{"id":116567,"date":"2019-05-22T11:41:26","date_gmt":"2019-05-22T03:41:26","guid":{"rendered":"http:\/\/www.fagao.me\/?p=116567"},"modified":"2019-05-22T11:41:26","modified_gmt":"2019-05-22T03:41:26","slug":"%e4%b8%89%e5%88%86%e9%92%9f%e8%af%bb%e6%87%82%e4%ba%92%e8%81%94%e7%bd%91%e5%93%81%e7%89%8c%e5%b9%bf%e5%91%8a%e7%9a%84%e5%89%8d%e4%b8%96%e4%bb%8a%e7%94%9f","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/116567.htm","title":{"rendered":"\u4e09\u5206\u949f\u8bfb\u61c2\u4e92\u8054\u7f51\u54c1\u724c\u5e7f\u544a\u7684\u524d\u4e16\u4eca\u751f"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_012.jpg\" alt=\"\"><\/p>\n<div class=\"focusup\"><\/div>\n<p>\u5148\u4e86\u89e3\u4ec0\u4e48\u662f\u4e92\u8054\u7f51\u5e7f\u544a\uff1a<\/p>\n<p>\u4ece\u5b57\u9762\u7406\u89e3\uff0c<span>\u4e92\u8054\u7f51\u5e7f\u544a\uff0c\u5c31\u662f\u6307\u5728\u4e92\u8054\u7f51\u4e0a\u6295\u653e\u7684\u5e7f\u544a\u3002<\/span><\/p>\n<p>\u6b64\u5904\u8f7d\u4f53\u4e13\u6307\u95e8\u6237\u7f51\u7ad9\u3001\u641c\u7d22\u7f51\u7ad9\u7b49\u7f51\u7edc\u5e73\u53f0\u3002<\/p>\n<p>\u4e0e\u4f20\u7edf\u5e7f\u544a\u7684\u62a5\u7eb8\u3001\u6742\u5fd7\u3001\u7535\u89c6\u3001\u5e7f\u64ad\u56db\u5927\u4f20\u64ad\u5a92\u4f53\u6709\u660e\u663e\u7684\u533a\u522b\u3002<\/p>\n<p>\u4e0e\u4f20\u7edf\u5e7f\u544a\u76f8\u6bd4\uff0c\u4e3a\u4ec0\u4e48\u8981\u8fdb\u884c\u4e92\u8054\u7f51\u5e7f\u544a\u6295\u653e\uff1f\u6362\u53e5\u8bdd\u8bf4\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u6295\u653e\u76ee\u7684\u662f\u4ec0\u4e48\uff1f<\/p>\n<p><strong><span>\u6d41\uff01\u91cf\uff01<\/span><\/strong><\/p>\n<p>\u83b7\u53d6\u6d41\u91cf\u53c8\u53ef\u4ee5\u7ec6\u5206\u6210\u4e24\u5927\u76ee\u6807\u2014\u2014\u8f6c\u5316\u548c\u54c1\u724c\u3002<\/p>\n<p>?\u8f6c\u5316\uff1a<span>\u4e0d\u540c\u4f01\u4e1a\u5bf9\u8f6c\u5316\u7684\u5224\u5b9a\u6807\u51c6\u4e0d\u4e00\uff0c\u4e00\u822c\u6307\u83b7\u5ba2\u6216\u8fbe\u6210\u4ea4\u6613\u3002<\/span><span>\u2014\u2014\u3010\u6548\u679c\u5e7f\u544a\u3011<\/span><\/p>\n<p>?\u54c1\u724c\uff1a<span>\u4f01\u4e1a\u54c1\u724c\u7684\u66dd\u5149\u53ca\u5c55\u793a\uff0c\u5f62\u8c61\u7684\u5851\u9020\u548c\u4f20\u64ad\u3002<\/span><span>\u2014\u2014\u3010\u54c1\u724c\u5e7f\u544a\u3011<\/span><\/p>\n<p>\u4e00\u53e5\u8bdd\u6982\u62ec\uff1a<\/p>\n<p>\u4e92\u8054\u7f51\u54c1\u724c\u5e7f\u544a\uff0c\u662f\u6307\u6295\u653e\u5728\u7f51\u7edc\u5e73\u53f0\uff0c\u4e0d\u6025\u4e8e\u77ed\u671f\u5185\u76f4\u63a5\u56de\u6536\u6d41\u91cf\u6548\u679c\uff0c\u4ee5\u54c1\u724c\u7684\u5851\u9020\u4e0e\u4f20\u64ad\u4e3a\u4e3b\u8981\u76ee\u6807\u7684\u5e7f\u544a\u6295\u653e\u884c\u4e3a\u3002<\/p>\n<p>\u4ee5\u4e0b\u4ece\u552e\u5356\u6a21\u5f0f\u3001\u5c55\u73b0\u5f62\u5f0f\u3001\u5e7f\u544a\u6210\u6548\u3001\u5bf9\u6bd4\u5206\u6790\u3001\u6295\u653e\u96be\u70b9\u4e94\u4e2a\u65b9\u9762\u8be6\u7ec6\u4ecb\u7ecd\u54c1\u724c\u5e7f\u544a<\/p>\n<p><strong><span>1.