{"id":107862,"date":"2019-05-21T15:51:53","date_gmt":"2019-05-21T07:51:53","guid":{"rendered":"http:\/\/www.fagao.me\/?p=107862"},"modified":"2019-05-21T15:51:53","modified_gmt":"2019-05-21T07:51:53","slug":"%e7%a7%81%e8%91%a3%e6%b1%87-%e5%85%ad%e5%a4%a7%e6%96%b9%e6%b3%95%e6%a8%a1%e5%9e%8b%e5%91%8a%e8%af%89%e4%bd%a0%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/107862.htm","title":{"rendered":"\u79c1\u8463\u6c47 \u516d\u5927\u65b9\u6cd5\u6a21\u578b\u544a\u8bc9\u4f60\u5982\u4f55\u505a\u597d\u54c1\u724c\u5b9a\u4f4d"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F014.jpg\" alt=\"\"><\/p>\n<div class=\"focusup\"><\/div>\n<p><strong>\u4e3a\u4ec0\u4e48\u7528\u534e\u4e3a\uff1f\u56e0\u4e3a\u4e0d\u662fiPhone<\/strong><\/p>\n<p><strong>\u4e3a\u4ec0\u4e48\u9009\u62e9Costa\uff1f\u56e0\u4e3a\u4e0d\u662f\u661f\u5df4\u514b<\/strong><\/p>\n<p><strong>\u8fd9\u5c31\u662f\u4e00\u79cd\u54c1\u724c\u5b9a\u4f4d<\/strong><\/p>\n<p>Positioning\u6e90\u8d77\u5e94\u8be5\u662f\u4e00\u4e2a\u6218\u4e89\u672f\u8bed\uff0c\u6307\u5728\u6218\u4e89\u4e4b\u524d\u6446\u597d\u9635\u52bf\u3002\u540e\u6765\u53d1\u5c55\u5230\u54c1\u724c\u9886\u57df\uff0c\u88ab\u5e7f\u6cdb\u63d0\u53ca\u5e76\u8fd0\u7528\u3002<\/p>\n<p>\u54c1\u724c\u5b9a\u4f4d\u7406\u8bba\u7684\u786e\u6709\u6548\uff0c\u5c31\u50cf\u5f88\u591a\u66b4\u529b\u7f8e\u5b66\u548c\u7b80\u5355\u76f4\u63a5\u7684\u7406\u8bba\u4e00\u6837\uff0c\u8fd9\u662f\u7279\u8272\uff0c\u6211\u4eec\u65e0\u6cd5\u56de\u907f\u3002\u54c1\u724c\u5b9a\u4f4d\u7406\u8bba\u7684\u524d\u63d0\u662f\u5e02\u573a\u5bb9\u91cf\u7684\u5de8\u5927\u3001\u7ade\u4e89\u73af\u5883\u7684\u4e25\u82db\u3001\u662f\u540c\u8d28\u5316\u7684\u6cdb\u6ee5\u3002\u8d8a\u662f\u8fd9\u6837\u7684\u73af\u5883\uff0c\u8d8a\u9700\u8981\u51b2\u51fa\u91cd\u56f4\uff0c\u4e5f\u8d8a\u9700\u8981\u91cd\u89c6\u54c1\u724c\u5b9a\u4f4d\u3002<\/p>\n<p><strong>\u7a76\u7adf\u5982\u4f55\u505a\u54c1\u724c\u5b9a\u4f4d\uff1f<\/strong>\u4eca\u5929\uff0c\u6211\u4eec\u5217\u4e3e\u7684<strong>\u516d\u4e2a\u73b0\u5b58\u7684\u5173\u4e8e\u54c1\u724c\u5b9a\u4f4d\u7684\u7ecf\u5178\u6a21\u578b\u548c\u7406\u8bba<\/strong>\uff0c\u4e00\u8d77\u6765\u770b\u770b\u5173\u4e8e\u54c1\u724c\u5b9a\u4f4d\u6211\u4eec\u53ef\u4ee5\u600e\u4e48\u505a\u3002<\/p>\n<p><strong>01<\/strong><\/p>\n<p><strong>\u54c1\u724c\u4e09\u89d2\u5f62<\/strong><\/p>\n<p