{"id":119325,"date":"2019-05-22T12:39:28","date_gmt":"2019-05-22T04:39:28","guid":{"rendered":"http:\/\/www.fagao.me\/?p=119325"},"modified":"2019-05-22T12:39:28","modified_gmt":"2019-05-22T04:39:28","slug":"%e5%88%86%e4%ba%ab-2017%e5%b9%b45%e6%9c%88%e5%85%ac%e5%85%b3%e6%97%a5%e5%8e%86%e5%b9%b2%e8%b4%a7%e6%94%b6%e8%97%8f","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/119325.htm","title":{"rendered":"\u5206\u4eab 2017\u5e745\u6708\u516c\u5173\u65e5\u5386(\u5e72\u8d27\u6536\u85cf)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2017_004.jpg\" alt=\"\"><\/p>\n<div class=\"focusup\"><\/div>\n<p><span>\u4e3a\u53d1\u70e7\u6587\u6848\u800c\u751f\uff01<span>\u6587\u6848\u53d1\u70e7\u53cb<\/span>\uff08WenanFashaoyou)<\/span><\/p>\n<p><span><strong><strong><span><strong><span>\u25bc<\/span><\/strong><\/span><\/strong><\/strong><\/span><\/p>\n<p><span>\u6765\u6e90\uff1aSocialMarketing(ID:social_marketing) \u72ec\u5bb6\u7f16\u8f91<\/span><\/p>\n<p><span>\u4eca\u5929\u662f2017\u5e744\u670830\u65e5\u661f\u671f\u4e94<\/span><\/p>\n<p><span>\u519c\u5386\u56db\u6708\u521d\u56db<\/span><\/p>\n<p><span>\u8ddd\u79bb\u52b3\u52a8\u8282\u6d77\u62a5\u8fd8\u67091\u5929<\/span><\/p>\n<p><span>\u8ddd\u79bb\u4e94\u56db\u9752\u5e74\u8282\u6d77\u62a5\u8fd8\u67095\u5929<\/span><\/p>\n<p><span>\u8ddd\u79bb\u7acb\u590f\u6d77\u62a5\u8fd8\u67096\u5929<\/span><\/p>\n<p><span>\u8ddd\u79bb\u6bcd\u4eb2\u8282\u6d77\u62a5\u8fd8\u670914\u5929<\/span><\/p>\n<p><span>\u8ddd\u79bb\u7aef\u5348\u8282\u6d77\u62a5\u8fd8\u670930\u5929<\/span><\/p>\n<p><span>&#8230; &#8230;<\/span><\/p>\n<p><span>\u800c\u8ddd\u4f60\u641e\u5b9a\u4ee5\u4e0a\u8282\u65e5\u501f\u52bf<\/span><\/p>\n<p><span>\u53ea\u5dee\u4e00\u4efd\u516c\u5173\u65e5\u5386\u7684\u8ddd\u79bb<\/span><\/p>\n<\/p>\n<p><strong>\u4e94\u4e00\u52b3\u52a8\u8282<\/strong><\/p>\n<p><span>\u5173\u952e\u8bcd\uff1a\u52b3\u52a8\u3001\u653e\u5047\u3001\u52a0\u73ed<\/span><\/p>\n<\/p>\n<p><span>\u5b9c\uff1a<\/span><\/p>\n<p><span>1.\u5e38\u89c4\u5957\u8def\uff0c\u6b4c\u9882\u52b3\u52a8\u4eba\u6c11\u6700\u5149\u8363\uff0c\u4e3a\u8eab\u8fb9\u7684\u52b3\u52a8\u8005\u70b9\u8d5e\uff1b<\/span><\/p>\n<p><span>2.\u54c1\u724c\u6311\u9009\u81ea\u5bb6\u4e00\u7ebf\u4f18\u79c0\u5458\u5de5\u8fdb\u884c\u8868\u5f70\u5e76\u91c7\u8bbf\uff0c\u8fdb\u884c\u4e00\u6ce2\u54c1\u724c\u5ba3\u4f20\uff1b<\/span><\/p>\n<p><span>3.