{"id":112392,"date":"2019-05-22T10:10:24","date_gmt":"2019-05-22T02:10:24","guid":{"rendered":"http:\/\/www.fagao.me\/?p=112392"},"modified":"2019-05-22T10:10:24","modified_gmt":"2019-05-22T02:10:24","slug":"%e6%9e%97%e7%a2%a7%e9%9a%90-%e4%bb%8e%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e5%88%b0%e6%96%b0%e5%aa%92%e4%bd%93%e8%90%a5%e9%94%80-%e4%bd%a0%e6%9c%80%e5%ba%94%e8%af%a5%e8%ae%a4%e8%af%86%e8%bf%99%e5%8d%81","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/112392.htm","title":{"rendered":"\u6797\u78a7\u9690 \u4ece\u54c1\u724c\u5b9a\u4f4d\u5230\u65b0\u5a92\u4f53\u8425\u9500 \u4f60\u6700\u5e94\u8be5\u8ba4\u8bc6\u8fd9\u5341\u4e2a\u4eba"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n

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\u3000\u3000\u201c\u6574\u5408\u8425\u9500<\/a>\u4e4b\u7236\u201d\u5510\u00b7\u8212\u5c14\u8328<\/strong><\/p>\n

\u201c\u6211\u4eec\u8981\u770b\u7684\u662f\u672a\u6765\uff0c\u800c\u4e0d\u662f\u8fc7\u53bb\uff0c\u6211\u4eec\u8981\u6210\u4e3a\u672a\u6765\u7684\u9884\u62a5\u5458\uff0c\u800c\u4e0d\u662f\u53d8\u6210\u7edf\u8ba1\u8fc7\u53bb\u6295\u8d44\u56de\u62a5\u7387\u7684\u4f1a\u8ba1\u3002\u201d<\/p>\n<\/p>\n

\u5510\u00b7\u8212\u5c14\u8328(Don E.Schultz)\uff0c\u751f\u4e8e1934\u5e74\uff0c\u7f8e\u56fd\u4f0a\u5229\u8bfa\u4f0a\u5dde\u897f\u5317\u5927\u5b66\u83ab\u8fea\u5c14\u65b0\u95fb\u5b66\u9662\u7ec8\u751f\u8363\u8a89\u6559\u6388\uff0c\u6574\u5408\u8425\u9500<\/a>\u4f20\u64ad\u7406\u8bba\u7684\u5f00\u521b\u8005\u3002\u8457\u6709\u300a\u6574\u5408\u8425\u9500<\/a>\u4f20\u64ad\u300b\u3002<\/p>\n

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\u3000\u3000\u201c\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u201d\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2<\/strong><\/p>\n

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\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2(Philip Kotler)\uff0c1931\u5e74\u751f\uff0c\u751f\u4e8e\u7f8e\u56fd\uff0c\u7ecf\u6d4e\u5b66\u6559\u6388\u3002\u4ed6\u662f\u73b0\u4ee3\u8425\u9500\u96c6\u5927\u6210\u8005\uff0c\u662f\u5305\u62ecIBM\u3001\u7c73\u5176\u6797\u3001\u7f8e\u6d32\u94f6\u884c\u3001\u901a\u7528\u7535\u6c14\u5728\u5185\u7684\u8bb8\u591a\u4f01\u4e1a\u5728\u8425\u9500\u6218\u7565\u548c\u8ba1\u5212\u3001\u8425\u9500\u7ec4\u7ec7\u3001\u6574\u5408\u8425\u9500<\/a>\u4e0a\u7684\u987e\u95ee\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u8457\u4f5c\u4f17\u591a\uff0c\u4ed6\u7684\u300a\u8425\u9500\u7ba1\u7406\u300b\u4e00\u4e66\u88ab\u79f0\u4e3a\u8425\u9500\u5b66\u7684\u5723\u7ecf\uff0c\u662f\u6bcf\u4e2a\u8425\u9500\u4eba\u5fc5\u770b\u7684\u7ecf\u5178\u3002<\/p>\n

