{"id":19631,"date":"2018-06-22T04:33:13","date_gmt":"2018-06-21T20:33:13","guid":{"rendered":"http:\/\/www.fagao.me\/?p=19631"},"modified":"2018-06-22T04:33:13","modified_gmt":"2018-06-21T20:33:13","slug":"%e6%88%91%e5%8f%b8%e4%b8%ba%e8%80%80%e5%8d%8e%e5%9b%bd%e9%99%85%e5%ad%a6%e6%a0%a1%e6%8f%90%e4%be%9b%e5%a4%a7%e6%95%b0%e6%8d%ae%e7%b2%be%e5%87%86%e6%8b%9b%e7%94%9f%e6%8e%a8%e5%b9%bf%e5%8f%8a%e5%93%81","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/19631.htm","title":{"rendered":"\u6211\u53f8\u4e3a\u8000\u534e\u56fd\u9645\u5b66\u6821\u63d0\u4f9b\u5927\u6570\u636e\u7cbe\u51c6\u62db\u751f\u63a8\u5e7f\u53ca\u54c1\u724c\u6574\u5408\u8425\u9500"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2020_005.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">HKIVAN\uff0c\u6210\u7acb\u4e8e2007\u5e741\u6708\uff0c\u4e13\u6ce8\u5927\u6570\u636e<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u3002\u5e2e\u52a9\u4f01\u4e1a\u4ece\u5546\u4e1a\u6a21\u5f0f\u7684\u5b8c\u5584\u3001\u5927\u6570\u636e\u5e73\u53f0\u7cfb\u7edf\u548c\u7f51\u7ad9\u5b9a\u5236\uff0c\u5230\u7ebf\u4e0a\u7ebf\u4e0b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/118\">\u6d3b\u52a8\u7b56\u5212<\/a>\u3001\u4f9d\u6258\u5927\u6570\u636e\u7528\u6237\u753b\u50cf\u7684DSP\u5e7f\u544a\u4e1a\u52a1\u3001DMP\u6570\u636e\u5206\u6790\u7b49\u4e1a\u52a1\uff0c\u7efc\u5408\u6253\u9020\u4f01\u4e1a\u6574\u4f53\u670d\u52a1\u3002\u670d\u52a1\u8fc7\u4e09\u661f\u3001\u674e\u5b81\u7b49\u77e5\u540d\u4f01\u4e1a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">HKIVAN\u4e3b\u8425\u4e1a\u52a1\u5305\u62ec\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">1\uff1a\u6211\u4eec\u62e5\u6709\u4e92\u8054\u7f51\u8425\u9500\u884c\u4e1a\u5168\u5a92\u4f53\u8d44\u6e90\uff0c\u8fd9\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u641c\u7d22\u7c7b\u578b\u7f51\u7ad9SEO\/ SEM\uff1a\u767e\u5ea6\u3001\u641c\u72d7\u3001360\u5173\u952e\u8bcd\u7ade\u4ef7<\/span><\/p>\n<p><span class=\"bjh-p\">\u793e\u4ea4\u5e7f\u544a\uff1a\u7c89\u4e1d\u901a\u3001\u5e7f\u70b9\u901a\u3001\u516c\u4f17\u5fae\u4fe1\u53f7\u5e7f\u544a\u3001\u670b\u53cb\u5708\u3001\u5fae\u4fe1<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/97\">\u5fae\u535a\u63a8\u5e7f<\/a>\u3001KOL\u3001\u964c\u964c\u3001\u77e5\u4e4e\u3001\u559c\u9a6c\u62c9\u96c5\u7b49\u5e7f\u544a<\/span><\/p>\n<p><span class=\"bjh-p\">\u89c6\u9891\u5e7f\u544a\uff1a\u4f18\u9177\u571f\u8c46\u3001\u7231\u5947\u827a\u3001\u817e\u8baf\u3001\u4f18\u9177\u7b49<\/span><\/p>\n<p><span