{"id":115978,"date":"2019-05-22T11:28:49","date_gmt":"2019-05-22T03:28:49","guid":{"rendered":"http:\/\/www.fagao.me\/?p=115978"},"modified":"2019-05-22T11:28:49","modified_gmt":"2019-05-22T03:28:49","slug":"%e5%a5%bd%e7%9a%84%e7%bd%91%e7%ab%99%e4%bc%98%e5%8c%96%e7%ad%96%e5%88%92%e6%96%87%e6%a1%88%e8%af%a5%e6%80%8e%e4%b9%88%e5%86%99","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/115978.htm","title":{"rendered":"\u597d\u7684\u7f51\u7ad9\u4f18\u5316\u7b56\u5212\u6587\u6848\u8be5\u600e\u4e48\u5199"},"content":{"rendered":"

\"\"<\/p>\n

\u5982\u4f55\u5199\u51fa\u66f4\u597d\u7684\u7b56\u5212\u6587\u6848?\u8bd5\u8bd5\u8fd9\u6837\u5427\u3002\u65b0\u5a92\u4f53\u7684\u51fa\u73b0\uff0c\u7ed9\u8425\u9500\u5e26\u6765\u4e86\u9769\u547d\u3002\u53ef\u662f\uff0c\u8425\u9500\u7684\u6839\u672c\u5e76\u6ca1\u6709\u6539\u53d8\uff0c\u8425\u9500\u7684\u6b65\u9aa4\u4e0e\u4f20\u7edf\u8425\u9500\u5e76\u4e0d\u5b58\u5728\u5929\u58e4\u4e4b\u522b!\u73b0\u5728\u4e3b\u8981\u7684\u8fd8\u662f\u8425\u9500\u5185\u5bb9\uff0c\u6240\u6709\u4eba\u90fd\u5728\u62fc\u5185\u5bb9\uff0c\u6bd4\u6587\u6848\u3002\u65e2\u80fd\u6253\u9020\u51fa\u725b\u903c\u6587\u7ae0\u53c8\u80fd\u6574\u4f53\u628a\u63e1\u5185\u5bb9\u7b56\u7565\u7684\u725b\u4eba\u5fc5\u5b9a\u662f\u8425\u9500\u9ad8\u624b\uff0c\u56e0\u4e3a\u4ed6\u4eec\u80fd\u591f\u51c6\u786e\u628a\u63e1\u7528\u6237\u9700\u6c42\uff0c\u77e5\u9053\u600e\u4e48\u521b\u9020\u5185\u5bb9\uff0c\u77e5\u9053\u600e\u4e48\u8bb2\u6545\u4e8b\u3002<\/p>\n

\u5982\u4f55\u505a\u597d\u5185\u5bb9?\u597d\u7684\u521b\u610f\u914d\u4e0a\u597d\u7684\u6587\u6848\uff0c\u5c31\u597d\u6bd4\u597d\u9a6c\u914d\u597d\u978d\u3002\u5728\u60f3\u8981\u5199\u597d\u6587\u6848\u4e4b\u524d\uff0c\u8981\u77e5\u9053\u6587\u6848\u662f\u8981\u7b26\u5408\u4eba\u4eec\u7684\u9700\u6c42\uff0c\u4ea7\u751f\u4e92\u52a8\uff0c\u800c\u4e0d\u662f\u4e00\u5473\u5730\u8bf4\uff0c\u6211\u4eec\u6709\u591a\u597d\u3002<\/p>\n

AIDA\u2014\u2014Attention(\u6ce8\u610f)\uff0cInterest(\u5174\u8da3)\uff0cDesire(\u6b32\u671b)\uff0cAction(\u884c\u52a8)\u2014\u2014\u8fd9\u662f\u6587\u6848\u5199\u4f5c\u7684\u7ecf\u5178\u6cd5\u5219\uff0c\u5b83\u5c31\u50cf\u4e00\u74f6\u4e07\u91d1\u6cb9\uff0c\u53ef\u4ee5\u6307\u5bfc\u4efb\u4f55\u6587\u6848\u7684\u5199\u4f5c\u3002<\/p>\n

