{"id":111667,"date":"2019-05-22T09:53:47","date_gmt":"2019-05-22T01:53:47","guid":{"rendered":"http:\/\/www.fagao.me\/?p=111667"},"modified":"2019-05-22T09:53:47","modified_gmt":"2019-05-22T01:53:47","slug":"%e4%b8%8d%e5%8f%af%e6%80%9d%e8%ae%ae-google-adwords%e6%90%9c%e7%b4%a2%e9%87%8f%e6%95%b0%e6%8d%ae%e5%b1%85%e7%84%b6%e4%b8%8d%e5%ae%8c%e5%85%a8%e5%8f%af%e9%9d%a0","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/111667.htm","title":{"rendered":"\u4e0d\u53ef\u601d\u8bae Google Adwords\u641c\u7d22\u91cf\u6570\u636e\u5c45\u7136\u4e0d\u5b8c\u5168\u53ef\u9760"},"content":{"rendered":"<div class=\"focusup\"><\/div>\n<p>\u8d77\u8fd9\u4e2a\u6807\u9898\u4e0d\u662f\u54d7\u4f17\u53d6\u5ba0\uff0c\u800c\u662f\u771f\u771f\u5b9e\u5b9e\u7684\u4e8b\u60c5\u3002<\/p>\n<p>\u5f88\u591a\u4eba\u603b\u662f\u975e\u5e38\u4f9d\u8d56adwords\u7684\u641c\u7d22\u6570\u636e\uff0c\u6b8a\u4e0d\u77e5adwords\u5927\u8bcd\u7684\u641c\u7d22\u91cf\u662f\u6709\u6c34\u5206\u7684\u3002<\/p>\n<p>\u5176\u5b9e\u8fd9\u4ef6\u4e8b\u5982\u679c\u4e0d\u53d1\u751f\u5728\u6211\u8eab\u4e0a\uff0c\u6211\u4f30\u8ba1\u8fd8\u50bb\u50bb\u7684\u4e00\u76f4\u4ee5adwords\u7684\u641c\u7d22\u91cf\u4f5c\u4e3a\u5b98\u65b9\u6700\u51c6\u786e\u7684\u6570\u636e\u6765\u5224\u65ad\u3002<\/p>\n<p>\u53d1\u751f\u5728\u6211\u8eab\u4e0a\u7684\u771f\u5b9e\u6848\u4f8b <\/p>\n<p>\u53bb\u5e74\u548c\u4e00\u4e2a\u5ba2\u6237\u505a\u4e00\u4e2a\u5bf9\u8d4c\u9879\u76ee\uff0c\u539f\u5b9a\u8ba1\u52123\u4e2a\u6708\u65f6\u95f4\u628a\u7f51\u7ad9\u4ece0\u505a\u52302W\u7684PV\/\u5929\uff0c\u6240\u4ee5\u6211\u4eec\u770b\u51c6\u4e86\u4e00\u4e2a\u4e24\u767e\u591a\u4e07\u641c\u7d22\u91cf\u7684\u8bcd\uff0c\u5fc3\u60f3\u628a\u8fd9\u4e2a\u8bcd\u505a\u5230\u7b2c\u4e00\u540e\uff0c\u7b97\u4ed6\u6bcf\u6708\u6709210W\u7684\u641c\u7d22\u91cf\uff0c\u6bcf\u5929\u81f3\u5c11\u4e5f\u67096-7W\u7684\u641c\u7d22\u91cf\u5427\u3002<\/p>\n<p><span>\u7ed3\u679c\u628a\u8fd9\u4e2a\u8bcd\u505a\u5230\u7f8e\u56fd\u7ad9\u7b2c\u4e00\u540e\uff0c\u771f\u6b63\u5e26\u6765\u7684\u6d41\u91cf\u53ea\u6709\u51e0\u5343\u6bcf\u5929\uff0c\u7ed3\u679c\u8fd9\u4e2a\u9879\u76ee\u6700\u540e\u53ea\u505a\u52301W4\u5de6\u53f3PV\u6bcf\u5929\uff0c\u65f6\u95f4\u671f\u9650\u5230\u4e86\u4e4b\u540e\uff0c\u6ca1\u8fbe\u5230\u8981\u6c42\u3002<\/span><\/p>\n<p><strong>\u7136\u800c\u4e0d\u6b62\u6211\u4e00\u4e2a\u4eba\u88ab\u5751\u8fc7<\/strong><\/p>\n<p>\u53bb\u5e74\u53c2\u52a0\u7684\u4e00\u6b21\u6e05\u8fc8SEO\u5927\u4f1a\uff0c\u53d1\u73b0\u5f88\u591a\u4eba\u90fd\u5728\u8c08\u8bbagoogle