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href=\"https:\/\/www.fagao.me\/p\/t\/117\">\u7528\u6237\u8fd0\u8425<\/a>\u662f\u505a\u62c9\u65b0\u3001\u7559\u5b58\u4e0e\u6d3b\u8dc3\uff0c\u867d\u7136\u4e0d\u540c\u7684\u5e73\u53f0\uff0c\u65b0\u589e\u7528\u6237\u3001\u6d3b\u8dc3\u7528\u6237\u7b49\u7684\u5b9a\u4e49\u90fd\u4e0d\u5c3d\u76f8\u540c\uff0c\u4f46\u5173\u4e8e\u7528\u6237\u7684\u5404\u65b9\u9762\u7684\u6570\u636e\u5bf9\u4e8e\u8fd0\u8425\u6765\u8bf4\u90fd\u975e\u5e38\u91cd\u8981\uff0c\u65e5\u6570\u636e\u3001\u5468\u6570\u636e\u3001\u6708\u6570\u636e\u3001\u5b63\u6570\u636e\u3001\u5e74\u6570\u636e\uff0c\u4ee5\u4e0a\u540c\u6bd4\u3001\u73af\u6bd4\u7684\u589e\u957f\uff0c\u8fd9\u4e9b\u6570\u636e\u503c\u90fd\u9700\u8981\u65f6\u65f6\u76d1\u63a7\u4e0e\u5206\u6790\uff0c\u51fa\u73b0\u5f02\u5e38\u65f6\u5206\u6790\u539f\u56e0\u5e76\u91c7\u53d6\u5bf9\u7b56\uff08\u6bd4\u5982DNU\u6781\u901f\u589e\u957f\u7684\u65f6\u5019\uff0c\u9700\u8981\u5c3d\u5feb\u901a\u8fc7\u6765\u6e90\uff0c\u53bb\u5224\u65ad\u662f\u670d\u52a1\u5668\u53d7\u5230\u653b\u51fb\uff0c\u8fd8\u662f\u67d0\u4e2a\u7206\u6587\u7684\u529b\u91cf\u6216\u5176\u4ed6\u539f\u56e0\uff09\uff0c\u7ecf\u5e38\u9488\u5bf9\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u4e13\u9879\u5206\u6790\uff0c\u4e5f\u53ef\u4ee5\u534f\u52a9\u4f18\u5316\u529f\u80fd\u6216\u8005\u5e2e\u52a9\u51b3\u7b56\u54ea\u4e9b\u662f\u8f6c\u5316\u7387\u66f4\u9ad8\u7684\u65b9\u5f0f\u3002\u4ee5\u4e0a\u82f1\u6587\u672f\u8bed\u53ea\u4e0d\u8fc7\u662f\u5176\u4e2d\u5f88\u5c0f\u7684\u4e00\u90e8\u5206\u5e38\u89c1\u5e38\u7528\u7684\u6570\u636e\u7ef4\u5ea6\u3002<\/p>\n<p>\u6570\u636e\u5206\u6790\u662f\u95e8\u4e13\u4e1a\u6d3b\uff0c\u524d\u6bb5\u65f6\u95f4\u4e13\u95e8\u5199\u4e86\u4e00\u7bc7<strong>\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u8981\u60f3\u505a\u597d\u4ea7\u54c1\u548c\u8fd0\u8425\uff0c\u6570\u636e\u5206\u6790\u4f60\u4e0d\u53ef\u4e0d\u4f1a\uff01<\/strong><strong>\u7684\u6587\u7ae0\uff0c\u611f\u5174\u8da3\u7684\u53ef\u4ee5\u9605\u8bfb\u4ee5\u4e0b\uff0c\u5728\u8fd9\u91cc\u4e0d\u8fc7\u591a\u9610\u8ff0\u3002<\/strong><\/p>\n<p><strong>20\uff09LBS 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href=\"https:\/\/www.fagao.me\/p\/t\/113\">\u7535\u5546\u8fd0\u8425<\/a>\u624d\u5173\u6ce8\u7684\u6570\u636e\uff0c\u53ea\u8981\u662f\u505a\u8fd0\u8425\uff0c\u5fc5\u7136\u79bb\u4e0d\u5f00\u8c08ROI\u3002\u6bd4\u5982\u4f60\u505a\u4e00\u4e2a\u516c\u4f17\u53f7\u7684<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/118\">\u6d3b\u52a8\u7b56\u5212<\/a>\uff0c\u5728\u7b56\u5212\u4e4b\u521d\uff0c\u5c31\u8981\u6709\u9884\u7b97\u4ee5\u53ca\u9884\u8ba1\u7684\u6d41\u91cf\u589e\u957f\u3001\u7528\u6237\u589e\u957f\u7b49\uff0c\u53ea\u6709\u5fc3\u4e2d\u65f6\u65f6\u6709ROI\uff0c\u624d\u80fd\u591f\u6700\u7ec8\u505a\u5230\u66f4\u5c0f\u7684\u6295\u5165\u66f4\u5927\u7684\u4ea7\u51fa\u3002<\/p>\n<p><strong>22\uff09B2B \u5546\u5bb6\u4e0e\u5546\u5bb6\u5efa\u7acb\u7684\u5546\u4e1a\u5173\u7cfb\uff08Business to Business\uff09<\/strong><\/p>\n<p><strong>23\uff09B2C \u5546\u5bb6\u4e0e\u987e\u5ba2\u5efa\u7acb\u5546\u4e1a\u5173\u7cfb\uff08Business to Consumer\uff09<\/strong><\/p>\n<p><strong>24\uff09C2C \u987e\u5ba2\u4e0e\u987e\u5ba2\u5efa\u7acb\u5546\u4e1a\u5173\u7cfb \uff08Customer to Business\uff09<\/strong><\/p>\n<p><strong>25\uff09O2O \u7ebf\u4e0b\u5546\u52a1\u4e0e\u7ebf\u4e0a\u5546\u52a1\u7ed3\u5408\uff08Online To Offline\uff09<\/strong><\/p>\n<p>\u4ee5\u4e0a\u8fd9\u56db\u8005\u4e3b\u8981\u662f\u5546\u4e1a\u6a21\u5f0f\u7684\u89d2\u5ea6\uff0c\u5bf9\u4e8e\u8fd0\u8425\u800c\u8a00\u65e0\u975e\u662f\u8fd0\u8425\u7684\u662f\u54ea\u79cd\u6a21\u5f0f\u7684\u4ea7\u54c1\u3002\u4e2a\u4eba\u611f\u89c9B2B\u548cC2C\u6a21\u5f0f\u7684\u4f01\u4e1a\u5f00\u8bbe\u516c\u4f17\u53f7\u7684\u9700\u6c42\u5ea6\u6bd4\u8f83\u4f4e\uff0c\u800c\u5bf9\u4e8eB2C\u6a21\u5f0f\u548cO2O\u6a21\u5f0f\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u5efa\u8bbe\u4e00\u4e2a\u516c\u4f17\u53f7\u8fdb\u884c\u8fd0\u8425\uff0c\u4ee5\u5e2e\u52a9\u805a\u96c6\u6f5c\u5728\u987e\u5ba2\uff0c\u5efa\u7acb\u81ea\u8eab\u4f1a\u5458\u4f53\u7cfb\uff0c\u8fd9\u4e2a\u9700\u6c42\u5ea6\u8fd8\u662f\u5f88\u9ad8\u7684\u3002\u8fd0\u8425B2C\u4f01\u4e1a\u7684\u516c\u4f17\u53f7\u5e73\u53f0\uff0c\u5173\u952e\u70b9\u662f\u8981\u529f\u80fd\u4e0e\u5185\u5bb9\u548c\u4f01\u4e1a\u672c\u8eab\u7684\u5356\u70b9\u505a\u5230\u543b\u5408\uff0c\u53ea\u6709\u5438\u5f15\u5230\u4e86\u6f5c\u5728\u987e\u5ba2\uff0c\u516c\u4f17\u53f7\u7684\u7c89\u4e1d\u4ef7\u503c\u624d\u66f4\u5927\u3002\u8fd0\u8425O2O\u4f01\u4e1a\u7684\u516c\u4f17\u53f7\uff0c\u5219\u4e3b\u8981\u662f\u901a\u8fc7\u516c\u4f17\u53f7\u6765\u670d\u52a1\u7ebf\u4e0b\u7684\u987e\u5ba2\u7684\u540c\u65f6\uff0c\u5c06\u66f4\u591a\u7684\u7ebf\u4e0a\u6f5c\u5728\u987e\u5ba2\u5f15\u6d41\u5230\u7ebf\u4e0b\u3002<\/p>\n<p><strong>26\uff09PRD \u4ea7\u54c1\u9700\u6c42\u6587\u6863\uff08Product Requirement