{"id":12031,"date":"2018-06-15T07:35:58","date_gmt":"2018-06-14T23:35:58","guid":{"rendered":"http:\/\/www.fagao.me\/?p=12031"},"modified":"2018-06-15T07:35:58","modified_gmt":"2018-06-14T23:35:58","slug":"%e4%b8%80%e5%ae%b6%e8%82%a1%e4%bb%bd%e5%85%ac%e5%8f%b8%e7%9a%84sem%e6%96%b9%e6%a1%88%e5%a4%a7%e5%85%ac%e5%bc%80","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/12031.htm","title":{"rendered":"\u4e00\u5bb6\u80a1\u4efd\u516c\u53f8\u7684SEM\u65b9\u6848\u5927\u516c\u5f00"},"content":{"rendered":"

\"\"<\/p>\n

\u6587| \u518d\u4e86\u89c1\u7684\u9752\u6625<\/p>\n

<\/div>\n

\u9488\u5bf9\u516c\u53f8\u73b0\u6709\u8d44\u6e90\uff0c\u7ed3\u5408\u884c\u4e1a\u5185\u5173\u952e\u8bcd\u7684\u6d3b\u8dc3\u5ea6\u3001\u4ee5\u53ca\u5bf9\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u521d\u6b65\u5206\u6790\uff0c\u73b0\u5bf9\u516c\u53f8\u5728\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\u65b9\u9762\u7684\u521d\u6b65\u601d\u8def\u5c06\u4ece\u4ee5\u4e0b\u56db\u70b9\u8bf4\u660e\uff1a<\/p>\n

\u4e00\u3001 \u5173\u4e8e\u7f51\u7ad9<\/p>\n

<\/div>\n

a) \u5145\u5206\u5229\u7528\u73b0\u6709\u7f51\u7ad9\u8d44\u6e90\uff0c\u6839\u636e\u5176\u7279\u70b9\uff0c\u5408\u7406\u5212\u5206\u4e3a\u54c1\u724c\u7ad9\u548c\u8425\u9500\u7ad9\uff0c\u4ee5\u505a\u5230\u5bf9\u540e\u671f\u4f18\u5316\u63a8\u5e7f\u7684\u6709\u7684\u653e\u77e2\u3002\u54c1\u724c\u7ad9\u4e3b\u63a8\u201c\u67d0\u67d0\u201d\u54c1\u724c\uff0c\u9644\u516c\u53f8\u4ea7\u54c1\uff0c\u8425\u9500\u7ad9\u4e3b\u63a8\u516c\u53f8\u4ea7\u54c1\uff0c\u9644\u201c\u67d0\u67d0\u201d\u54c1\u724c\u4fe1\u606f\u3002\u5408\u7406\u5e03\u5c40\uff0c\u53cc\u5411\u64cd\u4f5c\uff0c\u4f7f\u7f51\u7ad9\u76f8\u5bf9\u5ea6\u5f97\u4ee5\u63d0\u5347\uff0c\u8fce\u5408\u4e0d\u540c\u7684\u5ba2\u6237\u9700\u6c42\uff0c\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u5ea6\u3002<\/p>\n

b) \u5728\u4e0d\u6539\u52a8\u7f51\u7ad9\u6a21\u677f\u7684\u524d\u63d0\u4e0b\uff0c\u505a\u597d\u5173\u952e\u8bcd\u5b9a\u4f4d\u3001\u5206\u914d\u3002\u5145\u5206\u5229\u7528\u7f51\u7ad9\u9875\u9762\u7684\u5e03\u5c40\uff0c\u4f7f\u5173\u952e\u8bcd\u5bc6\u5ea6\u8d8b\u4e8e\u5408\u7406\u72b6\u6001\uff0c\u5faa\u5e8f\u6e10\u8fdb\u5730\u63d0\u9ad8\u7f51\u7ad9\u7684\u81ea\u7136\u6392\u540d\u53ca\u6536\u5f55\u3002<\/p>\n

c) \u53ca\u5927\u53ef\u80fd\u5730\u5408\u7406\u589e\u52a0\u7f51\u7ad9\u5185\u94fe\uff0c\u505a\u5230\u201c\u5c42\u5c42\u76f8\u94fe\u201d\u201c\u94fe\u94fe\u76f8\u901a\u201d\u3002\u4e30\u5bcc\u4ea7\u54c1\u4fe1\u606f\uff0c\u589e\u52a0\u539f\u521b\u6587\u6848\uff0c\u4f7f\u7f51\u7ad9\u5185\u5bb9\u66f4\u52a0\u5145\u5b9e\u3002\u4e3a\u540e\u671f\u63d0\u9ad8\u81ea\u7136\u6392\u540d\u548c\u6536\u5f55\u505a\u51c6\u5907\uff01<\/p>\n