adwords\u4e0d\u51c6\u786e\u7684\u60c5\u51b5\uff0c\u4e5f\u662f\u5bf9\u67d0\u4e2a\u8bcd\u671f\u5f85\u975e\u5e38\u9ad8\u4f46\u662f\u6392\u540d\u505a\u5230\u7b2c\u4e00\u540e\u5e76\u6ca1\u6709\u5bf9\u5e94\u7684\u641c\u7d22\u91cf\u8fdb\u6765\u3002<\/p>\n<p>\u5f53\u65f6Ahrefs\u7684Tim\u4e5f\u8bf4\u4e86\u8fd9\u4e2a\u4e8b\u60c5\uff0c\u8bf4google\u5e76\u6ca1\u6709\u8fc7\u6ee4\u6389\u91cd\u590d\u641c\u7d22\u90e8\u5206\u7684\u6570\u636e\uff0c\u5982\u679c\u4f60\u641c\u7d22\u8fd9\u4e2a\u8bcd3\u6b21\uff0c\u4ed6\u4e5f\u4f1a\u7b97\u5728\u91cc\u9762\uff0c\u5305\u62ec\u4e00\u4e2a\u65b0\u897f\u5170\u7684digital agency\u7684\u670b\u53cb\u4e5f\u8fd9\u4e48\u548c\u6211\u8bf4\u8fc7\u3002<\/p>\n<p><strong>\u5927\u8bcd\u7684\u641c\u7d22\u91cf\u6df7\u6dc6\u7740\u5404\u79cd\u8c61\u5f62\u8bcd\u7684\u6d41\u91cf<\/strong><\/p>\n<\/p>\n<p>\u8fd9\u4e2a\u6982\u5ff5\u5728moz\u7684\u6587\u7ae0\u4e5f\u6709\u8bb2\u5230\uff0c\u4ed6\u628a\u7c7b\u4f3c\u201cTypes of lights\u201d\uff0c\u201c Types of lighting\u201d\uff0c\u201c Types of light\u201d\u7b49\u8bcd\u7684\u641c\u7d22\u91cf\u90fd\u6df7\u5408\u5728\u4e00\u8d77\u4e86\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u4f60\u770b\u5230\u7684\u5927\u8bcd\u7684\u641c\u7d22\u91cf\uff0c\u5f88\u6709\u53ef\u80fd\u662f\u8fd9\u4e2a\u8bcd\u7684\u5f88\u591a\u53d8\u4f53\u641c\u7d22\u91cf\u4ee5\u53ca\u957f\u5c3e\u8bcd\u6240\u7ec4\u6210\u7684\u3002<\/p>\n<p>Daniel\u8fd8\u662f\u5949\u529d\u4e00\u53e5\uff0c\u522b\u4e00\u5473\u7684\u8ffd\u6c42\u5927\u8bcd\uff01<\/p>\n<p>\u5947\u602a\u7684\u73b0\u8c61 &#8211; \u88ab\u9690\u85cf\u641c\u7d22\u91cf\u7684\u975e\u5546\u4e1a\u6027\u8d28\u5173\u952e\u8bcd <\/p>\n<\/p>\n<p>Google Adwords\u663e\u793a\u6ca1\u641c\u7d22\u91cf\u7684\u6709\u65f6\u5019\u641c\u7d22\u91cf\u5374\u975e\u5e38\u9ad8\u3002Rank<\/p>\n<p>Fishkin\u4e5f\u6307\u660e\u4e86\uff0cGoogle\u4f1a\u628a\u9690\u85cf\u90e8\u5206\u5173\u952e\u8bcd\u5efa\u8bae\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u8bcd\u770b\u8d77\u6765\u5e76\u4e0d\u5177\u5907\u5546\u4e1a\u6027\u8d28\u3002<\/p>\n<p><span>\u4e4b\u524d\u770b\u4e86Dan\u7684\u5173\u4e8e\u627e\u5173\u952e\u8bcd\u673a\u4f1a\u7a7a\u95f4\u7684\u6559\u7a0b\uff0c\u627e\u4e86\u4e00\u4e2a\u770b\u8d77\u6765\u4f1a\u6709\u4eba\u641c\u7d22\u4f46\u662fadwords\u663e\u793a\u641c\u7d22\u91cf\u4e3aN\/A\u7684\u5173\u952e\u8bcd\uff0c \u5f53\u6587\u7ae0\u5199\u5b8c\u5e76\u628a<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/132\">\u5173\u952e\u8bcd\u6392\u540d<\/a>\u505a\u5230\u7b2c\u4e00\u540d\u4e4b\u540e\uff0c\u795e\u5947\u7684\u4e8b\u60c5\u53d1\u751f\u4e86\uff01<\/span><\/p>\n<p><span>\u901a\u8fc7\u8fd9\u4e2a\u8bcd\u6bcf\u5929\u5e26\u6765\u4e86\u5c06\u8fd1400\u591a\u4e2a\u81ea\u7136\u641c\u7d22\u6d41\u91cf\uff0c\u8fd9\u4e2a\u771f\u7684\u662f\u51fa\u4e4e\u4ed6\u7684\u610f\u6599\u3002<\/span><\/p>\n<p>\u4e0d\u771f\u5b9e\u641c\u7d22\u6570\u91cf\u7684\u80cc\u540e <\/p>\n<p>\u5f53\u65f6\u548c\u670b\u53cb\u4e5f\u804a\u8fc7\u8fd9\u4e2a\u4e8b\u60c5\uff0c\u4ed6\u8bf4google\u8fd9\u6837\u505a\u662f\u6709\u9634\u8c0b\u8bba\u7684\uff0cGoogle Adwords\u6240\u505a\u7684\u8fd9\u4e9b\u4e5f\u662f\u4e3a\u4e86\u8ba9\u81ea\u5df1\u5229\u76ca\u6700\u5927\u5316\u3002\uff08\u4f01\u4e1a\u90fd\u662f\u5229\u76ca\u9a71\u4f7f\u7684\uff0c\u8fd9\u4e2a\u4e0d\u5947\u602a\uff09<\/p>\n<p>\u5bf9\u4e8e\u9690\u85cf\u975e\u5546\u4e1a\u6027\u8d28\u8bcd\u7684\u641c\u7d22\u91cf\uff0cGoogle\u80af\u5b9a\u662f\u5e0c\u671badwords\u5e7f\u544a\u4e3b\u66f4\u591a\u7684\u6295\u653e\u5546\u4e1a\u6027\u8d28\u7684\u5173\u952e\u8bcd\uff0c\u8fd9\u6837\u5e7f\u544a\u4e3b\u6709\u6548\u679c\u624d\u4f1a\u7ee7\u7eed\u6295\u653e\u5e7f\u544a\uff0c<span>\u5ba2\u6237\u5982\u679c\u6295\u4e86\u5f88\u591a\u975e\u5546\u4e1a\u6027\u8d28\u7684\u5173\u952e\u8bcd\uff0c\u7ed3\u679c\u6ca1\u5e26\u6765\u8be2\u76d8\uff0c\u80af\u5b9a\u5c31\u4e0d\u4f1a\u60f3\u7ee7\u7eed\u6295\u4e86\u3002<\/span><\/p>\n<p>\u6240\u4ee5\u628a\u975e\u5546\u4e1a\u6027\u8d28\u7684\u5173\u952e\u8bcd\u9690\u85cf\u6389\u662f\u7b26\u5408\u4ed6\u4eecadwords\u7684\u7acb\u573a\u7684\u3002<\/p>\n<p>\u865a\u9ad8\u7684\u641c\u7d22\u91cf\uff0c\u5927\u90e8\u5206\u662f\u6ca1\u6709\u7b5b\u9009\u6389\u91cd\u590d\u641c\u7d22\u6216\u8005\u628a\u8fd1\u4e49\u8bcd\u7684\u641c\u7d22\u91cf\u90fd\u6df7\u5408\u5728\u4e00\u8d77\u4e86\uff0c\u5177\u4f53google