![\"\"](\"https:\/\/www.fagao.me\/images\/uploads\/2018_003.jpg\")
<\/p>\n<\/p>\n
\n\u597d315\u7f51\u9080\u60a8\u601d\u8003\uff1a<\/strong>\n<\/p><\/blockquote>\n
\n ? \u7c89\u4e1d\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u5c11\uff1f\n<\/p><\/blockquote>\n
\n ? \u9605\u8bfb\u91cf\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u4f4e\uff1f\n<\/p><\/blockquote>\n
\n ? \u5982\u4f55\u63d0\u9ad8\u8f6c\u5316\u7387\uff1f\n<\/p><\/blockquote>\n
\u505a\u8fd0\u8425\u603b\u559c\u6b22\u8c08\u6570\u636e\uff0c\u597d\u50cf\u4e0d\u8bf4\u70b9\u6570\u636e\uff0c\u603b\u89c9\u5f97\u6ca1\u6709\u8bf4\u670d\u529b\u4e00\u6837\u7684\uff0c\u6240\u4ee5\u8bf4\u4e00\u4e2a\u6bd4\u8f83\u91cd\u8981\u7684\u6570\u636e\uff1a\u8f6c\u5316\u7387\uff01\u5176\u5b9e\u6240\u6709\u7684\u6570\u636e\u53ef\u80fd\u90fd\u5728\u56f4\u7ed5\u8fd9\u4e2a\u6570\u636e\u8f6c\uff0c\u4e5f\u5c31\u662f\u8bf4\u4f60\u8fd9\u4e2a\u6570\u636e\u505a\u597d\u4e86\uff0c\u5176\u5b9e\u5176\u4ed6\u7684\u6570\u636e\u90fd\u4f1a\u5f88\u987a\u7684\uff0c\u8fd9\u4e2a\u6570\u636e\u505a\u4e0d\u597d\uff0c\u5176\u4ed6\u7684\u6570\u636e\u4e5f\u4e0d\u600e\u4e48\u6837\u3002<\/p>\n
\u4e00\u8bf4\u5230\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u6709\u5f88\u591a\u60f3\u6cd5\uff0c\u6bd4\u5982\u8bbe\u8ba1\u7f8e\u89c2\u3001\u7b26\u5408\u7528\u6237\u9884\u671f\u3001\u6253\u6298\u3001\u8d60\u9001\u793c\u54c1\u3001\u9650\u65f6\u9650\u91cf\u7b49\u7b49\uff0c\u65b9\u6cd5\u5f88\u591a\u5374\u4e0d\u6210\u4f53\u7cfb\u3002<\/p>\n
\u4f46\u8981\u600e\u6837\u63d0\u9ad8\u5185\u5bb9\u7684\u8f6c\u5316\u7387\u5462\uff1f7\u79cd\u53ef\u5b9e\u9645\u64cd\u4f5c\u7684\u6280\u5de7\uff0c\u7ed9\u4f60\u5e26\u6765\u6700\u7eaf\u6b63\u7684\u5e72\u8d27\u3002<\/p>\n
\n
1<\/h1>\n
\u5185\u5bb9or\u6807\u9898\u515a<\/strong><\/h1>\n
\u6709\u4e13\u5bb6\u7814\u7a76\u53d1\u73b0\uff1a\u201c\u4e94\u500d\u4ee5\u4e0a\u7684\u4eba\u4f1a\u53ea\u9605\u8bfb\u5e7f\u544a\u6807\u9898\u800c\u4e0d\u9605\u5185\u5bb9\u201d<\/p>\n
\u6807\u9898\u53ef\u4ee5\u4f7f\u7528\u95ee\u9898\u6765\u5438\u5f15\u8bfb\u8005\uff0c\u6bd4\u5982\u8fd9\u6837\u7684\u2014\u2014\u201c\u8c01\u62e5\u6709\u897f\u5c14\u65af\uff1f\u201d<\/p>\n
\n
\u6807\u9898\u662f\u8bfb\u8005\u7b2c\u4e00\u6b21\u505c\u7559\u7684\u5730\u65b9<\/p>\n
