{"id":118376,"date":"2019-05-22T12:19:38","date_gmt":"2019-05-22T04:19:38","guid":{"rendered":"http:\/\/www.fagao.me\/?p=118376"},"modified":"2019-05-22T12:19:38","modified_gmt":"2019-05-22T04:19:38","slug":"%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e5%a6%82%e4%bd%95%e5%b8%ae%e6%88%91%e4%bb%ac%e8%8e%b7%e5%be%97%e6%9c%80%e7%bb%88%e7%9a%84%e7%94%a8%e6%88%b7","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/118376.htm","title":{"rendered":"\u54c1\u724c\u5b9a\u4f4d\u5982\u4f55\u5e2e\u6211\u4eec\u83b7\u5f97\u6700\u7ec8\u7684\u7528\u6237"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F024.jpg\" alt=\"\"><\/p>\n<div class=\"articleend\"><\/div>\n<p><span>\u5728\u4e4b\u524d\u4e24\u7bc7\u6587\u7ae0\u4e2d\u3001<\/span><span>\uff0c\u6211\u4eec\u4e3a\u5927\u5bb6\u5206\u4eab\u4e86 Marketing \u5728\u6574\u4e2a\u4ea7\u54c1\u751f\u547d\u5468\u671f\u4e2d\u7684\u4f5c\u7528\u3001\u4ee5\u53ca\u5982\u4f55\u4ea7\u751f\u53ef\u7528\u4e8e\u4f20\u64ad\u7684 Value Proposition (\u4ef7\u503c\u5b9a\u4f4d)\u3002\u5f53\u6211\u4eec\u7684\u4ea7\u54c1\u786e\u5b9a\u76ee\u6807\u7528\u6237\u662f\u8c01\u4e4b\u540e\uff0c\u4ea7\u54c1\u56e2\u961f\u4f1a\u786e\u5b9a\u4ea7\u54c1\u4e3a\u7528\u6237\u63d0\u4f9b\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u5373\u7528\u6237\u9700\u8981\u89e3\u51b3\u4ec0\u4e48\u75db\u70b9\u3001\u5b8c\u6210\u54ea\u4e9b\u4efb\u52a1\uff0c\u800c Marketing \u56e2\u961f\u5219\u4f1a\u66f4\u5173\u6ce8\u7528\u6237\u5728\u4ec0\u4e48\u573a\u666f\u4e0b\u83b7\u5f97\u6838\u5fc3\u4ef7\u503c\u3001\u4ed6\u4eec\u4f1a\u4ea7\u751f\u4ec0\u4e48\u6837\u7684\u611f\u53d7\uff0c\u7531\u6b64\u51b3\u5b9a\u53ef\u7528\u4e8e\u4f20\u64ad\u7684 Value Proposition\u3002<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u8fd9\u4e2a\u7528\u4e8e\u4f20\u64ad\u7684 Value Proposition \u5982\u4f55\u6765\u771f\u6b63\u5e2e\u6211\u4eec\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u5e76\u6700\u7ec8\u8bf4\u670d\u4ed6\u4eec\u6765\u4f7f\u7528\u4ea7\u54c1\u5462\uff1f\u4eca\u5929\u6211\u4eec\u7528\u4e0a\u5468\u5149\u6da7\u5b9e\u9a8c\u5ba4\u7684\u7b2c\u4e8c\u6b21 Marketing Workshop \u4e2d\u7684\u7ec3\u4e60\u4e3a\u4f8b\u6765\u8ddf\u5927\u5bb6\u8bb2\u8bb2 Value Proposition \u7684\u5b9e\u9645\u5e94\u7528\u3002<\/span><\/p>\n<\/p>\n<p><span>* \u56fe\u4e3a Marketing \u5728\u4ea7\u54c1\u751f\u547d\u5468\u671f\u4e2d\u7684\u4f5c\u7528\uff0c\u7070\u8272\u90e8\u5206\u662f\u6211\u4eec\u6b64\u6b21\u5206\u4eab\u7684\u5185\u5bb9<\/span><\/p>\n<p><span>\u5149\u6da7\u5b9e\u9a8c\u5ba4\u300cDo It Today Vol.6\u300dMarketing Workshop \u7684\u7ec3\u4e60\u6848\u4f8b\u662f\u4e00\u4e2a\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u7684\u4ea7\u54c1 InnoKit\u3002<\/span><\/p>\n<p><span>InnoKit \u76ee\u524d\u7684\u4ea7\u54c1\u4e3b\u8981\u662f\u5e2e\u52a9\u4f01\u4e1a\u548c\u56e2\u961f\u6210\u529f\u5b9e\u65bd\u57fa\u4e8e OKRs (Objective and Key