{"id":121681,"date":"2019-05-22T15:25:44","date_gmt":"2019-05-22T07:25:44","guid":{"rendered":"http:\/\/www.fagao.me\/?p=121681"},"modified":"2019-05-22T15:25:44","modified_gmt":"2019-05-22T07:25:44","slug":"%e7%8e%a9%e8%bd%ac%e6%90%9c%e7%b4%a2%e5%b9%bf%e5%91%8a%e5%85%b3%e9%94%ae%e5%ad%97%e5%8c%b9%e9%85%8d%e7%b1%bb%e5%9e%8b-%e9%ab%98%e6%89%8b%e6%89%8b%e5%86%8c-%e9%ab%98%e7%ba%a7%e7%af%87","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/121681.htm","title":{"rendered":"\u73a9\u8f6c\u641c\u7d22\u5e7f\u544a\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b-\u9ad8\u624b\u624b\u518c (\u9ad8\u7ea7\u7bc7)"},"content":{"rendered":"<div class=\"focusup\"><\/div>\n<p>\u63a8\u5e7f\u6d3b\u52a8\uff08campaign\uff09\u7684\u5206\u7ea7\u65b9\u5f0f\uff0c\u51b3\u5b9a\u7740\u4e00\u4e2a\u8d26\u6237\u7684\u8d28\u91cf\u548c\u8868\u73b0\u3002\u73b0\u5728\u8fdb\u5165\u65e0\u5956\u7ade\u731c\u73af\u8282\uff1a<\/p>\n<p>\u95ee\u9898\uff1a\u63a8\u5e7f\u6d3b\u52a8\uff08campaign\uff09\u53ef\u4ee5\u6709\u54ea\u4e9b\u5206\u7ea7\u65b9\u5f0f\uff1f<\/p>\n<p>\u5730\u57df<\/p>\n<p>\u8bed\u8a00<\/p>\n<p>\u8bbe\u5907<\/p>\n<p>\u2026<\/p>\n<p>\u5339\u914d\u7c7b\u578b<\/p>\n<p>\u4f60\u7684\u8111\u6d1e\u591f\u5927\u5417\uff1f\u6709\u6ca1\u6709\u60f3\u8fc7\u628a\u5339\u914d\u7c7b\u578b\u73a9\u5230\u63a8\u5e7f\u6d3b\u52a8\u7ea7\u522b\uff1f\u63a5\u4e0b\u6765\u8ba9\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e0b\u5173\u952e\u8bcd\u548c\u89e6\u53d1\u539f\u7406\uff0c\u4ece\u800c\u89e3\u91ca\u4e00\u4e0b\u8fd9\u4e2a\u532a\u5937\u6240\u601d\u7684\u73a9\u6cd5\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u3002<\/p>\n<p>\u7b2c\u4e00\u4e2a\u9700\u8981\u660e\u786e\u7684\u6838\u5fc3\u95ee\u9898\u662f\uff1a \u201c\u5982\u679c\u540c\u4e00\u4e2a\u641c\u7d22\u8bcd\uff0c\u548c\u6295\u653e\u7684\u597d\u51e0\u4e2a\u5173\u952e\u8bcd\u8bcd\u4e49\u90fd\u8fd1\u4f3c\uff0c\u6709\u53ef\u80fd\u88ab\u89e6\u53d1\uff0c\u8fd9\u4e2a\u65f6\u5019\u8c37\u6b4c\u4f1a\u5982\u4f55\u6289\u62e9\uff1f\u201d<\/p>\n<p class=\"ql-align-center\">\n<p>\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u90fd\u4f1a\u53d1\u751f\u540c\u4e00\u4e2a\u641c\u7d22\u8bcd\uff0c\u591a\u6b21\u89e6\u53d1\u4e0d\u540c\u5173\u952e\u5b57\u7684\u60c5\u51b5\u3002\u6bd4\u5982\u4e0b\u56fe\uff0c\u300ccat