{"id":118821,"date":"2019-05-22T12:28:53","date_gmt":"2019-05-22T04:28:53","guid":{"rendered":"http:\/\/www.fagao.me\/?p=118821"},"modified":"2019-05-22T12:28:53","modified_gmt":"2019-05-22T04:28:53","slug":"%e8%ae%b0%e8%80%85%e4%b8%8e%e5%85%ac%e5%85%b3%e4%b8%9a%e7%9a%84%e6%bd%9c%e8%a7%84%e5%88%99","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/118821.htm","title":{"rendered":"\u8bb0\u8005\u4e0e\u516c\u5173\u4e1a\u7684\u6f5c\u89c4\u5219"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n

\u5a92\u4f53\u8bb0\u8005\u8df3\u69fd\u53bb\u505a<\/p>\n

\u516c\u5173\uff0c\u4e0d\u4ec5\u662f\u4e00\u4e2a\u9887\u6709\u8da3\u5473\u73b0\u8c61\uff0c\u66f4\u662f\u4e00\u4e2a\u5f88\u5e7f\u6cdb\u5b58\u5728\u7684\u804c\u4e1a\u53d1\u5c55\u901a\u9053\u3002<\/p>\n

\u8fd8\u8bb0\u5f97\u505a\u5a92\u4f53\u7684\u521d\u5fc3\u5417\uff1f<\/p>\n

\u4e5f\u8bb8\uff0c\u5728\u586b\u62a5\u5927\u5b66\u5fd7\u613f\u7684\u65f6\u5019\u3001\u4e5f\u8bb8\u662f\u5728\u5927\u5b66\u8bfe\u5802\u4e0a\u67d0\u4e2a\u8001\u5e08\u7684\u201c\u6d17\u8111\u201d\uff0c\u4e5f\u8bb8\u662f\u67d0\u4f4d\u5a92\u4f53\u524d\u8f88\u4fc3\u819d\u957f\u8c08\u3001\u4e5f\u8bb8\u662f\u4f60\u7684\u67d0\u7bc7\u6587\u7ae0\u88ab\u5e7f\u6cdb\u5173\u6ce8…\u7b49\u7b49\uff0c\u4e5f\u8bb8\u5c31\u662f\u8fd9\u4e9b\u77ac\u95f4\uff0c\u4f60\u4e0b\u5b9a\u51b3\u5fc3\u505a\u4e00\u4e2a\u5a92\u4f53\u4eba\uff0c\u5f53\u65f6\u7684\u51b3\u5fc3\u662f\u7eaf\u7cb9\u7684\u3001\u975e\u529f\u5229\u5fc3\u7684\u3002<\/p>\n

\u8d77\u70b9\u90fd\u4e00\u6837\uff0c\u7ec8\u70b9\u5374\u5343\u4e07\u4e07\u3002<\/p>\n

\u4e00\u4e2a\u4eba\u5a92\u4f53\u4eba\u7684\u804c\u573a\u751f\u6daf\u4e5f\u662f\u5982\u6b64\uff0c\u6709\u7684\u5e74\u8fc7\u534a\u767e\u8fd8\u5728\u65b0\u95fb\u4e00\u7ebf\uff0c\u6709\u7684\u6210\u4e3a\u5a92\u4f53\u5355\u4f4d\u9ad8\u7ba1\u3002\u8fd8\u6709\u76f8\u5f53\u591a\u7684\u5a92\u4f53\u4eba\u5219\u5411\u4e00\u65c1\u8fc8\u51fa\u4e00\u6b65\uff0c\u8fdb\u5165\u548c\u5a92\u4f53\u975e\u5e38\u76f8\u8fd1\u4e00\u4e2a\u884c\u4e1a–\u516c\u5173\u3002<\/p>\n

\n

\u6211\u548c\u5f88\u591a\u505a\u4e86\u516c\u5173\u7684\u5a92\u4f53\u4eba\u804a\u8fc7\uff0c\u4e3a\u4ec0\u4e48\u8981\u505a\u516c\u5173\uff1f\u5df2\u7ecf\u8bb0\u4e0d\u6e05\u695a\u54ea\u4e2a\u539f\u56e0\u6700\u591a\u4e86\uff0c\u4f46\u5927\u6982\u5c31\u662f\u8fd9\u4e09\u4e2a\uff1a<\/p>\n

