{"id":110875,"date":"2019-05-22T09:35:59","date_gmt":"2019-05-22T01:35:59","guid":{"rendered":"http:\/\/www.fagao.me\/?p=110875"},"modified":"2019-05-22T09:35:59","modified_gmt":"2019-05-22T01:35:59","slug":"%e7%94%b5%e5%95%86-%e8%87%aa%e5%bb%ba%e7%ab%99%e5%8d%96%e5%ae%b62019%e5%b9%b4%e6%8f%90%e5%8d%87%e7%bd%91%e9%a1%b5%e6%90%9c%e7%b4%a2%e6%8e%92%e5%90%8d%e7%9a%84%e5%bf%85%e5%81%9a%e5%8a%9f%e8%af%be","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/110875.htm","title":{"rendered":"\u7535\u5546 \u81ea\u5efa\u7ad9\u5356\u5bb62019\u5e74\u63d0\u5347\u7f51\u9875\u641c\u7d22\u6392\u540d\u7684\u5fc5\u505a\u529f\u8bfe"},"content":{"rendered":"
<\/div>\n

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\n

1<\/span><\/p>\n

\u79fb\u52a8\u4f18\u5148<\/strong><\/span><\/p>\n

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– \u4f7f\u7f51\u7ad9\u9002\u5e94\u4e8e\u4efb\u4f55\u8bbe\u5907<\/span><\/strong>\uff0c\u65e0\u8bba\u662f\u684c\u9762\u3001\u624b\u673a\u8fd8\u662f\u5e73\u677f\u7535\u8111\u3002<\/span><\/p>\n

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– \u4f7f\u7528\u77ed\u6807\u9898<\/span><\/strong>\uff0c\u56e0\u4e3a\u5b83\u4eec\u66f4\u6613\u4e8e\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u9605\u8bfb\u3002<\/span><\/p>\n

– \u907f\u514d\u5f39\u7a97\u8986\u76d6\u5185\u5bb9\u90e8\u5206<\/span><\/strong>\uff0c\u4ece\u800c\u5f71\u54cd\u7528\u6237\u7684\u9605\u8bfb\u3002<\/span><\/p>\n

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– \u4e0d\u8981\u5728\u79fb\u52a8\u7aef\u8fdb\u884c\u9690\u85cf\u9875\u64cd\u4f5c<\/span><\/strong>\uff0c\u786e\u4fdd\u5411\u7528\u6237\u6d4f\u89c8\u5668\u548c\u641c\u7d22\u5f15\u64ce<\/a>\u722c\u866b\u5f00\u653e\u76f8\u540c\u7684\u5185\u5bb9\u3002<\/span><\/p>\n

2<\/span><\/p>\n

SEO\u6280\u672f<\/strong><\/span><\/p>\n

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– \u786e\u4fdd\u7f51\u7ad9\u5bf9\u79fb\u52a8\u7aef\u81ea\u9002\u5e94\u3002<\/span><\/p>\n

– \u68c0\u67e5\u72b6\u6001\u4ee3\u7801\u5e76\u66f4\u6b63\u9519\u8bef\u90e8\u5206\u3002<\/span><\/p>\n

– \u68c0\u67e5robot.txt\u662f\u5426\u6709\u9519\u8bef\uff0c\u5982\u679c\u6709\u5219\u8fdb\u884c\u4f18\u5316\u3002<\/span><\/p>\n

– \u901a\u8fc7Google Search Console\u68c0\u67e5\u7f51\u7ad9\u7d22\u5f15\uff0c\u4f18\u5316\u68c0\u67e5\u7ed3\u679c\u4e2d\u51fa\u73b0\u7684\u95ee\u9898\u3002<\/span><\/p>\n

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– \u5ba1\u6838\u7f51\u7ad9\u5185\u5bb9\uff0c\u68c0\u67e5Google Analytics\u4e2d\u7684\u6d41\u91cf\u7edf\u8ba1\u4fe1\u606f\uff0c\u8003\u8651\u4f18\u5316\u6216\u5220\u9664\u8868\u73b0\u4e0d\u4f73\u7684\u5185\u5bb9\u3002<\/span><\/p>\n

– \u4fee\u590d\u65ad\u5f00\u7684\u94fe\u63a5\uff0c\u8fd9\u4e00\u56e0\u7d20\u975e\u5e38\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u548c\u7f51\u7ad9\u6392\u540d\u3002<\/span><\/p>\n