\u4e8c\u3001 \u5173\u952e\u8bcd\u5b9a\u4f4d\u53ca\u5e03\u5c40<\/p>\n

<\/div>\n

a) \u5173\u952e\u8bcd\u5b9a\u4f4d<\/p>\n

\u4ece\u4e0d\u540c\u89d2\u5ea6\u5206\u6790\uff0c\u7b5b\u9009\u51fa\u7b26\u5408\u5e02\u573a\u9700\u6c42\uff08\u4e5f\u5c31\u662f\u7528\u6237\u9700\u6c42\uff09\u548c\u516c\u53f8\u5b9e\u9645\u60c5\u51b5\u7684\u5173\u952e\u8bcd\uff0c\u591a\u591a\u76ca\u5584\uff08\u516c\u53f8\u7f51\u7ad9\u8d44\u6e90\u4e30\u5bcc\uff09\uff0c\u5408\u7406\u5206\u914d\u4e8e\u516c\u53f8\u7f51\u7ad9\u5e73\u53f0\uff0c\u8fbe\u5230\u63a8\u5e7f\u7684\u5e7f\u5ea6\uff0c\u5b9e\u73b0\u201c\u591a\u70b9\u5f00\u82b1\u201d\u3002<\/p>\n

b) \u7b5b\u9009\u9014\u5f84\uff1a\u4ece\u7ebf\u4e0b\u5165\u624b\uff0c\u7ed3\u5408\u4e1a\u52a1\u4eba\u5458\u7684\u7ecf\u9a8c\uff0c\u4e86\u89e3\u5ba2\u6237\u6700\u4e3a\u5173\u5fc3\u7684\u4ea7\u54c1\u540d\u79f0\uff1b\u4ece\u641c\u7d22\u5f15\u64ce<\/a>\u76f8\u5173\u5165\u624b\uff0c\u7ed3\u5408\u884c\u4e1a\u60c5\u51b5\uff0c\u67e5\u5173\u952e\u8bcd\u7684\u6d3b\u8dc3\u5ea6\u3001\u76f8\u5173\u6027\u3001PC\u6307\u6570(\u53ca\u79fb\u52a8\u7aef\u6307\u6570)\uff0c\u9009\u53d6\u66f4\u4e3a\u7cbe\u51c6\u7684\u4ea7\u54c1\u540d\u79f0\uff1b\u4ece\u7ade\u4e89\u5bf9\u624b\u5165\u624b\uff0c\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u6240\u53d1\u5e03\u7684\u5173\u952e\u8bcd\uff0c\u7ed3\u5408\u5b9e\u9645\u60c5\u51b5\uff0c\u9009\u53d6\u76f8\u5173\u6027\u7684\u4ea7\u54c1\u540d\u79f0\uff1b\u4ece\u7ade\u4ef7\u540e\u53f0\u5165\u624b\uff0c\u7ed3\u5408\u540e\u53f0\u6240\u63d0\u4f9b\u7684\u7ad9\u957f\u5de5\u5177\uff0c\u9009\u53d6\u6838\u5fc3\u5173\u952e\u8bcd\u2026<\/p>\n

c) \u5173\u952e\u8bcd\u5e03\u5c40\uff08\u5bc6\u5ea6\uff09<\/p>\n

\u5efa\u8bae\u6bcf\u4e2a\u7f51\u7ad9\u5e73\u53f0\u5206\u56db\u5230\u516d\u4e2a\u6838\u5fc3\u8bcd\uff0c\u4f5c\u4e3a\u4e3b\u5173\u952e\u8bcd\uff0c\u901a\u8fc7\u4e3b\u5173\u952e\u8bcd\u884d\u751f\u76f8\u5173\u6027\u9ad8\u7684\u957f\u5c3e\u8bcd\u4f5c\u4e3a\u8f85\u52a9\u8bcd\u3002\u8425\u9500\u7ad9\u8981\u4ee5\u63d0\u9ad8\u7f51\u7ad9\u9996\u9875\u548c\u4ea7\u54c1\u9875\u7684\u6743\u91cd\u4e3a\u91cd\u70b9\uff0c\u65b0\u95fb\u9875\u548c\u8054\u7cfb\u9875\u9762\u4e3a\u6b21\u91cd\u70b9\u7684\u987a\u5e8f\uff0c\u8fdb\u884c\u4f18\u5316\u63a8\u5e7f\u3002\u6bcf\u4e2a\u9875\u9762\u5173\u952e\u8bcd\u7684\u5bc6\u5ea6\u53ca\u76f8\u5173\u6027\uff0c\u8981\u4ee5\u6240\u9009\u5173\u952e\u8bcd\u4e3a\u4f9d\u636e\uff0c\u505a\u5230\u5408\u9002\u3001\u5408\u7406\u3002<\/p>\n