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\u79d1\u7279\u52d2\u7684\u4e66\u592a\u591a\u4e86\uff0c\u771f\u7279\u4e48\u80fd\u5199\u554a\uff0c\u5927\u6982\u7ffb\u7ffb\u77e5\u9053\u6838\u5fc3\u601d\u60f3\u5c31\u884c\u3002<\/p>\n

\u3000\u3000\u201c\u5b9a\u4f4d\u4e4b\u7236\u201d\u6770\u514b\u00b7\u7279\u52b3\u7279<\/strong><\/p>\n

\u201c\u5b9a\u4f4d\u601d\u60f3\u7684\u672c\u8d28\u5728\u4e8e\uff0c\u628a\u8ba4\u77e5\u5f53\u6210\u73b0\u5b9e\u6765\u63a5\u53d7\uff0c\u7136\u540e\u91cd\u6784\u8fd9\u4e9b\u8ba4\u77e5\uff0c\u5e76\u5728\u987e\u5ba2\u5fc3\u667a\u4e2d\u5efa\u7acb\u60f3\u8981\u7684\u201c\u4f4d\u7f6e\u201d\u3002\u6211\u4eec\u540e\u6765\u79f0\u8fd9\u79cd\u65b9\u6cd5\u4e3a\u201c\u7531\u5916\u800c\u5185\u201d\u7684\u601d\u7ef4\u3002\u201d<\/p>\n<\/p>\n

\u6770\u514b\u00b7\u7279\u52b3\u7279(Jack Trout)\uff0c\u7279\u52b3\u7279\u54a8\u8be2\u516c\u53f8\u603b\u88c1\u3001\u5168\u7403\u9876\u5c16\u8425\u9500\u6218\u7565\u5bb6\u3002\u6770\u514b\u00b7\u7279\u52b3\u7279\u65e9\u572840\u5e74\u524d\u63d0\u51fa\u4e86\u201c\u5b9a\u4f4d\u201d\u7684\u6218\u7565\u7406\u8bba\uff0c\u8ba4\u4e3a\u4f01\u4e1a\u5fc5\u987b\u5728\u5e02\u573a\u4e2d\u786e\u5b9a\u80fd\u591f\u88ab\u987e\u5ba2\u63a5\u53d7\u7684\u201c\u54c1\u724c\u5b9a\u4f4d\u201d\uff0c\u7136\u540e\u518d\u4ee5\u8fd9\u4e2a\u5b9a\u4f4d\u5f15\u9886\u5185\u90e8\u8fd0\u8425\u3002<\/p>\n

\u4e0d\u4e45\u524d\u7279\u52b3\u7279\u5148\u751f\u53bb\u4e16\uff0c\u670b\u53cb\u5708\u91cc\u8425\u9500\u4eba\u4e00\u7247\u54c0\u568e\uff0c\u8fd9\u4f4d\u8425\u9500\u754c\u7684\u601d\u60f3\u5bb6\u505a\u51fa\u8fc7\u65e0\u6570\u4f20\u5947\u7684\u6848\u4f8b\uff1a<\/p>\n

??\u6bd4\u5982\u4f7f\u4e8f\u635f81\u4ebf\u7684IBM\u8d77\u6b7b\u56de\u751f;<\/p>\n

??\u91cd\u65b0\u5b9a\u4f4d\u4e03\u559c\u4e3a\u201c\u4e0d\u542b\u5496\u5561\u56e0\u7684\u975e\u53ef\u4e50\u201d\uff0c\u4f7f\u5f97\u4e03\u559c\u80fd\u591f\u4e0e\u767e\u4e8b\u53ef\u4e50\u548c\u53ef\u53e3\u53ef\u4e50\u76f8\u6297\u8861;<\/p>\n