\u7eaf\u7406\u8bba\u770b\u7740\u5f88\u67af\u71e5\uff0c\u770b\u770b\u4e0b\u9762\u8fd9\u4e2a\u5fae\u535a\u6587\u6848\u3002<\/p>\n

\u8fd9\u4e2a\u63a8\u5e7f\u6587\u6848\u5728\u4f20\u64ad\u65b9\u9762\uff1a\u57fa\u672c\u53ea\u8981\u82b11000\u5143\uff0c\u4e3a\u7f51\u7ad9\u5e26\u5165\u4e09\u5343\u591a\u72ec\u7acb\u8bbf\u5ba2\uff0c\u5b98\u5fae\u589e\u52a0\u4e00\u5343\u591a\u7c89\u4e1d\u3002\u8fd9\u4e2aROI\u8fd8\u662f\u5f88\u5212\u7b97\u3002<\/p>\n

\u597d\uff0c\u9488\u5bf9\u8fd9\u4e2a\u6587\u6848\uff0c\u6211\u4eec\u6765\u6309\u7167AIDA\u6cd5\u5219\u6328\u4e2a\u89e3\u8bfb\u4e00\u4e0b\u3002\u201c\u3010\u8d70\uff0c\u53bb\u897f\u85cf\u6d41\u6d6a\u3011\u201d\uff0c\u8fd9\u4e2a\u6846\u8d77\u6765\u7684\u6807\u9898\uff0c\u57fa\u672c\u5bf9\u4e8e\u6bcf\u4e2a\u4eba\u90fd\u662f\u79d2\u6740\u7684\uff0c\u6bd5\u7adf\u4eba\u4eba\u90fd\u6709\u4e00\u4e2a\u897f\u85cf\u60c5\u8282\uff0c\u7528\u6765\u5438\u5f15\u6ce8\u610f\uff0c\u4ea7\u751f\u8f7b\u5fae\u5174\u8da3\u7ef0\u7ef0\u6709\u4f59\u3002<\/p>\n

\u201c\u6bcf\u5929\u671d\u4e5d\u665a\u4e94\uff0c\u4f60\u53d7\u591f\u4e86\u5417?\uff0c\u770b\u770b\u8fd9\u4fe9IT\u7537\uff1a\u8f9e\u53bb\u5de5\u4f5c\uff0c\u4e00\u8def\u5411\u897f\uff0c\u53bb\u4e86\u897f\u85cf\u3002\u201d\u8fd9\u53e5\u7528\u6765\u5438\u5f15\u7528\u6237\u5174\u8da3\uff0c\u4ea7\u751f\u7ee7\u7eed\u8bfb\u4e0b\u6765\u7684\u6b32\u671b\u4e5f\u662f\u7ef0\u7ef0\u6709\u4f59\uff0c\u671d\u4e5d\u665a\u4e94\u662f\u6bcf\u4e2a\u4eba\u7684\u751f\u6d3b\uff0c\u53d7\u591f\u4e86\u662f\u6bcf\u4e2a\u4eba\u7684\u73b0\u72b6\u3002IT\u7537\u3001\u8f9e\u53bb\u5de5\u4f5c\u3001\u4e00\u8def\u5411\u897f\u662f\u6bcf\u4e2a\u4eba\u5173\u6ce8\u7684\u8bdd\u9898\u70b9\u3002<\/p>\n

