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\u5f31\u70b9\u2014\u2014\u5a01\u80c1\uff08WT\uff09\u6218\u7565\u662f\u4e00\u79cd\u65e8\u5728\u51cf\u5c11\u5185\u90e8\u5f31\u70b9\uff0c\u56de\u907f\u5916\u90e8\u73af\u5883\u5a01\u80c1\u7684\u9632\u5fa1\u6027\u6280\u672f\u3002\u5f53\u4f01\u4e1a\u5b58\u5728\u5185\u5fe7\u5916\u60a3\u65f6\uff0c\u5f80\u5f80\u9762\u4e34\u751f\u5b58\u5371\u673a\uff0c\u964d\u4f4e\u6210\u672c\u4e5f\u8bb8\u6210\u4e3a\u6539\u53d8\u52a3\u52bf\u7684\u4e3b\u8981\u63aa\u65bd\u3002\u5f53\u4f01\u4e1a\u6210\u672c\u72b6\u51b5\u6076\u5316\uff0c\u539f\u6750\u6599\u4f9b\u5e94\u4e0d\u8db3\uff0c\u751f\u4ea7\u80fd\u529b\u4e0d\u591f\uff0c\u65e0\u6cd5\u5b9e\u73b0\u89c4\u6a21\u6548\u76ca\uff0c\u4e14\u8bbe\u5907\u8001\u5316\uff0c\u4f7f\u4f01\u4e1a\u5728\u6210\u672c\u65b9\u9762\u96be\u4ee5\u6709\u5927\u4f5c\u4e3a\uff0c\u8fd9\u65f6\u5c06\u8feb\u4f7f\u4f01\u4e1a\u91c7\u53d6\u76ee\u6807\u805a\u96c6\u6218\u7565\u6216\u5dee\u5f02\u5316\u6218\u7565\uff0c\u4ee5\u56de\u907f\u6210\u672c\u65b9\u9762\u7684\u52a3\u52bf\uff0c\u5e76\u56de\u907f\u6210\u672c\u539f\u56e0\u5e26\u6765\u7684\u5a01\u80c1\u3002SWOT\u5206\u6790\u8fd0\u7528\u4e8e\u4f01\u4e1a\u6210\u672c\u6218\u7565\u5206\u6790\u53ef\u53d1\u6325\u4f01\u4e1a\u4f18\u52bf\uff0c\u5229\u7528\u673a\u4f1a\u514b\u670d\u5f31\u70b9\uff0c\u56de\u907f\u98ce\u9669\uff0c\u83b7\u53d6\u6216\u7ef4\u62a4\u6210\u672c\u4f18\u52bf\uff0c\u5c06\u4f01\u4e1a\u6210\u672c\u63a7\u5236\u6218\u7565\u5efa\u7acb\u5728\u5bf9\u5185\u5916\u90e8\u56e0\u7d20\u5206\u6790\u53ca\u5bf9\u7ade\u4e89\u52bf\u6001\u7684\u5224\u65ad\u7b49\u57fa\u7840\u4e0a\u3002\u800c\u82e5\u8981\u5145\u5206\u8ba4\u8bc6\u4f01\u4e1a\u7684\u4f18\u52bf\u3001\u673a\u4f1a\u3001\u5f31\u70b9\u53ca\u6b63\u5728\u9762\u4e34\u6216\u5373\u5c06\u9762\u4e34\u7684\u98ce\u9669\uff1b\u4ef7\u503c\u94fe\u5206\u6790\u548c\u6807\u6746\u5206\u6790\u7b49\u5747\u7b49\u4e3a\u5176\u63d0\u4f9b\u65b9\u6cd5\u4e0e\u9014\u5f84\u3002<\/p>\n

\u6848\u4f8b\uff1a\u6c83\u5c14\u739b(Wal-Mart)SWOT\u5206\u6790<\/p>\n

\u4f18\u52bfStrengths.<\/p>\n

?\u6c83\u5c14\u739b\u662f\u8457\u540d\u7684\u96f6\u552e\u4e1a\u54c1\u724c\uff0c\u5b83\u4ee5\u7269\u7f8e\u4ef7\u5ec9\u3001\u8d27\u7269\u7e41\u591a\u548c\u4e00\u7ad9\u5f0f\u8d2d\u7269\u800c\u95fb\u540d\u3002<\/p>\n