??\u628a\u897f\u5357\u822a\u7a7a(Southwest Airlines)\u91cd\u65b0\u5b9a\u4f4d\u4e3a\u201c\u5355\u4e00\u8231\u7ea7\u201d\u7684\u822a\u7a7a\u54c1\u724c\uff0c\u4f7f\u897f\u5357\u822a\u7a7a\u8fde\u7eed\u4e94\u5e74\u88ab\u300a\u8d22\u5bcc\u300b\u8bc4\u4e3a\u201c\u7f8e\u56fd\u6700\u503c\u5f97\u5c0a\u656c\u7684\u516c\u53f8\u201d\u7b49\u7b49\u3002<\/p>\n

\u52a0\u591a\u5b9d\u3001\u9999\u98d8\u98d8\u3001\u552f\u54c1\u4f1a\u7b49\u56fd\u5185\u54c1\u724c\u7684\u6210\u529f\uff0c\u4e5f\u90fd\u548c\u201c\u5b9a\u4f4d\u201d\u5bc6\u4e0d\u53ef\u5206\u3002<\/p>\n

\u300a\u5b9a\u4f4d\u300b\u91cc\u7684\u8bdd\uff0c\u968f\u624b\u4e00\u6458\u90fd\u662f\u91d1\u53e5\uff1a<\/p>\n

? \u4e00\u79cd\u4ea7\u54c1\u82e5\u60f3\u8ba9\u6240\u6709\u4eba\u90fd\u559c\u6b22\uff0c\u6700\u7ec8\u53ea\u4f1a\u843d\u5f97\u4e2a\u65e0\u4eba\u95ee\u6d25\u7684\u4e0b\u573a\u3002<\/p>\n

? \u54c1\u724c\u5ef6\u4f38\u548c\u9152\u7cbe\u5bf9\u4eba\u7684\u539f\u7406\u4e00\u6837\uff0c\u77ed\u671f\u6765\u770b\u662f\u5174\u594b\u5242\uff0c\u957f\u671f\u6765\u770b\u662f\u6291\u5236\u5242\u3002<\/p>\n

? \u8df7\u8df7\u677f\u539f\u5219\uff1a\u4e00\u4e2a\u540d\u5b57\u4e0d\u80fd\u7528\u6765\u4ee3\u8868\u4e24\u4e2a\u5f7c\u6b64\u5b8c\u5168\u4e0d\u540c\u7684\u4ea7\u54c1;\u4e00\u4e2a\u4e0a\u5347\uff0c\u53e6\u4e00\u4e2a\u5c31\u4f1a\u4e0b\u964d\u3002<\/p>\n

? \u5b9a\u4f4d\u4e5f\u8bb8\u4f1a\u8981\u6c42\u4f60\u6781\u5ea6\u7b80\u5316\u4f60\u7684\u4f20\u64ad\u5185\u5bb9\u3002\u590d\u6742\u662f\u5b9a\u4f4d\u7684\u5927\u654c\uff0c\u7b80\u5355\u662f\u5b9a\u4f4d\u7684\u771f\u8c1b\u3002<\/p>\n

? \u5fc3\u667a\u4e0d\u6b63\u5e38\u7684\u4eba\u60f3\u8ba9\u5916\u90e8\u4e16\u754c\u53bb\u9002\u5e94\u4ed6\u8fd9\u79cd\u89c2\u5ff5\uff0c\u5fc3\u667a\u6b63\u5e38\u7684\u4eba\u5219\u4e0d\u65ad\u5206\u6790\u73b0\u5b9e\u4e16\u754c\uff0c\u7136\u540e\u4f7f\u81ea\u5df1\u7684\u60f3\u6cd5\u53bb\u9002\u5e94\u73b0\u72b6\u3002<\/p>\n

\u3000\u3000\u201c\u5e7f\u544a\u6559\u7236\u201d\u5927\u536b\u00b7\u5965\u683c\u5a01<\/strong><\/p>\n

