{"id":112003,"date":"2019-05-22T10:01:28","date_gmt":"2019-05-22T02:01:28","guid":{"rendered":"http:\/\/www.fagao.me\/?p=112003"},"modified":"2019-05-22T10:01:28","modified_gmt":"2019-05-22T02:01:28","slug":"%e5%93%81%e7%89%8c%e7%9a%84%e5%8f%98%e4%b8%8e%e4%b8%8d%e5%8f%98-%e5%8f%b2%e4%b8%8a%e6%9c%80%e6%9c%89%e8%af%9a%e6%84%8f%e7%9a%84%e8%90%a5%e9%94%80%e5%b9%b2%e8%b4%a7","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/112003.htm","title":{"rendered":"\u54c1\u724c\u7684\u53d8\u4e0e\u4e0d\u53d8 | \u53f2\u4e0a\u6700\u6709\u8bda\u610f\u7684\u8425\u9500\u5e72\u8d27"},"content":{"rendered":"
<\/div>\n

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\u5f15\u5b50<\/p>\n

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01<\/p>\n

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\uff08\u4e8c\uff09\u54c1\u724c\u7684\u610f\u4e49\u4f55\u5728\uff1f<\/span><\/strong><\/span><\/p>\n

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1<\/span><\/strong>\u3001\u5efa\u7acb\u533a\u9694\u6027\uff1a\u8ba9\u4f01\u4e1a\u8df3\u8131\u5b8c\u5168\u7ade\u4e89\u5e02\u573a<\/span><\/strong><\/span><\/p>\n

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2<\/span><\/strong>\u3001\u627f\u8f7d\u67d0\u4e9b\u610f\u4e49\uff1a\u8ba9\u6d88\u8d39\u8005\u964d\u4f4e\u51b3\u7b56\u65f6\u95f4\u548c\u98ce\u9669<\/span><\/strong><\/span><\/p>\n

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(\u56fe\u4e00)<\/span><\/p>\n<\/p>\n

(\u56fe\u4e8c)<\/span><\/p>\n

\u6211\u4eec\u5728\u56fd\u5916\u770b\u5230\u56fe\u4e00\u65f6\u53ef\u80fd\u4e0d\u4f1a\u8d38\u7136\u8fdb\u5165\u8d2d\u4e70\uff0c\u4f46\u662f\u5982\u679c\u7ed3\u5408\u56fe\u4e8c\u5b83\u7684\u54c1\u724c\u4fbf\u4f1a\u653e\u5fc3\u8d2d\u4e70\u3002\u8fd9\u5373\u662f\u6211\u4eec\u5e38\u8bf4\u7684Brand Identity\uff0c\u5b83\u4e3b\u8981\u5305\u542b\u4ee5\u4e0b\u4e8c\u79cd\u610f\u4e49:<\/span><\/p>\n

1\u3001\u81ea\u660e\u6027, \u6709\u522b\u4e8e\u4ed6\u8005\u7684\u9c9c\u660e\u7279\u5f81\u3002<\/span><\/p>\n

2\u3001\u8ba4\u540c\u611f, \u548c\u67d0\u4e9b\u4e8b\u7269\u5173\u8fde\u5728\u4e00\u8d77\u3002<\/span><\/p>\n

\u9ec4\u6f84\u6f84\u7684\u201c\u5927M\u201d\u5728\u4eba\u4eec\u5fc3\u4e2d\u662f\u201c\u5168\u7403\u8fde\u9501\u897f\u5f0f\u5feb\u9910\u201d\u7684\u4ee3\u540d\u8bcd\uff0c\u6240\u4ee5\u65e0\u8bba\u4f55\u65f6\u4f55\u5730\uff0c\u6d88\u8d39\u8005\u90fd\u53ef\u4ee5\u6e05\u6670\u5730\u8fa8\u8ba4\u51fa\u5b83\u7684\u54c1\u724c\u8fdb\u884c\u8d2d\u4e70\u3002<\/span><\/p>\n

\uff08\u4e09\uff09\u54c1\u724c=\u6d88\u8d39\u8005\u611f\u77e5\u4f01\u4e1a\u6240\u627f\u8bfa\u7684\u67d0\u79cd\u4ef7\u503c<\/span><\/strong><\/span><\/p>\n<\/p>\n

\u4f01\u4e1a\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u901a\u8fc7\u4ea7\u54c1\u3001\u670d\u52a1\u5efa\u7acb\u76f4\u63a5\u7684\u4f53\u9a8c\uff0c\u4f46\u662f\u54c1\u724c\u4f5c\u4e3a\u627f\u8f7d\u4f01\u4e1a\u6587\u5316\u548c\u4f01\u4e1a\u4ef7\u503c\u627f\u8bfa\u7684\u8f7d\u4f53\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u662f\u95f4\u63a5\u7684\uff0c\u5efa\u7acb\u4e8e\u5bf9\u4e8e\u4ea7\u54c1\u3001\u670d\u52a1\u7ecf\u9a8c\u7684\u603b\u548c\u3002<\/span><\/p>\n<\/p>\n

\u53ef\u53e3\u53ef\u4e50\u54c1\u724c\u4ee3\u8868\u7684\u662f\u201c\u6fc0\u53d1\u6b22\u4e50\u65f6\u523b\u201d\u3002\u5b83\u4f20\u9012\u7684\u662f\u4e00\u79cd\u79ef\u6781\u5411\u4e0a\u7684\u7cbe\u795e\uff0c\u8fd9\u79cd\u60c5\u7eea\u548c\u8c03\u6027\u662f\u5b83\u7684\u54c1\u724c\u8ffd\u6c42\uff0c\u6240\u4ee5\u770b\u5230\u534a\u74f6\u53ef\u4e50\u7684\u65f6\u5019\uff0c\u4eba\u4eec\u53ef\u80fd\u4f1a\u60f3\u201c\u771f\u68d2\uff0c\u8fd8\u6709\u534a\u74f6\u53ef\u4e50\u53ef\u4ee5\u559d\uff01\u201d<\/span><\/p>\n

\u5b9c\u5bb6\u7684\u54c1\u724c\u6838\u5fc3\u662f\u201c\u4eab\u53d7\u7f8e\u597d\u751f\u6d3b\u7684\u8f7b\u677e\u65b9\u6848\u201d\uff0c\u5b83\u7684\u8c03\u6027\u662f\u7f8e\u597d\u4e0e\u4fbf\u6377\uff0c\u6240\u4ee5\u6df1\u53d7\u521d\u5165\u793e\u4f1a\u6216\u662f\u5728\u5feb\u901f\u79fb\u52a8\u53ca\u8c03\u914d\u4e2d\u7684\u201c\u6d41\u52a8\u201d\u5e74\u8f7b\u4eba\u7684\u9752\u7750\u3002<\/span><\/p>\n

02<\/p>\n

<\/span><\/strong><\/span>\u54c1\u724c\u5b9a\u4f4d\uff1a\u56e0\u4e3a\u201c\u7279\u7acb\u72ec\u884c\u201d\u6240\u4ee5\u201c\u4e0e\u4f17\u4e0d\u540c\u201d<\/span><\/strong><\/span><\/p>\n

