e\u53ef\u4f9b\u5206\u4eab\uff0c\u800c\u53ea\u662f\u4e00\u6761\u5c0f\u8d34\u58eb\u3002\u9000\u51fa\u767e\u5206\u6bd4\u53ef\u4ee5\u5f88\u597d\u5730\u6307\u793a\u7f51\u7ad9\u8bbf\u95ee\u8005\u5728\u54ea\u91cc\u4ece\u60a8\u7684\u7f51\u7ad9\uff0c\u56e0\u6b64\u8ddf\u8e2a\u548c\u5206\u6790\u60a8\u7684\u7f51\u9875\u4e0e\u6700\u9ad8\u7684\u9000\u51fa\u7387\uff0c\u4ee5\u4f18\u5316\u3002<\/li>\n
          6. \u5ba2\u6237\u7387\uff1a\u5c06\u5ba2\u6237\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u6bd4\u4f8b\u3002\u51fa\u7ad9\u5f15\u7ebf\u7684\u95ed\u5408\u7387\u4e3a1.7%\uff0c\u800c\u5165\u7ad9\u5f15\u7ebf\u7684\u8f6c\u6362\u7387\u8981\u597d\u5f97\u591a\uff0c\u4e3a14.6%(HubSpot)\u3002<\/li>\n
          7. \u8425\u9500\u5206\u6790\uff1a\u5bf9\u8425\u9500\u6d3b\u52a8\u7684\u6d4b\u91cf\u548c\u5206\u6790\uff0c\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u4e1a\u7ee9\u30028%\u7684\u8425\u9500\u9884\u7b97\u7528\u4e8e\u5e02\u573a\u5206\u6790(HubSpot)\u3002<\/li>\n
          8. \u5f00\u653e\u7387\uff1a\u6253\u5f00\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u7684\u4eba\u6570\u4e0e\u6536\u4ef6\u4eba\u603b\u6570\u7684\u6bd4\u8f83\u3002\u96c7\u5458\u8d85\u8fc750\u4eba\u7684\u516c\u53f8\u7684\u5e73\u5747\u5f00\u653e\u7387\u4e3a23.45%(MailChimp)\u3002<\/li>\n
          9. \u6709\u673a\u7684\u641c\u7d22\u6d41\u91cf\uff1a\u6765\u81ea\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u6d41\u91cf\uff0c\u8fd9\u610f\u5473\u7740\u7528\u6237\u8f93\u5165\u4e00\u4e2a\u641c\u7d22\u67e5\u8be2\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u70b9\u51fb\u60a8\u7684\u7f51\u7ad9\u3002\u6839\u636e\u641c\u7d22\u5f15\u64ce<\/a>\u89c2\u5bdf\u516c\u53f82014\u7684\u4e00\u9879\u7814\u7a76\uff0c\u6709\u673a\u641c\u7d22\u6d41\u91cf\u5360\u7f51\u7ad9\u6d41\u91cf<\/a>\u768451%\u3002<\/li>\n
          10. \u63a8\u8350\u6d41\u91cf\uff1a\u6765\u81ea\u516c\u53f8\u7f51\u7ad9\u57df\u548c\u5b50\u57df\u4e4b\u5916\u7684\u53c2\u8003\u7f51\u7ad9\u7684\u6d41\u91cf\u3002\u5982\u679c\u201c\u7ebd\u7ea6\u65f6\u62a5\u201d\u5199\u4e86\u4e00\u7bc7\u5173\u4e8e\u4f60\u7684\u516c\u53f8\u7684\u6587\u7ae0\uff0c\u5e76\u94fe\u63a5\u5230\u4f60\u7684\u7f51\u7ad9\uff0c\u8fd9\u88ab\u8ba4\u4e3a\u662f\u63a8\u8350\u6d41\u91cf\u3002\u5f53\u63a8\u8350\u94fe\u63a5\u662f\u9ad8\u8d28\u91cf\u7684\u94fe\u63a5\u65f6\uff0c\u63a8\u8350\u6d41\u91cf\u53ef\