{"id":17785,"date":"2018-06-22T02:41:05","date_gmt":"2018-06-21T18:41:05","guid":{"rendered":"http:\/\/www.fagao.me\/?p=17785"},"modified":"2018-06-22T02:41:05","modified_gmt":"2018-06-21T18:41:05","slug":"%e9%93%ad%e4%bc%9fseo%e6%b5%85%e8%b0%88seo%e8%b7%9fsem%e7%9a%84%e6%9c%ac%e8%b4%a8%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/17785.htm","title":{"rendered":"\u94ed\u4f1fSEO\u6d45\u8c08SEO\u8ddfSEM\u7684\u672c\u8d28\u533a\u522b"},"content":{"rendered":"

\"\"<\/p>\n

\u767e\u5fd9\u4e4b\u4e2d\u611f\u8c22\u5404\u4f4d\u4eb2\u6765\u5230\u4e1c\u839eSEO<\/span><\/span>\u94ed\u4f1f\u7684\u535a\u5ba2\uff0c\u4eca\u5929\u4e3b\u8981\u8ddf\u5927\u5bb6\u4e00\u8d77\u63a2\u8ba8\u4e0b\u6d45\u8c08SEO\u8ddfSEM\u7684\u672c\u8d28\u533a\u522b_SEM\u662f\u4ec0\u4e48\u804c\u4f4d\uff0c\u5982\u6709\u672a\u89e3\u4e4b\u5904\u8fd8\u671b\u6d77\u6db5\u3002<\/span><\/span> <\/p>\n

<\/div>\n

1. SEO\uff1aSearch Engine Optimization\uff0c\u4e2d\u6587\u8bd1\u4e3a\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\uff0c\u662f\u6307\u5728\u4e86\u89e3\u641c\u7d22\u5f15\u64ce<\/a>\u81ea\u7136\u6392\u540d\u673a\u5236\u7684\u57fa\u7840\u4e0a\uff0c\u5bf9\u7f51\u7ad9\u8fdb\u884c\u5185\u90e8\u53ca\u5916\u90e8\u7684\u8c03\u6574\u4f18\u5316\uff0c\u6539\u8fdb\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce<\/a>\u4e2d\u7684\u5173\u952e\u8bcd\u81ea\u7136\u6392\u540d\uff0c\u83b7\u5f97\u66f4\u591a\u6d41\u91cf\uff0c\u4ece\u800c\u8fbe\u6210\u7f51\u7ad9\u9500\u552e\u53ca\u54c1\u724c\u5efa\u8bbe\u7684\u76ee\u6807\uff1b<\/p>\n<\/p>\n

2. SEM\uff1aSearch Engine Marketing\uff0c\u4e2d\u6587\u8bd1\u4e3a\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\uff0c\u662f\u6307\u5728\u641c\u7d22\u5f15\u64ce<\/a>\u4e0a\u63a8\u5e7f\u7f51\u7ad9\uff0c\u63d0\u9ad8\u7f51\u7ad9\u53ef\u89c1\u5ea6\uff0c\u4ece\u800c\u5e26\u6765\u6d41\u91cf\u7684\u7f51\u7edc\u8425\u9500<\/a>\u6d3b\u52a8\uff1b<\/p>\n<\/p>\n

3. SEM\u5305\u62ecSEO\uff0cPPC\uff08Pay Per Click\uff0c\u5373\u6309\u70b9\u51fb\u4ed8\u8d39\uff0c\u5982\u767e\u5ea6\u7ade\u4ef7\u6392\u540d<\/a>\u7b49\uff09\uff0c\u4ed8\u8d39\u767b\u5f55\u7b49\u5f62\u5f0f\uff0c\u5176\u4e2d\u4ee5SEO\u548cPPC\u6700\u4e3a\u5e38\u89c1\u3002<\/p>\n<\/p>\n

4. SEO\u548cSEM\u4e24\u8005\u76ee\u7684\u76f8\u540c\uff0c\u90fd\u662f\u4e3a\u4e86\u662f\u7f51\u7ad9\u9500\u552e\u548c\u54c1\u724c\u5efa\u8bbe\uff1b\u4e0d\u540c\u7684\u662f\u5b9e\u73b0\u65b9\u5f0f\uff1aSEO\u662f\u901a\u8fc7\u6280\u672f\u624b\u6bb5\u4f7f\u83b7\u5f97\u597d\u7684\u81ea\u7136\u6392\u540d\uff1bSEM\u53ef\u4ee5\u901a\u8fc7\u6280\u672f\u624b\u6bb5\uff08SEO\uff09\u548c\u4ed8\u8d39\u624b\u6bb5\uff08PPC\uff09\u7b49<\/p>\n

