{"id":18370,"date":"2018-06-22T03:03:13","date_gmt":"2018-06-21T19:03:13","guid":{"rendered":"http:\/\/www.fagao.me\/?p=18370"},"modified":"2018-06-22T03:03:13","modified_gmt":"2018-06-21T19:03:13","slug":"sem%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80-%e7%82%b9%e5%87%bb%e4%bb%98%e8%b4%b9%e5%b9%bf%e5%91%8appc%e6%9c%af%e8%af%ad%e5%a4%a7%e5%85%a8%e5%85%a5%e8%a1%8c%e9%a6%96%e9%80%89%e5%bf%85%e7%9c%8b%e7%9f%a5","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/18370.htm","title":{"rendered":"SEM\u7f51\u7edc\u8425\u9500-\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544aPPC\u672f\u8bed\u5927\u5168\u5165\u884c\u9996\u9009\u5fc5\u770b\u77e5\u8bc6\u70b9"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F036.png\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">SEM\u5373<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\uff0c\u60f3\u5b66\u660e\u767d\u8fd9\u9879\u6280\u672f\uff0c\u9700\u8981\u5148\u4e86\u89e3\u8fd9\u4e9bPPC\u7684\u4e13\u4e1a\u672f\u8bed\u90fd\u6709\u54ea\u4e9b\uff0c\u63a5\u4e0b\u6765\uff0c\u4e3a\u5927\u5bb6\u6574\u7406\u4e00\u4e9b\u5e38\u7528\u672f\u8bed\uff0c\u8bf7\u8fc7\u76ee\uff1a<\/span><\/p>\n<div class=\"img-container\"><span class=\"bjh-image-caption\">\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u672f\u8bed\u5927\u5168<\/span><\/div>\n<p><span class=\"bjh-p\">1  \u7ade\u4ef7\/\u7ade\u4ef7\u6392\u540d\uff08bid\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e3a\u6bcf\u4e2a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u63a8\u8350\u5411<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u652f\u4ed8\u8d39\u7528\uff0c\u7528\u4ee5\u4fdd\u8bc1\u5728\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c\u7684\u6392\u540d\u3002\u5176\u6700\u7b80\u5355\u7684\u5f62\u5f0f\uff0c\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c\u663e\u793a\u51fa\u4ef7\u6700\u9ad8\u4e00\u65b9\u7684\u7f51\u9875\u94fe\u63a5\u5728\u7ed3\u679c\u5217\u8868\u7684\u9876\u7aef\uff0c\u5e76\u4e14\u7ade\u6807\u65b9\u6bcf\u6b21\u5728\u8bbf\u5ba2\u70b9\u51fb\u7ade\u6807\u65b9\u7684\u94fe\u63a5\u65f6\u4ed8\u94b1\u7ed9<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2  \u7ade\u4ef7\u5dee\uff08bid gap\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u5728\u4ed8\u8d39\u7ade\u6807\u4e2d\u4e24\u4e2a\u76f8\u90bb\u4f4d\u7f6e\u7684\u4e24\u4e2a\u7ade\u4ef7\u4e4b\u95f4\u660e\u663e\u7684\u5dee\u5f02\u3002\u4f8b\u5982\uff0c\u5f53\u7ade\u6807\u65b9\u5f53\u524d\u6392\u540d\u4e3a\u51fa\u4ef75\u5757\u94b1\uff0c\u800c\u6392\u540d\u51fa\u4ef74\u5757\u94b1\u7684\uff0c\u7ade\u6807\u4ef7\u5dee\u5c31\u662f1\u5757\u94b1\u4e86\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">3  \u6309\u6548\u679c\u6240\u4ed8\u6210\u672c\uff08CAP, Cost Per Action\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e5f\u88ab\u79f0\u4f5c\u6bcf\u6b21\u6210\u4ea4\u6210\u672c\uff0c\u53ea\u6709\u641c\u7d22\u8005\u91c7\u53d6\u4e86\u6210\u4ea4\u884c\u4e3a\u65f6\uff0c\u4f60\u624d\u9700\u8981\u4ed8\u94b1\u2014\u2014\u901a\u5e38\u662f\u4e00\u6b21\u8d2d\u4e70\u4f60\u4ea7\u54c1\u7684\u884c\u4e3a\u3002CAP \u4ef7\u683c\u4e3b\u8981\u5e94\u7528\u5728\u56fa\u5b9a\u653e\u7f6e\u6216\u8005\u8d2d\u7269\u641c\u7d22\uff0c\u800c\u4e0d\u662f\u57fa\u4e8e\u7ade\u4ef7\u7684\u5e7f\u544a\u3002\u5728\u6240\u6709<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4e0a\u4ef7\u683c\u4ece30\u5143\u5230300\u5143\u4e0d\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">4  \u70b9\u51fb\u6b3a\u8bc8\uff08click fraud\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u70b9\u51fb\u4ed8\u8d39\u641c\u7d22\u5217\u8868\u800c\u6ca1\u6709\u8f6c\u5316\u610f\u5411\u7684\u4e0d\u9053\u5fb7\u884c\u4e3a\uff0c\u53ea\u662f\u4e3a\u4e86\u5bfc\u81f4\u6536\u53d6\u6309\u70b9\u51fb\u6240\u4ed8\u7684\u8d39\u7528\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">5  \u7740\u9646\u9875\uff08Landing Page\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8fdb\u5165\u9875\u9762\u7684\u4e00\u79cd\uff0c\u4e0d\u8fc7\u7740\u9646\u9875\u78b0\u4e0a\u91cd\u4e8e\u4f18\u5316\u8f6c\u5316\u7387\u7684\u6982\u5ff5\uff0c\u800c\u4e0d\u662f\u6d41\u91cf\u5206\u6790\u6982\u5ff5\u3002\u7740\u9646\u9875\u6307\u7684\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/81\">\u7f51\u7edc\u8425\u9500<\/a>\u4eba\u5458\u4e13\u95e8\u8bbe\u8ba1\u7684\u5438\u5f15\u7528\u6237\u8bbf\u95ee\uff0c\u5e76\u4e14\u901a\u8fc7\u5404\u79cd\u624b\u6bb5\u63d0\u9ad8\u7528\u6237\u8f6c\u5316\u7684\u4f18\u8d28\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">6  \u65e5\u5747\u641c\u7d22\u91cf\uff08Day Search volume\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u65e5\u5747\u641c\u7d22\u91cf\u6307\u5173\u952e\u8bcd\u6bcf\u5929\u5728<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4e0a\u7684\u641c\u7d22\u8bf7\u6c42\u7684\u603b\u6570\u3002\u53cd\u6620\u4e86\u67d0\u4e2a\u5173\u952e\u8bcd\u88ab\u7f51\u6c11\u641c\u7d22\u7684\u6570\u91cf\u60c5\u51b5\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">7  \u5c55\u73b0\u91cf<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5c55\u73b0\u91cf\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u63a8\u5e7f\u4fe1\u606f\u88ab\u5c55\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\u7684\u6b21\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">8  \u70b9\u51fb\u91cf CV(Volume of Click)<\/span><\/p>\n<p><span class=\"bjh-p\">\u70b9\u51fb\u91cf\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u7528\u6237\u70b9\u51fb\u63a8\u5e7f\u4fe1\u606f\u7684\u7f51\u5740\u8d85\u94fe\u63a5\u7684\u6b21\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">9  \u70b9\u51fb\u7387 CTR(Click-through Rate)<\/span><\/p>\n<p><span class=\"bjh-p\">\u70b9\u51fb\u7387\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u63a8\u5e7f\u4fe1\u606f\u5e73\u5747\u6bcf\u6b21\u5c55\u73b0\u88ab\u70b9\u51fb\u7684\u6bd4\u7387\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u70b9\u51fb\u7387=\uff08\u70b9\u51fb\u91cf\/\u5c55\u73b0\u91cf\uff09\u00d7100%<\/span><\/p>\n<p><span class=\"bjh-p\">10 \u5e73\u5747\u70b9\u51fb\u4ef7\u683cACP(Average click