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u7f51\u7ad9\u7684\u6574\u4f53\u641c\u7d22\u5f15\u64ce<\/a>\u6392\u540d\u3002\u867d\u7136\u4e00\u4e9b\u8425\u9500\u5206\u6790\u5de5\u5177\u4f1a\u5c06\u793e\u4ea4\u5a92\u4f53\u548c\u641c\u7d22\u5f15\u64ce<\/a>\u6d41\u91cf\u4e0e\u63a8\u8350\u6765\u6e90\u533a\u5206\u5f00\u6765\uff0c\u4f46\u5e76\u975e\u6240\u6709\u5de5\u5177\u90fd\u4f1a\u3002\u5982\u679c\u60a8\u5c06\u793e\u4ea4\u548c\u641c\u7d22\u6d41\u91cf\u89c6\u4e3a\u63a8\u8350\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u8003\u8651\u5230\u4ee5\u4e0b\u4e8b\u5b9e\uff1a\u8fd1\u5e74\u6765\uff0c\u4e00\u4e9b\u4e3b\u8981\u51fa\u7248\u5546\u7684\u793e\u4ea4\u5a92\u4f53\u63a8\u8350\u6d41\u91cf\u5b9e\u9645\u4e0a\u5df2\u7ecf\u8d85\u8fc7\u4e86\u641c\u7d22\u5f15\u64ce<\/a>\u6d41\u91cf(\u201c\u5e02\u573a\u8425\u9500\u5730\u201d)\uff0c\u56e0\u6b64\uff0c\u8fd9\u53ef\u80fd\u662f\u60a8\u5728\u63a8\u8350\u6d41\u91cf\u4e2d\u770b\u5230\u7684\u4efb\u4f55\u5c16\u5cf0\u7684\u539f\u56e0\u3002<\/li>\n
          11. \u8d44\u6599\u6765\u6e90\uff1a\u7f51\u7ad9\u8bbf\u95ee\u8005\u3001\u5f15\u7ebf\u4eba\u548c\u5ba2\u6237\u5230\u516c\u53f8\u7684\u5404\u79cd\u9014\u5f84\u3002\u4e00\u4e2a\u6765\u6e90\u53ef\u4ee5\u662f\u5728\u7ebf\u7684\uff0c\u4e5f\u53ef\u4ee5\u6765\u81ea\u8bf8\u5982\u6709\u673a\u641c\u7d22\u6216\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b49\u6765\u6e90\uff0c\u4f46\u5b83\u4e5f\u53ef\u4ee5\u6765\u81ea\u79bb\u7ebf\u6d3b\u52a8\uff0c\u5982\u8d38\u6613\u5c55\u89c8\u6216\u51b7\u7535\u8bdd\u3002\u672f\u8bed\u201c\u6e90\u201d\u53ef\u4ee5\u5728\u8bf8\u5982HubSpot\u548cGoogleAnalytics\u7b49\u5206\u6790\u5de5\u5177\u4e2d\u627e\u5230\u3002\u4eca\u5929\uff0c\u79fb\u52a8\u901a\u4fe1\u91cf\u5360\u7f8e\u56fd\u96f6\u552e\u5546\u603b\u6d41\u91cf\u7684\u8fd150%\u3002<\/li>\n
          12. \u63d0\u4ea4\u7387\uff1a\u5728\u767b\u9646\u9875\u9762\u4e0a\u586b\u5199\u8868\u683c\u7684\u4eba\u6570\u76f8\u5bf9\u4e8e\u6d4f\u89c8\u8be5\u9875\u9762\u7684\u603b\u4eba\u6570\u7684\u767e\u5206\u6bd4\u3002HubSpot\u5ba2\u6237\u7684\u5e73\u5747\u63d0\u4ea4\u7387\u4e3a20%(NickSal\u7684\u5165\u7ad9\u535a\u5ba2)\u3002<\/li>\n
          13. \u8bbf\u95ee\u8005\u5bf9\u9886\u5934\u4eba\u6bd4\u7387\uff1a\u7f51\u7ad9\u8bbf\u95ee\u8005\u5b8c\u6210\u76ee\u6807\u884c\u52a8\u7684\u767e\u5206\u6bd4.\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u5b8c\u6210Web\u8868\u5355\u4f1a\u5c06\u8bbf\u95ee\u8005\u8f6c\u5316\u4e3a\u9886\u5934\u7f8a\u3002\u524d10%\u7684HubSpot\u5ba2\u6237\u8fbe\u5230\u4e862.20%\u7684\u8bbf\u95ee\u7387\u548c\u9886\u5148\u7387(HubSpot).<\/li>\n<\/ol>\n

