{"id":112015,"date":"2019-05-22T10:01:45","date_gmt":"2019-05-22T02:01:45","guid":{"rendered":"http:\/\/www.fagao.me\/?p=112015"},"modified":"2019-05-22T10:01:45","modified_gmt":"2019-05-22T02:01:45","slug":"%e4%bb%8e%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e5%88%b0%e6%96%b0%e5%aa%92%e4%bd%93%e8%90%a5%e9%94%80-%e4%bd%a0%e5%ba%94%e8%af%a5%e8%ae%a4%e8%af%86%e8%bf%99%e4%b9%9d%e4%b8%aa%e4%ba%ba","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/112015.htm","title":{"rendered":"\u4ece\u54c1\u724c\u5b9a\u4f4d\u5230\u65b0\u5a92\u4f53\u8425\u9500 \u4f60\u5e94\u8be5\u8ba4\u8bc6\u8fd9\u4e5d\u4e2a\u4eba"},"content":{"rendered":"<div 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href=\"https:\/\/www.fagao.me\/p\/t\/137\">\u65b0\u5a92\u4f53\u8425\u9500<\/a>\u5417\uff1f<\/span><\/strong><\/p>\n<p><strong><span>\u6570\u5b57\u8425\u9500\u5230\u5e95\u662f\u4ec0\u4e48\uff0c\u6211\u4e70\u4e86\u4e00\u5806\u5927\u6570\u636e\u600e\u4e48\u7528\uff1f<\/span><\/strong><\/p>\n<p><strong><span>\u8001\u677f\u4e0d\u613f\u610f\u82b1\u5f88\u591a\u94b1\u505a\u5f62\u8c61\u5ba3\u4f20\uff0c\u600e\u4e48\u8bf4\u670d\u4ed6\uff1f<\/span><\/strong><\/p>\n<p><strong><span>\u4e3a\u4ec0\u4e48\u90fd\u8bf4\u505a\u5e7f\u544a\u662f\u70e7\u94b1\uff0c\u800c\u4e14\u8fd8\u6709\u4e00\u534a\u4e0d\u77e5\u9053\u82b1\u54ea\u53bb\u4e86\uff1f<\/span><\/strong><\/p>\n<p><span>\u7c7b\u4f3c\u8fd9\u4e9b\u95ee\u9898\u5c42\u51fa\u4e0d\u7a77\uff0c\u6211\u89c9\u5f97\u4e00\u4e2a\u4e00\u4e2a\u89e3\u91ca\u8fc7\u53bb\u90fd\u662f\u6cbb\u6807\u4e0d\u6cbb\u672c\uff0c\u4e0d\u5982\u5927\u5bb6\u4e00\u8d77\u8d81\u7740\u73b0\u5728\u628a\u73b0\u4ee3\u8425\u9500\u64b8\u4e00\u904d\uff0c\u641e\u641e\u6e05\u695a\u57fa\u7840\u7406\u5ff5\uff0c\u7136\u540e\u518d\u5230\u5177\u4f53\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u6240\u4ee5\u5148\u63a8\u83509\u4e2a\u4eba\u7ed9\u5927\u5bb6\u8ba4\u8bc6\uff0c\u5927\u5bb6\u53ef\u4ee5\u6309\u7167\u6587\u7ae0\u6240\u5217\u7684\u4e66\u5355\u53ca\u76f8\u5173\u5185\u5bb9\uff0c\u7cfb\u7edf\u5316\u7684\u68b3\u7406\u4e00\u4e0b\u81ea\u5df1\u5bf9\u8425\u9500\u7684\u8ba4\u77e5\u3002<\/span><\/p>\n<p><span><strong><span>1\u3001\u5510\u00b7\u8212\u5c14\u8328\u2014\u2014\u201c<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u4e4b\u7236\u201d<\/span><\/strong><\/span> <\/p>\n<\/p>\n<p><span>\u5510\u00b7\u8212\u5c14\u8328\uff08Don