\u6c83\u5c14\u739b\u7684\u9500\u552e\u989d\u5728\u8fd1\u5e74\u5185\u6709\u660e\u663e\u589e\u957f,\u5e76\u4e14\u5728\u5168\u7403\u5316\u7684\u8303\u56f4\u5185\u8fdb\u884c\u6269\u5f20.(\u4f8b\u5982,\u5b83\u6536\u8d2d\u4e86\u82f1\u56fd\u7684\u96f6\u552e\u5546ASDA)<\/p>\n

\u6c83\u5c14\u739b\u7684\u4e00\u4e2a\u6838\u5fc3\u7ade\u4e89\u529b\u662f\u7531\u5148\u8fdb\u7684\u4fe1\u606f\u6280\u672f\u6240\u652f\u6301\u7684\u56fd\u9645\u5316\u7269\u6d41\u7cfb\u7edf.\u4f8b\u5982, \u5728\u8be5\u7cfb\u7edf\u652f\u6301\u4e0b,\u6bcf\u4e00\u4ef6\u5546\u54c1\u5728\u5168\u56fd\u8303\u56f4\u5185\u7684\u6bcf\u4e00\u95f4\u5356\u573a\u7684\u8fd0\u8f93\u3001\u9500\u552e\u3001\u50a8\u5b58\u7b49\u7269\u6d41\u4fe1\u606f\u90fd\u53ef\u4ee5\u6e05\u6670\u5730\u770b\u5230\u3002\u4fe1\u606f\u6280\u672f\u540c\u65f6\u4e5f\u52a0\u5f3a\u4e86\u6c83\u5c14\u739b\u9ad8\u6548\u7684\u91c7\u8d2d\u8fc7\u7a0b\u3002<\/p>\n

\u6c83\u5c14\u739b\u7684\u4e00\u4e2a\u7126\u70b9\u6218\u7565\u662f\u4eba\u529b\u8d44\u6e90\u7684\u5f00\u53d1\u548c\u7ba1\u7406\u3002\u4f18\u79c0\u7684\u4eba\u624d\u662f\u6c83\u5c14\u739b\u5728\u5546\u4e1a\u4e0a\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\uff0c\u4e3a\u6b64\u6c83\u5c14\u739b\u6295\u5165\u65f6\u95f4\u548c\u91d1\u94b1\u5bf9\u4f18\u79c0\u5458\u5de5\u8fdb\u884c\u57f9\u8bad\u5e76\u5efa\u7acb\u5fe0\u8bda\u5ea6\u3002<\/p>\n

\u52a3\u52bfWeaknesses<\/p>\n

? \u6c83\u5c14\u739b\u5efa\u7acb\u4e86\u4e16\u754c\u4e0a\u6700\u5927\u7684\u98df\u54c1\u96f6\u552e\u5e1d\u56fd\u3002\u5c3d\u7ba1\u5b83\u5728\u4fe1\u606f\u6280\u672f\u4e0a\u62e5\u6709\u4f18\u52bf\uff0c\u4f46\u56e0\u4e3a\u5176\u5de8\u5927\u7684\u4e1a\u52a1\u62d3\u5c55\uff0c\u8fd9\u53ef\u80fd\u5bfc\u81f4\u5bf9\u67d0\u4e9b\u9886\u57df\u7684\u63a7\u5236\u529b\u4e0d\u591f\u5f3a\u3002<\/p>\n

\u56e0\u4e3a\u6c83\u5c14\u739b\u7684\u5546\u54c1\u6db5\u76d6\u4e86\u670d\u88c5\u3001\u98df\u54c1\u7b49\u591a\u4e2a\u90e8\u95e8\uff0c\u5b83\u53ef\u80fd\u5728\u9002\u5e94\u6027\u4e0a\u6bd4\u8d77\u66f4\u52a0\u4e13\u6ce8\u4e8e\u67d0\u4e00\u9886\u57df\u7684\u7ade\u4e89\u5bf9\u624b\u5b58\u5728\u52a3\u52bf\u3002<\/p>\n

\u8be5\u516c\u53f8\u662f\u5168\u7403\u5316\u7684\uff0c\u4f46\u662f\u76ee\u524d\u53ea\u5f00\u62d3\u4e86\u5c11\u6570\u51e0\u4e2a\u56fd\u5bb6\u7684\u5e02\u573a\u3002<\/p>\n

