{"id":19776,"date":"2018-06-22T04:38:56","date_gmt":"2018-06-21T20:38:56","guid":{"rendered":"http:\/\/www.fagao.me\/?p=19776"},"modified":"2018-06-22T04:38:56","modified_gmt":"2018-06-21T20:38:56","slug":"36%e6%b0%aa%e9%a2%86%e8%af%bb-luckin-coffee-%e4%be%b5%e5%8d%a0%e4%bd%a0%e6%9c%8b%e5%8f%8b%e5%9c%88%e7%9a%84%e7%a7%98%e5%af%86%e8%a3%82%e5%8f%98%e6%8b%89%e6%96%b0","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/19776.htm","title":{"rendered":"36\u6c2a\u9886\u8bfb | luckin coffee \u4fb5\u5360\u4f60\u670b\u53cb\u5708\u7684\u79d8\u5bc6\u88c2\u53d8\u62c9\u65b0"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2018_011.jpg\" alt=\"\"><\/p>\n<p><span 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class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u793e\u4ea4\u5173\u7cfb\u94fe\u662f\u4efb\u4f55\u4f01\u4e1a\u3001\u4efb\u4f55\u4ea7\u54c1\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u4e0a\u6700\u5f3a\u5927\u7684\u62a4\u57ce\u6cb3\u3002\u4f4e\u6210\u672c\u793e\u4ea4\u6d41\u91cf\u7684\u83b7\u53d6\u5173\u952e\u5c31\u5728\u4e8e\u793e\u4ea4\u5173\u7cfb\u94fe\u7684\u6253\u901a\u3002\u4f01\u4e1a\u8981\u60f3\u529e\u6cd5\u6301\u7eed\u8f93\u51fa\u5185\u5bb9\u6765\u523a\u6fc0\u7528\u6237\uff0c\u4f7f\u5176\u4ece\u7528\u6237\u8f6c\u4e3a\u201c\u7c89\u4e1d\u201d\uff0c\u518d\u4e3b\u52a8\u5c06\u4f01\u4e1a\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u4f20\u64ad\u51fa\u53bb\uff0c\u6210\u4e3a\u4f01\u4e1a\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u7f51\u72b6\u7528\u6237\u7ed3\u6784\u4e2d\u7684\u91cd\u8981\u8fde\u63a5\u70b9\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4ee5\u4e0a\u5c31\u662f\u88c2\u53d8\u7684\u7406\u8bba\u57fa\u7840\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4eca\u5929\u7684\u4f01\u4e1a\uff0c\u4e00\u5b9a\u8981\u5584\u4e8e\u501f\u52a9\u793e\u4ea4\u5e73\u53f0\uff08\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u5fae\u4fe1\u7fa4\u3001\u670b\u53cb\u5708\uff09\u7684\u529b\u91cf\uff0c\u5728\u5185\u5bb9\u548c\u798f\u5229\u7684\u9a71\u52a8\u4e0b\uff0c\u89e6\u53d1\u7528\u6237\u8eab\u8fb9\u7684\u8fde\u63a5\u70b9\uff0c\u8fdb\u800c\u5c06\u7528\u6237\u7684\u6574\u4e2a\u5173\u7cfb\u7f51\u7edc\u6253\u901a\u3002\u5f53\u4f01\u4e1a\u81ea\u6709\u7528\u6237\u6d41\u91cf\u8fbe\u5230\u4e00\u5b9a\u91cf\u7ea7\u65f6\uff0c\u88c2\u53d8\u7684\u6548\u679c\u4e5f\u5c31\u55b7\u8584\u800c\u51fa\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">AARRR\uff1a\u4ece\u62c9\u65b0\u5230\u88c2\u53d8<\/span><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">AARRR \u662f\u8fd1\u51e0\u5e74\u5174\u8d77\u7684\u589e\u957f\u9ed1\u5ba2\u4e2d\u63d0\u5230\u7684App \u8fd0\u8425\u589e\u957f \u6a21\u578b\u3002AARRR \u5206\u522b\u662f\u6307\uff1a\u83b7\u53d6\u7528\u6237\uff08acquisition\uff09\u3001\u63d0\u9ad8\u6d3b\u8dc3\u5ea6 \uff08activation\uff09\u3001\u63d0\u9ad8\u7559\u5b58\u7387\uff08retention\uff09\u3001\u6536\u5165\u83b7\u53d6\u53d8\u73b0\uff08revenue\uff09\u3001 \u81ea\u4f20\u64ad\uff08refer\uff09\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">AARRR \u6a21\u578b\u4e0d\u4ec5\u9002\u7528\u4e8eApp\uff0c\u4f01\u4e1a\u5728\u8425\u9500\u7684\u8fc7\u7a0b\u4e2d\u4e5f\u53ef\u4ee5\u6309 \u7167\u8fd9 5 \u6b65\u6765\u68c0\u9a8c\u8425\u9500\u6548\u679c\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e00\u6b65\uff0c\u83b7\u53d6\u7528\u6237\uff1a\u83b7\u53d6\u7528\u6237\u662f\u8fd0\u8425\u4e00\u6b3e\u5e94\u7528\u7684\u7b2c\u4e00\u6b65\uff0c\u6240\u6709\u4f01\u4e1a\u5efa\u7acb\u54c1\u724c\u3001\u63a8\u5e7f\u3001\u8425\u9500\u7684\u76ee\u7684\u90fd\u662f\u83b7\u5ba2\u62c9\u65b0\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e8c\u6b65\uff0c\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff1a\u5f88\u591a\u7528\u6237\u7b2c\u4e00\u6b21\u4f7f\u7528\u4ea7\u54c1\u7684\u573a\u666f\u5176\u5b9e\u5f88\u88ab\u52a8\u3002\u6709\u4e9b\u54c1\u724c\uff0c\u7528\u6237\u53ef\u80fd\u53ea\u7528\u4e00\u6b21\u5c31\u79bb\u5f00\u4e86\uff0c\u90a3\u4e48\u8fd9\u4e2a\u7528\u6237\u5c31\u6ca1\u6709\u6210\u4e3a\u4ea7\u54c1\u771f\u6b63\u7684\u7528\u6237\u3002\u7a76\u5176\u539f\u56e0\uff0c\u6709\u53ef\u80fd\u662f\u6ce8\u518c\u6d41\u7a0b\u592a\u70e6\u7410\uff0c\u6216\u8005\u4ea7\u54c1\u529f\u80fd\u540c\u8d28\u5316\uff0c\u6216\u8005\u4ea7\u54c1\u6ca1\u6709\u8fbe\u5230\u7528\u6237\u7684\u671f\u671b\u503c\u800c\u4e14\u4e0d\u80fd\u6ee1\u8db3\u5176\u9700\u6c42\uff0c\u6291\u6216\u7b2c\u4e00\u6b21\u4f7f\u7528\u5b8c\u5168\u662f\u5229\u76ca\u9a71\u52a8\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u79cd\u79cd\u539f\u56e0\u90fd\u80fd\u5f71\u54cd\u5230\u7528\u6237\u540e\u7eed\u7684\u4f53\u9a8c\u548c\u6d88\u8d39\u3002\u4f46\u663e\u800c\u6613\u89c1\u7684\u662f\uff0c\u4e00\u4e2a\u7528\u6237\u5728App \u4e2d\u7684\u6d3b\u8dc3\u9891\u6b21\uff0c\u51b3\u5b9a\u4e86\u8be5\u7528\u6237\u662f\u5426\u662f\u6b64\u4ea7\u54c1\u7684\u771f\u6b63\u7528\u6237\u3002\u6240\u4ee5\u4f01\u4e1a\u8981\u901a\u8fc7\u8fd0\u8425\u6216\u8005\u6709\u8da3\u7684\u8425\u9500\u624b\u6bb5\uff0c\u5feb\u901f\u63d0\u9ad8\u7528\u6237\u7684\u6d88\u8d39\u9891\u6b21\uff0c\u5c06\u521d\u6b21\u7528\u6237\u8f6c\u5316\u6210\u5fe0\u5b9e\u7528\u6237\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e09\u6b65\uff0c\u63d0\u9ad8\u7559\u5b58\u7387\uff1a\u201c\u7528\u6237\u6765\u5f97\u5feb\uff0c\u8d70\u5f97\u4e5f\u5feb\u201d\u662f\u4f01\u4e1a\u4ea7\u54c1\u9762\u4e34\u7684\u53e6\u4e00\u5927\u96be\u9898\u3002\u5728 \u5f53\u4e0b\uff0c\u4e00\u4e2a\u4ea7\u54c1\u83b7\u5ba2100 \u4eba\u80fd\u591f\u7559\u5b5810% \u5c31\u5df2\u7ecf\u5f88\u5389\u5bb3\u4e86\uff0c\u5982\u679c\u80fd\u7559\u5b58\u4e8c\u4e09\u5341\u4eba\uff0c\u90a3\u5c31\u662f\u7206\u54c1\u3002\u7528\u6237\u6765\u4e86\u4e4b\u540e\uff0c\u7528\u5b8c\u4f60\u7684\u4ea7\u54c1\u5c31\u8d70\u4e86\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u4e0d\u597d\u7684\u73b0\u8c61\uff0c\u8bc1\u660e\u4f60\u7684\u4ea7\u54c1\u7528\u6237\u4f53\u9a8c\u4e0d\u592a\u597d\u3002\u66f4\u7cdf\u7cd5\u7684\u60c5\u51b5\u662f\uff0c\u4f60\u7684\u4ea7\u54c1\u6559\u80b2\u4e86\u5e02\u573a\uff0c\u8bf4\u660e\u7528\u6237\u77e5\u9053\u4e86\u5e02\u573a\u8fd8\u6709\u4f60\u8fd9\u6837\u7684\u4ea7\u54c1\uff0c\u4e00\u65e6\u4ed6\u4eec\u53d1\u73b0\u66f4\u597d\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u5c31\u4f1a\u6295\u5954\u5230\u7ade\u4e89\u5bf9\u624b\u90a3\u513f\uff0c\u7b49\u4e8e\u4f60\u5e2e\u7ade\u4e89\u5bf9\u624b\u6253\u4e86\u5e7f\u544a\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u56db\u6b65\uff0c\u6536\u5165\u83b7\u53d6\u53d8\u73b0\uff1a\u53d8\u73b0\u662f\u4ea7\u54c1\u6700\u6838\u5fc3\u7684\u90e8\u5206\uff0c\u4e5f\u662f\u4f01\u4e1a\u6700\u5173\u5fc3\u7684\u90e8\u5206\u3002\u6709\u4e9b\u4e92\u8054\u7f51\u4ea7\u54c1\u524d\u671f\u91c7\u7528\u8865\u8d34\u7b56\u7565\uff0c\u83b7\u53d6\u6536\u5165\u5f88\u5c11\u751a\u81f3\u65e0\u6536\u5165\uff08\u6bd4\u5982\u5171\u4eab\u5355\u8f66\uff09\u3002\u4ea7\u54c1\u672c\u8eab\u5c31\u80fd\u83b7\u53d6\u4e00\u4e9b\u6536\u5165\uff0c\u8ba9\u4f01\u4e1a\u76c8\u5229\u4e3a\u6b63\uff0c\u8fd9\u662f\u4f01\u4e1a\u5e0c\u671b\u8fbe\u5230\u7684\u7406\u60f3\u72b6\u6001\u3002\u800c\u6536\u5165\u76f4\u63a5\u6216\u95f4\u63a5\u6765\u81ea\u7528\u6237\uff0c\u6240\u4ee5\u524d\u4e09\u4e2a\u6b65\u9aa4\u662f\u5e94\u7528\u83b7\u53d6\u6536\u5165\u7684\u57fa\u7840\uff0c\u53ea\u6709\u4ed8\u8d39\u7528\u6237\u591a\u4e86\uff0c\u6216\u8005\u8865\u8d34\u51cf\u5c11\uff0c\u6536\u5165\u624d\u53ef\u80fd\u5b9e\u73b0\u89c4\u6a21\u5316\u6b63\u5411\u76c8\u5229\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e94\u6b65\uff0c\u81ea\u4f20\u64ad\uff1a\u81ea\u4f20\u64ad\u8fd9\u4e00\u73af\u8282\u5728\u793e\u4ea4\u7f51\u7edc\u5174\u8d77\u7684\u5f53\u4e0b\u81f3\u5173\u91cd\u8981\u3002\u5982\u679c\u7528\u6237\u89c9\u5f97\u597d\u73a9\u513f\u3001\u6709\u8da3\uff0c\u6216\u8005\u6709\u5229\u76ca\u9a71\u52a8\uff0c\u5c31\u4f1a\u81ea\u53d1\u6027\u5730