{"id":114912,"date":"2019-05-22T11:05:43","date_gmt":"2019-05-22T03:05:43","guid":{"rendered":"http:\/\/www.fagao.me\/?p=114912"},"modified":"2019-05-22T11:05:43","modified_gmt":"2019-05-22T03:05:43","slug":"%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%ba%97%e9%93%ba%e6%90%9c%e7%b4%a2%e7%9a%84%e5%85%b3%e9%94%ae%e8%af%8d","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/114912.htm","title":{"rendered":"\u5982\u4f55\u4f18\u5316\u4e9a\u9a6c\u900a\u5e97\u94fa\u641c\u7d22\u7684\u5173\u952e\u8bcd"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n

| \u6765\u6e90\uff1a \u5bcc\u94fe\u5e72\u8d27\u5708 | \u4f5c\u8005\uff1a\u5bcc\u94fe\u5e72\u8d27\u5708 |<\/span><\/span><\/p>\n<\/p>\n

\u8bf7\u60a8\u5c3d\u91cf\u4f7f\u7528\u975e\u5e38\u8be6\u7ec6\u7684\u5546\u54c1\u540d\u79f0\uff0c\u53ef\u4ee5\u4fdd\u8bc1\u6bcf\u4e2a\u72ec\u7acb\u7684\u5355\u8bcd\u90fd\u53ef\u88ab\u641c\u7d22\u3002<\/p>\n

\u3010\u4e3e\u4f8b\u3011: \u54c1\u540d\u201c\u84dd\u8272\u4e09\u4e1d\u5149\u68c9\u5927\u53f7\u6795\u5957\uff08300\u7ebf\u7a0b\uff09\u201d\u6bd4\u201c\u84dd\u8272\u6795\u5957\u201d\u5728\u641c\u7d22\u6027\u80fd\u4e0a\u8981\u597d\u5f97\u591a\u3002<\/p>\n

Use detailed product names: Each individual word in the Product Name (Title) is searchable on its own. A product called Blue Queen-Sized Pillow Cases (300 Thread-Count) is better than Blue Pillow Cases.<\/p>\n

\u4ee5\u4e0b\u662f\u63a8\u8350\u7ed9\u670b\u53cb\u4eec\u7684\u4ea7\u54c1\u547d\u540d\u7ec6\u8282\uff0c\u4e3e\u4f8b\uff1aHere are some recommended details for Product Name, with examples<\/p>\n

\u54c1\u724c\u548c\u63cf\u8ff0\u2014\u2014\u52b3\u62c9\u7231\u4ed5\u4e3d\u6795\u5957\uff1aBrand and deion – Laura Ashley Pillow Cases<\/p>\n

\u4ea7\u54c1\u5957\u7cfb\u2014\u2014\u82cf\u83f2\u4e9a\u5957\u7cfb\uff1aProduct line – Sophia Collection<\/p>\n

\u6750\u8d28\u6216\u8005\u91cd\u8981\u6210\u5206\u2014\u2014\u4e09\u4e1d\u5149\u68c9\uff1aMaterial or key ingredient – 300-Thread-Count<\/p>\n

\u989c\u8272\uff1a\u84dd\u8272\uff1bColor – Blue<\/p>\n

\u5c3a\u5bf8\uff1a\u5927\u53f7\uff1bSize – Queen<\/p>\n

\u6570\u91cf\uff1a\u4e00\u5bf92\u4e2a\uff1bQuantity – Set of 2<\/p>\n

\u8981\u4f7f\u7528\u4ee5\u4e0a\u7684\u8fd9\u4e9b\u683c\u5f0f\uff0c\u5c06\u5b83\u4eec\u5b8c\u6574\u7684\u62fc\u51d1\u5728\u4e00\u8d77\u5c06\u4f1a\u662f\uff1a\u52b3\u62c9\u7231\u4ed5\u4e3d\/\u82cf\u83f2\u4e9a\u5957\u7cfb\/\u4e09\u4e1d\u5149\u68c9\u6795\u5957\uff08\u84dd\u8272\uff0c\u5927\u53f7\uff0c\u4e00\u5bf92\u4e2a\uff09\uff1aUsing these terms, the full Product Name might be: Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2).<\/p>\n