price)<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5e73\u5747\u70b9\u51fb\u4ef7\u683c\u6307\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u63a8\u5e7f\u4fe1\u606f\u6240\u4ea7\u751f\u7684\u6d88\u8d39\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u5e73\u5747\u70b9\u51fb\u4ef7\u683c=\u6d88\u8d39\u91d1\u989d\/\u70b9\u51fb\u6b21\u6570<\/span><\/p>\n<p><span class=\"bjh-p\">11 \u5343\u6b21\u5c55\u73b0\u6d88\u8d39<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5343\u6b21\u5c55\u73b0\u6d88\u8d39\u6307\u63a8\u5e7f\u4fe1\u606f\u88ab\u5c55\u73b0\u4e00\u5343\u6b21\u7684\u5e73\u5747\u4ef7\u683c\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u6bcf\u5343\u6b21\u5c55\u793a\u6d88\u8d39=\uff08\u6d88\u8d39\u91d1\u989d\/\u5c55\u73b0\u91cf\uff09\u00d71000<\/span><\/p>\n<p><span class=\"bjh-p\">12  \u72ec\u7acb\u8bbf\u5ba2\u6570 UV\/IV(unique visitor)\/(Independent visitors)<\/span><\/p>\n<p><span class=\"bjh-p\">\u72ec\u7acb\u8bbf\u5ba2\u6570\uff0c\u5e38\u88ab\u7b80\u79f0\u4e3a\u8bbf\u5ba2\u6570\uff0c\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u8bbf\u95ee\u88ab\u7edf\u8ba1\u5bf9\u8c61\u7684\u4e0d\u91cd\u590d\u8bbf\u95ee\u8005\u4e4b\u548c\u3002\u5373\uff0c\u540c\u4e00\u4eba\u5728\u7edf\u8ba1\u5468\u671f\u91cc\u7684\u591a\u6b21\u8bbf\u95ee\u88ab\u7edf\u8ba1\u4e3a\u4e00\u4e2a\u72ec\u7acb\u8bbf\u5ba2(\u8fd9\u91cc\u901a\u8fc7cookie\u6280\u672f\u5b9e\u73b0)\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">13  \u9875\u9762\u6d4f\u89c8\u91cfPV\uff08Page view\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u7b80\u79f0\u6d4f\u89c8\u91cf\uff0c\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u72ec\u7acb\u8bbf\u5ba2\u8bbf\u95ee\u88ab\u7edf\u8ba1\u5bf9\u8c61\u65f6\u6240\u6d4f\u89c8\u9875\u9762\u7684\u603b\u548c\u3002\u65e2\uff0c\u7f51\u7ad9\u9875\u9762\u88ab\u8bbf\u5ba2\u7684\u6d4f\u89c8\u5668\u6253\u5f00\u5e76\u52a0\u8f7d\u7684\u6b21\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">14  \u8bbf\u95ee\u6b21\u6570VV\uff08Visit View\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8bbf\u95ee\u6b21\u6570\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u72ec\u7acb\u8bbf\u5ba2\u8bbf\u95ee\u88ab\u7edf\u8ba1\u5bf9\u8c61\u7684\u6b21\u6570\u4e4b\u548c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u8bbf\u5ba2\u5728\u7f51\u7ad9\u4e0a\u7684\u4e0d\u6d3b\u52a8\u65f6\u95f4\u8d85\u8fc7\u4e00\u5b9a\u65f6\u95f4\u957f\u5ea6\uff0c\u4e0b\u6b21\u518d\u6709\u6d3b\u52a8\u5c31\u7b97\u505a\u65b0\u7684\u4f1a\u8bdd\uff0c\u8ba1\u4e3a2\u6b21\u8bbf\u95ee\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">15  \u5e73\u5747\u5355\u6b21\u8bbf\u95ee\u65f6\u957f\uff08Average time of single visit\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5e73\u5747\u5355\u6b21\u8bbf\u95ee\u65f6\u957f\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u8bbf\u5ba2\u4e0e\u88ab\u7edf\u8ba1\u5bf9\u8c61\u7684\u5e73\u5747\u4f1a\u8bdd\u65f6\u95f4\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u5e73\u5747\u5355\u6b21\u8bbf\u95ee\u65f6\u957f=\u603b\u8bbf\u95ee\u65f6\u957f\/\u603b\u8bbf\u95ee\u6b21\u6570<\/span><\/p>\n<p><span class=\"bjh-p\">16  \u6d41\u5931\u7387\uff08Loss rate\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u6d41\u5931\u7387\u6307\u5bf9\u6307\u5b9a\u8def\u5f84\u5bf9\u5e94\u7684\u6b65\u9aa4\u800c\u8a00\uff0c\u8bbf\u5ba2\u4ece\u8be5\u6b65\u9aa4\u8fdb\u5165\u5230\u4e0b\u4e00\u6761\u6b65\u9aa4\u7684\u8fc7\u7a0b\u4e2d\u6d41\u5931\u7684\u6bd4\u4f8b\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u672c\u6b65\u9aa4\u7684\u6d41\u5931\u7387=[\uff08\u672c\u6b65\u9aa4\u7684\u8fdb\u5165\u6b21\u6570-\u4e0b\u4e00\u6b65\u9aa4\u7684\u8fdb\u5165\u6b21\u6570\uff09\/\u672c\u6b65\u9aa4\u7684\u8fdb\u5165\u6b21\u6570]\u00d7100%<\/span><\/p>\n<p><span class=\"bjh-p\">17  \u8f6c\u5316\u76ee\u6807\uff08Transforming Objectives\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8f6c\u5316\u76ee\u6807\uff0c\u4e5f\u53eb\u505a\u8f6c\u5316\u76ee\u6807\u9875\u9762\u6216\u76ee\u6807\u9875\u9762\uff0c\u6307\u5546\u6237\u5e0c\u671b\u8bbf\u5ba2\u5728\u7f51\u7ad9\u4e0a\u5b8c\u6210\u7684\u4efb\u52a1\uff0c\u5982\u6ce8\u518c\u3001\u4e0b\u8ba2\u5355\u3001\u4ed8\u6b3e\u7b49\u6240\u9700\u8bbf\u95ee\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">18 \u8f6c\u5316\uff08Conversion\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u8f6c\u5316\u6307\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u4e00\u6b21\u63a8\u5e7f\u5546\u6237\u671f\u671b\u7684\u884c\u52a8\u3002\u8f6c\u5316\u53ef\u4ee5\u6307\u6f5c\u5728\u5ba2\u6237\uff1a1.\u5728\u7f51\u7ad9\u4e0a\u505c\u7559\u4e86\u4e00\u5b9a\u7684\u65f6\u95f4\uff1b2.\u6d4f\u89c8\u4e86\u7f51\u7ad9\u4e0a\u7684\u7279\u5b9a\u9875\u9762\uff0c\u5982\u6ce8\u518c\u9875\u9762\uff0c\u201c\u8054\u7cfb\u6211\u4eec\u201d\u9875\u9762\u7b49\u7b49\uff1b3.\u5728\u7f51\u7ad9\u4e0a\u6ce8\u518c\u6216\u63d0\u4ea4\u8ba2\u5355\uff1b4.\u901a\u8fc7\u7f51\u7ad9\u7559\u8a00\u6216\u7f51\u7ad9\u5728\u7ebf\u5373\u65f6\u901a\u8baf\u5de5\u5177\u8fdb\u884c\u54a8\u8be2\uff1b5.\u901a\u8fc7\u7535\u8bdd\u8fdb\u884c\u54a8\u8be2\uff1b6.\u4e0a\u95e8\u8bbf\u95ee\u3001\u54a8\u8be2\u3001\u6d3d\u8c08\uff1b7.\u5b9e\u9645\u4ed8\u6b3e\u3001\u6210\u4ea4\uff08\u7279\u522b\u662f\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u7c7b\u7f51\u7ad9\u800c\u8a00\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">19  \u8f6c\u5316\u6b21\u6570\uff08Conversion frequency\/Times\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u8f6c\u5316\u6b21\u6570\uff0c\u4e5f\u53eb\u505a\u8f6c\u5316\u9875\u9762\u5230\u8fbe\u6b21\u6570\uff0c\u6307\u72ec\u7acb\u8bbf\u5ba2\u8fbe\u5230\u8f6c\u5316\u76ee\u6807\u9875\u9762\u7684\u6b21\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">20  \u8f6c\u5316\u7387(Conversions Rates)<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8f6c\u5316\u7387\u6307\u5728\u4e00\u4e2a\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u5b8c\u6210\u8f6c\u5316\u884c\u4e3a\u7684\u6b21\u6570\u5360\u63a8\u5e7f\u4fe1\u606f\u603b\u70b9\u51fb\u6b21\u6570\u7684\u6bd4\u7387\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u8f6c\u5316\u7387=\uff08\u8f6c\u5316\u6b21\u6570\/\u70b9\u51fb\u91cf\uff09\u00d7100%\u3002\u4f8b\u5982\uff1a20\u540d\u7528\u6237\u770b\u5230\u67d0\u4e2a\u641c\u7d22\u63a8\u5e7f\u7684\u7ed3\u679c\uff0c\u5176\u4e2d10\u540d\u7528\u6237\u70b9\u51fb\u4e86\u67d0\u4e00\u63a8\u5e7f\u7ed3\u679c\u5e76\u88ab\u8df3\u8f6c\u5230\u76ee\u6807URL\u4e0a\uff0c\u4e4b\u540e\uff0c\u5176\u4e2d5\u540d\u7528\u6237\u6709\u4e86\u540e\u7eed\u8f6c\u5316\u7684\u884c\u4e3a\u3002\u90a3\u4e48\uff0c\u8fd9\u6761\u63a8\u5e7f\u7ed3\u679c\u7684\u8f6c\u5316\u7387\u5c31\u662f\uff085\/10\uff09\u00d7100%=50%\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">21  \u5e73\u5747\u8f6c\u5316\u4ef7\u683cACP\uff08Average conversion price\uff09\u5bb9\u6613\u548c\u5e73\u5747\u70b9\u51fb\u4ef7\u683c\uff08Average click price\uff09\u641e\u6df7<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5e73\u5747\u8f6c\u5316\u4ef7\u683c\u6307\u5e73\u5747\u6bcf\u6b21\u8f6c\u5316\u6240\u6d88\u8017\u7684\u63a8\u5e7f\u6210\u672c\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a\u5e73\u5747\u8f6c\u5316\u4ef7\u683c=\uff08\u63a8\u5e7f\u8d39\u7528\/\u8f6c\u5316\u6b21\u6570\uff09\u00d7100%<\/span><\/p>\n<p><span class=\"bjh-p\">22  \u6295\u8d44\u56de\u62a5\u7387ROI(return on investment)<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6295\u8d44\u56de\u62a5\u7387\u6307\u63a8\u5e7f\u5546\u6237\u901a\u8fc7\u63a8\u5e7f\u6240\u8d5a\u53d6\u7684\u5229\u76ca\u4e0e\u5176\u6240\u4ed8\u51fa\u7684\u6210\u672c\u7684\u6bd4\u7387\u3002 \u4f8b\u5982\uff0c\u63a8\u5e7f\u5546\u6237\u82b1\u8d39\u4e861000\u5143\u8fdb\u884c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u63a8\u5e7f\u5e76\u5b9e\u73b0\u9500\u552e\u6536\u51651500\u5143\u3002\u5176\u6295\u8d44\u56de\u62a5\u7387\u7b49\u4e8e\uff081500-1000\uff09\/1000=50%\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">23  CPL\u5e7f\u544a<\/span><\/p>\n<p><span class=\"bjh-p\">CPL(Cost Per Leads)\uff1a\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u591a\u5c11\u6765\u6536\u8d39\uff0c\u5373\u6bcf\u6b21\u901a\u8fc7\u7279\u5b9a\u94fe\u63a5\uff0c\u6ce8\u518c\u6210\u529f\u540e\u4ed8\u8d39\u7684\u4e00\u4e2a\u5e38\u89c1\u5e7f\u544a\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">24  CPA\u5e7f\u544a<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">CPA\uff08Cost Per Action\uff09\u662f\u4e00\u79cd\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\uff0c\u987e\u540d\u601d\u4e49\u6309\u7167\u884c\u4e3a\uff08Action\uff09\u4f5c\u4e3a\u6307\u6807\u6765\u8ba1\u8d39\uff0c\u8fd9\u4e2a\u884c\u4e3a\u53ef\u4ee5\u662f\u6ce8\u518c\u3001\u54a8\u8be2\u3001\u653e\u5165\u8d2d\u7269\u8f66\u7b49\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">25 \u641c\u7d22\u63a8\u5e7f<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u767e\u5ea6\u641c\u7d22\u63a8\u5e7f\u662f\u4e00\u79cd\u6309\u6548\u679c\u4ed8\u8d39\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/76\">\u7f51\u7edc\u63a8\u5e7f<\/a>\u65b9\u5f0f\uff0c\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/131\">\u767e\u5ea6\u63a8\u5e7f<\/a>\u7684\u4e00\u90e8\u5206\u3002\u6bcf\u5929\u7f51\u6c11\u5728\u767e\u5ea6\u8fdb\u884c\u6570\u4ebf\u6b21\u7684\u641c\u7d22\uff0c\u5176\u4e2d\u4e00\u90e8\u5206\u641c\u7d22\u8bcd\u660e\u786e\u5730\u8868\u8fbe\u4e86\u67d0\u79cd\u5546\u4e1a\u610f\u56fe\uff0c\u5373\u5e0c\u671b\u8d2d\u4e70\u67d0\u4e00\u4ea7\u54c1\uff0c\u5bfb\u627e\u63d0\u4f9b\u67d0\u4e00\u670d\u52a1\u7684\u63d0\u4f9b\u5546\uff0c\u6216\u5e0c\u671b\u4e86\u89e3\u8be5\u4ea7\u54c1\/\u670d\u52a1\u76f8\u5173\u7684\u4fe1\u606f\u3002\u540c\u65f6\uff0c\u63d0\u4f9b\u8fd9\u4e9b\u4ea7\u54c1\/\u670d\u52a1\u7684\u4f01\u4e1a\u4e5f\u5728\u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\u3002\u901a\u8fc7\u767e\u5ea6\u641c\u7d22\u63a8\u5e7f\u7684\u5173\u952e\u8bcd\u5339\u914d\u6280\u672f\uff0c\u53ef\u4ee5\u5c06\u9ad8\u4ef7\u503c\u7684\u4f01\u4e1a\u63a8\u5e7f\u7ed3\u679c\u7cbe\u51c6\u5730\u5c55\u73b0\u7ed9\u6709\u5546\u4e1a\u610f\u56fe\u7684\u641c\u7d22\u7f51\u6c11\uff0c\u540c\u65f6\u6ee1\u8db3\u7f51\u6c11\u7684\u641c\u7d22\u9700\u6c42\u548c\u4f01\u4e1a\u7684\u63a8\u5e7f\u9700\u6c42\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">26  \u767e\u5ea6\u767e\u610f\uff08\u524d\u7f51\u76df\u63a8\u5e7f\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u63d0\u4f9b\u54c1\u6548\u5408\u4e00\u7684\u8de8\u5c4f\u3001\u5168\u80fd\u3001\u7a0b\u5e8f\u5316\u6295\u653e\u670d\u52a1\u56ca\u62ec60\u4e07\u5bb6\u7f51\u7ad9\u3001app\u8054\u76df\u8d44\u6e90\uff0c\u6a2a\u8de8PC\u3001\u79fb\u52a8\u3001\u4ea4\u901a\u3001\u7535\u89c6\u591a\u5c4f\u5448\u73b0\uff0c\u6574\u5408\u591a\u7ef4\u7cbe\u51c6\u5b9a\u5411\u80fd\u529b\uff0c\u5343\u4eba\u5343\u9762\u65f6\u4ee3\uff0c\u76ee\u6807\u5ba2\u6237\u54ab\u5c3a\u89e6\u8fbe\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">27  \u63a8\u5e7f\u8ba1\u5212<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u63a8\u5e7f\u8ba1\u5212\u662f\u63a8\u5e7f\u5e10\u6237\u6700\u9ad8\u7684\u5c42\u7ea7\u8bbe\u7f6e\uff0c\u901a\u8fc7\u63a8\u5e7f\u8ba1\u5212\u7684\u4f7f\u7528\uff0c\u53ef\u4ee5\u6839\u636e\u4ea7\u54c1\u7684\u7279\u6027\u6216\u4e2a\u4eba\u4e60\u60ef\u7b49\u66f4\u597d\u5730\u7ba1\u7406\u63a8\u5e7f\u9879\u76ee\uff0c\u6bcf\u4e2a\u767e\u5ea6\u8d26\u6237\u53ef\u4ee5\u521b\u5efa100\u4e2a\u8ba1\u5212\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">28  \u63a8\u5e7f\u5355\u5143<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u63a8\u5e7f\u5355\u5143\u662f\u63a8\u5e7f\u8ba1\u5212\u4e0b\u7684\u63a8\u5e7f\u7ba1\u7406\u5355\u4f4d\uff0c\u5305\u62ec\u591a\u4e2a\u521b\u610f\u548c\u591a\u4e2a\u5173\u952e\u8bcd\uff0c\u6bcf\u4e2a\u767e\u5ea6\u8ba1\u5212\u53ef\u4ee5\u521b\u5efa1000\u4e2a\u5355\u5143\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">29  \u5173\u952e\u8bcdKeyWords<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u952e\u8bcd\u662f\u63a8\u5e7f\u5546\u6237\u6240\u8d2d\u4e70\u7684\u4e00\u7cfb\u5217\u4e0e\u81ea\u8eab\u4ea7\u54c1\/\u670d\u52a1\u76f8\u5173\u7684\u8bcd\uff0c\u88ab<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7528\u6237\u7528\u6765\u67e5\u8be2\u76f8\u5173\u4fe1\u606f\u65f6\uff0c\u5c31\u4f1a\u5339\u914d\u5230\u63a8\u5e7f\u4fe1\u606f\u5e76\u5c55\u73b0\u5728\u7528\u6237\u7684\u641c\u7d22\u7ed3\u679c\u9875\u4e0a\uff0c\u6bcf\u4e2a\u5355\u5143\u53ef\u4ee5\u521b\u5efa5000\u4e2a\u5173\u952e\u8bcd\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">30  \u521b\u610f<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u521b\u610f\u662f\u6307\u7f51\u6c11\u641c\u7d22\u89e6\u53d1\u5546\u6237\u7684\u63a8\u5e7f\u7ed3\u679c\u65f6\uff0c\u5c55\u73b0\u5728\u7f51\u6c11\u9762\u524d\u7684\u63a8\u5e7f\u4fe1\u606f\uff0c\u5305\u62ec\u4e00\u884c\u6807\u9898\u3001\u4e24\u884c\u63cf\u8ff0\uff0c\u4ee5\u53ca\u8bbf\u95eeURL\u548c\u663e\u793aURL\uff0c\u6bcf\u4e2a\u5355\u5143\u53ef\u4ee5\u521b\u5efa50\u6761\u521b\u610f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">31  \u6807\u9898\uff08Title\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6807\u9898\u662f\u521b\u610f\u7684\u4e00\u90e8\u5206\uff0c\u663e\u793a\u5728\u521b\u610f\u7684\u7b2c\u4e00\u884c\uff0c\u4ee5\u5e26\u4e0b\u5212\u7ebf\u7684\u84dd\u8272\u8d85\u94fe\u63a5\u5f62\u5f0f\u5c55\u73b0\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">32  \u63cf\u8ff0\uff08Description\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u63cf\u8ff0\u662f\u521b\u610f\u7684\u4e00\u90e8\u5206\uff0c\u663e\u793a\u5728\u521b\u610f\u7684\u7b2c\u4e8c\u81f3\u4e09\u884c\uff0c\u4ee5\u666e\u901a\u5b57\u4f53\u5c55\u73b0\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">32  \u663e\u793aURL<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u663e\u793aURL\u662f\u521b\u610f\u7684\u4e00\u90e8\u5206\uff0c\u5c55\u793a\u5728\u63a8\u5e7f\u7ed3\u679c\u4e2d\u7684URL\u5730\u5740\uff0c\u5bf9\u663e\u793aURL\u7684\u8bbe\u7f6e\u4e0d\u4f1a\u5f71\u54cd\u7f51\u6c11\u5bf9\u5b9e\u9645\u94fe\u63a5\u7f51\u5740\u7684\u8bbf\u95ee\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">33  \u8bbf\u95eeURL<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8bbf\u95eeURL\u662f\u70b9\u51fb\u63a8\u5e7f\u7ed3\u679c\u5b9e\u9645\u8bbf\u95ee\u7684URL\u5730\u5740\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">34  \u63a8\u5e7f\u5730\u57df<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u63a8\u5e7f\u5730\u57df\u662f\u641c\u7d22\u63a8\u5e7f\u7684\u4e00\u79cd\u63a8\u5e7f\u8bbe\u7f6e\uff0c\u901a\u8fc7\u5730\u7406\u533a\u57df\u5b9a\u4f4d\u76ee\u6807\u5ba2\u6237\u3002\u5bf9\u63a8\u5e7f\u5185\u5bb9\u8bbe\u7f6e\u63a8\u5e7f\u5730\u57df\u540e\uff0c\u53ea\u6709\u5f53\u6307\u5b9a\u5730\u57df\u7684\u7f51\u6c11\u641c\u7d22\u65f6\uff0c\u624d\u4f1a\u51fa\u73b0\u8fd9\u4e9b\u63a8\u5e7f\u5185\u5bb9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">35  \u63a8\u5e7f\u6392\u540d<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u63a8\u5e7f\u6392\u540d\u662f\u63a8\u5e7f\u7ed3\u679c\u5728<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u9875\u9762\u63a8\u5e7f\u4f4d\u7f6e\u4e2d\u7684\u6392\u6b21\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">36  \u5173\u952e\u8bcd\u5d4c\u5165<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u952e\u8bcd\u5d4c\u5165\u662f\u5728\u521b\u610f\u4e2d\u901a\u8fc7\u4f7f\u7528\u901a\u914d\u7b26\u5d4c\u5165\u5173\u952e\u8bcd\u3002\u88ab\u5d4c\u5165\u521b\u610f\u4e2d\u7684\u5173\u952e\u8bcd\u5c06\u5728\u63a8\u5e7f\u9875\u9762\u4e2d\u663e\u793a\uff0c\u63d0\u9ad8\u5ba2\u6237\u5bf9\u521b\u610f\u7684\u5173\u6ce8\u5ea6\u548c\u70b9\u51fb\u7387\u3002\u5305\u542b\u901a\u914d\u7b26\u7684\u521b\u610f\u5728\u5c55\u73b0\u65f6\uff0c\u5c06\u4ee5\u89e6\u53d1\u521b\u610f\u5c55\u73b0\u7684\u5173\u952e\u8bcd\u66ff\u4ee3\u901a\u914d\u7b26\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">37  \u521b\u610f\u7740\u9646\u9875\u9762<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7740\u9646\u9875\u9762\uff0c\u4e5f\u88ab\u79f0\u4e3a\u767b\u9646\u9875\u9762\uff0c\u5173\u952e\u8bcd\u6240\u6307\u5411\u7684\u9875\u9762\uff0c\u5373\u521b\u610f\u91cc\u8bbf\u95ee\u7f51\u5740\u6307\u5411\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">38  \u521b\u610f\u7740\u9646\u9875\uff08Landing Page\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8fdb\u5165\u9875\u9762\u7684\u4e00\u79cd\uff0c\u4e0d\u8fc7\u7740\u9646\u9875\u78b0\u4e0a\u91cd\u4e8e\u4f18\u5316\u8f6c\u5316\u7387\u7684\u6982\u5ff5\uff0c\u800c\u4e0d\u662f\u6d41\u91cf\u5206\u6790\u6982\u5ff5\u3002\u7740\u9646\u800c\u6307\u7684\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/81\">\u7f51\u7edc\u8425\u9500<\/a>\u4eba\u5458\u4e13\u95e8\u8bbe\u8ba1\u7684\u5438\u5f15\u7528\u6237\u8bbf\u95ee\uff0c\u5e76\u4e14\u901a\u8fc7\u5404\u79cd\u624b\u6bb5\u63d0\u9ad8\u7528\u6237\u8f6c\u5316\u7684\u4e00\u7ec4\u8fdb\u5165\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">39  \u5e7f\u6cdb\u5339\u914d<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5e7f\u6cdb\u5339\u914d\u662f\u5173\u952e\u8bcd\u5339\u914d\u7684\u4e00\u79cd\u6a21\u5f0f\u3002\u4f7f\u7528\u5e7f\u6cdb\u5339\u914d\uff0c\u5f53\u7f51\u6c11\u641c\u7d22\u8bcd\u4e0e\u60a8\u7684\u5173\u952e\u8bcd\u9ad8\u5ea6\u76f8\u5173\u65f6\uff0c\u5373\u4f7f\u5546\u6237\u5e76\u672a\u63d0\u4ea4\u8fd9\u4e9b\u8bcd\uff0c\u5176\u63a8\u5e7f\u7ed3\u679c\u4e5f\u53ef\u80fd\u83b7\u5f97\u5c55\u73b0\u673a\u4f1a\u3002\u5728\u5e7f\u6cdb\u5339\u914d\u65b9\u5f0f\u4e0b, \u53ef\u80fd\u89e6\u53d1\u63a8\u5e7f\u7ed3\u679c\u7684\u5305\u62ec\uff1a\u540c\u4e49\u76f8\u8fd1\u8bcd\u3001\u76f8\u5173\u8bcd\u3001\u53d8\u4f53\u5f62\u5f0f\u3001\u5b8c\u5168\u5305\u542b\u5173\u952e\u8bcd\u7684\u77ed\u8bed\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">40  \u7cbe\u786e\u5339\u914d<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7cbe\u786e\u5339\u914d\u662f\u5173\u952e\u8bcd\u5339\u914d\u7684\u4e00\u79cd\u6a21\u5f0f\u3002\u4ec5\u5f53\u7f51\u6c11\u7684\u641c\u7d22\u8bcd\u4e0e\u5546\u6237\u63d0\u4ea4\u7684\u5173\u952e\u8bcd\u5b8c\u5168\u4e00\u81f4\u65f6\uff0c\u63a8\u5e7f\u5185\u5bb9\u624d\u6709\u5c55\u73b0\u673a\u4f1a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">41  \u77ed\u8bed\u5339\u914d<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u77ed\u8bed\u5339\u914d\u662f\u5173\u952e\u8bcd\u5339\u914d\u7684\u4e00\u79cd\u6a21\u5f0f\u3002\u5728\u77ed\u8bed\u5339\u914d\u7684\u6a21\u5f0f\u4e0b\uff0c\u53ea\u6709\u5728\u7f51\u6c11\u641c\u7d22\u8bcd\u4e0e\u5173\u952e\u8bcd\u5b57\u9762\u4e00\u81f4\u3001\u6216\u8005\u641c\u7d22\u8bcd\u5b8c\u5168\u5305\u542b\u5173\u952e\u8bcd\u5e76\u987a\u5e8f\u4e00\u81f4\u65f6\u624d\u5c55\u73b0\u5bf9\u5e94\u7684\u521b\u610f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">42  \u5426\u5b9a\u5339\u914d<\/span><\/p>\n<p><span