\"\"<\/p>\n

1\uff0c\u505a\u516c\u5173\u7684\u6536\u5165\u4f1a\u6bd4\u5a92\u4f53\u9ad8\u4e00\u4e9b\u3002<\/p>\n

2\uff0c\u5a92\u4f53\u4eba\u603b\u662f\u5173\u6ce8\u522b\u4eba\u7684\u4e8b\u60c5\uff0c\u4ed6\u4eec\u4e5f\u4f1a\u5bfb\u6c42\u65b0\u7684\u6311\u6218\uff0c\u5e0c\u671b\u624e\u6839\u4e00\u4e2a\u81ea\u5df1\u770b\u597d\u7684\u884c\u4e1a\uff0c\u5bfb\u627e\u4e8b\u4e1a\u9876\u5cf0\u3002<\/p>\n

3\uff0c\u6ca1\u4ec0\u4e48\uff0c\u505a\u5a92\u4f53\u4e45\u4e86\uff0c\u5c31\u662f\u60f3\u6362\u4e2a\u73af\u5883\u3002\uff08\u753b\u5916\u97f3\u5c31\u662f\uff1a\u81ea\u5df1\u9664\u4e86\u505a\u5a92\u4f53\uff0c\u4f30\u8ba1\u7b2c\u4e8c\u64c5\u957f\u7684\u5c31\u662f\u516c\u5173\u4e86\uff09<\/p>\n

\u53ef\u662f\uff0c\u5bf9\u4e8e\u8fdb\u5165\u516c\u5173\u5e02\u573a\u884c\u4e1a\u7684\u5a92\u4f53\u4eba\uff0c\u5927\u5bb6\u90fd\u662f\u600e\u4e48\u770b\u5462\uff1f<\/p>\n

\u524d\u51e0\u5929\uff0c\u6709\u4e2a\u5e02\u573aVP\u548c\u6211\u8c08\u8d77\u201c\u5a92\u4f53\u8bb0\u8005\u9002\u4e0d\u9002\u5408\u505aCMO\uff1f\u201d\u8fd9\u4e2a\u8bdd\u9898\uff0cTa\u8868\u8fbe\u4e86\u81ea\u5df1\u7684\u770b\u6cd5\uff1a\u8bb0\u8005\u548cPR\u3001CMO\u7684\u601d\u8def\u5dee\u8ddd\u5f88\u5927\uff0c\u8bb0\u8005\u5927\u90e8\u5206\u662f\u6587\u4eba\uff0c\u4ed6\u4eec\u64c5\u957f\u7684\u662f\u5a92\u4f53\u4f20\u64ad\uff0c\u4f46\u662f\u5a92\u4f53\u548c\u54c1\u724c\uff08Branding\uff09\u3001\u5e02\u573a\uff08MKT\uff09\u8fd8\u662f\u5f88\u4e0d\u4e00\u6837\u7684\u3002\u6bd4\u5982\uff0c\u8ba9\u4e00\u4e2a\u5a92\u4f53\u4eba\u53bb\u6295\u653e\u4e00\u5f20\u6d77\u62a5\uff0c\u4f30\u8ba1\u4ed6\u90fd\u4e0d\u77e5\u9053\u600e\u4e48\u53bbComment\u3002<\/p>\n

\u5f88\u591aCEO\u60f3\u5230\u505a\u5e02\u573a\u5c31\u60f3\u5230\u8bf7\u4e00\u4e2a\u8d44\u6df1\u5a92\u4f53\u4eba\uff0c\u4ee5\u4e3a\u505a\u51fa\u6765\u7684\u6587\u7ae0\u88ab\u5927\u5bb6\u75af\u8f6c\u8f7d\u5c31\u662f\u505a\u4e86Branding\uff0c\u90a3\u53eb\u201c\u81eahigh\u201d,OK?\u6bd5\u7adf\u4e00\u7bc7\u8f6f\u6587\u5185\u5bb9\uff0c\u9664\u4e86\u81ea\u5df1\u4eba\u548c\u7ade\u4e89\u5bf9\u624b\uff0c\u771f\u6b63\u7684\u7528\u6237\u624d\u4e0d\u770b\u5462\u3002<\/p>\n