\u7f51\u53cb\u7684\u6b32\u671b\u5c31\u8fd9\u4e48\u88ab\u540a\u4e86\u8d77\u6765\uff0c\u7136\u540e\u548c\u9879\u76ee\u7ed3\u5408\u8d77\u6765\uff0c\u8bb2\u8ff0\u4ed6\u4eec\u73b0\u5728\u7684\u4e8b\u60c5\uff0c\u5f00\u4e86\u4e00\u5bb6\u5ba2\u6808\u9080\u8bf7\u7f51\u53cb\u4e00\u8d77\u6765\u88c5\u9970\uff0c\u53c2\u4e0e\u4f1a\u6709\u4f1a\u5458\u5361\uff0c\u8fd9\u6837\u7528\u6237\u7684\u6b32\u671b\u88ab\u5f7b\u5e95\u70b9\u71c3\uff0c\u57fa\u672c\u5927\u90e8\u5206\u90fd\u53bb\u70b9\u4e86\u94fe\u63a5\u3002\u6700\u540e\uff0c\u6015\u5438\u5f15\u4e0d\u591f\uff0c\u53c8\u52a0\u4e86\u4e00\u53e5\u6bd4\u8f83\u52b1\u5fd7\u3001\u717d\u60c5\u7684\u8bdd\uff1a\u201c\u4e0d\u7ba1\u4f60\u4f55\u65f6\u62b5\u8fbe\uff0c\u6c38\u8fdc\u90fd\u4f1a\u67092\u4e2a\u4eba\uff0c\u4e00\u5bb6\u5ba2\u6808\uff0c\u7b49\u7740\u4f60\u6765\u6d41\u6d6a\u201d\u8fd9\u53e5\u90fd\u662f\u6ee1\u6ee1\u7684\u60c5\u6000\uff0c\u8ba9\u7f51\u53cb\u4ea7\u751f\u597d\u611f\u3002<\/p>\n

AIDA\u6587\u6848\u5199\u4f5c\u6cd5\u5219\u662f\u975e\u5e38\u4e0d\u9519\u7684\u4e00\u4e2a\u6587\u6848\u5199\u4f5c\u6cd5\u5219\uff0c\u4e0d\u8fc7\u6162\u6162\u7684\u4e5f\u51fa\u6765\u4e00\u4e2a6+1\u6a21\u5f0f\uff0c\u8fd9\u4e2a\u6587\u6848\u6a21\u5f0f\u4e5f\u975e\u5e38\u6709\u6548\uff0c\u5b83\u5f25\u8865\u4e86AIDA\u6240\u7f3a\u5c11\u4f46\u5374\u5fc5\u4e0d\u53ef\u5c11\u7684\u56e0\u7d20\u30026+1\u6307\u7684\u662f\uff1a6\u4e2a\u6b65\u9aa4\u5916\u52a0\u8d2f\u7a7f\u59cb\u7ec8\u7684\u4e00\u4e2a\u539f\u5219\uff0c\u53ea\u8981\u811a\u8e0f\u5b9e\u5730\uff0c\u4e00\u5b9a\u80fd\u5199\u51fa\u975e\u5e38\u4f18\u79c0\u7684\u6587\u6848\u3002<\/p>\n

\u7b2c\u4e00\u6b65\uff1a\u63cf\u8ff0\u76f8\u5173\u80cc\u666f<\/strong><\/p>\n

\u5728\u8bd5\u56fe\u5f97\u5230\u7528\u6237\u5173\u6ce8\u524d\uff0c\u4f60\u9996\u5148\u8981\u505a\u7684\u5c31\u662f\u63cf\u8ff0\u76f8\u5173\u80cc\u666f\u3002\u56de\u7b54\u7528\u6237\u5fc3\u91cc\u7684\u7591\u95ee\uff1a\u201c\u4f60\u662f\u8c01?\u4f60\u4e3a\u4ec0\u4e48\u548c\u6211\u8bf4\u8bdd?\u201d\u5f88\u591a\u8425\u9500\u4eba\u5458\u4e3a\u4e86\u5f97\u5230\u7528\u6237\u7684\u6ce8\u610f\u800c\u6fc0\u70c8\u7ade\u4e89\uff0c\u6240\u4ee5\u8981\u7279\u522b\u6ce8\u91cd\u5efa\u7acb\u76f8\u5173\u80cc\u666f\u624d\u80fd\u8131\u9896\u800c\u51fa\u3002<\/p>\n

