\u81ea\u5a92\u4f53\u5e73\u53f0<\/a>\u751f\u6001\u5e73\u53f0\uff0c\u589e\u957f\u901f\u5ea6\u76f4\u903c\u817e\u8baf\u65b0\u95fb\u3002<\/p>\n<\/p>\n2016 \u5e74 Q4 \u4e2d\u56fd\u624b\u673a\u5ba2\u6237\u7aef\u6d3b\u8dc3\u7528\u6237\u5206\u5e03\uff08\u6570\u636e\u6765\u6e90\uff1a\u827e\u5a92\u54a8\u8be2\uff09<\/p>\n
\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u8fc5\u901f\u53d1\u5c55\u8ba9\u4f20\u7edf\u5a92\u4f53\u300c\u53bb\u8fb9\u754c\u5316\u300d\u548c\u5185\u5bb9\u4f20\u64ad\u672c\u8eab\u300c\u53bb\u4e2d\u5fc3\u5316\u300d\uff0c\u8fce\u6765\u4e86\u4eba\u4eba\u90fd\u662f\u5a92\u4f53\u7684\u65f6\u4ee3\uff0c\u4eba\u4eba\u90fd\u53ef\u4ee5\u6210\u4e3a\u5185\u5bb9\u7684\u521b\u4f5c\u8005\u548c\u4f20\u64ad\u8005\u3002\u6b63\u662f\u5982\u6b64\uff0c\u79fb\u52a8\u8d44\u8baf\u5e02\u573a\u8fce\u6765\u4e86\u300c\u5927\u7206-\u70b8\u65f6\u4ee3\u300d\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u300c\u5927\u7206-\u70b8\u65f6\u4ee3\u300d\u867d\u7136\u5e26\u6765\u4e86\u6bd4\u4f20\u7edf\u5a92\u4f53\u66f4\u8fc5\u901f\u7684\u5185\u5bb9\u751f\u4ea7\u901f\u5ea6\uff0c\u4f46\u6070\u6070\u6b63\u662f\u56e0\u4e3a\u8fd9\u6837\u4f7f\u5404\u4e2a\u8d44\u8baf\u5e73\u53f0\u7684\u5185\u5bb9\u53d8\u5f97\u4f4e\u8d28\u3001\u540c\u8d28\u5316\u4e25\u91cd\u3002\u548c\u4f20\u7edf\u5a92\u4f53\u7684\u5185\u5bb9\u8d28\u91cf\u6bd4\u8d77\u6765\u6839\u672c\u65e0\u6cd5\u5ab2\u7f8e\u3002\u5185\u5bb9\u7684\u8fc5\u901f\u751f\u4ea7\u4f7f\u79fb\u52a8\u8d44\u8baf\u5e02\u573a\u5b58\u5728\u7740\u975e\u5e38\u4e25\u91cd\u7684\u540c\u8d28\u5316\u95ee\u9898\uff0c\u4f9d\u9760\u6807\u9898\u515a\u3001\u4f4e\u4fd7\u7c97\u6d45\u4ee5\u53ca\u5185\u5bb9\u642c\u8fd0\u70ed\u95e8\u5185\u5bb9\u6765\u5438\u5f15\u6d41\u91cf\u7684\u884c\u4e3a\u6df1\u53d7\u7528\u6237\u53cd\u611f\u3002<\/p>\n
\u5927\u7206-\u70b8\u65f6\u4ee3\u540e\uff0c\u7528\u6237\u589e\u957f\u7ea2\u5229\u9010\u6e10\u6d88\u5931\uff0c\u79fb\u52a8\u8d44\u8baf\u5e02\u573a\u7684\u683c\u5c40\u57fa\u672c\u5f62\u6210\uff0c\u5404\u5e73\u53f0\u5c06\u8fdb\u5165\u6fc0\u70c8\u7684\u7ade\u4e89\u30022016\u5e74\u4e0b\u534a\u5e74\u5f00\u59cb\uff0cBAT\uff08\u767e\u5ea6\u3001\u963f\u91cc\u5df4\u5df4\u3001\u817e\u8baf\uff09\u4ee5\u53ca\u4eca\u65e5\u5934\u6761\u548c\u4e00\u70b9\u8d44\u8baf\u7b49\u5e73\u53f0\u9f50\u805a\u5185\u5bb9\u521b\u4e1a\u98ce\u53e3\uff0c\u5148\u540e\u5404\u81ea\u51fa\u5de8\u8d44\u52a9\u529b\u81ea\u5bb6\u5e73\u53f0\u7684\u81ea\u5a92\u4f53\u5185\u5bb9\u751f\u4ea7\u548c\u9f13\u52b1\u4f18\u8d28\u548c\u539f\u521b\u5185\u5bb9\u3001\u77ed\u89c6\u9891\u4e0e\u76f4\u64ad\u7c7b\u5185\u5bb9\u751f\u4ea7\u3002\u8fd9\u4e9b\u5e03\u5c40