{"id":120733,"date":"2019-05-22T13:08:43","date_gmt":"2019-05-22T05:08:43","guid":{"rendered":"http:\/\/www.fagao.me\/?p=120733"},"modified":"2019-05-22T13:08:43","modified_gmt":"2019-05-22T05:08:43","slug":"%e5%93%81%e7%89%8c%e7%ad%96%e5%88%92%e7%90%86%e8%ae%ba%e7%9f%a5%e8%af%86%e5%a4%a7%e5%85%a8-%e5%81%9a%e5%93%81%e7%89%8c%e5%bf%85%e7%9c%8b","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/120733.htm","title":{"rendered":"\u54c1\u724c\u7b56\u5212\u7406\u8bba\u77e5\u8bc6\u5927\u5168 \u505a\u54c1\u724c\u5fc5\u770b"},"content":{"rendered":"<div class=\"focusup\"><\/div>\n<p>\u5206\u4eab\u597d\u7684\u54c1\u724c\u7b56\u5212\u7406\u8bba\u77e5\u8bc6<\/p>\n<p><strong>\u4e00\u3001\u5fb7\u9c81\u514b\u7684\u521b\u9020\u5ba2\u6237\u7406\u8bba<\/strong><\/p>\n<p 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class=\"ql-align-center\">\n<p>\u4ea4\u6613\u6210\u672c\u7406\u8bba\u662f\u7531\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5f97\u5956\u4e3b\u79d1\u65af(Coase, R.H., 1937)\u6240\u63d0\u51fa\uff0c\u4ea4\u6613\u6210\u672c\u7406\u8bba\u7684\u6839\u672c\u8bba\u70b9\u5728\u4e8e\u5bf9\u4f01\u4e1a\u7684\u672c\u8d28\u52a0\u4ee5\u89e3\u91ca\u3002<\/p>\n<p>\u7531\u4e8e\u7ecf\u6d4e\u4f53\u7cfb\u4e2d\u4f01\u4e1a\u7684\u4e13\u4e1a\u5206\u5de5\u4e0e\u5e02\u573a\u4ef7\u683c\u673a\u80fd\u4e4b\u8fd0\u4f5c\uff0c\u4ea7\u751f\u4e86\u4e13\u4e1a\u5206\u5de5\u7684\u73b0\u8c61\uff1b\u4f46\u662f\u4f7f\u7528\u5e02\u573a\u7684\u4ef7\u683c\u673a\u80fd\u7684\u6210\u672c\u76f8\u5bf9\u504f\u9ad8\uff0c\u800c\u5f62\u6210\u4f01\u4e1a\u673a\u5236\uff0c\u5b83\u662f\u4eba\u7c7b\u8ffd\u6c42\u7ecf\u6d4e\u6548\u7387\u6240\u5f62\u6210\u7684\u7ec4\u7ec7\u4f53\u3002<\/p>\n<p>\u7531\u4e8e\u4ea4\u6613\u6210\u672c\u6cdb\u6307\u6240\u6709\u4e3a\u4fc3\u6210\u4ea4\u6613\u53d1\u751f\u800c\u5f62\u6210\u7684\u6210\u672c\uff0c\u56e0\u6b64\u5f88\u96be\u8fdb\u884c\u660e\u786e\u7684\u754c\u5b9a\u4e0e\u5217\u4e3e\uff0c\u4e0d\u540c\u7684\u4ea4\u6613\u5f80\u5f80\u5c31\u6d89\u53ca\u4e0d\u540c\u79cd\u7c7b\u7684\u4ea4\u6613\u6210\u672c\u3002\u603b\u4f53\u800c\u8a00\uff0c\u7b80\u5355\u7684\u5206\u7c7b\u53ef\u5c06\u4ea4\u6613\u6210\u672c\u533a\u5206\u4e3a\u4ee5\u4e0b\u51e0\u9879\uff08Williamson, 