\u5c06\u4ea7\u54c1\u5206\u4eab\u5230\u793e\u4ea4\u5a92\u4f53\u4e2d\u3002\u7136\u540e\uff0c\u901a\u8fc7\u8001\u7528\u6237\u627e\u65b0\u7528\u6237\uff0c\u4ea7\u54c1\u83b7\u5f97\u66f4\u5927\u7684\u6269\u6563\u3002\u81ea\u4f20\u64ad\u4e5f\u5c31\u662f\u4ea7\u54c1\u7684\u6d41\u91cf\u88c2\u53d8\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u81ea\u4f20\u64ad\u7684\u6838\u5fc3\u662f\uff0c\u4ea7\u54c1\u672c\u8eab\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u4e86\u7528\u6237\u7684\u9700\u6c42\u4e14\u4ea7\u751f<span class=\"bjh-br\"><\/span>\u4e86\u4ef7\u503c\u3002\u4ece\u81ea\u4f20\u64ad\u5230\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u4ea7\u54c1\u5f62\u6210\u4e86\u4e00\u4e2a\u87ba\u65cb\u5f0f\u7684\u4e0a\u5347\u8f68\u9053\uff0c\u7528\u6237\u7fa4\u4f53\u53ef\u80fd\u4f1a\u4ea7\u751f\u7206\u53d1\u5f0f\u7684\u589e\u957f\u3002 \u53ef\u4ee5\u770b\u51fa\uff0c\u5728AARRR \u6a21\u578b\u4e2d\uff0c\u83b7\u53d6\u7528\u6237\u5c31\u662f\u6d41\u91cf\u5165\u53e3\uff0c\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\u5c31\u662f\u60ca\u559c\u65f6\u523b\uff0c\u63d0\u9ad8\u7559\u5b58\u7387\u5c31\u662f\u4ea7\u54c1\u4ef7\u503c\uff0c\u6536\u5165\u83b7\u53d6\u53d8\u73b0\u662f\u5355\u4f4d\u4ef7\u503c\uff0c\u800c\u81ea\u4f20\u64ad\u5c31\u662f\u653e\u5927\u4f20\u64ad\u6548\u5e94\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4ece\u4ee5\u4e0a\u8425\u9500\u7684\u89d2\u5ea6\u6765\u89e3\u8bfbAARRR \u6a21\u578b\uff0c\u6211\u8ba4\u4e3a\u6709\u4e09\u70b9\u5c24\u5176\u91cd\u8981\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e00\uff0c\u83b7\u5f97\u7b2c\u4e00\u6279\u79cd\u5b50\u7528\u6237\u3002\u53ea\u6709\u6709\u4e86\u7b2c\u4e00\u6279\u7528\u6237\uff0c\u624d\u53ef\u80fd\u5b8c\u6210\u540e\u7eed\u5176\u4ed6\u884c\u4e3a\u3002\u5c24\u5176\u662f\u672c\u7ae0\u63a8\u8350\u7684\u88c2\u53d8\u8425\u9500\uff0c\u5176\u5b9e\u8d28\u662f\u7528\u8001\u7528\u6237\u5e26\u65b0\u7528\u6237\uff0c\u6240\u4ee5\u7b2c\u4e00\u6279\u7528\u6237\u975e\u5e38\u5173\u952e\uff0c\u662f\u8425\u9500\u7684\u57fa\u7840\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e8c\uff0c\u63d0\u9ad8\u7559\u5b58\u7387\u3002\u60f3\u8981\u63d0\u9ad8\u7559\u5b58\u7387\uff0c\u5728<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/81\">\u7f51\u7edc\u8425\u9500<\/a>\u4e2d\u53ef\u4ee5\u4e0d\u65ad\u8bd5\u9a8c\uff0c\u8fd9\u662f\u589e\u957f\u9ed1\u5ba2\u548c\u4f20\u7edf\u5e02\u573a\u8425\u9500\u7684\u672c\u8d28\u533a\u522b\u3002\u589e\u957f\u9ed1\u5ba2\u63d0\u51fa\u7684 A\/B \u6d4b\u8bd5\u3001MVT \uff08\u6700\u5c0f\u5316\u6d4b\u8bd5\uff09\u90fd\u662f\u4e3a\u4e86\u63d0\u9ad8\u7559\u5b58\u8f6c\u5316\u7387\u3002\u5f53\u7136\uff0c\u793e\u4ea4\u5173\u7cfb\u94fe\u4e5f\u662f\u63d0\u9ad8\u7559\u5b58\u7387\u7684\u91cd\u8981\u624b\u6bb5\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4f8b\u5982\uff0cFacebook \u65e9\u671f\u53d1\u73b0\u7528\u6237\u6d41\u5931\u975e\u5e38\u4e25\u91cd\uff0c\u4e3a\u4e86\u907f\u514d\u7528\u6237 \u6d41\u5931\u8fdb\u4e00\u6b65\u6269\u5927\uff0cFacebook \u5728\u6ce8\u9500\u6d41\u7a0b\u540e\u9762\u65b0\u589e\u4e86\u4e00\u4e2a\u9875\u9762\u3002\u5f53\u7528 \u6237\u8981\u79bb\u5f00\u7684\u65f6\u5019\uff0c\u7cfb\u7edf\u4f1a\u8bfb\u51fa\u597d\u53cb\u5217\u8868\u4e2d\u4e92\u52a8\u6700\u4eb2\u5bc6\u76845 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class=\"bjh-strong\">\u589e\u957f\u9ed1\u5ba2\u4f1a\u53d6\u4ee3\u5e02\u573a\u603b\u76d1\u5417\uff1f<span class=\"bjh-br\"><\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7531\u4e8e\u88c2\u53d8\u578b\u589e\u957f\u66f4\u591a\u5730\u91c7\u7528\u6280\u672f\u548c\u6570\u636e\u6765\u9a71\u52a8\uff0c\u4e5f\u8ba9\u589e\u957f\u9ed1\u5ba2\u7684\u6982\u5ff5\u5728\u8fd1\u4e24\u5e74\u5f88\u6d41\u884c\u3002\u6709\u5fc5\u8981\u5728\u8fd9\u91cc\u505a\u4e00\u4e2a\u77e5\u8bc6\u8865\u5145\u3002 \u589e\u957f\u9ed1\u5ba2\u7684\u6982\u5ff5\u6700\u65e9\u8d77\u6e90\u4e8e\u7f8e\u56fd\u7845\u8c37\u30022010 \u5e74\uff0c\u8096\u6069\u00b7\u57c3\u5229\u65af\u5728\u81ea\u5df1\u7684\u535a\u5ba2\u4e0a\u9996\u6b21\u63d0\u51fa\u4e86\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u7684\u6982\u5ff5\uff0c\u4ed6\u4e5f\u88ab\u79f0\u4e3a\u201c\u589e\u957f\u9ed1\u5ba2\u4e4b\u7236\u201d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u8096\u6069\u5bf9\u589e\u957f\u9ed1\u5ba2\u6709\u4e00\u4e2a\u6709\u8da3\u7684\u5b9a\u4e49\uff1a\u589e\u957f\u9ed1\u5ba2\u7684\u552f\u4e00\u4f7f\u547d\u5c31\u662f\u589e\u957f\uff0c\u56e0\u4e3a\u516c\u53f8\u7684\u4f30\u503c\u662f\u4e0e\u589e\u957f\u606f\u606f\u76f8\u5173\u7684\uff0c\u589e\u957f\u662f\u6240\u6709\u516c\u53f8\u7684\u6838\u5fc3\u6307\u9488\u3002\u5728\u201c\u6280\u672f\u63a7\u201d\u773c\u91cc\uff0c\u54c1\u724c\u3001\u521b\u610f\u3001\u5a92\u4ecb\u3001\u516c\u5173\u7b49\u8fd9\u4e9b\u4f20\u7edf\u5e02\u573a\u624b\u6bb5\u662f\u6548\u7387\u5e76\u4e0d\u9ad8\u7684\u589e\u957f\u65b9\u5f0f\uff0c\u751a\u81f3\u9700\u8981\u88ab\u589e\u957f\u9ed1\u5ba2\u6240\u53d6\u4ee3\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd1\u51e0\u5e74\uff0c\u589e\u957f\u9ed1\u5ba2\u8fd9\u4e2a\u6982\u5ff5\u4ece\u7f8e\u56fd\u5ef6\u4f38\u5230\u4e2d\u56fd\uff0c\u5e76\u4e14\u5728\u56fd\u5185\u5341\u5206\u706b\u70ed\uff0c\u5f88\u5927\u4e00\u4e2a\u539f\u56e0\u5728\u4e8e\uff