\u65b0\u5a92\u4f53\u5e7f\u544a\u4eba\u8fdb\u884c\u81ea\u6211\u8868\u626c\uff1a\u5730\u7403\u4e0d\u7206\u70b8\uff0c\u6211\u4eec\u4e0d\u653e\u5047\uff0c\u5b87\u5b99\u4e0d\u91cd\u542f\u4e94\u4e00\u4e0d\u4f11\u606f\uff1b<\/span><\/p>\n<p><span>4.\u6652\u51fa\u8282\u524d\u505a\u597d\u7684\u501f\u52bf\u6d77\u62a5\uff1b<\/span><\/p>\n<p><span>&#8230; &#8230;<\/span><\/p>\n<p><strong>\u4e94\u56db\u9752\u5e74\u8282<\/strong><\/p>\n<p><span>\u5173\u952e\u8bcd\uff1a\u9752\u5e74\u300190\u540e<\/span><\/p>\n<\/p>\n<p><span><span>\u5b9c<\/span><span>\uff1a<\/span><\/span><\/p>\n<p><span>1.\u5173\u5fc3\u201c\u7a7a\u5de2\u9752\u5e74\u201d\uff1b<\/span><\/p>\n<p><span>2.\u7ec4\u7ec7\u5355\u8eab\u9752\u5e74\u8054\u8c0a\u3001\u8f70\u8db4\u3001\u770b\u7535\u5f71\u7b49\u6d3b\u52a8\uff1b<\/span><\/p>\n<p><span>2.\u8ba8\u8bba\u8bdd\u9898\uff1a\u8054\u5408\u56fd\u754c\u5b9a15-24\u5c81\u4e3a\u9752\u5e74\uff0c\u515a\u4e2d\u592e\u754c\u5b9a14-35\u5c81\u4e3a\u9752\u5e74\uff0c90\u540e\u5230\u5e95\u7b97\u4e0d\u7b97\u9752\u5e74\uff1b<\/span><\/p>\n<p><span>&#8230; &#8230;<\/span><\/p>\n<p><strong>\u6bcd\u4eb2\u8282<\/strong><\/p>\n<p><span>\u5173\u952e\u8bcd\uff1a\u6bcd\u7231\u3001\u611f\u6069<\/span><\/p>\n<\/p>\n<p><span><span>\u5b9c<\/span><span>\uff1a<\/span><\/span><\/p>\n<p><span>1.\u54c1\u724c\u51c6\u5907\u6bcd\u4eb2\u8282\u793c\u76d2\uff0c\u505a\u6253\u6298\u4fc3\u9500\u6d3b\u52a8\uff1b<\/span><\/p>\n<p><span>2.\u53d1\u8d77\u8bdd\u9898\uff1a\u5206\u4eab\u4f60\u548c\u5988\u5988\u4e4b\u95f4\u7684\u8da3\u4e8b\uff1b<\/span><\/p>\n<p><span>3.\u6652\u7167\uff1a\u6652\u51fa\u5988\u5988\u5e74\u8f7b\u65f6\u5019\u7684\u7167\u7247\uff1b<\/span><\/p>\n<p><span>&#8230; &#8230;<\/span><\/p>\n<p><strong>\u7aef\u5348\u8282<\/strong><\/p>\n<p><span>\u5173\u952e\u8bcd\uff1a\u7cbd\u5b50\u3001\u751c\u54b8\u4e4b\u4e89\u3001\u5c48\u539f<\/span><\/p>\n<\/p>\n<p><span><span>\u5b9c<\/span><span>\uff1a<\/span><\/span><\/p>\n<p><span>1.\u6311\u8d77\u751c\u54b8\u7cbd\u5b50\u4e4b\u4e89\uff1b<\/span><\/p>\n<p><span>2.<span>\u7ebf\u4e0b\u4e3e\u884c\u5305\u7cbd\u5b50\u5927\u8d5b<\/span>\uff1b<\/span><\/p>\n<p><span>3.\u7f05\u6000\u5c48\u539f\uff1b<\/span><\/p>\n<p>&#8230; &#8230;<\/p>\n<p><strong>\u4e16\u754c\u65e0\u70df\u65e5<\/strong><\/p>\n<p><span>\u5173\u952e\u8bcd\uff1a\u6212\u70df\u3001\u5065\u5eb7\u3001\u516c\u76ca<\/span><\/p>\n<\/p>\n<p><span>\u5b9c<\/span><span>\uff1a<\/span><\/p>\n<p><span>1.\u5ba3\u4f20\u4e8c\u624b\u70df\u7684\u5371\u5bb3\uff1b<\/span><\/p>\n<p><span>2.