\u5783\u573e\u90ae\u4ef6\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u6848\u4f8b\uff0c\u5783\u573e\u90ae\u4ef6\u7684\u80cc\u666f\u662f\uff1a\u4f60\u4e0d\u77e5\u9053\u6211\u4eec\u662f\u8c01\uff0c\u4f46\u662f\u6211\u4eec\u60f3\u5356\u7ed9\u4f60\u4e00\u4e9b\u4e1c\u897f\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5783\u573e\u90ae\u4ef6\u6ca1\u6709\u4eba\u8bfb\uff0c\u76f4\u63a5\u653e\u5230\u5783\u573e\u7bb1\u4e86\u3002<\/p>\n

\u76f8\u5173\u80cc\u666f\u53ef\u4ee5\u5f52\u7ed3\u4e3a\u4f60\u80fd\u591f\u8ba9\u7528\u6237\u6c89\u6d78\u5728\u4f60\u7684\u5185\u5bb9\u4e2d\u7684\u539f\u56e0\u3002\u5982\u679c\u4ea4\u4ee3\u76f8\u5173\u80cc\u666f\u3001\u4f7f\u7528\u6237\u4e00\u5f00\u59cb\u5c31\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e9b\u7b80\u5355\u7684\u6587\u5b57\u4e86\u89e3\u5230\u4f60\uff0c\u90a3\u4e48\u9605\u8bfb\u7387\u4f1a\u9ad8\u5f88\u591a\u3002<\/p>\n

\u7b2c\u4e8c\u6b65\uff1a\u5f15\u8d77\u6ce8\u610f<\/strong><\/p>\n

\u4e00\u65e6\u4f60\u5efa\u7acb\u8d77\u76f8\u5173\u80cc\u666f\uff0c\u4f60\u5c31\u80fd\u591f\u7ee7\u7eed\u6293\u4f4f\u7528\u6237\u7684\u6ce8\u610f\u4e86\u3002\u5df2\u7ecf\u6709\u5f88\u591a\u65b9\u6cd5\u544a\u8bc9\u4f60\u5982\u4f55\u53bb\u5438\u5f15\u7528\u6237\u6ce8\u610f\u4e86\uff0c\u7ec6\u8282\u4e0d\u591a\u8bf4\u3002<\/p>\n

\u7b2c\u4e09\u6b65\uff1a\u5f15\u8d77\u6b32\u671b<\/strong><\/p>\n

\u76ee\u524d\u8425\u9500\u7684\u73b0\u5b9e\u662f\uff1a\u5373\u4f7f\u80fd\u5f15\u8d77\u7528\u6237\u7684\u6ce8\u610f\uff0c\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u4e5f\u4e0d\u4f1a\u6301\u7eed\u592a\u957f\u7684\u65f6\u95f4\u3002\u4f60\u5fc5\u987b\u628a\u63e1\u90a3\u5341\u51e0\u79d2\u4e2d\uff0c\u8ba9\u7528\u6237\u5bf9\u4f60\u7684\u4ea7\u54c1\u4ea7\u751f\u6e34\u671b\u3002\u5e76\u4e14\u80fd\u8ba9\u8fd9\u79cd\u6e34\u671b\u6301\u7eed\u3002<\/p>\n

\u8fd9\u5c31\u76f8\u5f53\u4e8e\u4f60\u5199\u535a\u5ba2\u65f6\u524d\u9762\u4e00\u6bb5\u5f15\u8a00\uff0c\u4ed6\u5c31\u662f\u7ed9\u8bfb\u8005\u7684\u8bf1\u9975\uff1a\u4f60\u8981\u901a\u8fc7\u5f15\u8a00\u6293\u4f4f\u8bfb\u8005\u7684\u5174\u8da3\uff0c\u8fd8\u6709\u4ed6\u4eec\u6ca1\u6709\u8003\u8651\u5230\u7684\u60f3\u6cd5\uff0c\u7136\u540e\u4f60\u518d\u628a\u6545\u4e8b\u8be6\u60c5\u544a\u8bc9\u4ed6\u4eec\u3002<\/p>\n