            \u6280\u672f\u672f\u8bed<\/p>\n<\/p>\n

              \n
            1. API\uff1a\u5e94\u7528\u7a0b\u5e8f\u7f16\u7a0b\u63a5\u53e3(API)\u662f\u5f00\u53d1\u4eba\u5458\u5728\u4f7f\u7528\u670d\u52a1\u6216\u5e94\u7528\u7a0b\u5e8f\u65f6\u5fc5\u987b\u4f7f\u7528\u7684\u4e00\u7ec4\u89c4\u5219\u6216\u534f\u8bae\u3002\u7531\u4e8eAPI\u4e0a\u6ca1\u6709\u591a\u5c11\u591a\u6c41\u7684\u6570\u636e\uff0c\u4f60\u77e5\u9053\u6709\u5927\u7ea650\u4e07\u5757\u592a\u7a7a\u5783\u573e\u56f4\u7ed5\u7740\u5730\u7403\u8fd0\u884c\u5417?<\/li>\n
            2. CMS\uff1a\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf(CMS)\u662f\u4e00\u4e2a\u5141\u8bb8\u8425\u9500\u4eba\u5458\u7f16\u8f91\u3001\u7ba1\u7406\u548c\u53d1\u5e03\u5185\u5bb9\u7684\u5e94\u7528\u7a0b\u5e8f\u3002WordPress CMS\u7528\u4e8e24.7%\u7684\u7f51\u7ad9(W3Techs)\u3002<\/li>\n
            3. CSS\uff1a\u5c42\u53e0\u6837\u5f0f\u8868(CSS)\u63cf\u8ff0\u4e86\u4e00\u79cd\u63cf\u8ff0HTML\u5e94\u8be5\u5982\u4f55\u53ef\u89c6\u5316\u663e\u793a\u7684\u4ee3\u7801\u8bed\u8a00\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u6709\u8da3\u7684\u7edf\u8ba1\u6570\u5b57\uff1a\u5728\u52a0\u62ff\u5927\uff0c0.3%\u7684\u4e8b\u6545\u90fd\u6d89\u53ca\u9a7c\u9e7f\u3002<\/li>\n
            4. \u57df\u540d\uff1a\u5e2e\u52a9\u5728\u4e92\u8054\u7f51\u4e0a\u627e\u5230\u4e00\u4e2a\u5b9e\u4f53\u6216\u7ec4\u7ec7\u7684\u6807\u8bc6\u3002\u6709\u70b9\u50cf\u4e92\u8054\u7f51\u4e0a\u7684\u7269\u7406\u5730\u5740\u3002\u67092.94\u4ebf\u4e2a\u57df\u540d\uff0c2015(\u4f01\u4e1a\u7f51\u7edc\u661f\u7403)\u3002<\/li>\n
            5. ISP\uff1aISP\u4ee3\u8868Internet\u670d\u52a1\u63d0\u4f9b\u5546\u3002\u5b83\u662f\u4e00\u5bb6\u63d0\u4f9b\u4e92\u8054\u7f51\u63a5\u5165\u7684\u516c\u53f8\u3002\u5927\u7ea6\u67092\uff0c000\u5bb6ISP\u4f01\u4e1a(IBISWorld)\u3002<\/li>\n
            6. Java\uff1a\u6839\u636eMozilla\u7684\u8bf4\u6cd5\uff0cjava\u662f\u201c\u4e00\u79cd\u8de8\u5e73\u53f0\u3001\u9762\u5411\u5bf9\u8c61\u7684\u811a\u672c\u8bed\u8a00\u201d\u3002Java\u88ab90%\u4ee5\u4e0a\u7684\u7f51\u7ad9(W3Techs)\u4f7f\u7528\u3002<\/li>\n
