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\u6700\u540e\uff0c\u4e92\u8054\u7f51\u5bf9\u4e8e\u4f20\u7edf\u773c\u955c\u96f6\u552e\u4f01\u4e1a\u6700\u5927\u7684\u5f71\u54cd\uff0c\u6765\u6e90\u4e8e\u4ea7\u54c1\u4ef7\u683c\u7684\u900f\u660e\u3002\u538b\u4f4e\u4ea7\u54c1\u5229\u6da6\uff0c\u63d0\u4f9b\u6027\u4ef7\u6bd4\u66f4\u9ad8\u7684\u4ea7\u54c1\uff0c\u8fd9\u4e9b\u505a\u6cd5\u624d\u662f\u771f\u6b63\u89e6\u52a8\u5b9e\u4f53\u96f6\u552e\u4f01\u4e1a\u795e\u7ecf\u7684\u5173\u952e\u70b9\u3002\u773c\u955c\u5e76\u975e\u66b4\u5229\uff0c\u5176\u9ad8\u6602\u7684\u4ef7\u683c\u5f88\u5927\u4e00\u90e8\u5206\u6765\u81ea\u4e8e\u9ec4\u91d1\u5730\u6bb5\u7684\u95e8\u9762\u623f\u79df\u548c\u4e13\u4e1a\u9a8c\u5149\u5e08\u7684\u85aa\u8d44\u6210\u672c\u3002\u800c\u76ee\u524d\u53ea\u5173\u6ce8\u4ea7\u54c1\u9500\u552e\u672c\u8eab\u7684\u5927\u591a\u6570\u7535\u5546\uff0c\u6070\u6070\u7701\u5374\u4e86\u8fd9\u4e24\u7b14\u5927\u989d\u5f00\u9500\uff0c\u6240\u4ee5\uff0c\u4ed6\u4eec\u4f4e\u5ec9\u7684\u552e\u4ef7\uff0c\u5f80\u5f80\u4f7f\u5f97\u4e00\u4e9b\u4f20\u7edf\u773c\u955c\u96f6\u552e\u4f01\u4e1a\u53eb\u82e6\u4e0d\u8fed\u3002<\/p>\n

