{"id":114582,"date":"2019-05-22T10:57:43","date_gmt":"2019-05-22T02:57:43","guid":{"rendered":"http:\/\/www.fagao.me\/?p=114582"},"modified":"2019-05-22T10:57:43","modified_gmt":"2019-05-22T02:57:43","slug":"%e4%b8%96%e7%95%8c4a%e5%b9%bf%e5%91%8a%e5%85%ac%e5%8f%b8%e6%8e%92%e5%90%8d%e4%b8%8a%e6%b5%b7%e6%b2%aa%e7%90%9b%e5%93%81%e7%89%8c%e8%90%a5%e9%94%80%e7%ad%96%e5%88%92%e5%85%ac%e5%8f%b8-%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/114582.htm","title":{"rendered":"\u4e16\u754c4a\u5e7f\u544a\u516c\u53f8\u6392\u540d\u4e0a\u6d77\u6caa\u741b\u54c1\u724c\u8425\u9500\u7b56\u5212\u516c\u53f8 \u7528\u6237\u589e\u957f\u600e\u4e48\u505a"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_017.jpg\" alt=\"\"><\/p>\n<div class=\"articleend\"><\/div>\n<p><strong>\u4e0a\u6d77\u6caa\u741b\u54c1\u724c\u8425\u9500\u7b56\u5212\u6709\u9650\u516c\u53f8\uff08http:\/\/hooshen.com\uff09\uff1a<\/strong><\/p>\n<\/p>\n<p>\u8fd9\u7bc7\u6587\u7ae0\u91cc\uff0c\u6211\u5927\u81f4\u6574\u7406\u81ea\u5df1\u8fc7\u53bb\u5728Uber\u589e\u957f\u56e2\u961f\u5e08\u4eceEd Baker, Andrew Chen\u7b49\u9ad8\u624b\uff0c\u548c\u5728\u6469\u62dc\u5e26\u4e1a\u52a1\u7684\u7ecf\u5386\uff0c\u5c3d\u91cf\u907f\u514d\u900f\u9732\u4efb\u4f55\u5546\u4e1a\u673a\u5bc6\u7684\u524d\u63d0\u4e0b\uff0c\u8bb2\u4e00\u4e0b\u73b0\u5728\u884c\u4e1a\u5185\u7684\u601d\u8def\u3002\u7bc7\u5e45\u5f88\u957f\uff0c\u5206\u6210\u4ee5\u4e0b\u56db\u4e2a\u5c0f\u8282\uff1a<\/p>\n<blockquote><p>\n  1. \u7528\u6237\u589e\u957f\uff08Growth\uff09\u662f\u4ec0\u4e48\uff1f 2. \u7206\u53d1\u671f\u516c\u53f8\u600e\u4e48\u505a\u7684\uff1f\uff08\u6469\u62dc\u4f8b\u5b50\uff09 3. \u6210\u719f\u516c\u53f8\u7684\u4f53\u7cfb\u662f\u4ec0\u4e48\u6837\u7684\uff1f\uff08Uber\u4f8b\u5b50\uff09 4. \u4ece\u96f6\u5230\u4e00\u600e\u4e48\u529e\uff1f\n<\/p><\/blockquote>\n<p>\u8fc7\u53bb\u4e00\u5e74\u6709\u8bb8\u591a\u670b\u53cb\u7ed9\u6211\u8bb2\u4ed6\u4eec\u7684\u521b\u4e1a\u70b9\u5b50\uff0c\u95ee\u6211\u540e\u4e92\u8054\u7f51\u521b\u4e1a\u5e74\u4ee3\u8fd8\u80fd\u505a\u70b9\u4ec0\u4e48\u3002\u6211\u603b\u662f\u8bf4\uff0c2017\u5e74\u662f\u7ebf\u4e0a\u6d41\u91cf\u4ef7\u683c\u5230\u4e86\u4e34\u754c\u70b9\u7684\u65f6\u523b\uff0c\u73b0\u5728\u521b\u4e1a\u5fc5\u987b\u7b26\u5408\u8fd9\u4e24\u6761\u5176\u4e2d\u4e4b\u4e00\uff1a<\/p>\n<ul>\n<li><strong>a. \u8981\u4e48\u5728\u6bcf\u4e2a\u7528\u6237\u8eab\u4e0a\u53ef\u4ee5\u69a8\u53d6\u5f88\u9ad8\u7684\u4ef7\u503c\uff08High