\u552e\u5356\u6a21\u5f0f <\/span><\/strong><\/p>\n<p>\u4f5c\u4e3a\u4ee3\u7406\u5546\u6216\u5e7f\u544a\u4e3b\uff0c\u6700\u5173\u5fc3\u7684\u83ab\u8fc7\u4e8e\uff0c\u5e7f\u544a\u4f4d\u5982\u4f55\u8ba1\u4ef7\u3002<\/p>\n<p>\u7f51\u7edc\u5e7f\u544a\u8ba1\u8d39\u5f62\u5f0f\u4e3b\u8981\u5305\u62ecCPC\/CPM\/CPD\/CPA\u7b49\u3002<\/p>\n<p>\u5176\u4e2d\u54c1\u724c\u5e7f\u544a\u7684\u552e\u5356\u6a21\u5f0f\u4e3b\u8981\u5305\u62ec\uff1a<\/p>\n<p>\u00b7<strong><span>CPM<\/span><\/strong>\uff08cost per mille\uff09\u2014\u2014\u6309\u5343\u5c55\u793a\u6536\u8d39\uff0c\u901a\u4fd7\u7684\u8bb2\uff0c\u6309\u7167\u6709\u591a\u5c11\u4eba\u770b\u5230\u4f60\u7684\u5e7f\u544a\u6536\u8d39\u3002<\/p>\n<p>\u00b7<strong><span>CPD<\/span><\/strong>\uff08cost per day\uff09\u2014\u2014\u6309\u5929\u8ba1\u8d39\u3002<\/p>\n<p>\u4ece\u56e0\u679c\u89d2\u5ea6\u7406\u89e3\uff0c\u54c1\u724c\u5e7f\u544a\u4ee5\u66dd\u5149\u3001\u5c55\u793a\u4e3a\u76ee\u7684\uff0c\u6240\u4ee5\u6309\u5c55\u793a\u6b21\u6570\u6216\u5c55\u793a\u65f6\u95f4\u6765\u8ba1\u8d39\u662f\u5fc5\u7136\u7684\u3002<\/p>\n<p><span><strong>2.\u5c55\u73b0\u5f62\u5f0f <\/strong><\/span><\/p>\n<p>\u5e7f\u544a\u4e3b\u6700\u5173\u5fc3\u7684\u53e6\u4e00\u4e2a\u70b9\uff1a<\/p>\n<p>\u5ba2\u6237\u5728\u54ea\u91cc\u80fd\u591f\u770b\u5f97\u5230\u6211\u7684\u5e7f\u544a\uff1f<\/p>\n<p>\u9274\u4e8e\u54c1\u724c\u5e7f\u544a\u4ee5\u66dd\u5149\u91cf\u4e3a\u6295\u653e\u76ee\u6807<\/p>\n<p>\u54c1\u724c\u5e7f\u544a\u9009\u62e9\u5e7f\u544a\u4f4d\u7684\u4e3b\u8981\u9700\u6c42\u70b9\u6709\uff1a<\/p>\n<p><span> \u00b7\u4f4d\u7f6e\u9192\u76ee<\/span><\/p>\n<p><span> \u00b7\u5e7f\u544a\u7bc7\u5e45\u8f83\u5927<\/span><\/p>\n<p><span> \u00b7\u7528\u6237\u4f53\u9a8c\u5ea6\u8f83\u597d<\/span><\/p>\n<p><span> \u00b7\u51f8\u663e\u54c1\u724c\u5b9e\u529b\u548c\u5f62\u8c61<\/span><\/p>\n<p>\u4ece\u8fd9\u4e00\u70b9\u51fa\u53d1\uff0c<span>\u5f00\u5c4f\u9875\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u89c6\u9891\u63d2\u64ad\u5e7f\u544a\uff0c\u662f\u54c1\u724c\u5e7f\u544a\u7684\u9ec4\u91d1\u5e7f\u544a\u4f4d\u3002<\/span><\/p>\n<p>\u4f46\u662f\uff0c<\/p>\n<p>\u6709\u6d41\u91cf\u5373\u6709\u66dd\u5149\uff0c<\/p>\n<p>\u6240\u4ee5\uff0c\u5bf9\u4e8e\u7ebf\u4e0a\u5e7f\u544a\u6765\u8bf4\uff0c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u6ca1\u6709\u4e25\u683c\u7684\u5c55\u73b0\u5f62\u5f0f\u7684\u533a\u5206\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u817e\u8baf\u54c1\u724c\u5e7f\u544a\u5e73\u53f0\u2014\u2014\u667a\u8d62\u9500\u76ee\u524d\u5df2\u63a5\u5165\u7684\u5e7f\u544a\u8d44\u6e90\u3002<\/p>\n<\/p>\n<p><span><strong>3.