\u8bf7\u4e0d\u8981\u91cd\u590d\u53e0\u52a0\u5173\u952e\u8bcd\uff0c\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u540d\u79f0\u91cc\u5df2\u7ecf\u6709\u4e86\u201d\u84dd\u8272\u201c\uff0c\u8bf7\u4e0d\u8981\u518d\u5728\u641c\u7d22\u5173\u952e\u8bcd\u91cc\u5199\u201d\u84dd\u8272\u201c\u4e86\u3002\u56e0\u4e3a\u8fd9\u6837\u5e76\u4e0d\u80fd\u589e\u52a0\u4f60\u7684\u5546\u54c1\u88ab\u641c\u7d22\u7684\u51e0\u7387\u3002\u8bf7\u4f7f\u7528\u521a\u624d\u4e3e\u7684\u4f8b\u5b50\u6765\u547d\u540d\u60a8\u7684\u4ea7\u54c1\uff0c\u5047\u8bbe\u60a8\u7684\u4ea7\u54c1\u5f53\u4e2d\u6709\u4e00\u4e9b\u5c5e\u6027\u5e76\u6ca1\u6709\u901a\u8fc7\u5546\u54c1\u540d\u79f0\u8868\u73b0\u51fa\u6765\uff0c\u53ef\u80fd\u662f\uff1a\u9ad8\u6863\uff0c\u7eaf\u68c9\uff0c\u6795\u5957\u3002\uff08\u6ce8\u610f\uff0c\u4f60\u53ef\u4ee5\u4ece\u4f60\u7684\u5546\u54c1\u63cf\u8ff0\u4e2d\u5f97\u5230\u6709\u7528\u7684\u5173\u952e\u8bcd\uff0c\u6bd4\u5982\u5e8a\u4e0a\u7528\u54c1\u5957\u88c5\u3002\uff09<\/p>\n

Do not re-use words in the search term fields: If your product name has the word “blue” in it, you don’t need to repeat this word in your search terms. This won’t increase the placement in results. Using the Pillow Cases product example above, additional search terms not already appearing in the product name might include: luxury, cotton, and shams. (Note, however, that you can get useful keywords from your product deion and featured bullets, and from the names of Amazon.com browse nodes – for example, Bedding Ensembles.)<\/p>\n

\u8bf7\u4e0d\u8981\u5728\u5f15\u53f7\u91cc\u586b\u5199\u592a\u957f\u7684\u8bcd\u8bed\uff0c\u8981\u586b\u5199\u5355\u72ec\u7684\u3010\u5355\u8bcd\u3011\uff0c\u8fd9\u5c06\u6bd4\u957f\u6bb5\u7684\u8bcd\u8bed\u8981\u7ba1\u7528\u3002\u5f53\u60a8\u5728\u5f15\u53f7\u4e2d\u586b\u5199\u201d\u9ad8\u6863\u7eaf\u68c9\u6795\u5957\u201c\u8fd9\u4e00\u957f\u6e9c\u7684\u65f6\u5019\uff0c\u60a8\u7684\u4e70\u5bb6\u5fc5\u987b\u641c\u7d22\u7684\u786e\u5b9e\u662f\u201d\u9ad8\u6863\u7eaf\u68c9\u6795\u5957\u201c\u624d\u53ef\u4ee5\u641c\u5230\u4f60\u3002\u6240\u4ee5\u4f60\u8981\u5199\u7684\u662f\u5355\u72ec\u7684\u5355\u8bcd\uff0c\u6362\u6210\u201d\u9ad8\u6863\uff0c\u7eaf\u68c9\uff0c\u6795\u5957\u201c\uff0c\u90a3\u4e48\u4f60\u7684\u4e70\u5bb6\u641c\u5230\u4f60\u7684\u51e0\u7387\u5c06\u4f1a\u66f4\u591a\u3002<\/p>\n

Don’t use quotation marks in search terms: Single words – including several words in a row – work better than demarcated phrases. When you put words inside quotation marks, you’re limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase “luxury cotton shams” means that customers searching for luxury pillow cases or cotton pillow cases won’t be likely to find the product. But if you enter the three words without any punctuation – even in the same search term field – your product will turn up in the results of such searches.<\/p>\n