Document\uff09<\/strong><\/p>\n<p>\u4e0d\u8981\u4ee5\u4e3a\u4ea7\u54c1\u9700\u6c42\u6587\u6863\u5c31\u662f\u4ea7\u54c1\u7ecf\u7406\u624d\u5e72\u7684\u6d3b\uff0c\u548c\u8fd0\u8425\u65e0\u5173\u3002\u5b9e\u9645\u4e0a\uff0c\u5728\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u95f4\uff0c\u5927\u90e8\u5206\u4ea7\u54c1\u7684PRD\u90fd\u662f\u57fa\u4e8e\u8fd0\u8425\u63d0\u51fa\u7684\u9700\u6c42\uff0c\u53ea\u662f\u56e0\u4e3a\u4ea7\u54c1\u7ecf\u7406\u66f4\u61c2\u4ea7\u54c1\u8bbe\u8ba1\u4e0e\u5f00\u53d1\u7684\u903b\u8f91\uff0c\u5927\u591a\u6570\u4f01\u4e1a\u6240\u6709PRD\u57fa\u672c\u4e0a\u90fd\u662f\u8fd0\u8425\u4e0e\u4ea7\u54c1\u53cd\u590d\u6c9f\u901a\u4e0e\u63a2\u8ba8\u7684\u7ed3\u679c\u3002<\/p>\n<p>\u8981\u8ba9\u4ea7\u54c1\u505a\u51fa\u4e00\u4efd\u6ee1\u8db3\u8fd0\u8425\u8981\u6c42\u7684PRD\uff0c\u8fd0\u8425\u5fc5\u987b\u8981\u7262\u8bb0\u51e0\u4e2a\u539f\u5219\uff0c<strong>\u76ee\u6807\u5bfc\u5411\u539f\u5219\u3001\u7d27\u6025\u6392\u5e8f\u539f\u5219\u548c\u63d0\u4f9b\u53c2\u8003\u539f\u5219<\/strong>\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u662f\uff0c\u4e0d\u8981\u62a2\u4ea7\u54c1\u7684\u6d3b\uff0c\u4f46\u8981\u7ed9\u4ea7\u54c1\u5212\u5708\u5708\u3002<\/p>\n<p><strong>27\uff09MVP \u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1 \uff08Minimum Viable Product\uff09<\/strong><\/p>\n<p>\u5728\u4ea7\u54c1\u9886\u57df\u9887\u706b\u7684\u4e00\u4e2a\u8bcd\uff0c\u90fd\u8bf4\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u552f\u5feb\u4e0d\u7834\u3002\u6240\u4ee5\u624d\u6709MVP\uff0c\u4e5f\u5c31\u662f\u9488\u5bf9\u4ea7\u54c1\u6838\u5fc3\u7684\u5546\u4e1a\u6a21\u5f0f\u548c\u6838\u5fc3\u529f\u80fd\uff0c\u800c\u751f\u4ea7\u7684\u4e00\u4e2a\u6700\u5c0f\u5316\u7684\u53ef\u884c\u4ea7\u54c1\uff0c\u4e00\u822c\u4e5f\u5c31\u662f\u5404\u4ea7\u54c1\u76841.0\u7248\u672c\u3002\u4e2a\u4eba\u89c9\u5f97\u6b63\u662f\u56e0\u4e3a\u5927\u591a\u6570\u4f01\u4e1a\u7684\u91d1\u94b1\u3001\u65f6\u95f4\u4e0e\u5e02\u573a\u50ac\u751f\u7684\u662fMVP\uff0c\u624d\u66f4\u52a0\u6709\u8fd0\u8425\u5b58\u5728\u7684\u4ef7\u503c\u3002\u8fd0\u8425\u5c31\u662f\u8981\u4e0d\u65ad\u7814\u7a76\u7528\u6237\u5bf9\u4e8eMVP\u7684\u4f7f\u7528\u60c5\u51b5\u548c\u53cd\u9988\u6570\u636e\uff0c\u8fdb\u800c\u6709\u9488\u5bf9\u6027\u7684\uff0c\u4e0e\u4ea7\u54c1\u4e00\u8d77\u5feb\u901f\u7684\u5c06\u4ea7\u54c1\u8fed\u4ee3\u5347\u7ea7\uff0c\u76f4\u81f3\u5c06\u4ea7\u54c1\u505a\u5f97\u65e5\u8d8b\u5b8c\u5584\u3002<\/p>\n<p><strong>28\uff09CRM \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08Customer Relationship Management\uff09<\/strong><\/p>\n<p>\u505a<a