\u505a\u4f20\u64ad\u7684\u4eba\u80fd\u591f\u5f97\u5230\u4e00\u4e9b\u7f51\u9645\u7f51\u8def\u4f01\u4e1a\u8001\u677f\u7684\u8d4f\u8bc6\uff0c\u53ef\u80fd\u662f\u56e0\u4e3a\u4ed6\u4eec\u80fd\u5199\u70b9\u6587\u6848\uff0c\u800c\u90a3\u4e9b\u6b63\u7edf\u7684MKT\u51fa\u8eab\u7684\u4eba\u901a\u5e38\u8fc7\u4e8e\u4f9d\u8d564A\u521b\u610f\u516c\u53f8\uff0c\u5bfc\u81f4\u4ed6\u4eec\u6ca1\u90a3\u4e48\u63a5\u5730\u6c14\uff0c\u6240\u4ee5\u4e24\u79cd\u56f0\u89c9\u4ee5\u5939\u51fb\uff0c\u5c31\u5bfc\u81f4\u4e86\u4e00\u4e9b\u7f51\u9645\u7f51\u8def\u4f01\u4e1a\u8001\u677f\u5c31\u8bf7\u4e00\u4e9b\u4e0d\u4f26\u4e0d\u7c7b\u7684CMO\u3002<\/p>\n

CMO\u8fd8\u662fUnilever\u5bb6P&G\u5bb6\u8fd9\u6837\u7684\u79d1\u73ed\u51fa\u8eab\uff0c\u5c31\u662f\u4e0d\u4e00\u6837\u3002<\/p>\n

\u8fd9\u4f4dVP\u7528\u4e2d\u82f1\u6587\u9610\u8ff0\u4e86Ta\u7684\u89c2\u70b9\uff0c\u6211\u89c9\u5f97\u4e0d\u65e0\u9053\u7406\uff0c\u6bd5\u7adf\u6587\u7b14\u597d\u3001\u5a92\u4f53\u5173\u7cfb\u597d\uff0c\u4e0d\u4ee3\u8868\u80fd\u505a\u597d\u5e02\u573a\u548c\u54c1\u724c\u3002<\/p>\n

\"\"<\/p>\n

\u8fd9\u4e9b\u8bdd\u53ef\u80fd\u5f88\u591a\u5a92\u4f53\u670b\u53cb\u770b\u4e86\u5fc3\u91cc\u5f88\u4e0d\u8212\u670d\uff0c\u6211\u4e5f\u662f\uff0c\u867d\u7136\u6211\u662f\u7f51\u7edc\u5a92\u4f53<\/a>\u4eba\uff0c\u770b\u5230\u522b\u4eba\u5982\u6b64\u76f4\u63a5\u7684\u6307\u8d23\u6211\u4eec\u65e0\u80fd\uff0c\u5fc3\u91cc\u5f53\u7136\u4e0d\u8212\u670d\u3002<\/p>\n

\u4f46\u662f\uff0c\u4fd7\u8bdd\u8bf4\u201c\u5e08\u5937\u957f\u6280\u4ee5\u5236\u5937\u201d\uff0c\u6cb3\u5bf9\u5cb8\u7684\u4eba\u5bf9\u4f60\u8bf4\uff0c\u4f60\u6ca1\u6709\u4e00\u6761\u50cf\u6211\u4eec\u8fd9\u6837\u7684\u8239\u662f\u8fc7\u4e0d\u4e86\u6cb3\u7684\u3002\u4e0d\u8981\u60b2\u4f24\uff0c\u6211\u4eec\u627e\u8fd9\u6837\u4e00\u6761\u8239\u4e0d\u5c31\u5f97\u4e86\uff1f<\/p>\n

\u4e8b\u5b9e\u60c5\u51b5\u4e5f\u662f\u5982\u6b64\uff0c\u5728\u5e02\u573a\u516c\u5173\u5708\u7684\u9ad8\u7ba1\u4e2d\uff0c\u4e0d\u4e4f\u5a92\u4f53\u51fa\u8eab\u7684\u3002\u6bd4\u5982\u539f\u963f\u91ccCMO\u738b\u5e05\uff0cPR\u5a92\u4f53\u4e4b\u524d\u62a5\u5bfc\u8fc7\u300a\u963f\u91cc\u539fCMO\u738b\u5e05\u300b\uff0c\u5176\u5b9e\u4e0d\u4ec5\u738b\u5e05\uff0c\u5149\u963f\u91cc\u5c31\u6709\u5f88\u591a\u6210\u529f\u8f6c\u578b\u7684\u5a92\u4f53\u4eba\u3002\u6bd4\u5982\u963f\u91cc\u603b\u88c1\u91d1\u5efa\u676d\uff0c\u539f\u6765\u5728\u300a\u6d59\u6c5f\u65e5\u62a5\u300b\u3001\u300a\u56fd\u9645\u5546\u62a5\u300b\u3002<\/p>\n