Results) \u7684\u76ee\u6807\u7ba1\u7406\uff0c\u5305\u62ec\u4e00\u5957\u57fa\u4e8e OKRs \u7684\u5728\u7ebf\u76ee\u6807\u7ba1\u7406\u5de5\u5177\u3001\u4f01\u4e1a\u5185\u90e8\u7684 OKRs \u57f9\u8bad\u548c Workshop\u3001\u5b9a\u5236\u5316\u54a8\u8be2\u670d\u52a1\u3002\u6211\u4eec\u628a InnoKit \u7684\u6838\u5fc3\u4ea7\u54c1\u529f\u80fd\u5b9a\u5728\uff1a<\/span><\/p>\n<ul>\n<li>\n<p><span>OKRs \u9f13\u52b1\u6240\u6709\u5458\u5de5\u53c2\u4e0e\u5230\u4e1a\u52a1\u76ee\u6807\u7684\u5236\u5b9a\u3001\u5171\u540c\u5173\u6ce8\u76ee\u6807\u7684\u5b8c\u6210\u7ed3\u679c<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u5de5\u5177\u63d0\u4f9b\u4e86\u6e05\u6670\u900f\u660e\u7684\u7ec4\u7ec7\u76ee\u6807\u5206\u89e3\u548c\u8fdb\u5ea6\u8ddf\u8e2a<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u5de5\u5177\u5185\u63d0\u4f9b\u5b9e\u65f6\u6570\u636e\u5206\u6790\u53cd\u9988\u6765\u63d0\u5347\u76ee\u6807\u7ba1\u7406\u6548\u7387<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p><span>\u63d0\u4f9b\u65b9\u6cd5\u8bba\u548c\u5de5\u5177\u7684\u4f01\u4e1a\u5185\u90e8\u57f9\u8bad\u548c\u54a8\u8be2<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u521b\u59cb\u56e2\u961f\u6709\u5728\u4f01\u4e1a\u91cc\u5b9e\u8df5 OKRs \u7684\u6210\u529f\u7ecf\u9a8c<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u6709\u672c\u571f\u5316\u670d\u52a1\u80fd\u529b<\/span><\/p>\n<\/li>\n<\/ul>\n<p><span>\u5728 Workshop \u4e2d\uff0c\u4e3a\u4e86\u7b80\u5355\u8d77\u89c1\uff0c\u6211\u4eec\u628a InnoKit \u7684\u7528\u6237\u5b9a\u5728\u4e86\u300c\u4f01\u4e1a\u7ba1\u7406\u51b3\u7b56\u8005\u300d\uff0c\u800c\u4e0d\u8003\u8651\u540c\u6837\u4f1a\u4f7f\u7528\u4ea7\u54c1\u7684\u5176\u4ed6\u4eba\u3002<\/span><\/p>\n<p><span>\u5927\u5bb6\u7528 Value Proposition Canvas \u7684\u65b9\u6cd5\u8ba8\u8bba\u4e86\u7528\u6237\u7684 Needs\u3001Wants\u3001Fears\uff0c\u5e76\u7ed3\u5408 InnoKit \u7684\u4ea7\u54c1\u529f\u80fd\uff0c\u603b\u7ed3\u51fa\u4e86\u4ea7\u54c1\u4e3a\u7528\u6237\u5e26\u6765\u7684 Benefits (\u597d\u5904) \u548c Experience (\u611f\u53d7)\u3002\u7136\u540e\u6bcf\u4e2a\u4eba\u4ece\u8fd9\u4e9b Benefits &amp; Experience \u4e2d\u5404\u9009\u62e9 1 \u4e2a\u70b9\uff0c\u5199\u51fa\u6700\u7ec8\u7528\u4e8e\u4f20\u64ad\u7684 Value Proposition\u3002\u4e0b\u9762\u662f\u5f53\u5929\u7684\u51e0\u4e2a\u4f8b\u5b50\uff0c\u91cd\u70b9\u52a0\u7c97\u7684\u90e8\u5206\u5c31\u662f\u5927\u5bb6\u9009\u62e9\u7684\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u573a\u666f\u3001\u4ea7\u54c1\u7ed9\u7528\u6237\u5e26\u6765\u7684\u4ef7\u503c\u4ee5\u53ca\u611f\u53d7\u3002<\/span><\/p>\n<\/p>\n<p><span>\u56fe\u7247\uff1a\u5f53\u5929\u5b8c\u6210\u7684 Value Proposition Canvas \u793a\u4f8b<\/span><\/p>\n<blockquote>\n<p><span><span>\u5f53<\/span><span>\u4f9d\u8d56\u4eba\u6cbb<\/span><span>\u7684\u4f01\u4e1a\u7ba1\u7406\u8005<\/span><span>\u9700\u8981\u66f4\u9ad8\u6548\u5730\u7ba1\u7406\u4e1a\u52a1<\/span><span>\u65f6\uff0cInnoKit \u901a\u8fc7\u5176\u7ebf\u4e0a\u5de5\u5177\u5e2e\u52a9\u4f01\u4e1a\u7ba1\u7406\u8005\u8fdb\u884c\u76ee\u6807\u7ba1\u7406\u3001<\/span><span>\u6709\u6e29\u5ea6\u5730<\/span><span>\u63d0\u5347\u4f01\u4e1a\u7ba1\u7406\u6548\u7387\u3002<\/span><\/span><\/p>\n<p><span>*\u8fd9\u91cc\u4eba\u6cbb\u6307\u7ba1\u7406\u8005\u4e3a\u7ecf\u9a8c\u578b\u3001\u7f3a\u5c11\u65b9\u6cd5\u8bba<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p><span><span>\u5f53\u4e00\u4e2a\u4f01\u4e1a<\/span><span>\u9762\u5bf9\u4ece 0 \u5230 1 \u7684\u521b\u65b0\u6311\u6218<\/span><span>\u65f6\uff0cInnoKit \u63d0\u4f9b\u80fd\u4fc3\u8fdb\u521b\u65b0\u7684\u7ba1\u7406\u65b9\u6cd5\u8bba\uff0c\u5e76\u80fd\u63d0\u4f9b\u4ece\u57f9\u8bad\u65b9\u6cd5\u8bba\u3001\u4f7f\u7528\u5de5\u5177\u5230\u843d\u5730\u54a8\u8be2\u7684<\/span><span>\u5b8c\u6574\u7684\u89e3\u51b3\u65b9\u6848<\/span><span>\uff0c\u8ba9\u4f01\u4e1a\u80fd\u591f<\/span><span>\u5feb\u901f<\/span><span>\u5730\u8fdb\u884c\u7ba1\u7406\u5b9e\u8df5\u3002<\/span><\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p><span><span>\u5728\u4f01\u4e1a<\/span><span>\u9762\u5bf9\u6269\u5f20\u673a\u9047<\/span><span>\u7684\u65f6\u5019\uff0c InnoKit \u4e3a\u8ffd\u6c42<strong>\u5353\u8d8a\u670d\u52a1<\/strong>\u7684\u4f01\u4e1a\u4e3b\uff0c\u521b\u9020\u4e00\u4e2a\u56fd\u9645\u9876\u7ea7\u7684\u7ba1\u7406\u5de5\u5177\uff0c\u5e26\u53bb <strong>Google Style<\/strong>\u7684\u611f\u53d7\u3002<\/span><\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p><span><span>InnoKit \u4e3a<\/span><span>\u521d\u521b\u3001\u521b\u65b0\u578b\u4f01\u4e1a<\/span><span>\u63d0\u4f9b\u4e86\u4e00\u5957\u5de5\u5177\uff0c\u5e2e\u52a9\u4ed6\u4eec\u8fdb\u884c<\/span><span>\u5171\u540c\u76ee\u6807\u7684\u6709\u6548\u6c9f\u901a\u4ee5\u53ca\u4fdd\u8bc1\u5b9e\u65bd<\/span><span>\uff0c\u786e\u4fdd\u516c\u53f8\u5438\u5f15\u6765\u7684\u4eba\u624d\u9ad8\u6548\u5145\u5206\u7684\u53d1\u6325\uff0c\u8ba9\u8fd9\u4e2a\u4f01\u4e1a\u6210\u4e3a\u4eba\u4eba\u90fd\u80fd<\/span><span>\u95ea\u4eae\u3001\u5145\u6ee1\u6d3b\u529b<\/span><span>\u7684\u5730\u65b9\u3002<\/span><\/span><\/p>\n<\/blockquote>\n<p><span>\u63a5\u4e0b\u6765\u5c31\u8fdb\u5165 Marketing \u56e2\u961f\u771f\u6b63\u5f00\u59cb\u5236\u5b9a\u8ba1\u5212\u5e76\u843d\u5730\u7684\u73af\u8282\u4e86\u3002<\/span><\/p>\n<p><strong><span>Step 1\uff1a\u4ea7\u751f\u6700\u7ec8\u7684 Value Proposition<\/span><\/strong><\/p>\n<p><span>\u5728\u73b0\u5b9e\u5de5\u4f5c\u4e2d\uff0cMarketing \u56e2\u961f\u4f1a\u9080\u8bf7\u516c\u53f8\u5404\u4e2a\u56e2\u961f\u7684\u4eba\u6765\u4e00\u8d77\u8ba8\u8bba\u548c\u4ea7\u751f\u591a\u4e2a Value Proposition\uff0c\u4f46\u5e76\u4e0d\u4f1a\u76f4\u63a5\u4f7f\u7528\u3002\u8fd9\u4e9b\u4ea7\u51fa\u662f\u4e3a Marketing \u56e2\u961f\u63d0\u4f9b\u542f\u53d1\u7684\uff0c\u8ba9\u4ed6\u4eec\u80fd\u6253\u78e8\u51fa\u6700\u7ec8\u7684 Value