food\u300d\u89e6\u53d1\u4e8624\u4e2a\u4e0d\u540c\u7c7b\u578b\u7684\u5173\u952e\u5b57\u3002\u300ccate food\u300d\u5219\u89e6\u53d1\u4e8622\u4e2a\u4e0d\u540c\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p class=\"ql-align-center\">\n<p>(\u6848\u4f8b\u6765\u6e90\uff1asearch engine land)<\/p>\n<p>\u800c\u5176\u4e2d\u4ee5\u300ccat food\u300d\u4e3a\u4f8b\uff0c\u8fd9\u4e2a\u8bcd\u5927\u90e8\u5206\u65f6\u95f4\u89e6\u53d1\u7cbe\u786e\u5339\u914d\u4e0b\u7684\u300c[cat food]\u300d,\u4f46\u662f\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u6709118\u4e2a\u70b9\u51fb\u548c21,635\u4e2a\u66dd\u5149\u7531\u300cPetMart catalog\u300d\u5e26\u6765\uff0c\u7136\u800c\u8fd9\u4e2a\u8bcd\u7684\u7684\u70b9\u51fb\u7387\u53ea\u67090.55%\u3002\u6362\u4e2a\u89d2\u5ea6\u601d\u8003\uff0c\u5982\u679c\u8fd921,635\u4e2a\u66dd\u5149\u662f\u7531\u300c[cat food]\u300d\u5e26\u6765\u7684\uff0c\u5728\u70b9\u51fb\u7387\u4e3a11.03%\u7684\u524d\u63d0\u4e0b\uff0c\u53ef\u4ee5\u5e26\u67652,386\u4e2a\u70b9\u51fb\uff0c\u5728\u8f6c\u5316\u7387\u4e3a4.8%\uff08\u8f6c\u5316\u6570\/\u70b9\u51fb\u6570\uff09\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u8f6c\u79fb\u8fc7\u6765\u7684\u66dd\u5149\u53ef\u4ee5\u5e26\u6765\u989d\u5916115\u4e2a\u8f6c\u5316\u3002\u8fd9\u4e48\u4e00\u7b97\uff0c\u5bf9\u5339\u914d\u7c7b\u578b\u8fdb\u884c\u7ba1\u7406\u53ef\u4ee5\u5e26\u6765\u8d28\u7684\u98de\u8dc3\uff01<\/p>\n<p class=\"ql-align-center\">\n<p class=\"ql-align-right\">(\u6848\u4f8b\u6765\u6e90\uff1asearch engine land)<\/p>\n<p>Tips:\u7528\u4e00\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\u53bb\u68c0\u6d4b\u4f60\u7684\u8d26\u6237\uff1a\u4e0b\u8f7d\u4e00\u4e2a\u5305\u542b\u539f\u672c\u5173\u952e\u5b57\u7684\u641c\u7d22\u8bcd\u62a5\u544a \u2013&gt; \u7528EXCEL\u7684Pivot Table\u529f\u80fd\uff0c\u628a\u5173\u952e\u5b57\u653e\u5728\u680f\u76ee\u91cc\uff0c\u7136\u540e\u5728\u6570\u503c\u90a3\u653e\u5165\u300c\u5173\u952e\u8bcd\u7684\u9879\u76ee\u4e2a\u6570\u300d -&gt; \u521d\u6b65\u770b\u5230\u54ea\u4e9b\u641c\u7d22\u8bcd\u66fe\u7ecf\u89e6\u53d1\u8fc7\u591a\u5c11\u4e2a\u4e0d\u540c\u7684\u5173\u952e\u5b57\uff0c\u5b83\u4eec\u5c31\u662f\u9700\u8981\u5355\u72ec\u7167\u987e\u548c\u4f18\u5316\u7684\u5173\u952e\u5b57\u3002 <\/p>\n<p>\u603b\u7ed3\u4e00\u4e0b\u8c37\u6b4c\u5728\u51b3\u5b9a\u641c\u7d22\u8bcd\u6700\u540e\u89e6\u53d1\u54ea\u4e2a\u5173\u952e\u5b57\u7684\u65f6\u5019\uff0c\u67093\u4e2a\u539f\u5219\uff1a<\/p>\n<p>1. \u5f53\u4e14\u4ec5\u5f53\u4f60\u7684\u8d26\u6237\u91cc\u53ea\u6709\u4e00\u4e2a\u5173\u952e\u8bcd\u548c\u641c\u7d22\u8bcd\u5b8c\u5168\u4e00\u81f4\u7684\u65f6\u5019\uff0c\u8c37\u6b4c\u4f1a\u9009\u62e9\u89e6\u53d1\u8fd9\u4e2a\u5173\u952e\u8bcd\uff0c\u4e0d\u8bba\u63a8\u5e7f\u7ec4\u91cc\u6709\u5176\u4ed6\u591a\u5c11\u4e2a\u548c\u8fd9\u4e2a\u641c\u7d22\u8bcd\u7c7b\u4f3c\u6216\u8005\u8fd1\u4f3c\u7684\u5173\u952e\u8bcd\u3002<\/p>\n<p>2. \u5982\u679c\u6709\u591a\u4e2a\u548c\u641c\u7d22\u8bcd\u5b8c\u5168\u4e00\u81f4\u7684\u5173\u952e\u8bcd\uff0c\u90a3\u4e48\u8c37\u6b4c\u4f1a\u9009\u62e9\u300c\u7cbe\u786e\u5339\u914d\u300d\u7684\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u5982\u679c\u524d\u4e24\u4e2a\u6761\u4ef6\u90fd\u4e0d\u7b26\u5408\uff0c\u6709\u591a\u4e2a\u300c\u5e7f\u6cdb\u5339\u914d\u300d\u7684\u5173\u952e\u8bcd\u90fd\u4f1a\u88ab\u540c\u4e00\u4e2a\u641c\u7d22\u8bcd\u89e6\u53d1\uff0c\u90a3\u4e48\u8c37\u6b4c\u5c31\u4f1a\u9009\u62e9\u6392\u540d\u6700\u9ad8\u7684\u90a3\u4e2a\u300c\u5e7f\u6cdb\u5339\u914d\u300d\u7684\u5173\u952e\u5b57\u3002\uff08\u5f53\u7136\uff0c\u6392\u540d\u6700\u9ad8\u7531\u8d28\u91cf\u5ea6\u548c\u7ade\u4ef7\u540c\u65f6\u51b3\u5b9a\uff0c\u6240\u4ee5\u6709\u53ef\u80fd\u51fa\u73b0\u9884\u7b97\u6d6a\u8d39\u7684\u60c5\u51b5\uff09<\/p>\n<p class=\"ql-align-center\">\n<p><strong>\u5339\u914d\u7c7b\u578b\u5728\u8d26\u6237\u4e2d\u7684\u5b58\u5728\u611f<\/strong>\u7ea7\u65b9\u5f0f1 \u2013 \u6240\u6709\u5339\u914d\u7c7b\u578b\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7ec4\u6839\u636e\u4e0a\u9762\u6240\u8ff0\u7684\u60c5\u51b5\uff0c\u5982\u679c\u6240\u6709\u5339\u914d\u65b9\u5f0f\u7684\u5173\u952e\u8bcd\u90fd\u653e\u5230\u540c\u4e00\u4e2a\u5e7f\u544a\u7ec4\u4e4b\u540e\uff0c\u5f88\u5bb9\u6613\u53d1\u751f\u300c\u5927\u4e71\u6597\u300d\u7684\u73b0\u8c61\u3002\u6709\u4e9b\u65f6\u5019\u5728\u8d26\u6237\u5efa\u7acb\u7684\u524d\u671f\uff0c\u6709\u65f6\u5019\u4f1a\u6709\u8fd9\u79cd\u5f62\u5f0f\u7684\u5206\u7ea7\u3002\u5176\u4e2d\u8981\u6ce8\u610f\u7684\u5730\u65b9\u662f\uff1a\u5c3d\u91cf\u4fdd\u8bc1\u300c\u7cbe\u786e\u5339\u914d\u300d\u51fa\u4ef7 &gt;\u300c\u77ed\u8bed\u5339\u914d\u300d\u51fa\u4ef7 &gt; \u300c\u5e7f\u6cdb\u5339\u914d\u300d\u51fa\u4ef7\u3002\u6807\u7b7e\u4e00\u4e0b\u4e0d\u540c\u7684\u5339\u914d\u65b9\u5f0f\uff0c\u5b9a\u671f\u68c0\u67e5\u4e00\u4e0b\u4ed6\u4eec\u7684\u8868\u73b0\u3002<\/p>\n<p class=\"ql-align-center\">\n<p>\u5206\u7ea7\u65b9\u5f0f2 \u2013\u4ee5\u5e7f\u544a\u7ec4\u6765\u533a\u5206\u5339\u914d\u65b9\u5f0f\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u5206\u5f00\u7ba1\u7406\u5339\u914d\u7c7b\u578b\uff0c\u53ef\u4ee5\u65b9\u4fbf\u6dfb\u52a0\u65b0\u7684\u5173\u952e\u8bcd\uff0c\u63a7\u5236\u4e0d\u540c\u5339\u914d\u7c7b\u7c7b\u578b\u7684\u51fa\u4ef7\uff0c\u6e05\u695a\u89c2\u6d4b\u5339\u914d\u7c7b\u578b\u7684\u8868\u73b0\u3002<\/p>\n<p class=\"ql-align-center\">\n<p>\u5206\u7ea7\u65b93 \u2013\u4ee5\u63a8\u5e7f\u6d3b\u52a8\u6765\u533a\u5206\u5339\u914d\u65b9\u5f0f\u628a\u5339\u914d\u7c7b\u578b\u653e\u5230\u63a8\u5e7f\u6d3b\u52a8\u7ec4\u6765\u7ba1\u7406\uff0c\u65e2\u62e5\u6709\u653e\u5728\u5e7f\u544a\u7ec4\u6765\u7ba1\u7406\u7684\u5168\u90e8\u4f18\u70b9\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u5206\u5f00\u63a7\u5236\u9884\u7b97\/\u9884\u7b97\u4f7f\u7528\u65b9\u5f0f\/\u63a8\u5e7f\u6d3b\u52a8\u65f6\u95f4\u7b49\u7b49\u5728\u63a8\u5e7f\u6d3b\u52a8\u7ea7\u522b\u624d\u6709\u7684\u8bbe\u7f6e\u3002\u4f8b\u5982\u300c\u54c1\u724c_\u7cbe\u786e\u5339\u914d\u300d\u5c31\u53ef\u4ee5\u8bbe\u7f6e\u6210\u4e3a\u300c\u5c3d\u901f\u4f7f\u7528\u9884\u7b97\u300d\uff0c\u4e14\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u8fd8\u53ef\u4ee5\u5206\u5f00\u7ba1\u7406\u4e0d\u540c\u8f6c\u5316\u7387\u6216\u8005\u4e0d\u540c\u4ef7\u4f4d\u7684\u5173\u952e\u8bcd\u3002\u53e6\u5916\uff0c\u4e3a\u4e86\u6700\u4f18\u5316\u9884\u7b97\u4f7f\u7528\uff0c\u8981\u5728\u300c\u54c1\u724c_\u5e7f\u6cdb\u5339\u914d\u300d\u7684\u63a8\u5e7f\u6d3b\u52a8\u4e2d\uff0c\u6392\u9664\u300c\u54c1\u724c_\u7cbe\u786e\u5339\u914d\u300d\u7684\u5173\u952e\u8bcd\uff0c\u4ee5\u8fbe\u5230\u5206\u5f00\u7ba1\u7406\u7684\u76ee\u7684\u3002<\/p>\n<p 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