{"id":119320,"date":"2019-05-22T12:39:21","date_gmt":"2019-05-22T04:39:21","guid":{"rendered":"http:\/\/www.fagao.me\/?p=119320"},"modified":"2019-05-22T12:39:21","modified_gmt":"2019-05-22T04:39:21","slug":"%e8%a1%8c%e7%9d%bf%e4%b8%8b%e5%8d%88%e8%8c%b6-%e5%93%81%e7%89%8c%e8%bf%90%e8%90%a5","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/119320.htm","title":{"rendered":"\u884c\u777f\u4e0b\u5348\u8336-\u54c1\u724c\u8fd0\u8425"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F013.jpg\" alt=\"\"><\/p>\n<div class=\"articleend\"><\/div>\n<p><iframe allowfullscreen=\"\" data-src=\"2019\/20190426A\/F0120133.html\" src=\"2019\/20190426A\/F0120133.html\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><strong>\u54c1\u724c\u8fd0\u8425<\/strong><\/p>\n<p>\u884c\u777f\u4e0b\u5348\u8336\u4e4b\u201c\u54c1\u724c\u8fd0\u8425\u201d <\/p>\n<p>\u54c1\u724c\u4ef7\u503c\u53ca\u6218\u7565\u54a8\u8be2\u516c\u53f8Brand Finance\u6bcf\u5e74\u90fd\u4f1a\u8bc4\u4f30\u5168\u7403\u6570\u5343\u4e2a\u77e5\u540d\u54c1\u724c\u3002 <\/p>\n<p>\u82f9\u679c\u88ab\u8bc4\u4e3a2016\u5e74\u5ea6\u5168\u7403\u6700\u5177\u4ef7\u503c\u7684\u54c1\u724c\u3002 <\/p>\n<p>Brand Finance\u7684\u8bc4\u9009\u6807\u51c6\u5305\u62ec\u516c\u4f17\u719f\u6089\u7a0b\u5ea6\u3001\u5fe0\u8bda\u5ea6\u3001\u63a8\u5e7f\u6d3b\u52a8\u3001\u8425\u9500\u6295\u8d44\u3001\u5458\u5de5\u6ee1\u610f\u5ea6\u4ee5\u53ca\u4f01\u4e1a\u58f0\u8a89\u3002 <\/p>\n<p>\u5176\u5b9e\uff0c\u54c1\u724c\u4e0d\u8fc7\u662f\u4e00\u4e2a\u540d\u5b57\uff0c\u8ddf\u4f60\u6211\u4ed6\u7684\u59d3\u540d\u6ca1\u4ec0\u4e48\u533a\u522b\u3002<\/p>\n<p>\u4f46\u5b83\u4e5f\u6b63\u5982\u4f60\u6211\u7684\u540d\u5b57\u4e00\u6837\uff0c\u4e0d\u4ec5\u662f \u4e00\u79cd\u6807\u8bc6\u548c\u6807\u7b7e\u3002<\/p>\n<p>\u66f4\u662f\u4e00\u79cd\u5546\u4e1a\u4ef7\u503c\u7684\u4f53\u73b0\u548c\u7cbe\u795e\u8c61\u5f81\u7684\u8be0\u91ca\u3002 <\/p>\n<p>\u54c1\u724c\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u7684\uff0c\u5b83\u7684\u5965\u5999\u5728\u4e8e\u5bf9\u6bcf\u4e00\u4e2a\u7ec6\u8282\u7684\u4f20\u627f\u751a\u81f3\u767e\u5e74\u7684\u575a\u5b88\u3002<\/p>\n<p>\u4ee5\u53ca\u6839\u690d\u4e8e\u6d88\u8d39 \u8005\u5fc3\u4e2d\u7684\u90a3\u4efd\u5fe0\u8bda\u548c\u65e0\u4ef7\u70d9\u5370\uff0c\u6b63\u5982\u4f60\u7528\u7684\u82f9\u679c\uff0c\u4f60\u5f00\u7684\u4fdd\u65f6\u6377\u3002<\/p>\n<\/p>\n<p><span><span style=\"font-size: 16px;\">\u4eca\u5929\u5c31\u4e0e\u201c\u884c\u777f\u53d1\u578b\u827a\u672f\u5bb6\u534f\u4f1a\u201d\u7684\u4f1a\u957f\u4eec<\/span><\/span><\/p>\n<p><span><span style=\"font-size: 16px;\">\u4e00\u8d77<\/span><\/span><span style=\"font-size: 16px;\">\u6765\u804a\u4e00\u804a\u54c1\u724c\u8fd0\u8425<\/span><\/p>\n<p><span><span style=\"font-size: 16px;\">\u770b\u770b\u5927\u5496\u4eec<\/span><\/span><\/p>\n<p><span><span style=\"font-size: 