class=\"bjh-p\">\u5426\u5b9a\u5339\u914d\u662f\u5173\u952e\u8bcd\u5339\u914d\u7684\u4e00\u79cd\u6a21\u5f0f\uff0c\u7528\u6765\u907f\u514d\u4e0e\u5546\u6237\u63a8\u5e7f\u610f\u56fe\u4e0d\u7b26\u7684\u641c\u7d22\u8bcd\u89e6\u53d1\u521b\u610f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">43  \u4ed8\u8d39\u641c\u7d22<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4ed8\u8d39\u641c\u7d22\u6307\u6309\u7167\u70b9\u51fb\u8ba1\u4ef7\u7684\u641c\u7d22\u63a8\u5e7f\u5f62\u5f0f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">44  \u6bcf\u65e5\u9884\u7b97<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6bcf\u65e5\u9884\u7b97\u6307\u4e3a\u641c\u7d22\u63a8\u5e7f\u8bbe\u5b9a\u7684\u6bcf\u65e5\u613f\u610f\u652f\u4ed8\u7684\u6700\u9ad8\u8d39\u7528\u3002\u5728\u63a8\u5e7f\u5e73\u53f0\u76d1\u6d4b\u5230\u5f53\u5929\u6d88\u8d39\u8d85\u8fc7\u8bbe\u5b9a\u7684\u6bcf\u65e5\u9884\u7b97\u989d\u540e\uff0c\u63a8\u5e7f\u5185\u5bb9\u4f1a\u81ea\u52a8\u4e0b\u7ebf\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F034.png\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">45  \u51fa\u4ef7<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u51fa\u4ef7\u6307\u5546\u6237\u613f\u610f\u4e3a\u4e00\u6b21\u70b9\u51fb\u6240\u652f\u4ed8\u7684\u6700\u9ad8\u8d39\u7528\u3002\u5e38\u7528<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8ba1\u8d39\u673a\u5236\u4fdd\u8bc1\u5b9e\u9645\u70b9\u51fb\u4ef7\u683c\u4e0d\u9ad8\u4e8e\u751a\u81f3\u4f4e\u4e8e\u5546\u6237\u7684\u51fa\u4ef7\u3002\u51fa\u4ef7\u5c06\u548c\u5173\u952e\u8bcd\u7684\u8d28\u91cf\u5ea6\u4e00\u8d77\u5f71\u54cd\u5173\u952e\u8bcd\u7684\u6392\u540d\u4f4d\u7f6e\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">46  \u6700\u4f4e\u5c55\u73b0\u4ef7\u683c<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\u6307\u4e3a\u4f7f\u5173\u952e\u8bcd\u6b63\u5e38\u5c55\u73b0\uff0c\u6240\u9700\u8981\u8bbe\u5b9a\u7684\u6700\u4f4e\u51fa\u4ef7\u3002\u5982\u679c\u5173\u952e\u8bcd\u7684\u7ade\u4ef7\u4ef7\u683c\u4f4e\u4e8e\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\uff0c\u5173\u952e\u8bcd\u5c06\u53d8\u6210\u641c\u7d22\u65e0\u6548\u800c\u81ea\u52a8\u4e0b\u7ebf\u3002\u5173\u952e\u8bcd\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\u7531\u5176\u8d28\u91cf\u5ea6\u548c\u5546\u4e1a\u4ef7\u503c\u5171\u540c\u51b3\u5b9a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">47  \u8d28\u91cf\u5ea6<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8d28\u91cf\u5ea6\u4e3b\u8981\u53cd\u6620\u7f51\u6c11\u5bf9\u8be5\u5173\u952e\u8bcd\u4ee5\u53ca\u5173\u952e\u8bcd\u521b\u610f\u7684\u8ba4\u53ef\u7a0b\u5ea6\u3002\u5f71\u54cd\u56e0\u7d20\u5305\u62ec\u5173\u952e\u8bcd\u7684\u70b9\u51fb\u7387\u3001\u521b\u610f\u64b0\u5199\u8d28\u91cf\uff08\u5173\u952e\u8bcd\u548c\u521b\u610f\u7684\u76f8\u5173\u6027\uff09\u4ee5\u53ca\u8d26\u6237\u8868\u73b0\uff08\u8d26\u6237\u751f\u6548\u65f6\u95f4\u3001\u8d26\u6237\u5185\u5176\u5b83\u5173\u952e\u8bcd\u7684\u70b9\u51fb\u7387\uff09\u7b49\u3002\u53ef\u4ee5\u901a\u8fc7\u4f18\u5316\u5173\u952e\u8bcd\u7684\u8d28\u91cf\u5ea6\uff0c\u7279\u522b\u662f\u63d0\u9ad8\u5173\u952e\u8bcd\u4e0e\u521b\u610f\u7684\u76f8\u5173\u6027\uff0c\u6765\u964d\u4f4e\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\u4ee5\u53ca\u70b9\u51fb\u8d39\u7528\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">48  \u4f18\u5316<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4f18\u5316\u6cdb\u6307\u5546\u6237\u4ee5\u63d0\u5347\u63a8\u5e7f\u6548\u679c\u4e3a\u76ee\u7684\uff0c\u5bf9\u63a8\u5e7f\u65b9\u6848\u8fdb\u884c\u8c03\u6574\u7684\u8fc7\u7a0b\u3002\u4f18\u5316\u7684\u5177\u4f53\u76ee\u7684\u53d6\u51b3\u4e8e\u63a8\u5e7f\u76ee\u7684\uff0c\u4e5f\u53ef\u79f0\u4e4b\u4e3a\u5728\u4e00\u5b9a\u7684\u6295\u5165\u4e0b\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\uff0c\u4e0d\u65ad\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387ROI\u7684\u8fc7\u7a0b\u3002\u4f18\u5316\u5305\u62ec\u8d26\u6237\u7684\u4f18\u5316\u548c\u7f51\u7ad9\u7684\u4f18\u5316\uff0c\u662f\u4e00\u4e2a\u6301\u7eed\u8fdb\u884c\u7684\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">49  \u5185\u5bb9\u5b9a\u5411<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5185\u5bb9\u5b9a\u5411\u662f\u767e\u5ea6\u767e\u610f\u7684\u4e00\u79cd\u63a8\u5e7f\u5185\u5bb9\u5339\u914d\u6a21\u5f0f\u3002\u901a\u8fc7\u4e3a\u63a8\u5e7f\u5185\u5bb9\u6307\u5b9a\u4e3b\u9898\u5173\u952e\u5b57\uff0c\u4e0e\u767e\u610f\u4e2d\u6240\u6709\u7f51\u7ad9\u7684\u7f51\u9875\u4e3b\u9898\u8bcd\u8fdb\u884c\u5339\u914d\u5e76\u5c55\u73b0\u63a8\u5e7f\u5185\u5bb9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">50  \u7f51\u7ad9\u5b9a\u5411<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u7ad9\u5b9a\u5411\u662f\u767e\u5ea6\u767e\u610f\u7684\u4e00\u79cd\u63a8\u5e7f\u5185\u5bb9\u5339\u914d\u6a21\u5f0f\u3002\u5c06\u63a8\u5e7f\u5185\u5bb9\u6295\u653e\u5230\u6307\u5b9a\u7684\u7f51\u7ad9\u4e0a\u8fdb\u884c\u5339\u914d\u5e76\u5c55\u73b0\u63a8\u5e7f\u5185\u5bb9\u3002<\/span><\/p>\n<div class=\"img-container\"><span class=\"bjh-image-caption\">SEM<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/81\">\u7f51\u7edc\u8425\u9500<\/a><\/span><\/div>\n<p><span class=\"bjh-p\">SEM\u5176\u5b83\u672f\u8bed<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">1  \u6587\u6848\u7f16\u8f91\uff08copy writer\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u641c\u7d22\u8425\u9500\u5916\u56f4\u56e2\u961f\u7684\u7f51\u7ad9\u4e13\u4e1a\u4eba\u5458\u4e4b\u4e00\uff0c\u8d1f\u8d23\u5199\u4f5c\u7f51\u9875\u4e0a\u8868\u8fbe\u4fe1\u606f\u7684\u5185\u5bb9\uff0c\u804c\u8d23\u4e0e\u4f20\u8fbe\u4fe1\u606f\u4e0d\u540c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2  \u5f15\u64ce\u8718\u86db\uff08Spider\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u722c\u884c\u5668\u5728 Web \u4e0a\u6f2b\u6e38\uff0c\u5bfb\u627e\u8981\u6dfb\u52a0\u8fdb<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7d22\u5f15\u4e2d\u7684\u5217\u8868\u3002\u722c\u884c\u5668\u6709\u65f6\u4e5f\u79f0\u4e3a Web \u722c\u884c\u699c\uff08Webcrawler\uff09\u6216\u673a\u5668\u4eba\u3002\u9488\u5bf9\u6709\u673a\u5217\u8868\u4f18\u5316\u9875\u9762\u4e5f\u5c31\u662f\u4e3a\u4e86\u5438\u5f15\u722c\u884c\u5668\u7684\u6ce8\u610f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">3  \u7f51\u7ad9\u76ee\u5f55\uff08Directory\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u76ee\u5f55\u662f\u7531\u4eba\u4e3a\u7f16\u8f91\u7684\u641c\u7d22\u7ed3\u679c\u3002\u5927\u591a\u6570\u76ee\u5f55\u4f9d\u9760\u7684\u662f\u4eba\u4e3a\u63d0\u4ea4\u800c\u4e0d\u662f\u722c\u884c\u5668\uff08spider\uff09\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">4  \u4ed8\u8d39\u5217\u8868\uff08Paid listing\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u987e\u540d\u601d\u4e49\uff0c\u4ed8\u8d39\u5217\u8868\u5c31\u662f\u53ea\u6709\u5728\u4ed8\u8d39\u540e\u624d\u80fd\u5217\u5165<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u670d\u52a1\u3002\u6839\u636e<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u4e0d\u540c\uff0c\u4ed8\u8d39\u5217\u8868\u53ef\u80fd\u610f\u5473\u7740\uff1a\u4e3a\u5305\u542b\u4e8e\u7d22\u5f15\u4e4b\u4e2d\u3001\u6bcf\u6b21\u70b9\u51fb\uff08PPC\uff09\u3001\u8d5e\u52a9\u5546\u94fe\u63a5\uff08sponsored link\uff09\u6216\u8005\u5728\u641c\u7d22\u76ee\u6807\u5173\u952e\u8bcd\u548c\u77ed\u8bed\u65f6\u8ba9\u7ad9\u70b9\u51fa\u73b0\u5728 SERP \u4e2d\u7684\u5176\u4ed6\u65b9\u5f0f\u800c\u4ed8\u8d39\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">5  \u6392\u540d\u7b97\u6cd5\uff08Ranking algorithm\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6392\u540d\u7b97\u6cd5\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7528\u6765\u5bf9\u5176\u7d22\u5f15\u4e2d\u7684\u5217\u8868\u8fdb\u884c\u8bc4\u4f30\u548c\u6392\u540d\u7684\u89c4\u5219\u3002\u6392\u540d\u7b97\u6cd5\u51b3\u5b9a\u54ea\u4e9b\u7ed3\u679c\u662f\u4e0e\u7279\u5b9a\u67e5\u8be2\u76f8\u5173\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">6  <a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\uff08Search engine marketing\uff0cSEM\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">SEM \u8fd9\u4e2a\u672f\u8bed\u53ef\u4ee5\u4e0e SEO \u4e92\u6362\u4f7f\u7528\uff0c\u4f46 SEM \u5e38\u5e38\u662f\u6307\u901a\u8fc7\u4ed8\u8d39\u548c\u5e7f\u544a\u5411<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u63a8\u9500 Web \u7ad9\u70b9\uff0c\u540c\u65f6\u5e94\u7528 SEO \u6280\u672f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">7  \u7f51\u7ad9\u65e5\u5fd7\uff08web log\/txt\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">1)\u5728\u7f51\u7ad9\u670d\u52a1\u5668\u4e0a\u7684\u4e00\u4e2a\u6587\u4ef6\uff0c\u4f5c\u4e3a\u670d\u52a1\u5668\u6240\u6267\u884c\u7684\u6bcf\u4e2a\u64cd\u4f5c\u7684\u8bb0\u5f55\u3002\u65e5\u5fd7\u6587\u4ef6\u80fd\u591f\u5728\u901a\u8fc7\u5f88\u590d\u6742\u7684\u65b9\u6cd5\u6765\u8fdb\u884c\u5206\u6790\uff0c\u6765\u6d4b\u5b9a\u7f51\u7ad9\u8bbf\u5ba2\u7684\u6570\u91cf\uff08\u6309\u7167\u4eba\u4ee5\u53ca\u6309\u7167<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u8718\u86db\u7a0b\u5e8f\uff09\uff0c\u4ee5\u53ca\u4ed6\u4eec\u6240\u6d4f\u89c8\u7684\u7f51\u9875\u6570\u91cf\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2)\u4e5f\u88ab\u79f0\u4e3a\u535a\u5ba2\uff0c\u662f\u4e00\u79cd\u5728\u7ebf\u7684\u4e2a\u4eba\u520a\u7269\uff0c\u4e00\u79cd\u4e92\u8054\u7f51\u4e0a\u7684\u680f\u76ee\u3002\u6709\u4e9b\u535a\u5ba2\u662f\u56de\u5fc6\u5f80\u4e8b\u7684\u79c1\u4eba\u65e5\u8bb0\uff0c\u4f46\u53e6\u5916\u4e00\u4e9b\u7c7b\u4f3c\u7684\u6742\u5fd7\u4e13\u680f\uff0c\u4e13\u6ce8\u5728\u611f\u5174\u8da3\u7684\u7279\u5b9a\u4e3b\u9898\u4e0a\u3002\u5982\uff1a\u70b9\u51fb\uff08click\uff09   \u4e92\u8054\u7f51\u7528\u6237\u4f7f\u7528\u4ed6\u4eec\u7684\u9f20\u6807\u6765\u8bbf\u95ee\u65b0\u7684\u7f51\u9875\u3002\u7f51\u7ad9\u8bc4\u6d4b\u7cfb\u7edf\u7a0b\u5e8f\u6293\u4f4f\u6240\u6709\u8bbf\u5ba2\u7684\u70b9\u51fb\u8fdb\u884c\u8bc4\u6d4b\u548c\u5206\u6790\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">8  \u5e7f\u544a\u6761\uff08banner ad\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e5f\u6210\u4e3a\u5e7f\u544a\u6a2a\u5e45\u5e7f\u544a\uff0c\u901a\u5e38\u5728\u7f51\u9875\u7684\u7a81\u51fa\u90e8\u5206\u51fa\u73b0\u4e3a\u4e00\u4e2a\u5927\u578b\u5f69\u8272\u957f\u65b9\u5f62\uff0c\u7c7b\u4f3c\u51fa\u73b0\u5728\u62a5\u7eb8\u548c\u6742\u5fd7\u4e0a\u7684\u5e7f\u544a\u3002\u70b9\u51fb\u5e7f\u544a\u6761\u4f1a\u5c06\u8bbf\u5ba2\u5e26\u5230\u5e7f\u544a\u4e3b\u7684\u7f51\u7ad9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">9  \u884c\u4e3a\u6a21\u5f0f\uff08behavior model\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u4e00\u7fa4\u4eba\u6267\u884c\u67d0\u79cd\u4efb\u52a1\u884c\u4e3a\u7684\u62bd\u8c61\u5316\u6982\u62ec\uff0c\u7528\u6765\u8861\u91cf\u548c\u5206\u6790\u4ed6\u4eec\u5728\u505a\u4ec0\u4e48\u3002\u8fd9\u4e2a\u5206\u6790\u80fd\u591f\u5efa\u8bae\u5728\u8fdb\u884c\u4efb\u52a1\u540e\u7eed\u884c\u52a8\u65f6\u5019\u5982\u4f55\u6539\u8fdb\u6d41\u7a0b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">10  \u5185\u5bb9\uff08content\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e00\u79cd\u4e92\u8054\u7f51\u672f\u8bed\uff0c\u6307\u7684\u662f\u7f51\u9875\u4e0a\u7684\u6587\u5b57\u548c\u56fe\u7247\u3002<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7ecf\u5e38\u4e00\u89c8\u5185\u5bb9\u7684\u4f18\u5316\uff0c\u56e0\u6b64<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u80fd\u591f\u66f4\u52a0\u5bb9\u6613\u4e3a\u641c\u7d22\u8bf7\u6c42\u627e\u5230\u76f8\u5173\u7684\u7f51\u9875\u3002 \u5185\u5bb9\u7f16\u8f91(content writer)    \u5916\u56f4\u641c\u7d22\u56e2\u961f\u7684\u4e13\u4e1a\u4eba\u5458\u4e4b\u4e00\uff0c\u8d1f\u8d23\u5199\u4f5c\u7f51\u9875\u4e0a\u7684\u4fe1\u606f\u5185\u5bb9\uff0c\u804c\u8d23\u4e0e\u9500\u552e\u4ea7\u54c1\u7684\u4eba\u5458\u4e0d\u540c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">11  Cookie<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6d4f\u89c8\u5668\u7528\u6765\u5b58\u50a8\u7f51\u9875\u9700\u8981\u8bb0\u4f4f\u4fe1\u606f\u7684\u65b9\u6cd5\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u7f51\u9875\u80fd\u591f\u5b58\u50a8\u4f60\u8bbf\u5ba2\u540d\u5b57\u5728Cookie \u4e2d\uff0c\u8fd9\u6837\u6bcf\u6b21\u5f53\u4ed6\u4eec\u518d\u6765\u7684\u65f6\u5019\uff0c\u4ed6\u4eec\u7684\u540d\u5b57\u5c31\u80fd\u591f\u51fa\u73b0\u5728\u4ed6\u4eec\u6d4f\u89c8\u5668\u4e2d\u4f60\u7f51\u7ad9\u7684\u9996\u9875\u4e0a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">12  CSS \uff08Cascading Style