            7. \u6ce8\u518c\u5458\uff1a\u5728\u4e92\u8054\u7f51\u4e16\u754c\u4e2d\uff0c\u6ce8\u518c\u5458\u662f\u6307\u7ba1\u7406\u4e92\u8054\u7f51\u57df\u540d\u7684\u57df\u540d\u6ce8\u518c\u5458\u3002\u4e00\u4e2a\u4f8b\u5b50\u5c31\u662f\u9ad8\u7238\u7238\u3002\u53e6\u4e00\u4e2a\u57df\u540d\u6ce8\u518c\u5546Namec\u5806\u5f15\u7528\u4e86\u4ed6\u4eec\u6709\u8d85\u8fc73\u4e07\u4e2a\u57df\u540d\u3002<\/li>\n
            8. \u7ad9\u70b9\u5730\u56fe\uff1a\u4e00\u4e2a\u53ef\u722c\u884c\u7684\u7f51\u7ad9\u9875\u9762\u5217\u8868\uff0c\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce<\/a>\u7ec4\u7ec7\u7f51\u7ad9\u5185\u5bb9\u3002\u4e00\u4e2a\u5b8c\u5168\u65e0\u5173\u7684\u6709\u8da3\u7684\u7edf\u8ba1\u6570\u636e\u662f\uff0c\u8d85\u8fc750%\u7684\u5934\u5956\u5f69\u7968\u4e2d\u5956\u8005\u91cd\u8fd4\u5de5\u4f5c\u5c97\u4f4d\u3002<\/li>\n
            9. SSL\uff1a\u5b89\u5168\u5957\u63a5\u5b57\u5c42(SecureSocketsLayer\uff0cSSL)\u662f\u4e00\u79cd\u5b89\u5168\u6280\u672f\uff0c\u5b83\u52a0\u5bc6\u670d\u52a1\u5668\u548c\u6d4f\u89c8\u5668\u4e4b\u95f4\u7684\u94fe\u63a5\uff0c\u4ee5\u4fdd\u6301\u4e24\u4e2a\u79c1\u6709\u6570\u636e\u4e4b\u95f4\u7684\u4f20\u9012\u3002\u5b89\u5168\u7684\u7f51\u7ad9\u5c06\u4f7f\u7528https\u800c\u4e0d\u662fHTTP\u300236.W3Techs\u76d1\u63a7\u7684\u7f51\u7ad9\u4e2d\u67094%\u4e0d\u4f7f\u7528SSL\u3002<\/li>\n
            10. UX\uff1a\u7528\u6237\u4f53\u9a8c(UX)\u662f\u4e0e\u7528\u6237\u6240\u7ecf\u5386\u7684\u4ea7\u54c1\u3001\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u4ea4\u4e92\u7684\u7ec4\u5408\uff0c\u5b83\u53ef\u80fd\u5bfc\u81f4\u79ef\u6781\u6216\u6d88\u6781\u7684\u60c5\u7eea\u548c\u6001\u5ea6\u3002\u5982\u679c\u5728UX\u4e2d\u6ca1\u6709\u4f18\u5316\u5185\u5bb9\uff0c\u90a3\u4e4879%\u7684\u7528\u6237\u5c06\u641c\u7d22\u53e6\u4e00\u4e2a\u7ad9\u70b9(\u4f53\u9a8c\u52a8\u6001)\u3002<\/li>\n
            11. \u7ebf\u6846\uff1a\u7528\u4e8e\u89c4\u5212\u7f51\u7ad9\u7ed3\u6784\u548c\u529f\u80fd\u7684\u4e00\u7ec4\u7ebf\u6761\u548c\u56fe\u50cf\u3002\u867d\u7136\u6ca1\u6709\u73b0\u6210\u7684\u7edf\u8ba1\u6570\u636e\u53ef\u4ee5\u91cf\u5316\u4f7f\u7528\u7ebf\u6846\u7684\u597d\u5904\uff0c\u4f46\u5b83\u4eec\u786e\u5b9e\u6709\u52a9\u4e8e\u8282\u7701\u65f6\u95f4\u548c\u6700\u5c0f\u5316\u7f51\u7ad9\u8bbe\u8ba1\u8fc7\u7a0b\u4e2d\u7684\u4fee\u8ba2\u3002<\/li>\n<\/ol>\n
              <\/div>\n","protected":false},"excerpt":{"rendered":"

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