\u201c\u5b9a\u4f4d\u5c31\u662f\u7ed9\u54c1\u724c\u627e\u4e00\u4e2a\u72ec\u7279\u7684\u4f4d\u7f6e,\u4e3b\u8981\u662f\u6307\u54c1\u724c\u7ed9\u76ee\u6807\u6d88\u8d39\u7fa4\u7684\u4e00\u79cd\u611f\u89c9, \u662f\u6d88\u8d39\u8005\u611f\u53d7\u5230\u7684\u4e00\u79cd\u7ed3\u679c\u201d\uff1b<\/span><\/p>\n

\u201c\u5b9a\u4f4d\u662f\u6307\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u786e\u5b9a\u4f01\u4e1a\u6216\u4ea7\u54c1\u4e0e\u4f17\u4e0d\u540c\u7684\u4f4d\u7f6e\uff0c\u7ed9\u6d88\u8d39\u8005\u7559\u4e0b\u4e0d\u53ef\u78e8\u706d\u7684\u72ec\u7279\u5370\u8c61\u201d\uff1b<\/span><\/p>\n

\u201c\u5b9a\u4f4d\u662f\u786e\u5b9a\u516c\u53f8\u6216\u4ea7\u54c1\u5728\u987e\u5ba2\u6216\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u7684\u5f62\u8c61\u548c\u5730\u4f4d,\u8fd9\u4e2a\u5f62\u8c61\u548c\u5730\u4f4d\u5e94\u8be5\u662f\u4e0e\u4f17\u4e0d\u540c\u7684\u201d<\/span><\/p>\n

\u54c1\u724c\u5b9a\u4f4d\u5982\u6b64\u91cd\u8981\uff0c\u90a3\u6211\u4eec\u5e94\u8be5\u600e\u6837\u505a\u5462\uff1f<\/span><\/strong>\u5728\u6b64\u4e3a\u60a8\u63d0\u4f9b\u56db\u4e2a\u5999\u62db\uff1a\u5dee\u5f02\u5316\u7ade\u4e89\u3001\u53d6\u820d\u7684\u827a\u672f\u3001\u5b9a\u4f4d\u5143\u7d20\u7684\u6276\u6301\u5173\u7cfb\u4ee5\u53ca\u4ee5\u6d88\u8d39\u8005\u4e3a\u6838\u5fc3\uff0c\u5c06\u56db\u62db\u7efc\u5408\u8fd0\u7528\u4ece\u800c\u8ba9\u54c1\u724c\u5b9a\u4f4d\u7cbe\u51c6\uff0c\u771f\u6b63\u8d70\u5165\u6d88\u8d39\u8005\u5fc3\u4e2d\u3002<\/span><\/p>\n

1<\/span><\/strong>\u3001\u5dee\u5f02\u5316\u7ade\u4e89<\/span><\/strong><\/span><\/p>\n

\u201c\u54c1\u724c\u5fc5\u987b\u5efa\u7acb\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u5f02\uff0c\u5bf9\u6d88\u8d39\u8005\u624d\u6709\u610f\u4e49\u3002\u201dRicky\u4ee5\u5c3c\u5eb7\u3001\u4f73\u80fd\u53ca\u83b1\u5361\u76f8\u673a\u4e3a\u4f8b\u9610\u8ff0\u201c\u54c1\u724c\u8d8b\u540c\u201d\u53ca\u201c\u54c1\u724c\u533a\u9694\u201d\u3002<\/span><\/p>\n

\u83b1\u5361\u4ece\u8840\u7f18\u3001\u8c03\u6027\u3001\u4ef7\u683c\u660e\u663e\u533a\u522b\u4e8e\u53e6\u5916\u4e24\u6b3e\uff0c\u5177\u6709\u663e\u8457\u7684\u54c1\u724c\u533a\u9694\uff0c\u662f\u201c\u4e13\u4e1a\u5316\u201d\u53ca\u201c\u7ecf\u5178\u201d\u7684\u4ee3\u540d\u8bcd\u3002\u4f46\u7531\u4e8e\u4f73\u80fd\u4e0e\u5c3c\u5eb7\u7684\u54c1\u724c\u8d8b\u540c\uff0c\u4e8c\u8005\u53ef\u66ff\u4ee3\u6027\u975e\u5e38\u5f3a\uff0c\u6240\u4ee5\u6d88\u8d39\u8005\u5728\u4e8c\u8005\u4e4b\u95f4\u5224\u65ad\u65f6\u5f80\u5f80\u201c\u62e9\u4e00\u5373\u53ef\u201d\u3002<\/span><\/p>\n

2<\/span><\/strong>\u3001\u53d6\u820d\u7684\u827a\u672f<\/span><\/strong><\/span><\/p>\n

\u5f53\u4f60\u8bf4\u4f60\u4ec0\u4e48\u90fd\u662f, \u5176\u5b9e\u4f60\u5c31\u53d8\u6210\u4ec0\u4e48\u90fd\u4e0d\u662f\u3002\u5f53\u4f60\u8bf4\u4f60\u662f\u7ed9\u6240\u6709\u4eba\u7528, \u5176\u5b9e\u4f60\u5c31\u7b49\u4e8e\u4e0d\u662f\u7ed9\u4efb\u4f55\u4eba\u3002\u6d88\u8d39\u8005\u8981\u51ed\u5b9a\u4f4d\u5bf9\u53f7\u5165\u5ea7, \u5b9a\u4f4d\u662f\u672c\u8eab\u5c31\u662f\u4e00\u79cd\u53d6\u820d\u3002<\/span><\/p>\n

\u201c\u6211\u662f\u83b1\u5361\uff0c\u4e3a\u4e13\u4e1a\u4eba\u58eb\u670d\u52a1\uff0c\u6240\u4ee5\u53ef\u4ee5\u820d\u5f03\u5927\u4f17\u7fa4\u4f53\u7684\u67d0\u79cd\u9700\u6c42\u3002\u201d<\/span><\/p>\n

\u201c\u6211\u662f\u6444\u5f71\u5e08\uff0c\u5f53\u7136\u9009\u4e13\u4e1a\u53c8\u7ecf\u5178\u7684\u83b1\u5361\u3002\u201d<\/span><\/p>\n

3<\/span><\/strong>\u3001\u5b9a\u4f4d\u91cc\u7684\u5143\u7d20\u5fc5\u987b\u76f8\u5173\u5e76\u76f8\u4e92\u652f\u6301<\/span><\/strong><\/span><\/p>\n<\/p>\n

\u4ee5\u83b1\u5361\u76f8\u673a\u4e3a\u4f8b\uff0c\u5b83\u7684\u4ea7\u54c1\u72ec\u7279\u6027\uff0c\u5dee\u5f02\u6027\u7684\u5229\u76ca\u70b9\u4ee5\u53ca\u5b83\u7684\u5e02\u573a\u4ef7\u4f4d\u548c\u6d88\u8d39\u4eba\u7fa4\u662f\u4e00\u4e2a\u95ed\u73af\uff0c\u56e0\u4e3a\u5b83\u7684\u54c1\u724c\u662f\u9488\u5bf9\u7279\u5b9a\u6d88\u8d39\u7fa4\u4f53\uff0c\u6240\u4ee5\u5b83\u7684\u72ec\u7279\u5c5e\u6027\u624d\u4f1a\u4ea7\u751f\u54c1\u724c\u5b9a\u4f4d\u7684\u5dee\u5f02\u70b9\u3002<\/span><\/p>\n

4<\/span><\/strong>\u3001\u4ee5\u6d88\u8d39\u8005\u6838\u5fc3<\/span><\/strong><\/span><\/p>\n