class=\"ql-align-center\">\n<p>\u6e90\u4e8e\uff1a\u5965\u7f8e\u4f01\u5212\u5de5\u5177\u4e09\u89d2\u5173\u7cfb<\/p>\n<p><strong>\u4f20\u64ad\u7684\u76ee\u7684\u5728\u4e8e\u5f71\u54cd\u6d88\u8d39\u8005\uff0c\u800c\u8981\u5f71\u54cd\u6d88\u8d39\u8005\uff0c\u6700\u91cd\u8981\u7684\u662f\u6d1e\u5bdf\u6d88\u8d39\u8005\u3002<\/strong><\/p>\n<p><strong>\u6d1e\u5bdf\u6d88\u8d39\u8005\uff1a<\/strong><\/p>\n<p>\u4ec0\u4e48\u4f1a\u4ee4\u4ed6\u4eec\u5fc3\u52a8\uff1f\u4ec0\u4e48\u5bf9\u4ed6\u4eec\u6765\u8bf4\u662f\u91cd\u8981\u7684\uff1f\u4ed6\u4eec\u5927\u7684\u611f\u53d7\uff08\u559c\u6b22\u7684\u3001\u538c\u6076\u7684\u3001\u654f\u611f\u7684\u2026\u2026\uff09\u4ed6\u4eec\u7684\u751f\u6d3b\uff0c\u4ed6\u4eec\u7684\u60f3\u6cd5\uff1f\u54c1\u724c\u4e3a\u4ed6\u4eec\u505a\u4e86\u4e9b\u4ec0\u4e48\uff1f\u54c1\u724c\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u505a\u4e9b\u4ec0\u4e48\uff1f\u54c1\u724c\u60f3\u548c\u4ed6\u4eec\u5efa\u7acb\u4ec0\u4e48\u6837\u7684\u5173\u7cfb\uff1f<\/p>\n<p><strong>\u6d88\u8d39\u8005\u6d1e\u5bdf\u529b\u7684\u5f62\u6210\uff1a<\/strong><\/p>\n<p>\u8981\u83b7\u5f97\u771f\u6b63\u5927\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u529b\uff0c\u9700\u8981\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\uff0c\u63a2\u8ba8\u5e76\u5f62\u6210\u4ea7\u54c1\u5229\u76ca\u70b9\u3001\u54c1\u724c\u60c5\u611f\u5229\u76ca\u70b9\u548c\u4eba\u6027\u771f\u7406\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n<p><strong>02<\/strong><\/p>\n<p><strong>\u54c1\u724c\u539f\u578b\u7406\u8bba\uff1a<\/strong><\/p>\n<p class=\"ql-align-center\">\n<p>\u6700\u65e9\u662f\u7531\u7f8e\u56fd\u5b66\u8005\u739b\u683c\u4e3d\u7279\u00b7\u9a6c\u514b<\/p>\n<p>\u548c\u5361\u7f57\u00b7S\u00b7\u76ae\u5c14\u68ee\u5171\u540c\u63d0\u51fa\u7684<\/p>\n<p>\u201c\u54c1\u724c\u539f\u578b\u201d\u662f\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u4e00\u822c\u6027\u7a33\u5b9a\u77e5\u8bc6\u7ed3\u6784\uff0c\u662f\u6d88\u8d39\u8005\u8fdb\u884c\u4ea7\u54c1\u7c7b\u522