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\u5fae\u4fe1\u540e\u53f0\u5bf9\u7528\u6237\u7684\u5206\u6790\u6570\u636e\u6709\uff1a\u65b0\u5173\u6ce8\u4eba\u6570\u3001\u53d6\u6d88\u5173\u4eba\u6570\u3001\u51c0\u5173\u6ce8\u4eba\u6570\u3001\u7d2f\u8ba1\u5173\u6ce8\u4eba\u6570\u7b49\u3002\u7528\u6237\u753b\u50cf\uff1a\u6027\u522b\u3001\u8bed\u8a00\u3001\u7701\u4efd\u3001\u57ce\u5e02\u3001\u7ec8\u7aef\u3001\u673a\u578b\u3002\u5728\u8fd9\u91cc\u7b14\u8005\u60f3\u5f3a\u8c03\u7684\u662f\uff1a \u4e00\u540d\u4f18\u79c0\u7684\u8fd0\u8425\u4e13\u5458\u4e00\u5b9a\u8981\u61c2\u6570\u636e\u5206\u6790\uff0c\u56e0\u4e3a\u6570\u636e\u662f\u6307\u5bfc\u8fd0\u8425\u7684\u57fa\u77f3\u3002\u901a\u8fc7\u6570\u636e\u53ef\u4ee5\u76f4\u89c2\u7684\u53cd\u5e94\u51fa\u7528\u6237\u53ca\u4ea7\u54c1\u5b58\u5728\u7684\u95ee\u9898\uff0c\u4e3a\u6211\u4eec\u63a5\u4e0b\u6765\u7684\u6218\u7565\u90e8\u7f72\u53ca\u5de5\u4f5c\u8c03\u6574\u90fd\u6709\u6307\u5bfc\u6027\u5efa\u8bae\u3002<\/p>\n

<\/div>\n

\u5408\u7406\u7684\u63a8\u9001\u65f6\u95f4<\/p>\n

\u4e1a\u754c\u7edf\u8ba1\u4e00\u822c\u662f\u65e9\u4e0a\u76848\u70b9\uff0c\u4e2d\u534811\u70b9\uff0c\u665a\u4e0a8\u70b9\u4ee5\u540e\u63a8\u9001\u4f1a\u6bd4\u8f83\u5408\u7406\u3002<\/p>\n

\u56e0\u4e3a\u73b0\u5728\u5927\u5bb6\u4f7f\u7528\u624b\u673a\u7684\u65f6\u95f4\u788e\u7247\u5316\u6108\u53d1\u4e25\u91cd\uff0c\u57fa\u672c\u90fd\u662f\u65e9\u4e0a\u5728\u4e0a\u73ed\u9014\u4e2d\u6d4f\u89c8\u4e00\u4e9b\u884c\u4e1a\u65b0\u95fb\u7ed9\u81ea\u5df1\u4e00\u5929\u7684\u5de5\u4f5c\u5145\u7535\uff0c\u4e2d\u5348\u4f11\u606f\u4f1a\u9009\u62e9\u770b\u884c\u4e1a\u65b0\u95fb\uff0c\u665a\u95f4\u4e34\u7761\u524d\u591a\u6570\u4eba\u4f1a\u9009\u62e9\u770b\u9e21\u6c64\u548c\u5a31\u4e50\u7c7b\u65b0\u95fb\u3002\u7b14\u8005\u6839\u636e\u5bf9\u5fae\u4fe1\u540e\u53f0\u7edf\u8ba1\u5206\u6790\u53d1\u73b0\uff0c\u4e00\u822c\u4e00\u7bc7\u6587\u7ae0\u7684\u70ed\u5ea6\u4f1a\u6301\u7eed3\u5929\u5de6\u53f3\u65f6\u95f4\uff0c\u6839\u636e\u5185\u5bb9\u8d28\u91cf\u597d\u574f\u53ca\u4e0d\u540c\u5e73\u53f0\u7684\u8f6c\u53d1\u4e5f\u53ef\u80fd\u4f1a\u6301\u7eed\u4e00\u5468\u5de6\u53f3\u7684\u70ed\u5ea6\u3002\u7531\u4e8e\u670d\u52a1\u53f7\u4e00\u4e2a\u6708\u53ea\u80fd\u53d1\u5e034\u6b21\uff0c\u6240\u4ee5\u591a\u6570\u4f01\u4e1a\u4f1a\u9009\u62e9\u6bcf\u5468\u53d1\u5e03\u4e00\u6761\uff0c\u5f53\u7136\u5bf9\u4e8e\u7279\u6b8a\u65f6\u671f\uff0c\u6bd4\u5982\u9047\u5230\u5927\u578b\u6d3b\u52a8\u9700\u8981\u96c6\u4e2d\u63a8\u5e7f\u5ba3\u4f20\u53ef\u4ee5\u96c6\u4e2d\u53d1\u5e03\u9020\u52bf\u3002<\/p>\n