\u201c\u6d88\u8d39\u8005\u51b3\u5b9a\u54c1\u724c\/\u4ea7\u54c1\u7684\u4f4d\u7f6e\u3002\u5b9a\u4f4d\u5fc5\u987b\u4ee5\u6d88\u8d39\u8005\u4e3a\u6838\u5fc3\uff0c\u521b\u9020\u8ddf\u6d88\u8d39\u8005\u7684\u76f8\u5173\u6027\u3002\u201d<\/span><\/p>\n

\u62cd\u7acb\u5f97\u4e0d\u8ffd\u6c42\u6444\u5f71\u7684\u827a\u672f\u6027\u3001\u4e13\u4e1a\u6027\uff0c\u5b83\u7684\u5b9a\u4f4d\u662f\u201c\u793e\u4ea4\u7684\u6da6\u6ed1\u5242\u201d\u3002\u8ba9\u6d88\u8d39\u8005\u8bb0\u5f55\u751f\u6d3b\u6bcf\u4e00\u4e2a\u77ac\u95f4\u7684\u65f6\u5019\uff0c\u5373\u523b\u4f53\u4f1a\u5230\u88ab\u8bb0\u5f55\u7684\u5feb\u611f\uff0c\u628a\u201c\u6211\u201d\u548c\u5468\u56f4\u4eba\u7684\u5173\u7cfb\u62c9\u8fd1\u3002\u5373\u4f7f\u62cd\u7acb\u5f97\u6700\u521d\u4e3a\u4e13\u4e1a\u6444\u5f71\u4eba\u58eb\u201c\u55e4\u4e4b\u4ee5\u9f3b\u201d\uff0c\u4f46\u662f\u5b83\u6210\u529f\u5730\u670d\u52a1\u4e8e\u90a3\u4e9b\u4e0d\u61c2\u62cd\u6444\u7684\u6d88\u8d39\u8005\uff0c\u6ee1\u8db3\u4e86\u4ed6\u4eec\u7684\u793e\u4ea4\u9700\u6c42\uff0c\u4f7f\u54c1\u724c\u83b7\u5f97\u957f\u8db3\u53d1\u5c55\u3002<\/span><\/p>\n

5<\/span><\/strong>\u3001\u6700\u7ec8\u76ee\u6807\uff1a\u8ba9\u54c1\u724c\u8d70\u8fdb\u4f60\u5fc3\u4e2d<\/span><\/strong><\/span><\/p>\n

\u201c\u54c1\u724c\u5b9a\u4f4d\u662f\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u6216\u662f\u4ea7\u54c1\u5b9a\u4e49\u5b83\u5728\u4e00\u7fa4\u7279\u5b9a\u7684\u6d88\u8d39\u7fa4\u5fc3\u76ee\u4e2d\u4e0e\u7ade\u54c1\u7684\u76f8\u5bf9\u4f4d\u7f6e,\u5e76\u62df\u5b9a\u8ddf\u8fd9\u7fa4\u4eba\u7684\u76f8\u5173\u6027\u3002\u201d<\/span><\/p>\n

\u901a\u8fc7\u53d6\u820d\u7684\u827a\u672f\u786e\u5b9a\u4e0e\u7ade\u54c1\u7684\u5dee\u5f02\uff0c\u901a\u8fc7\u5b9a\u4f4d\u5143\u7d20\u4e2d\u7684\u76f8\u4e92\u652f\u6301\u5f62\u6210\u4ee5\u6d88\u8d39\u8005\u4e3a\u6838\u5fc3\u4e14\u4e0d\u88ab\u4ea7\u54c1\u5c40\u9650\u7684\u5b9a\u4f4d\uff0c\u4ece\u800c\u771f\u6b63\u8ba9\u54c1\u724c\u8d70\u8fdb\u6d88\u8d39\u8005\u7684\u5fc3\u4e2d\u3002<\/span><\/p>\n

03<\/p>\n

\u54c1\u724c\u5b9a\u4f4d\u5de5\u5177\uff1a\u6b32\u5584\u5176\u4e8b\uff0c\u5fc5\u5229\u5176\u5668<\/span><\/strong><\/span><\/p>\n

\u5de5\u6b32\u5584\u5176\u4e8b\u5fc5\u5148\u5229\u5176\u5668\uff0c\u60f3\u8981\u627e\u5230\u54c1\u724c\u5b9a\u4f4d\u53ef\u4ee5\u501f\u52a9\u54c1\u724c\u4e09\u89d2\u5f62\u3001\u54c1\u724c\u5149\u8c31\u3001\u54c1\u724c\u539f\u578b\u7406\u8bba\u8fd9\u4e09\u79cd\u5de5\u5177\u3002<\/span><\/p>\n

(<\/span><\/strong>\u4e00)\u54c1\u724c\u4e09\u89d2\u5f62<\/span><\/strong><\/span><\/p>\n

1<\/span><\/strong>\u3001\u4e00\u822c\u6982\u5ff5<\/span><\/strong><\/span><\/p>\n<\/p>\n

\u53ef\u4ee5\u7528\u4e00\u53e5\u7b80\u5355\u7684\u8bdd\u5c06\u5b83\u7ffb\u8bd1\u8fc7\u6765\u5373\u201c\u6211\u7684\u54c1\u724c\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u6837\u7684\u4eba\u3001\u63d0\u4f9b\u4ec0\u4e48\u6837\u7684\u597d\u5904\u3002\u201d<\/span><\/p>\n

2<\/span><\/strong>\u3001\u53e6\u4e00\u79cd\u7528\u6cd5<\/span><\/strong><\/span><\/p>\n<\/p>\n

\u628a\u6d88\u8d39\u8005\u3001\u7ade\u4e89\u8005\u548c\u4ea7\u54c1\u529b\u653e\u5728\u4e00\u8d77\uff0c\u4f53\u73b0\u51fa\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u5f02\u6027\u3002\u901a\u8fc7\u8003\u5bdf\u7ade\u4e89\u5bf9\u624b\u548c\u6d88\u8d39\u8005\u81f3\u4eca\u662f\u5426\u6709\u5c1a\u672a\u6ee1\u8db3\u7684\u5229\u76ca\uff0c\u5c1d\u8bd5\u80fd\u5426\u505a\u5230\u201c\u4eba\u65e0\u6211\u6709\u201c\uff1f\u8003\u5bdf\u7ade\u4e89\u5bf9\u624b\u7ed9\u6d88\u8d39\u8005\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u662f\u5426\u4e3a\u6d88\u8d39\u8005\u6ee1\u610f\uff0c\u5c1d\u8bd5\u80fd\u5426\u505a\u5230\u201c\u4eba\u6709\u6211\u4f18\u201d\uff1f\u201c\u4eba\u4f18\u6211\u5f02\u201d\uff1f\u6700\u7ec8\u4fbf\u4f1a\u4f53\u73b0\u51fa\u4ea7\u54c1\u529b\u76f8\u5bf9\u5f3a\u7684\u5229\u76ca\u70b9\u5728\u4f55\u5904\uff0c\u4ea6\u5373\u72ec\u7279\u7684\u5207\u5165\u70b9\u3002<\/span><\/p>\n

\uff08\u4e8c\uff09\u54c1\u724c\u5149\u8c31<\/span><\/strong><\/span><\/p>\n<\/p>\n

1<\/span><\/strong>\u3001\u501f\u5149\u8c31\u627e\u5b9a\u4f4d<\/span><\/strong><\/span><\/p>\n