<\/div>\n<\/p>\n

\"\"<\/p>\n

SEM\u7684\u670d\u52a1\u65b9\u5f0f\u804c\u4f4d<\/span><\/span> <\/p>\n

\u3000\u3000\u4e00\u3001 \u7ade\u4ef7\u6392\u540d<\/p>\n

\u3000\u3000\u987e\u540d\u601d\u4e49\u5c31\u662f\u7f51\u7ad9\u4ed8\u8d39\u540e\u624d\u80fd\u88ab\u641c\u7d22\u5f15\u64ce<\/a>\u6536\u5f55\u5e76\u9760\u524d\u6392\u540d\uff0c\u4ed8\u8d39\u8d8a\u9ad8\u8005\u6392\u540d\u8d8a\u9760\u524d\uff1b\u7ade\u4ef7\u6392\u540d\u670d\u52a1\uff0c\u662f\u7531\u5ba2\u6237\u4e3a\u81ea\u5df1\u7684\u7f51\u9875\u8d2d\u4e70\u5173\u952e\u5b57\u6392\u540d\uff0c\u6309\u70b9\u51fb\u8ba1\u8d39\u7684\u4e00\u79cd\u670d\u52a1\u3002\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u8c03\u6574\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39\u4ef7\u683c\uff0c\u63a7\u5236\u81ea\u5df1\u5728\u7279\u5b9a\u5173\u952e\u5b57\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\uff1b\u5e76\u53ef\u4ee5\u901a\u8fc7\u8bbe\u5b9a\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u6355\u6349\u5230\u4e0d\u540c\u7c7b\u578b\u7684\u76ee\u6807\u8bbf\u95ee\u8005\u3002 \u3000\u3000\u800c\u5728\u56fd\u5185\u6700\u6d41\u884c\u7684\u70b9\u51fb\u4ed8\u8d39\u641c\u7d22\u5f15\u64ce<\/a>\u6709\u767e\u5ea6\uff0c\u96c5\u864e\u548cGoogle\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\u5373\u4f7f\u662f\u505a\u4e86PPC\uff08Pay Per Click\uff0c\u6309\u7167\u70b9\u51fb\u6536\u8d39\uff09\u4ed8\u8d39\u5e7f\u544a\u548c\u7ade\u4ef7\u6392\u540d\uff0c\u6700\u597d\u4e5f\u5e94\u8be5\u5bf9\u7f51\u7ad9\u8fdb\u884c\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\u8bbe\u8ba1\uff0c\u5e76\u5c06\u7f51\u7ad9\u767b\u5f55\u5230\u5404\u5927\u514d\u8d39\u7684\u641c\u7d22\u5f15\u64ce<\/a>\u4e2d\u3002<\/span><\/span> <\/p>\n

\u3000\u3000\u4e8c\u3001 \u8d2d\u4e70\u5173\u952e\u8bcd\u5e7f\u544a \u3000\u3000\u5373\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u663e\u793a\u5e7f\u544a\u5185\u5bb9\uff0c\u5b9e\u73b0\u9ad8\u7ea7\u5b9a\u4f4d\u6295\u653e\uff0c\u7528\u6237\u53ef\u4ee5\u6839\u636e\u9700\u8981\u66f4\u6362\u5173\u952e\u8bcd\uff0c\u76f8\u5f53\u4e8e\u5728\u4e0d\u540c\u9875\u9762\u8f6e\u6362\u6295\u653e\u5e7f\u544a\u3002<\/span><\/span> <\/p>\n