class=\"bjh-p\">DSP\/\u539f\u751f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\uff1aDSP\u5927\u6570\u636e\u7cbe\u51c6\u8425\u9500\u3001\u767e\u5ea6\u4fe1\u606f\u6d41\u3001\u4eca\u65e5\u5934\u6761\u3001\u817e\u8baf\u6c47\u8d62\u3001\u65b0\u6d6a\u6276\u7ffc\u3001\u51e4\u51f0\u7f51\u3001\u7f51\u6613\u4fe1\u606f\u6d41<\/span><\/p>\n<p><span class=\"bjh-p\">APP\u5e7f\u544a\uff1a\u53bb\u54ea\u513f\u3001\u5b9d\u5b9d\u6811\u3001\u7f8e\u67da\u7b49\u5404\u7c7bAPP\u8d44\u6e90<\/span><\/p>\n<p><span class=\"bjh-p\">2\uff1a\u6211\u4eec\u81f4\u529b\u505a\u8425\u9500\u5168\u6848\uff0c\u9644\u4ef6\u662f\u6211\u4eec\u8ddf\u73e0\u5b9d\u516c\u53f8\u505a\u7684\u5e74\u5e95\u5929\u732b\u5e97\u5f15\u6d41\u5168\u6848\uff0c\u60a8\u53ef\u4ee5\u770b\u4e00\u4e0b\uff0c\u5ba2\u6237\u662f\u975e\u5e38\u6ee1\u610f\u7684\uff0c<\/span><\/p>\n<p><span class=\"bjh-p\">2.1\uff1a\u6211\u4eec\u901a\u8fc7\u5927\u6570\u636e\u7cbe\u51c6\u5e7f\u544a\u3001\u767e\u5ea6\u4fe1\u606f\u6d41\u3001\u4e5f\u501f\u7528\u76ee\u524d\u7684\u7f51\u7edc\u7b49<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u76f4\u63a5\u4e3a\u5176\u5929\u732b\u5e97\u5f15\u6d41\uff0c\u5728\u5404\u7c7b\u8425\u9500\u8282\u70b9\uff08\u5143\u65e6\u3001\u6625\u8282\uff09\u7b49\u5236\u4f5c\u4f18\u60e0\u5238\u521b\u610f\u5e7f\u544a\uff0c\u901a\u8fc7\u5404\u5927\u6e20\u9053\u5f15\u6d41\u5929\u732b\u5e97<\/span><\/p>\n<p><span class=\"bjh-p\">2.2\uff1a\u6211\u4eec\u901a\u8fc7H5\u8da3\u5473\u6e38\u620f\uff0c\u7136\u540e\u501f\u7528\u5404\u7c7b\u793e\u4ea4\u5a92\u4f53\uff08\u53cc\u5c4f\u4e92\u52a8-\u5fae\u4fe1\u6447\u4e00\u6447\uff09\u3001\u670b\u53cb\u5708\u3001\u7c89\u4e1d\u901a\u3001\u964c\u964c\u3001\u559c\u9a6c\u62c9\u96c5\u3001\u4eca\u65e5\u5934\u6761\u3001 KOL\u7b49\u5b9e\u73b0\u7cbe\u51c6\u5ba2\u6237\u7684\u5f15\u6d41\u53ca\u5438\u7c89\u52a8\u4f5c\uff0c\u7528\u6237\u7c98\u5ea6\u8fbe\u523090%<\/span><\/p>\n<p><span class=\"bjh-p\">\u8d8a\u6765\u8d8a\u591a\u7684\u6559\u80b2\u884c\u4e1a\u5728\u62db\u751f\u6216\u54c1\u724c\u4f20\u64ad\u65f6\u5f00\u59cb\u9996\u9009DSP\u5e7f\u544a\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u4f55\u4e3aDSP\uff1aDSP\u662f\u4e00\u79cd\u6280\u672f\u4e3a\u738b\u7684\u7cbe\u51c6\u8425\u9500\u624b\u6bb5\uff0c\u5f53\u4e00\u4e2a\u7528\u6237\u5728\u5168\u7f51\u6d4f\u89c8\u8fc7\u67d0\u79cd\u5546\u54c1\uff0c\u6216\u70b9\u51fb\u8fc7\u7279\u6b8a\u7c7b\u76ee\u7684\u5e7f\u544a\u540e\uff0c\u7528\u6237\u5728\u4e0b\u4e00\u6b21\u6d4f\u89c8\u7f51\u9875\u7684\u65f6\u5019\uff0c\u5c06\u88ab\u63a8\u9001\u7b26\u5408\u504f\u597d\u7684\u5e7f\u544a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u9ad8\u6821\u5927\u6570\u636e\u7cbe\u51c6\u62db\u751f\u89e3\u51b3\u65b9\u6848<\/span><\/p>\n<p><span