\u201c\u6211\u5728\u4ec0\u4e48\u4f4d\u7f6e\uff0c\u6211\u5728\u505a\u4ec0\u4e48\uff0c\u6211\u5982\u4f55\u505a\u5230\uff0c\u6211\u4eec\u662f\u8c01\uff0c\u4ee5\u53ca\u6211\u4eec\u4e3a\u4ec0\u4e48\u505a\u201d\u8fd9\u4e94\u4e2a\u7ef4\u5ea6\u4ece\u5177\u8c61\u5230\u62bd\u8c61\uff0c\u57fa\u672c\u6db5\u76d6\u4e86\u8d44\u6e90\u3001\u4ea7\u54c1\u3001\u80fd\u529b\u3001\u89c2\u70b9\u3001\u4e3b\u5f20\u3001\u4ef7\u503c\u89c2\u3002\u6240\u6709\u7684\u54c1\u724c\u57fa\u672c\u4e0a\u90fd\u53ef\u4ee5\u4ece\u8fd9\u4e94\u4e2a\u7ef4\u5ea6\u627e\u5230\u81ea\u5df1\u7684\u5b9a\u4f4d\u3002<\/span><\/p>\n

\u54c1\u724c\u5149\u8c31\u5728\u5b9a\u4f4d\u54c1\u724c\u65f6\uff0c\u4f5c\u7528\u5341\u5206\u663e\u8457\uff0c\u53ef\u4ee5\u8ba9\u4f01\u4e1a\u660e\u786e\u81ea\u8eab\u6240\u5904\u4f4d\u7f6e\uff0c\u4ee5\u53ca\u5e94\u8be5\u7528\u600e\u6837\u7684\u8c03\u6027\u53bb\u8bb2\u8bdd\u3002\u4f46\u662f\u54c1\u724c\u5728\u5149\u8c31\u4e2d\u7684\u4f4d\u7f6e\u5e76\u4e0d\u662f\u4e00\u6210\u4e0d\u53d8\u7684\uff0c\u5728\u4e0d\u540c\u7684\u53d1\u5c55\u9636\u6bb5\uff0c\u4f01\u4e1a\u4e0e\u54c1\u724c\u4f53\u73b0\u65b9\u5f0f\u3001\u8ffd\u6c42\u4e0d\u540c\uff0c\u6709\u7684\u54c1\u724c\u5728\u5149\u8c31\u4e2d\u7684\u4f4d\u7f6e\u53ef\u80fd\u4f1a\u5448\u73b0\u4ece\u6700\u5de6\u5411\u6700\u53f3\u8fc1\u79fb\u7684\u8d8b\u52bf\u3002<\/span><\/p>\n

\u901a\u8fc7\u5bf9\u81ea\u5df1\u7279\u5b9a\u7684\u4eba\u7fa4\u3001\u7ade\u4e89\u73af\u5883\u3001\u5e02\u573a\u73af\u5883\u7684\u8003\u5bdf\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u54c1\u724c\u5149\u8c31\u5b9a\u4f4d\u5373\u53ef\uff0c\u65e0\u9700\u505a\u5230\u9762\u9762\u4ff1\u5230\uff0c\u53d6\u820d\u662f\u95e8\u5b66\u95ee\u3002<\/span><\/p>\n

2<\/span><\/strong>\u3001\u5149\u8c31\u7ef4\u5ea6\u5206\u6790<\/span><\/strong><\/span><\/p>\n

\u201c\u6211\u4eec\u5728\u54ea\u91cc\u201d<\/span><\/strong>\uff0c\u7c7b\u4f3c\u4e8e\u65e9\u671f\u5904\u4e8e\u5784\u65ad\u5730\u4f4d\u4e2d\u77f3\u6cb9\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u5b83\u7684\u54c1\u724c\u4e0d\u9700\u8981\u53bb\u5927\u89c4\u6a21\u5b9a\u4f4d\u548c\u4f20\u64ad\uff0c\u77e5\u9053\u201c\u6211\u5728\u201d\u3001\u201c\u6709\u6211\u201d\u5373\u53ef\u3002<\/span><\/span><\/p>\n

\u201c\u6211\u4eec\u505a\u4ec0\u4e48\u201d<\/span><\/strong>\uff0c\u5728\u505a\u4ea7\u54c1\u670d\u52a1\u7684\u65f6\u5019\uff0c\u80fd\u591f\u770b\u5230\u5927\u90e8\u5206\u5546\u54c1\u7684\u54c1\u724c\uff0c\u6bd4\u5982\u8bf4\u6d17\u8863\u673a\u3001\u5bb6\u7535\u3001\u5bb6\u5177\u3002\u5728\u8fd9\u4e2a\u7ef4\u5ea6\u80fd\u591f\u89c2\u6d4b\u7684\u5f80\u5f80\u662f\u4ea7\u54c1\u672c\u8eab\uff0c\u4f8b\u5982\u529f\u80fd\u3001\u80fd\u529b\u5982\u4f55\u4ee5\u53ca\u65b0\u6280\u672f\u7684\u5e94\u7528\u3002<\/span><\/span><\/p>\n

\u201c\u6211\u4eec\u5982\u4f55\u505a\u5230\u201d<\/span><\/strong>\u5f80\u5f80\u662f\u670d\u52a1\u516c\u53f8\u548c\u9ad8\u79d1\u6280\u516c\u53f8\u5728\u7528\u3002\u5728\u8fd9\u4e00\u7ef4\u5ea6\u4e0d\u4ec5\u9650\u4e8e\u4e0e\u6d88\u8d39\u8005\u7684\u5bf9\u8bdd\uff0c\u8fd8\u4f1a\u6d89\u53ca\u4e0e\u4ea7\u4e1a\u7684\u5bf9\u8bdd\u3002\u4f8b\u5982\u54c1\u724c\u7684\u67d0\u4e2a\u65b9\u5f0f\u53ef\u80fd\u4f1a\u6539\u53d8\u4ea7\u4e1a\u683c\u5c40\uff0c\u53ef\u80fd\u4f1a\u5f15\u9886\u65b0\u793e\u4f1a\u5f62\u6001\u7684\u53d8\u5316\u3002<\/span><\/span><\/p>\n

\u201c\u6211\u4eec\u662f\u8c01\u201d<\/span><\/strong>\uff0c\u5c5e\u4e8e\u8863\u98df\u4f4f\u884c\u65b9\u9762\u7684\u5927\u4f17\u4ea7\u54c1\u3002\u5b83\u6709\u975e\u5e38\u6e05\u6670\u7684\u4e3b\u5f20\u4e0e\u6001\u5ea6\u3002<\/span><\/span><\/p>\n

\u201c\u6211\u4eec\u4e3a\u4ec0\u4e48\u505a\u201d<\/span><\/strong>\uff0c\u5373\u54c1\u724c\u60c5\u6000\u3002<\/span><\/span><\/p>\n

\uff08\u4e09\uff09\u54c1\u724c\u539f\u578b\u7406\u8bba<\/span><\/strong><\/span><\/p>\n

