{"id":113063,"date":"2019-05-22T10:25:11","date_gmt":"2019-05-22T02:25:11","guid":{"rendered":"http:\/\/www.fagao.me\/?p=113063"},"modified":"2019-05-22T10:25:11","modified_gmt":"2019-05-22T02:25:11","slug":"%e5%93%81%e7%89%8c%e7%ad%96%e5%88%92%e6%80%8e%e4%b9%88%e5%81%9a-%e5%9f%ba%e4%ba%8e%e5%9b%9b%e7%a7%8d%e5%93%81%e7%89%8c%e8%90%a5%e9%94%80%e7%90%86%e8%ae%ba%e7%9a%84%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/113063.htm","title":{"rendered":"\u54c1\u724c\u7b56\u5212\u600e\u4e48\u505a \u2014\u2014\u57fa\u4e8e\u56db\u79cd\u54c1\u724c\u8425\u9500\u7406\u8bba\u7684\u5206\u6790"},"content":{"rendered":"

\"\"<\/p>\n

1.USP\u7406\u8bba<\/span><\/strong><\/p>\n

USP\u5373Unique Selling Proposition\uff0c\u5728\u5e02\u573a\u8425\u9500\u4e2d\u4e3b\u5f20\u54c1\u724c\u8981\u6709\u81ea\u8eab\u72ec\u7279\u7684\u9500\u552e\u5356\u70b9\u3002\u8be5\u7406\u5ff5\u7531\u7f57\u745f\u00b7\u745e\u592b\u65af\u4e8e1961\u5e74\u7684\u300a\u5b9e\u6548\u7684\u5e7f\u544a\u300b\u4e2d\u6b63\u5f0f\u63d0\u51fa\u3002\u90a3\u65f6\uff0c\u745e\u592b\u65af\u6b63\u4efb\u804c\u4e8e\u6cf0\u5fb7\u00b7\u8d1d\u8328\u5e7f\u544a\u516c\u53f8\uff0c\u5728\u4ed6\u6267\u638c\u516c\u53f8\u7684\u51e0\u5e74\u4e2d\uff0c\u516c\u53f8\u8425\u4e1a\u989d\u4e00\u5ea6\u9ad8\u8fbe25\u4ebf\u7f8e\u5143\uff0c\u6210\u4e3a\u4e16\u754c\u7b2c\u4e94\u5927\u5e7f\u544a\u516c\u53f8\u3002<\/span><\/p>\n

\u745e\u592b\u65af\u8ba4\u4e3a\uff0c\u4e00\u5219\u5e7f\u544a\u5fc5\u987b\u5411\u6d88\u8d39\u8005\u660e\u786e\u9648\u8ff0\u4e00\u4e2a\u5177\u6709\u5f3a\u5927\u5438\u5f15\u529b\u548c\u6253\u52a8\u529b\u7684\u6d88\u8d39\u4e3b\u5f20\uff0c\u540c\u65f6\uff0c\u8be5\u4e3b\u5f20\u5fc5\u987b\u662f\u72ec\u7279\u7684\uff0c\u6216\u662f\u5176\u4ed6\u540c\u7c7b\u4ea7\u54c1\u5ba3\u4f20\u90e8\u66fe\u63d0\u51fa\u6216\u8868\u73b0\u8fc7\u7684\u3002<\/span><\/p>\n

\u201c\u626d\u4e00\u626d\uff0c\u8214\u4e00\u8214\uff0c\u6ce1\u4e00\u6ce1\uff0c\u53ea\u6709\u5965\u5229\u5965\u3002\u201d\u8fd9\u53e5\u8bdd\u4f60\u4e00\u5b9a\u4e0d\u4f1a\u964c\u751f\u3002\u6ca1\u9519\uff0c\u8fd9\u5c31\u662f\u65e9\u671f\u5965\u5229\u5965\u7684\u5e7f\u544a\u8bed\uff0c\u7236\u4e0e\u5b50\u3001\u59da\u660e\u4e0e\u5c0f\u6b63\u592a\uff0c\u90fd\u5728\u5411\u6d88\u8d39\u8005\u4eec\u63a8\u8350\u72ec\u7279\u7684\u5965\u5229\u5965\u5403\u6cd5\u3002\u8fb9\u5403\u8fb9\u73a9\u7684\u65b0\u5f62\u5f0f\u4e0e\u6d88\u8d39\u8005\u7684\u5229\u76ca\u6302\u94a9\uff0c\u5438\u5f15\u4e86\u4f17\u591a\u5927\u5c0f\u670b\u53cb\u4eec\uff0c\u8fd9\u4e5f\u6210\u4e3a\u4e86\u5965\u5229\u5965\u7684\u72ec\u7279\u4e3b\u5f20\uff0c\u6ca1\u6709\u54ea\u6b3e\u997c\u5e72\u8fd8\u80fd\u50cf\u5965\u5229\u5965\u8fd9\u6837\u73a9\u513f\u4e86\u3002<\/span><\/p>\n