\u4ee5\u4e0a\u662f\u5bf9\u7f51\u7ad9\u6240\u505a\u7684\u5185\u90e8\u4f18\u5316\u5206\u6790\uff0c\u516c\u53f8\u76ee\u524d\u7684\u4f18\u52bf\u662f\u8d44\u6e90\u591a\uff0c\u66f4\u6709\u5341\u5e74\u4ee5\u4e0a\u7684\u57df\u540d\uff0c\u540c\u884c\u4e1a\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9SEO\u7a0b\u5ea6\u4f4e\uff0c\u57fa\u672c\u4e0a\u5728\u9760PPC\uff0c\u56e0\u6b64\uff0c\u5728SEO\u65b9\u9762\u5e94\u8be5\u6709\u66f4\u5927\u7684\u7a7a\u95f4\u3002\u52a3\u52bf\u662f\u884c\u4e1a\u706b\u7206\uff0c\u641c\u7d22\u76f8\u5173\u5173\u952e\u8bcd\u65f6\uff0c\u641c\u7d22\u5f15\u64ce<\/a>\u6240\u63d0\u4f9b\u7684\u641c\u7d22\u9875\u9762\u591a\u4e3a\u6574\u5408\u641c\u7d22\u663e\u793a\u7ed3\u679c\uff0c\u4e5f\u5c31\u662f\u641c\u7d22\u5f15\u64ce<\/a>\u65d7\u4e0b\u6743\u91cd\u9ad8\u7684\u4ea7\u54c1\u4fe1\u606f\u3002\u540c\u884c\u5728\u505a\uff0c\u6211\u4eec\u4e0d\u80fd\u4e0d\u505a\u3002\u8fd9\u4ecd\u662f\u4e00\u4e2a\u673a\u4f1a\uff01\u5176\u4e8c\uff0c\u516c\u53f8\u7f51\u7ad9\u7684SEO\uff0c\u4ec5\u4ec5\u662f\u505a\u4e86\u5173\u952e\u8bcd\u7684\u5b9a\u4f4d\uff0c\u5728\u76f8\u5173\u6027\u548c\u5bc6\u5ea6\u4e0a\u6709\u63d0\u9ad8\u7684\u7a7a\u95f4\u3002<\/p>\n

\u4e09\u3001 \u5173\u4e8e\u4ed8\u8d39\u63a8\u5e7f<\/p>\n

<\/div>\n

\u76ee\u524d\uff0c\u56fd\u5185\u4e3b\u6d41\u7684\u641c\u7d22\u5f15\u64ce<\/a>\u6709\u767e\u5ea6\u3001360\u641c\u7d22\u3001\u641c\u72d7\uff0c\u4f7f\u7528\u4eba\u7fa4\u7684\u5360\u6bd4\u6392\u5e8f\u662f\u767e\u5ea6>360\u641c\u7d22>\u641c\u72d7\u3002\u6bcf\u5bb6\u641c\u7d22\u5f15\u64ce<\/a>\u63d0\u4f9b\u7684\u7edf\u8ba1\u8868\u6709\u7ade\u4ef7\u63a8\u5e7f\u670d\u52a1\uff0c\u4ee5\u53ca\u7279\u8272\u7684\u7f51\u76df\u63a8\u5e7f\u670d\u52a1\uff08\u5982\u767e\u5ea6\u5c31\u5206\u641c\u7d22\u5f15\u64ce<\/a>\u670d\u52a1\u548c\u7f51\u76df\u670d\u52a1\uff09\u3002<\/p>\n

a) \u4e2a\u4eba\u610f\u89c1\uff1a\u53ef\u4ee5\u4f9d\u636e\u5404\u641c\u7d22\u5f15\u64ce<\/a>\u4f7f\u7528\u4eba\u6570\u7684\u5360\u6bd4\u4f5c\u4e3a\u8d44\u91d1\u6295\u5165\u5206\u914d\u7684\u4f9d\u636e\uff0c\u7136\u540e\u53ef\u5e38\u8bc6\u5bf9\u4e0d\u540c\u7684\u8d26\u6237\u8fdb\u884c\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u5e03\u5c40\uff0c\u5982\u767e\u5ea6\u53ef\u4ee5\u6309\u5730\u533a\u8fdb\u884c\u5206\u914d\uff0c360\u53ef\u4ee5\u6309\u4ea7\u54c1\u89c4\u683c\u8fdb\u884c\u5206\u914d\uff0c\u641c\u72d7\u53ef\u4ee5\u6309\u5730\u533a+\u4ea7\u54c1\u7684\u6a21\u5f0f\u8fdb\u884c\u5206\u914d\u7b49\u3002<\/p>\n