b\u5316\u65f6\u8fd0\u7528\u7684\u4e00\u7ec4\u76f8\u5173\u7684\u4ea7\u54c1\u7279\u5f81\u6216\u5c5e\u6027\u3002<\/p>\n<p><strong>\u201c\u54c1\u724c\u539f\u578b\u201d\u8fd9\u4e00\u7406\u8bba\u8ba4\u4e3a\uff0c\u6709\u751f\u547d\u529b\u7684\u957f\u5bff\u54c1\u724c\u662f\u5177\u6709\u4eba\u683c\u539f\u578b\u7684\u3002<\/strong>\u739b\u683c\u4e3d\u7279\u00b7\u9a6c\u514b\u548c\u5361\u7f57\u00b7S\u00b7\u76ae\u5c14\u68ee\u5c06\u54c1\u724c\u539f\u578b\u5206\u4e3a\u56db\u7c7b\u517112\u79cd\uff0c\u5411\u5f80\u5929\u5802\uff08\u5929\u771f\u8005\u3001\u63a2\u9669\u5bb6\u548c\u667a\u8005\uff09\u3001\u523b\u4e0b\u5b58\u5728\u7684\u75d5\u8ff9\uff08\u82f1\u96c4\u3001\u4ea1\u547d\u4e4b\u5f92\u548c\u9b54\u6cd5\u5e08\uff09\u3001\u6ca1\u6709\u4eba\u662f\u5b64\u72ec\u7684\uff08\u51e1\u592b\u4fd7\u5b50\u3001\u60c5\u4eba\u548c\u5f04\u81e3\uff09\u3001\u7acb\u4e0b\u79e9\u5e8f\uff08\u7167\u987e\u8005\u3001\u521b\u9020\u8005\u548c\u7edf\u6cbb\u8005\uff09\u3002<\/p>\n<p><strong>\u539f\u578b\u5efa\u7acb\u4e94\u4e2a\u6b65\u9aa4\uff1a<\/strong><\/p>\n<p><strong>\u6b65\u9aa4\u4e00\uff1a<\/strong>\u5bfb\u627e\u54c1\u724c\u7075\u9b42<\/p>\n<p><strong>\u6b65\u9aa4\u4e8c\uff1a<\/strong>\u5bfb\u627e\u54c1\u724c\u5185\u6db5<\/p>\n<p><strong>\u6b65\u9aa4\u4e09\uff1a<\/strong>\u5bfb\u627e\u7ade\u4e89\u65bd\u529b\u70b9<\/p>\n<p><strong>\u6b65\u9aa4\u56db\uff1a<\/strong>\u8ba4\u8bc6\u4f60\u7684\u987e\u5ba2<\/p>\n<p><strong>\u6b65\u9aa4\u4e94\uff1a<\/strong>\u4fdd\u6301\u6b63\u8f68\u2014\u2014\u7ba1\u7406\u4f60\u7684\u201c\u54c1\u724c\u94f6\u884c\u201d<\/p>\n<p><strong>03<\/strong><\/p>\n<p><strong>USP\u5b9a\u4f4d\u7406\u8bba<\/strong><\/p>\n<p class=\"ql-align-center\">\n<p>50\u5e74\u4ee3\u521d\u7f8e\u56fd\u4eba\u7f57\u745f\u00b7\u91cc\u592b\u65af\u63d0\u51faUSP\u7406\u8bba\uff0c\u8981\u6c42\u5411\u6d88\u8d39\u8005\u8bf4\u4e00\u4e2a\u201c\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u201d\uff08 UniqueSelling Proposition \uff09\uff0c\u7b80\u79f0USP\u7406\u8bba\u3002<\/p>\n<p><strong>USP\u7406\u8bba\u72ec\u7279\u9500\u552e\u4e3b\u5f20\u5305\u62ec\u4ee5\u4e0b\u56db\u4e2a\u65b9\u9762\uff1a<\/strong><\/p>\n<p>1\uff09\u5f3a\u8c03\u4ea7\u54c1\u5177\u4f53\u7684\u7279\u6b8a\u529f\u6548\u548c\u5229\u76ca\u2014\u2014\u6bcf\u4e00\u4e2a\u5e7f\u544a\u90fd\u5fc5\u987b\u5bf9\u6d88\u8d39\u8005\u6709\u4e00\u4e2a\u9500\u552e\u7684\u4e3b\u5f20\uff1b<\/p>\n<p>2\uff09\u8fd9\u79cd\u7279\u6b8a\u6027\u662f\u7ade\u4e89\u5bf9\u624b\u65e0\u6cd5\u63d0\u51fa\u7684\u2014\u2014\u8fd9\u4e00\u9879\u4e3b\u5f20\uff0c\u5fc5\u987b\u662f\u7ade\u4e89\u5bf9\u624b\u65e0\u6cd5\u4e5f\u4e0d\u80fd\u63d0\u51fa\u7684\uff0c\u987b\u662f\u5177\u6709\u72ec\u7279\u6027\u7684\uff1b<\/p>\n<p>3\uff09\u6709\u5f3a\u52b2\u7684\u9500\u552e\u529b\u2014\u2014\u8fd9\u4e00\u9879\u4e3b\u5f20\u5fc5\u987b\u5f88\u5f3a\uff0c\u8db3\u4ee5\u5f71\u54cd\u6210\u767e\u4e07\u7684\u793e\u4f1a\u516c\u4f17\u3002<\/p>\n<p>4\uff0920\u4e16\u7eaa90\u5e74\u4ee3\uff0c\u8fbe\u5f7c\u65af\u5c06USP\u5b9a\u4e49\u4e3a\uff1aUSP\u7684\u521b\u9020\u529b\u5728\u4e8e\u63ed\u793a\u4e00\u4e2a\u54c1\u724c\u7684\u7cbe\u9ad3\uff0c\u5e76\u901a\u8fc7\u5f3a\u6709\u529b\u7684\u3001\u6709\u8bf4\u670d\u529b\u7684\u8bc1\u5b9e\u5b83\u7684\u72ec\u7279\u6027\uff0c\u4f7f\u4e4b\u6240\u5411\u62ab\u9761\uff0c\u52bf\u4e0d\u53ef\u6321\u3002<\/p>\n<p><strong>USP\u7406\u8bba\u7684\u4e09\u4e2a\u7279\u70b9\uff1a<\/strong><\/p>\n<p>\u7b2c\u4e00\uff1a\u5fc5\u987b\u5305\u542b\u7279\u5b9a\u7684\u5546\u54c1\u6548\u7528\uff0c\u5373\u6bcf\u4e2a\u5e7f\u544a\u90fd\u8981\u5bf9\u6d88\u8d39\u8005\u63d0\u51fa\u4e00\u4e2a\u8bf4\u8f9e\uff0c\u7ed9\u4e88\u6d88\u8d39\u8005\u4e00\u4e2a\u660e\u786e\u7684\u5229\u76ca\u627f\u8bfa<\/p>\n<p>\u7b2c\u4e8c\uff1a \u5fc5\u987b\u662f\u552f\u4e00\u7684\u3001\u72ec\u7279\u7684\uff0c\u662f\u5176\u4ed6\u540c\u7c7b\u7ade\u4e89\u4ea7\u54c1\u4e0d\u5177\u6709\u6216\u6ca1\u6709\u5ba3\u4f20\u8fc7\u7684\u8bf4\u8f9e<\/p>\n<p>\u7b2c\u4e09\uff1a\u5fc5\u987b\u6709\u5229\u4e8e\u4fc3\u8fdb\u9500\u552e\uff0c\u5373\u8fd9\u4e00\u8bf4\u8f9e\u4e00\u5b9a\u8981\u5f3a\u6709\u529b\uff0c\u80fd\u62db\u6765\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u5927\u4f17<\/p>\n<p><strong>04<\/strong><\/p>\n<p><strong>\u54c1\u724c\u5927\u7406\u60f3<\/strong><\/p>\n<p><strong>\u5965\u7f8eBig