\u8fd9\u6837\u505a\u7684\u76ee\u7684\u4e0d\u662f\u7279\u522b\u660e\u786e\u3002<\/p>\n<p>\u7ad9\u5728adwords\u7684\u7acb\u573a\uff0cgoogle\u8fd9\u6837\u505a\u5e76\u6ca1\u6709\u4ec0\u4e48\u95ee\u9898\uff0c\u53ea\u662f\u82e6\u4e86\u4f9d\u9760\u6570\u636e\u6765\u5224\u65ad\u641c\u7d22\u91cf\u7684SEO\u4eba\u3002<\/p>\n<p><span>\u5982\u679c\u907f\u514d\u9009\u5230\u9519\u8bef\u641c\u7d22\u91cf\u7684\u5173\u952e\u8bcd\uff1f<\/span><\/p>\n<p><strong><span>\u591a\u7ef4\u5ea6\u53bb\u601d\u8003<\/span><\/strong><\/p>\n<p>\u5982\u679c\u4f60\u5728\u505aSEO\uff0c\u4e0d\u8981\u5149\u76ef\u7740\u641c\u7d22\u91cf\u53bb\u770b\uff0c\u8981<span>\u591a\u7ef4\u5ea6\u53bb\u601d\u8003<\/span>\u3002\u6bd4\u5982\u8fd9\u4e2a\u8bcd\u4f60\u8ba4\u4e3a\u786e\u5b9e\u4f1a\u6709\u4eba\u53bb\u641c\uff0c\u4f46\u786e\u5b9e\u5728adwords\u6ca1\u6709\u770b\u5230\u641c\u7d22\u91cf\uff0c\u6211\u4eec\u5c31\u8981\u501f\u52a9\u5176\u4ed6\u5de5\u5177\u6765\u53c2\u8003\u4e0b\uff0c\u6216\u8005\u76f4\u63a5\u5934\u8111\u98ce\u66b4\u5224\u65ad\u8fd9\u4e2a\u8bcd\u662f\u5426\u6709\u4eba\u4f1a\u641c\u7d22\u3002<\/p>\n<p>\u6700\u8fd1\u548c\u4e00\u4e2a\u505a\u4eff\u724c\u7684\u670b\u53cb\u5728\u804a\uff0c\u4ed6\u8bf4\u4ed6\u6839\u672c\u5c31\u4e0d\u4fe1adwords\u7684\u6570\u636e\uff0c\u56e0\u4e3a\u67d0\u4e9b\u4eff\u724c\u7684\u641c\u7d22\u8bcd\u672c\u6765\u5c31\u5f88\u9ad8\uff0c\u4f46\u662f\u5728adwords\u8fd9\u4e9b\u5730\u65b9\u5199\u7740\u6ca1\u6709\u641c\u7d22\u91cf\uff0c\u4e00\u770b\u5c31\u77e5\u9053\u5f88\u5047\uff0c\u6240\u4ee5\u4ed6\u90fd\u662f\u6309\u7167\u81ea\u5df1\u8ba4\u4e3a\u6709\u641c\u7d22\u91cf\u7684\u8bcd\u6765\u505a\uff0c\u9002\u5f53\u4f1a\u53c2\u7167\u4e00\u4e9b\u5176\u4ed6\u5de5\u5177\u7684\u641c\u7d22\u91cf\u3002<\/p>\n<p>\u8bf4\u5230\u5de5\u5177\uff0c\u4ee5\u4e0b\u6709\u51e0\u6b3e\u5de5\u5177\u53ef\u4ee5\u501f\u9274\uff1a<\/p>\n<p><strong>KWfinder &#8211; <\/strong>\u8fd9\u6b3e\u6211\u6682\u65f6\u8fd8\u6ca1\u7528\u8fc7\uff0c\u4f46\u662f\u6d77\u5916\u5f88\u591aSEO\u90fd\u63a8\u8350\uff0c\u6240\u4ee5\u6709\u5174\u8da3\u7684\u5927\u5bb6\u53ef\u4ee5\u7814\u7a76\u4e00\u4e0b\u3002<\/p>\n<p><strong>Keywordeverywhere &#8211; <\/strong>\u4e00\u6b3egoogle\u6d4f\u89c8\u5668\u63d2\u4ef6\uff0c\u53ef\u4ee5\u76f4\u63a5\u5728SERP\u9875\u9762\u67e5\u770b\u5173\u952e\u8bcd\u641c\u7d22\u91cf\u3002<\/p>\n<p><strong>Ahrefs<\/strong>&#8211; \u522b\u4ee5\u4e3aahrefs\u53ea\u80fd\u67e5\u770b\u53cd\u5411\u94fe\u63a5\u54e6\uff0c\u90a3\u5929\u5927\u4f1aTim\u5c31\u8bb2\u4e86\u5f88\u591a\u5173\u4e8e\u4ed6\u4eecahrefs\u7684\u5173\u952e\u8bcd\u641c\u7d22\u6570\u636e\uff0c\u8ba4\u4e3a\u6bd4adwords\u7684\u66f4\u52a0\u7cbe\u51c6\u3002<\/p>\n<p><strong>Mozexplorer <\/strong>&#8211; Rand\u4e5f\u63a8\u8350\u4e86\u8fd9\u4e2a\uff08\u81ea\u5df1\u4ea7\u54c1\u80af\u5b9a\u4f1a\u63a8\u8350\u4e0b\uff09\u8fd9\u4e2a\u5c31\u89c1\u4ec1\u89c1\u667a\u4e86\uff0c\u6211\u4e2a\u4eba\u89c9\u5f97\u641c\u7d22\u6570\u636e\u66f4\u65b0\u592a\u6162\u4e86\u3002<\/p>\n<p>\u800cahrefs\uff0csemrush\uff0cahrefs\u5176\u5b9e\u90fd\u4f1a\u8c03\u7528\u4e86adwords\u7684\u6570\u636e\uff0c\u53ea\u662f\u6709\u4e9b\u505a\u4e86\u540e\u671f\u5904\u7406\uff0c\u7528\u7684\u65f6\u5019\u8fd8\u662f\u9700\u8981\u518d\u52a0\u4e0a\u81ea\u5df1\u7684\u601d\u8003\uff0c\u4e5f\u6ca1\u6709\u767e\u5206\u767e\u51c6\u786e\u7684\u6570\u636e\u3002<\/p>\n<p><strong><span>\u4e0d\u8981\u53ea\u76ef\u7740\u4e00\u4e2a\u8bcd\uff0c\u591a\u60f3\u60f3\u957f\u5c3e\u8bcd<\/span><\/strong><\/p>\n<p>\u6709\u65f6\uff0c\u771f\u6b63\u5e26\u6765\u6d41\u91cf\u7684\u662f\u4f17\u591a\u7684\u957f\u5c3e\u8bcd\u800c\u4e0d\u662f\u4e00\u4e2a\u641c\u7d22\u91cf\u975e\u5e38\u5927\u7684\u8bcd\uff0c\u5982\u679c\u4f60\u56f4\u7ed5\u7740\u76ee\u6807\u5173\u952e\u8bcd\u7684\u957f\u5c3e\u8bcd\u53bb\u8986\u76d6\uff0c\u4f60\u7684\u6d41\u91cf\u7edd\u5bf9\u662f\u6709\u4fdd\u969c\u7684\u3002<\/p>\n<\/p>\n<p>\u5728Moz\u91cc\u9762\uff0c\u4e00\u4f4d\u53ebRuss Jones\u53d1\u5e03\u4e86\u4e00\u7bc7\u201c<span>Google Keyword Planner&#8217;s Dirty Secrets<\/span><span>\u201d\uff0c\u6211\u89c9\u5f97\u5b8c\u7f8e\u7684\u56de\u7b54\u4e86\u77e5\u4e4e\u4e0a\u9762\u7684\u4e00\u4e2a\u5173\u4e8e\u201c\u8c37\u6b4c\u505a\u4e86\u54ea\u4e9b\u6076\u201d\u7684\u95ee\u9898\uff0c\u6709\u5174\u8da3\u7684\u53ef\u4ee5\u770b\u770b\u3002<\/span><\/p>\n<\/p>\n<p>Daniel\u9884\u8ba1\u57282018\u5e743\u67083\u30014\u65e5\u5728\u6df1\u5733\u5357\u5c71\u533a\uff08\u8be6\u7ec6\u5730\u70b92\u6708\u4e2d\u65ec\u4f1a\u901a\u77e5\uff09\u4e3e\u529e\u4e00\u573aGoogle 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