\u5e7f\u544a\u6210\u6548 <\/strong><\/span><\/p>\n<p>\u94b1\u82b1\u51fa\u53bb\u4e86\uff0c\u5e7f\u544a\u4e5f\u5c55\u793a\u4e86\uff0c\u90a3\u4e48\uff0c\u54c1\u724c\u5e7f\u544a\u7ed9\u5e7f\u544a\u4e3b\u5e26\u6765\u4ec0\u4e48\u5462\uff1f<\/p>\n<p>\u4e0e\u4ee5\u4fc3\u8fdb\u76f4\u63a5\u4ea4\u6613\u4e3a\u4e3b\u8981\u76ee\u6807\u7684\u6548\u679c\u5e7f\u544a\u76f8\u6bd4\uff0c\u54c1\u724c\u5e7f\u544a\u7684\u6210\u6548\u4e00\u822c\u77ed\u671f\u5185\u96be\u4ee5\u51c6\u786e\u8bc4\u4f30\u3002<\/p>\n<p>\u8861\u91cf\u54c1\u724c\u5e7f\u544a\u7684\u6307\u6807\u6709\u66dd\u5149\u91cf\u3001UV\uff0c\u90e8\u5206\u5e7f\u544a\u8fd8\u4f1a\u628a\u70b9\u51fb\u91cf\u3001\u70b9\u51fb\u7387\u4f5c\u4e3a\u8861\u91cf\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n<p>\u4ece\u8fd9\u70b9\u53ef\u4ee5\u770b\u51fa\uff0c\u54c1\u724c\u5e7f\u544a\u7684\u6295\u653e\u5e26\u7ed9\u5e7f\u544a\u4e3b\u7684\u662f\uff1a<\/p>\n<p><span>1. \u66dd\u5149\u91cf\uff0c\u8986\u76d6\u66f4\u591a\u76ee\u6807\u4eba\u7fa4\uff0c\u8ba9\u6d88\u8d39\u8005\u8ba4\u8bc6\u3001\u8ba4\u77e5\u3001\u8bb0\u5fc6\u54c1\u724c\u5f62\u8c61\u3002<\/span><\/p>\n<p><span>2. \u7f8e\u8a89\u5ea6\uff0c\u51f8\u663e\u54c1\u724c\u5f62\u8c61\uff0c\u63d0\u5347\u77e5\u540d\u5ea6\uff0c\u52a0\u6df1\u7528\u6237\u5bf9\u54c1\u724c\/\u4ea7\u54c1\u7684\u8bb0\u5fc6\u3002<\/span><\/p>\n<p><span>3. \u8f6c\u5316\u91cf\uff0c\u867d\u7136\u8f6c\u5316\u662f\u6548\u679c\u5e7f\u544a\u7684\u76f4\u63a5\u76ee\u6807\uff0c\u4f46\u54c1\u724c\u5e7f\u544a\u4e5f\u4f1a\u4e3a\u4ea7\u54c1\u5e26\u6765\u8f6c\u5316\uff0c\u6ce8\u518c\u7528\u6237\u6216\u8005\u4ea7\u54c1\u7684\u4ea4\u6613\u3002<\/span><\/p>\n<\/p>\n<p><span><strong>4.\u5bf9\u6bd4\u5206\u6790 <\/strong><\/span><\/p>\n<p>\u7f51\u7edc\u5e7f\u544a\u5206\u4e3a\u6548\u679c\u5e7f\u544a\u548c\u54c1\u724c\u5e7f\u544a\uff0c<\/p>\n<p>\u60f3\u8981\u641e\u660e\u767d\u54c1\u724c\u5e7f\u544a\uff0c\u5fc5\u987b\u4e86\u89e3\u5b83\u4e0e\u6548\u679c\u5e7f\u544a\u7684\u533a\u522b\u3002<\/p>\n<\/p>\n<p>\u5f53\u7136\uff0c\u4e24\u8005\u4e0d\u662f\u5b8c\u5168\u5206\u5316\u7684\uff0c\u5728\u5b9e\u9645\u7684\u5e7f\u544a\u64cd\u4f5c\u4e2d\uff0c\u4f01\u4e1a\u4e00\u822c\u5c06\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u76f8\u7ed3\u5408\u4f7f\u7528\uff0c\u901a\u8fc7\u54c1\u724c\u5e7f\u544a\u6765\u5efa\u7acb\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u65e9\u671f\u8ba4\u8bc6\uff0c\u901a\u8fc7\u6548\u679c\u5e7f\u544a\u4fc3\u8fdb\u6d88\u8d39\u8005\u6700\u7ec8\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n<p><span><strong>5.