E.Schultz\uff09\uff0c\u751f\u4e8e1934\u5e74\uff0c\u7f8e\u56fd\u4f0a\u5229\u8bfa\u4f0a\u5dde\u897f\u5317\u5927\u5b66\u83ab\u8fea\u5c14\u65b0\u95fb\u5b66\u9662\u7ec8\u751f\u8363\u8a89\u6559\u6388\uff0c<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u4f20\u64ad\u7406\u8bba\u7684\u5f00\u521b\u8005\u3002\u8457\u6709\u300a<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u4f20\u64ad\u300b\u3002<\/span><\/p>\n<p><span>\u8212\u5c14\u8328\u6700\u65e9\u628a<span><strong>\u5e7f\u544a\u3001\u76f4\u9500\u3001\u516c\u5173\u3001\u4fc3\u9500<\/strong><\/span>\u8fd9\u56db\u5927\u7c7b\u4f20\u64ad\u9014\u5f84\u6574\u5408\u8d77\u6765\uff0c\u5f62\u6210\u4e00\u5957\u5b8c\u6574\u7684\u7406\u8bba\u4f53\u7cfb\uff0c\u8eab\u4e3a<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u4e4b\u7236\uff0c\u8fd9\u4e00\u5207\u90fd\u6765\u6e90\u4e8e\u4ed6\u7684\u5b9e\u6218\u7ecf\u9a8c\u3002<\/span><\/p>\n<p><span>\u4ed6\u6709\u8fc7\u4e30\u5bcc\u7684\u4e16\u754c\u8d22\u5bcc500\u5f3a\u4f01\u4e1a\u54a8\u8be2\u7ecf\u5386\uff0c\u4efb\u5168\u7403\u8425\u9500\u4f20\u64ad\u54a8\u8be2\u96c6\u56e2Agora\u54a8\u8be2\u96c6\u56e2\u603b\u88c1\uff0cTAGETBASE\u8425\u9500\u516c\u53f8\u548cTARGETBASE\u8425\u9500\u534f\u4f1a\u7684\u9ad8\u7ea7\u5408\u4f19\u4eba\u3002<\/span><\/p>\n<p><span><strong><span>2\u3001\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u2014\u2014\u201c\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u201d<\/span><\/strong><\/span> <\/p>\n<\/p>\n<p><span>\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\uff0c1931\u5e74\u751f\uff0c\u751f\u4e8e\u7f8e\u56fd\uff0c\u7ecf\u6d4e\u5b66\u6559\u6388\u3002<\/span><\/p>\n<p><span>\u4ed6\u662f\u73b0\u4ee3\u8425\u9500\u96c6\u5927\u6210\u8005\uff0c\u662f\u5305\u62ecIBM\u3001\u7c73\u5176\u6797\u3001\u7f8e\u6d32\u94f6\u884c\u3001\u901a\u7528\u7535\u6c14\u5728\u5185\u7684\u8bb8\u591a\u4f01\u4e1a\u5728\u8425\u9500\u6218\u7565\u548c\u8ba1\u5212\u3001\u8425\u9500\u7ec4\u7ec7\u3001<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u4e0a\u7684\u987e\u95ee\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u8457\u4f5c\u4f17\u591a\uff0c\u4ed6\u7684\u300a\u8425\u9500\u7ba1\u7406\u300b\u4e00\u4e66\u88ab\u79f0\u4e3a\u8425\u9500\u5b66\u7684\u5723\u7ecf\uff0c\u662f\u6bcf\u4e2a\u8425\u9500\u4eba\u5fc5\u770b\u7684\u7ecf\u5178\u3002<\/span><\/p>\n<p><strong><span>3\u3001\u6770\u514b\u00b7\u7279\u52b3\u7279\u2014\u2014\u201c\u5b9a\u4f4d\u4e4b\u7236\u201d<\/span><\/strong> <\/p>\n<\/p>\n<p><span>\u6770\u514b\u00b7\u7279\u52b3\u7279\uff08Jack