\u627e\u51e0\u4e2a\u53ef\u7231\u7684\u5c0f\u670b\u53cb\uff0c\u5230\u8857\u4e0a\u505a\u7528\u70df\u6362\u68d2\u68d2\u7cd6\u7684\u6d3b\u52a8\uff1b<\/span><\/p>\n<p><span>3.\u5f00\u5c55\u5065\u5eb7\u5173\u6000\u6d3b\u52a8\uff0c\u4e3a\u62bd\u70df\u8005\u514d\u8d39\u4f53\u68c0\u3001\u6d17\u7259\u7b49&#8230;<\/span><\/p>\n<p><span>4.\u521b\u610f\u6212\u70df\u516c\u76ca\u6d77\u62a5\u5408\u8f91\uff1b<\/span><\/p>\n<p><span>5.\u628a\u201c\u70df\u201d\u62d3\u5c55\u5f00\u6765\uff0c\u4e5f\u53ef\u4ee5\u662f\u7981\u6cb9\u70df\u3001\u6c7d\u8f66\u5c3e\u70df&#8230;\u548c\u80fd\u6e90\u6e05\u6d01\u8054\u7cfb\u8d77\u6765\uff1b<\/span><\/p>\n<p>&#8230; &#8230;<\/p>\n<p><strong><span>\u603b\u7ed3\uff1a<\/span><\/strong><\/p>\n<p><strong><span>1.<\/span><\/strong><span>\u4e94\u6708\u4efd\u662f\u5e78\u798f\u7684\uff0c\u4ee5\u5047\u671f\u5f00\u59cb\uff0c\u4ee5\u5047\u671f\u7ed3\u675f\uff1b<\/span><\/p>\n<p><strong><span>2.<\/span><\/strong><span>\u4e94\u6708\u4efd\u662f\u5fd9\u788c\u7684\uff0c\u52b3\u52a8\u8282\u9752\u5e74\u8282\u6bcd\u4eb2\u8282\u7aef\u5348\u8282\uff0c\u4e00\u5468\u4e00\u5f20\u6d77\u62a5\u7684\u8282\u594f\uff1b<\/span><\/p>\n<p><strong><span>3.<\/span><\/strong><span>\u4e94\u6708\u4efd\u662f\u503c\u5f97\u73cd\u60dc\u7684\uff0c\u6bd5\u7adf\uff0c\u4e0b\u4e00\u4e2a\u516c\u4f11\u5047\u5c31\u662f\u5341\u6708\u4e00\u4e86&#8230;<\/span><\/p>\n<p><strong>&#8212;&#8212;&#8212;-\u5f80\u671f\u6587\u7ae0\u7cbe\u9009&#8212;&#8212;&#8212;-<\/strong><\/p>\n<ul>\n<li>\n<p><span>\u56de\u590d\u3010<\/span><span><strong>\u53ef\u53e3\u53ef\u4e50<\/strong><\/span><span><span><\/span><span>\u3011\uff5c<\/span><\/span><span>\u53ef\u53e3\u53ef\u4e50\u521b\u610f\u6587\u6848\u96c6\u5408\uff0c\u723d\u5230\u7206\uff01<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<span><strong>\u9b4f\u5bb6\u4e1c<\/strong><\/span>\u3011\uff5c<\/span><span>7\u62db+5\u4e2a\u6848\u4f8b\u201d\u6559\u4f60\u5b66\u4f1aH5\u5982\u4f55\u5237\u7206\u670b\u53cb\u5708\uff1f<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<span><strong>\u9b4f\u5bb6\u4e1c<\/strong><\/span>\u3011\uff5c<\/span><span>\u5954\u9a70\u81f4\u5b9d\u9a6c\u7684\u501f\u52bf\u6587\u6848\uff0c\u4e3a\u4ec0\u4e48\u53ef\u4ee5\u5237\u5c4f\uff1f<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<span><strong>\u9b4f\u5bb6\u4e1c<\/strong><\/span>\u3011\uff5c<\/span><span>\u6587\u6848\u72d7\u6765\u8650\u5355\u8eab\u72d7\uff0c\u60c5\u4eba\u8282\u54c1\u724c\u501f\u52bf\u6709\u4e00\u5957\uff01<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<span><strong>\u675c\u857e\u65af<\/