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4 \u6708 26 \u65e5\uff0c\u7f8e\u56fd\u4e92\u52a8\u5e7f\u544a\u5c40(IAB)\u53d1\u5e03\u7684\u6570\u636e\u62a5\u544a\u79f0\uff0c2016 \u5e74\u7f8e\u56fd\u7684\u6570\u5b57\u5e7f\u544a\u6536\u5165\u4e3a 725 \u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\uff0c\u79fb\u52a8\u5e7f\u544a\u7684\u6536\u5165\u9996\u6b21\u8d85\u8fc7\u6570\u5b57\u5e7f\u544a\u7684\u4e00\u534a\u3002\u53e6\u4e00\u5bb6\u4e92\u8054\u7f51\u5e02\u573a\u8c03\u7814\u673a\u6784 eMarketer \u6b64\u524d\u5219\u9884\u6d4b\uff0c2016 \u5e74\u7684\u5168\u7403\u79fb\u52a8\u5e7f\u544a\u6536\u5165\u5c06\u8fbe\u5230 1013 \u4ebf\u7f8e\u5143\uff0c\u5360\u636e\u5168\u90e8\u5e7f\u544a\u652f\u51fa\u7684 16.5%\u3002<\/p>\n

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50 \u4e07\u4e2a iOS App \u5e94\u7528\u30011 \u4e07\u4e2a\u5fae\u4fe1\u516c\u4f17\u53f7\u30012.1 \u4e07\u4e2a\u8d44\u8baf\u7f51\u7ad9\u5e94\u7528\u3001\u4e0a\u767e\u4e2a\u89c6\u9891\u5e94\u7528\u2026\u2026\u4e0d\u65ad\u5237\u65b0\u7684\u8fd9\u4e9b\u6570\u5b57\u4e89\u593a\u7740\u4eca\u5929\u4eba\u4eec\u7684\u6ce8\u610f\u529b\u30022016 \u5e74\uff0c\u5168\u7403\u8303\u56f4\u5185\u5a92\u4ecb\u7684\u88ab\u6d88\u8d39\u65f6\u957f\u8d8a\u6765\u8d8a\u957f\u2014\u2014\u4eba\u5747\u603b\u5a92\u4ecb\u6d88\u8d39\u65f6\u957f\u589e\u52a0\u4e86 9 \u5206\u949f(\u8fbe\u5230 8 \u4e2a\u5c0f\u65f6)\uff0c\u800c\u5176\u4e2d\u7f51\u7edc\u5a92\u4f53<\/a>\u7684\u6d88\u8d39\u589e\u52a0\u4e86 14 \u5206\u949f\u3002\u60f3\u60f3\u770b\uff0c\u4f60\u6bcf\u5929\u5728\u5730\u94c1\u4e0a\u6324\u51fa\u4e86\u591a\u5c11\u65f6\u95f4\u6765\u5237\u5267\u3002<\/p>\n

Google\u3001Facebook\u3001\u963f\u91cc\u5df4\u5df4\u3001\u767e\u5ea6\u3001\u817e\u8baf\u3002\u8fd9\u4e94\u5bb6\u516c\u53f8\u5272\u636e\u4e86\u79fb\u52a8\u5e7f\u544a\u5e02\u573a 74.6% \u7684\u6536\u5165\uff0c\u5176\u4e2d\u6392\u5728\u524d\u4e24\u540d\u7684 Google \u548c Facebook \u66f4\u662f\u62a2\u8d70\u4e86\u4e00\u534a\u4ee5\u4e0a\u7684\u4efd\u989d\u3002\u800c\u6839\u636e\u5a92\u4ecb\u4ee3\u7406\u516c\u53f8 Zenith \u53d1\u8868\u7684\u6700\u65b0\u7684\u300a\u5168\u7403\u4e09\u5341\u5927\u4f20\u5a92\u516c\u53f8\u300b(Top Thirty Global Media Owners)\u62a5\u544a\uff0c\u4ece 2012 \u5e74\u5230 2016 \u5e74\uff0c\u5168\u7403\u5e7f\u544a\u652f\u51fa\u7684\u589e\u957f\uff0c\u6709 64% \u90fd\u662f\u8fd9\u4e24\u5bb6\u516c\u53f8\u5e26\u6765\u7684\u3002<\/p>\n

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