\u3000\u3000\u4e09\u3001 \u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\uff08SEO\uff09 \u3000\u3000SEO\uff08Search Engine Optimization\uff09\uff0c\u6c49\u8bd1\u4e3a\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\uff0c\u662f\u8f83\u4e3a\u6d41\u884c\u7684\u7f51\u7edc\u8425\u9500<\/a>\u65b9\u5f0f\uff0c\u4e3b\u8981\u76ee\u7684\u662f\u589e\u52a0\u7279\u5b9a\u5173\u952e\u5b57\u7684\u66dd\u5149\u7387\u4ee5\u589e\u52a0\u7f51\u7ad9\u7684\u80fd\u89c1\u5ea6\uff0c\u8fdb\u800c\u589e\u52a0\u9500\u552e\u7684\u673a\u4f1a\u3002\u5206\u4e3a\u7ad9\u5916SEO\u548c\u7ad9\u5185SEO\u4e24\u79cd\u3002SEO\u7684\u4e3b\u8981\u5de5\u4f5c\u662f\u901a\u8fc7\u4e86\u89e3\u5404\u7c7b\u641c\u7d22\u5f15\u64ce<\/a>\u5982\u4f55\u6293\u53d6\u4e92\u8054\u7f51\u9875\u9762\u3001\u5982\u4f55\u8fdb\u884c\u7d22\u5f15\u4ee5\u53ca\u5982\u4f55\u786e\u5b9a\u5176\u5bf9\u67d0\u4e00\u7279\u5b9a\u5173\u952e\u8bcd\u7684\u641c\u7d22\u7ed3\u679c\u6392\u540d\u7b49\u6280\u672f\uff0c\u6765\u5bf9\u7f51\u9875\u8fdb\u884c\u76f8\u5173\u7684\u4f18\u5316\uff0c\u4f7f\u5176\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce<\/a>\u6392\u540d\uff0c\u4ece\u800c\u63d0\u9ad8\u7f51\u7ad9\u8bbf\u95ee\u91cf\uff0c\u6700\u7ec8\u63d0\u5347\u7f51\u7ad9\u7684\u9500\u552e\u80fd\u529b\u6216\u5ba3\u4f20\u80fd\u529b\u7684\u6280\u672f\u3002<\/span><\/span> <\/p>\n

\u3000\u3000SEO\u5c31\u662f\u901a\u8fc7\u5bf9\u7f51\u7ad9\u7ed3\u6784\u3001\u5173\u952e\u5b57\u9009\u62e9\u3001\u7f51\u7ad9\u5185\u5bb9\u89c4\u5212\u8fdb\u884c\u8c03\u6574\u548c\u4f18\u5316\uff0c\u4f7f\u5f97\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u9760\u524d\u3002 \u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\uff08seo\uff09\u53c8\u5305\u62ec\u7f51\u7ad9\u5185\u5bb9\u4f18\u5316\u3001\u5173\u952e\u8bcd\u4f18\u5316<\/a>\u3001\u5916\u90e8\u94fe\u63a5\u4f18\u5316\u3001\u5185\u90e8\u94fe\u63a5\u4f18\u5316\u3001\u4ee3\u7801\u4f18\u5316\u3001\u56fe\u7247\u4f18\u5316\u3001\u641c\u7d22\u5f15\u64ce<\/a>\u767b\u5f55\u7b49\u3002<\/span><\/span> <\/p>\n

<\/div>\n

\u3000\u3000PPC \u4e3a Pay Per Click\u7684\u7f29\u5199 PPC\u662f\u82f1\u6587Pay Per Click\u7684\u7f29\u5199\u5f62\u5f0f,\u5176\u4e2d\u6587\u610f\u601d\u5c31\u662f\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u3002<\/span><\/span> <\/p>\n

\u3000\u3000\u76ee\u524d\uff0cSEM\u6b63\u5904\u4e8e\u53d1\u5c55\u9636\u6bb5\uff0c\u5b83\u5c06\u6210\u4e3a\u4eca\u540e\u4e13\u4e1a\u7f51\u7ad9\u4e43\u81f3\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u7684\u5fc5\u7ecf\u4e4b\u8def\u3002 \u3000\u3000<\/span><\/span> SEO\u662f\u5c5e\u4e8eSEM\u7684\u4e00\u90e8\u5206\uff0c\u662f\u5b9e\u73b0SEM\u641c\u7d22\u5f15\u64ce<\/a>\u6574\u5408\u8425\u9500<\/a>\u7684\u4e00\u79cd\u624b\u6bb5\u3002<\/span><\/span> <\/p>\n

\u3000\u3000\u56db\u3001\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a \u3000\u3000\u82f1\u6587\u4e3aPPC\uff0c\u662fPay Per Click\u7684\u82f1\u6587\u7f29\u5199 \u5176\u4e2d\u6587\u610f\u601d\u5c31\u662f\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u3002\u76ee\u524d\uff0cSEM\u6b63\u5904\u4e8e\u53d1\u5c55\u9636\u6bb5\uff0c\u5b83\u5c06\u6210\u4e3a\u4eca\u540e\u4e13\u4e1a\u7f51\u7ad9\u4e43\u81f3\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u7684\u5fc5\u7ecf\u4e4b\u8def\u3002<\/p>\n

<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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