“We sell, or else.”<\/p>\n

\"\"<\/p>\n<\/p>\n

\u5927\u536b\u00b7\u5965\u683c\u5a01(David Ogilvy)\uff0c\u8fd9\u4e00\u4f4d\u4e0d\u7528\u8fc7\u591a\u4ecb\u7ecd\u4e86\u5427\uff0c\u5965\u7f8e\u7684\u7956\u5e08\u7237\u3002\u5165\u884c\u5341\u51e0\u5e74\uff0c\u8fd9\u672c\u4e66\u6211\u770b\u8fc7\u5f88\u591a\u904d\uff0c\u5230\u73b0\u5728\u8fd8\u4f1a\u7ecf\u5e38\u7ffb\u7ffb\uff0c\u603b\u4f1a\u6709\u65b0\u6536\u83b7\u3002<\/p>\n

\u5927\u5b66\u8084\u4e1a\uff0c\u66fe\u505a\u8fc7\u53a8\u5e08\u3001\u63a8\u9500\u5458\u3001\u519c\u592b\u548c\u5916\u4ea4\u5b98……\u5965\u683c\u5a01\u7ecf\u5386\u542c\u4e0a\u53bb\u574e\u5777\u53c8\u7cbe\u5f69\uff0c\u5c3d\u7ba138\u5c81\u624d\u6b63\u5f0f\u8fdb\u5165\u5e7f\u544a\u884c\u4e1a\uff0c\u4f46\u4e8b\u5b9e\u4e0a\u8fc7\u53bb\u7684\u4e00\u5207\u90fd\u662f\u79ef\u7d2f\u3002\u4ed624\u5c81\u65f6\u5199\u7684\u63a8\u9500\u8f85\u5bfc\u624b\u518c\uff0c\u540e\u6765\u88ab\u300a\u8d22\u5bcc\u300b\u8a89\u4e3a\u201c\u6709\u53f2\u4ee5\u6765\u6700\u597d\u7684\u63a8\u9500\u5458\u624b\u518c\u201d;\u5c31\u8fde\u65e9\u5148\u5728\u7687\u5bb6\u9152\u5e97\u53a8\u623f\u5de5\u4f5c\uff0c\u4ed6\u4e5f\u80fd\u4ece\u540e\u53a8\u5de5\u4f5c\u4e2d\u5b66\u4e60\u5230\u4e0d\u5c11\u7ecf\u9a8c\uff0c\u5bf9\u5965\u7f8e\u521d\u521b\u65f6\u7684\u7ba1\u7406\u5de5\u4f5c\u6709\u91cd\u8981\u7684\u5f71\u54cd\u3002<\/p>\n

\u3000\u201c\u5e7f\u544a\u72c2\u4eba\u201d\u4e54\u6cbb\u00b7\u8def\u6613\u65af<\/strong><\/p>\n

\u201c\u5e7f\u544a\u662f\u6709\u6bd2\u7684\u6c14\u4f53\uff0c\u7edd\u5bf9\u80fd\u653b\u51fb\u4f60\uff0c\u8ba9\u4f60\u7684\u80ba\u70b8\u88c2\u5f00\u6765\u3002\u201d<\/p>\n<\/p>\n

\u7f8e\u7c4d\u5e0c\u814a\u88d4\u5e7f\u544a\u4eba\uff0c1978\u5e74\u5c31\u4ee5\u6700\u5e74\u8f7b\u7684\u8d44\u683c\u8fdb\u5165\u4e86\u827a\u672f\u6307\u5bfc\u540d\u4eba\u5802\u548c\u521b\u610f\u540d\u4eba\u5802\uff0c1997\u5e74\u88abAIGA\u6388\u4e88\u7ec8\u8eab\u6210\u5c31\u91d1\u5956\uff0c84 \u5c81\u518d\u521b\u4e1a\uff0c\u521b\u7acb Lois TransMedia\u3002<\/p>\n

