![\"\"](\"https:\/\/www.fagao.me\/images\/uploads\/2021_010.jpg\")
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\u77e5\u540d\u535a\u5ba2\u7f51\u7ad9Backlinko\u5bf9130\u4e07\u4e2aYouTube\u89c6\u9891\u8fdb\u884c\u7814\u7a76\uff0c\u5e2e\u52a9\u89c6\u9891\u521b\u4f5c\u4eba\u66f4\u597d\u5730\u4e86\u89e3YouTube\u641c\u7d22\u5f15\u64ce<\/a>\u5982\u4f55\u8fd0\u4f5c\u3002<\/span><\/p>\n Backlinko, a famous blog site, had a research on 1.3 million YouTube videos to help video creators know further about how YouTube search engine runs.<\/span><\/p>\n \u4e00\u3001 <\/span>\u8bc4\u8bba\u548c\u641c\u7d22\u6392\u540d\u5173\u8054\u5f88\u5927<\/span><\/span><\/strong><\/p>\n Comments have close relationship with search rankings<\/span><\/strong><\/p>\n YouTube\u9f13\u52b1\u89c6\u9891\u5236\u4f5c\u4eba\u53d1\u5e03\u80fd\u8ba9\u5927\u591a\u6570\u4eba\u53c2\u4e0e\u8fdb\u6765\u7684\u89c6\u9891\uff0c\u800c\u8bc4\u8bba\u662f\u7528\u6237\u4e0e\u89c6\u9891\u4e92\u52a8\u7684\u5f3a\u6709\u529b\u6307\u6807\u3002 <\/span><\/p>\n YouTube encourages the creators to establish videos that can involve the majority of people and comment is a powerful indicator which shows the interaction from users to the videos.<\/span><\/p>\n<\/p>\n \u5982\u56fe\u6240\u793a\uff0c\u89c6\u9891\u8bc4\u8bba\u8d8a\u591a\uff0c\u641c\u7d22\u6392\u540d\u5c31\u8d8a\u9ad8\u3002<\/span><\/p>\n As you can see, the more the comments are, the higher the videos rank.<\/span><\/p>\n \u4e8c\u3001 <\/span>\u957f\u89c6\u9891\u7684\u641c\u7d22\u6392\u540d\u6bd4\u77ed\u89c6\u9891\u9ad8<\/span><\/span><\/strong><\/p>\n The longer the video is, the higher it ranks<\/span><\/strong><\/p>\n \u5f53\u6d89\u53ca\u89c6\u9891SEO\u65f6\uff0c\u4f01\u4e1a\u5e94\u8be5\u521b\u5efa\u77ed\u89c6\u9891\u5417\uff1f\u8fd8\u662f\u66f4\u6df1\u5165\u4e3b\u9898\u7684\u957f\u89c6\u9891\uff1f<\/span><\/p>\n When it comes to SEO, should enterprises esbtalish a short video? Or a long video which is rich in contents?<\/span><\/p>\n<\/p>\n \u4e8b\u5b9e\u4e0a\uff0cYouTube\u4e0a\u641c\u7d22\u7ed3\u679c\u9875\u7b2c\u4e00\u9875\u7684\u89c6\u9891\u5e73\u5747\u957f\u5ea6\u662f14\u5206\u949f50\u79d2\u3002<\/span><\/p>\n In fact, on YouTube, the videos of the first page of search result are mostly 14 minutes with 50 seconds.<\/span><\/p>\n YouTube\u516c\u5f00\u8bc1\u5b9e\uff0c\u89c6\u9891\u603b\u89c2\u770b\u65f6\u95f4\u662f\u5173\u952e\u7684\u6392\u540d\u6307\u6807\u3002<\/span><\/p>\n YouTube confirms that video time is the key factor which influences the ranking.<\/span><\/p>\n<\/p>\n \u7b80\u8981\u6765\u8bf4\uff0cYouTube\u60f3\u5ba3\u4f20\u80fd\u8ba9\u4eba\u957f\u671f\u7559\u4e0b\u6765\u7684\u89c6\u9891\uff0c\u957f\u89c6\u9891\u66f4\u80fd\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n To be brief, YouTube is more likely to choose to advertise those videos that can keep audiences staying longer and this is the reason why long videos are more popular.<\/span><\/p>\n \u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c\u4f60\u7c97\u7565\u641c\u7d22\u4e0b\u70ed\u95e8\u5173\u952e\u8bcd\uff0c\u5176\u5b9e\u5f88\u96be\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u627e\u5230\u77ed\u89c6\u9891\uff08<3\u5206\u949f\uff09\u3002<\/span><\/p>\n In fact, if you search some keywords, you can hardly find some short videos which are shorter than 3 minutes.