1975\uff09\uff1a<\/p>\n<p>\u641c\u5bfb\u6210\u672c\uff1a\u5546\u54c1\u4fe1\u606f\u4e0e\u4ea4\u6613\u5bf9\u8c61\u4fe1\u606f\u7684\u641c\u96c6\u3002<\/p>\n<p>\u4fe1\u606f\u6210\u672c\uff1a\u53d6\u5f97\u4ea4\u6613\u5bf9\u8c61\u4fe1\u606f\u4e0e\u548c\u4ea4\u6613\u5bf9\u8c61\u8fdb\u884c\u4fe1\u606f\u4ea4\u6362\u6240\u9700\u7684\u6210\u672c\u3002<\/p>\n<p>\u8bae\u4ef7\u6210\u672c\uff1a\u9488\u5bf9\u5951\u7ea6\u3001\u4ef7\u683c\u3001\u54c1\u8d28\u8ba8\u4ef7\u8fd8\u4ef7\u7684\u6210\u672c\u3002<\/p>\n<p>\u51b3\u7b56\u6210\u672c\uff1a\u8fdb\u884c\u76f8\u5173\u51b3\u7b56\u4e0e\u7b7e\u8ba2\u5951\u7ea6\u6240\u9700\u7684\u5185\u90e8\u6210\u672c\u3002<\/p>\n<p>\u76d1\u7763\u6210\u672c\uff1a\u76d1\u7763\u4ea4\u6613\u5bf9\u8c61\u662f\u5426\u4f9d\u7167\u5951\u7ea6\u5185\u5bb9\u8fdb\u884c\u4ea4\u6613\u7684\u6210\u672c\uff0c\u4f8b\u5982\u8ffd\u8e2a\u4ea7\u54c1\u3001\u76d1\u7763\u3001\u9a8c\u8d27\u7b49\u3002<\/p>\n<p>\u8fdd\u7ea6\u6210\u672c\uff1a\u8fdd\u7ea6\u65f6\u6240\u9700\u4ed8\u51fa\u7684\u4e8b\u540e\u6210\u672c\u3002<\/p>\n<p><strong>\u4e09\u3001\u8fc8\u514b\u5c14\u25aa\u6ce2\u7279\u7684\u7ade\u4e89\u6218\u7565\u7406\u8bba<\/strong><\/p>\n<p>\u6218\u7565\u7ba1\u7406\u662f\u4e00\u95e8\u7814\u7a76\u7ec4\u7ec7\u5728\u5bf9\u6297\u73af\u5883\u4e2d\u5982\u4f55\u8d70\u5411\u6210\u529f\u7684\u5b66\u79d1\u3002<\/p>\n<p>\u6ce2\u7279\u6218\u7565\u601d\u60f3\u8ba4\u4e3a\uff1a\u6218\u7565\u5c31\u662f\u5bf9\u4f60\u6240\u60f3\u8fbe\u6210\u7684\u76ee\u6807\u8bbe\u5b9a\u9650\u5236\uff0c\u5efa\u7acb\u4ef7\u503c\u94fe\u7684\u7279\u8272\u7b49\uff0c\u4f7f\u5f97\u6a21\u4eff\u53d8\u5f97\u975e\u5e38\u56f0\u96be\uff0c\u7ade\u4e89\u8005\u4e0d\u4ec5\u5f97\u6a21\u4eff\u4e00\u4e2a\u7279\u8272\uff0c\u800c\u662f\u6a21\u4eff\u6574\u4e2a\u4ef7\u503c\u94fe\u7684\u7279\u8272\u3002\u4ef7\u503c\u94fe\u7684\u5efa\u7acb\u5c31\u662f\u8981\u4fdd\u8bc1\u6bcf\u4e2a\u6d3b\u52a8\u7684\u4e00\u81f4\u6027\u3001\u4e92\u8865\u6027\uff0c\u8c03\u6574\u6d3b\u52a8\u95f4\u7684\u540c\u6b65\u4e0e\u652f\u63f4\u8865\u7ed9\u3002\u6574\u5408\u4f60\u6240\u8bbe\u8ba1\u7684\u4e00\u8fde\u4e32\u6d3b\u52a8\u90fd\u80fd\u76f8\u4e92\u652f\u63f4\uff0c\u4ef7\u503c\u94fe\u7684\u8bbe\u8ba1\u539f\u5219\u5c31\u662f\uff1a<\/p>\n<p>\uff081\uff09\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<p>\uff082\uff09\u589e\u52a0\u6838\u5fc3\u7684\u96be\u5ea6\u3002<\/p>\n<p class=\"ql-align-center\">\n<p>\u6700\u7ec8\uff0c\u6218\u7565\u76ee\u6807\u5c31\u662f\u6ca1\u6709\u4efb\u4f55\u7ade\u4e89\u8005\u3002<\/p>\n<p>\u8fc8\u514b\u5c14\u25aa\u6ce2\u7279\u7684\u7ade\u4e89\u6218\u7565\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n<p>\u603b\u6210\u672c\u9886\u5148\u6218\u7565\uff08Overall cost