\u5982\u679c\u8bf4\u5965\u683c\u5a01\u4ee3\u8868\u4e86\u201c\u79d1\u5b66\u7684\u5e7f\u544a\u201d\u6d41\u6d3e\uff0c\u90a3\u4e48\u4e54\u6cbb\u8def\u6613\u65af\u4ee3\u8868\u7684\u5c31\u662f\u201c\u827a\u672f\u7684\u5e7f\u544a\u201d\u6d41\u6d3e\uff0c\u4ed6\u624d\u534e\u8086\u610f\u4e14\u6027\u683c\u53db\u9006\uff0c\u88ab\u4eba\u79f0\u4f5c\u662f\u201c\u5e7f\u544a\u754c\u7684\u83bd\u592b\u201d\u3001\u201c\u9ea6\u8fea\u900a\u5927\u9053\u4e0a\u7684\u75af\u5b50\u201d\uff0c\u8457\u6709\u300a\u851a\u84dd\u8be1\u8ba1\u300b\u300a\u5e7f\u544a\u7684\u827a\u672f\u300b\u7b49\u3002<\/p>\n

\u4ed6\u7684\u6fc0\u60c5\u4f53\u73b0\u5728\u4ed6\u5199\u8fc7\u7684\u6bcf\u4e00\u4e2a\u53e5\u5b50\uff0c\u505a\u8fc7\u7684\u6bcf\u4e00\u4e2a\u6848\u4f8b\u91cc\u3002\u5199\u65f6\u5c1a\u754c\u7684\u5bf9\u5934\u300a\u6ce2\u7433\u00b7\u7fe0\u683c\u745e\u81f4\u7ea6\u7ff0\u00b7\u8d39\u5c14\u5207\u5fb7\u7684\u4fe1\u300b\uff0c\u628a\u8d64\u88f8\u88f8\u7684\u8bbd\u523a\u72c2\u603c\u5199\u6210\u4e86\u60c5\u4e66;\u505aWolfschmidt\u4f0f\u7279\u52a0\u7684\u5e73\u9762\u5e7f\u544a\uff0c\u80fd\u505a\u6210\u67e0\u6aac\u3001\u6d0b\u8471\u3001\u6a44\u6984\u3001\u756a\u8304\u548c\u9152\u7684\u8f6e\u756a\u8c03\u60c5\u3002\u5199\u7ebd\u7ea6\uff0c\u5c31\u80fd\u628a\u7ebd\u7ea6\u7684\u9b45\u529b\u56db\u5c04\u4f53\u73b0\u5f97\u6dcb\u6dcb\u5c3d\u81f4\uff0c\u8ba9\u4eba\u770b\u5230\u76f4\u60f3\u4f11\u5b66\u8f9e\u804c\u53bb\u7ebd\u7ea6\u6d41\u6d6a\u3002<\/p>\n

\u4f60\u6c38\u8fdc\u4e0d\u80fd\u628a\u4ece\u524d\u90a3\u4e2a\u7537\u5b69\u4ece\u7ebd\u7ea6\u8fde\u6839\u62d4\u8d77\uff0c\u540c\u6837\u4e5f\u4e0d\u80fd\u628a\u7ebd\u7ea6\u4ece\u4eca\u5929\u8fd9\u4e2a\u7537\u4eba\u8eab\u4e0a\u8fde\u6839\u62d4\u6389\u3002<\/p>\n

\u8fd9\u662f\u90a3\u4e9b\u5b9e\u9645\u4e0a\u6839\u672c\u4e0d\u666e\u901a\u7684\u666e\u901a\u4eba\u7684\u5929\u5730\u3002\u5728\u8fd9\u91cc\uff0c\u72b9\u592a\u4eba\u575a\u51b3\u53cd\u5bf9\u82f1\u56fd\u65b0\u6559\u5f92\u7684\u540e\u4ee3\u4eec\uff0c\u610f\u5927\u5229\u4eba\u548c\u9ed1\u4eba\u4e00\u8d77\u5de5\u4f5c\uff0c\u7231\u5c14\u5170\u4eba\u548c\u6ce2\u591a\u9ece\u5404\u4eba\u901a\u5a5a\uff0c\u5e76\u8bc5\u5492\u53e4\u5df4\u4eba\u3002\u4eba\u4eec\u7d27\u5f20\u5730\u751f\u6d3b\uff0c\u50cf\u5b50\u5f39\u4e00\u6837\u76f4\u622a\u4e86\u5f53\u5730\u8868\u8fbe\u81ea\u5df1\u3002<\/p>\n