\u8fd9\u4e2a\u5de5\u5177\u6bd4\u8f83\u5c11\u7528\uff0c\u5b83\u4e3b\u8981\u9488\u5bf9\u672c\u8eab\u54c1\u724c\u6210\u719f\u5ea6\u5f88\u9ad8\u7684\u4f01\u4e1a\u3002\u53ea\u6709\u5728\u5546\u54c1\u79ef\u6dc0\u5df2\u7ecf\u505a\u5230\u4e00\u5b9a\u533a\u9694\u5ea6\u7684\u65f6\u5019\u624d\u4f1a\u975e\u5e38\u7cbe\u51c6\u4e14\u81ea\u4fe1\u7684\u628a\u81ea\u5df1\u653e\u5728\u67d0\u4e00\u9886\u57df\u53bb\uff0c\u4e00\u65e6\u5b9a\u9519\u4e86\u53d1\u5c55\u7684\u65b9\u5411\u6027\u4f1a\u7ed9\u81ea\u8eab\u5e26\u6765\u5371\u9669\u3002\u5728\u6b64\u4e0d\u505a\u8d58\u8ff0\u3002<\/span><\/p>\n

04<\/p>\n

\u54c1\u724c\u7ec4\u5408\u53d1\u5c55\u7b56\u7565\uff1a\u7740\u773c\u66f4\u9ad8\u7aef\u7684\u81ea\u5df1<\/span><\/strong><\/span><\/p>\n

\u201c\u54c1\u724c\u7ec4\u5408\u53d1\u5c55\u7b56\u7565\u201d\u4e3b\u8981\u9488\u5bf9\u54c1\u724c\u591a\u3001\u4e1a\u6001\u4e30\u5bcc\u7684\u5927\u96c6\u56e2\uff0c\u7528\u4e8e\u8003\u5bdf\u5728\u590d\u6742\u4e1a\u6001\u4e0b\u54c1\u724c\u4e0e\u7ec4\u7ec7\u67b6\u6784\u662f\u5426\u5339\u914d\u7684\u95ee\u9898\u3002\u53ef\u5c06\u6b64\u90e8\u5206\u7b80\u79f0\u4e3a\u201c\u4e09\u3001\u4e8c\u3001\u4e00\u201d\u5373\u4e09\u6a21\u5f0f\u3001\u4e24\u95ee\u9898\u3001\u4e00\u7edf\u6027\u3002<\/span><\/p>\n

\uff08\u4e00\uff09\u54c1\u724c\u67b6\u6784\u7684\u4e09\u79cd\u57fa\u672c\u6a21\u5f0f<\/span><\/strong><\/span><\/span><\/p>\n<\/p>\n

1<\/span><\/strong>\u3001\u5355\u54c1\u724c\u6a21\u5f0f<\/span><\/strong><\/span>\uff1aGE\u7684\u5de5\u4e1a\u5236\u9020\u80fd\u529b\u3001\u8bbe\u8ba1\u80fd\u529b\u5f88\u5f3a\uff0c\u7531\u4e8e\u8c03\u6027\u4e00\u81f4\uff0c\u5176\u6240\u6709\u5206\u54c1\u724c\u90fd\u5728GE\u54c1\u724c\u4e4b\u4e0b\u3002<\/span><\/p>\n

2<\/span><\/strong>\u3001\u80cc\u4e66\u54c1\u724c\u6a21\u5f0f<\/span><\/strong><\/span>\uff1a\u4e07\u8c6a\u5176\u4e0b\u8bbe\u6709\u9ad8\u3001\u4e2d\u3001\u4f4e\u7aef\u8fde\u9501\u9152\u5e97\u3002\u4ee5\u201c\u4e13\u4e1a\u3001\u8212\u9002\u548c\u904d\u5e03\u5168\u7403\u201d\u4e3a\u672c\u54c1\u724c\u80cc\u4e66\u3002<\/span><\/p>\n

3<\/span><\/strong>\u3001\u591a\u54c1\u724c\u6a21\u5f0f<\/span><\/strong><\/span>\uff1a\u5373\u67d0\u4e9b\u54c1\u724c\u76f8\u4e92\u4e4b\u95f4\u6ca1\u6709\u8fc7\u591a\u7684\u6c9f\u901a\u4e0e\u8054\u7edc\uff0c\u6d88\u8d39\u8005\u4e5f\u8bb8\u5e76\u4e0d\u77e5\u9053\u5b83\u4eec\u5c5e\u4e8e\u540c\u4e00\u4e2a\u96c6\u56e2\u3002<\/span><\/p>\n

\uff08\u4e8c\uff09\u4e24\u4e2a\u6838\u5fc3\u95ee\u9898<\/span><\/strong><\/span><\/p>\n

1<\/span><\/strong>\u3001\u4e0a\u4e0b\u7ea7\u7684\u7d27\u5bc6\u7a0b\u5ea6\u95ee\u9898<\/span><\/strong><\/span><\/p>\n

2<\/span><\/strong>\u3001\u54c1\u724c\u4e4b\u95f4\u5dee\u5f02\u6027\u7684\u95ee\u9898<\/span><\/strong><\/span><\/p>\n

\u8fd9\u662f\u5f53\u54c1\u724c\u6210\u4e3a\u533a\u57df\u9886\u8896\u751a\u81f3\u5168\u7403\u9738\u4e3b\u7684\u65f6\u5019\u9700\u8981\u8003\u8651\u7684\u95ee\u9898\uff0c\u4e0d\u505a\u8d58\u8ff0\u3002<\/span><\/p>\n

\uff08\u4e09\uff09\u6d88\u8d39\u8005\u8ba4\u77e5\u54c1\u724c\u67b6\u6784\u7684\u5173\u952e\u73af\u5883<\/span><\/strong><\/span><\/p>\n

\u5305\u62ec\u54c1\u724clogo\u662f\u4e0d\u662f\u5904\u4e8e\u540c\u4e00\u573a\u666f\uff0c\u672c\u8eab\u662f\u4e0d\u662f\u4e00\u4e2a\u8272\u7cfb\uff0c\u4ee5\u53ca\u98ce\u683c\u662f\u5426\u7edf\u4e00\u3002\u751f\u6d3b\u4e2d\u201c\u4e2d\u7cae\u201d\u5bf9\u6d88\u8d39\u8005\u8ba4\u77e5\u54c1\u724c\u7684\u67b6\u6784\u975e\u5e38\u4f18\u79c0\u3002<\/span><\/p>\n

\uff08\u56db\uff09\u4f01\u4e1a\u54c1\u724c\uff1a\u4e0d\u53ea\u9762\u5bf9\u6d88\u8d39\u8005<\/span><\/strong><\/span><\/p>\n

\u4f01\u4e1a\u54c1\u724c\u9700\u8981\u5168\u65b9\u4f4d\u8003\u8651\u54c1\u724c\u6240\u9700\u9762\u5bf9\u7684\u5404\u79cd\u793e\u4f1a\u5173\u7cfb\u3002<\/span><\/p>\n<\/p>\n

\uff08\u4e94\uff09\u4ea7\u54c1\u80cc\u540e\u66f4\u4e3a\u6839\u672c\u7684\u95ee\u9898<\/span><\/strong><\/span><\/p>\n

1\u3001\u4f01\u4e1a\u4f7f\u547d: \u4f01\u4e1a\u4e3a\u4f55\u5b58\u5728\u7684\u7406\u7531\u6216\u610f\u4e49<\/span><\/p>\n

2\u3001\u5171\u540c\u613f\u666f: \u4f01\u4e1a\u7684\u5171\u540c\u76ee\u6807\u548c\u7ec8\u6781\u8ffd\u6c42<\/span><\/p>\n