leadership\uff09<\/p>\n<p>\u6210\u672c\u9886\u5148\u8981\u6c42\u575a\u51b3\u5730\u5efa\u7acb\u8d77\u9ad8\u6548\u89c4\u6a21\u7684\u751f\u4ea7\u8bbe\u65bd\uff0c\u5728\u7ecf\u9a8c\u7684\u57fa\u7840\u4e0a\u5168\u529b\u4ee5\u8d74\u964d\u4f4e\u6210\u672c\uff0c\u6293\u7d27\u6210\u672c\u4e0e\u7ba1\u7406\u8d39\u7528\u7684\u63a7\u5236\uff0c\u4ee5\u53ca\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c0f\u7814\u7a76\u5f00\u53d1\u3001\u670d\u52a1\u3001\u63a8\u9500\u3001\u5e7f\u544a\u7b49\u65b9\u9762\u7684\u6210\u672c\u8d39\u7528\u3002<\/p>\n<p>\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e9b\u76ee\u6807\uff0c\u5c31\u8981\u5728\u7ba1\u7406\u65b9\u9762\u5bf9\u6210\u672c\u7ed9\u4e88\u9ad8\u5ea6\u7684\u91cd\u89c6\u3002\u5c3d\u7ba1\u8d28\u91cf\u3001\u670d\u52a1\u4ee5\u53ca\u5176\u5b83\u65b9\u9762\u4e5f\u4e0d\u5bb9\u5ffd\u89c6\uff0c\u4f46\u8d2f\u7a7f\u4e8e\u6574\u4e2a\u6218\u7565\u4e4b\u4e2d\u7684\u662f\u4f7f\u6210\u672c\u4f4e\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002\u8be5\u516c\u53f8\u6210\u672c\u8f83\u4f4e\uff0c\u610f\u5473\u7740\u5f53\u522b\u7684\u516c\u53f8\u5728\u7ade\u4e89\u8fc7\u7a0b\u4e2d\u5df2\u5931\u53bb\u5229\u6da6\u65f6\uff0c\u8fd9\u4e2a\u516c\u53f8\u4f9d\u7136\u53ef\u4ee5\u83b7\u5f97\u5229\u6da6\u3002<\/p>\n<p>\u8d62\u5f97\u603b\u6210\u672c\u6700\u4f4e\u7684\u6709\u5229\u5730\u4f4d\u901a\u5e38\u8981\u6c42\u5177\u5907\u8f83\u9ad8\u7684\u76f8\u5bf9\u5e02\u573a\u4efd\u989d\u6216\u5176\u5b83\u4f18\u52bf\uff0c\u8bf8\u5982\u4e0e\u539f\u6750\u6599\u4f9b\u5e94\u65b9\u9762\u7684\u826f\u597d\u8054\u7cfb\u7b49\uff0c\u6216\u8bb8\u4e5f\u53ef\u80fd\u8981\u6c42\u4ea7\u54c1\u7684\u8bbe\u8ba1\u8981\u4fbf\u4e8e\u5236\u9020\u751f\u4ea7\uff0c\u6613\u4e8e\u4fdd\u6301\u4e00\u4e2a\u8f83\u5bbd\u7684\u76f8\u5173\u4ea7\u54c1\u7ebf\u4ee5\u5206\u6563\u56fa\u5b9a\u6210\u672c\uff0c\u4ee5\u53ca\u4e3a\u5efa\u7acb\u8d77\u6279\u91cf\u800c\u5bf9\u6240\u6709\u4e3b\u8981\u987e\u5ba2\u7fa4\u8fdb\u884c\u670d\u52a1\u3002<\/p>\n<p>\u603b\u6210\u672c\u9886\u5148\u5730\u4f4d\u975e\u5e38\u5438\u5f15\u4eba\u3002\u4e00\u65e6\u516c\u53f8\u8d62\u5f97\u4e86\u8fd9\u6837\u7684\u5730\u4f4d\uff0c\u6240\u83b7\u5f97\u7684\u8f83\u9ad8\u7684\u8fb9\u9645\u5229\u6da6\u53c8\u53ef\u4ee5\u91cd\u65b0\u5bf9\u65b0\u8bbe\u5907\u3001\u73b0\u4ee3\u8bbe\u65bd\u8fdb\u884c\u6295\u8d44\u4ee5\u7ef4\u62a4\u6210\u672c\u4e0a\u7684\u9886\u5148\u5730\u4f4d\uff0c\u800c\u8fd9\u79cd\u518d\u6295\u8d44\u5f80\u5f80\u662f\u4fdd\u6301\u4f4e\u6210\u672c\u72b6\u6001\u7684\u5148\u51b3\u6761\u4ef6\u3002<\/p>\n<p>\u5dee\u522b\u5316\u6218\u7565\uff08differentiation\uff09<\/p>\n<p>\u5dee\u522b\u5316\u6218\u7565\u662f\u5c06\u4ea7\u54c1\u6216\u516