LTV\uff0c\u6bd4\u5982\u73b0\u91d1\u8d37\u3001\u5927\u6e38\u620f\uff09<\/strong><\/li>\n<li><strong>b. \u8981\u4e48\u6709\u4e00\u79cd\u83b7\u5ba2\u6e20\u9053\u4fbf\u5b9c\u5230\u51e0\u4e4e\u4e0d\u8981\u94b1\uff08Low CAC\uff09<\/strong><\/li>\n<\/ul>\n<p>\u5982\u679c\u627e\u4e0d\u5230\u5355\u5143\u7ecf\u6d4e\u5408\u7406\u7684\u53d8\u73b0\u65b9\u6cd5\uff0c\u6216\u8005\u6ca1\u6709\u4e00\u4e2a\u72ec\u7279\u7684\u83b7\u5ba2\u6e20\u9053\uff0c\u5c31\u4e0d\u8981\u8f7b\u6613\u8f9e\u804c\u3001\u6d77\u5f52\uff0c\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u672a\u6765\u5c5e\u4e8e\u5de8\u5934\uff08TATBMD\u6392\u540d\u5206\u5148\u540e\uff09\uff0c\u4e0d\u5c5e\u4e8e\u521b\u4e1a\u8005\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u4e2a\u670b\u53cb\u62ff\u4e86\u5f90\u5c0f\u5e73\u7684\u5929\u4f7f\u6295\u8d44\u505a\u6280\u80fd\u4ed8\u8d39\u5e73\u53f0\uff08\u5bf9\u6807Thumbtack\uff09\uff0c\u505a\u7684\u975e\u5e38\u7cbe\u81f4\uff0c\u8fd0\u8425\u7684\u5f88\u597d\uff0c\u4f46\u662f\u83b7\u53d6\u4e00\u4e2a\u6709\u6548\u7528\u6237\u8981\u5c06\u8fd1100\u5757\u4eba\u6c11\u5e01\uff0c\u4e5f\u505a\u4e0d\u51fa\u4ec0\u4e48\u81ea\u7136\u91cf\uff0c\u53bb\u5e74\u5c31\u6536\u644a\u4e86\u3002\u7c7b\u4f3c\u7684\uff0c\u7b56\u7565\u7c7b\u5927\u6e38\u620f\u73b0\u5728\u5934\u6761\u4e0a\u4e00\u4e2a\u4e0b\u8f7d\u6fc0\u6d3b\uff08CPA\uff09\u8981120\u5757\uff0c\u8d35\u7684\u8ba9\u4eba\u6000\u7591\u4eba\u751f\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5927\u5bb6\u5237\u5934\u6761\uff0c\u770b\u5230\u7684\u5e7f\u544a\u51e0\u4e4e\u90fd\u662f\u6c2a\u91d1\u624b\u6e38\uff08\u8d2a\u73a9\u84dd\u6708\u3001\u695a\u7559\u9999\uff09\u3001\u82f1\u8bed\u57f9\u8bad\u548c\u4e8c\u624b\u8f66\u4e86\u3002\u65e0\u4e00\u4f8b\u5916\u90fd\u662f\u7b26\u5408\u6211\u8bf4\u7684\u6761\u4ef6a\uff0c\u6765\u4e00\u4e2a\u7528\u6237\u5c31\u80fd\u72e0\u72e0\u7684\u8d5a\u4e00\u7b14\uff0c\u6240\u4ee5\u53ef\u4ee5\u82b1\u5f97\u8d77\u9ad8\u4ef7\u76f4\u63a5\u4e70\u5e7f\u544a\u3002<\/p>\n<p>\u6469\u62dc\u548cofo\u4e24\u5bb6\u516c\u53f8\uff0c\u4e3a\u4ec0\u4e482017\u5e74\u80fd\u8d77\u6765\uff0c\u7b26\u5408\u6761\u4ef6b\uff0c\u5b9e\u9645\u4e0a\u4e24\u5bb6\u516c\u53f8\u51e0\u4e4e\u4e0d\u6253<a 