\u603b\u7684\u6765\u8bb2\uff0c\u76ee\u524d\u4e92\u8054\u7f51\u5728\u5b8f\u89c2\u4e0a\u8fd8\u672a\u5bf9\u773c\u955c\u884c\u4e1a\u4ea7\u751f\u5b9e\u8d28\u6027\u7684\u5f71\u54cd\uff0c\u4f46\u5fae\u89c2\u65b9\u9762\u7684\u51b2\u51fb\u5374\u5df2\u4ee5\u8ba9\u6574\u4e2a\u884c\u4e1a\u611f\u53d7\u5230\u4e86\u5371\u673a\u611f\u3002\u540c\u65f6\uff0c\u4e0d\u5c11\u4e1a\u5185\u4eba\u58eb\u4e5f\u5f00\u59cb\u8ba4\u8bc6\u5230\uff0c\u62b5\u5236\u7535\u5546\u5df2\u4e0d\u518d\u662f\u660e\u667a\u4e4b\u4e3e\uff0c\u62e5\u62b1\u4e92\u8054\u7f51\uff0c\u878d\u5408\u7535\u5546\u624d\u662f\u4f20\u7edf\u773c\u955c\u96f6\u552e\u4f01\u4e1a\u672a\u6765\u53d1\u5c55\u7684\u65b9\u5411\u3002\u6240\u4ee5\uff0c\u4ece2014\u5e74\u5f00\u59cb\uff0c\u4e1a\u5185\u5f00\u59cb\u9010\u6b65\u5174\u8d77\u4e86\u89e3\u548c\u5b66\u4e60\u4e92\u8054\u7f51\u53ca\u7535\u5546\u7684\u70ed\u6f6e\uff0c\u76f8\u5173\u804c\u80fd\u90e8\u95e8\u4e5f\u5f00\u59cb\u6709\u610f\u8bc6\u5730\u5f15\u5bfc\u96f6\u552e\u4f01\u4e1a\u3002\u4e2d\u56fd\u773c\u955c\u534f\u4f1a\u7406\u4e8b\u957f\u5d14\u6bc5\u5728\u201c\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u773c\u955c\u4e1a\u53d1\u5c55\u7814\u8ba8\u4f1a\u201d\u4e0a\u5c31\u66fe\u6307\u51fa\uff1a\u201c\u773c\u955c\u884c\u4e1a\u6b63\u5904\u4e8e\u542f\u52a8\u5341\u4e09\u4e94\u89c4\u5212\u548c\u8c0b\u5212\u672a\u6765\u4e94\u5e74\u53d1\u5c55\u76ee\u6807\u7684\u5173\u952e\u671f\uff0c\u4e5f\u5904\u4e8e\u4e92\u8054\u7f51\u9ad8\u901f\u53d1\u5c55\u7684\u65f6\u671f\uff0c\u5fc5\u987b\u9075\u5faa\u79ef\u6781\u5229\u7528\u79d1\u5b66\u53d1\u5c55\u7684\u65b9\u9488\uff0c\u52a0\u5f3a\u7f51\u7edc\u5efa\u8bbe\u548c\u4ea7\u4e1a\u521b\u65b0\uff0c\u63a8\u52a8\u4e92\u8054\u7f51\u4e0e\u4f20\u7edf\u8425\u9500\u6a21\u5f0f\u6df1\u5ea6\u878d\u5408\uff0c\u5145\u5206\u53d1\u5c55\u4e92\u8054\u7f51\u5728\u4fc3\u8fdb\u884c\u4e1a\u53d1\u5c55\u4e2d\u7684\u4f5c\u7528\u3002\u201d\u56fd\u5185\u5c1a\u773c\u955c\u7c7b\u7535\u5b50\u5546\u57ce\u7231\u6234\u7f51CEO\u9648\u4f76\u4e5f\u63d0\u51fa\uff1a\u201c\u672a\u6765\uff0c\u7535\u5546\u5c06\u6210\u4e3a\u773c\u955c\u5546\u5bb6\u7684\u6807\u914d\uff01\u201d\u53ef\u89c1\uff0c\u867d\u7136\u4e92\u8054\u7f51\u8ba9\u4f20\u7edf\u773c\u955c\u96f6\u552e\u4e1a\u62b1\u6028\u4e0d\u5df2\uff0c\u4f46\u662f\u878d\u5408\u5df2\u6210\u5927\u52bf\u6240\u8d8b\uff0c\u4efb\u4f55\u6f20\u89c6\u548c\u62b5\u89e6\u4e92\u8054\u7f51\u7684\u505a\u6cd5\u90fd\u5c06\u662f\u9006\u6d41\u800c\u884c\uff0c\u773c\u955c\u884c\u4e1a\u7684\u672a\u6765\u5df2\u79bb\u4e0d\u5f00\u4e92\u8054\u7f51\u3002<\/p>\n

\u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981O2O\uff1f<\/strong><\/p>\n