class='tag-links' href=\"https:\/\/www.fagao.me\/p\/t\/117\">\u7528\u6237\u8fd0\u8425<\/a>\u65f6\uff0cCRM\u53ef\u4ee5\u8bf4\u662f\u91cd\u4e2d\u4e4b\u91cd\uff0c\u505a\u597d\u8fd0\u8425\uff0c\u4e2a\u4eba\u89c9\u5f97\u4e00\u5957\u5b8c\u5584\u7684CRM\u7cfb\u7edf\u5fc5\u4e0d\u53ef\u5c11\u3002\u4ece\u6211\u81ea\u5df1\u7684\u7ecf\u9a8c\u4f53\u4f1a\u6765\u770b\uff0c\u4e00\u4e2a\u597d\u7684CRM\u7cfb\u7edf\u5e94\u8be5\u81f3\u5c11\u5305\u62ec\u4ee5\u4e0b\u51e0\u65b9\u9762\u7684\u8981\u7d20\uff1a1\u3001\u7528\u6237\u7684\u57fa\u672c\u4fe1\u606f\uff08\u6635\u79f0\u3001\u59d3\u540d\u3001\u5e74\u9f84\u3001\u8054\u7cfb\u65b9\u5f0f\u3001\u5730\u5740\u3001\u79ef\u5206\u3001\u6d88\u8d39\u8bb0\u5f55\u7b49\uff0c\u8fd9\u4e9b\u53ef\u4ee5\u901a\u8fc7\u6ce8\u518c\u3001\u8c03\u7814\u3001\u6d3b\u52a8\u7b49\u65b9\u5f0f\u83b7\u53d6\u548c\u4e0d\u65ad\u5b8c\u5584\u826f\uff0c\u4ece\u800c\u5f62\u6210\u4e00\u5f20\u5b8c\u6574\u7684\u7528\u6237\u753b\u50cf\uff09\uff1b<\/p>\n<p>2\u3001\u7528\u6237\u5206\u7c7b\uff08\u9488\u5bf9\u4e0d\u540c\u5c5e\u6027\u5bf9\u7528\u6237\u6709\u5206\u7ec4\uff0c\u53ef\u4ee5\u8fdb\u884c\u76f8\u5e94\u7684\u7cbe\u51c6\u8425\u9500\uff09\uff1b<\/p>\n<p>3\u3001\u7528\u6237\u5206\u7ea7\uff1a\uff08\u6309\u7167\u7528\u6237\u7684\u4e00\u4e9b\u5173\u952e\u6307\u6807\uff0c\u4ee5\u4e0d\u540c\u6743\u91cd\u5f62\u6210\u6570\u636e\u6a21\u578b\uff0c\u8fdb\u800c\u53ef\u4ee5\u5c06\u7528\u6237\u5206\u7ea7\uff0c\u4e0d\u540c\u7ea7\u522b\u5bf9\u5e94\u4e0d\u540c\u6743\u91cd\uff0c\u4fc3\u8fdb\u7528\u6237\u7684\u6d3b\u8dc3\uff09\uff1b<\/p>\n<p>4\u3001\u7528\u6237\u670d\u52a1\u8ddf\u8e2a\u8bb0\u5f55\uff08\u80fd\u591f\u5c06\u7528\u6237\u7684\u4e92\u52a8\u3001\u670d\u52a1\u60c5\u51b5\u7b49\u8fdb\u884c\u8bb0\u5f55\uff0c\u4ee5\u5e2e\u52a9\u8fd0\u8425\u5728\u9047\u5230\u7279\u6b8a\u60c5\u51b5\u65f6\u80fd\u591f\u6700\u5feb\u901f\u5ea6\u5224\u65ad\u8be5\u7528\u6237\u7684\u60c5\u51b5\uff09\u3002\u5f53\u7136\uff0cCRM\u80af\u5b9a\u4e0d\u53ea\u6211\u63d0\u5230\u7684\u8fd9\u4e48\u7b80\u5355\uff0c\u4f46\u662f\u5bf9\u4e8e\u8fd0\u8425\u6765\u8bf4\uff0c\u6709\u4ee5\u4e0a\u8fd9\u56db\u70b9\u7684CRM\u4e00\u5b9a\u53ef\u4ee5\u8ba9\u8fd0\u8425\u66f4\u6709\u6548\u7387\u6027\u3002<\/p>\n<p><strong>29\uff09PR \u516c\u5173 \uff08Public Relations\uff09<\/strong><\/p>\n<p><strong>30\uff09EPR \u7f51\u7edc\u516c\u5173\uff08Electronic Public Relation\uff09<\/strong><\/p>\n<p><strong>31\uff09BBS \u7535\u5b50\u516c\u544a\u724c\u7cfb\u7edf\/\u8bba\u575b\uff08Bulletin Board System\uff09<\/strong><\/p>\n<p><strong>32\uff09SNS \u793e\u4ea4\u7f51\u7edc\u670d\u52a1\uff08Social Network 