Ideal\u54c1\u724c\u5927\u7406\u60f3\u2014\u2014\u201c\u4ee5\u771f\u5b9e\u5f71\u54cd\u6d88\u8d39\u8005\u201d\u3002<\/strong>\u54c1\u724c\u5927\u7406\u60f3\u7684\u6700\u7ec8\u76ee\u7684\uff1a\u6307\u5f15\u54c1\u724c\u5728\u7eb7\u4e71\u3001\u5608\u6742\u3001\u77ac\u606f\u4e07\u53d8\u7684\u4e16\u754c\uff0c\u5448\u73b0\u51fa\u6700\u771f\u5b9e\u7684\u4e00\u9762\u3002<\/p>\n<p class=\"ql-align-center\">\n<p class=\"ql-align-center\">\n<p><strong>\u600e\u4e48\u8fd0\u7528\uff1a<\/strong><\/p>\n<p><strong>1\u3001\u53ef\u6301\u7eed\u53d1\u5c55\uff0c\u4e14\u5e94\u7528\u4e8e\u4e0d\u540c\u521b\u610f\u70b9\u5b50\uff0c\u8282\u7701\u65f6\u95f4\u53ca\u6210\u672c<\/strong><\/p>\n<p class=\"ql-align-center\">\n<p><strong>2\u3001\u53ef\u5e94\u7528\u4e8e\u4e0d\u540c\u7684\u4f20\u64ad\u9886\u57df\uff0c\u5e76\u53d6\u5f97\u4f18\u5f02\u8868\u73b0<\/strong><\/p>\n<p class=\"ql-align-center\">\n<p><strong>3\u3001\u53ef\u5e94\u7528\u4e8e\u4e0d\u540c\u5e02\u573a\uff0c\u8ba9\u5730\u533a\u8fbe\u6210\u5171\u8bc6<\/strong><\/p>\n<p class=\"ql-align-center\">\n<p class=\"ql-align-center\">\n<p><strong>\u4f8b\u5982\uff1a<\/strong><\/p>\n<p><strong>\u53ef\u53e3\u53ef\u4e50\u76f8\u4fe1\uff1a<\/strong><\/p>\n<p><strong>\u5982\u679c\u4eba\u4eec\u770b\u5230\u7684\u74f6\u5b50\u90fd\u662f\u534a\u6ee1\u7684\uff0c\u800c\u975e\u534a\u7a7a\u7684\uff0c\u4e16\u754c\u66f4\u7f8e\u597d\u3002<\/strong><\/p>\n<p><strong>\u591a\u82ac\u76f8\u4fe1\uff1a<\/strong><\/p>\n<p><strong>\u5982\u679c\u5973\u6027\u5145\u6ee1\u81ea\u4fe1\uff0c\u4e16\u754c\u66f4\u7f8e\u597d\u3002<\/strong><\/p>\n<p><strong>Google\u76f8\u4fe1\uff1a<\/strong><\/p>\n<p><strong>\u5982\u679c\u4fe1\u606f\u53ef\u4ee5\u88ab\u66f4\u597d\u7684\u6574\u7406\u3001\u6c47\u603b\uff0c\u4e16\u754c\u53ef\u4ee5\u66f4\u7f8e\u597d\u3002<\/strong><\/p>\n<p><strong>\u5965\u7f8e\u4e5f\u76f8\u4fe1\uff1a<\/strong><\/p>\n<p><strong>\u5982\u679c\u6211\u4eec\u80fd\u53d1\u6325\u6bcf\u4e2a\u54c1\u724c\u3001\u6bcf\u5bb6\u4f01\u4e1a\u4ee5\u53ca\u6bcf\u4e00\u4e2a\u4eba\u5185\u8574\u7684\u6062\u5f18\uff0c\u4e16\u754c\u4f1a\u66f4\u7f8e\u597d\uff01<\/strong><\/p>\n<p><strong>05<\/strong><\/p>\n<p><strong>\u54c1\u724c\u626b\u63cf\u7f57\u76d8<\/strong><\/p>\n<p 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