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\"\"<\/p>\n

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\u4f46\u968f\u7740O2O(Online To Offline)\u6a21\u5f0f\u7684\u9010\u6e10\u5b8c\u5584\uff0c\u4e0d\u5c11\u4e1a\u5185\u4eba\u58eb\u5f00\u59cb\u770b\u5230\u4e86\u914d\u955c\u4e0e\u7f51\u7edc\u878d\u5408\u540e\u6240\u80fd\u5e26\u6765\u7684\u53d8\u5316\u3002\u4ebf\u8d85\u773c\u955c\u7535\u5b50\u5546\u52a1\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406\u674e\u660c\u5229\u5c31\u66fe\u8bb2\u9053\uff1a\u201cO2O\u6a21\u5f0f\u662f\u773c\u955c\u884c\u4e1a\u7ed3\u5408\u4e92\u8054\u7f51\u53d1\u5c55\u7684\u6700\u5408\u9002\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u201d\u773c\u955c\u96f6\u552e\u5e97\u552e\u5356\u7684\u4ea7\u54c1\u5927\u591a\u662f\u534a\u6210\u54c1\uff0c\u5fc5\u987b\u901a\u8fc7\u79d1\u5b66\u7684\u9a8c\u914d\u3001\u52a0\u5de5\u624d\u80fd\u6700\u7ec8\u6210\u4e3a\u6d88\u8d39\u8005\u4f7f\u7528\u7684\u6210\u54c1\u3002\u4ee5\u524d\u7684\u6d88\u8d39\u8005\u8981\u4e86\u89e3\u6709\u5173\u773c\u955c\u65b9\u9762\u7684\u4fe1\u606f\uff0c\u5982\u54c1\u724c\u3001\u6b3e\u5f0f\u3001\u4ef7\u683c\u3001\u8d28\u91cf\u3001\u914d\u955c\u4fbf\u6377\u5ea6\u7b49\uff0c\u4e0d\u5f97\u4e0d\u5230\u96f6\u552e\u5e97\u53bb\uff0c\u800c\u73b0\u5728\u65e9\u5df2\u4e60\u60ef\u4e86\u7f51\u7edc\u8d2d\u7269\u7684\u6d88\u8d39\u8005\u66f4\u613f\u610f\u4ece\u7f51\u4e0a\u641c\u96c6\u4ea7\u54c1\u4fe1\u606f\u3001\u67e5\u770b\u7528\u6237\u8bc4\u8bba\u3001\u6bd4\u5bf9\u4ea7\u54c1\u4ef7\u683c\u3001\u641c\u7d22\u5e97\u94fa\u4f4d\u7f6e\u7b49\u7b49\uff0c\u5728\u4ed6\u4eec\u51fa\u95e8\u524d\u5c31\u5df2\u7ecf\u4f5c\u51fa\u4e86\u5982\u4f55\u5728\u5b9e\u4f53\u5e97\u6d88\u8d39\u7684\u79cd\u79cd\u51b3\u5b9a\u3002\u4f46\u662f\uff0c\u7f51\u7edc\u4e0d\u53ef\u80fd\u5b8c\u5168\u89e3\u51b3\u5236\u4f5c\u4e00\u526f\u6210\u54c1\u773c\u955c\u7684\u6240\u6709\u95ee\u9898\uff0c\u6709\u5173\u4e13\u4e1a\u773c\u89c6\u5149\u6280\u672f\u65b9\u9762\u7684\u9a8c\u914d\u3001\u52a0\u5de5\u7b49\u6d41\u7a0b\uff0c\u4ecd\u7136\u9700\u8981\u843d\u5b9e\u5230\u5b9e\u4f53\u5e97\u7684\u64cd\u4f5c\u3002\u6240\u4ee5\uff0c\u5728\u65e0\u5904\u4e0d\u7f51\u7edc\u7684\u4eca\u5929\uff0c\u773c\u955c\u884c\u4e1a\u53ea\u6709\u4ece\u4ea7\u54c1\u3001\u4ea4\u6613\u6e20\u9053\u3001\u8425\u9500\u8fd93\u4e2a\u65b9\u9762\u5b9e\u73b0\u771f\u6b63\u7684\u4e92\u8054\u7f51\u5316\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u65f6\u65f6\u67e5\u770b\u3001\u641c\u7d22\uff0c\u518d\u7ed3\u5408\u7ebf\u4e0b\u5b9e\u4f53\u5e97\u7684\u9a8c\u914d\u670d\u52a1\uff0c\u624d\u80fd\u4e3a\u5176\u8282\u7701\u8d2d\u7269\u73af\u8282\uff0c\u63d0\u4f9b\u4fbf\u5229\u7684\u8d2d\u7269\u6a21\u5f0f\uff0c\u589e\u52a0\u5b9e\u4f53\u5e97\u4e0e\u6d88\u8d39\u8005\u7684\u7c98\u8fde\u5ea6\uff0c\u7262\u7262\u5730\u7ad9\u7a33\u5e02\u573a\u3002<\/p>\n

\u6240\u4ee5\uff0c\u65e0\u8bba\u5bf9\u5b9e\u4f53\u5e97\u8fd8\u662f\u7535\u5546\u6765\u8bb2\uff0c\u8fd0\u7528\u597dO2O\u6a21\u5f0f\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u4e00\u73af\u3002\u5f53\u4f20\u7edf\u773c\u955c\u96f6\u552e\u5e97\u56e0\u79df\u91d1\u9ad8\u6602\u800c\u642c\u79bb\u4e34\u8857\u95e8\u9762\uff0c\u8f6c\u5165\u4e8c\u697c\u6216\u8005\u5730\u4e0b\u5ba4\uff0c\u751a\u81f3\u5199\u5b57\u697c\u65f6\uff0c\u5982\u4f55\u52a0\u5927\u4e0e\u73b0\u6709\u5ba2\u6237\u7684\u7c98\u8fde\u5ea6\uff0c\u6269\u5bbd\u4f4e\u6210\u672c\u5438\u5f15\u5ba2\u6e90\u7684\u6e20\u9053\u5c31\u663e\u5f97\u81f3\u5173\u91cd\u8981\uff1b\u7535\u5546\u60f3\u5728\u9664\u88c5\u9970\u773c\u955c\u4e4b\u5916\u7684\u914d\u955c\u5e02\u573a\u6709\u6240\u4f5c\u4e3a\uff0c\u4e0e\u5177\u5907\u4e13\u4e1a\u80fd\u529b\u548c\u4f18\u8d28\u670d\u52a1\u6c34\u5e73\u7684\u5b9e\u4f53\u5e97\u5408\u4f5c\u4e5f\u5c31\u6210\u4e3a\u4e86\u6700\u4f73\u9009\u62e9\u3002\u6240\u4ee5\uff0c\u773c\u955c\u884c\u4e1a\u9700\u8981O2O\uff0c\u9700\u8981\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u5b8c\u7f8e\u7684\u878d\u5408\u4e0e\u4e92\u52a8\uff0c\u800c\u8fd9\u4e00\u5207\uff0c\u5c31\u662f\u4e92\u8054\u7f51\u7ed9\u773c\u955c\u96f6\u552e\u884c\u4e1a\u6240\u5e26\u6765\u7684\u673a\u9047\u4e0e\u53d8\u5316\u3002<\/p>\n