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Purchase\uff09<\/strong><\/p>\n<p>\u4ee5\u4e0a\u8bcd\u6c47\u90fd\u662f\u9488\u5bf9\u7ebf\u4e0a\u5e7f\u544a\u6536\u8d39\u6a21\u5f0f\u7684\u4e00\u4e9b\u82f1\u6587\u672f\u8bed\uff0c\u56e0\u4e3a\u8fd0\u8425\u4e0d\u53ef\u907f\u514d\u7684\u8981\u63a5\u89e6\u5230\u7ebf\u4e0a\u63a8\u5e7f\u7684\u5de5\u4f5c\uff0c\u6240\u4ee5\u8fd9\u4e9b\u672f\u8bed\u4ee3\u8868\u7684\u542b\u4e49\u8fd8\u662f\u8981\u719f\u77e5\u7684\u3002\u5176\u4e2d\uff0c\u6211\u4eec\u90fd\u77e5\u9053\u7535\u5546\u5e73\u53f0\u7684\u5e7f\u544a\u7528\u5f97\u6bd4\u8f83\u591a\u7684\u662fCPS\uff08\u91d1\u989d\u5206\u6210\uff09\u548cCPP\uff08\u8ba2\u5355\u6570\uff09\uff0c\u56e0\u4e3a\u8fd0\u8425\u76ee\u6807\u5c31\u662f\u9500\u91cf\u3002\u4f46\u662f\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u5305\u62ec\u5fae\u535a\u7684\u5e7f\u544a\u4e3b\u548c\u5fae\u4fe1\u7684\u7c89\u4e1d\u901a\u5de5\u5177\uff0c\u7528\u5f97\u8f83\u591a\u7684\u90fd\u662fCPM\u548cCPC\u4e24\u79cd\u6536\u8d39\u6a21\u5f0f\uff0c\u56e0\u4e3a\u5982\u679c\u4ec5\u662f\u4e3a\u4e86\u5b8c\u6210\u6d41\u91cfKPI\uff0c\u7528CPM\u5c31\u591f\u4e86\uff0c\u5230\u6d89\u53ca\u5230\u8f6c\u5316\u7387\u7684\u65f6\u5019\uff0cCPC\u7684\u6548\u679c\u66f4\u597d\u3002<\/p>\n<p><strong>39\uff09PV\u9875\u9762\u8bbf\u95ee\u91cf\uff08page view\uff09<\/strong><\/p>\n<p><strong>40\uff09UV\u72ec\u7acb\u8bbf\u5ba2\uff08unique visitor\uff09<\/strong><\/p>\n<p>\u5728\u505a\u6d3b\u52a8\u4e13\u9898\u65f6\uff0c\u4ee5\u4e0a\u4e24\u4e2a\u6307\u6807\u662f\u8003\u5bdf\u7684\u91cd\u70b9\uff0c\u524d\u8005\u662f\u9875\u9762\u6709\u4e00\u6b21\u5237\u65b0\u5c31\u7b97\u4e00\u4e2apv\uff0c\u800c\u540e\u8005\u662f\u4ee5\u4e00\u4e2a\u7535\u8111\u7ec8\u7aef\u7684\u8bbf\u95ee\u7b97\u505a\u4e00\u6b21uv\u3002\u8fd0\u8425\u5728\u8bc4\u4f30\u6d3b\u52a8\u6548\u679c\u7684\u65f6\u5019\uff0c\u9664\u4e86\u6d3b\u52a8\u7684\u53c2\u4e0e\u4eba\u6570\uff0c\u8fd9\u4e24\u4e2a\u7ef4\u5ea6\u4ee5\u53ca\u8f6c\u5316\u7387\u7b49\u4e5f\u4e00\u5b9a\u8981\u8003\u8651\u5230\uff0c\u8fd0\u8425\u6bcf\u505a\u5b8c\u4e00\u6b21\u6d3b\u52a8\u4e00\u5b9a\u8981\u6709\u76f8\u5e94\u7684\u6548\u679c\u8bc4\u4f30\u3002<\/p>\n<p><strong>41\uff09DM \u5feb\u8baf\u5546\u54c1\u5e7f\u544a\uff08Direct mail\uff09<\/strong><\/p>\n<p><strong>42\uff09POP<\/strong><strong>\u8d2d\u4e70\u70b9\u5e7f\u544a\uff08point of purchase advertising\uff09<\/strong><\/p>\n<p><strong>43\uff09EDM<\/strong><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff08Email Direct Marketing\uff09<\/strong><\/p>\n<p><strong>44\uff09SMS<\/strong><strong>\u77ed\u6d88\u606f\u670d\u52a1\uff08Short Messaging 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