Trout\uff09\uff0c\u7279\u52b3\u7279\u54a8\u8be2\u516c\u53f8\u603b\u88c1\u3001\u5168\u7403\u9876\u5c16\u8425\u9500\u6218\u7565\u5bb6\u3002<\/span><\/p>\n<p><span>\u6770\u514b\u00b7\u7279\u52b3\u7279\u65e9\u572840\u5e74\u524d\u63d0\u51fa\u4e86\u201c\u5b9a\u4f4d\u201d\u7684\u6218\u7565\u7406\u8bba\uff0c\u8ba4\u4e3a\u4f01\u4e1a\u5fc5\u987b\u5728\u5e02\u573a\u4e2d\u786e\u5b9a\u80fd\u591f\u88ab\u987e\u5ba2\u63a5\u53d7\u7684\u201c\u54c1\u724c\u5b9a\u4f4d\u201d\uff0c\u7136\u540e\u518d\u4ee5\u8fd9\u4e2a\u5b9a\u4f4d\u5f15\u9886\u5185\u90e8\u8fd0\u8425\u3002<\/span><\/p>\n<p><span><strong><span>4\u3001\u5927\u536b\u00b7\u5965\u683c\u5a01\u2014\u2014\u201c\u5e7f\u544a\u6559\u7236\u201d<\/span><\/strong><\/span> <\/p>\n<\/p>\n<p><span>\u5927\u536b\u00b7\u5965\u683c\u5a01\uff08David Ogilvy\uff09\uff0c\u8fd9\u4e00\u4f4d\u4e0d\u7528\u8fc7\u591a\u4ecb\u7ecd\u4e86\u5427\uff0c\u5965\u7f8e\u7684\u7956\u5e08\u7237\u3002\u5165\u884c\u5341\u51e0\u5e74\uff0c\u8fd9\u672c\u4e66\u6211\u770b\u8fc7\u5f88\u591a\u904d\uff0c\u5230\u73b0\u5728\u8fd8\u4f1a\u7ecf\u5e38\u7ffb\u7ffb\uff0c\u603b\u4f1a\u6709\u65b0\u6536\u83b7\u3002<\/span><\/p>\n<p><span><strong><span>5\u3001\u4e54\u6cbb\u00b7\u8def\u6613\u65af\u2014\u2014\u201c\u5e7f\u544a\u72c2\u4eba\u201d<\/span><\/strong><\/span> <\/p>\n<\/p>\n<p><span>\u7f8e\u7c4d\u5e0c\u814a\u88d4\u5e7f\u544a\u4eba\uff0c1978\u5e74\u5c31\u4ee5\u6700\u5e74\u8f7b\u7684\u8d44\u683c\u8fdb\u5165\u4e86\u827a\u672f\u6307\u5bfc\u540d\u4eba\u5802\u548c\u521b\u610f\u540d\u4eba\u5802\uff0c1997\u5e74\u88abAIGA\u6388\u4e88\u7ec8\u8eab\u6210\u5c31\u91d1\u5956\uff0c84 \u5c81\u518d\u521b\u4e1a\uff0c\u521b\u7acb Lois TransMedia\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u8bf4\u5965\u683c\u5a01\u4ee3\u8868\u4e86\u201c\u79d1\u5b66\u7684\u5e7f\u544a\u201d\u6d41\u6d3e\uff0c\u90a3\u4e48\u4e54\u6cbb\u8def\u6613\u65af\u4ee3\u8868\u7684\u5c31\u662f\u201c\u827a\u672f\u7684\u5e7f\u544a\u201d\u6d41\u6d3e\uff0c\u4ed6\u624d\u534e\u8086\u610f\u4e14\u6027\u683c\u53db\u9006\uff0c\u88ab\u4eba\u79f0\u4f5c\u662f\u201c\u5e7f\u544a\u754c\u7684\u83bd\u592b\u201d\u3001\u201c\u9ea6\u8fea\u900a\u5927\u9053\u4e0a\u7684\u75af\u5b50\u201d\uff0c\u8457\u6709\u300a\u851a\u84dd\u8be1\u8ba1\u300b\u300a\u5e7f\u544a\u7684\u827a\u672f\u300b\u7b49\u3002<\/span><\/p>\n<p><strong><span>6\u3001\u9a6c\u5c14\u79d1\u59c6\u00b7\u683c\u62c9\u5fb7\u5a01\u5c14\u2014\u2014\u300a\u5f15\u7206\u70b9\u300b<\/span><\/strong> <\/p>\n<\/p>\n<p><span>\u9a6c\u5c14\u79d1\u59c6\u00b7\u683c\u62c9\u5fb7\u5a01\u5c14\uff08Malcolm