class=\"bjh-p\">\u63a8\u5e7f\u76ee\u6807\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u7cbe\u51c6\u6355\u6349\u6f5c\u5728\u751f\u6e90\uff0c\u8fdb\u884c\u54c1\u724c\u66dd\u5149\uff0c\u5f15\u5bfc\u6f5c\u5728\u751f\u6e90\u5173\u6ce8\u9879\u76ee\u5fae\u4fe1\u516c\u4f17\u53f7\u548c\u5b98\u7f51\uff0c\u81f4\u7535\u54a8\u8be2\u6216\u5f15\u5bfc\u5176\u53c2\u52a0\u62db\u751f\u8bf4\u660e\u4f1a\uff0c\u5230\u6821\u53c2\u89c2\u7b49<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u6267\u884c\u6311\u6218<\/span><\/p>\n<p><span class=\"bjh-p\">1. \u5982\u4f55\u6355\u6349\u6f5c\u5728\u65b0\u751f\u6e90\uff0c\u589e\u52a0\u5b98\u7f51\u603b\u4f53\u8bbf\u5ba2\u91cf\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">2. \u5982\u4f55\u6316\u6398\u8bbf\u5ba2\u4ef7\u503c\uff08\u542b\u5df2\u6709\u8bbf\u5ba2\u548c\u65b0\u589e\u8bbf\u5ba2\uff09\uff0c\u4fc3\u8fdb\u8bbf\u5ba2\u54a8\u8be2\uff0c\u63d0\u5347\u62db\u751fROI\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">part1\uff1a\u5982\u4f55\u6355\u6349\u7cbe\u51c6\u6f5c\u5728\u751f\u6e90\uff0c\u8fc5\u901f\u6269\u5927\u8bbf\u5ba2\u6570\u636e\u5e93\uff1f<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">HKIVAN DSP\u6559\u80b2\u673a\u6784\u5927\u6570\u636e\u7cbe\u51c6\u751f\u6e90\u6355\u6349-\u666e\u901a\u5b66\u6e90<\/span><\/p>\n<p><span class=\"bjh-p\">\u9996\u5148\uff0c\u6211\u4eec\u5728\u6570\u636e\u5e93\u63d0\u53d6\u6f5c\u5ba2\u5927\u6570\u636e\uff0c\u7efc\u5408\u7ed8\u5236\u51fa\u5bf9\u67d0\u5b66\u6821\u6216\u57f9\u8bad\u673a\u6784\u611f\u5174\u8da3\u3001\u6709\u610f\u5411\u5c31\u8bfb\u7684360\u5ea6\u7acb\u4f53\u4eba\u7fa4\u753b\u50cf\uff0c\u786e\u5b9a\u5176\u4e3a\u521d\u671f\u6295\u653e\u7684\u76ee\u6807\u4eba\u7fa4\u8303\u56f4\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u9ad8\u7aef\u6559\u80b2\u751f\u6e90\u7684\u6355\u6349<\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u4e8e\u67d0\u4e9b\u56fd\u9645\u5b66\u6821\uff0c\u5176\u9700\u6c42\u8005\u4e3a\u9ad8\u7aef\u751f\u6e90\uff0cHKIVAN\u62e5\u6709\u591a\u5e74\u9ad8\u7aef\u751f\u6e90\u7684\u6355\u6349\u7ecf\u9a8c<\/span><\/p>\n<p><span class=\"bjh-p\">\u9664\u4e86\u201d\u6559\u80b2\u201c\u6807\u7b7e\u4eba\u7fa4\u4e4b\u5916\uff0c\u540c\u65f6\u8fd8\u8981\u5206\u6790\u201d\u623f\u4ea7\u201c\u201d\u6c7d\u8f66\u201c\u201d\u9ad8\u5c14\u592b\u201c\u7684\u6807\u7b7e\u4eba\u7fa4\uff0c\u7efc\u5408\u6807\u7b7e\u4e3a\u9ad8\u7aef\u751f\u6e90\u6f5c\u5ba2<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_017.jpg\" alt=\"\"><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u6d77\u91cf\u5a92\u4f53\uff0c\u4e00\u7ad9\u5f0f\u6295\u653e<\/span><\/p>\n<p><span