3\u3001\u4ef7 \u503c \u89c2: \u4f01\u4e1a\u7684\u96c6\u4f53\u4fe1\u5ff5\u6216\u884c\u4e3a\u51c6\u5219<\/span><\/p>\n

4\u3001\u793e\u4f1a\u610f\u4e49: \u4f01\u4e1a\u5b58\u5728\u5bf9\u793e\u4f1a\u7684\u4ef7\u503c\u8d21\u732e<\/span><\/p>\n

\u5546\u4e1a\u6210\u529f\u51b3\u5b9a\u4f01\u4e1a\u672c\u8eab\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u53ca\u4f01\u4e1a\u81ea\u8eab\u80fd\u529b\uff0c\u5f53\u5b9e\u529b\u548c\u80fd\u529b\u53ef\u4ee5\u5f71\u54cd\u67d0\u4e00\u5e02\u573a\u7684\u65f6\u5019\uff0c\u5fc5\u987b\u8981\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u8003\u8651\u4f01\u4e1a\u54c1\u724c\u6784\u67b6\u7684\u65b9\u5411\u3002<\/span><\/p>\n

05<\/p>\n

\u54c1\u724c\u65b0\u6311\u6218\uff1a\u6a21\u7cca\u3001\u590d\u6742\u3001\u788e\u7247\u4e2d\u6c42\u771f\u5b9e<\/span><\/strong><\/span><\/p>\n

\uff08\u4e00\uff09\u7ade\u4e89\u8de8\u754c\u4e0e\u8fb9\u754c\u6a21\u7cca<\/span><\/strong>\uff1a\u8bb8\u591a\u54c1\u724c\u76f8\u4e92\u4e4b\u95f4\u90fd\u6709\u7ade\u5408\u5173\u7cfb\uff0c\u5a92\u4f53\u3001\u5236\u9020\u5546\u3001\u54c1\u724c\u3001\u91d1\u878d\uff0c\u54c1\u724c\u4e4b\u95f4\u7684\u5173\u7cfb\u4e0e\u89d2\u8272\u9519\u7efc\u590d\u6742\u3002\u4f8b\u5982\u6469\u62dc\u4e0eofo\u7684\u7ade\u4e89\uff0c\u6700\u540e\u5bfc\u81f4\u7684\u662f\u6469\u7684\u884c\u4e1a\u6fd2\u4e34\u706d\u7edd\u3002<\/span><\/span><\/p>\n

\uff08\u4e8c\uff09\u5a92\u4f53\u884c\u4e3a\u788e\u7247\u5316<\/span><\/strong>\uff1a\u5982\u4eca\u4e0d\u518d\u4ec5\u4ec5\u662f\u9ec4\u91d1\u65f6\u6bb5\u53ca\u8def\u724c\u3001\u5360\u636e\u6838\u5fc3\u8d44\u6e90\u7684\u65f6\u4ee3\uff0c\u5e76\u4e14\u6838\u5fc3\u8d44\u6e90\u4e5f\u4e0d\u518d\u7b49\u540c\u4e8e\u6838\u5fc3\u5f71\u54cd\u529b\u3002\u5728\u5185\u5bb9\u4e3a\u738b\u7684\u793e\u4ea4\u4e0e\u7f51\u7edc\u4f20\u64ad\u65f6\u4ee3\uff0c\u54c1\u724c\u8981\u6ce8\u91cd\u8bb2\u8ff0\u672c\u8eab\u4e2a\u6027\u4e0e\u8c03\u6027\u7684\u6545\u4e8b\u3002<\/span><\/span><\/p>\n

\uff08\u4e09\uff09\u4eba\u4eec\u6bd4\u4ee5\u5f80\u66f4\u5728\u610f\u771f\u5b9e\u6027<\/span><\/strong>\uff1a\u641c\u7d22\u4f20\u64ad\u5b58\u5728\u5f88\u5927\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u56e0\u800c\u6d88\u8d39\u8005\u66f4\u5728\u610f\u54c1\u724c\u7684\u771f\u5b9e\u6027\uff0c\u5982\u679c\u4e0d\u771f\u5b9e\u5c31\u4f1a\u5e26\u6765\u8bf8\u591a\u8d1f\u9762\u5f71\u54cd\u3002<\/span><\/span><\/p>\n

\uff08\u56db\uff09\u54c1\u724c\u6240\u5904\u73af\u5883\u6108\u53d1\u590d\u6742<\/span><\/strong><\/span><\/p>\n<\/p>\n

\u4f01\u4e1a\u4e0e\u6d88\u8d39\u8005\u901a\u8fc7\u4ea7\u54c1\u548c\u670d\u52a1\u8fdb\u884c\u6c9f\u901a\uff0c\u4f01\u4e1a\u7684\u4ef7\u503c\u627f\u8bfa\u901a\u8fc7\u54c1\u724c\u5e26\u7ed9\u6d88\u8d39\u8005\u3002\u4ee5\u5f80\u53ea\u9700\u8981\u901a\u8fc7\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u54c1\u724c\u8054\u7cfb\uff0c\u4f46\u662f\u73b0\u5728\u7531\u4e8e\u4f01\u4e1a\u4ee5\u51e0\u4f55\u57fa\u6570\u7684\u589e\u957f\uff0c\u56e0\u800c\u54c1\u724c\u6216\u65e9\u6216\u665a\u90fd\u9700\u8981\u8003\u8651\u56fe\u4e2d\u6240\u6709\u7684\u56e0\u7d20\u3002<\/span><\/p>\n

06<\/p>\n

\u54c1\u724c\u5927\u7406\u60f3\uff1a\u4ece\u5de7idea\u5230\u5927ideal<\/span><\/strong><\/span><\/p>\n

John Kay \u603b\u7ed3\u5f88\u591a\u5229\u6da6\u4e30\u539a\u7684\u4f01\u4e1a, \u4ed6\u4eec\u7684\u76ee\u6807\u90fd\u4e0d\u662f\u5f88\u76f4\u63a5\u5730\u4ee5\u8d62\u5229\u4e3a\u4e3b\u5bfc\uff0c\u4ed6\u4eec\u770b\u8d77\u6765\u90fd\u6709\u4e00\u4e2a\u66f4\u5d07\u9ad8\u7684\u76ee\u6807\u2026\u2026\u4e00\u4e2a\u7406\u60f3\u3002<\/span><\/p>\n

\u5f88\u591a\u4e13\u5bb6\u4e5f\u610f\u8bc6\u5230\u8fd9\u79cd\u7406\u60f3\u548c\u7406\u5ff5\u5728\u4f01\u4e1a\u4e2d\u7684\u4ef7\u503c\uff0c\u5e76\u4e0d\u65ad\u5730\u4e3a\u54c1\u724c\u5bfb\u627e\u66f4\u9ad8\u7684\u793e\u4f1a\u4ef7\u503c\u4e0e\u610f\u4e49\u3002<\/span><\/p>\n

\uff08\u4e00\uff09\u4ece\u5de7idea\u5230\u5927ideal<\/span><\/strong><\/span><\/p>\n<\/p>\n

\u54c1\u724c\u4ece\u4eba\u5fc3\u5360\u6709\u7387\u5230\u4eba\u6587\u5360\u6709\u7387\uff0c\u5176\u5f71\u54cd\u7684\u4fbf\u4e0d\u4ec5\u4ec5\u662f\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u548c\u51b3\u7b56\uff0c\u800c\u662f\u5bf9\u6574\u4e2a\u4ef7\u503c\u89c2\u6c9f\u901a\u7684\u7406\u89e3\u4ee5\u53ca\u5bf9\u4f01\u4e1a\u884c\u4e3a\u7684\u70ed\u7231\u3002<\/span><\/p>\n