\u610f\u5473\u7740\u79fb\u52a8\u8d44\u8baf\u5e02\u573a\u5c06\u9010\u6b65\u8d70\u5411\u6210\u719f\u3001\u7528\u6237\u5bf9\u539f\u521b\u5185\u5bb9\u548c\u4f18\u8d28\u5185\u5bb9\u7684\u9700\u6c42\u4e5f\u5728\u65e5\u76ca\u589e\u957f\uff0c\u884c\u4e1a\u5c06\u8fce\u6765\u300c\u5185\u5bb9\u4e3a\u738b\u300d\u7684\u65f6\u4ee3\uff0c\u5bf9\u4e8e\u80fd\u4e0d\u80fd\u6ee1\u8db3\u7528\u6237\u9700\u8981\u7684\u4f18\u8d28\u5185\u5bb9\u4e5f\u5c06\u4f1a\u6210\u4e3a\u672a\u6765\u5404\u5927\u5e73\u53f0\u7684\u7ade\u4e89\u70b9\u3002<\/p>\n
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\u7ade\u4e89\u5206\u6790\uff1a<\/p>\n
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\u91d1\u5e01\u56de\u62a5\u4f5c\u4e3a\u6700\u91cd\u8981\u7684\u7acb\u8db3\u70b9\uff0c\u91d1\u5e01\u56de\u62a5\u786e\u5b9e\u662f\u300c\u8da3\u5934\u6761\u300d\u6700\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u9605\u8bfb\u80fd\u83b7\u5f97\u91d1\u5e01\u56de\u62a5\u786e\u5b9e\u975e\u5e38\u5438\u5f15\u6f5c\u5728\u7684\u7528\u6237\uff0c\u4f46\u771f\u6b63\u60f3\u83b7\u53d6\u8db3\u591f\u591a\u7684\u91d1\u5e01\u4ecd\u9700\u8981\u901a\u8fc7\u6536\u5f92\u6a21\u5f0f\u3002\u800c\u6536\u5f92\u6a21\u5f0f\u5b9e\u5219\u5c31\u662fChuan\u9500\u7684\u4e00\u79cd\u6a21\u5f0f\u7f62\u4e86\uff0c\u901a\u8fc7\u68af\u5f62\u6a21\u5f0f\uff0c\u7ec4\u6210\u4e0a\u4e0b\u7ea7\u5173\u7cfb\uff0c\u5c42\u5c42\u8fd4\u5229\u3002\u300c\u8da3\u5934\u6761\u300d\u7ed9\u4e88\u4e00\u70b9\u7ef3\u5934\u5c0f\u5229\u4fbf\u80fd\u5438\u5f15\u5de8\u5927\u7684\u6d41\u91cf\u8fd9\u4e00\u62db\u786e\u5b9e\u6f02\u4eae\u3002\u4f46\u5f53\u7528\u6237\u610f\u8bc6\u9010\u6e10\u6e05\u6670\u540e\uff0c\u53c8\u4f1a\u6709\u591a\u5c11\u4eba\u63a5\u53d7\u8fd9\u6837\u7684\u6a21\u5f0f\u5462\uff1f\u5373\u4fbf\u4f9d\u7136\u6709\u7528\uff0c\u4f46\u8d44\u8baf\u91cf\u7684\u532e\u4e4f\u548c\u5185\u5bb9\u7684\u4f4e\u8d28\u8f6f\u808b\u4ecd\u65e7\u63a9\u76d6\u4e0d\u4e86\u3002<\/p>\n
\u4e03\uff0c SWOT \u5206\u6790 S\uff08strengths\uff09\u4f18\u52bf\uff1a<\/p>\n
\u6570\u636e\u6316\u6398\u548c\u63a8\u8350\u5f15\u64ce\u7684\u521b\u65b0\u6a21\u5f0f\uff0c\u62a2\u5360\u4e2a\u6027\u5316\u8d44\u8baf\u5e02\u573a\uff0c\u5b9e\u73b0\u5185\u5bb9\u4e0e\u7528\u6237\u7cbe\u51c6\u6027\u8fde\u63a5<\/p>\n
\u76f8\u5bf9\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u5f62\u5f0f\uff0c\u8ba9\u300c\u8da3\u5934\u6761\u300d\u53d7\u5230\u5185\u5bb9\u521b\u4f5c\u8005\u3001\u7528\u6237\u3001\u5e7f\u544a\u4e3b\u7684\u4e00\u5b9a\u9752\u7750<\/p>\n