Proposition\u3002<\/span><\/p>\n<p><span>\u4e00\u4e2a\u597d\u7684 Value Proposition\uff0c\u9664\u4e86\u80fd\u591f\u51c6\u786e\u5730\u4f53\u73b0\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u4e4b\u5916\uff0c\u5fc5\u987b\u8981\u80fd\u591f\u7262\u7262\u5360\u636e\u7528\u6237\u7684\u5934\u8111\u3002\u6240\u4ee5\u5b83\u5e94\u8be5\u662f\u80fd\u591f\u89e6\u52a8\u7528\u6237\u7684\uff0c\u800c\u4e14\u5e94\u8be5\u6709\u6392\u4ed6\u6027\uff0c\u662f\u72ec\u4e00\u65e0\u4e8c\u80fd\u591f\u5728\u7528\u6237\u5fc3\u91cc\u5360\u4f4f\u4e00\u4e2a\u4f4d\u7f6e\u7684\u3002\u6bd4\u5982\uff0c\u5927\u5bb6\u5bf9\u7ba1\u7406\u65b9\u6cd5\u548c\u5de5\u5177\u7684\u8ba4\u77e5\u90fd\u662f\u300c\u9ad8\u6548\u300d\uff0c\u4f46\u4e0a\u9762\u7684\u7b2c\u4e00\u4e2a Value Proposition \u6293\u4f4f\u4e86\u300c\u6709\u6e29\u5ea6\u5730\u63d0\u5347\u4f01\u4e1a\u7ba1\u7406\u6548\u7387\u300d\u8fd9\u4e2a\u70b9\uff0c\u8fd9\u662f\u5f88\u7279\u522b\u7684\uff0c\u5f53\u4eba\u4eec\u60f3\u5230\u300c\u6709\u6e29\u5ea6\u300d\u7684\u7ba1\u7406\u5de5\u5177\uff0c\u5c31\u4f1a\u60f3\u5230 InnoKit\u3002<\/span><\/p>\n<p><strong><span>Step 2\uff1a\u548c\u7814\u53d1\u56e2\u961f\u4e00\u8d77\u4fdd\u8bc1\u4ea7\u54c1\u7684\u4eae\u70b9\u529f\u80fd\u4f53\u73b0 Value Proposition<\/span><\/strong><\/p>\n<p><span>\u8fd8\u662f\u7528\u4e0a\u9762\u7684\u7b2c\u4e00\u4e2a Value Proposition \u6765\u4e3e\u4f8b\u3002<\/span><\/p>\n<blockquote>\n<p><span><span>\u5f53<\/span><span>\u4f9d\u8d56\u4eba\u6cbb<\/span><span>\u7684\u4f01\u4e1a\u7ba1\u7406\u8005<\/span><span>\u9700\u8981\u66f4\u9ad8\u6548\u5730\u7684\u7ba1\u7406\u4e1a\u52a1<\/span><span>\u65f6\uff0cInnoKit \u901a\u8fc7\u5176\u7ebf\u4e0a\u5de5\u5177\u5e2e\u52a9\u4f01\u4e1a\u7ba1\u7406\u8005\u8fdb\u884c\u76ee\u6807\u7ba1\u7406\u3001<\/span><span>\u6709\u6e29\u5ea6\u5730<\/span><span>\u63d0\u5347\u4f01\u4e1a\u7ba1\u7406\u6548\u7387\u3002<\/span><\/span><\/p>\n<\/blockquote>\n<p><span>\u8fd9\u91cc\u9762\u6709\u4e24\u4e2a\u5173\u952e\uff0c\u7b2c\u4e00\u662f\u300c\u6709\u6e29\u5ea6\u7684\u300d\u611f\u89c9\uff0c\u7b2c\u4e8c\u662f\u4e3a\u7528\u6237\u63d0\u4f9b\u300c\u63d0\u5347\u6548\u7387\u300d\u7684\u4ef7\u503c\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u7684\u4ea7\u54c1\u529f\u80fd\u3001\u4ea7\u54c1\u7684\u89c6\u89c9\u3001\u4ea7\u54c1\u8fd0\u8425\u5e26\u7ed9\u7528\u6237\u7684\u4f53\u9a8c\u90fd\u5e94\u8be5\u8981\u8ba9\u7528\u6237\u611f\u53d7\u5230\u8fd9\u4e24\u4e2a\u70b9\u3002<\/span><\/p>\n<p><span>\u6bd4\u5982\uff0c\u8fdb\u5165 InnoKit \u4e3b\u9875\uff0c\u4f1a\u53d1\u73b0\u9875\u9762\u53f3\u4e0b\u89d2\u6709\u4e00\u4e2a\u5bf9\u8bdd\u6846\uff0c\u5728\u8fd9\u91cc\u6240\u6709\u65b0\u8001\u7528\u6237\u90fd\u53ef\u4ee5\u968f\u65f6\u548c InnoKit \u7684\u521b\u59cb\u4eba\u6c9f\u901a\uff0c\u662f\u548c\u771f\u4eba\u6c9f\u901a\uff0c\u800c\u4e0d\u662f\u6536\u5230\u673a\u5668\u7684\u81ea\u52a8\u56de\u590d\u3002\u8fd9\u662f\u5d4c\u5165\u5728\u4ea7\u54c1\u91cc\u5f88\u6709\u6e29\u5ea6\u7684\u4e00\u4e2a\u529f\u80fd\u3002<\/span><\/p>\n<p><span>\u6bd4\u5982\uff0c\u63d0\u5347\u6548\u7387\u5e38\u89c1\u7684\u4e00\u4e2a\u529f\u80fd\u5c31\u662f\u5404\u79cd\u63d0\u9192\u3002\u4f46\u5927\u90e8\u5206\u63d0\u9192\u7ed9\u4eba\u7684\u611f\u89c9\u662f\u5f88\u6709\u538b\u8feb\u611f\u7684\uff0c\u5c31\u662f\u300c\u50ac\u50ac\u50ac\u300d\u3002\u90a3\u4e48 InnoKit \u7684\u63d0\u9192\u5c31\u5e94\u8be5\u662f\u6709\u6e29\u5ea6\u7684\u3002\u63d0\u9192\u5458\u5de5\u586b\u5199 OKRs \u7684\u65f6\u5019\uff0c\u5e94\u8be5\u53bb\u9f13\u52b1\u548c\u5f15\u5bfc TA \u6765\u53c2\u4e0e\u4e1a\u52a1\uff1b\u53d1\u9001 OKRs \u8fdb\u5ea6\u63d0\u9192\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u544a\u8bc9\u5458\u5de5\u8fd9\u6761 OKRs \u5bf9\u516c\u53f8\u54ea\u4e9b OKRs \u4ea7\u751f\u5f71\u54cd\uff0c\u8bf7 TA \u5c3d\u53ef\u80fd\u53d1\u6325\u81ea\u5df1\u7684\u80fd\u529b\u6765\u5e2e\u52a9\u516c\u53f8\u4e1a\u52a1\uff1b\u751a\u81f3\u6211\u4eec\u53ef\u4ee5\u52a0\u4e00\u4e9b\u300c\u5e86\u795d\u7684\u77ac\u95f4\u300d\uff0c\u5f53 OKRs \u8fbe\u6210\u65f6\uff0c\u76f8\u5173\u7684\u4eba\u80fd\u6536\u5230\u795d\u8d3a\u548c\u9f13\u52b1\u7684\u63d0\u9192\u3002<\/span><\/p>\n<p><strong><span>Step 3\uff1a\u786e\u4fdd\u6240\u6709\u4f20\u64ad\u6e20\u9053\u4f20\u9012\u7ed9\u7528\u6237\u7684\u4fe1\u606f\u548c Value Proposition \u4e00\u81f4<\/span><\/strong><\/p>\n<p><span>\u5728\u6253\u9020\u4ea7\u54c1\u529f\u80fd\u7684\u540c\u65f6\uff0c\u6211\u4eec\u8981\u601d\u8003\u7528\u6237\u53ef\u80fd\u4f1a\u6709\u54ea\u4e9b\u884c\u4e3a\uff0c\u7528\u6237\u5bfb\u627e\u76f8\u5173\u4ea7\u54c1\u65f6\u4f1a\u53bb\u54ea\u91cc\u627e\uff0c\u7528\u6237\u4f1a\u5728\u54ea\u91cc\u63a5\u89e6\u5230\u6f5c\u5728\u4ea7\u54c1\u3002\u6211\u4eec\u8981\u642d\u5efa\u548c\u68b3\u7406\u6240\u6709\u7528\u6237\u7684\u5173\u952e\u63a5\u89e6\u70b9\uff0c\u786e\u4fdd\u6211\u4eec\u7684\u4f20\u64ad\u80fd\u5230\u8fbe\u6240\u6709\u8fd9\u4e9b\u63a5\u89e6\u70b9\uff0c\u800c\u4e14\u6211\u4eec\u4f20\u9012\u7ed9\u7528\u6237\u7684\u4fe1\u606f\u90fd\u662f\u7edf\u4e00\u7684\uff0c\u4f53\u73b0\u4e86 Value Proposition\u3002<\/span><\/p>\n<p><span>\u6bd4\u5982\uff0c\u5b98\u7f51\u3001\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u77e5\u4e4e\u4e13\u680f\u3001\u751a\u81f3\u6bcf\u4e00\u7bc7 PR \u6587\u7ae0\u91cc\u7684\u4ea7\u54c1\u540d\u79f0\u3001\u5934\u50cf\u3001Slogan \u90fd\u5e94\u8be5\u662f\u4e00\u81f4\u7684\u3002<\/span><\/p>\n<p><span>\u6bd4\u5982\uff0c\u767e\u5ea6\u641c\u7d22\u8fd9\u4e2a\u6e20\u9053\u8981\u53bb\u770b SEO\u3001SEM \u5173\u952e\u8bcd\u4e70\u7684\u5bf9\u4e0d\u5bf9\uff0c\u5982\u679c\u8fd8\u7528\u521a\u624d\u8fd9\u4e2a\u6848\u4f8b\uff0c\u90a3\u8fd9\u4e2a\u5173\u952e\u8bcd\u662f\u5426\u4f20\u8fbe\u4e86\u300c\u6709\u6e29\u5ea6\u300d\u548c\u300c\u63d0\u5347\u6548\u7387\u300d\u3002\u5728\u5177\u4f53\u6267\u884c\u4e2d\uff0cMarketing \u56e2\u961f\u8fd8\u4f1a\u518d\u6b21\u7ffb\u8bd1\u548c\u6253\u78e8\u300c\u6709\u6e29\u5ea6\u300d\uff0c\u8ba9\u5b83\u66f4\u52a0\u5177\u8c61\uff0c\u6bd4\u5982\u6709\u53ef\u80fd\u4f1a\u91c7\u7528\u300c\u4eba\u6027\u5316\u300d\u8fd9\u4e2a\u5173\u952e\u8bcd\u505a\u6295\u653e\u3002\u6211\u4eec\u5728\u767e\u5ea6\u4e0a\u5f80\u5f80\u4f1a\u62ff\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u6295\u653e\u505a\u6d4b\u8bd5\uff0c\u5982\u679c\u53d1\u73b0\u6709\u4e00\u7ec4\u4e0d\u90a3\u4e48\u4f53\u73b0\u300c\u4eba\u6027\u5316\u300d\u6216\u300c\u63d0\u5347\u6548\u7387\u300d\u7684\u6295\u653e\u6548\u7387\u66f4\u9ad8\uff0c\u7b2c\u4e00\u53cd\u5e94\u4e0d\u662f\u91c7\u7528\u8fd9\u7ec4\u6295\u653e\uff0c\u800c\u662f\u8981\u56de\u5934\u53cd\u601d\u6211\u4eec\u7528\u4e8e\u4f20\u64ad\u7684 Value Proposition\u662f\u4e0d\u662f\u6709\u95ee\u9898\u3002\u5982\u679c\u6211\u4eec\u601d\u8003\u540e\u8fd8\u662f\u8ba4\u4e3a\u8981\u575a\u6301\u539f\u6765\u7684 Value Proposition\uff0c\u90a3\u4e48\u6211\u4eec\u8fd8\u662f\u8981\u9009\u62e9\u7b26\u5408 Value Proposition \u7684\u5173\u952e\u8bcd\uff0c\u5426\u5219\u641c\u7d22\u8fc7\u6765\u7684\u7528\u6237\u4e5f\u4e0d\u4f1a\u662f\u6211\u4eec\u7684\u76ee\u6807\u7528\u6237\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u8fd8\u9700\u8981\u4fdd\u8bc1\u7528\u6237\u5728\u7528\u6237\u4f53\u9a8c\u5730\u56fe\u4e2d\u6240\u6709\u73af\u8282\u7684\u4f53\u9a8c \u2014\u2014 \u5c24\u5176\u662f\u4f53\u73b0 Value Proposition \u7684\u6838\u5fc3\u529f\u80fd\u7684\u4f53\u9a8c \u2014\u2014 \u90fd\u662f\u6d41\u7545\u7684\u3002\u8fd8\u662f\u7528 InnoKit \u548c\u4e0a\u9762\u7684\u7b2c\u4e00\u4e2a Value Proposition \u6765\u4e3e\u4f8b\u3002\u5982\u679c\u4e00\u4e2a\u4f01\u4e1a\u7ba1\u7406\u8005\u5728\u624b\u673a\u767e\u5ea6\u641c\u7d22 OKRs \u65f6\u53d1\u73b0\u4e86 InnoKit \u7684\u77e5\u4e4e\u4e13\u680f\uff0c\u53c8\u4ece\u4e13\u680f\u6587\u7ae0\u4e2d\u70b9\u51fb\u8fdb\u5165\u4e86 InnoKit \u7684\u5b98\u7f51\uff0c\u6211\u4eec\u5c31\u8981\u53bb\u770b TA \u5728\u79fb\u52a8\u7aef\u6253\u5f00\u5b98\u7f51\u7684\u4f53\u9a8c\u662f\u4ec0\u4e48\u6837\u7684\uff1f\u6240\u6709\u4f53\u73b0\u300c\u6709\u6e29\u5ea6\u5730\u63d0\u5347\u6548\u7387\u300d\u7684\u4eae\u70b9\u529f\u80fd\u5728\u79fb\u52a8\u7aef\u7684 Web \u9875\u9762\u662f\u5426\u53ef\u7528\uff1f\u6709\u6ca1\u6709\u7f51\u7edc\u9650\u5236\uff1f\u8981\u904d\u5386\u6240\u6709\u73af\u8282\uff0c\u6d41\u7545\u7684\u7528\u6237\u4f53\u9a8c\u662f\u8bf4\u670d\u7528\u6237\u7684\u57fa\u7840\u3002<\/span><\/p>\n<p><span><strong><span>Step 4\uff1a\u4e0d\u65ad\u8861\u91cf\u4f20\u64ad\u7684\u8f6c\u5316\u6548\u7387\u8c03\u6574\u4f20\u64ad\u6e20\u9053<\/span><\/strong><\/span><\/p>\n<p><span>Marketing \u8f6c\u5316\u6548\u7387\u7684\u6307\u6807\u5e94\u8be5\u548c\u4e1a\u52a1\u76ee\u6807\u9ad8\u5ea6\u7edf\u4e00\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u5b9a\u5728\u5a92\u4f53\u66dd\u5149\u91cf\u6216\u8005\u5e7f\u544a\u8868\u73b0\u3002\u5982\u679c\u73b0\u9636\u6bb5\u7684\u4e1a\u52a1\u76ee\u6807\u662f\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u6211\u4eec\u53ef\u4ee5\u4f9d\u636e\u7ecf\u9a8c\u6765\u63a8\u7b97\u8fc7\u7a0b\u6307\u6807\u3002\u6bd4\u5982\uff0cInnoKit \u7684\u4e1a\u52a1\u76ee\u6807\u662f\u300c\u5b98\u7f51\u4e0a\u7684\u65b0\u589e\u6ce8\u518c\u7528\u6237\u300d\uff0cInnoKit \u51b3\u5b9a\u628a\u77e5\u4e4e\u4e13\u680f\u4f5c\u4e3a\u4e00\u4e2a\u4f20\u64ad\u6e20\u9053\uff0c\u90a3\u4e48\u8fd9\u4e2a\u6e20\u9053\u4e0a\u7684 Marketing \u6307\u6807\u5c31\u662f\u4e13\u680f\u6587\u7ae0\u7684\u9605\u8bfb\u4eba\u6570\u5230\u8bfb\u5b8c\u6587\u7ae0\u4f1a\u8fdb\u5165 InnoKit \u5b98\u7f51\u7684\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u4f1a\u4e0d\u65ad\u53bb\u8bc4\u4f30\u8fd9\u4e9b\u6307\u6807\u7684\u7ed3\u679c\uff0c\u6765\u786e\u5b9a\u54ea\u4e9b\u6e20\u9053\u503c\u5f97\u7ee7\u7eed\u6295\u5165\uff0c\u5e76\u7531\u6b64\u6539\u53d8\u6267\u884c\u7684\u4fa7\u91cd\u70b9\u3002<\/span><\/p>\n<p><span>\u5047\u5982\u4e0b\u56fe\u91cc\u7684\u7eff\u7ebf\u662f\u7528\u6237\u7684\u81ea\u7136\u589e\u957f\u66f2\u7ebf\uff0c\u90a3\u4e48\uff0cMarketing \u7684\u4f5c\u7528\u5c31\u662f\u5728\u4e00\u5b9a\u7684\u4f20\u64ad\u8282\u594f\u4e2d\uff0c\u4e0d\u65ad\u63d0\u9ad8\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u8ba4\u77e5\u548c\u4ea7\u54c1\u5f71\u54cd\u529b\uff0c\u5236\u9020\u7eff\u7ebf\u4e0a\u65b9\u4e00\u4e2a\u53c8\u4e00\u4e2a\u7684\u7528\u6237\u589e\u957f\u6ce2\u5cf0\u3002<\/span><\/p>\n<p><span>\u6bcf\u4e2a\u6ce2\u5cf0\u90fd\u4e00\u5b9a\u4f1a\u6709\u56de\u843d\uff0c\u4f46\u662f\u6211\u4eec\u8981\u786e\u4fdd\u56de\u843d\u4e4b\u540e\u7684\u7ed3\u679c\u4e0d\u4f1a\u6bd4\u7eff\u7ebf\u5dee\u3002\u901a\u5e38\u6765\u8bf4\uff0c\u5f53\u7528\u6237\u901a\u8fc7 Marketing \u6d3b\u52a8\u8fdb\u5165\u4ea7\u54c1\u4e4b\u540e\uff0cTA \u5728\u4ea7\u54c1\u91cc\u7684\u4f53\u9a8c\u548c TA \u5728\u4f20\u64ad\u4e2d\u611f\u53d7\u5230\u7684 Value Proposition \u4e00\u81f4\u7684\u65f6\u5019\uff0c\u5c31\u6709\u53ef\u80fd\u4f1a\u7559\u5728\u4ea7\u54c1\u4e2d\uff0c\u8fd9\u6837\u4e00\u4e2a\u6ce2\u5cf0\u56de\u843d\u4e4b\u540e\u624d\u80fd\u4fdd\u6301\u5728\u7eff\u7ebf\u4e4b\u4e0a\u3002<\/span><\/p>\n<\/p>\n<p><span>\u8fd9\u5c31\u662f Marketing \u5728\u4e00\u4e2a\u4ea7\u54c1\u751f\u547d\u5468\u671f\u91cc\u53d1\u6325\u4f5c\u7528\u7684\u5b8c\u6574\u94fe\u6761\u3002\u5728\u4ea7\u54c1\u56e2\u961f\u786e\u5b9a\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u7684\u540c\u65f6\uff0cMarketing \u56e2\u961f\u8981\u627e\u51fa\u7528\u4e8e\u4f20\u64ad\u7684 Value Proposition\uff0c\u5e76\u5728\u6b64\u6307\u5bfc\u4e0b\uff0c\u5bf9\u5185\u90e8\u7684\u4ea7\u54c1\u529f\u80fd\u3001\u548c\u5916\u90e8\u7684\u4f20\u64ad\u6e20\u9053\u8fdb\u884c\u68b3\u7406\uff0c\u786e\u4fdd\u7528\u6237\u5728\u6240\u6709\u73af\u8282\u90fd\u987a\u7545\u5730\u4f53\u9a8c\u5230\u7edf\u4e00\u7684 