\uff08\u4e8c\uff09\u54c1\u724c\u5927\u7406\u60f3\u6982\u5ff5\u5316<\/span><\/strong><\/span><\/p>\n

\u4e00\u8a00\u4ee5\u853d\u4e4b\u201c\u5982\u679c\u76f8\u4fe1\u600e\u6837\uff0c\u6211\u53d8\u6210\u8fd9\u6837\uff0c\u6216\u8005\u6211\u505a\u5230\u8fd9\u6837\uff0c\u90a3\u4e16\u754c\u3001\u4e9a\u6d32\u6216\u8005\u4e2d\u56fd\u5c31\u53d8\u5f97\u66f4\u7f8e\u597d\u3002\u201d<\/span><\/p>\n<\/p>\n

\u6587\u5316\u5f20\u529b<\/span><\/strong><\/span>\uff1a\u5728\u4f01\u4e1a\u6210\u7acb\u4e4b\u521d\u5e94\u601d\u8003\uff0c\u8fd9\u4e2a\u4e16\u754c\u6709\u4ec0\u4e48\u662f\u6211\u4eec\u80fd\u591f\u89e3\u51b3\u7684\u95ee\u9898\uff1f\u4e5f\u8bb8\u662f\u79d1\u6280\uff0c\u4e5f\u8bb8\u662f\u6c11\u751f\uff0c\u4e5f\u6709\u53ef\u80fd\u662f\u60c5\u611f\u7b49\u5404\u79cd\u5404\u6837\u7684\u95ee\u9898\uff0c\u8fd9\u4e9b\u90fd\u662f\u4f01\u4e1a\u3001\u5546\u4e1a\u548c\u4ea7\u54c1\u7684\u7acb\u751f\u4e4b\u672c\u3002<\/span><\/p>\n

\u54c1\u724c\u6700\u4f73\u81ea\u6211<\/span><\/strong><\/span>\uff1a\u601d\u8003\u6211\u6709\u4ec0\u4e48\uff1f\u6700\u597d\u7684\u81ea\u5df1\u662f\u4ec0\u4e48\uff1f<\/span><\/p>\n

\u54c1\u724c\u5927\u7406\u60f3<\/span><\/strong><\/span>\uff1a\u6587\u5316\u5f20\u529b\u4e0e\u54c1\u724c\u6700\u4f73\u81ea\u6211\u7684\u4ea4\u96c6\u4fbf\u662f\u201c\u54c1\u724c\u5927\u7406\u60f3\u201d\uff0c\u5b9e\u73b0\u54c1\u724c\u7cbe\u51c6\u5b9a\u4f4d\u7684\u540c\u65f6\uff0c\u7528\u6700\u4f73\u81ea\u6211\u53bb\u89e3\u51b3\u793e\u4f1a\u3001\u56fd\u5bb6\u4e43\u81f3\u4e16\u754c\u95ee\u9898\u3002<\/span><\/p>\n<\/p>\n

\u4ee5\u675c\u90a6\u4e3a\u4f8b\uff0c\u5b83\u7684\u6587\u5316\u5f20\u529b\u4e0e\u54c1\u724c\u6700\u4f73\u81ea\u6211\u5982\u56fe\u6240\u793a\u3002\u5176\u54c1\u724c\u5927\u7406\u60f3\u662f\u201c\u5168\u7403\u6700\u9876\u5c16\u7684\u4e13\u5bb6\u548c\u4eba\u624d\u80fd\u591f\u643a\u624b\u5408\u4f5c\uff0c\u5171\u540c\u89e3\u51b3\u4e16\u754c\u4e0a\u6700\u5927\u96be\u9898\uff0c\u4e16\u754c\u5c06\u4f1a\u66f4\u7f8e\u597d\u3002\u201d<\/span><\/p>\n

\uff08\u4e09\uff09\u540e\u771f\u76f8\u65f6\u4ee3\u7684\u8ff7\u601d\uff1a<\/span><\/strong><\/span><\/p>\n

\u201c\u54c1\u724c\u5927\u7406\u60f3\u6307\u5f15\u54c1\u724c\u5728\u8fd9\u4e2a\u77ac\u5915\u4e07\u53d8\u7684\u4e16\u754c\u4e2d\u5448\u73b0\u6700\u771f\u5b9e\u7684\u4e00\u9762\u3002\u201d<\/span><\/p>\n

1<\/span><\/strong>\u3001\u8ba4\u77e5\u5373\u4e8b\u5b9e<\/span><\/strong><\/span>\uff1a\u201c\u8fc7\u53bb\u6211\u4eec\u76f8\u4fe1\u8ba4\u77e5\u6e90\u4e8e\u4e8b\u5b9e\uff0c\u73b0\u5728\u8ba4\u77e5\u672c\u8eab\u5c31\u662f\u4e8b\u5b9e\u3002\u201d \u5982\u4eca\u6211\u4eec\u5bf9\u4e8e\u4e8b\u5b9e\u7684\u8ba4\u77e5\u5e76\u4e0d\u662f\u4ee5\u5207\u5b9e\u4e86\u89e3\u4e3a\u57fa\u7840\uff0c\u800c\u662f\u5efa\u7acb\u5728\u4e86\u89e3\u7684\u8fc7\u7a0b\u3001\u65b9\u5f0f\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u4fbf\u662f\u9884\u8bbe\u7684\u771f\u76f8\u3002<\/span><\/p>\n

\u5728\u540e\u771f\u76f8\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u4e0d\u5728\u4e4e\u4f01\u4e1a\u7684\u5546\u4e1a\u76ee\u6807\u3001\u5f3a\u5927\u5b9e\u529b\uff0c\u4ed6\u4eec\u66f4\u671f\u5f85\u770b\u5230\u7684\u662f\u201c\u4e00\u4e2a\u4f1f\u5927\u54c1\u724c\u4e3a\u6bcf\u4e2a\u4eba\u3001\u6bcf\u4e2a\u5bb6\u5ead\uff0c\u751a\u81f3\u662f\u6bcf\u4e2a\u6c11\u65cf\u3001\u56fd\u5bb6\u5e26\u6765\u7684\u53d8\u5316\u201d\u3002<\/span><\/p>\n

2<\/span><\/strong>\u3001\u54c1\u724c\u613f\u666f\u4e0e\u54c1\u724c\u5b97\u65e8<\/span><\/strong><\/span>\uff1a\u63d0\u53ca\u54c1\u724c\u5fc5\u4f1a\u6709\u201c\u54c1\u724c\u613f\u666f\u201d\u5373CulturalTention\u53ca\u201c\u54c1\u724c\u5b97\u65e8\u201d\u5373Best Self\u3002\u613f\u666f\u662f\u54c1\u724c\u7684\u76ee\u7684\u53ca\u5185\u6838\uff0c\u4e3a\u4ea7\u54c1\u5e26\u6765\u4e00\u7cfb\u5217\u7ade\u4e89\u529b\uff0c\u5b97\u65e8\u662f\u4f20\u64ad\u7684\u7acb\u8db3\u70b9\uff0c\u53ea\u6709\u4e8c\u8005\u505a\u5230\u6709\u6548\u7ed3\u5408\u624d\u80fd\u5b9e\u73b0\u771f\u6b63\u7684\u201c\u54c1\u724c\u5927\u7406\u60f3\u201d\u3002<\/span><\/p>\n