– \u901a\u8fc7Google Search Console\u5411\u8c37\u6b4c\u63d0\u4ea4XML\u7ad9\u70b9\u5730\u56fe\u3002<\/span><\/p>\n

3<\/span><\/p>\n

\u7f51\u7ad9\u901f\u5ea6<\/strong><\/span><\/p>\n

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\u4f18\u5316\u9875\u9762\u901f\u5ea6\u7684\u505a\u6cd5\u5982\u4e0b\uff1a<\/p>\n

– \u6700\u5c0f\u5316\u9875\u9762\u4e0d\u540c\u90e8\u5206\u7684HTTP\u8bf7\u6c42\uff0c\u5982\u811a\u672c\u3001\u56fe\u50cf\u548cCSS\u3002<\/span><\/p>\n

– \u901a\u8fc7\u538b\u7f29\u6765\u51cf\u5c0f\u6587\u4ef6\u5927\u5c0f\uff0c\u5e76\u7ec4\u5408\u5e38\u7528\u6587\u4ef6\u4ee5\u51cf\u5c11\u8bf7\u6c42\u3002<\/span><\/p>\n

– \u540c\u65f6\u52a0\u8f7dCSS\u548cJava\u3002<\/span><\/p>\n

– \u91cd\u8981\u6587\u4ef6\u914d\u7f6e\u540e\u52a0\u8f7dJava\u3002<\/span><\/p>\n

– \u51cf\u5c11DNS\u67e5\u8be2\u65f6\u95f4\u3002<\/span><\/p>\n

– \u6539\u5584\u670d\u52a1\u5668\u54cd\u5e94\u65f6\u95f4\u3002<\/span><\/p>\n

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– \u4f7f\u7528CDN\u3002<\/span><\/p>\n

– \u5c06\u63d2\u4ef6\u4fdd\u6301\u5728\u6700\u4f4e\u9650\u5ea6\u3002<\/span><\/p>\n

– \u4fdd\u6301\u6700\u4f4e\u9650\u5ea6\u7684\u91cd\u5b9a\u5411\u3002<\/span><\/p>\n

4<\/span><\/p>\n

\u7528\u6237\u610f\u56fe<\/strong><\/span><\/p>\n

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5<\/span><\/p>\n

\u5185\u5bb9\u8425\u9500<\/a><\/strong><\/span><\/p>\n

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– \u4ee5\u8d44\u6e90\u4e2d\u5fc3\u4e3a\u4e3b\u7ebf\u521b\u5efa\u5185\u5bb9\u4e2d\u5fc3\u3002<\/span><\/p>\n

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– \u521b\u5efa\u548c\u8d44\u6e90\u4e2d\u5fc3\u76f8\u5173\u8054\u7684\u201c\u8f90\u6761\u201d\u90e8\u5206\uff0c\u5e76\u76f8\u4e92\u94fe\u63a5\u3002\uff08\u4f8b\u5982\u4f60\u9488\u5bf9\u67d0\u4e2a\u7279\u5b9a\u4e3b\u9898\u5199\u4e86\u51e0\u7bc7\u535a\u5ba2\u6587\u7ae0\uff0c\u90a3\u4e48\u6bcf\u7bc7\u6587\u7ae0\u90fd\u53ef\u4ee5\u4f5c\u4e3a\u8be5\u8d44\u6e90\u4e2d\u5fc3\u6216\u5185\u5bb9\u96c6\u5408\u7684\u8f90\u6761\uff09<\/span><\/p>\n

– \u5728\u793e\u4ea4\u6e20\u9053\u4e0a\u63a8\u5e7f\u4f60\u7684\u5185\u5bb9\u548c\u6587\u7ae0\u3002<\/span><\/p>\n

– \u5173\u8054\u548c\u5185\u5bb9\u76f8\u5173\u7684\u70ed\u95e8\u8bdd\u9898\uff0c\u5e76\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u8fdb\u884c\u5ba3\u4f20\u3002<\/span><\/p>\n

– \u63d2\u5165\u56fe\u50cf\u6216\u89c6\u9891\uff0c\u56fe\u50cf\u548c\u89c6\u9891\u7684\u8f6c\u5316\u6548\u679c\u901a\u5e38\u4f18\u4e8e\u5355\u72ec\u7684\u6587\u672c\u5185\u5bb9\u3002<\/span><\/p>\n

– \u66f4\u65b0\u8fc7\u65f6\u548c\u6d41\u91cf\u8868\u73b0\u4e0d\u4f73\u7684\u5185\u5bb9\u3002<\/span><\/p>\n