\u7ebd\u7ea6\u662f\u4e16\u754c\u7684\u6a71\u7a97\uff0c\u800c\u4e14\u662f\u4e16\u754c\u4e0a\u552f\u4e00\u4e00\u4e2a\uff0c\u5f62\u8c61\u548c\u8bcd\u6c47\u6bcf\u4e00\u5929\u90fd\u88ab\u4ee5\u65b0\u7684\u65b9\u5f0f\u7ec4\u5408\u6210\u66f4\u5927\u80c6\u66f4\u5730\u9053\u7684\u65b0\u8bcd\uff0c\u8868\u8fbe\u66f4\u65b0\u7684\u4e1c\u897f\u7684\u5730\u65b9\u3002<\/p>\n

\u7ebd\u7ea6\u8981\u6c42\u4f60\u53d1\u6325\u4f60\u7684\u9886\u609f\u529b\u4e0e\u624d\u667a\uff0c\u5426\u5219\u4f60\u5728\u8fd9\u91cc\u5c31\u65e0\u6cd5\u751f\u5b58\u3002<\/p>\n

\u8fd9\u6b63\u662f\u6211\u6240\u5d07\u62dc\u7684\u6311\u6218\u3002<\/p>\n

\u7ebd\u7ea6\uff0c\u5c31\u662f\u7ebd\u7ea6\u3002<\/p>\n

\u4ee5\u4e0a\u8fd9\u51e0\u4e2a\u7238\u7238\uff0c\u662f\u5c5e\u4e8e\u4f20\u7edf\u8425\u9500\u9635\u8425\u7684\u4e94\u5ea7\u5927\u5c71\uff0c\u4ed6\u4eec\u7684\u7406\u8bba\u4f53\u7cfb\u592a\u8fc7\u5e9e\u5927\uff0c\u4eca\u5929\u53ea\u80fd\u63d0\u5230\u4e00\u4e9b\u76ae\u6bdb\uff0c\u770b\u6587\u7ae0\u4e0d\u89e3\u6e34\uff0c\u5efa\u8bae\u5927\u5bb6\u53bb\u770b\u4e66\u3002<\/p>\n

\u63a5\u4e0b\u6765\u4e3a\u5927\u5bb6\u4ecb\u7ecd\u7684\u662f\u4e94\u4e2a\u65b0\u5a92\u4f53\u8425\u9500<\/a>\u9635\u8425\u7684\u4ee3\u8868\u4eba\u7269\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u4ee3\u8868\u4f5c(\u6211\u5df2\u7ecf\u8bf4\u8fc7\u65e0\u6570\u6b21\uff0c\u65b0\u5a92\u4f53\u65e9\u5c31\u4e0d\u65b0\u4e86\uff0c\u4f46\u65b9\u4fbf\u5927\u5bb6\u7406\u89e3\u6682\u65f6\u8fd9\u4e48\u79f0\u547c\u3002)<\/p>\n

\u3000\u3000\u300a\u5f15\u7206\u70b9\u300b\u9a6c\u5c14\u79d1\u59c6\u00b7\u683c\u62c9\u5fb7\u5a01\u5c14<\/strong><\/p>\n

\u201c\u5f53\u6211\u4eec\u8bd5\u56fe\u4f7f\u4e00\u79cd\u601d\u60f3\u3001\u4e00\u79cd\u89c2\u5ff5\u3001\u4e00\u4e2a\u4ea7\u54c1\u4e3a\u522b\u4eba\u6240\u63a5\u53d7\uff0c\u6211\u4eec\u5b9e\u9645\u4e0a\u662f\u5728\u6539\u53d8\u4ed6\u4eec\uff1a\u6211\u4eec\u5728\u611f\u67d3\u4ed6\u4eec\uff0c\u7528\u6211\u4eec\u7684\u6c14\u52bf\u5e2d\u5377\u4ed6\u4eec\uff0c\u4f7f\u4ed6\u4eec\u6e10\u6e10\u653e\u5f03\u654c\u610f\uff0c\u6162\u6162\u63a5\u53d7\u3002\u201d<\/p>\n<\/p>\n