16px;\">\u54c1\u724c\u8fd0\u8425\u7684\u79d8\u8bc0<\/span><\/span><\/p>\n<p><span><span style=\"font-size: 16px;\">\u90fd\u6709\u54ea\u4e9b<\/span><\/span><\/p>\n<p>\u2014 <\/p>\n<p>\u884c\u777f\u53d1\u578b\u827a\u672f\u5bb6\u534f\u4f1a<\/p>\n<p style=\"text-align: center;\"><strong>\u4e0e\u4f60\u4e00\u8d77\u8ba8\u8bba <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u56de\u653e\u5168\u7a0b\u76f4\u64ad<\/strong><\/p>\n<p>\u54c1\u724c\u8fd0\u8425<\/p>\n<p style=\"text-align: left;\">\n<\/p>\n<p><span><strong><span style=\"font-size: 16px;\">Peter\u5434\u8679\u78ca<\/span><\/strong><\/span><\/p>\n<p><span>\u7f8e\u754c\u65f6\u5c1a\u96c6\u56e2<\/span><\/p>\n<\/p>\n<p style=\"text-align: center;\"><span><strong>\u7f8e\u754c\u65f6\u5c1a\u96c6\u56e2\u8463\u4e8b\u957f<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u884c\u777f\u53d1\u578b\u827a\u672f\u5bb6\u534f\u4f1a\u4f1a\u957f<\/strong><\/p>\n<p><span>\u827a\u672f\u3001\u65f6\u5c1a\u3001\u54c1\u4f4d\u3001\u54c1\u8d28<\/span><\/p>\n<p><span>\u4e00\u76f4\u662f\u6211\u4eec\u7684\u8ffd\u6c42<\/span><\/p>\n<p><span>\u7f8e\u754c\u65f6\u5c1a\u4ea7\u4e1a\u96c6\u56e2\u79c9\u627f\u8fd9\u4e00\u7406\u5ff5<\/span><\/p>\n<p><span>\u4e3a\u6240\u6709\u987e\u5ba2\u521b\u9020\u7f8e\u7684\u4e16\u754c<\/span><\/p>\n<p><span>\u4e3a\u6bcf\u4e00\u540d\u6709\u68a6\u60f3\u7684\u4f19\u4f34<\/span><\/p>\n<p><span>\u63d0\u4f9b\u5b9e\u73b0\u81ea\u6211\u4ef7\u503c\u7684\u5e73\u53f0<\/span><\/p>\n<p>&#8230;&#8230;<\/p>\n<p><span><\/span><span><span><strong><span>\u25a0 <\/span><\/strong><\/span><\/span><strong>\u6c99\u9f99\u7684\u54c1\u724c\u8fd0\u8425\u90fd\u6709\u54ea\u4e9b\u79d8\u8bc0\uff1f<\/strong><\/p>\n<p style=\"text-align: center;\"><span>\u597d\u7684\u54c1\u724c<\/span><span>\u5fc5\u987b\u5177\u5907\u627f\u8f7d\u68a6\u60f3\u53ca<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6ee1\u8db3\u9700\u6c42\u7684\u57fa\u672c\u529f\u80fd<\/span><span>\u7136\u540e\u5177\u5907\u5065\u5eb7<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u88ab\u793e\u4f1a\u5927\u4f17\u5171\u540c\u5475\u62a4\u7684\u7279\u8d28<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4e45\u4e4b\u4f1a\u53d8\u6210\u4e00\u4e2a\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u54c1\u724c<\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u8c08\u5230\u54c1\u724c\u5177\u4f53\u5316\u8fd0\u8425<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6bd4\u5982\u6211\u4eec\u8fd8\u662f\u4ece\u4ea4\u670b\u53cb\u7684\u89d2\u5ea6\u53bb\u770b<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u662f\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u4f1a\u559c\u6b22\u4e00\u79cd\u4eba\uff1f<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4e0d\u4f1a\uff0c\u56e0\u4e3a\u89d2\u5ea6\u4e0d\u540c<\/span><\/p>\n<p style=\"text-align: center;\"><span><span>&#8230;&#8230;<\/span><\/span><\/p>\n<\/p>\n<p><span><strong><span style=\"font-size: 