class=\"bjh-p\">\u786e\u8ba4\u597d\u4eba\u7fa4\u4e4b\u540e\uff0c\u6839\u636e\u6f5c\u5728\u751f\u6e90\u7684\u89e6\u5a92\u4e60\u60ef\uff0c\u8fdb\u884c\u6d77\u91cf\u7684\u5a92\u4f53\u6295\u653e\uff0c\u521d\u671f\u5bf9\u63a5\u6d77\u91cf\u7684\u6559\u80b2\uff08\u65b0\u6d6a\u6559\u80b2\u7b49\uff09\u3001\u817e\u8baf\u5e7f\u70b9\u901a\u7b49\u56fd\u5185\u5404\u5927\u4e3b\u6d41\u4ea4\u6613\u5e73\u53f0\uff1b\u4e2d\u671f\u6839\u636e\u9996\u8f6e\u6295\u653e\u6548\u679c\uff0c\u5bf9\u5a92\u4f53\u8fdb\u884c\u7b5b\u9009\u4f18\u5316\uff1b<\/span><\/p>\n<p><span class=\"bjh-p\">\u52a0\u5927\u4e86\u5bf9\u8d22\u7ecf\u7c7b\u7f51\u7ad9\u7b49\u66dd\u5149\u7387\u3001\u70b9\u51fb\u7387\u9ad8\u7684\u5a92\u4f53\u9884\u7b97\u503e\u659c\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">part2\u5982\u4f55\u5c06\u8bbf\u5ba2\u8f6c\u6362\u4e3a\u751f\u6e90\uff0c\u63d0\u9ad8\u62db\u751fROI?<\/span><\/p>\n<p><span class=\"bjh-p\">\u5b8c\u6210\u524d\u671f\u7684\u5f15\u6d41\u540e\uff0c\u5fc5\u987b\u53ca\u65f6\u6293\u4f4f\u6709\u610f\u5411\u7684\u5ba2\u6237\uff0c\u8fdb\u884c\u518d\u6b21\u7275\u5f15\u548c\u6df1\u5165\u6c9f\u901a\uff0c\u63d0\u9ad8\u6f5c\u5728\u751f\u6e90\u7559\u5b58\u548c\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u8bbf\u5ba2\u518d\u627e\u56de-\u5efa\u7acb\u8bbf\u5ba2\u6253\u5206\u673a\u5236\uff0c\u6c89\u6dc0\u9ad8\u4ef7\u503c\u8bbf\u5ba2<\/span><\/p>\n<p><span class=\"bjh-p\">\u8bbf\u5ba2\u627e\u56de\uff08Retargeting\uff09\u662f\u4e00\u79cd\u7cbe\u51c6\u5e7f\u544a\u6295\u653e\u7684\u5c16\u7aef\u6280\u672f\uff0c\u628a\u5e7f\u544a\u6295\u653e\u7ed9\u66fe\u7ecf\u8bbf\u95ee\u8fc7\u4e3d\u8299\u7f51\u7ad9\u7684\u4eba\u7fa4\uff0c\u901a\u8fc7\u591a\u6b21\u66dd\u5149\u523a\u6fc0\u8fbe\u6210\u6700\u7ec8\u7684\u9500\u552e\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u6295\u653e\u6548\u679c<\/span><\/p>\n<p><span class=\"bjh-p\">\u636e\u5ba2\u6237\u540e\u7eed\u53cd\u9988\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u5e7f\u544a\u6295\u653e\u671f\u95f4\uff0c\u9879\u76ee\u7684\u5b98\u7f51\u53ca\u5fae\u4fe1\u5173\u6ce8\u91cf\u548c\u54a8\u8be2\u91cf\u6da8\u5e45\u8d85\u8fc730%<\/span><\/p>\n<p><span class=\"bjh-p\">\u73b0\u573a\u53bb\u542c\u4f53\u9a8c\u5ba2\u53ca\u5230\u6821\u54a8\u8be2\u7684\u5bb6\u957f\u660e\u663e\u589e\u52a0\uff0c\u901a\u8fc7\u5e7f\u544a\u524d\u671f\u6709\u6548\u5ba3\u4f20\u548c\u540e\u671f\u7684\u62db\u751f\u7ef4\u62a4\uff0c\u6709\u6548\u63d0\u5347\u4e86\u62db\u751f\u4e1a\u7ee9<\/span><\/p>\n<p><span