![\"\"](\"https:\/\/www.fagao.me\/images\/uploads\/2019_019.jpg\")
<\/p>\n<\/p>\n
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Content\uff09\u6307\u7528\u6237\u751f\u4ea7\u5185\u5bb9\uff0c\u5982\u5199\u70b9\u8bc4\u3001\u53d1\u52a8\u6001\u3001\u53d1\u5e16\u3001\u53d1\u5fae\u535a\u3001\u53d1\u535a\u5ba2\u3001\u53d1\u670b\u53cb\u5708\u7b49\uff0c\u4f46\u7528\u6237\u90fd\u662f\u975e\u5e38\u61d2\u7684\uff0c\u8981\u8ba9\u4ed6\u4eec\u4e3b\u52a8\u751f\u4ea7\u5185\u5bb9\uff0c\u9700\u8981\u6ce8\u610f\uff1a\u4ea7\u54c1\u4f7f\u7528\u4e00\u5b9a\u8981\u7b80\u5355\u518d\u7b80\u5355\u3001\u8bbe\u8ba1\u5206\u4eab\u673a\u5236\u3001\u8bbe\u8ba1\u7528\u6237\u4e92\u52a8\u673a\u5236\u3001\u8bbe\u8ba1\u5185\u5bb9\u53cd\u9988\u6fc0\u52b1\u673a\u5236\uff08\u70b9\u8d5e\u662f\u4e2a\u975e\u5e38\u597d\u7684\u53cd\u9988\uff0c\u4e5f\u662f\u5f88\u591a\u4eba\u5b5c\u5b5c\u4e0d\u5026\u53d1\u670b\u53cb\u5708\u7684\u52a8\u529b\uff09\u3002<\/p>\n PGC\uff08Professional Generated Content\uff09\u6307\u4e13\u4e1a\u751f\u4ea7\u5185\u5bb9\uff0c\u901a\u5e38\u7531\u4e13\u5bb6\u3001\u610f\u89c1\u9886\u8896\u3001\u56e2\u961f\u3001\u5546\u5bb6\u6765\u751f\u4ea7\u5185\u5bb9\uff0c\u8fd9\u4e9b\u5185\u5bb9\u4e13\u4e1a\u6027\u8f83\u9ad8\uff0c\u80fd\u5438\u5f15\u5927\u91cf\u7528\u6237\uff0c\u662f\u975e\u5e38\u4f18\u8d28\u7684\u5185\u5bb9\u3002PGC\u5185\u5bb9\u751f\u4ea7\u8981\u4e48\u82b1\u94b1\uff0c\u8981\u4e48\u4e92\u5229\u4e92\u60e0\uff0c\u5982\u5fae\u4fe1\u516c\u4f17\u53f7\u9f13\u52b1\u539f\u521b\uff0c\u7ed9\u4e88\u539f\u521b\u6587\u7ae0\u9ad8\u6bd4\u4f8b\u5e7f\u544a\u5206\u6210\u3002\u793e\u533a\u8fd0\u8425\uff1a<\/p>\n \u504f\u91cd\u793e\u533a\uff0c\u5c31\u662f\u4fdd\u6301\u793e\u533a\u7528\u6237\u6d3b\u8dc3\uff0c\u8ba9\u7528\u6237\u5728\u8fd9\u91cc\u4ea7\u751f\u5185\u5bb9\u3001\u53d1\u751f\u884c\u4e3a\u3002\u793e\u533a\u8bb2\u7a76\u4e00\u4e2a\u6c1b\u56f4\uff0c\u652f\u4ed8\u5b9d\u7684\u751f\u6d3b\u5708\u5927\u5bb6\u5c31\u4e0d\u613f\u610f\u53d1\u5185\u5bb9\uff0c\u56e0\u4e3a\u6ca1\u90a3\u4e2a\u6c1b\u56f4\u3002\u505a\u793e\u533a\u6838\u5fc3\u6ce8\u610f\uff1a\u79cd\u5b50\u7528\u6237\u51b3\u5b9a\u4ea7\u54c1\u6c14\u8d28\u3001\u5185\u5bb9\u6700\u597d\u805a\u7126\u3001\u6709\u826f\u597d\u7684\u53cd\u9988\u6fc0\u52b1\u673a\u5236\u3001\u6c89\u6dc0\u7528\u6237\u5728\u793e\u533a\u91cc\u7684\u5173\u7cfb\u3002\u6709\u597d\u7684\u5185\u5bb9\u3001\u53ca\u65f6\u7684\u53cd\u9988\u3001\u6df1\u539a\u7684\u7528\u6237\u5173\u7cfb\uff0c\u7528\u6237\u5c31\u4e0d\u4f1a\u79bb\u5f00\u793e\u533a\u3002\u7528\u6237\u8fd0\u8425<\/a>\uff1a<\/p>\n \u504f\u91cd\u7528\u6237\uff0c\u6307\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u6240\u505a\u7684\u4e8b\u60c5\uff0c\u5982\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3001\u63d0\u9ad8\u7528\u6237\u6d3b\u8dc3\u5ea6\u3001\u8d21\u732e\u5ea6\u3001\u5fe0\u8bda\u5ea6\uff0c\u63d0\u9ad8\u7528\u6237\u6570\u3002\u7528\u6237\u8fd0\u8425<\/a>\u8981\u5173\u6ce8\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u611f\u53d7\uff0c\u4e86\u89e3\u7528\u6237\u9700\u6c42\uff0c\u7814\u7a76\u7528\u6237\uff1b\u7b56\u5212\u6216\u63d0\u4f9b\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u6d3b\u52a8\u3001\u4ea7\u54c1\u3001\u670d\u52a1\uff0c\u4fc3\u8fdb\u7528\u6237\u5728\u5e73\u53f0\u7684\u6d3b\u8dc3\uff0c\u5e76\u8bbe\u6cd5\u5438\u5f15\u66f4\u591a\u7528\u6237\uff1b\u8861\u91cf\u7528\u6237\u8fd0\u8425<\/a>\u7684\u6548\u679c\u3001\u6539\u8fdb\u8fd0\u8425\u63aa\u65bd\u3002\u7c7b\u76ee\u8fd0\u8425\uff1a<\/p>\n \u504f\u91cd\u7c7b\u76ee\uff0c\u6709\u4e9b\u516c\u53f8\u53eb\u884c\u4e1a\u8fd0\u8425\uff0c\u610f\u601d\u5dee\u4e0d\u591a\uff0c\u5c31\u662f\u8d1f\u8d23\u4e00\u4e2a\u7c7b\u76ee\u6216\u884c\u4e1a\u7684\u8fd0\u8425\uff0c\u5b8c\u6210\u8be5\u7c7b\u76ee\u7684\u5546\u4e1a\u76ee\u6807\uff0c\u5982\u6bcd\u5a74\u7c7b\u76ee\uff08\u884c\u4e1a\uff09\u3001\u670d\u88c5\u7c7b\u76ee\uff08\u884c\u4e1a\uff09\u3001\u4eb2\u5b50\u7c7b\u76ee\uff08\u884c\u4e1a\uff09\uff0c\u6709\u7684\u516c\u53f8\u505a\u5f97\u6bd4\u8f83\u7ec6\uff0c\u7c7b\u76ee\u91cc\u9762\u4f1a\u518d\u5c42\u5c42\u7ec6\u5206\uff0c\u670d\u88c5\u7c7b\u76ee\u53ef\u5206\u4e3a\u7537\u88c5\u3001\u5973\u88c5\uff0c\u5973\u88c5\u53c8\u53ef\u5206\u4e0a\u88c5\u3001\u4e0b\u88c5\u3001\u88d9\u88c5\u3001\u5185\u8863\u7b49\uff0c\u6bcf\u4e00\u4e2a\u5927\u7c7b\u76ee\u3001\u7ec6\u5206\u7c7b\u76ee\u90fd\u53ef\u4ee5\u5b89\u6392\u4e00\u4e2a\u6216\u51e0\u4e2a\u7c7b\u76ee\u8fd0\u8425\u3002\u7c7b\u76ee\u8fd0\u8425\u505a\u7684\u4e8b\u60c5\u5c31\u662f\u4e86\u89e3\u8fd9\u4e2a\u884c\u4e1a\uff0c\u5305\u62ec\u8fd9\u4e2a\u884c\u4e1a\u7684\u4e0a\u4e0b\u6e38\u3001\u8fd9\u4e2a\u884c\u4e1a\u7684\u7528\u6237\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u4f18\u8d28\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u8fbe\u6210\u516c\u53f8\u7684\u5546\u4e1a\u76ee\u6807\uff0c\u8fd9\u4e2a\u76ee\u6807\u901a\u5e38\u662f\u9500\u552e\u989d\uff0c\u8fd9\u4e5f\u662f\u7c7b\u76ee\u8fd0\u8425\u7684\u7ec8\u6781\u76ee\u6807\u3002<\/p>\n \u8fd0\u8425\u5e94\u8be5\u638c\u63e1\u7684\u57fa\u672c\u6280\u80fd<\/p>\n \u8fd0\u8425\u7684\u57fa\u672c\u5957\uff08fang fa\uff09\u8def\uff08lun\uff09<\/p>\n 1.