\u4e92\u8054\u7f51+\u773c\u955c\uff0c\u672a\u6765\u662f\u5fc5\u7136\u8d8b\u52bf\uff01<\/strong><\/p>\n

\u867d\u7136\u4e4b\u524d\u8c08\u8bba\u4e86\u4e0d\u5c11O2O\u5bf9\u4e8e\u773c\u955c\u884c\u4e1a\u7684\u597d\u5904\uff0c\u4f46\u662f\u81f3\u4eca\u4e3a\u6b62\uff0c\u65e0\u8bba\u662f\u4ece\u7ebf\u4e0a\u8fd8\u662f\u4ece\u7ebf\u4e0b\u8e0f\u5165O2O\u7684\u4f01\u4e1a\uff0c\u6210\u529f\u7684\u5be5\u5be5\u65e0\u51e0\uff0c\u4f46\u662f\uff0c\u4ebf\u8d85\u773c\u955c\u521b\u59cb\u4eba\u674e\u660c\u5229\u8ba4\u4e3a\uff0c\u5efa\u7acb020\u5bf9\u773c\u955c\u884c\u4e1a\u786e\u5b9e\u662f\u975e\u5e38\u4e0d\u5bb9\u6613\u7684\u6311\u6218\uff0c\u56e0\u4e3a\uff0c\u4ebf\u8d85\u773c\u955c\u5728\u4e92\u8054\u7f51+\u773c\u955c\u9886\u57df\u79ef\u6781\u63a2\u7d22\u4e86\u90a3\u4e48\u591a\u5e74\uff0c\u624d\u53d6\u5f97\u4e86\u4eca\u5929\u7684\u6210\u5c31\u3002\u9664\u5c11\u6570\u51e0\u5bb6\u77e5\u540d\u4f01\u4e1a\u5916\uff0c\u5176\u4ed6\u57fa\u672c\u90fd\u4ee5\u60e8\u6de1\u6536\u573a\u3002\u90a3\u4e48\uff0c\u5230\u5e95\u662f\u4ec0\u4e48\u963b\u788d\u4e86\u773c\u955c\u884c\u4e1aO2O\u7684\u53d1\u5c55\u5462\uff1f\u8ba9\u6211\u4eec\u4ece\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u8fdb\u884c\u5206\u6790\uff1a<\/p>\n