strong><\/span>\u3011\uff5c<\/span><span>\u53f2\u4e0a\u6700\u5168\u675c\u857e\u65af\u7684\u6587\u6848\uff01\u6253\u901a\u521b\u610f\u548c\u4eba\u6027<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<span><strong><strong>\u675c\u857e\u65af<\/strong><\/strong><\/span>\u3011\uff5c<\/span><span>\u675c\u857e\u65af\u768424\u8282\u6c14\u521b\u610f\u6587\u6848\uff0c\u4f60\u60f3\u77e5\u9053\u5417\uff1f<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<\/span><span><strong>\u5188\u672c<\/strong><\/span><span><span><\/span><span>\u3011\uff5c<\/span><\/span><span>TT\u7334\u5e74\u6625\u8282\u6587\u6848\u5927\u6218\uff01\u675c\u857e\u65af\uff0c\u8fd9\u6b21\u771f\u7684\u4f1a\u8f93\u5417\uff1f<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<\/span><span><strong>\u8010\u514b<\/strong><\/span><span><span><\/span><span>\u3011\uff5c<\/span><\/span><span>\u963f\u8fea\u8fbe\u65af\u3001\u8010\u514b\u7b49\u8fd0\u52a8\u54c1\u724c\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/114\">\u7ecf\u5178\u6587\u6848<\/a>\uff0c\u8d70\u7684\u4e0d\u662f\u8def\u662f\u5fc3\uff01<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<\/span><span><strong>\u963f\u8fea\u8fbe\u65af<\/strong><\/span><span><span><\/span><span>\u3011\uff5c<\/span><\/span><span>\u963f\u8fea\u8fbe\u65af\u3001\u8010\u514b\u7b49\u8fd0\u52a8\u54c1\u724c\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/114\">\u7ecf\u5178\u6587\u6848<\/a>\uff0c\u8d70\u7684\u4e0d\u662f\u8def\u662f\u5fc3\uff01<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<\/span><span><strong>\u674e\u53eb\u517d<\/strong><\/span><span>\u3011\uff5c<\/span><span>\u674e\u53eb\u517d\uff1a\u53ea\u987eKPI\u7684\u6587\u6848\u6ca1\u6709\u7528<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<\/span><span><strong>\u674e\u53eb\u517d<\/strong><\/span><span>\u3011\uff5c<\/span><span>\u4e3a\u4ec0\u4e48\u4f60\u4f1a\u5199\u81ea\u55e8\u578b\u6587\u6848\uff1f<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<\/span><span><strong><span><strong>\u6807\u9898<\/strong><\/span><\/strong><\/span><span><span>\u3011\uff5c<\/span><span>\u8d85\u5b9e\u7528\uff01\u5feb\u901f\u6253\u9020\u597d\u6587\u6848\u7684\u4e07\u80fd\u6807\u9898\u516c\u5f0f<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<span><strong>\u6807\u9898<\/strong><\/span>\u3011\uff5c<\/span><span>\u6587\u6848\u521b\u4f5c\u7b2c\u4e00\u57fa\u672c\u529f\uff1a\u6807\u9898\uff0c\u6807\u9898\uff0c\u6807\u9898\uff01<\/span><\/p>\n<\/li>\