\u8bf7\u4e0d\u8981\u4f7f\u7528\u548c\u4f60\u7684\u4ea7\u54c1\u4e0d\u76f8\u5173\u7684\u5173\u952e\u8bcd\uff0c\u4f60\u7684\u52b3\u62c9\u7231\u4ed5\u4e3d\u82cf\u83f2\u4e9a\u5957\u7cfb\u4e09\u4e1d\u5149\u68c9\u5927\u53f7\u6795\u5957\u4e00\u5bf92\u4e2a\uff0c\u5173\u952e\u8bcd\u4e0d\u5e94\u8be5\u51fa\u73b0”\u62c9\u592b\u52b3\u4f26”\u6216\u8005”\u8d85\u5927\u53f7”\u8fd9\u6837\u4e0d\u76f8\u5173\u7684\u8bcd\u6c47\u3002\u4e00\u4e2a\u4e8e\u81ea\u5df1\u4ea7\u54c1\u5b8c\u5168\u7b26\u5408\u7684\u4ea7\u54c1\u540d\u79f0\u5c06\u6c38\u8fdc\u7ad6\u7acb\u5728\u641c\u7d22\u9875\u9762\u7684\u524d\u9762\uff0c\u53e6\u5916\uff0c\u5047\u8bbe\u4f60\u4e3a\u4e86\u8ba9\u4f60\u7684\u4ea7\u54c1\u6392\u540d\u9760\u524d\u800c\u523b\u610f\u5199\u4e00\u4e9b\u4e0e\u4f60\u4ea7\u54c1\u65e0\u5173\u7684\u5173\u952e\u8bcd\uff0c\u4f60\u4e0a\u4f20\u7684\u4ea7\u54c1\u5c06\u4f1a\u88ab\u5220\u6389\u3002<\/p>\n

Use only relevant search terms: Choose your search terms with care. They should relate to the product. For a set of blue, queen-sized Laura Ashley pillow cases, it would be inappropriate to use search terms like Ralph Lauren, king-sized, or paisley. Customers resent getting irrelevant results when they’re searching for a different type of product. “Keyword bombing” increases clutter in search results and is simply not useful – the truly relevant matches will always rise to the top of the search results list. In addition, Amazon may remove products from the catalog if they’re found to contain inappropriate keywords.<\/p>\n

\u8bf7\u4e0d\u8981\u4f7f\u7528\u4e0d\u6b63\u786e\u7684\u82f1\u6587\u62fc\u5199\u6216\u8005\u540c\u4e49\u8bcd\u3002Use legitimate alternate spellings and synonyms: Alternate dictionary spellings often make good keywords.<\/p>\n

\u8bf7\u5c06\u4f60\u7684\u641c\u7d22\u5173\u952e\u8bcd\u6309\u7167\u82f1\u6587\u8bcd\u6c47\u7684\u6b63\u5e38\u6392\u5217\u60c5\u51b5\u653e\u7f6e\uff0c\u6bd4\u5982\u4e70\u5bb6\u641c\u7d22”\u8d85\u5927\u53f7\u6bdb\u7ed2\u6cf0\u8fea\u718a”\uff0c\u662f\u4e0d\u592a\u53ef\u80fd\u641c\u7d22”\u6cf0\u8fea\u8d85\u5927\u53f7\u6bdb\u7ed2\u718a”\u7684\u3002When entering several words as a search term, put them in the most logical order: A customer is more likely to search for big stuffed teddy bears than for teddy stuffed bears.<\/p>\n

\u8bf7\u5c3d\u91cf\u4e0d\u8981\u9891\u7e41\u7684\u4f7f\u7528\u4e70\u5bb6\u4e0d\u660e\u767d\u7684\u7f29\u5199\uff0c\u8bf7\u4f7f\u7528\u6700\u5e38\u89c1\u7684\u4ea7\u54c1\u7f29\u5199\uff0c\u5982\u679c\u4f60\u7684\u751f\u4ea7\u5382\u5bb6\u63d0\u4f9b\u7ed9\u4f60\u7684\u4ea7\u54c1\u8bf4\u660e\u4e0a\u6709\u8fd9\u4e2a\u7f29\u5199\uff0c\u90a3\u4e48\u8fd9\u53ef\u80fd\u5c31\u662f\u6bd4\u8f83\u9002\u5408\u5e76\u53ef\u4ee5\u501f\u9274\u7684\u3002<\/p>\n

Minimize use of abbreviations: Use only the most common, standard abbreviations. If the manufacturer provides an abbreviation in the title of their product, this is probably a good one to use.<\/p>\n

\u5982\u679c\u4f60\u6ca1\u6709\u5f97\u5230\u4f60\u4e0e\u5176\u7684\u9500\u552e\u76ee\u6807\uff0c\u8bf7\u7ee7\u7eed\u5c1d\u8bd5\u4e0d\u65ad\u7684\u5c1d\u8bd5\u66f4\u6362\u4f60\u7684\u4ea7\u54c1\u7684\u540d\u79f0\u548c\u641c\u7d22\u5173\u952e\u8bcd\uff0c\u5982\u679c\u60f3\u8981\u4e86\u89e3\u4e00\u4e2a\u4ea7\u54c1\u7684\u76f8\u5173\u5173\u952e\u8bcd\u662f\u5426\u6709\u7528\uff0c\u6700\u597d\u7684\u65b9\u5f0f\u5c31\u662f\u4ee5\u4e70\u5bb6\u8eab\u4efd\u5728\u4e9a\u9a6c\u900a\u9996\u9875\u641c\u7d22\u8fd9\u4e2a\u5173\u952e\u8bcd\uff0c\u7136\u540e\u641c\u7d22\u5176\u4ed6\u7684\u5173\u952e\u8bcd\u6765\u8ba9\u641c\u7d22\u7ed3\u679c\u7f29\u5c0f\u3002<\/p>\n

