{"id":114584,"date":"2019-05-22T10:57:46","date_gmt":"2019-05-22T02:57:46","guid":{"rendered":"http:\/\/www.fagao.me\/?p=114584"},"modified":"2019-05-22T10:57:46","modified_gmt":"2019-05-22T02:57:46","slug":"appstore%e6%9c%80%e6%96%b0%e6%90%9c%e7%b4%a2%e7%ae%97%e6%b3%95%e6%80%bb%e7%bb%93%e5%8f%8a%e8%b6%8b%e5%8a%bf%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/114584.htm","title":{"rendered":"AppStore\u6700\u65b0\u641c\u7d22\u7b97\u6cd5\u603b\u7ed3\u53ca\u8d8b\u52bf\u5206\u6790"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F014.jpg\" alt=\"\"><\/p>\n<div class=\"articleend\"><\/div>\n<p><span>\u636e\u89c2\u5bdf\u5230\u7684\u65e5\u671f\uff0c\u81ea2015\u5e7411\u67083\u65e5*\u8d77\uff0c\u82f9\u679c\u5e94\u7528\u5546\u5e97\u65b0\u7684\u641c\u7d22\u7b97\u6cd5\u4e0a\u7ebf\u4e86\u3002\u968f\u540e\u4e00\u6bb5\u65f6\u95f4\uff0c\u5f88\u591aASOer\u53ca\u5f00\u53d1\u8005\u53d1\u73b0\uff0c\u81ea\u5df1\u7684\u5e94\u7528\u5339\u914d\u4e86\u66f4\u591a\u7684\u5173\u952e\u5b57\uff0c\u4ece\u6570\u5341\u5230\u6570\u767e\u4e0d\u7b49\u3002\u5c31\u7b97\u5e94\u7528\u6807\u9898\u548c\u5e94\u7528\u5173\u952e\u5b57\u680f\u672a\u8bbe\u7f6e\u7684\u5173\u952e\u5b57\uff0c\u90fd\u53ef\u4ee5\u5339\u914d\u641c\u7d22\u5230\u3002<\/span><\/p>\n<p><span>\u82f9\u679c\u5e94\u7528\u5546\u5e97\u641c\u7d22\u7b97\u6cd5\u53d8\u5f97\u66f4\u667a\u80fd\u4e86\uff0c\u641c\u7d22\u7ed3\u679c\u53d8\u5f97\u66f4\u76f8\u5173\u4e86\uff0c\u7ed3\u679c\u6269\u5c55\u4e86\u4e0d\u5c11\u3002\u8fd9\u662f\u82f9\u679c\u57282015\u5e74\u672b\u7684\u4e00\u6b21\u91cd\u5927\u6539\u8fdb\u548c\u5b8c\u5584\uff0c\u505a\u7684\u662f\u57fa\u4e8e\u4e0a\u4e0b\u6587\u573a\u666f\u7684\u5173\u952e\u5b57\u641c\u7d22\u3002\u76f8\u4fe1\u8fd9\u53ea\u662f\u5f00\u59cb\u3002<span>\u5982\u679c\u8bf4\u4ee5\u524d\u82f9\u679c\u66f4\u5173\u6ce8Top charts\u548cCategory\/Genre charts\u7684\u6392\u540d\u7684\u8bdd\uff0c\u4ece\u8fd9\u523b\u8d77\u82f9\u679c\u5f00\u59cb\u201c\u5173\u5fc3\u7528\u6237\u60f3\u641c\u4ec0\u4e48\u201d\uff0c\u8bd5\u7740\u201c\u731c\u60f3\u7528\u6237\u641c\u7d22\u4ec0\u4e48\u201d\u3002<\/span><\/span><\/p>\n<p><span>\u65b0\u7684\u7b97\u6cd5\u4e0a\u7ebf\u540e\uff0c\u5728\u5f88\u591a\u5173\u952e\u5b57\u4e0b\uff0c\u5e94\u7528\u6709\u4e86\u5f88\u591a\u66dd\u5149\u673a\u4f1a\u3002\u8fd9\u7ed9ASOer\u548c\u5f00\u53d1\u8005\u5e26\u6765\u589e\u52a0\u4e0b\u8f7d\u7684\u673a\u4f1a\uff0c\u76f8\u5f53\u4e8e\u591a\u4e86\u5f88\u591a\u201c\u8bbe\u7f6e\u7684\u5173\u952e\u5b57\u201d\u3002\u6839\u636e\u89c2\u5bdf\u548c\u7814\u7a76\uff0c\u8fd9\u4e9b\u591a\u51fa\u6765\u7684\u5173\u952e\u5b57\uff0c\u4e0e\u5e94\u7528\u6240