\u5185\u5bb9\u8fd0\u8425<\/a><\/p>\n

\u6211\u4eec\u76ee\u524d\u5904\u4e8e\u4fe1\u606f\u5927\u7206\u70b8\u7684\u65f6\u4ee3\uff01\u5728\u6211\u4eec\u5468\u56f4\u6bcf\u5929\u90fd\u5145\u65a5\u7740\u5404\u79cd\u4fe1\u606f\uff0c\u4ece\u4ee5\u5f80\u7684PC\u7aef\u5230\u73b0\u5728\u4eba\u4eba\u4e0d\u79bb\u624b\u7684APP\u65e0\u65f6\u65e0\u523b\u4e0d\u5411\u6211\u4eec\u4f20\u9012\u7740\u4fe1\u606f\u3002\u628a\u8fd9\u4e9b\u6d77\u91cf\u7684\u4fe1\u606f\u5f52\u7ed3\u8d77\u6765\u65e0\u975e\u662f\u6587\u5b57\u3001\u56fe\u7247\u3001\u89c6\u9891\u3001\u97f3\u9891\u3002\u8fd9\u5176\u4e2d\u5305\u62ec\u5404\u79cd\u5185\u5bb9\u7c7b\u5e73\u53f0\u3001\u516c\u4f17\u53f7\u8f6f\u6587\u3001\u6bcf\u5929\u53d1\u7684\u5fae\u535a\u3001\u5fae\u4fe1\uff1b\u7528\u56fe\u7247\u8bb0\u5f55\u751f\u6d3b\u3001\u7f8e\u98df\u3001\u8fd0\u52a8\u3001\u65c5\u6e38\u7684\u5782\u76f4\u7c7bAPP\u4ea7\u54c1\uff1b\u5f53\u4e0b\u6700\u706b\u7684\u76f4\u64ad\u3001\u5404\u5927\u89c6\u9891\u7f51\u7ad9\u3001\u97f3\u4e50\u3001\u6709\u58f0\u5c0f\u8bf4\u7b49\u7b49\u3002\u5c06\u4ee5\u4e0a\u5185\u5bb9\u8fdb\u884c\u5f52\u7eb3\u5176\u5185\u5bb9\u5927\u81f4\u53c8\u53ef\u4ee5\u5206\u4e3a\u4e09\u7c7b\uff0c\u5373\uff1a<\/p>\n

<\/div>\n

UGC\uff08User-generated Content\uff09\u7528\u6237\u751f\u4ea7\u5185\u5bb9\uff0c\u4e5f\u79f0UCC\uff08User-created Content\uff09PGC\uff08Professionally-generated Content\uff09\u4e13\u4e1a\u751f\u4ea7\u5185\u5bb9\uff0c\u4e5f\u79f0PPC\uff08Professionally-produced Content\uff09OGC\uff08Occupationally-generated Content\uff09\u804c\u4e1a\u751f\u4ea7\u5185\u5bb9<\/p>\n