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href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u548c\u5e94\u7528\u5546\u5e97\u6548\u679c\u5e7f\u544a\uff0c\u7edd\u5927\u90e8\u5206\u7684\u6709\u6548\u83b7\u5ba2\u90fd\u6765\u81ea\u4e8e\u5730\u94c1\u53e3\u3001\u516c\u4ea4\u7ad9\u3001\u9a6c\u8def\u8fb9\u7684\u8f66\u8eab\u4e8c\u7ef4\u7801\u3002\u56e0\u6b64\uff0c\u4e24\u5bb6\u516c\u53f8\u90fd\u5927\u91cf\u6253\u5730\u94c1\u7ad9\u5185\u3001\u516c\u4ea4\u7ad9\u724c\u5e7f\u544a\uff0c\u6765\u589e\u5f3a\u4e3b\u83b7\u5ba2\u6e20\u9053\uff0c\u8ba9\u7528\u6237\u4ece\u5730\u94c1\u51fa\u6765\u7684\u65f6\u5019\u9009\u62e9\u81ea\u5df1\u5bb6\u800c\u4e0d\u662f\u53cb\u5546\u3002<\/p>\n<p>\u540e\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u6700\u91cd\u8981\u7684\u751f\u4ea7\u8d44\u6599\u5c31\u662f\u6d41\u91cf\u548c\u8d44\u672c\uff0c\u6280\u672f\u548c\u4ea7\u54c1\u672c\u8eab\u5df2\u7ecf\u5f88\u96be\u5f62\u6210\u58c1\u5792\uff08\u6bd4\u5982AI\u3001VR\/AR\u3001\u533a\u5757\u94fe\uff09\u3002\u53c2\u770b\u6296\u97f3\u548cMuse\uff0c\u4e24\u5bb6\u4ea7\u54c1\u957f\u5f97\u4e00\u6a21\u4e00\u6837\uff0c\u5355\u5143\u6570\u636e\uff08\u83b7\u5ba2\u5355\u4ef7\u3001\u65f6\u957f\u7559\u5b58\uff09\u5dee\u51e0\u500d\uff0c\u4e00\u6bb5\u65f6\u95f4\u4ee5\u540e\u7528\u6237\u6570\u5dee\u4e0a\u5343\u500d\u3002\u867d\u7136\u6296\u97f3\u662f\u6284\u88ad\u7684Muse\uff08http:\/\/Musical.ly\uff09\uff0c\u4f46\u662f\u5f92\u5f1f\u5b8c\u80dc\u3002\u679c\u4e0d\u5176\u7136\uff0c11\u6708\u7684\u65f6\u5019\u5934\u6761\uff08\u6296\u97f3\u7684\u6bcd\u516c\u53f8\uff09\u6536\u8d2dhttp:\/\/Musical.ly\uff0c\u540e\u8005\u662f\u5178\u578b\u7684\u6253\u4e0d\u8fc7\u53ea\u597d\u59d4\u8eab\u5de8\u5934\uff0c\u5e78\u597d\u6d77\u5916\u7528\u6237\u6570\u591f\u5927\uff0c\u4ef7\u94b1\u4e0d\u5dee\u3002<\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2018_009.jpg\" alt=\"\"><\/p>\n<p>\u5404\u4f4d\u8bfb\u8005\u53ef\u80fd\u4f1a\u95ee\uff0c\u8fd9\u50cf\u7d20\u7ea7\u6284\u88ad\u7684\u4ea7\u54c1\u5c45\u7136\u6570\u636e\u5dee\u522b\u8fd9\u4e48\u5927\uff1f\u8fd9\u5c31\u662f\u63a5\u5730\u6c14\u7684\u9ad8\u624b\u56e2\u961f\u548c\u4e0d\u5165\u6d41\u6216\u4e0d\u63a5\u5730\u6c14\u7684\u56e2\u961f\u7684\u5dee\u8ddd\u4e86\u3002\u8fd9\u4e2a\u5e74\u4ee3\uff0c\u62e5\u6709\u4e00\u4e2a\u9760\u8c31\u7684\u589e\u957f\u56e2\u961f\u548c\u589e\u957f\u65b9\u6cd5\u8bba\u975e\u5e38\u5173\u952e\u3002\u8fd9\u7bc7\u6587\u7ae0\u91cc\uff0c\u6211\u5927\u81f4\u6574\u7406\u8fc7\u53bb\u5728Uber\u589e\u957f\u56e2\u961f\u5e08\u4eceEd Baker, Andrew 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