\u5176\u4e00\uff1a\u4e92\u8054\u7f51\u8ba4\u77e5\u3002<\/strong>\u5f88\u591a\u773c\u955c\u96f6\u552e\u4f01\u4e1a\u8d1f\u8d23\u4eba\u8ba4\u8bc6\u5230\u4e86\u7535\u5546\u5bf9\u4e8e\u5b9e\u4f53\u5e97\u7684\u91cd\u8981\u4f5c\u7528\uff0c\u5e76\u7740\u624b\u5f00\u59cb\u5efa\u7acbO2O\uff0c\u4f46\u662f\u56e0\u4e3a\u4ed6\u4eec\u5e76\u6ca1\u6709\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u7406\u89e3\u548c\u8ba4\u77e5\u7f51\u7edc\uff0c\u5f80\u5f80\u95ef\u5f97\u5934\u7834\u8840\u6d41\uff0c\u6700\u7ec8\u5374\u6ca1\u6709\u4efb\u4f55\u6536\u83b7\u3002\u8fd8\u6709\u4e00\u4e9b\u4eba\uff0c\u56e0\u4e3a\u6ca1\u6709\u6df1\u523b\u8ba4\u8bc6\u7f51\u7edc\u7684\u7279\u6027\uff0c\u4e00\u9047\u5230\u6ce2\u6298\u5c31\u65e0\u6240\u9002\u4ece\uff0c\u6700\u7ec8\u9009\u62e9\u653e\u5f03\u3002\u6240\u4ee5\uff0c\u6ca1\u6709\u5bf9\u7f51\u7edc\u8fdb\u884c\u5168\u9762\u3001\u6df1\u523b\u4e86\u89e3\u7684\u5546\u5bb6\uff0c\u5927\u591a\u53ea\u4f1a\u6d45\u5c1d\u8f84\u6b62\uff0c\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u7f51\u7edc\u4e2d\uff0c\u8fd9\u6837\u7684\u505a\u6cd5\u53ea\u4f1a\u8ba9\u4ed6\u4eec\u65e0\u60c5\u7684\u88ab\u6dd8\u6c70\u3002<\/p>\n

\u5176\u4e8c\uff1a\u4e92\u8054\u7f51\u56e2\u961f\u3002<\/strong>\u8981\u60f3\u5efa\u7acb\u4e00\u4e2a\u5b8c\u6574\u7684O2O\u7cfb\u7edf\uff0c\u4e00\u652f\u5177\u5907\u72ec\u7acb\u8fd0\u4f5c\u7535\u5546\u80fd\u529b\u7684\u56e2\u961f\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u4f46\u662f\u4fd7\u8bdd\u8bf4\u5f97\u597d\uff0c\u9694\u884c\u5982\u9694\u5c71\uff0c\u773c\u955c\u884c\u4e1a\u7684\u4eba\u60f3\u81ea\u4e3b\u642d\u5efa\u8fd9\u4e2a\u56e2\u961f\u662f\u975e\u5e38\u56f0\u96be\u7684\uff0c\u800c\u4e92\u8054\u7f51\u9886\u57df\u5185\uff0c\u6b64\u7c7b\u4eba\u624d\u4e5f\u662f\u7a00\u7f3a\u8d44\u6e90\u3002\u5373\u4f7f\u4f60\u9ad8\u85aa\u8058\u8bf7\u5e76\u642d\u5efa\u4e86\u4e00\u4e2a\u4f18\u79c0\u56e2\u961f\uff0c\u5982\u4f55\u8ba9\u8fd9\u4e2a\u56e2\u961f\u4e0e\u4f60\u7684\u516c\u53f8\u6709\u6548\u878d\u5408\uff0c\u5982\u4f55\u8ba9\u5176\u4e0e\u773c\u955c\u884c\u4e1a\u6709\u6548\u878d\u5408\uff0c\u8fd9\u4e9b\u90fd\u662f\u5f88\u5927\u7684\u96be\u9898\u3002<\/p>\n

\u5176\u4e09\uff1a\u4ea7\u54c1\u3002<\/strong>\u4f20\u7edf\u773c\u955c\u96f6\u552e\u4f01\u4e1a\u5728\u4ea7\u54c1\u7684\u91c7\u8d2d\u4e0a\uff0c\u4e3b\u8981\u4f9d\u9760\u54c1\u724c\u5546\uff0c\u4f46\u8fd9\u6837\u7684\u6a21\u5f0f\u5c31\u4f7f\u5f97\u4ed6\u4eec\u7684\u4ea7\u54c1\u4e0e\u7f51\u7edc\u4e0a\u7684\u4ea7\u54c1\u76f8\u6bd4\uff0c\u5728\u6b3e\u5f0f\u3001\u66f4\u65b0\u9891\u7387\u3001\u6027\u4ef7\u6bd4\u7b49\u65b9\u9762\u5904\u4e8e\u88ab\u52a8\u7684\u5883\u5730\uff0c\u96be\u4ee5\u6ee1\u8db3\u5f53\u4e0b\u7f51\u7edc\u4e3b\u6d41\u6d88\u8d39\u7fa4\u4f53\u7684\u9700\u6c42\uff0c\u8fdb\u800c\u65e0\u6cd5\u5728\u7ebf\u4e0a\u8fdb\u884c\u5ba2\u6e90\u7684\u6709\u6548\u5f00\u62d3\u3002<\/p>\n

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