\u4e0d\u8fc7\uff0c\u73b0\u4e3a\u5361\u592b\u98df\u54c1\u4e0b\u8457\u540d\u54c1\u724c\u7684\u5965\u5229\u5965\uff0c\u76ee\u524d\u6b63\u5728\u54c1\u724c\u8f6c\u578b\u4e0e\u91cd\u65b0\u5b9a\u4f4d\u671f\uff0c\u63a8\u51fa\u4e86\u8f7b\u8584\u578b\u997c\u5e72\uff0c\u4e3b\u6253\u65f6\u5c1a\uff0c\u4e5f\u5ef6\u7eed\u4e86\u597d\u5403\u597d\u73a9\u513f\u7684\u840c\u8da3\u5370\u8c61\u30022016\u5e74\uff0c\u5965\u5229\u5965\u516c\u53f8\u7684\u5168\u7403\u5e7f\u544a\u6218\u7565\u5df2\u7ecf\u653e\u5f03\u5355\u4e00\u5316\u7684\u54c1\u724c\u7b56\u7565\uff0c\u5b83\u9f13\u52b1\u4eba\u4eec\u5c1d\u8bd5\u4e0d\u540c\u7684\u53e3\u5473\uff0c\u63a5\u53d7\u591a\u6837\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n

2.\u5b9a\u4f4d\u7406\u8bba<\/span><\/strong><\/p>\n

\u8425\u9500\u4e13\u5bb6\u827e\u00b7\u91cc\u65af\u4e0e\u6770\u514b\u00b7\u7279\u52b3\u7279\u4e8e1969\u5e74\u5728\u300a\u5b9a\u4f4d\u662f\u4eba\u4eec\u5728\u4eca\u65e5\u6a21\u4eff\u4e3b\u4e49\u5e02\u573a\u6240\u73a9\u7684\u6e38\u620f\u300b\u4e2d\u9996\u6b21\u4f7f\u7528\u4e86\u201c\u5b9a\u4f4d\u201d\u6982\u5ff5\u3002\u4e0eUSP\u7406\u8bba\u4e0d\u540c\u7684\u662f\uff0c\u5b9a\u4f4d\u7406\u8bba\u5f3a\u8c03\u54c1\u724c\u8981\u5728\u6d88\u8d39\u8005\u7684\u5fc3\u667a\u4e0a\u4e0b\u529f\u592b\uff0c\u5728\u4ed6\u4eec\u5fc3\u4e2d\u5360\u636e\u4e00\u4e2a\u4f4d\u7f6e\uff0c\u63d0\u4f9b\u6709\u522b\u4e8e\u7ade\u4e89\u8005\u7684\u5229\u76ca\uff0c\u5e76\u7ef4\u6301\u597d\u81ea\u5df1\u7684\u7ecf\u8425\u201c\u75db\u70b9\u201d\u3002<\/span><\/p>\n

\u5b9a\u4f4d\u7406\u8bba\u4e5f\u9700\u8981\u5e7f\u544a\u8868\u73b0\u51fa\u5dee\u5f02\u6027\uff0c\u4f46\u5e76\u4e0d\u662f\u6307\u51fa\u5177\u4f53\u4ea7\u54c1\u95f4\u7684\u7279\u6b8a\u5dee\u5f02\uff0c\u800c\u662f\u54c1\u724c\u6982\u5ff5\u4e4b\u95f4\u7684\u4e0d\u540c\u3002<\/span><\/p>\n