class=\"bjh-p\">DSP\u5bf9\u6559\u80b2\u884c\u4e1a\u7684\u6548\u679c\uff1a\u8bd5\u62955\u4e07\u5143\uff0c\u53ef\u4e3a\u5b66\u6821\u6216\u57f9\u8bad\u673a\u6784\u5e26\u6765800\u4e07\u6b21\u7cbe\u51c6\u6f5c\u5ba2\u7206\u5149\u548c2.5\u4e07\u6b21\uff08\u6309CPC\uff0c\u5373\u70b9\u51fb\u4ed8\u8d39\uff09\u7684\u7cbe\u51c6\u6f5c\u5ba2\u70b9\u51fb\uff0c\u5bf9\u4e8e\u4f53\u9a8c\u8bfe\u7a0b\u8bf4\u660e\u4f1a\u5bfc\u6d41\uff0c\u5b98\u7f51\u5f15\u6d41\u53ca\u5438\u7c89\uff0c\u4f01\u4e1a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/134\">\u54c1\u724c\u63a8\u5e7f<\/a>\uff0c\u57f9\u8bad\u9879\u76ee\u62db\u5546\uff0c\u975eDSP\u5e7f\u544a\u83ab\u5c5e\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6295\u653e\u54ea\u91cc\u53bb\uff1a\u8986\u76d6\u9ad8\u8fbe80%<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u5305\u62ec\u4f17\u591a\u6765\u81ea\u4e3b\u6d41\u4e00\u7ebf\u5a92\u4f53\u7f51\u7ad9\u3001\u5782\u76f4\u95e8\u6237\u7f51\u7ad9\u7b49\u5404\u7c7b\u578b\u603b\u8ba1\u8d85\u8fc7100\u4e07\u5bb6\u7f51\u7ad9\uff0c\u8d85\u8fc730\u4e07\u4e2aAPP\u5e94\u7528\u7a0b\u5e8f\uff0c\u8986\u76d6\u91cd\u70b9\u4f18\u8d28\u89c6\u9891\u5a92\u4f53\u5e73\u53f0\uff1b<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u6295\u7ed9\u54ea\u4e9b\u7528\u6237\uff1a\u7b5b\u9009\u76ee\u6807\u7528\u6237\u9488\u5bf9\u6027\u522b\u3001\u6d88\u8d39\u6c34\u5e73\u3001\u804c\u4e1a\u3001\u623f\u8f66\u3001\u5174\u8da3\u7231\u597d\u7b49\u5c5e\u6027\u6807\u7b7e\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7c7b\u7b5b\u9009\uff0c\u786e\u5b9a\u6295\u653e\u6d88\u606f\u7684\u5bf9\u8c61\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6295\u4ec0\u4e48\u6837\u7684\u6d88\u606f\uff1a\u5b9a\u4e49\u6d88\u606f\u5185\u5bb9\u548c\u5c55\u73b0\u5f62\u5f0fPC\u6a2a\u7ad6\u901a\u680f\u3001\u5e38\u89c4banner\u5e7f\u544a\uff0c\u6709\u9488\u5bf9\u6027\u7684\u521b\u4f5c\u5145\u6ee1\u5438\u5f15\u529b\u7684\u6587\u6848\u6839\u636e\u8fdb\u5165\u3001\u505c\u7559\u548c\u79bb\u5f00\u4f7f\u7528\u4e0d\u540c\u7684\u6587\u6848\u4f18\u60e0\u3001\u7ea2\u5305\u7b49\u6709\u4ef7\u4fe1\u606f\u662f\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">HKIVAN\u5206\u6790\u4e92\u8054\u7f51\u5a92\u4f53\u5927\u6570\u636e\u8425\u9500\u4ea7\u54c1\u5305\u62ec<\/span><\/p>\n<p><span class=\"bjh-p\">\u6570\u636e\u5b9a\u5411DSP\u5e7f\u544a\u6295\u653e\u5a92\u4f53<\/span><\/p>\n<p><span class=\"bjh-p\">\uff08\u5168\u5c4f\u5e7f\u544a\uff0c\u63d2\u5c4f\u5e7f\u544a\uff0cBanner\u5e7f\u544a\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f&amp;\u5c3a\u5bf8\u7ec4\u5408\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">PC