\u6807\u9898\u600e\u4e48\u53d6\uff1f<\/p>\n
\u800c\u5f53\u8bfb\u8005\u88ab\u6807\u9898\u5438\u5f15\u4ee5\u540e\u70b9\u8fdb\u5185\u5bb9<\/p>\n
\u7b2c\u4e00\u6bb5\u5c31\u662f\u81f3\u5173\u91cd\u8981\u7684<\/p>\n
\u6240\u4ee5\u5e94\u8be5\u8fd9\u6837<\/p>\n
\u25bc<\/p>\n
\n
2<\/h1>\n
\u5de7\u5999\u4f7f\u7528\u5173\u952e\u8bcd<\/strong><\/h1>\n
\u5173\u952e\u8bcd\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7684\u6ce8\u610f\u529b\uff0c<\/strong>\u5e76\u5524\u8d77\u8bfb\u8005\u7684\u60c5\u611f\u3002\u770b\u770b\u8fd9\u4e2a\u6765\u81eaDavid Ogilvy\u81ea\u5df1\u7684\u5e7f\u544a\uff1a<\/p>\n
\n
\u201c\u54c8\u6c99\u5a01\u5c55\u73b0\u4e86\u4e00\u79cd\u4f18\u96c5\u3001\u8010\u7a7f\u7684\u65b0\u6761\u7eb9\u201d<\/p>\n
\u201c\u4f18\u96c5\u3001\u8010\u7a7f\u201d\u76f4\u63a5\u8bf4\u660e\u8863\u670d\u7684\u7279\u70b9\uff0c\u7a81\u51fa\u4ea7\u54c1\u7684\u5f62\u8c61\uff0c\u8d77\u5230\u4e86\u5438\u5f15\u6d88\u8d39\u8005\u9605\u8bfb\u7684\u4f5c\u7528\uff0c<\/strong>\u5177\u6709\u6781\u5f3a\u7684\u611f\u53ec\u6027\u3002<\/p>\n
3<\/h1>\n
\u6709\u8da3\u7684\u56fe\u7247<\/strong><\/h1>\n
\u56fe\u7247\u7684\u9605\u8bfb\u4f18\u4e8e\u6587\u5b57\u9605\u8bfb\u3002<\/strong>\u770b\u770bSeth Godin\u662f\u5982\u4f55\u5728\u4ed6\u7684\u7f51\u7ad9\u4e0a\u4f7f\u7528\u56fe\u7247\u7684\u3002\u5f53\u4f60\u70b9\u51fbSeth\u7684\u5934\u5c31\u9605\u8bfb\u4ed6\u7684\u535a\u5ba2\u3002<\/p>\n
\u8fd9\u79cd\u89c6\u89c9\u6bd4\u6587\u5b57\u5feb\u5f88\u591a\uff0c\u800c\u4e14\u8bfb\u8005\u4e5f\u4e0d\u4f1a\u538c\u70e6\uff0c\u8bfb\u8d77\u6765\u66f4\u6709\u8da3\u3002<\/p>\n
\u540c\u65f6\uff0c\u6ce8\u610fSeth\u7684\u8868\u60c5\uff0c\u8f6c\u79fb\u4f60\u7684\u6ce8\u610f\u529b\u5230\u5bfc\u822a\u83dc\u5355\u3002\u4f7f\u7528\u201c\u76ee\u5149\u805a\u7126\u201d<\/strong>\u5f3a\u8c03\u3002<\/p>\n
\n
<\/p>\n
4<\/h1>\n
\u660e\u786e\u7684\u6570\u5b57<\/strong><\/h1>\n
\u4f60\u559c\u6b22\u54ea\u4e2a\u6807\u9898\uff1f <\/strong><\/p>\n
\uff081\uff09\u5b66\u4e60\u600e\u6837\u6293\u83b7\u6570\u4ee5\u767e\u8ba1\u7684\u9886\u5bfc<\/p>\n
\uff082\uff09\u5b66\u4e60\u600e\u6837\u5728\u77ed\u77ed30\u5929\u5185\u6293\u83b72358\u4e2a\u9886\u5bfc<\/p>\n