b) \u5206\u914d\u7684\u65b9\u6cd5\u8981\u4ee5\u8d26\u6237\u7ed3\u6784\u4ee5\u53ca\u516c\u53f8\u5b9e\u9645\u60c5\u51b5\uff08\u63a8\u5e7f\u610f\u56fe\uff0c\u8981\u5b9e\u73b0\u7684\u76ee\u6807\uff09\u4e3a\u51c6\uff0c\u5e76\u65f6\u523b\u8981\u8fdb\u884c\u5206\u914d\u540e\u7684\u68c0\u6d4b\uff0c\u5bf9\u7ed3\u679c\u8fdb\u884c\u8bc4\u5224\uff0c\u770b\u662f\u5426\u8fbe\u5230\u7406\u60f3\u8981\u6c42\uff0c\u8981\u53ca\u65f6\u505a\u51fa\u8c03\u6574\u3002<\/p>\n

c) \u5145\u5206\u5229\u7528\u8d26\u6237\u540e\u53f0\u6240\u63d0\u4f9b\u7684\u7ad9\u957f\u5de5\u5177\uff0c\u5bf9\u7f51\u7ad9\u8fdb\u884c\u68c0\u6d4b\uff0c\u6570\u636e\u5206\u6790\uff0c\u4ee5\u5907\u8c03\u6574\u4e4b\u9700\u3002<\/p>\n

d) \u6700\u540e\u5c31\u662f\u521b\u610f\u7684\u76f8\u5173\u5ea6\uff0c\u5408\u7406\u5229\u7528\u540e\u53f0\u521b\u610f\u7f16\u5199\u6a21\u5f0f\uff0c\u5982\u767e\u5ea6\u7684\u5e7f\u6cdb\u6a21\u5f0f\uff0c\u77ed\u8bed\u6a21\u5f0f\uff0c\u7cbe\u51c6\u6a21\u5f0f\uff0c\u5c3d\u53ef\u80fd\u7684\u5728\u6ee1\u8db3\u7528\u6237\u4f53\u9a8c\u7684\u524d\u63d0\u4e0b\uff0c\u5408\u7406\u589e\u52a0\u98d8\u7ea2\u3002<\/p>\n

\u4ee5\u4e0a\u662f\u5bf9\u4ed8\u8d39\u8425\u9500\u7684\u601d\u8def\uff0c\u6700\u7ec8\u7684\u76ee\u7684\u4ecd\u662f\u8f6c\u5316\u7387\u3002\u4ed8\u8d39\u8f83\u4e4b\u81ea\u7136\u6392\u540d\u7684\u4f18\u52bf\u662f\u89c1\u6548\u5feb\uff0c\u4f46\u4e0d\u6301\u4e45\uff08\u8d26\u6237\u505c\u7528\uff0c\u7acb\u9a6c\u4e0b\u7ebf\uff09\u3002\u4ed8\u8d39\u65e0\u975e\u662f\u66f4\u5feb\u6377\u5730\u63d0\u9ad8\u4e86\u4ea7\u54c1\u7684\u66dd\u5149\u7387\uff0c\u5982\u4e0e\u81ea\u7136\u6392\u540d\u4f18\u5316\u5f88\u597d\u5730\u7ed3\u5408\u8d77\u6765\uff0c\u4fbf\u4f1a\u8282\u7701\u4e00\u4e9b\u4e0d\u5fc5\u8981\u7684\u8d44\u6e90\u6d6a\u8d39\uff0c\u540c\u65f6\u4e5f\u4f1a\u4ea7\u751f\u66f4\u597d\u7684\u8425\u9500\u6548\u679c\u3002<\/p>\n

\u56db\u3001 \u5173\u4e8e\u7b2c\u4e09\u65b9\u5e73\u53f0<\/p>\n

<\/div>\n

\u7b2c\u4e09\u65b9\u5e73\u53f0\u662fSEO\u91cc\u9762\uff0c\u4f5c\u4e3a\u8f85\u52a9\u63a8\u5e7f\u516c\u53f8\u7f51\u7ad9\u7684\u9014\u5f84\u4e4b\u4e00\uff0c\u5728\u5c3d\u53ef\u80fd\u8be6\u7ec6\u5730\u53d1\u5e03\u516c\u53f8\u4ea7\u54c1\u4fe1\u606f\u7684\u540c\u65f6\uff0c\u8981\u5de7\u5999\u5730\u901a\u8fc7\u5916\u94fe\u6765\u589e\u52a0\u516c\u53f8\u7f51\u7ad9\u7684\u6743\u91cd\u3002<\/p>\n

a) \u5145\u5206\u5229\u7528\u5e73\u53f0\u7684\u7279\u70b9\uff0c\u505a\u597d\u4fe1\u606f\u7edf\u8ba1\u5de5\u4f5c\uff0c\u5982\u4fe1\u606f\u5206\u6790\uff0c\u4fe1\u606f\u8f6c\u4ea4\uff0c\u4fe1\u606f\u8ddf\u8e2a\u7b49\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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