DSP\uff1a\u5a92\u4f53\uff1a\u56db\u5927\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff08\u8c37\u6b4cADX\u3001\u817e\u8bafADX\u3001TANX\u3001\u767e\u5ea6BES\uff09\u65b0\u6d6a\u3001\u641c\u72d0\u3001\u7f51\u6613\u95e8\u6237\u5e7f\u544a\u5e73\u53f0<\/span><\/p>\n<p><span class=\"bjh-p\">\u624b\u673aDSP\uff1a\u8c37\u6b4cAdmob\u3001\u79fb\u52a8\u5e7f\u544a\u8054\u76df\u5e73\u53f0<\/span><\/p>\n<p><span class=\"bjh-p\">\u89c6\u9891DSP\uff1a\u5305\u62ec\uff1a\u4f18\u9177\u3001\u817e\u8baf\u89c6\u9891\u3001\u641c\u72d0\u89c6\u9891\u3001PPTV\u3001\u98ce\u884c\u3001\u8fc5\u96f7\u3001\u4e50\u89c6\u3001ku6\u3001\u2026\u7b49\u4e3b\u6d41\u89c6\u9891\u7f51\u7ad9<\/span><\/p>\n<p><span class=\"bjh-p\">\u5a92\u4f53\u7279\u70b9\uff1a\u5305\u62ec\u4f17\u591a\u6765\u81ea\u4e3b\u6d41\u4e00\u7ebf\u5a92\u4f53\u7f51\u7ad9\u3001\u5782\u76f4\u95e8\u6237\u7f51\u7ad9\u7b49\u5404\u7c7b\u578b\u603b\u8ba1\u8d85\u8fc7100\u4e07\u5bb6\u7f51\u7ad9\uff0c\u8d85\u8fc730\u4e07\u4e2aAPP\u5e94\u7528\u7a0b\u5e8f\uff0c\u8986\u76d6\u91cd\u70b9\u4f18\u8d28\u89c6\u9891\u5a92\u4f53\u5e73\u53f0\u4ea7\u54c1\u5f62\u5f0f\uff1aFLASH\u52a8\u753b\u3001GIF\u52a8\u753b\u3001JPG\u56fe\u7247<\/span><\/p>\n<p><span class=\"bjh-p\">\u8ba1\u8d39\u65b9\u5f0f\uff1aCPM\uff08\u6309\u5343\u4eba\u6210\u672c\uff09\/CPC\uff08\u6309\u70b9\u51fb\u6548\u679c\u4ed8\u8d39\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u5b9e\u73b0\u6548\u679c\uff1a\u5b9e\u73b0\u5ba2\u6237\u4e1a\u52a1\u54c1\u724c\u548c\u5185\u5bb9\u7684\u7cbe\u51c6\u6295\u653e<\/span><\/p>\n<p><span class=\"bjh-p\">\u62a5\u4ef7\uff1aCPC= \uffe53\uff08\u5355\u6b21\u70b9\u51fb\u8d39\u7528\uff09<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_021.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">CPM=\uffe59\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u8d39\u7528\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">DSP\u5e94\u7528\u573a\u666fI<\/span><\/p>\n<p><span class=\"bjh-p\">A\uff1a\u56fd\u9645\u8bfe\u7a0b\u8bf4\u660e\u4f1a\u5bfc\u6d41<\/span><\/p>\n<p><span class=\"bjh-p\">1. \u901a\u8fc7\u6d77\u91cf\u7684\u5a92\u4f53\u6295\u653e\u63d0\u5347\u65b0\u54c1\u54c1\u724c\u77e5\u540d\u5ea6\uff1b<\/span><\/p>\n<p><span class=\"bjh-p\">2\uff1a \u5f15\u5bfc\u7528\u6237\u4e92\u52a8\u5e76\u76f4\u63a5\u8df3\u8f6c\u81f3H5\u9875\u9762\uff0c\u8fdb\u884c\u4f53\u9a8c\u8bfe\u62a5\u540d\uff0c\u5b9e\u73b0\u7cbe\u51c6\u8425\u9500\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">B\uff1a\u5fae\u4fe1\u516c\u4f17\u53f7\u65b0\u4f1a\u5458\u6ce8\u518c<\/span><\/p>\n<p><span