c\u53f8\u63d0\u4f9b\u7684\u670d\u52a1\u5dee\u522b\u5316\uff0c\u6811\u7acb\u8d77\u4e00\u4e9b\u5168\u4ea7\u4e1a\u8303\u56f4\u4e2d\u5177\u6709\u72ec\u7279\u6027\u7684\u4e1c\u897f\u3002\u5b9e\u73b0\u5dee\u522b\u5316\u6218\u7565\u53ef\u4ee5\u6709\u8bb8\u591a\u65b9\u5f0f\uff1a\u8bbe\u8ba1\u540d\u724c\u5f62\u8c61\u3001\u6280\u672f\u4e0a\u7684\u72ec\u7279\u3001\u6027\u80fd\u7279\u70b9\u3001\u987e\u5ba2\u670d\u52a1\u3001\u5546\u4e1a\u7f51\u7edc\u53ca\u5176\u5b83\u65b9\u9762\u7684\u72ec\u7279\u6027\u3002\u6700\u7406\u60f3\u7684\u60c5\u51b5\u662f\u516c\u53f8\u5728\u51e0\u4e2a\u65b9\u9762\u90fd\u6709\u5176\u5dee\u522b\u5316\u7279\u70b9\u3002\u4f8b\u5982\u5c65\u5e26\u62d6\u62c9\u673a\u516c\u53f8\uff08Caterpillar\uff09\u4e0d\u4ec5\u4ee5\u5176\u5546\u4e1a\u7f51\u7edc\u548c\u4f18\u826f\u7684\u96f6\u914d\u4ef6\u4f9b\u5e94\u670d\u52a1\u8457\u79f0\uff0c\u800c\u4e14\u4ee5\u5176\u4f18\u8d28\u8010\u7528\u7684\u4ea7\u54c1\u8d28\u91cf\u4eab\u6709\u76db\u8a89\u3002<\/p>\n<p>\u5982\u679c\u5dee\u522b\u5316\u6218\u7565\u6210\u529f\u5730\u5b9e\u65bd\u4e86\uff0c\u5b83\u5c31\u6210\u4e3a\u5728\u4e00\u4e2a\u4ea7\u4e1a\u4e2d\u8d62\u5f97\u9ad8\u6c34\u5e73\u6536\u76ca\u7684\u79ef\u6781\u6218\u7565\uff0c\u56e0\u4e3a\u5b83\u5efa\u7acb\u8d77\u9632\u5fa1\u9635\u5730\u5bf9\u4ed8\u4e94\u79cd\u7ade\u4e89\u529b\u91cf\uff0c\u867d\u7136\u5176\u9632\u5fa1\u7684\u5f62\u5f0f\u4e0e\u6210\u672c\u9886\u5148\u6709\u6240\u4e0d\u540c\u3002\u6ce2\u7279\u8ba4\u4e3a\uff0c\u63a8\u884c\u5dee\u522b\u5316\u6218\u7565\u6709\u65f6\u4f1a\u4e0e\u4e89\u53d6\u5360\u6709\u66f4\u5927\u7684\u5e02\u573a\u4efd\u989d\u7684\u6d3b\u52a8\u76f8\u77db\u76fe\u3002\u63a8\u884c\u5dee\u522b\u5316\u6218\u7565\u5f80\u5f80\u8981\u6c42\u516c\u53f8\u5bf9\u4e8e\u8fd9\u4e00\u6218\u7565\u7684\u6392\u5b83\u6027\u6709\u601d\u60f3\u51c6\u5907\u3002\u8fd9\u4e00\u6218\u7565\u4e0e\u63d0\u9ad8\u5e02\u573a\u4efd\u989d\u4e24\u8005\u4e0d\u53ef\u517c\u987e\u3002\u5728\u5efa\u7acb\u516c\u53f8\u7684\u5dee\u522b\u5316\u6218\u7565\u7684\u6d3b\u52a8\u4e2d\u603b\u662f\u4f34\u968f\u7740\u5f88\u9ad8\u7684\u6210\u672c\u4ee3\u4ef7\uff0c\u6709\u65f6\u5373\u4fbf\u5168\u4ea7\u4e1a\u8303\u56f4\u7684\u987e\u5ba2\u90fd\u4e86\u89e3\u516c\u53f8\u7684\u72ec\u7279\u4f18\u70b9\uff0c\u4e5f\u5e76\u4e0d\u662f\u6240\u6709\u987e\u5ba2\u90fd\u5c06\u613f\u610f\u6216\u6709\u80fd\u529b\u652f\u4ed8\u516c\u53f8\u8981\u6c42\u7684\u9ad8\u4ef7\u683c\u3002<\/p>\n<p>\u4e13\u4e00\u5316\u6218\u7565\uff08focus\uff09<\/p>\n<p>\u4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