6<\/span><\/p>\n

Schema<\/strong><\/span><\/p>\n

Schema \u6807\u8bb0\u4e00\u65e6\u6dfb\u52a0\u5230\u7f51\u9875\uff0c\u5c31\u4f1a\u521b\u5efa\u4e00\u4e2a\u201c\u4e30\u5bcc\u7684\u4ee3\u7801\u6bb5\u201d\uff0c\u4f5c\u4e3a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u589e\u5f3a\u578b\u8bf4\u660e\u3002\u6240\u6709\u9886\u5148\u7684\u641c\u7d22\u5f15\u64ce<\/a>\uff0c\u5305\u62ec\u8c37\u6b4c\u3001\u96c5\u864e\u3001\u5fc5\u5e94\u548cYandex\uff0c\u90fd\u652f\u6301\u4f7f\u7528\u5fae\u6570\u636e\u3002Schema \u7684\u771f\u6b63\u4ef7\u503c\u5728\u4e8e\u5b83\u53ef\u4ee5\u4e3a\u7f51\u9875\u63d0\u4f9b\u4e0a\u4e0b\u6587\u6570\u636e\u5e76\u6539\u5584\u641c\u7d22\u4f53\u9a8c\u3002\u6ca1\u6709\u8bc1\u636e\u8868\u660e\u6dfb\u52a0 Schema \u5bf9 SERP \u6709\u4efb\u4f55\u5f71\u54cd\u3002<\/p>\n

Schema \u53ef\u4ee5\u7528\u4e8e\u4f01\u4e1a\u548c\u7ec4\u7ec7\u3001\u6d3b\u52a8\u3001\u4e2a\u4eba\u3001\u4ea7\u54c1\u3001\u98df\u8c31\u3001\u8bc4\u6d4b\u3001\u5f71\u7247\u7b49\u7f51\u9875\u3002Schema \u5176\u5b9e\u5e76\u4e0d\u96be\u64cd\u4f5c\uff0c\u5356\u5bb6\u53ef\u4ee5\u8003\u8651\u4f7f\u7528 WordPress \u7b49\u5e73\u53f0\u7684\u63d2\u4ef6\u5b8c\u6210\u3002<\/p>\n

7<\/span><\/p>\n

\u7528\u6237\u4f53\u9a8c<\/strong><\/span><\/p>\n

\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u7684\u6838\u5fc3\u662f\u6df1\u5165\u4e86\u89e3\u7528\u6237\u7684\u9700\u6c42\u3001\u4ef7\u503c\u89c2\u3001\u80fd\u529b\u548c\u5c40\u9650\u6027\uff0c\u6b64\u5916\u8fd8\u9700\u8003\u8651\u4e1a\u52a1\u76ee\u6807\u548c\u4e1a\u52a1\u5bf9\u8c61\u3002\u4f18\u8d28\u7684\u7528\u6237\u4f53\u9a8c\u5b9e\u8df5\u4fa7\u91cd\u4e8e\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u7684\u8d28\u91cf\u3002\u5f71\u54cdUX\u7684\u56e0\u7d20\u5305\u62ec\uff1a<\/p>\n

\u6709\u7528\uff1a\u5185\u5bb9\u72ec\u7279\u5e76\u6ee1\u8db3\u9700\u6c42\u3002<\/span><\/p>\n

\u53ef\u7528\uff1a\u7f51\u7ad9\u9700\u8981\u6613\u4e8e\u4f7f\u7528\u4e14\u5bfc\u822a\u6e05\u6670\u3002<\/span><\/p>\n

\u7406\u60f3\uff1a\u9875\u9762\u7684\u8bbe\u8ba1\u5143\u7d20\u548c\u54c1\u724c\u63a8\u5e7f<\/a>\u5e94\u8be5\u5524\u8d77\u7528\u6237\u7684\u60c5\u611f\u548c\u6b23\u8d4f\u3002<\/span><\/p>\n

\u53ef\u67e5\u627e\uff1a\u96c6\u6210\u8bbe\u8ba1\u548c\u5bfc\u822a\u5143\u7d20\uff0c\u4f7f\u7528\u6237\u53ef\u4ee5\u8f7b\u677e\u627e\u5230\u6240\u9700\u8981\u7684\u4e1c\u897f\u3002<\/span><\/p>\n

\u65e0\u969c\u788d\uff1a\u7f51\u7ad9\u5185\u5bb9\u5bf9\u6240\u6709\u4eba\u58eb\u65e0\u5dee\u522b\u6253\u9020\uff0c\u5305\u62ec10\uff05\u7684\u6b8b\u75be\u4eba\u53e3\u3002<\/span><\/p>\n