class=\"bjh-p\">1\uff1a\u4fc3\u4f7f\u66f4\u591a\u76ee\u6807\u53d7\u4f17\u5173\u6ce8\u5fae\u4fe1\u516c\u4f17\u53f7\uff0c\u5f80\u5fae\u4fe1\u5438\u7c89\u5f62\u6210\u8fdb\u4e00\u6b65\u8f6c\u5316\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2\uff1a\u901a\u8fc7\u8bbf\u5ba2\u518d\u8425\u9500\u4fc3\u8fdb\u76f4\u63a5\u5f15\u8d77\u9500\u552e\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">C\uff1a\u65b0\u5ba2\u62d3\u5c55\u53ca<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/108\">\u4ea7\u54c1\u63a8\u5e7f<\/a><\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u627e\u5230\u65b0\u5ba2\uff0c\u589e\u52a0\u5b98\u7f51\u603b\u4f53\u8bbf\u5ba2\u91cf<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u6316\u6398\u8bbf\u5ba2\u4ef7\u503c\uff08\u542b\u5df2\u6709\u8bbf\u5ba2\u548c\u65b0\u589e\u8bbf\u5ba2\uff09\uff0c\u4fc3\u8fdb\u8ba2\u5355\u8f6c\u5316\uff0c\u63d0\u5347ROI<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e8c\uff1a\u6559\u80b2\u884c\u4e1a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/137\">\u65b0\u5a92\u4f53\u8425\u9500<\/a>\uff08<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">1\uff1a\u641c\u72d7\u3001\u65b0\u6d6a\u6276\u7ffc\u3001\u767e\u5ea6\u4fe1\u606f\u6d41\u3001\u5e7f\u70b9\u901a\u3001\u4eca\u65e5\u5934\u6761\u3001\u795e\u9a6c\u3001\u667a\u6c47\u63a8\u7b49\u6d77\u91cf<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a><\/span><\/p>\n<p><span class=\"bjh-p\">2\uff1a\u8c4c\u8c46\u835a\uff0cWiFi\u4e07\u80fd\u94a5\u5319\u3001\u5495\u549a\u8fd0\u52a8\u3001\u77e5\u4e4e\u3001\u683c\u5b50\u8bfe\u7a0b\u3001\u641c\u72d0\u65c5\u6e38\u3001\u51e4\u51f0\u65b0\u95fb\u7b49\u6570\u767e\u4e2a\u65b0\u95fb\u8d44\u8baf\u805a\u5408\u7c7bAPP<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5404\u7c7b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\uff0c\u5982\u679c\u6ca1\u6709\u8f83\u597d\u7684\u8fd0\u8425\u56e2\u961f\uff0c\u5c31\u4f1a\u51fa\u73b0\u8d39\u7528\u51fa\u4e86\u4f46\u8fbe\u4e0d\u5230\u6548\u679c\uff0cHKIVAN\u7684\u65c5\u6e38\u884c\u4e1a\u7684\u5404\u79cd<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u7684\u8fd0\u8425\u4e0a\u6709\u7740\u8f83\u597d\u7684\u7ecf\u9a8c\uff0c\u8fd9\u662f\u6211\u4eec\u6bd4\u8f83\u5927\u7684\u4f18\u52bf\uff0c\u6211\u4eec\u4e5f\u4f1a\u6839\u636e\u5ba2\u6237\u9700\u6c42\u4ee5\u53ca\u591a\u5e74\u7ecf\u9a8c\uff0c\u6839\u636e\u4ea7\u54c1\u9009\u62e9<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u4e09\uff0c\u7ebf\u4e0b\u6559\u80b2\u884c\u4e1a\u516c\u5173\u4f20\u64ad:\uff08\u7ebf\u4e0b\u6559\u80b2\u9879\u76ee\u63a8\u4ecb\u4f1a\uff08\u5305\u9080\u7ea6\uff09\/\u62db\u751f\u8bf4\u660e\u4f1a\uff08\u5305\u9080\u7ea6\uff09\/\u6559\u80b2\u9879\u76ee\u793e\u533a\u63a8\u5e7f\u6d3b\u52a8<\/span><\/p>\n<p><span