\u4ee5OGC\u4e3a\u4ee3\u8868\u7684\u7f51\u7ad9\u5982\u5404\u5927\u65b0\u95fb\u7ad9\u70b9\u3001\u89c6\u9891\u7f51\u7ad9\uff0c\u5176\u5185\u5bb9\u5747\u6709\u5185\u90e8\u81ea\u884c\u521b\u9020\u548c\u4ece\u5916\u90e8\u82b1\u94b1\u8d2d\u5165\u7248\u6743\uff1b<\/p>\n

\u4ee5UGC\u4e3a\u4ee3\u8868\u7684\u7f51\u7ad9\u5982\u5404\u5927\u8bba\u575b\u3001\u535a\u5ba2\u548c\u5fae\u535a\u5ba2\u7ad9\u70b9\uff0c\u5176\u5185\u5bb9\u5747\u7531\u7528\u6237\u81ea\u884c\u521b\u4f5c,\u7ba1\u7406\u4eba\u5458\u53ea\u662f\u534f\u8c03\u548c\u7ef4\u62a4\u79e9\u5e8f\uff1b<\/p>\n

PGC\u5219\u5728\u8fd9\u4e24\u79cd\u7f51\u7ad9\u4e2d\u90fd\u6709\u8eab\u5f71,\u7531\u4e8e\u5176\u65e2\u80fd\u5171\u4eab\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u540c\u65f6\u7f51\u7ad9\u63d0\u4f9b\u5546\u53c8\u65e0\u9700\u4e3a\u6b64\u7ed9\u4ed8\u62a5\u916c\uff0c\u6240\u4ee5OGC\u7ad9\u70b9\u548cUGC\u7ad9\u70b9\u90fd\u5f88\u6b22\u8fcePGC\u3002\uff08\u672c\u6bb5\u5185\u5bb9\u5f15\u7528\u4e92\u8054\u7f51\u300a\u6d45\u6790UGC\u3001PGC\u548cOGC\u300b\uff09<\/p>\n

\u6587\u7ae0\u5199\u6cd5\u53ca\u89c4\u5f8b<\/p>\n

\u63a5\u4e0b\u6765\u7b14\u8005\u4e3b\u8981\u9610\u8ff0\u4e00\u4e0b\u6587\u7ae0\uff08\u8f6f\u6587\uff09\u7684\u5199\u6cd5\u53ca\u89c4\u5f8b\u3002\u8f6f\u6587\u987e\u540d\u601d\u4e49\u662f\u76f8\u5bf9\u4e8e\u786c\u6027\u5e7f\u544a\u800c\u8a00\uff0c\u7531\u4f01\u4e1a\u7684\u5e02\u573a\u7b56\u5212\u4eba\u5458\u6216\u5e7f\u544a\u516c\u53f8\u7684\u6587\u6848\u4eba\u5458\u6765\u8d1f\u8d23\u64b0\u5199\u7684\u201c\u6587\u5b57\u5e7f\u544a\u201d\u3002\u4e0e\u786c\u5e7f\u544a\u76f8\u6bd4\uff0c\u8f6f\u6587\u4e4b\u6240\u4ee5\u53eb\u505a\u8f6f\u6587\uff0c\u7cbe\u5999\u4e4b\u5904\u5c31\u5728\u4e8e\u4e00\u4e2a\u201c\u8f6f\u201d\u5b57\uff0c\u597d\u4f3c\u7ef5\u91cc\u85cf\u9488\uff0c\u6536\u800c\u4e0d\u9732\uff0c\u514b\u654c\u4e8e\u65e0\u5f62\u3002\u7b49\u5230\u4f60\u53d1\u73b0\u8fd9\u662f\u4e00\u7bc7\u8f6f\u6587\u7684\u65f6\u5019\uff0c\u4f60\u5df2\u7ecf\u51b7\u4e0d\u4e01\u7684\u6389\u5165\u4e86\u88ab\u7cbe\u5fc3\u8bbe\u8ba1\u8fc7\u7684\u201c\u8f6f\u6587\u5e7f\u544a<\/a>\u201d\u9677\u9631\u3002\u8f6f\u6587\u8ffd\u6c42\u7684\u662f\u4e00\u79cd\u6625\u98ce\u5316\u96e8\u3001\u6da6\u7269\u65e0\u58f0\u7684\u4f20\u64ad\u6548\u679c\uff0c\u5b83\u5c06\u5ba3\u4f20\u5185\u5bb9\u548c\u6587\u7ae0\u5185\u5bb9\u5b8c\u7f8e\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u8ba9\u7528\u6237\u5728\u9605\u8bfb\u6587\u7ae0\u65f6\u5019\u80fd\u591f\u4e86\u89e3\u7b56\u5212\u4eba\u6240\u8981\u5ba3\u4f20\u7684\u4e1c\u897f\uff0c\u4e00\u7bc7\u597d\u7684\u8f6f\u6587\u662f\u53cc\u5411\u7684\uff0c\u5373\u8ba9\u5ba2\u6237\u5f97\u5230\u4e86\u4ed6\u60f3\u9700\u8981\u7684\u5185\u5bb9\uff0c\u4e5f\u4e86\u89e3\u4e86\u5ba3\u4f20\u7684\u5185\u5bb9\u3002<\/p>\n