\u53ef\u4fe1\uff1a\u7f51\u7ad9\u9700\u8981\u503c\u5f97\u4fe1\u8d56\uff0c\u4ee5\u5efa\u7acb\u7528\u6237\u7684\u4fe1\u4efb\u3002<\/span><\/p>\n

\u6709\u4ef7\u503c\uff1a\u7f51\u7ad9\u9700\u8981\u4e3a\u6709\u7ecf\u9a8c\u9700\u6c42\u7528\u6237\u63d0\u4f9b\u53ef\u53c2\u8003\u7684\u4ef7\u503c\uff0c\u4e3a\u5bfb\u6c42\u79ef\u6781ROI\u7684\u516c\u53f8\u63d0\u4f9b\u4e00\u5b9a\u7684\u5e2e\u52a9\u3002<\/span><\/p>\n

8<\/span><\/p>\n

\u94fe\u63a5\u5efa\u8bbe<\/strong><\/span><\/p>\n

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2019\u5e74\u94fe\u63a5\u5efa\u8bbe\u6218\u7565\uff1a<\/p>\n

– \u5229\u7528\u8d44\u6e90\u9875\u9762\uff08\u4ea6\u79f0 linkbait \u6216 Skyscraper \u6280\u672f\uff09\u3002<\/span><\/p>\n

– \u65ad\u94fe\u5efa\u8bbe\u3002<\/span><\/p>\n

– \u8bbf\u5ba2\u5185\u5bb9\u63a8\u9001\uff08\u4e0d\u662f\u5783\u573e\u90ae\u4ef6\uff09\u3002<\/span><\/p>\n

– \u53cd\u5411\u94fe\u63a5\u3002<\/span><\/p>\n

– \u56de\u6536\u94fe\u63a5\u3002<\/span><\/p>\n

– \u58f0\u660e\u65e0\u5173\u94fe\u63a5\u3002<\/span><\/p>\n

\uff08\u6765\u6e90\uff1a\u96e8\u679c\u7f51\uff09<\/span><\/p>\n

\u8de8\u5883\u7535\u5546\u7684\u53d1\u5c55\u8fd1\u5e74\u6765\u4f34\u968f\u653f\u7b56\u7684\u96c6\u4e2d\u51fa\u53f0\u5448\u7206\u53d1\u5f0f\u589e\u957f\u3002\u7136\u800c\u53d1\u5c55\u8fc7\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u666e\u904d\u9762\u4e34\u54c1\u724c\u6548\u5e94\u5f31\u3001\u878d\u8d44\u96be\u3001\u6d77\u5916\u5e02\u573a\u62d3\u5c55\u6e20\u9053\u96be\u5bfb\u3001\u6210\u672c\u9ad8\u6602\u3001\u4e0d\u719f\u6089\u5f53\u5730\u6cd5\u5f8b\u6cd5\u89c4\u53ca\u4eba\u6587\u60c5\u51b5\u3001\u4eba\u624d\u7f3a\u4e4f\u7b49\u4e00\u7cfb\u5217\u95ee\u9898\uff0c\u4e1a\u52a1\u5f00\u5c55\u96be\u5ea6\u5927\uff0c\u76c8\u5229\u96be\u9884\u671f\u4e14\u98ce\u9669\u9ad8\u3002<\/span><\/p>\n

\u9488\u5bf9\u4e2d\u56fd\u8de8\u5883\u7535\u5546\u201c\u8d70\u51fa\u53bb\u201d\u7684\u4e00\u7cfb\u5217\u6d77\u5916\u63a8\u5e7f\u96be\u9898\uff0c\u8d38\u4fc3\u4f1a\u4fe1\u606f\u4e2d\u5fc3\uff08\u5168\u79f0\u4e2d\u8d38\u4fc3\u4fe1\u606f\u6280\u672f\u6709\u9650\u8d23\u4efb\u516c\u53f8\uff09\u9002\u65f6\u63a8\u51fa\u6d77\u5916\u63a8\u5e7f\u8ba1\u5212\u3002<\/span><\/p>\n

\u8054\u7cfb\u4eba\uff1a\u738b\u5148\u751f<\/span><\/p>\n

\u7535\u8bdd\uff1a010-82217962<\/span><\/p>\n

\u90ae\u7bb1\uff1awanghan@ccpit.org<\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

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