class=\"bjh-p\">HKIVAN\u501f\u52a9\u81ea\u8eab\u5e9e\u5927\u7684\u5173\u7cfb\u7f51\uff0c\u9080\u7ea6\u5404\u7c7b\u4e13\u4e1a\u4eba\u58eb\u6216\u9ad8\u51c0\u503c\u4eba\u58eb\u53c2\u4e0e\u8bf4\u660e\u4f1a<\/span><\/p>\n<p><span class=\"bjh-p\">a:HKIVAN\u5728\u957f\u671f\u7684\u62d3\u5ba2\u5f53\u4e2d\uff0c\u81ea\u8eab\u79ef\u7d2f\u4e86\u76f8\u5f53\u5927\u7684\u4e00\u90e8\u5206\u5ba2\u6237\uff0c\u5305\u62ec<\/span><\/p>\n<p><span class=\"bjh-p\">b:\u6211\u4eec\u4e3a\u91d1\u878d\u4f01\u4e1a\u7ebf\u4e0b\u9080\u7ea6\u7406\u8d22\u6d3b\u52a8\u65f6\u7684\u9ad8\u51c0\u503c\u5ba2\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">c:\u4e3a\u6559\u80b2\u53ca\u5176\u4ed6\u7528\u6237\u7fa4\u5728\u9ad8\u7aef\u5c0f\u533a\u5185\u505a\u6d3b\u52a8\u65f6\u9080\u7ea6\u7684\u9ad8\u7aef\u5ba2\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">d:\u81ea\u8eab\u7684\u201c\u7ca4\u6e2f\u6fb3\u5546\u754c\u201d\u6d3b\u52a8\u83b7\u5f97\u7684\u9ad8\u7aef\u5ba2\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">e:\u901a\u8fc7\u957f\u671f\u4e3a\u9ad8\u7aef\u5ba2\u6237\uff08\u56fd\u9645\u5b66\u6821\uff09\u7b49\u6267\u884cDSP\u5927\u6570\u636e\u7cbe\u51c6\u8425\u9500\u65f6\u83b7\u5f97\u7684\u9ad8\u7aef\u5ba2\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">f:\u5e2e\u52a9\u6d77\u5916\u4f01\u4e1a\u5728\u4e2d\u56fd\u5bfb\u627e\u5408\u4f5c\u4f19\u4f34\u65f6\u83b7\u5f97\u7684\u5927\u91cf\u5ba2\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">g:\u6700\u5e74\u901a\u8fc7\u5916\u547c\u4e2d\u5fc3\u83b7\u5f97\u7684\u5e9e\u5927\u5ba2\u6237\u7fa4<\/span><\/p>\n<p><span class=\"bjh-p\">i:\u591a\u5e74\u4e0e\u5546\u4f1a\u534f\u4f1a\u79ef\u7d2f\u7684\u5927\u91cf\u5ba2\u6237\u7fa4<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">KIVAN DSP \u4ea7\u54c1\u53d1\u6325PC\u7aefDSP\u7ade\u4e89\u4f18\u52bf\uff0c\u79fb\u52a8DSP\u548c\u89c6\u9891DSP\u8d44\u6e90\uff0c\u6df1\u8015\u8de8\u5c4f\u591a\u5c4f\u7a0b\u5e8f\u5316\u8d2d\u4e70\uff0c\u4e3a\u5e7f\u544a\u5ba2\u6237\u5e26\u53bb\u6bcf\u5929\u8d8580\u4ebf\u66dd\u5149\u6d41\u91cf<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HKIVAN\uff0c\u6210\u7acb\u4e8e2007\u5e741\u6708\uff0c\u4e13\u6ce8\u5927\u6570\u636e\u6574\u5408\u8425\u9500\u3002\u5e2e\u52a9\u4f01\u4e1a\u4ece\u5546\u4e1a\u6a21\u5f0f\u7684\u5b8c\u5584\u3001\u5927\u6570\u636e\u5e73\u53f0\u7cfb\u7edf\u548c\u7f51\u7ad9\u5b9a\u5236\uff0c\u5230 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