\u7b2c\u56db\u6b65\uff1a\u5efa\u7acb\u843d\u5dee<\/strong><\/p>\n

\u4f60\u6210\u529f\u5f15\u8d77\u4e86\u4ed6\u4eec\u7684\u6ce8\u610f\uff0c\u4e5f\u521b\u9020\u4e86\u6b32\u671b\u3002\u8fd9\u65f6\u5019\u4f60\u8981\u5f00\u59cb\u8bf4\u670d\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u4e86\u3002\u4f60\u73b0\u5728\u9700\u8981\u544a\u8bc9\u4f60\u7684\u7528\u6237\uff0c\u5982\u679c\u73b0\u5728\u4e0d\u7acb\u5373\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\u6216\u8005\u670d\u52a1\uff0c\u90a3\u4e48\u540e\u679c\u662f\u4ec0\u4e48\u3002\u6211\u4eec\u628a\u8fd9\u4e2a\u73af\u8282\u79f0\u4e4b\u4e3a\u5efa\u7acb\u843d\u5dee\u3002<\/p>\n

\u4f60\u53ef\u4ee5\u901a\u8fc7\u201c\u5982\u679c\u4ec0\u4e48\u90fd\u4e0d\u6539\u53d8?\u90a3\u5c06\u610f\u5473\u7740\u4ec0\u4e48?\u201d\u8fd9\u6837\u7684\u8be2\u95ee\u5f15\u51fa\u843d\u5dee\uff0c\u7b54\u6848\u53ef\u80fd\u4f1a\u6fc0\u8d77\u5f3a\u70c8\u7684\u60c5\u611f\u3002\u6bd5\u7adf\uff0c\u4f60\u5728\u8c08\u8bba\u4ed6\u4eec\u75db\u82e6\u73b0\u72b6\u7684\u5f71\u54cd\uff0c\u5982\u679c\u4e0d\u91c7\u53d6\u884c\u52a8\u3001\u4e0d\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5c06\u4f1a\u6709\u4ec0\u4e48\u540e\u679c\u3002\u5982\u4f55\u6210\u4e3a\u4f18\u79c0\u7684\u6587\u6848\uff0c\u4e0d\u662f\u6587\u6848\u4f60\u4e5f\u8981\u770b<\/p>\n

\u7b2c\u4e94\u6b65\uff1a\u89e3\u51b3\u65b9\u6848<\/strong><\/p>\n

\u4f60\u4e0d\u80fd\u8ba9\u8bfb\u8005\u5f85\u5728\u8fd9\u4e2a\u72b6\u6001;\u4e00\u65e6\u4f60\u5efa\u7acb\u4e86\u843d\u5dee\uff0c\u8981\u8fc5\u901f\u8fc7\u6e21\u5230\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5de7\u5999\u6070\u5f53\u5730\u544a\u8bc9\u7528\u6237\u4f60\u62e5\u6709\u89e3\u51b3\u65b9\u6848\uff0c\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u3001\u8ba9\u7528\u6237\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u6709\u7528\uff0c\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981;\u4f46\u4e0d\u8981\u8fc7\u72b9\u4e0d\u53ca\u3002<\/p>\n

\u7b2c\u516d\u6b65\uff1a\u547c\u5401\u7528\u6237\u91c7\u53d6\u884c\u52a8<\/strong><\/p>\n

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1\u3001\u5f53\u7528\u6237\u9605\u8bfb\u5b8c\uff0c\u4f60\u5e94\u8be5\u8ba9\u4ed6\u4eec\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\u3002\u63d0\u4f9b\u5355\u4e00\u9009\u62e9\u800c\u4e0d\u662f\u591a\u79cd\u9009\u62e9(\u5982\u62e8\u6253\u2026\u2026\u8054\u7cfb\u6211\u4eec\/\u70b9\u51fb\u2026\u2026\u8bbf\u95ee\u7f51\u5740\/\u5728Twitter\u4e0a\u8054\u7cfb\u6211\u4eec\u2026\u2026\u7b49\u7b49)\uff0c\u4e0d\u8981\u8ba9\u7528\u6237\u9009\u62e9\u3002<\/p>\n

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