3<\/span><\/strong>\u3001\u4f01\u4e1a\u5e94\u6ce8\u91cd\u7740\u773c\u201c\u80cc\u540e\u610f\u4e49\u201d\uff0c\u8bb2\u597d\u201c\u4eba\u6587\u6545\u4e8b\u201d<\/span><\/strong><\/span>\u3002<\/span>\u5bf9\u4e8e\u4f01\u4e1a\u54c1\u724c\u6765\u8bf4\uff0c\u6d88\u8d39\u8005\u5bf9\u4f01\u4e1a\u7684\u5546\u4e1a\u76ee\u6807\u548c\u5f3a\u5927\u5b9e\u529b\u90fd\u63d0\u4e0d\u8d77\u5174\u8da3\u3002\u6bd4\u5982\u8bf4\u6211\u662f\u8de8\u56fd\u7684\uff0c\u6211\u5df2\u7ecf\u8fbe\u5230\u4e86\u5343\u4ebf\u8d44\u4ea7\uff0c\u6211\u670d\u52a1\u4e86\u4e0a\u5343\u4e07\u7684\u6d88\u8d39\u8005\u7528\u6237\uff0c\u4f46\u662f\u8fd9\u662f\u4f60\u8be5\u505a\u7684\u3002\u4f60\u4f5c\u4e3a\u4e00\u4e2a\u5546\u5bb6\u4f60\u5728\u91cc\u9762\u8d5a\u94b1\uff0c\u8fd9\u662f\u4f60\u5929\u7136\u5206\u5185\u8981\u505a\u7684\u4e8b\u60c5\uff0c\u6ca1\u6709\u4eba\u4f1a\u559c\u6b22\u53ea\u4f1a\u8d5a\u94b1\u7684\u5546\u5bb6\u3002\u6d88\u8d39\u8005\u4e0d\u559c\u6b22\u8fd9\u79cd\u4ec5\u4ec5\u662f\u5f3a\u5927\u7684\u8d85\u4eba\uff0c\u800c\u559c\u6b22\u4e00\u4e2a\u4f1f\u5927\u54c1\u724c\u4e3a\u6bcf\u4e2a\u4eba\u3001\u6bcf\u4e2a\u5bb6\u5ead\uff0c\u751a\u81f3\u662f\u6bcf\u4e2a\u6c11\u65cf\u3001\u56fd\u5bb6\u5e26\u6765\u7684\u53d8\u5316\u3002<\/span><\/span><\/p>\n

\u73b0\u5728\u5f88\u591a\u5927\u7684\u54c1\u724c\u5f80\u4e0b\u6c89\uff0c\u8981\u505a\u5230\u8ddf\u4eba\u5bf9\u8bdd\u3002\u5728\u8bb2\u54c1\u724c\u7684\u65f6\u5019\uff0c\u8981\u60f3\u5230\u4e24\u4e2a\u4e1c\u897f\uff0c\u4e00\u4e2a\u54c1\u724c\u613f\u666f\uff0c\u4e00\u4e2a\u54c1\u724c\u5b97\u65e8\u3002\u8fc7\u53bb\u8bf4\u54c1\u724c\u613f\u666f\uff0c\u4f46\u662f\u8bb2\u54c1\u724c\u4e4b\u4e0a\u662f\u54c1\u724c\u5b97\u65e8\uff0c\u613f\u666f\u662f\u8bf4\u81ea\u6211\u4ef7\u503c\u7684\u65f6\u5019\uff0c\u5b97\u65e8\u5c31\u662f\u54c1\u724c\u7684\u521b\u610f\u3002\u82f9\u679c\u3001\u8010\u514b\u3001\u53ef\u53e3\u53ef\u4e50\u5728\u613f\u666f\u4e2d\u5e26\u51fa\u4e86\u6838\u5fc3\u4ea7\u54c1\uff1a\u4e00\u4e2a\u662f\u7528\u5148\u8fdb\u7684\u4ea7\u54c1\uff0c\u4e00\u4e2a\u662f\u4e3a\u8fd0\u52a8\u5458\u63d0\u4f9b\u670d\u52a1\u548c\u7ecf\u9a8c\uff0c\u4e00\u4e2a\u662f\u5e26\u6765\u9ad8\u54c1\u8d28\u7684\u996e\u6599\u3002\u4f46\u662f\u53ea\u4f20\u64ad\u8fd9\u4e2a\uff0c\u6d88\u8d39\u8005\u6ca1\u6709\u611f\u89c9\uff1b\u5b83\u4eec\u7684\u5b97\u65e8\u662f\u8ba9\u521b\u610f\u7ed9\u6bcf\u4e2a\u4eba\u5e26\u6765\u4ec0\u4e48\uff0c\u5e26\u6765\u4e0e\u4f17\u4e0d\u540c\u7684\u6b22\u4e50\u65f6\u523b\uff0c\u6d88\u8d39\u8005\u5c31\u80fd\u63a5\u53d7\u3002\u5982\u679c\u53ea\u6709\u5b97\u65e8\u6ca1\u6709\u613f\u666f\u4e5f\u662f\u4e0d\u6210\u7acb\u7684\uff0c\u56e0\u4e3a\u54c1\u724c\u613f\u666f\u5e26\u6765\u4e86\u7ade\u4e89\u529b\u3002\u4f20\u64ad\u662f\u5728\u5b97\u65e8\u4e0a\u8bf4\u8bdd\uff0c\u800c\u613f\u666f\u5219\u662f\u8981\u94ed\u8bb0\u7684\u76ee\u7684\u548c\u5185\u6838<\/span><\/strong>\u3002<\/span><\/p>\n

\u54c1\u724c\u5927\u7406\u60f3\u6307\u5f15\u54c1\u724c\u5728\u77ac\u606f\u4e07\u53d8\u7684\u65f6\u4ee3\uff0c\u5448\u73b0\u51fa\u4f01\u4e1a\u6700\u771f\u5b9e\u7684\u4e00\u9762\uff0c\u5e0c\u671b\u5728\u5ea7\u6bcf\u4f4d\u670b\u53cb\u627e\u5230\u81ea\u5df1\u7684\u54c1\u724c\u3002\u8c22\u8c22\u5927\u5bb6\uff01<\/span><\/p>\n

\u770b\u8fc7Rick\u7cbe\u5f69\u7684\u8bfe\u7a0b\u5185\u5bb9\uff0c\u521b\u6295\u541b\u53d7\u76ca\u532a\u6d45\uff0c\u5e76\u6574\u7406\u4e86\u4e00\u4efd\u603b\u7ed3\u7b14\u8bb0\u5206\u4eab\u7ed9\u5927\u5bb6\uff01<\/span><\/p>\n<\/p>\n

\u8865\u5145\u8fc7\u7406\u8bba\u77e5\u8bc6\u4e4b\u540e\uff0c\u672c\u671f\u4e8c\u6761\u8fd8\u662f\u4e30\u5bcc\u7684\u5b9e\u6218\u5185\u5bb9\u7b49\u7740\u5927\u5bb6\uff0c\u7cbe\u5f69\u7684\u6848\u4f8b\u70b9\u8bc4\u4e5f\u4e0d\u80fd\u9519\u8fc7\u54df\uff01<\/span><\/p>\n

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