\u51b0\u6dc7\u6dcb\u54c1\u724c\u53ef\u7231\u591a\u7684\u5e7f\u544a\u7b56\u5212\u5c31\u4f53\u73b0\u4e86\u5b9a\u4f4d\u7406\u8bba\uff0c\u81ea\uff12\uff10\uff11\uff12\u5e74\u5f00\u59cb\u63a8\u51fa\u9752\u6625\u7231\u60c5\u7cfb\u5217\u5fae\u7535\u5f71\u300a\u8fd9\u4e00\u523b\uff0c\u7231\u5427\u300b\uff0c\u5230\u4eca\u5df2\u6709\uff16\u5e74\u3002\u9648\u67cf\u9716\u3001\u6797\u4f9d\u6668\u3001\u9648\u4f1f\u9706\u3001\u5f20\u827a\u5174\u3001\u8d75\u5609\u654f\u2026\u2026\u591a\u4f4d\u5f53\u7ea2\u5076\u50cf\u5171\u540c\u6f14\u7ece\u53ef\u7231\u591a\u7684\u201c\u7231\u60c5\u8c61\u9650\u201d\u8bba\u3002\u6bcf\u4e00\u90e8\u5fae\u7535\u5f71\u4e2d\uff0c\u53ef\u7231\u591a\u90fd\u662f\u8868\u8fbe\u7231\u610f\u7684\u4e0d\u4e8c\u795e\u5668\uff0c\u6df1\u5165\u4eba\u5fc3\u3002\u60f3\u8981\u50cf\u7537\u795e\u5973\u795e\u544a\u767d\uff1f\u4e70\u4e00\u53ea\u53ef\u7231\u591a\u5427\uff0c\u65e0\u8bba\u662f\u4ec0\u4e48\u53e3\u5473\uff0c\u8ba9\u5b83\u4ee3\u66ff\u4f60\u5450\u558a\uff1a\u201c\u8fd9\u4e00\u523b\uff0c\u7231\u5427\uff01\u201d<\/span><\/p>\n

\"\"<\/p>\n

3.\u54c1\u724c\u5f62\u8c61\u8bba<\/span><\/strong><\/p>\n

\uff12\uff10\u4e16\u7eaa\uff16\uff10\u5e74\u4ee3\uff0c\u201c\u5e7f\u544a\u6559\u7236\u201d\u5927\u536b\u00b7\u5965\u683c\u5a01\u63d0\u51fa\u4e86\u54c1\u724c\u5f62\u8c61\u7406\u8bba\u3002\u5728\u201c\u4eff\u6548\u4ea7\u54c1\u96ea\u5d29\u5f0f\u7684\u8fdb\u5165\u5e02\u573a\u540e\u201d\uff0c\u60f3\u63d0\u51fa\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u53d8\u5f97\u8d8a\u6765\u8d8a\u96be\u3002\u5965\u683c\u5a01\u8ba4\u4e3a\uff0c\u54c1\u724c\u5f62\u8c61\u7684\u6811\u7acb\u662f\u4e00\u4e2a\u957f\u671f\u7684\u8fc7\u7a0b\uff0c\u6700\u7ec8\u51b3\u5b9a\u54c1\u724c\u7684\u5e02\u573a\u5730\u4f4d\u7684\uff0c\u5176\u5b9e\u662f\u54c1\u724c\u603b\u4f53\u4e0a\u7684\u6027\u683c\uff0c\u800c\u4e0d\u662f\u4ea7\u54c1\u95f4\u5fae\u4e0d\u8db3\u9053\u7684\u5177\u4f53\u5dee\u5f02\u3002<\/span><\/p>\n

\u201c\u6211\u4eec\u8ba4\u4e3a\uff0c\u6bcf\u4e00\u4e2a\u54c1\u724c\u90fd\u662f\u4e00\u4e2a\u4ea7\u54c1\uff0c\u4f46\u4e0d\u662f\u6240\u6709\u7684\u4ea7\u54c1\u90fd\u662f\u54c1\u724c\u3002\u201d\u800c\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u4e0d\u4ec5\u4f7f\u4ea7\u54c1\uff0c\u8fd8\u6709\u4ea7\u54c1\u80cc\u540e\u7684\u54c1\u724c\u5370\u8c61\u4e0e\u66f4\u9ad8\u5c42\u6b21\u7684\u5fc3\u7406\u6ee1\u8db3\u611f\u3002<\/span><\/p>\n