If you aren’t getting the sales you expect, keep experimenting with your product names and search terms. To determine if a keyword will be useful for your product, do a search first on Amazon.com using that keyword. If you get a high number of matches, try other keywords to see if you can narrow the results.<\/p>\n

\u7efc\u4e0a\u6240\u8ff0\uff0c\u6211\u6765\u603b\u7ed3\u4e0b\u8fd9\u4e2a\u5b98\u65b9\u6587\u7ae0\u7684\u4e3b\u8981\u4e2d\u5fc3\u601d\u60f3\uff1a<\/span><\/p>\n

1-\u8981\u4f7f\u7528\u8be6\u7ec6\u7684\u5546\u54c1\u540d\u79f0\u3002<\/p>\n

2-\u8981\u5199\u4e0a\u4f60\u7684\u5546\u54c1\u54c1\u724c\u3001\u5957\u7cfb\u3001\u6750\u6599\u3001\u989c\u8272\u3001\u5c3a\u5bf8\u548c\u6570\u91cf\u3002<\/p>\n

3-\u8981\u5728search terms \u91cc\u9762\u5199\u3010\u5355\u8bcd\u3011\uff0c\u800c\u4e0d\u662f\u957f\u6bb5\u7684\u8bcd\u8bed\uff0c\u8bcd\u4e0e\u8bcd\u4e4b\u95f4\u8981\u6709\u6807\u70b9\u7b26\u53f7\u4f5c\u5206\u9694\u3002<\/p>\n

4-\u4e0d\u8981\u4e3a\u4e86\u641c\u7d22\u6392\u540d\u9760\u524d\u800c\u6545\u610f\u6dfb\u52a0\u4e0e\u81ea\u5df1\u4ea7\u54c1\u6ca1\u6709\u5173\u7cfb\u7684\u5355\u8bcd\u6216\u8005\u54c1\u724c\u3002<\/p>\n

5-\u82f1\u6587\u7684\u62fc\u5199\u4e00\u5b9a\u8981\u6b63\u786e\u65e0\u8bef\u3002<\/p>\n

6-\u5546\u54c1\u540d\u79f0\u7684\u5355\u8bcd\u8981\u6309\u7167\u4e00\u5b9a\u7684\u89c4\u5219\u6765\u6392\u5217\u3002\u6bd4\u5982\u5927\u53f7\u6bdb\u7ed2\u6cf0\u8fea\u718a\uff0c\u800c\u4e0d\u662f\u6cf0\u8fea\u6bdb\u7ed2\u5927\u53f7\u718a\u3002<\/p>\n

7-\u5c3d\u91cf\u4e0d\u8981\u4f7f\u7528\u4e70\u5bb6\u4e0d\u660e\u767d\u7684\u4e13\u4e1a\u7f29\u5199\u3002<\/p>\n

8-\u4e0d\u65ad\u7684\u505a\u5b9e\u9a8c\uff0c\u4e0d\u65ad\u5730\u8c03\u6574\u81ea\u5df1\u7684\u5546\u54c1\u5173\u952e\u8bcd\uff0c\u4f60\u4f1a\u6210\u529f\u7684\u3002<\/p>\n

\u66f4\u591a\u8de8\u5883\u7535\u5546\u8d44\u8baf\uff0c\u656c\u8bf7\u5173\u6ce8\u5fae\u4fe1\u516c\u4f17\u53f7\u3010\u8de8\u5883\u7535\u5546\u8d62\u5546\u835f\u3011 <\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

| \u6765\u6e90\uff1a \u5bcc\u94fe\u5e72\u8d27\u5708 | \u4f5c\u8005\uff1a\u5bcc\u94fe\u5e72\u8d27\u5708 | \u8bf7\u60a8\u5c3d\u91cf\u4f7f\u7528\u975e\u5e38\u8be6\u7ec6\u7684\u5546\u54c1\u540d\u79f0\uff0c\u53ef\u4ee5\u4fdd\u8bc1\u6bcf\u4e2a\u72ec\u7acb\u7684\u5355\u8bcd\u90fd\u53ef\u88ab […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[183],"class_list":["post-114912","post","type-post","status-publish","format-standard","hentry","category-news","tag-183"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/114912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=114912"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/114912\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=114912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=114912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=114912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}