<\/span><\/p>\n<\/p>\n \u4e09\u3001 <\/span>\u89c6\u9891\u5206\u4eab\u91cf\u548c\u641c\u7d22\u6392\u540d\u5173\u8054\u5f88\u5927<\/span><\/strong><\/p>\n The more the video gets shared, the higher it ranks<\/span><\/strong><\/p>\n \u7814\u7a76\u53d1\u73b0\u793e\u4ea4\u5a92\u4f53\u5206\u4eab\u91cf\u4e0e\u641c\u7d22\u6392\u540d\u5173\u8054\u7a0b\u5ea6\u5f88\u5927\u3002<\/span><\/p>\n The research shows that public sharing has great relationship with the ranking.<\/span><\/p>\n<\/p>\n \u5c06\u793e\u4ea4\u56e0\u7d20\u4f5c\u4e3a\u6392\u540d\u6307\u6807\u5b58\u5728\u4e00\u4e2a\u4e3b\u8981\u95ee\u9898\uff0c\u90a3\u662f\u56e0\u4e3a\u793e\u4ea4\u56e0\u7d20\u53ef\u4ee5\u4eba\u4e3a\u6539\u53d8\u3002\u4f46YouTube\u4e0a\u7684\u60c5\u51b5\u6709\u6240\u4e0d\u540c\uff0c\u56e0\u4e3aYouTube\u77e5\u9053\u54ea\u4e9b\u7528\u6237\u5206\u4eab\u4e86\u89c6\u9891\uff0c\u4e5f\u77e5\u9053\u7528\u6237\u5206\u4eab\u7684\u89c6\u9891\u662f\u4ec0\u4e48\u3002<\/span><\/p>\n There is a point which is worth to mention is that social factors can be influenced by people. But things are different on YouTube because YouTube knows who share videos and what they share.<\/span><\/p>\n<\/p>\n \u56e0\u6b64\uff0c\u5728YouTube\u4e0a\uff0c\u793e\u4ea4\u4fe1\u53f7\u96be\u4ee5\u4eba\u4e3a\u8fdb\u884c\u6539\u53d8\u3002<\/span><\/p>\n Therefore, on YouTube, people cannot simply influence it.<\/span><\/p>\n \u56db\u3001 <\/span>\u89c6\u9891\u89c2\u770b\u91cf\u4e0e\u6392\u540d\u5173\u8054\u5f88\u5927<\/span><\/span><\/strong><\/p>\n How many audiences watch the video make a difference on rankings<\/span><\/strong><\/p>\n YouTube\u53d1\u73b0\uff0c\u89c2\u770b\u91cf\u9ad8\u4e0d\u4e00\u5b9a\u8bf4\u660e\u89c6\u9891\u8d28\u91cf\u597d\u3002\u56e0\u6b64YouTube\u6539\u53d8\u4e86\u5b83\u7684\u641c\u7d22\u6392\u540d\u7b97\u6cd5\uff0c\u5f3a\u8c03\u8ba9\u53d7\u4f17\u7559\u4e0b\u7684\u80fd\u529b\u4ee5\u53ca\u53c2\u4e0e\u5ea6\u7b49\u56e0\u7d20\u3002<\/span><\/p>\n YouTube finds that it doesn’t always mean the video is great even lots of people watch it. Therefore, YouTube changes its algorithm to make sure rankings can be affected by videos\u2019 ability to have people stay and degree of people\u2019s participation.<\/span><\/p>\n<\/p>\n \u4e0d\u8fc7\u7814\u7a76\u53d1\u73b0\uff0c\u89c6\u9891\u7684\u603b\u89c2\u770b\u91cf\u4ecd\u7136\u548c\u641c\u7d22\u6392\u540d\u6709\u5f88\u5927\u7684\u76f8\u5173\u6027\uff1a<\/span><\/p>\n However, the research shows that it still has great and graven correlation.<\/span><\/p>\n<\/p>\n \u4f46\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\uff0c\u89c2\u770b\u91cf\u7684\u5f71\u54cd\u529b\u7f29\u51cf\u4e86\u3002<\/span><\/p>\n Though, its influence is declining to a certain degree. <\/span><\/p>\n<\/p>\n \u4e94\u3001 <\/span>\u4e00\u4e2a\u9891\u9053\u7684\u8ba2\u9605\u6570\u91cf<\/span><\/strong><\/p>\n S<\/span>ubion volume<\/span>of a channel<\/span><\/strong><\/p>\n \u7814\u7a76\u53d1\u73b0\uff0c\u4e00\u4e2a\u9891\u9053\u7684\u8ba2\u9605\u4eba\u6570\u548c\u641c\u7d22\u6392\u540d\u6709\u4e00\u5b9a\u7684\u5173\u8054\uff1a<\/span><\/p>\n The survey shows that number of subscribers make a difference on the ranking.