\u5728\u7684\u5206\u7c7b\u3001\u884c\u4e1a\u3001\u7ade\u54c1\u3001\u5df2\u624b\u5de5\u8bbe\u7f6e\u5173\u952e\u5b57\u76f8\u4f3c\u6027\u5ef6\u5c55\u3001\u7528\u6237\u76f8\u5173\u641c\u7d22\u8868\u8fbe\u6709\u5173\u3002\u591a\u4e86\u66dd\u5149\u673a\u4f1a\uff0c\u603b\u5f52\u662f\u597d\u7684\uff0c\u4f46\u4e5f\u610f\u5473\u7740\u4f60\u539f\u6765\u6709\u7ade\u4e89\u4f18\u52bf\u7684\u5173\u952e\u5b57\u522b\u7684\u5e94\u7528\u4e5f\u5c55\u73b0\u4e86\uff0c\u8fd9\u201c\u4e00\u8fdb\u4e00\u51fa\u201d\uff0c\u4f60\u4f1a\u53d1\u73b0\u5927\u90e8\u5206\u5e94\u7528\u7684\u4e0b\u8f7d\u5176\u5b9e\u6ca1\u6709\u53d1\u751f\u4ec0\u4e48\u53d8\u5316\u3002\u4f46\u673a\u4f1a\u5c31\u662f\u673a\u4f1a\uff0c\u5bf9\u4e8e\u5584\u4e8e\u6293\u4f4f\u673a\u4f1a\u7684ASOer\u548c\u5f00\u53d1\u8005\u6765\u8bf4\uff0c\u786e\u5b9e\u5e26\u6765\u4e86\u4e0b\u8f7d\u91cf\u7684\u589e\u957f\uff0c\u5dee\u522b\u5c31\u5728\u4e8e\u201c\u5148\u77e5\u5148\u89c9\u201d\u8005\u5df2\u7ecf\u53d1\u73b0\u5e76\u9002\u5e94\u548c\u4f18\u5316\u65b0\u7684\u673a\u4f1a\u5173\u952e\u5b57\uff0c\u800c\u201c\u4e0d\u77e5\u4e0d\u89c9\u201d\u8005\u65e2\u6ca1\u770b\u5230\u673a\u4f1a\uff0c\u4e5f\u6ca1\u6709\u4ec0\u4e48\u6267\u884c\u3002<\/span><\/p>\n<\/p>\n<p><span>\u5728\u66f4\u65e9\u7684\u65f6\u5019\uff0c<span>\u636e\u89c2\u5bdf\u662f2015\u5e747\u6708\u4e2d\u65ec\u524d\u540e\uff0c\u82f9\u679c\u7b97\u6cd5\u8fd8\u6709\u4e00\u6b21\u5c40\u90e8\u4f18\u5316\u3002\u5173\u952e\u5b57\u5806\u780c\u53d7\u5230\u4e25\u5389\u6253\u51fb\u548c\u964d\u6743\uff0c\u5c24\u5176\u9488\u5bf9\u6807\u9898\u7684\u5173\u952e\u5b57\u5806\u780c\u3002<\/span>\u4e0d\u5c11ASOer\u548c\u5f00\u53d1\u8005\uff0c\u53ef\u7740\u52b2\u5229\u7528\u6807\u9898\u7684\u957f\u5ea6\u9650\u5236\uff0c\u5806\u780c\u5173\u952e\u5b57\u3002\u201c\u6807\u9898\u5e94\u8be5\u662f\u63cf\u8ff0\u6027\u7684\u201d\uff0c<span>\u82f9\u679c\u5b98\u65b9\u5728\u5f00\u53d1\u8005\u63d0\u4ea4\u8fc7\u957f\u6807\u9898\u65f6\u4f1a\u6709\u63d0\u793a\u201c\u53ef\u80fd\u4f1a\u4ea7\u751f\u4e9b\u95ee\u9898\u201d\uff0c\u5e76\u5efa\u8bae\u6807\u9898\u4e0d\u8d85\u8fc764\u4e2a\u5b57\u7b26\uff0c\u5efa\u8bae\u4e0d\u8d85\u8fc754\u4e2a\u5b57\u7b26\uff0c\u6700\u597d\u572825\u4e2a\u5b57\u7b26\u5185(\u542b)\uff0c\u5e76\u8bb0\u4f4f\u201c\u6807\u9898\u4e0d\u4ec5\u4ec5\u662f\u7ed9\u673a\u5668\u770b\u7684\uff0c\u66f4\u91cd\u8981\u7684\u662f\u7ed9\u7528\u6237\u770b\u201d\u3002\u6211\u4eec\u5343\u4e07\u4e0d\u8981\u56e0\u4e3a\u4fa5\u5e78\u83b7\u5f97\u77ed\u671f\u5229\u76ca\uff0c\u800c\u53ef\u80fd\u727a\u7272\u957f\u8fdc\u5229\u76ca\u3002<\/span><\/span><\/p>\n<p><span>\u82f9\u679c2014\u5e74\u7684\u5e94\u7528\u5