\u6295\u653e\u96be\u70b9 <\/strong><\/span><\/p>\n<p><strong><span> \u00b7<\/span><\/strong>\u4eba\u5de5\u91c7\u4e70\u6295\u653e\uff0c\u6548\u7387\u4f4e\u6210\u672c\u9ad8<\/p>\n<p><strong><span> \u00b7<\/span><\/strong>DSP\u5e73\u53f0\u6295\u653e\u8f83\u590d\u6742<\/p>\n<p><strong><span> \u00b7<\/span><\/strong>\u9002\u5408\u54c1\u724c\u5e7f\u544a\u7684\u4f18\u8d28\u7f51\u7ad9\u901a\u5e38\u4ef7\u683c\u9ad8<\/p>\n<p><strong><span> \u00b7<\/span><\/strong>\u5e02\u9762\u4e0a\u901a\u884c\u7684\u7ade\u4ef7\u578b\u5e7f\u544a\u65e0\u6cd5\u63d0\u4f9b\u4f18\u8d28\u7a33\u5b9a\u7684\u6d41\u91cf<\/p>\n<p>\u9274\u4e8e\u54c1\u724c\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\u7684\u8bf8\u591a\u96be\u70b9\uff0c<strong>\u54c1\u724c\u5e7f\u544a\u6295\u653e\u5e73\u53f0\u667a\u8d62\u9500\u81f4\u529b\u4e8e\u6210\u4e3a\u4e00\u7ad9\u5f0f\u89e3\u51b3\u54c1\u724c\u6295\u653e\u9700\u6c42\u7684\u670d\u52a1\u5e73\u53f0\u3002<\/strong><\/p>\n<p>?\u5e7f\u544a\u4e3b\u53ef\u5728\u5e73\u53f0\u81ea\u52a9\u64cd\u4f5c\u8d2d\u4e70\u5e7f\u544a\u4f4d\uff0c\u4ee5\u66f4\u9ad8\u7684\u4fbf\u6377\u6027\u548c\u6613\u7528\u6027\u89e3\u51b3\u4e86\u4eba\u5de5\u91c7\u4e70\u7684\u6548\u7387\u95ee\u9898\u3002<\/p>\n<p>?\u91c7\u53d6\u201c\u5408\u7ea6\u5236\u552e\u5356\u6a21\u5f0f\u201d\uff0c\u53ef\u5efa\u7acb\u6392\u671f\uff0c\u63d0\u524d\u9501\u5b9a\u5e93\u5b58\u3002<\/p>\n<p>?\u805a\u5408\u817e\u8baf\u5a92\u4f53\u8d44\u6e90\u63d0\u4f9b\u7a33\u5b9a\u4f18\u8d28\u6027\u4ef7\u6bd4\u9ad8\u7684\u6d41\u91cf\u3002<\/p>\n<p>\u5fae\u4fe1\u516c\u4f17\u53f7\u641c\u7d22\u201c\u817e\u8baf\u667a\u8d62\u9500\u5e7f\u544a\u201d\uff0c\u83b7\u53d6\u66f4\u591a\u5173\u4e8e\u54c1\u724c\u5e7f\u544a\u7684\u54a8\u8be2\u53ca\u5185\u5bb9\u3002<\/p>\n<div 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[190],"class_list":["post-116567","post","type-post","status-publish","format-standard","hentry","category-news","tag-190"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/116567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=116567"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/116567\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=116567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=116567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=116567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}