4.IMC\u6574\u5408\u8425\u9500<\/a><\/span><\/strong><\/p>\n

\uff11\uff19\uff19\uff13\u5e74\uff0c\u7f8e\u56fd\u897f\u5317\u5927\u5b66\u6559\u6388\u5510\u00b7\u8212\u5c14\u8328\u5728\u300a\u6574\u5408\u8425\u9500<\/a>\u4f20\u64ad\u300b\u4e00\u4e66\u4e2d\u63d0\u51fa\uff29\uff2d\uff23\uff08integrated marketing communication\uff09\u3002\u6574\u5408\u8425\u9500<\/a>\u7406\u8bba\u51fa\u73b0\u6700\u665a\uff0c\u5374\u5728\u65b0\u5a92\u4f53\u5927\u73af\u5883\u4e0b\uff0c\u5e94\u7528\u6700\u4e3a\u5e7f\u6cdb\u3002\u5728\u8212\u5c14\u8328\u770b\u6765\uff0cIMC\u7684\u7cbe\u534e\u5728\u4e8e\u201c\u4f20\u64ad\u662f\u548c\u6d88\u8d39\u8005\u4e92\u52a8\u201d\uff0c\u9700\u805a\u7126\u4e8e\u6d88\u8d39\u8005\uff0c\u5c06\u4f01\u4e1a\u7684\u4e00\u5207\u8425\u9500\u4e0e\u4f20\u64ad\u6d3b\u52a8\u3001\u4e00\u5207\u6e20\u9053\u8fdb\u884c\u6574\u5408\u91cd\u7ec4\uff0c\u4f7f\u6d88\u8d39\u8005\u80fd\u5728\u5168\u5a92\u4f53\u4e2d\u63a5\u89e6\u4f01\u4e1a\u7684\u54c1\u724c\u4fe1\u606f\uff0c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u957f\u671f\u7684\u8054\u7cfb\u3002\u5fae\u535a\u3001\u5fae\u4fe1\u2026\u2026\u5f53\u4e0b\uff0c\u597d\u50cf\u4efb\u4f55\u4e00\u4e2a\u4f01\u4e1a\u90fd\u5728\u7ec4\u5efa\u81ea\u5df1\u7684\u65b0\u5a92\u4f53\u5e73\u53f0\u4e0e\u77e9\u9635\uff0c\u516c\u5173\u4f20\u64ad\u4e0e\u4ea7\u54c1\u8425\u9500\u5df2\u7136\u7ed3\u5408\uff0c\u66f4\u6709\u201c80\u4e07\u84ddV\u603b\u6559\u5934\u201d\u65b0\u6d6a\u5fae\u535a@\u6d77\u5c14\u9886\u5934\u73a9\u513f\u8d77\u4e86\u501f\u52bf\u4e0e\u4eba\u683c\u5316\u54c1\u724c\u5851\u9020\u3002<\/span><\/p>\n

\u54c1\u724c\u7b56\u5212\u600e\u4e48\u505a\uff1f\u770b\u5b8c\u56db\u4e2a\u7ecf\u5178\u7406\u8bba\uff0c\u73b0\u5728\uff0c\u4f60\u6709\u60f3\u6cd5\u4e86\u5417\uff1f<\/span><\/p>\n

\u6c47\u56fe\u7b56\u5212\u4e00\u76f4\u79c9\u627f\uff1a\u201c\u7cbe\u4e8e\u670d\u52a1\uff0c\u4e13\u6ce8\u521b\u65b0\u201d\u7684\u4f01\u4e1a\u7cbe\u795e\uff0c\u5c06\u7528\u5947\u601d\u5999\u60f3\u7684\u521b\u610f\u548c\u5999\u7b14\u751f\u82b1\u7684\u7b56\u5212\u6210\u4e3a\u5e02\u573a\u5546\u4e1a\u4f20\u64ad\u7684\u7b56\u5212\u8005\uff0c\u4e5f\u662f\u521b\u65b0\u65b9\u6cd5\u7684\u5b9e\u8df5\u8005\u3002<\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

1.USP\u7406\u8bba USP\u5373Unique Selling Proposition\uff0c\u5728\u5e02\u573a\u8425\u9500\u4e2d\u4e3b\u5f20\u54c1\u724c\u8981\u6709\u81ea\u8eab\u72ec\u7279 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[185],"class_list":["post-113063","post","type-post","status-publish","format-standard","hentry","category-news","tag-185"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/113063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=113063"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/113063\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=113063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=113063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=113063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}