Sheet\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e32\u8054\u6837\u5f0f\u8868\uff0c\u4e5f\u79f0\u4e3a\u5c42\u53e0\u6837\u5f0f\u8868\uff0c\u7ea7\u8054\u6837\u5f0f\u8868\uff0c\u662f\u5bf9\u4e00\u4e2aHTML\u6587\u4ef6\u6bcf\u4e2a\u6807\u7b7e\u7684\u4e00\u5957\u683c\u5f0f\u6307\u4ee4\uff0c\u5b83\u80fd\u591f\u88ab\u5b9a\u5236\uff0c\u8fd9\u6837\u540c\u6837\u7684\u6807\u7b7e\u6587\u4ef6\u80fd\u591f\u88ab\u4e0d\u540c\u7684\u6837\u5f0f\u8868\u6765\u6309\u7167\u4e0d\u540c\u7684\u65b9\u5f0f\u6392\u7248\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">13  \u65e5\u5fd7\u6587\u4ef6\uff08log file\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5728\u4f60\u7f51\u7edc\u670d\u52a1\u5668\u4e0a\u7684\u6587\u4ef6\uff0c\u8bb0\u5f55\u670d\u52a1\u5668\u53d1\u751f\u7684\u6bcf\u6b21\u884c\u52a8\u3002\u65e5\u5fd7\u6587\u4ef6\u80fd\u591f\u88ab\u7528\u5f88\u590d\u6742\u7684\u65b9\u5f0f\u8fdb\u884c\u5206\u6790\u6765\u5224\u5b9a\u6709\u591a\u5c11\u8bbf\u5ba2\u6765\u5230\u4f60\u7684\u7ad9\u70b9\uff08\u6309\u7167\u4eba\u548c\u6309\u7167<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8718\u86db\u7a0b\u5e8f\uff09\u4ee5\u53ca\u4ed6\u4eec\u6240\u8bbf\u95ee\u7684\u7f51\u9875\u6570\u91cf\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">14  \u4f18\u5316\u5185\u5bb9\uff08optimizing content\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e00\u4e2a\u641c\u7d22\u8425\u9500\u672f\u8bed\uff0c\u5173\u4e8e\u4fee\u6539\u7f51\u9875\u4e0a\u7684\u56fe\u7247\u548c\u6587\u5b57\u6765\u4f7f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u80fd\u591f\u4e3a\u4e00\u4e2a\u76f8\u5173\u641c\u7d22\u8bf7\u6c42\u66f4\u5bb9\u6613\u5730\u627e\u5230\u8fd9\u4e2a\u7f51\u9875\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">15  \u7f51\u9875\u6d4f\u89c8\u91cfpv\uff08page view\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u9875\u8bc4\u6d4b\u672f\u8bed\uff0c\u7528\u6765\u8ba1\u7b97\u7ad9\u70b9\u4e0a\u6709\u591a\u5c11\u7f51\u9875\u88ab\u4e2a\u4f53\u7684\u8bbf\u5ba2\u6765\u9605\u89c8\u3002\u5982\u679c\u4e09\u4e2a\u4eba\u770b\u4e00\u4e2a\u7f51\u9875\u4e00\u6b21\uff0c\u5e76\u4e14\u4e24\u4e2a\u4eba\u770b\u540c\u6837\u7684\u7f51\u9875\u4e24\u6b21\uff0c\u8fd9\u4e2a\u7f51\u9875\u5c31\u6709\u4e86 7 \u6b21\u9875\u9762\u9605\u89c8\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">16  \u4ed8\u8d39\u94fe\u63a5\uff08paid link\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e00\u4e2a\u94fe\u63a5\u5230\u76ee\u6807\u7ad9\u70b9\u7684\u8d85\u94fe\u63a5\uff0c\u662f\u5df2\u7ecf\u5411\u6765\u6e90\u7f51\u7ad9\u4ed8\u94b1\u8d2d\u4e70\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">17  \u6d41\u91cf\uff08traffic\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u7ad9\u8bc4\u6d4b\u5c5e\u672f\u8bed\uff0c\u88ab\u7528\u6765\u63cf\u8ff0\u7f51\u7ad9\u7684\u8bbf\u95ee\u6570\u91cf\u3002\u7f51\u7ad9\u8bc4\u6d4b\u4f1a\u9891\u7e41\u5730\u5206\u6790\u6d41\u91cf\u7684\u589e\u51cf\uff0c\u5e76\u4e14\u5b83\u4eec\u901a\u5e38\u4f1a\u8bc4\u4f30\u641c\u7d22\u8425\u9500\u901a\u8fc7<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u6765\u8bbf\u95ee\u7684\u6210\u529f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">18 3W( World Wide Web)<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e5f\u79f0\u4e3a\u5168\u7403\u7f51\u6216\u8005\u4e07\u7ef4\u7f51\u6216\u8005\u7b80\u5355\u6210\u4e3a\u201c\u5f7c\u6b64\u76f8\u4e92\u94fe\u63a5\u7684\u7f51\u9875\u6240\u5f62\u6210\u7684\u7f51\u7edc\uff0c\u8fd9\u4e9b\u7f51\u9875\u5c55\u793a\u5185\u5bb9\u6216\u8005\u5141\u8bb8\u7f51\u7edc\u8bbf\u5ba2\u548c\u62e5\u6709\u7f51\u7ad9\u7684\u7ec4\u7ec7\u4e4b\u95f4\u5f7c\u6b64\u53d1\u751f\u4e92\u52a8\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">19  XML \uff08extensible Markup Language\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u53ef\u6269\u5c55\u6807\u8bb0\u8bed\u8a00 \u7684\u7f29\u5199\uff0c\u4e00\u79cd\u6807\u8bb0\u8bed\u8a00\u7684\u6807\u51c6\u548cHTML\u76f8\u7c7b\u4f3c\u5141\u8bb8\u6807\u7b7e\u88ab\u5b9a\u4e49\u6765\u63cf\u8ff0\u4efb\u4f55\u79cd\u7c7b\u7684\u6570\u636e\uff0c\u4f7f\u5f97\u5b83\u4f5c\u4e3a\u6570\u636e\u6e90\u975e\u5e38\u6d41\u884c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">20 \u590d\u5236\u5185\u5bb9\uff08Duplicate Conten\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u590d\u5236\u5185\u5bb9\u662f\u6307\u5b8c\u5168\u76f8\u540c\u6216\u975e\u5e38\u76f8\u4f3c\u7684\u5185\u5bb9\u51fa\u73b0\u5728\u591a\u4e2a\u9875\u9762\u4e0a\u3002\u590d\u5236\u5185\u5bb9\u65e2\u53ef\u80fd\u662f\u7531\u4e8e\u8f6c\u8f7d\u3001\u6284\u88ad\u7b49\u539f\u56e0\u51fa\u73b0\u5728\u4e0d\u540c\u7f51\u7ad9\u4e0a\uff0c\u4e5f\u53ef\u80fd\u662f\u56e0\u4e3a\u6280\u672f\u539f\u56e0\u6216\u7f51\u7ad9\u7ed3\u6784\u65b9\u9762\u7684\u7f3a\u70b9\u800c\u51fa\u73b0\u5728\u540c\u4e00\u4e2a\u7f51\u7ad9\u4e0a\u3002<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u901a\u5e38\u4f1a\u6839\u636e\u7b97\u6cd5\u9009\u51fa\u4e00\u4e2a\u7248\u672c\u4f5c\u4e3a\u539f\u521b\uff0c\u5176\u4ed6\u9875\u9762\u4e0a\u7684\u76f8\u540c\u5185\u5bb9\u88ab\u5224\u65ad\u4e3a\u590d\u5236\u5185\u5bb9\uff0c\u6392\u540d\u4f1a\u53d7\u5230\u5f71\u54cd\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">21 Vertical Search\uff1a\u5782\u76f4\u641c\u7d22<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6307\u7684\u662f\u4e13\u6ce8\u4e8e\u67d0\u4e2a\u884c\u4e1a\u9886\u57df\u7684\u641c\u7d22\u3002\u5782\u76f4\u9886\u57df\u5373\u53ef\u4ee5\u4e0d\u540c\u7684\u4e3b\u9898\uff0c\u5982\u751f\u6d3b\u641c\u7d22\u3001\u8d2d\u7269\u641c\u7d22\u3001\u4ea4\u901a\u641c\u7d22\uff0c\u4e5f\u53ef\u80fd\u662f\u4e0d\u540c\u7684\u5a92\u4ecb\u5f62\u5f0f\uff0c\u5982\u89c6\u9891\u3001\u56fe\u7247\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">22 Sandbox \u6c99\u76d2<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6c99\u76d2\u662f\u8c37\u6b4c\u7279\u6709\u7684\u4e00\u4e2a\u5355\u72ec\u7684\u7d22\u5f15\uff0c\u5728\u6c99\u76d2\u91cc\u9762\u653e\u7f6e\u7740\u6700\u65b0\u53d1\u73b0\u7684\u7f51\u7ad9\u3002\u5f53\u7f51\u7ad9\u5b58\u5728\u4e8e\u6c99\u76d2\u91cc\u9762\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u51fa\u73b0\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\uff0c\u4e5f\u5c31\u662f\u4e0d\u5177\u5907<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u81ea\u7136\u663e\u793a\u7684\u6743\u5229\u3002\u4e00\u65e6\u7f51\u7ad9\u88ab\u8c37\u6b4c\u9a8c\u8bc1\u4e3a\u5408\u6cd5\u7684\uff0c\u5b83\u5c31\u4f1a\u88ab\u79fb\u51fa\u6c99\u76d2\u51fa\u73b0\u5728\u4e3b\u8981\u7684\u7d22\u5f15\u4e2d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">23 