\u9a6c\u5c14\u79d1\u59c6\u00b7\u683c\u62c9\u5fb7\u5a01\u5c14(Malcolm Gladwell)\uff0c2005\u5e74\u300a\u65f6\u4ee3\u5468\u520a\u300b\u8bc4\u9009\u4ed6\u4e3a\u201c100\u4f4d\u6700\u6709\u5f71\u54cd\u529b\u4eba\u7269\u201d\u4e4b\u4e00\u3002\u88ab\u300a\u5feb\u516c\u53f8\u300b\u8a89\u4e3a\u201c21\u4e16\u7eaa\u7684\u5f7c\u5f97\u00b7\u5fb7\u9c81\u514b\u201d\uff0c\u66fe\u662f\u300a\u534e\u76db\u987f\u90ae\u62a5\u300b\u5546\u52a1\u79d1\u5b66\u4e13\u680f\u4f5c\u5bb6\uff0c\u76ee\u524d\u662f\u300a\u7ebd\u7ea6\u5ba2\u300b\u6742\u5fd7\u4e13\u804c\u4f5c\u5bb6\u3002\u9664\u4e86\u300a\u5f15\u7206\u70b9\u300b\uff0c\u4ed6\u7684\u7ecf\u5178\u4f5c\u54c1\u8fd8\u6709\u300a\u5f02\u7c7b:\u4e0d\u4e00\u6837\u7684\u6210\u529f\u542f\u793a\u5f55\u300b\u300a\u9006\u8f6c\u300b\u7b49\u3002<\/p>\n

\u3000\u3000\u300a\u75af\u4f20\u300b\u4e54\u7eb3\u00b7\u4f2f\u6770<\/strong><\/p>\n

\u201c\u6ca1\u4eba\u6bcf\u6b21\u90fd\u80fd\u51fb\u51fa\u5168\u5792\u6253\uff0c\u4f46\u662f\u7406\u89e3\u5236\u9020\u8f70\u52a8\u7684\u79d1\u5b66\u4e4b\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u51fb\u51fa\u66f4\u591a\u7684\u4e00\u5792\u5b89\u6253\u3001\u4e8c\u5792\u5b89\u6253\u4e43\u81f3\u4e8e\u5168\u5792\u6253\u6765\u63d0\u9ad8\u6210\u529f\u7387\u3002<\/p>\n<\/p>\n

\u4e54\u7eb3\u00b7\u4f2f\u6770(Jonah Berger)\uff0c\u73b0\u4efb\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5927\u5b66\u6c83\u987f\u5546\u5b66\u9662\u5e02\u573a\u8425\u9500\u5b66\u6559\u6388\u3002\u4ed6\u7684\u7814\u7a76\u53ca\u60f3\u6cd5\u88ab\u300a\u7ebd\u7ea6\u65f6\u62a5\u6742\u5fd7\u300b\u8bc4\u4e3a\u5e74\u5ea6\u6700\u4f73\u65b0\u6982\u5ff5\u4e4b\u4e00\uff0c\u6c83\u987f\u5546\u5b66\u9662\u79f0\u4ed6\u4e3a\u201c\u94a2\u94c1\u6559\u6388\u201d(Iron Prof.)\u3002<\/p>\n