Gladwell\uff09\uff0c2005\u5e74\u300a\u65f6\u4ee3\u5468\u520a\u300b\u8bc4\u9009\u4ed6\u4e3a\u201c100\u4f4d\u6700\u6709\u5f71\u54cd\u529b\u4eba\u7269\u201d\u4e4b\u4e00\u3002\u88ab\u300a\u5feb\u516c\u53f8\u300b\u8a89\u4e3a\u201c21\u4e16\u7eaa\u7684\u5f7c\u5f97\u00b7\u5fb7\u9c81\u514b\u201d\uff0c\u66fe\u662f\u300a\u534e\u76db\u987f\u90ae\u62a5\u300b\u5546\u52a1\u79d1\u5b66\u4e13\u680f\u4f5c\u5bb6\uff0c\u76ee\u524d\u662f\u300a\u7ebd\u7ea6\u5ba2\u300b\u6742\u5fd7\u4e13\u804c\u4f5c\u5bb6\u3002\u9664\u4e86\u300a\u5f15\u7206\u70b9\u300b\uff0c\u4ed6\u7684\u7ecf\u5178\u4f5c\u54c1\u8fd8\u6709\u300a\u5f02\u7c7b:\u4e0d\u4e00\u6837\u7684\u6210\u529f\u542f\u793a\u5f55\u300b\u300a\u9006\u8f6c\u300b\u7b49\u3002<\/span><\/p>\n<p><strong><span>7\u3001\u4e54\u7eb3\u00b7\u4f2f\u6770\u2014\u2014\u300a\u75af\u4f20\u300b<\/span><\/strong> <\/p>\n<\/p>\n<p><span>\u4e54\u7eb3\u00b7\u4f2f\u6770\uff08Jonah Berger\uff09\uff0c\u73b0\u4efb\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5927\u5b66\u6c83\u987f\u5546\u5b66\u9662\u5e02\u573a\u8425\u9500\u5b66\u6559\u6388\u3002\u4ed6\u7684\u7814\u7a76\u53ca\u60f3\u6cd5\u88ab\u300a\u7ebd\u7ea6\u65f6\u62a5\u6742\u5fd7\u300b\u8bc4\u4e3a\u5e74\u5ea6\u6700\u4f73\u65b0\u6982\u5ff5\u4e4b\u4e00\uff0c\u6c83\u987f\u5546\u5b66\u9662\u79f0\u4ed6\u4e3a\u201c\u94a2\u94c1\u6559\u6388\u201d\uff08Iron Prof.\uff09\u3002<\/span><\/p>\n<p><span>\u201c\u75af\u4f20\u201d\u5927\u6982\u662f\u54c1\u724c\u65b9\u6700\u559c\u6b22\u7684\u8bcd\u4e86\uff0c\u52a8\u4e0d\u52a8\u5c31\u542c\u5ba2\u6237\u8bf4\u201c\u6211\u4eec\u8981\u505a\u4e2a\u75c5\u6bd2\u89c6\u9891\u201d\uff0c\u201c\u6211\u4eec\u8fd9\u6761H5\u4e00\u5b9a\u8981\u5237\u5c4f\u201dblablabla\uff0c\u4e54\u7eb3\u00b7\u4f2f\u6770\u7684\u8fd9\u672c\u4ee3\u8868\u4f5c\u300a\u75af\u4f20\uff1a\u8ba9\u4f60\u7684\u4ea7\u54c1\u3001\u601d\u60f3\u3001\u884c\u4e3a\u50cf\u75c5\u6bd2\u4e00\u6837\u5165\u4fb5\u300b\u5c31\u662f\u63ed\u793a\u201c\u7206\u6b3e\u201d\u80cc\u540e\u7684\u79d8\u5bc6\uff0c\u6240\u6709\u7c7b\u578b\u7684\u4ea7\u54c1\u3001\u601d\u60f3\u3001\u884c\u4e3a\u75af\u72c2\u4f20\u64ad\u7684\u79d1\u5b66\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span><strong><span>8\u3001\u7b80\u00b7\u9ea6\u6208\u5c3c\u683c\u5c14\u2014\u2014\u300a\u6e38\u620f\u6539\u53d8\u4e16\u754c\u300b<\/span><\/strong><\/span> 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