546\u5e97\u641c\u7d22\u7b97\u6cd5\uff0c\u57fa\u672c\u662f\u5ef6\u7eed2013\u5e74\u7684\u7b97\u6cd5\uff0c\u53ea\u662f\u505a\u4e86\u4e9b\u5b8c\u5584\u3002\u82f9\u679c2013\u5e74\u7684\u7b97\u6cd5\u4e00\u4e2a\u91cd\u8981\u7684\u53d8\u5316\uff0c\u5c31\u662f\u5c06\u5e94\u7528\u7684\u70b9\u8bc4\u9ad8\u4f4e\u548c\u8bc4\u8bba\u6570\u91cf\u8ba1\u5165\u5230\u699c\u5355\u6392\u540d\u3002\u5728\u6b64\u7b97\u6cd5\u4e4b\u524d\uff0c\u57fa\u672c\u4e0a\u4e3b\u8981\u8003\u8651\u4e0b\u8f7d\u91cf\u548c\u4e0b\u8f7d\u589e\u91cf\u901f\u5ea6\u3002<\/span><\/p>\n<p><span>\u4efb\u4f55\u7b97\u6cd5\uff0c\u6392\u540d\u6700\u96be\u7684\u5c31\u662f\u5982\u4f55\u6709\u6548\u91cf\u5316\u548c\u505a\u5230\u516c\u5e73\u3001\u9632\u6b62\u201cHacking\u201d\u3002\u76f8\u4fe1\u5f88\u591aSEOer\u90fd\u77e5\u9053\uff0c\u56e0\u4e3a\u8fc7\u5ea6\u4f18\u5316(Keywords stuffing\/spamming)\u3001\u4f20\u7edf\u7f51\u9875<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u5df2\u7ecf\u5f31\u5316\u7f51\u9875\u5185Keywords\u7684Metadata\uff0c\u751a\u81f3\u5b8c\u5168\u4e0d\u91c7\u7eb3\u3002\u800c\u5373\u4f7f\u5982\u5916\u94fe\uff0c\u4e5f\u5728\u4e0d\u65ad\u91c7\u7528\u65b0\u7684\u7b97\u6cd5\u6765\u7504\u522b\u5916\u94fe\u7684\u201c\u516c\u4fe1\u529b\u201d\uff0c\u5f53\u65e0\u6cd5\u9a8c\u8bc1\u5916\u94fe\u516c\u4fe1\u529b\u65f6\uff0c\u6700\u59a5\u5584\u7684\u5904\u7406\u65b9\u5f0f\u5c31\u662f\u201c\u76f4\u63a5\u4e22\u5f03\u201d\u4e0d\u53c2\u4e0e\u6743\u91cd\u8ba1\u7b97\u3002<\/span><\/p>\n<p><span>\u82f9\u679c\u5e94\u7528\u5546\u5e97\u7684\u641c\u7d22\u7b97\u6cd5\u4e5f\u662f\u8fd9\u6837\u3002\u65e0\u8bba\u65e9\u671f\u4ece\u4e0b\u8f7d\u91cf\u5230\u70b9\u8bc4\u5230\u76f8\u5173\u6027\u7b49\u7b49\u7b97\u6cd5\u7684\u6539\u8fdb\uff0c\u90fd\u662f\u4e3a\u4e86\u63d0\u4f9b\u66f4\u6709\u5e8f\u3001\u66f4\u5408\u7406\u7684\u641c\u7d22\u7ed3\u679c\u4f53\u9a8c\u3002\u8fd9\u8fd8\u4e0d\u591f\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u82f9\u679c\u7684\u7b97\u6cd5\u6f14\u8fdb\u5386\u53f2\uff0c<span>\u7b14\u8005\u8ba4\u4e3a\u672a\u6765\u82f9\u679c\u7684\u641c\u7d22\u7b97\u6cd5\u548c\u4f53\u7cfb\u4e0d\u4f1a\u505a\u5927\u7684\u6839\u672c\u6027\u6539\u53d8\uff0c\u4f46\u662f\u53ef\u80fd\u5f15\u5165\u4e00\u4e9b\u6307\u6807\u5bf9\u6392\u540d\u8fdb\u884c\u4fee\u6b63\u548c\u8c03\u6821\uff0c\u6bd4\u5982\uff1a<\/span><\/span><\/p>\n<p><span>\u53cd\u6094\u7387\u3002\u5178\u578b\u7684\u5982\uff1aun-installs vs. installs\uff0cbad ratings vs. total ratings;<\/span><\/p>\n<p><span>\u4f7f\u7528\u7387\u3002\u5178\u578b\u7684\u5982\uff1abad usage rate vs. average usage 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