\u4e00\u3001\u6807\u9898<\/p>\n

\u6807\u9898\u51b3\u5b9a\u6587\u7ae0\u7684\u70b9\u51fb\u7387\u3002<\/p>\n

\u6709\u5438\u5f15\u529b\u7684\u6807\u9898\u53ef\u4ee5\u5728\u4fe1\u606f\u5927\u7206\u70b8\u7684\u4eca\u5929\u535a\u5f97\u5927\u4f17\u7684\u773c\u7403\uff0c\u4ece\u800c\u589e\u52a0\u6587\u7ae0\u7684\u66dd\u5149\u91cf\u548c\u70b9\u51fb\u7387\u3002\u6807\u9898\u662f\u6587\u7ae0\u7684\u9ad8\u5ea6\u603b\u7ed3\uff0c\u5373\u8981\u5bcc\u6709\u611f\u67d3\u529b\u8fd8\u8981\u9ad8\u5ea6\u6982\u62ec\u6587\u7ae0\u7684\u5185\u5bb9\u5e76\u975e\u6613\u4e8b\uff01\u7b14\u8005\u4e0d\u5efa\u8bae\u5927\u5bb6\u4e00\u5f00\u59cb\u5c31\u6210\u4e3a\u6807\u9898\u515a\uff0c\u56e0\u4e3a\u4ece\u957f\u8fdc\u6765\u770b\u4f1a\u5f71\u54cd\u54c1\u724c\u5728\u7528\u6237\u773c\u4e2d\u7684\u4ef7\u503c\u3002\u5728\u6807\u9898\u7684\u8bbe\u8ba1\u4e0a\u5e94\u57cb\u5165\u6587\u7ae0\u7684\u5173\u952e\u8bcd\u53ca\u54c1\u724c\u8bcd\u589e\u52a0\u6587\u7ae0\u88ab\u68c0\u7d22\u7684\u6b21\u6570\u3002\u4e92\u8054\u7f51\u6709\u5f88\u591a\u5927\u795e\u5df2\u7ecf\u5c06\u6807\u9898\u7684\u79cd\u7c7b\u505a\u4e86\u603b\u7ed3\u5f52\u7eb3\uff0c\u7b14\u8005\u5728\u6b64\u4e0d\u518d\u8d58\u8ff0\uff0c\u8bf7\u5927\u5bb6\u81ea\u884c\u68c0\u7d22\u5b66\u4e60\u3002<\/p>\n

\u4e8c\u3001\u6982\u8981<\/p>\n

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