\u201c\u75af\u4f20\u201d\u5927\u6982\u662f\u54c1\u724c\u65b9\u6700\u559c\u6b22\u7684\u8bcd\u4e86\uff0c\u52a8\u4e0d\u52a8\u5c31\u542c\u5ba2\u6237\u8bf4\u201c\u6211\u4eec\u8981\u505a\u4e2a\u75c5\u6bd2\u89c6\u9891\u201d\uff0c\u201c\u6211\u4eec\u8fd9\u6761H5\u4e00\u5b9a\u8981\u5237\u5c4f\u201dblablabla\uff0c\u4e54\u7eb3\u00b7\u4f2f\u6770\u7684\u8fd9\u672c\u4ee3\u8868\u4f5c\u300a\u75af\u4f20\uff1a\u8ba9\u4f60\u7684\u4ea7\u54c1\u3001\u601d\u60f3\u3001\u884c\u4e3a\u50cf\u75c5\u6bd2\u4e00\u6837\u5165\u4fb5\u300b\u5c31\u662f\u63ed\u793a\u201c\u7206\u6b3e\u201d\u80cc\u540e\u7684\u79d8\u5bc6\uff0c\u6240\u6709\u7c7b\u578b\u7684\u4ea7\u54c1\u3001\u601d\u60f3\u3001\u884c\u4e3a\u75af\u72c2\u4f20\u64ad\u7684\u79d1\u5b66\u65b9\u6cd5\u3002<\/p>\n

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\u3000\u3000\u300a\u6e38\u620f\u6539\u53d8\u4e16\u754c\u300b\u7b80\u00b7\u9ea6\u6208\u5c3c\u683c\u5c14<\/strong><\/p>\n

\u201c\u6211\u4eec\u771f\u6b63\u9700\u8981\u7684\uff0c\u662f\u6e38\u620f\u80fd\u591f\u8d85\u8d8a\u8ba9\u4eba\u77ed\u6682\u5e78\u798f\u7684\u5fc3\u6d41\u548c\u5b57\u53f7\uff0c\u63d0\u4f9b\u4e00\u79cd\u66f4\u4e3a\u6301\u4e45\u7684\u60c5\u611f\u5956\u52b1;\u6211\u4eec\u771f\u6b63\u9700\u8981\u7684\uff0c\u662f\u54ea\u6015\u4e0d\u73a9\u7684\u65f6\u5019\u4ecd\u80fd\u8ba9\u6211\u4eec\u5e78\u798f\u7684\u6e38\u620f\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u624d\u80fd\u5728\u6e38\u620f\u548c\u73b0\u5b9e\u751f\u6d3b\u4e2d\u5b9e\u73b0\u6070\u5f53\u7684\u5e73\u8861\u3002\u201d<\/p>\n<\/p>\n

\u770b\u770b\u300a\u738b\u8005\u8363\u8000\u300b\u300a\u9634\u9633\u5e08\u300b\u8fd9\u4e24\u5e74\u7ea2\u7ea2\u706b\u706b\u7684\u6837\u5b50\u5c31\u77e5\u9053\uff0c\u6e38\u620f\u4ea7\u4e1a\u84b8\u84b8\u65e5\u4e0a\uff0c\u4eba\u4eec\u4e5f\u4e0d\u518d\u89c9\u5f97\u6e38\u620f\u662f\u201c\u73a9\u7269\u4e27\u5fd7\u201d\uff0c\u4f18\u8d28\u7684\u6e38\u620f\u8d8a\u6765\u8d8a\u591a\uff0c\u4f46\u8fd9\u8fd8\u8fdc\u8fdc\u4e0d\u591f\u3002\u7b80\u00b7\u9ea6\u6208\u5c3c\u683c\u5c14(Jane McGonigal)\u7684\u8fd9\u672c\u4e66\u5c31\u7ad9\u5728\u53e6\u4e00\u4e2a\u9ad8\u5ea6\u89e3\u8bfb\u6e38\u620f\u7684\u610f\u4e49\u4e86\uff0c\u6bd4\u5982\uff0c\u6211\u4eec\u7684\u793e\u4f1a\u6b63\u8d8a\u6765\u8d8a\u50cf\u4e00\u4e2a\u6e38\u620f\u3002<\/p>\n

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\u3000\u300a\u8d85\u7ea7\u7b26\u53f7\u5c31\u662f\u8d85\u7ea7\u521b\u610f\u300b\u534e\u4e0e\u534e<\/strong><\/p>\n

\u201c\u6240\u6709\u7684\u4e8b\u90fd\u662f\u4e00\u4ef6\u4e8b\u3002\u201d<\/p>\n<\/p>\n

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