\u800c\u4e14\u636e\u5c0f\u9053\u6d88\u606f\uff0c\u8fd9\u4e9b\u4eba\u7684\u8eab\u4ef7\u5e94\u8be5\u90fd\u5728\u5343\u4e07\u751a\u81f3\u4ebf\u4e07\u7ea7\u522b\uff0c\u5f53\u7136\uff0c\u963f\u91cc\u662f\u51fa\u4e86\u540d\u7684\u7231\u7528\u5a92\u4f53\u4eba\u3002<\/p>\n

\u6211\u4eec\u76f8\u4fe1\uff0c\u5a92\u4f53\u4eba\u8f6c\u5e02\u573a\uff0c\u662f\u6709\u5f88\u591a\u4f18\u52bf\u548c\u969c\u788d\u7684\uff0c\u969c\u788d\u5927\u62b5\u5c31\u662f\uff1a<\/p>\n

—\u77eb\u60c5\uff0c\u6709\u4e9b\u516c\u5173\u603b\u76d1\u559c\u6b22\u821e\u6587\u5f04\u58a8\uff0c\u751a\u81f3\u505a\u81ea\u5df1\u7684\u81ea\u5a92\u4f53\uff0c\u5f53\u7136\uff0c\u8fd9\u4e0d\u89c1\u5f97\u90fd\u662f\u7eca\u811a\u77f3\uff0c\u4f46\u662f\u6709\u53ef\u80fd\u4f1a\u8ba9\u4eba\u683d\u8ddf\u5934\uff0c\u6bd4\u5982\u505a\u4e86\u67d0\u4e2a\u4f01\u4e1a\u7684\u5e02\u573a\u516c\u5173\uff0c\u5c31\u4e0d\u80fd\u50cf\u5728\u5a92\u4f53\u7684\u65f6\u5019\u968f\u4fbf\u516c\u5f00\u5bf9\u540c\u884c\u3001\u4e0a\u4e0b\u6e38\u4f01\u4e1a\u6307\u70b9\u6c5f\u5c71\u3002<\/p>\n

—\u4e0d\u61c2\u54c1\u724c\u5e02\u573a\uff0c\u5305\u62ec\u54c1\u724c\u5305\u88c5\u3001\u6295\u653e\u7b56\u7565\uff0cKPI\u7684\u5236\u5b9a\u548c\u8fbe\u6210\uff0c\u548c\u8fd0\u8425\u9500\u552e\u7b49\u90e8\u95e8\u7684\u914d\u5408\u3002<\/p>\n

\u6240\u4ee5\uff0c\u5a92\u4f53\u8f6c\u578b\u516c\u5173\u4e0d\u53ef\u6015\uff0c\u53ef\u6015\u7684\u662f\u8f6c\u578b\u540e\u4e0d\u597d\u597d\u5b66\u6587\u5316\u3002<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

\u5a92\u4f53\u8bb0\u8005\u8df3\u69fd\u53bb\u505a \u516c\u5173\uff0c\u4e0d\u4ec5\u662f\u4e00\u4e2a\u9887\u6709\u8da3\u5473\u73b0\u8c61\uff0c\u66f4\u662f\u4e00\u4e2a\u5f88\u5e7f\u6cdb\u5b58\u5728\u7684\u804c\u4e1a\u53d1\u5c55\u901a\u9053\u3002 \u8fd8\u8bb0\u5f97\u505a\u5a92\u4f53\u7684\u521d\u5fc3\u5417\uff1f \u4e5f […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[18],"class_list":["post-118821","post","type-post","status-publish","format-standard","hentry","category-news","tag-18"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/118821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=118821"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/118821\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=118821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=118821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=118821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}