\u80af\u5b9a\u662f\u7b2c\u4e8c\u4e2a\u2014\u2014\u5b83\u66f4\u5177\u4f53\u3002\u800c\u4e0d\u662f\u7528\u201c\u6570\u4ee5\u767e\u8ba1\u7684\u9886\u5bfc\u201d\u6697\u793a\uff0c\u7ed9\u51fa\u786e\u5207\u7684\u6570\u5b57\u548c\u65f6\u95f4\u3002<\/p>\n
\n
5<\/h1>\n
\u628a\u7528\u6237\u5f53\u505a\u5c0f\u5b66\u751f<\/strong><\/h1>\n
\u7b80\u5355\u7684\u8bf4\u5c31\u662f\u51cf\u5c11\u590d\u6742\u7684\u8bdd\uff0c\u884c\u8bdd\u964d\u5230\u6700\u4f4e\uff0c\u628a\u8bfb\u8005\u5f53\u505a\u5c0f\u5b66\u751f\u662f\u6700\u6709\u6548\u7684\uff0c\u7b80\u5355\u5730\u8bcd\u8bed\u3001\u53e5\u5b50\u3001\u66f4\u77ed\u7684\u6bb5\u843d\u3002<\/p>\n
\n
6<\/h1>\n
\u5f15\u7528\u201c\u7816\u5bb6\u201d<\/strong><\/h1>\n
\u5728\u65e9\u671f\u7528\u6237\u4e0d\u7406\u89e3\u7684\u60c5\u51b5\u4e0b\uff0c\u91c7\u7528\u6743\u5a01\u4eba\u58eb\u63a8\u8350<\/strong>\u4e5f\u662f\u6bd4\u8f83\u4e0d\u9519\u7684\u529e\u6cd5\uff0c\u5982\u679c\u4fe1\u606f\u662f\u6765\u81ea\u4e00\u4e2a\u516c\u8ba4\u7684\u201c\u7816\u5bb6\u201d\uff0c\u6bd4\u5982\u592e\u89c6\uff0c\u4eba\u4eec\u81f3\u5c11\u90fd\u4f1a\u67098\u5206\u4fe1\u3002<\/p>\n
\u6211\u4eec\u4f1a\u9075\u5faa\u6743\u5a01\u4eba\u7269\uff0c\u4f1a\u66f4\u52a0\u76f8\u4fe1\u4ed6\u4eec\u7684\u5224\u65ad\u3002\u53ef\u4ee5\u901a\u8fc7\u5f15\u7528\u6743\u5a01\u4eba\u7269\u7684\u65b9\u5f0f\uff0c\u8fd9\u6837\u7684\u5f62\u5f0f\u53ef\u4ee5\u662f\u4e00\u4e2a\u5f15\u7528\uff0c\u8bc1\u660e\u3002<\/p>\n
\n
7<\/h1>\n
\u672f\u8bed\u7684\u4f7f\u7528<\/strong><\/h1>\n
\u672f\u8bed\u4f1a\u4f7f\u8bfb\u8005\u60f3\u8981\u7761\u89c9\u3002\u7136\u800c\u5728\u4e00\u4e9b\u60c5\u51b5\u4e0b\uff0c\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u7406\u7531\uff0c\u53ef\u4ee5\u6709\u6548\u7684\u53d1\u6325\u672f\u8bed\u7684\u4f5c\u7528\u3002<\/p>\n
\u6709\u6548\u4f7f\u7528\u65f6\uff0c\u672f\u8bed\u4f1a\u8868\u8fbe\u51fa\u8bfb\u8005\u7684\u60f3\u6cd5\u3002\u8425\u9500\u535a\u5ba2\uff0c\u4f8b\u5982\uff0c\u7ecf\u5e38\u4f7f\u7528\u201cCTA\u3001CRM\u3001KPI\u201d\u7b49\uff0c\u4e0d\u4ec5\u4f5c\u4e3a\u4e00\u79cd\u901f\u8bb0\uff0c\u4e5f\u8bc1\u660e\u4e86\u8bfb\u8005\uff0c\u4ed6\u4eec\u4e86\u89e3\u8425\u9500\u3002<\/p>\n
\n