\u61c2\u5f97\u5229\u7528\u4eba\u6027\u7684\u5f31\u70b9<\/p>\n \u5e38\u88ab\u8fd0\u8425\u5229\u7528\u7684\u4eba\u6027\u4e94\u5927\u5f31\u70b9\uff1a\u8272\u6b32\u3001\u865a\u8363\u3001\u8d2a\u5a6a\u3001\u61d2\u60f0\u3001\u7aa5\u63a2\u3002<\/p>\n \u5229\u7528\u8272\u6b32\u7684\u6817\u5b50\uff1a\u6210\u4eba\u7f51\u7ad9\u3001\u964c\u964c\u3001\u7f8e\u5973\u76f4\u64ad\u7b49\uff0c\u6ce8\u610f\u89c2\u5bdf\u4f60\u8fd8\u4f1a\u53d1\u73b0\uff0c\u7535\u8111\u65b0\u95fb\u5f39\u7a97\u91cc\u603b\u514d\u4e0d\u4e86\u5404\u79cd\u82b1\u8fb9\u65b0\u95fb\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5185\u5bb9\u70b9\u51fb\u7387\u9ad8\uff0c\u80fd\u5438\u5f15\u5927\u6279\u7528\u6237\u3002\u5229\u7528\u7684\u865a\u8363\u7684\u6817\u5b50\uff1a\u670b\u53cb\u5708\u5404\u79cd\u6652\u3001\u6e38\u620f\u91cc\u5404\u79cd\u6bd4\u3001VIP\u4f1a\u5458\u7b49\u3002<\/p>\n \u5229\u7528\u8d2a\u5a6a\u7684\u6817\u5b50\uff1a\u5404\u79cd\u6253\u6298\u4fc3\u9500\u6d3b\u52a8\u3001\u8fd4\u5229\u7f51\u3001\u4ec0\u4e48\u503c\u5f97\u4e70\u7b49\u3002\uff08\u5077\u5077\u544a\u8bc9\u4f60\uff0c\u5176\u5b9e\u7528\u6237\u9700\u8981\u7684\u4e5f\u8bb8\u4e0d\u662f\u771f\u4fbf\u5b9c\uff0c\u800c\u662f\u6361\u4fbf\u5b9c\uff09<\/p>\n \u5229\u7528\u61d2\u60f0\u7684\u6817\u5b50\uff1a\u53eb\u4e2a\u5916\u5356\u3001\u53eb\u4e2a\u4e34\u65f6\u4fdd\u6d01\uff0c\u7528\u6237\u90fd\u5f88\u61d2\uff1b\u4ea7\u54c1\u64cd\u4f5c\u8981\u7b80\u5355\uff0cDon\u2019t let them think\uff0c \u4f60\u8ba9\u4ed6\u4eec\u601d\u8003\uff0c\u4ed6\u4eec\u5c31\u8dd1\u6389\u4e86\u3002<\/p>\n \u5229\u7528\u7aa5\u63a2\u7684\u6817\u5b50\uff1a\u65e0\u79d8\u7b49\u533f\u540d\u8bbe\u8ba1\u3001\u9644\u8fd1\u7684\u4eba\u3002<\/p>\n \u767e\u5ea6\u4e00\u4e0b\u201c\u8fd0\u8425\u4e03\u5b97\u7f6a\u201d\u4f1a\u6709\u8be6\u7ec6\u7684\u6587\u7ae0\u3002<\/p>\n 2.\u5b66\u4f1a\u76ee\u6807\u62c6\u89e3<\/p>\n \u4efb\u4f55\u590d\u6742\u7684\u4e8b\u60c5\uff0c\u90fd\u53ef\u4ee5\u62c6\u6210\u7b80\u5355\u7684\u4e8b\u60c5\uff0c\u65e0\u8bba\u8ba1\u7b97\u673a\u591a\u4e48\u590d\u6742\uff0c\u4e5f\u662f\u75280\u548c1\u8868\u793a\u7684\u3002<\/p>\n \u5f53\u4e00\u4e2a\u95ee\u9898\u6765\u4e86\uff0c\u9996\u5148\u8981\u505a\u7684\u5c31\u662f\u62c6\u89e3\u95ee\u9898\uff0c\u590d\u6742\u7684\u95ee\u9898\u62c6\u89e3\u6210\u5c0f\u7684\u6211\u4eec\u53ef\u4ee5\u7406\u89e3\u7684\u95ee\u9898\uff0c\u4e00\u5b9a\u8981\u8bb0\u4f4f\u8fd9\u4e2a\u601d\u60f3\u3002\u6817\u5982\u4e0b\u4e2a\u6708\u7684\u76ee\u6807\u662f\u8981\u5356100\u4e07\u9500\u552e\u989d\uff0c\u600e\u4e48\u8fbe\u5230\uff0c\u8fd9\u662f\u4e00\u4e2a\u95ee\u9898\uff0c\u5982\u4f55\u5206\u89e3\u5462\uff1f\u5206\u6790\u5f53\u524d\u6570\u636e\uff08\u5206\u6790\u7684\u76ee\u7684\u662f\u9884\u6d4b\uff09\uff0c\u5982\u679c\u4ec0\u4e48\u90fd\u4e0d\u505a\uff0c\u4e0b\u4e2a\u6708\u4f1a\u662f\u591a\u5c11\uff0c\u8fd9\u53eb\u81ea\u7136\u589e\u957f\uff1b\u5047\u5982\u6309\u81ea\u7136\u589e\u957f\u4e0b\u4e2a\u6708\u80fd\u8fbe\u523080\u4e07\uff0c\u90a3\u4e48\u8fd8\u670920\u4e07\u7684\u5dee\u989d\uff0c\u8fd9\u5c31\u662f\u8fd0\u8425\u7684\u4ef7\u503c\u6240\u5728\uff0c\u5217\u51fa3\u4ef6\uff085\u4ef6\u4e5f\u884c\uff09\u6700\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u505a\u4e86\u8fd93\u4ef6\u4e8b\u5c31\u53ef\u4ee5\u5b8c\u6210\u8fd920\u4e07\uff1b\u90a3\u4e48\u505a\u8fd93\u4ef6\u4e8b\uff0c\u662f\u5426\u8fd8\u9700\u8981\u5176\u4ed6\u8d44\u6e90\u548c\u5e2e\u52a9\uff0c\u55ef\uff0c\u6ee1\u8db3\u8fd92\u4e2a\u6761\u4ef6\u5c31\u597d\uff08\u57fa\u672c\u53ef\u4ee5\u8fbe\u5230\uff09\u3002ok\uff0c\u4e00\u4e2a\u590d\u6742\u7684\u5927\u4e8b\u2014\u2014\u4e0b\u4e2a\u6708\u505a\u5230100\u4e07\uff0c\u88ab\u5206\u89e3\u6210\u4e863\u4ef6\u5c0f\u4e8b2\u4e2a\u6761\u4ef6\u3002<\/p>\n 3.\u719f\u6089SMART\u539f\u5219<\/p>\n SMART\u539f\u5219\u7528\u6237\u76ee\u6807\u7ba1\u7406\uff0c\u8fd9\u4e2a\u975e\u5e38\u7ba1\u7528\uff0c\u5b9aKPI\u7684\u65f6\u5019\u4e00\u5b9a\u8981\u7528SMART\u539f\u5219\u8861\u91cf\u4e00\u4e0b\uff0c\u4ece\u4e00\u4e2a\u9886\u5bfc\u5b9aKPI\u7684\u6c34\u5e73\uff0c\u5c31\u53ef\u4ee5\u770b\u51fa\u8fd9\u4e2a\u9886\u5bfc\u662f\u4e0d\u662f\u6ee5\u7afd\u5145\u6570\u3002<\/p>\n \u7ee9\u6548\u6307\u6807\u5fc5\u987b\u662f\u5177\u4f53\u7684\uff08Specific\uff09<\/p>\n \u7ee9\u6548\u6307\u6807\u5fc5\u987b\u662f\u53ef\u4ee5\u5ea6\u91cf\uff08Measurable\uff09<\/p>\n \u7ee9\u6548\u6307\u6807\u5fc5\u987b\u662f\u53ef\u4ee5\u8fbe\u5230\u7684\uff08Attainable\uff09<\/p>\n \u7ee9\u6548\u76ee\u6807\u4e0e\u5176\u4ed6\u76ee\u6807\u7684\u5173\u8054\u60c5\u51b5\uff08Revelant\uff09<\/p>\n \u7ee9\u6548\u6307\u6807\u5fc5\u987b\u6709\u660e\u786e\u7684\u622a\u6b62\u671f\u9650\uff08Time-bound\uff09<\/p>\n 4.