<\/span><\/p>\n<\/p>\n \u5982\u679c\u4f01\u4e1a\u6709\u4e00\u4e2a\u5c0f\u9891\u9053\u6216\u65b0\u9891\u9053\u7684\u8bdd\uff0c\u90a3\u4e48\u8fd9\u662f\u4e2a\u597d\u6d88\u606f\u3002\u4e0d\u50cf\u8c37\u6b4c\u90a3\u6837\u504f\u597d\u5927\u54c1\u724c\uff0c<\/span><\/p>\n YouTube\u66f4\u559c\u6b22\u5728\u7ed3\u679c\u9875\u663e\u793a\u6765\u81ea\u201c\u5c0f\u4eba\u7269\u201d\u7684\u597d\u89c6\u9891\u3002<\/span><\/p>\n It\u2019s pretty wonderful if an enterprise has its own channel. Unlike Google which has a preference for big brands, YouTube prefers those great videos from \u201csmall potato\u201d.<\/span><\/p>\n \u516d\u3001 <\/span>\u7528\u6237\u70b9\u8d5e\u6570<\/span><\/strong><\/p>\n How many <\/span>\u201c<\/span>thumb up<\/span>\u201d<\/span>videos get matters<\/span><\/strong><\/p>\n \u7814\u7a76\u63ed\u793a\uff0c\u641c\u7d22\u6392\u540d\u548c\u89c6\u9891\u70b9\u8d5e\u6570\u91cf\u6709\u5f88\u5927\u5173\u8054\uff1a<\/span><\/p>\n The survey reveals that ranking has great relationship with quantities of thumb up.<\/span><\/p>\n<\/p>\n \u6536\u5230\u5f88\u591a\u8d5e\u7684\u89c6\u9891\u53ef\u80fd\u662f\u9ad8\u8d28\u91cf\u89c6\u9891\uff0c\u56e0\u6b64\u4e5f\u4f1a\u50ac\u751f\u5176\u4ed6YouTube\u770b\u4e2d\u7684\u800c\u4e14\u4f1a\u5f71\u54cd\u641c\u7d22\u6392\u540d\u7684\u4fe1\u53f7\u3002<\/span><\/p>\n Videos with many thumb up may be of high quality which will also affect the ranking.<\/span><\/p>\n \u4e03\u3001 <\/span>\u5438\u5f15\u65b0\u8ba2\u9605\u7528\u6237<\/span><\/strong><\/p>\n Actions to attract new subscribers<\/span><\/strong><\/p>\n \u7814\u7a76\u663e\u793a\uff0c\u201csubions driven\u201d\u548c\u63d0\u9ad8\u89c6\u9891\u641c\u7d22\u6392\u540d\u6709\u5f88\u5927\u7684\u5173\u8054\u3002<\/span><\/p>\n The research shows that \u201csubscrptions driven\u201d has great relationship with the ranking.<\/span><\/p>\n<\/p>\n \u4e0e\u5206\u4eab\u91cf\u4e00\u6837\uff0cYouTube\u4f1a\u5728\u6bcf\u4e2a\u89c6\u9891\u4e0b\u65b9\u5c55\u793a\u65b0\u589e\u8ba2\u9605\u6570\u91cf\uff1a<\/span><\/p>\n The same as share, YouTube will show newly increased quantities of subcribers.<\/span><\/p>\n<\/p>\n \u7814\u7a76\u53d1\u73b0\uff0c\u5e26\u6709\u660e\u663eCTA\u884c\u4e3a\u3001\u8ba9\u7528\u6237\u8ba2\u9605\u7684\u89c6\u9891\uff0c\u660e\u663e\u6709\u66f4\u9ad8\u7684\u65b0\u589e\u8ba2\u9605\u7528\u6237\u3002<\/span><\/p>\n The research indicates that videos with behaviours of obvious CTA and having users subcribe can attract more subcribers.<\/span><\/p>\n \u516b\u3001 <\/span>\u5173\u952e\u8bcd\u4e30\u5bcc\u7684\u6807\u7b7e<\/span><\/strong><\/p>\n Label with abundant keywords<\/span><\/strong><\/p>\n \u57fa\u672c\u4e0a\uff0c\u89c6\u9891\u9644\u52a0\u7684\u5185\u5bb9\u8d8a\u591a\uff0c\u6392\u540d\u8d8a\u9ad8\u3002<\/span><\/p>\n Basically, the more contents video contains, the higher it ranks.<\/span><\/p>\n<\/p>\n \u5c3d\u7ba1\u6807\u7b7e\u5728\u6392\u540d\u4e2d\u4e0d\u50cf\u4ee5\u524d\u90a3\u6837\u91cd\u8981\u4e86\uff0c\u4f46\u662f\u7814\u7a76\u6570\u636e\u663e\u793a\u5b83\u4ecd\u7136\u6709\u4e00\u70b9\u70b9\u5f71\u54cd\u3002<\/span><\/p>\n Although it\u2019s not so important as before, the research shows that it does matter a little.<\/span><\/p>\n![\"\"](\"https:\/\/www.fagao.me\/images\/uploads\/F028.jpg\")
<\/p>\n![\"\"](\"https:\/\/www.fagao.me\/images\/uploads\/2021_003.jpg\")
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