Value Proposition\u3002\u5982\u679c\u8fd9\u4e9b\u5de5\u4f5c\u4e0d\u505a\u5230\u7684\u8bdd\uff0c\u6211\u4eec\u6bcf\u4e00\u6b65\u4f20\u9012\u7ed9\u7528\u6237\u7684\u611f\u53d7\u548c\u4ef7\u503c\u5c31\u4f1a\u662f\u5206\u5d29\u79bb\u6790\u7684\uff0c\u6bcf\u4e00\u6b65\u7684\u635f\u5931\u90fd\u610f\u5473\u7740\u4f20\u64ad\u6210\u672c\u7684\u63d0\u5347\u3002<\/span><\/p>\n<p><span>\u5149\u6da7\u5b9e\u9a8c\u5ba4\u00b7<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/149\">\u54c1\u724c\u4f20\u64ad<\/a>\u8425<\/span><\/p>\n<p><span>\u9488\u5bf9\u5f53\u4e0b\u5927\u91cf\u521b\u4e1a\u8005\u63d0\u51fa\u7684\u54c1\u724c\u548c\u8425\u9500\u9700\u6c42\u800c\u8bbe\u7acb\uff0c\u4e0d\u540c\u4e8e\u4f20\u7edf\u7684\u8425\u9500\u54a8\u8be2\u673a\u6784\uff0c\u63d0\u4f9b\u54c1\u724c\u7b56\u7565\u3001\u8425\u9500\u6267\u884c\u53ca\u56e2\u961f\u57f9\u8bad\u7684\u6574\u5408\u670d\u52a1\u3002\u76ee\u6807\u4e0d\u4ec5\u662f\u5e2e\u52a9\u521b\u4e1a\u516c\u53f8\u5feb\u901f\u843d\u5730\u54c1\u724c\u53ca\u8425\u9500\u5de5\u4f5c\uff0c\u8fd8\u5e0c\u671b\u5e2e\u52a9\u521b\u4e1a\u56e2\u961f\u5efa\u7acb\u80fd\u72ec\u5f53\u4e00\u9762\u7684\u5185\u90e8\u8425\u9500\u56e2\u961f\u3002 <\/span><\/p>\n<p><span>\u5cf0\u745e\u8d44\u672c<\/span><\/p>\n<p><span>\u5cf0\u745e\u8d44\u672c\uff08FREES FUND\uff09\u6210\u7acb\u4e8e 2015 \u5e74\uff0c\u7531\u524d IDG \u8d44\u672c\u5408\u4f19\u4eba\u674e\u4e30\u548c\u6797\u4e2d\u534e\u7b49\u4eba\u8054\u5408\u521b\u7acb\u3002\u6210\u7acb 2 \u5e74\uff0c\u5cf0\u745e\u8d44\u672c\u5df2\u4ece\u4e00\u5bb6\u65e9\u671f\u57fa\u91d1\u7ba1\u7406\u516c\u53f8\u53d1\u5c55\u4e3a\u5168\u94fe\u6761\u57fa\u91d1\u7ba1\u7406\u516c\u53f8\uff0c\u8d44\u4ea7\u7ba1\u7406\u89c4\u6a21\u7ea6 36 \u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u6295\u8d44\u9886\u57df\u5305\u62ec\u91d1\u878d\u3001\u6559\u80b2\u3001\u533b\u7597\u5065\u5eb7\u3001\u6587\u5a31\u3001\u786c\u4ef6\u3001\u79d1\u6280\u5236\u9020\u3001\u65b0\u80fd\u6e90\u3001SaaS\u3001\u4fe1\u606f\u5b89\u5168\u3001\u751f\u6d3b\u65b9\u5f0f\u7b49\uff0c\u6295\u8d44\u7ec4\u5408\u5305\u62ec Uber\u3001\u4e09\u53ea\u677e\u9f20\u3001\u6e05\u9676\u80fd\u6e90\u3001\u987a\u987a\u7559\u5b66 \u3001\u51b0\u9274\u79d1\u6280\u3001\u4ec0\u9a6c\u91d1\u878d\u7b49\u3002\u622a\u81f3 2017 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[189],"class_list":["post-118376","post","type-post","status-publish","format-standard","hentry","category-news","tag-189"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/118376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=118376"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/118376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=118376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=118376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=118376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}