\u719f\u60895W2H\u5206\u6790\u6cd5<\/p>\n \u5728\u8bbe\u8ba1\u65b9\u6848\u7684\u65f6\u5019\uff0c\u7528\u8fd9\u4e2a\u6a21\u578b\u6765\u601d\u8003\uff0c\u53ef\u4ee5\u4fdd\u8bc1\u4e0d\u4f1a\u6709\u9057\u6f0f\u3002<\/p>\n WHAT\u2014\u2014\u662f\u4ec0\u4e48\uff1f\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u505a\u4ec0\u4e48\u5de5\u4f5c\uff1f<\/p>\n HOW \u2014\u2014\u600e\u4e48\u505a\uff1f\u5982\u4f55\u63d0\u9ad8\u6548\u7387\uff1f\u5982\u4f55\u5b9e\u65bd\uff1f\u65b9\u6cd5\u600e\u6837\uff1f<\/p>\n WHY\u2014\u2014\u4e3a\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u8981\u8fd9\u4e48\u505a\uff1f\u7406\u7531\u4f55\u5728\uff1f\u539f\u56e0\u662f\u4ec0\u4e48\uff1f\u9020\u6210\u8fd9\u6837\u7684\u7ed3\u679c\u4e3a\u4ec0\u4e48\uff1f<\/p>\n WHEN\u2014\u2014\u4f55\u65f6\uff1f\u4ec0\u4e48\u65f6\u95f4\u5b8c\u6210\uff1f\u4ec0\u4e48\u65f6\u673a\u6700\u9002\u5b9c\uff1f<\/p>\n WHERE\u2014\u2014\u4f55\u5904\uff1f\u5728\u54ea\u91cc\u505a\uff1f\u4ece\u54ea\u91cc\u5165\u624b\uff1f<\/p>\n WHO\u2014\u2014\u8c01\uff1f\u7531\u8c01\u6765\u627f\u62c5\uff1f\u8c01\u6765\u5b8c\u6210\uff1f\u8c01\u8d1f\u8d23\uff1f<\/p>\n HOW MUCH\u2014\u2014\u591a\u5c11\uff1f\u505a\u5230\u4ec0\u4e48\u7a0b\u5ea6\uff1f\u6570\u91cf\u5982\u4f55\uff1f\u8d28\u91cf\u6c34\u5e73\u5982\u4f55\uff1f\u8d39\u7528\u4ea7\u51fa\u5982\u4f55\uff1f<\/p>\n 5.\u4e86\u89e34P\u8425\u9500\u7ec4\u5408<\/p>\n \u5373\u4ee5\u9002\u5f53\u7684\u4ea7\u54c1\uff08Product\uff09\u3001\u9002\u5f53\u7684\u4ef7\u683c\uff08Price\uff09\u3001\u9002\u5f53\u7684\u6e20\u9053\uff08Place\uff09\u548c\u9002\u5f53\u7684\u4fc3\u9500\uff08Promotion\uff09\uff0c\u5c06\u9002\u5f53\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u6295\u653e\u5230\u7279\u5b9a\u5e02\u573a\u7684\u884c\u4e3a\u3002\u5e02\u573a\u8425\u9500\u7684\u57fa\u672c\u7406\u8bba\u57fa\u7840\uff0c\u4e86\u89e3\u5373\u53ef\u3002<\/p>\n 6.\u4e86\u89e3SWOT\u5206\u6790\u6cd5<\/p>\n \u5373\u4f18\u52bf\uff08Strengths\uff09\u3001\u52a3\u52bf\uff08Weaknesses\uff09\u3001\u673a\u4f1a\uff08Opportunities\uff09\u3001\u5a01\u80c1\uff08Threats\uff09\u3002\u901a\u5e38\u65b0\u54c1\u8c03\u7528\u3001\u7ade\u4e89\u5206\u6790\u7684\u65f6\u5019\u7528\u8fd9\u4e2a\uff0c\u4e86\u89e3\u5373\u53ef\u3002\u8fd0\u8425\u7684\u57fa\u672c\u5de5\u5177<\/p>\n Office \u4e09\u4ef6\u5957\u5f97\u4f1a\uff08Word\u3001Excel\u3001PPT\uff09\uff0c\u5176\u4e2dexcel\u6700\u4e3a\u91cd\u8981\uff0c\u6570\u636e\u5206\u6790\u7528\u5f97\u8f83\u591a\uff0c\u4e3b\u89813\u4e2a\u70b9\u5fc5\u987b\u4f1a\uff1avlookup\u3001\u900f\u89c6\u8868\u3001\u56fe\u8868\uff0c\u5b66\u4f1a\u8fd93\u4e2a\uff0c\u53ef\u4ee5\u79d2\u674080%\u7684\u4eba\u3002<\/p>\n 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