n<li>\n<p><span>\u56de\u590d\u3010<span><strong><strong>\u6807\u9898<\/strong><\/strong><\/span>\u3011\uff5c<\/span><span>\u8fd910\u7bc7\u6587\u7ae0\u53ea\u662f\u6539\u4e86\u4e2a\u6807\u9898\uff0c\u9605\u8bfb\u91cf\u4ece1\u4e07+\u523010\u4e07+\u4e86<\/span><\/p>\n<\/li>\n<\/ul>\n<p><span>-\u5b8c-<\/span><\/p>\n<p><span>\u90e8\u5206\u56fe\u6587\u8f6c\u81ea\u7f51\u7edc\uff0c\u5982\u6709\u4fb5\u6743\u8bf7\u4e88\u4ee5\u901a\u77e5\uff0c\u4ee5\u4fbf\u5220\u9664<\/span><\/p>\n<p><span><strong>\u4eca\u65e5\u63a8\u8350\u5fae\u4fe1\u53f7<\/strong><\/span><\/p>\n<p><span>\u9b4f\u5bb6\u4e1c<\/span><\/p>\n<p><span><strong><span>weijiadong2013<\/span><\/strong><\/span><\/p>\n<p><strong><strong><span><strong><strong><strong><strong>\u4e00\u4e2a\u4eba\u7684\u8425\u9500\u5546\u5b66\u9662,\u70ed\u70b9\u4e8b\u4ef6\u8bc4\u8bba\u3001<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/111\">\u8425\u9500\u6848\u4f8b<\/a>\u5206\u6790\u3001\u63a5\u5730\u6c14\u8425\u9500\u65b9\u6cd5,\u6709\u8da3\u3001\u6709\u6599\u3001\u6709\u5e72\u8d27\uff01\u9b4f\u5bb6\u4e1c,\u7545\u9500\u4e66\u300a\u6570\u5b57\u8425\u9500\u6218\u5f79\u300b\u4f5c\u8005\u3002<\/strong><\/strong><\/strong><\/strong><\/span><\/strong><\/strong><\/p>\n<p><span>\u5b54\u5b50\u66f0\uff1a\u201c\u4eba\u800c\u65e0\u4fe1\uff0c\u4e0d\u77e5\u5176\u53ef\u4e5f\u3002\u201d<\/span><\/p>\n<p><span>\u610f\u601d\u5c31\u662f\u8bf4\uff1a\u4e00\u4e2a\u4eba\u8981\u662f\u8fde\u3010\u7cbe\u54c1\u5fae\u4fe1\u53f7\u63a8\u8350\u3011\u90fd\u6ca1\u5173\u6ce8\uff0c\u7b80\u76f4\u4e0d\u77e5\u9053\u4ed6\u8fd8\u80fd\u5e72\u4ec0\u4e48\uff01<\/span><\/p>\n<p><strong><strong><span><strong><span>\u25bc<\/span><\/strong><\/span><\/strong><\/strong><\/p>\n<p><span><strong><span>\u9e23\u8c22<\/span><\/strong><\/span><\/p>\n<p><span>\u672c\u6587\u6765\u6e90\u4e8eSocialMarketing(ID:social_marketing) <\/span><\/p>\n<p><span>\u7248\u6743\u5f52\u539f\u4f5c\u8005\u6240\u6709<\/span><\/p>\n<p><span>\u5f53\u4f60\u53d1\u73b0\u4f18\u79c0\u7684\u6587\u6848\uff0c\u53ef\u4ee5\u9a9a\u6270\u5c0f\u7f16<\/span><\/p>\n<p><span>\u4eca\u5929\uff0c\u6211\u4eec\u8981\u5728\u4e00\u8d77<\/span><\/p>\n<p><span>\u53d1\u70e7\u5427\uff0c\u6587\u6848<\/span><\/p>\n<div class=\"articleend\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e3a\u53d1\u70e7\u6587\u6848\u800c\u751f\uff01\u6587\u6848\u53d1\u70e7\u53cb\uff08WenanFashaoyou) \u25bc \u6765\u6e90\uff1aSocialMarketing(ID:s 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