\u641c\u7d22\u5f15\u64ce<\/a>\u9886\u57dfSMX\u5148\u8fdb\u4f1a\u8bae\u4f7f\u7528\u7684\u884c\u4e1a\u672f\u8bed\u50cf\u662fSMX\u3001SEM\u3001SEO\u3002\u8fd9\u662f\u975e\u5e02\u573a\u672f\u8bed\uff0c\u6ca1\u6709\u610f\u4e49\uff0c\u4f46\u662f\u5b83\u4ee3\u8868\u4e86\u719f\u6089\u884c\u4e1a\u7684\u4e13\u4e1a\u4eba\u58eb\u3002<\/p>\n<\/p>\n
\u6bcf\u6b21\u8001\u677f\u8981\u6c42\u63d0\u9ad8\u8f6c\u5316\u7387<\/p>\n
\u5927\u5bb6\u662f\u4e0d\u662f\u603b\u6709\u4e00\u79cd\u8fd9\u6837\u7684\u51b2\u52a8<\/p>\n
\n
\u770b\u5b8c\u8fd9\u4e9b<\/p>\n
\u662f\u4e0d\u662f\u6709\u79cd\u667a\u6167\u5145\u6ee1\u4f60\u8111\u888b\u7684\u611f\u89c9<\/p>\n
\n
\u4eca\u65e5\u8bdd\u9898<\/strong><\/p>\n
\u4f60\u8fd8\u6709\u54ea\u4e9b\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u60f3\u6cd5\uff1f<\/p>\n
\u6b22\u8fce\u7559\u8a00\u8ba8\u8bba\u3002<\/p>\n
\u2014 \u597d315\u7f51 \u2014<\/strong><\/p>\n
\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u54c1\u724c\u7b56\u5212\u4e0e\u63a8\u5e7f\u3001\u7f51\u7edc\u8425\u9500<\/a>\u57f9\u8bad\u4ee5\u53ca\u6574\u5408\u3001\u5b9a\u5236\u5316\u7684\u54c1\u724c\u8425\u9500\u7b49\u670d\u52a1\uff0c\u62e5\u6709\u5168\u9762\u3001\u7acb\u4f53\u7684\u7f51\u7edc\u8425\u9500<\/a>\u5e73\u53f0\uff0c\u5168\u65b9\u4f4d\u7684\u5e2e\u52a9\u4e2d\u5c0f\u4f01\u4e1a\u53d1\u5c55\u58ee\u5927\u3002\u6b22\u8fce\u6765\u7535\u54a8\u8be2\u3002<\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"\u597d315\u7f51\u9080\u60a8\u601d\u8003\uff1a ? \u7c89\u4e1d\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u5c11\uff1f ? \u9605\u8bfb\u91cf\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u4f4e\uff1f ? \u5982\u4f55\u63d0\u9ad8\u8f6c\u5316\u7387\uff1f \u505a\u8fd0\u8425\u603b\u559c\u6b22\u8c08\u6570 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93],"class_list":["post-104343","post","type-post","status-publish","format-standard","hentry","category-news","tag-93"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/104343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=104343"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/104343\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=104343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=104343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=104343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}