CMS  \u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u82f1\u6587Content Management System\u7684\u7f29\u5199\u3002\u6307\u7684\u662f\u7528\u6765\u521b\u5efa\u548c\u7ba1\u7406\u7f51\u7ad9\u8f6f\u4ef6\u3002\u76ee\u524d\u5927\u90e8\u5206\u7f51\u7ad9\u90fd\u662fCMS\u7cfb\u7edf\u7ba1\u7406\u3001\u6570\u636e\u5e93\u9a71\u52a8\u7684\u52a8\u6001\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">24 \u7528\u6237\u4f53\u9a8c\u5ea6\u4f18\u5316\uff08UEO\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd9\u91cc\u6240\u8bf4\u7684\u7528\u6237\u4f53\u9a8c\u5ea6\u4e00\u822c\u6307\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u987e\u540d\u601d\u4e49\uff0c\u7528\u6237\u4f53\u9a8c\u5ea6\u662f\u6307\u4e00\u4e2a\u7528\u6237\u8bbf\u95ee\u67d0\u4e2a\u7f51\u7ad9\u7684\u4f53\u9a8c\u6548\u679c\uff0c\u8fd9\u4e2a\u7f51\u7ad9\u662f\u5426\u7528\u6237\u60f3\u770b\u5230\u7684\u5185\u5bb9\u548c\u662f\u5426\u5e26\u7ed9\u7528\u6237\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u51b3\u5b9a\u7528\u6237\u4f53\u9a8c\u5ea6\u7684\u56e0\u7d20<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u7f51\u7ad9\u7684\u8bbf\u95ee\u901f\u5ea6\u5fc5\u987b\u591f\u5feb\uff0c\u4e00\u822c\u4e00\u4e2a\u597d\u7684\u7f51\u7ad9\u6253\u5f00\u7edd\u5bf9\u4e0d\u80fd\u8d85\u8fc73\u79d2\u949f\uff0c\u65f6\u95f4\u957f\u4f1a\u7ed9\u7528\u6237\u5e26\u6765\u4e0d\u597d\u7684\u4f53\u9a8c\uff0c\u4e5f\u8bb8\u4f1a\u76f4\u63a5\u628a\u8fd9\u4e2a\u9875\u9762\u5173\u6389\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u7a7a\u95f4\u8981\u7a33\u5b9a\u3002\u4e00\u4e9b\u8001\u7528\u6237\u4e5f\u8bb8\u4f1a\u7ecf\u5e38\u6765\u7f51\u7ad9\uff0c\u5982\u679c\u4e00\u4e2a\u7f51\u7ad9\u7684\u7a7a\u95f4\u4e0d\u7a33\u5b9a\uff0c\u8001\u662f\u5448\u73b0\u6253\u4e0d\u5f00\u7684\u72b6\u6001\uff0c\u8fd9\u6837\u4f1a\u8ba9\u6211\u4eec\u4e22\u5931\u5f88\u591a\u8001\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u5220\u6389\u7f51\u7ad9\u5f88\u5c11\u6709\u7528\u6237\u70b9\u51fb\u7684\u9875\u9762\u3002\u8fd9\u6837\u7684\u9875\u9762\u80af\u5b9a\u662f\u7528\u6237\u4e0d\u60f3\u5173\u6ce8\u7684\u9875\u9762\uff0c\u4e3a\u4e86\u51cf\u5c11\u7f51\u7ad9\u7684\u6743\u91cd\u8f93\u51fa\u548c\u8003\u8651\u7528\u6237\u7684\u4f53\u9a8c\uff0c\u53ef\u4ee5\u628a\u8fd9\u4e2a\u9875\u9762\u5220\u6389\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">4\u3001\u7f51\u7ad9\u7684\u6574\u4f53\u5e03\u5c40\u8981\u7b80\u6d01\u7f8e\u89c2\u3002\u4e00\u4e2a\u7b80\u6d01\u7f8e\u89c2\u7684\u7f51\u7ad9\u4f1a\u8ba9\u7528\u6237\u66f4\u52a0\u8212\u5fc3\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">5\u3001\u5185\u5bb9\u4e30\u5bcc\u3002\u4e00\u4e2a\u5185\u5bb9\u4e30\u5bcc\u7684\u7f51\u7ad9\u4e0d\u4f46\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u7684\u4f53\u9a8c\u5ea6\uff0c\u8fd8\u53ef\u4ee5\u589e\u52a0\u7f51\u7ad9pv\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">6\u3001\u5c3d\u53ef\u80fd\u8ba9\u7528\u6237\u66f4\u65b9\u4fbf\u6ce8\u518c\u767b\u5f55\u3002\u5982\u4eca\u5f88\u591a\u7f51\u7ad9\u5df2\u7ecf\u6dfb\u52a0QQ\u6216\u8005\u5fae\u535a\u767b\u5f55\uff0c\u8fd9\u6837\u66f4\u65b9\u4fbf\u7528\u6237\u7684\u767b\u5f55\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">7\u3001\u589e\u52a0\u7f51\u7ad9\u7528\u6237\u7684\u4e92\u52a8\u6027\u3002\u5728SNS\u98ce\u9761\u5168\u7403\u7684\u65f6\u4ee3\uff0c\u7f51\u7ad9\u4e0e\u7528\u6237\u7684\u4e92\u52a8\u5df2\u7ecf\u6210\u4e3a\u4e00\u79cd\u65f6\u5c1a\uff0c\u8fd9\u6837\u53ef\u4ee5\u589e\u52a0\u7528\u6237\u7684\u53c2\u4e0e\u6027\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">8\u3001\u6b7b\u94fe\u63a5\uff1a\u5bf9\u4e8e\u7684URL\u6ca1\u6709\u76f8\u5173\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">25 \u6392\u540d\u7b97\u6cd5<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u6392\u540d\u7b97\u6cd5\u6307\u7684\u662f\u7528\u6237\u8f93\u5165\u5173\u952e\u8bcd\u540e\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u5728\u81ea\u5df1\u7684\u9875\u9762\u6570\u636e\u5e93\u4e2d\u5bfb\u627e\u7b5b\u9009\uff0c\u5e76\u4e14\u6309\u4e00\u5b9a\u89c4\u5219\u5bf9\u7ed3\u679c\u9875\u9762\u8fdb\u884c\u6392\u540d\u7684\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">26 SERP<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">Search Engine Resuits Page\u7684\u7f29\u5199\uff0c\u610f\u601d\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7ed3\u679c\u9875\u9762\u3002\u7528\u6237\u8f93\u5165\u5173\u952e\u8bcd\u540e\uff0c\u70b9\u51fb\u641c\u7d22\u6309\u94ae\u540e\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8fd4\u56de\u663e\u793a\u7684\u7ed3\u679c\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">27  \u5220\u9664\uff08Ban\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u7ad9\u56e0\u4e3a\u4e25\u91cd\u4f5c\u5f0a\uff0c\u6240\u6709\u9875\u9762\u88ab<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4ece\u6570\u636e\u5e93\u4e2d\u5220\u9664\uff0c\u4e0d\u4e88\u6536\u5f55\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">28 \u793e\u4f1a\u5316\u5a92\u4f53\u4f18\u5316SMO\uff08Social Media\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6307\u5f3a\u8c03\u4e92\u52a8\uff0c\u53c2\u4e0e\u4ee5\u53ca\u7528\u6237\u4ea7\u751f\u5185\u5bb9\u7684\u7f51\u7ad9\uff0c\u6bd4\u5982\u535a\u5ba2\u3001\u8bba\u575b\u3001\u793e\u4ea4\u7f51\u7edc\u3001\u5185\u5bb9\u5206\u4eab\u3001\u793e\u4f1a\u5316\u4e66\u7b7e\u7f51\u7ad9\u7b49\u3002\u793e\u4f1a\u5316\u5a92\u4f53\u7f51\u7ad9\u6ca1\u6709\u4e86\u7528\u6237\u7684\u53c2\u4e0e\u548c\u5185\u5bb9\u8d21\u732e\uff0c\u672c\u8eab\u5c31\u6ca1\u6709\u4e86\u4efb\u4f55\u5185\u5bb9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">29 \u793e\u4f1a\u5316\u5a92\u4f53\u8425\u9500SMM<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">Social Media Marketing\u7684\u7f29\u5199\uff0c\u4e2d\u6587\u610f\u8bd1\u662f\u793e\u4f1a\u5a92\u4f53\u8425\u9500\u3002<\/span><\/p>\n<p><span 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