16px;\">\u6885\u6770<\/span><\/strong><\/span><\/p>\n<p><span>\u526a\u827a\u4eba\u751f<\/span><\/p>\n<\/p>\n<p><span><strong>\u5317\u4eac\u4eba\u751f\u526a\u827a\u672f\u6295\u8d44\u54a8\u8be2\u6709\u9650\u516c\u53f8\u8463\u4e8b\u957f<\/strong><\/span><\/p>\n<p><span><strong>\u884c\u777f\u53d1\u578b\u827a\u672f\u5bb6\u534f\u4f1a\u526f\u4f1a\u957f<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u4eec\u5728\u8bbe\u5b9a\u54c1\u724c\u7684\u4ef7\u503c\u65f6<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u80cc\u540e\u5176\u5b9e\u662f\u6709\u5f88\u591a\u7ec6\u8282\u7684<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u5305\u62ec\u6807\u51c6\u5316\u3001\u6d41\u7a0b \u5316\u3001\u7b80\u5355\u5316\u3001\u53ef\u590d\u5236<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4e0d\u7ba1\u4f60\u662f\u4ec0\u4e48\u5b9a\u4f4d<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6700\u7ec8\u5c31\u662f\u4f60\u7684\u6807\u51c6\u5316<\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span><span><span>\u4e00\u4e2a\u54c1\u724c\u7684\u5ef6\u7eed\u4e0d\u662f\u4e00\u5929\u4e24\u5929\u7684\u4e8b\u60c5<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span><span><span>\u6211\u4e2a\u4eba\u8ba4\u4e3a\u8fd9\u662f\u6211\u6bcf\u5929\u4e00\u5f00\u95e8\u7684\u65f6\u5019<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span><span><span>\u6211\u4eec\u90fd\u8981\u601d\u8003\u7684\u95ee\u9898\uff01<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span><span><span>\u6211\u4eec\u80fd\u4e0d\u80fd\u6709\u5bfb\u627e\u95ee\u9898\u89e3\u51b3\u95ee\u9898\u7684\u80fd\u529b<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span><span><span>\u80fd\u628a\u6bcf\u4e00\u4e2a\u70b9\u6bcf\u4e00\u4e2a\u7ec6\u8282\u505a\u5230<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><span><\/span><\/p>\n<\/p>\n<p><span><strong><span style=\"font-size: 16px;\">\u5f20\u9752<\/span><\/strong><\/span><\/p>\n<p><span>\u897f\u5b89\u987d\u77f3\u9020\u578b\u521b\u59cb\u4eba<\/span><\/p>\n<\/p>\n<p><span><strong>\u897f\u5b89\u987d\u77f3\u9020\u578b\u521b\u59cb\u4eba<\/strong><\/span><\/p>\n<p><span><strong>\u884c\u777f\u53d1\u578b\u827a\u672f\u5bb6\u534f\u4f1a\u526f\u4f1a\u957f<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span>\u5f88\u591a\u4eba\u95ee\u4e3a\u4ec0\u4e48\u4f60\u4eec\u5e97\u8fd9\u4e48\u725b\uff1f<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u8bf4\u662f\u56e0\u4e3a\u6211\u4eec\u5e97\u5f88\u4f1a\u88c5<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4f46\u662f\u6709\u4e2a\u524d \u63d0\u6761\u4ef6<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4f60\u8981\u80fd\u88c5\u3001\u4f1a\u88c5\uff0c\u800c\u4e14\u4e00\u76f4\u88c5<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u5f00\u4e8617\u5e74\u6c99\u9f99\u6211\u4eec\u5c31\u8fd9\u6837\u88c5\u4e8617\u5e74<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4e5f\u662f\u5f88\u4e0d\u5bb9\u6613\u7684<\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u5728\u6211\u5f00\u5e97\u4e4b\u524d<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u897f\u5b89\u6bd4\u6211\u6709\u540d\u6c14 \u7684\u6c99\u9f99\u5e08\u5085\u5f88\u591a<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u4f46\u662f\u4ed6\u4eec\u6ca1\u6709\u575a\u6301\u4e0b\u6765<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u6240\u4ee5\u4e0d\u662f\u8bf4\u6211\u505a\u5f97\u6709\u591a\u597d<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u800c\u662f\u6211\u8981\u611f\u8c22\u5176\u5b83\u7684\u6c99\u9f99 \u8001\u677f\u4e3a\u6211\u8ba9\u8def\u800c\u5df2<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u5f88\u611f\u8c22\u4ed6\u4eec<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u4ed6\u4eec\u4e0d\u60f3\u5b88\u4e86<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u4e8e\u662f\u4e00\u4e0d\u5c0f \u5fc3\u6210\u5c31\u4e86\u6211<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><\/p>\n<\/p>\n<p><span><strong><span style=\"font-size: 16px;\">\u674e\u540e\u5cb3<\/span><\/strong><\/span><\/p>\n<p><span>\u5c71\u4e1c\u535a\u8f69\u7f8e\u4e1a\u521b\u59cb\u4eba<\/span><\/p>\n<\/p>\n<p><span><strong>\u5c71\u4e1c\u535a\u8f69\u7f8e\u4e1a\u521b\u59cb\u4eba <\/strong><\/span><\/p>\n<p><span><strong>\u884c\u777f\u53d1\u578b\u827a\u672f\u5bb6\u534f\u4f1a\u526f\u4f1a\u957f<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u4eec\u4e00\u5f00\u59cb\u7684\u65f6\u5019\u8bf4\u5f97\u5c31\u5f88\u6e05\u695a<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u4eec\u8fd9\u7fa4\u4eba\u505a\u7684\u8fd9\u4e9b\u4e8b\u60c5<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u662f\u80fd\u5f71\u54cd\u591a\u5c11\u4eba\u5e2e\u52a9\u591a\u5c11\u4eba\u7684<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6240\u4ee5\u5728\u6267\u884c\u529b\u8fd9\u4e2a\u677f\u5757<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u5927\u5bb6\u90fd\u662f\u5728\u56f4\u7ed5\u7740\u8363\u8000\u8fd9\u4ef6\u4e8b\u60c5\u53bb\u52aa\u529b\u7684<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6240\u4ee5\u6211\u4eec\u7684\u5c0f\u4f19\u4f34\u90fd\u6162\u6162\u8d77\u6765\u4e86<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u80fd\u529b\u6210\u957f\u4e86\uff0c\u5229\u6da6 \u7387\u4e0a\u6765\u4e86<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u4eec\u7684\u56de\u62a5\u5c31\u6765\u4e86<\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u6211\u7684\u7b2c\u4e00\u6279\u4eba\u5c31\u662f\u5e2e\u6276\u5e26\u8d77\u6765\u7684<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u6210\u957f\u5230\u4e00\u5b9a\u9636\u6bb5\u6211\u5c31\u4f1a\u8ba9\u4ed6\u4e0d\u65ad \u5c1d\u8bd5<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u4f46\u662f\u8bd5\u4e86\u4e00\u5b9a\u65f6\u95f4\u6211\u5c31\u4e0d\u4f1a\u8ba9\u4ed6\u8bd5\u4e86<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span><span>\u662f\u4ee5\u5c0a\u91cd\u4ed6\u7684\u9009\u62e9\u4e3a\u524d\u63d0<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><\/p>\n<\/p>\n<p><span><strong><span style=\"font-size: 16px;\">\u80e1\u658c<\/span><\/strong><\/span><\/p>\n<p><span>\u5e7f\u4e1c\u6770\u7199\u6574\u4f53\u9020\u578b<\/span><\/p>\n<\/p>\n<p><span><strong>\u5e7f\u4e1c\u6770\u7199\u6574\u4f53\u9020\u578b\u521b\u59cb\u4eba<\/strong><\/span><\/p>\n<p><span><strong>\u884c\u777f\u53d1\u578b\u827a\u672f\u5bb6\u534f\u4f1a\u526f\u4f1a\u957f<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4f01\u4e1a\u9700\u8981\u7cfb\u7edf<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4e2a\u4eba\u4e5f\u9700\u8981\u7cfb \u7edf<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u5f88\u591a\u8bbe\u8ba1\u5e08\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u6ca1\u6709 \u7cfb\u7edf\uff1f<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u56e0\u4e3a\u4ed6\u4eec\u6ca1\u6709\u5bf9\u81ea\u5df1\u505a\u8bbe \u8ba1\u548c\u7ecf\u8425<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u7684\u7cfb\u7edf\u5c31\u56db\u4e2a\u5b57\uff1a \u5185\u5916\u653b\u5b88<\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6211\u4eec\u505a\u8bbe\u8ba1\u5e08\u8981\u627e\u51c6\u4f60\u7684\u5b9a\u4f4d\u4f60 \u7684\u5ba2\u6237<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u4f60\u8981\u6e05\u6670\u6709\u89c4\u5212\u6709\u8ba1\u5212 \u7684\u53bb\u6267\u884c<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u65f6\u95f4\u7ba1\u7406\u662f\u5bf9\u4e00\u4e2a\u8bbe\u8ba1\u5e08\u6210\u957f<\/span><\/p>\n<p style=\"text-align: center;\"><span>\u6709\u975e\u5e38\u5927\u7684\u5e2e\u52a9<\/span><\/p>\n<p style=\"text-align: center;\"><span>&#8230;&#8230;<\/span><\/p>\n<\/p>\n<p><span style=\"font-size: 16px;\">\u8ba2\u8d2d\u300a\u884c\u777f\u300b\u6742\u5fd7\uff0c\u9605\u8bfb\u5168\u90e8\u201c\u591a\u54c1\u724c\u8fd0\u8425\u201d\u5185\u5bb9<\/span><\/p>\n<\/p>\n<\/p>\n<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\">2\u671f\u520a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\">3\u671f\u520a<\/span><\/p>\n<p style=\"text-align: center;\">\u884c\u777f\u4e0b\u5348\u8336&#8212;\u591a\u54c1\u724c<\/p>\n<p style=\"text-align: center;\">\u2193\u2193\u2193<\/p>\n<p style=\"text-align: center;\"><iframe allowfullscreen=\"\" data-src=\"2019\/20190426A\/F0120135.html\" src=\"2019\/20190426A\/F0120135.html\"><\/iframe><\/p>\n<div class=\"articleend\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u8fd0\u8425 \u884c\u777f\u4e0b\u5348\u8336\u4e4b\u201c\u54c1\u724c\u8fd0\u8425\u201d \u54c1\u724c\u4ef7\u503c\u53ca\u6218\u7565\u54a8\u8be2\u516c\u53f8Brand Finance\u6bcf\u5e74\u90fd\u4f1a\u8bc4\u4f30\u5168\u7403\u6570\u5343\u4e2a\u77e5\u540d 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