\u9605\u8bfb\u548c\u8f6c\u53d1\u8bc4\u8bba\u7684\u91d1\u5e01\u56de\u62a5\u80fd\u589e\u5f3a\u7528\u6237\u7684\u7c98\u6027\u548c\u6d3b\u8dc3\uff0c\u4fdd\u8bc1\u6587\u7ae0\u9605\u8bfb\u5b8c\u6210\u7387\u548c\u5f62\u6210\u826f\u597d\u7684\u5206\u4eab\u3001\u8bc4\u8bba\u4f53\u7cfb<\/p>\n
\u6536\u5f92\u5956\u52b1\u80fd\u5438\u5f15\u66f4\u591a\u7684\u6f5c\u5728\u7528\u6237\uff0c\u63d0\u5347\u7528\u6237\u91cf<\/p>\n
W\uff08weaknesses\uff09\u52a3\u52bf\uff1a<\/p>\n
\u7528\u6237\u53d8\u73b0\u5f62\u5f0f\u5355\u4e00\uff0c\u5c1a\u672a\u5f62\u6210\u5b8c\u6574\u7684\u4ea7\u54c1\u751f\u6001\u3002\u4ee5\u5e7f\u544a\u4e3a\u4e3b\u8981\u7684\u53d8\u73b0\u5f62\u5f0f\u6b63\u9762\u4e34\u7740\u5e7f\u544a\u6295\u653e\u4e0e\u7528\u6237\u4f53\u9a8c\u4e4b\u95f4\u5e94\u8be5\u5982\u4f55\u5e73\u8861\u7684\u96be\u9898\u3002\u4ece\u5b9e\u9645\u4f53\u9a8c\u770b\u5e7f\u544a\u63a8\u9001\u8fc7\u591a\uff0c\u5f71\u54cd\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u6709\u7740\u5f88\u5927\u7684\u7528\u6237\u6d41\u5931\u98ce\u9669\u3002\u800c\u7535\u5546\u4f5c\u4e3a\u6b21\u8981\u7684\u53d8\u73b0\u5f62\u5f0f\uff0c\u4e0e\u4ea7\u54c1\u672c\u8eab\u6240\u63d0\u4f9b\u7684\u573a\u666f\u543b\u5408\u5ea6\u4e0d\u9ad8\uff0c\u5e76\u672a\u5e26\u6765\u592a\u591a\u7684\u53d8\u73b0\u7a7a\u95f4<\/p>\n
\u5185\u5bb9\u8d28\u91cf\u582a\u5fe7\u3002\u4f20\u7edf\u65b0\u95fb\u5ba2\u6237\u7aef\u6709\u7740\u591a\u5e74\u7684\u5185\u5bb9\u6c89\u6dc0\u4ee5\u53ca\u4e13\u4e1a\u5316\u7684\u5185\u5bb9\u7f16\u8f91\uff0c\u4f18\u8d28\u5185\u5bb9\u5360\u636e\u591a\u6570\uff0c\u800c\u72ec\u89d2\u517d\u7684\u4eca\u65e5\u5934\u6761\u4e5f\u6709\u7740\u5b8c\u5584\u7684\u81ea\u5a92\u4f53\u751f\u6001\uff0c\u80fd\u63d0\u4f9b\u5927\u91cf\u7684\u4f18\u8d28\u5185\u5bb9\u3002\u4f5c\u4e3a\u65b0\u664b\u7684\u300c\u8da3\u5934\u6761\u300d\u4ecd\u662f\u901a\u8fc7\u722c\u866b\u6293\u53d6\u5a92\u4f53\u7f51\u7ad9\u7684\u5185\u5bb9\uff0c\u81ea\u5a92\u4f53\u8d28\u91cf\u4e0d\u9ad8<\/p>\n
2016 \u5e74\u4e0b\u534a\u5e74\u5f00\u59cb\uff0c BTA \u4e09\u5de8\u5934\u548c\u4f20\u7edf\u95e8\u6237\u7684\u5f3a\u52bf\u4ecb\u5165\u548c\u5de8\u8d44\u6276\u6301\u540e\uff0c\u300c\u8da3\u5934\u6761\u300d\u5728\u4e2a\u6027\u5316\u8d44\u8baf\u5e02\u573a\u7684\u6280\u672f\u4f18\u52bf\u53d8\u5f97\u76f8\u5bf9\u5355\u8584\uff0c\u5730\u4f4d\u53d7\u5230\u5de8\u5934\u7684\u5f3a\u52bf\u6311\u6218<\/p>\n
\u6536\u5f92\u6a21\u5f0f\u5b9e\u5219\u662fChuan\u9500\u7684\u4e00\u79cd\u6a21\u5f0f\uff0c\u4e00\u70b9\u7ef3\u5934\u5c0f\u5229\u80fd\u5f15\u6d41\u7684\u73b0\u72b6\u968f\u7740\u7528\u6237\u610f\u8bc6\u7684\u9010\u6e10\u6e05\u6670\uff0c\u96be\u4ee5\u6301\u4e45<\/p>\n
O\uff08opportunities\uff09\u673a\u4f1a\uff1a<\/p>\n
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