\u673a\u4f1aOpportunities<\/p>\n

? \u91c7\u53d6\u6536\u8d2d\u3001\u5408\u5e76\u6216\u8005\u6218\u7565\u8054\u76df\u7684\u65b9\u5f0f\u4e0e\u5176\u4ed6\u56fd\u9645\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u4e13\u6ce8\u4e8e\u6b27\u6d32\u6216\u8005\u5927\u4e2d\u534e\u533a\u7b49\u7279\u5b9a\u5e02\u573a\u3002<\/p>\n

\u6c83\u5c14\u739b\u7684\u5356\u573a\u5f53\u524d\u53ea\u5f00\u8bbe\u5728\u5728\u5c11\u6570\u51e0\u4e2a\u56fd\u5bb6\u5185\u3002\u56e0\u6b64\uff0c\u62d3\u5c55\u5e02\u573a\uff08\u5982\u4e2d\u56fd\uff0c\u5370\u5ea6\uff09\u53ef\u4ee5\u5e26\u6765\u5927\u91cf\u7684\u673a\u4f1a\u3002<\/p>\n

\u6c83\u5c14\u739b\u53ef\u4ee5\u901a\u8fc7\u65b0\u7684\u5546\u573a\u5730\u70b9\u548c\u5546\u573a\u5f62\u5f0f\u6765\u83b7\u5f97\u5e02\u573a\u5f00\u53d1\u7684\u673a\u4f1a\u3002\u66f4\u63a5\u8fd1\u6d88\u8d39\u8005\u7684\u5546\u573a\u548c\u5efa\u7acb\u5728\u8d2d\u7269\u4e2d\u5fc3\u5185\u90e8\u7684\u5546\u5e97\u53ef\u4ee5\u4f7f\u8fc7\u53bb\u4ec5\u4ec5\u662f\u5927\u578b\u8d85\u5e02\u7684\u7ecf\u8425\u65b9\u5f0f\u53d8\u5f97\u591a\u6837\u5316\u3002<\/p>\n

\u6c83\u5c14\u739b\u7684\u673a\u4f1a\u5b58\u5728\u4e8e\u5bf9\u73b0\u6709\u5927\u578b\u8d85\u5e02\u6218\u7565\u7684\u575a\u6301\u3002<\/p>\n

\u5a01\u80c1Threats<\/p>\n

? \u6c83\u5c14\u739b\u5728\u96f6\u552e\u4e1a\u7684\u9886\u5934\u7f8a\u5730\u4f4d\u4f7f\u5176\u6210\u4e3a\u6240\u6709\u7ade\u4e89\u5bf9\u624b\u7684\u8d76\u8d85\u76ee\u6807\u3002<\/p>\n

\u6c83\u5c14\u739b\u7684\u5168\u7403\u5316\u6218\u7565\u4f7f\u5176\u53ef\u80fd\u5728\u5176\u4e1a\u52a1\u56fd\u5bb6\u9047\u5230\u653f\u6cbb\u4e0a\u7684\u95ee\u9898\u3002<\/p>\n

\u591a\u79cd\u6d88\u8d39\u54c1\u7684\u6210\u672c\u8d8b\u5411\u4e0b\u964d\uff0c\u539f\u56e0\u662f\u5236\u9020\u6210\u672c\u7684\u964d\u4f4e\u3002\u9020\u6210\u5236\u9020\u6210\u672c\u964d\u4f4e\u7684\u4e3b\u8981\u539f\u56e0\u662f\u751f\u4ea7\u5916\u5305\u5411\u4e86\u4e16\u754c\u4e0a\u7684\u4f4e\u6210\u672c\u5730\u533a\u3002<\/p>\n

\u8fd9\u5bfc\u81f4\u4e86\u4ef7\u683c\u7ade\u4e89\uff0c\u5e76\u5728\u4e00\u4e9b\u9886\u57df\u5185\u9020\u6210\u4e86\u901a\u8d27\u7d27\u7f29\u3002\u6076\u6027\u4ef7\u683c\u7ade\u4e89\u662f\u4e00\u4e2a\u5a01\u80c1\u3002<\/p>\n

\u738b\u5341\u4e94\u54c1\u724c\u7b56\u5212\uff1a\u54c1\u724cSWOT\u5206\u6790\u662f\u8fd9\u6837\u505a\u7684<\/p>\n

\n

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