0c\u73b0\u4eca\u56fd\u5185\u7684\u516c\u53f8\u83b7\u53d6\u6d41\u91cf\u7684\u538b\u529b\u592a\u5927\uff0c\u540c\u65f6\u5e02\u573a\u9047\u51b7\uff0c\u5bfc\u81f4\u7ade\u4e89\u589e\u5f3a\uff0c\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\u6536\u6548\u751a\u5fae\u3002\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5e0c\u671b\u5728\u5404\u4e2a\u73af\u8282\u63d0\u5347\u6548\u7387\uff0c\u800c\u4e0d\u8bba\u662f\u5de5\u7a0b\u6548\u7387\u3001\u91d1\u94b1\u6548\u7387\u8fd8\u662f\u7528\u6237\u83b7\u53d6\u6548\u7387\uff0c\u589e\u957f\u9ed1\u5ba2\u90fd\u80fd\u5e26\u6765\u4f4e\u6210\u672c\u3001\u5feb\u901f\u7684\u63d0\u9ad8\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u540c\u65f6\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u4e0d\u4ec5\u4ec5\u5173\u6ce8\u83b7\u5ba2\uff0c\u4e5f\u5f00\u59cb\u5173\u6ce8\u7528\u6237\u7684\u6574\u4e2a\u751f\u547d\u5468\u671f\uff0c\u5f00\u59cb\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u7684\u65b9\u6cd5\uff0c\u4e0d\u65ad\u5730\u5bf9\u4ea7\u54c1\u8fdb\u884c\u8fed\u4ee3\uff0c\u8fd9\u4e9b\u90fd\u662f\u5bfc\u81f4\u589e\u957f\u53ef\u80fd\u6210\u4e3a\u65b0\u4e00\u4ee3\u8425\u9500\u547d\u9898\u7684\u91cd\u8981\u539f\u56e0\u3002 2017 \u5e74 3 \u6708\uff0c\u53ef\u53e3\u53ef\u4e50\u5ba3\u5e03\u53d6\u6d88\u8bbe\u7acb24 \u5e74\u4e4b\u4e45\u7684CMO \u4e00\u804c\uff0c \u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u4e00\u4e2a\u65b0\u89d2\u8272\u2014\u2014\u9996\u5e2d\u589e\u957f\u5b98\uff08Chief Growth Ocer\uff09\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u53ef\u53e3\u53ef\u4e50\u7684\u6574\u4f53\u6218\u7565\u4e5f\u5411\u201c\u4ee5\u589e\u957f\u4e3a\u5bfc\u5411\uff0c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u201d\u6301\u7eed\u8f6c\u578b\u3002\u589e\u8bbe\u9996\u5e2d\u589e\u957f\u5b98\u5e76\u975e\u53ef\u53e3\u53ef\u4e50\u4e00\u5bb6\u516c\u53f8\u7684\u7279\u4f8b\u3002\u9ad8\u9732\u6d01\u3001\u4ebf\u6ecb\u7b49\u5feb\u6d88\u54c1\u5de8\u5934\u90fd\u8058\u8bf7\u4e86\u9996\u5e2d\u589e\u957f\u5b98\uff0c\u4ee5\u5b9e\u73b0\u54c1\u724c\u7684\u5feb\u901f\u589e\u957f\uff0c\u63d0\u5347<span class=\"bjh-br\"><\/span>\u589e\u957f\u5728\u54c1\u724c\u6218\u7565\u4e2d\u7684\u5730\u4f4d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd9\u4e00\u73b0\u8c61\u7684\u80cc\u540e\uff0c\u5e26\u6765\u7684\u4e00\u4e2a\u660e\u663e\u8d8b\u52bf\u662fAdTech \u548c MarTech\u7684\u5bf9\u51b3\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">AdTech \u4ece\u5b57\u9762\u4e0a\u7406\u89e3\u5c31\u662f\u628a\u5e7f\u544a\u548c\u54c1\u724c\u5185\u5bb9\u9001\u8fbe\u6d88\u8d39\u8005\u7684\u6280\u672f \u548c\u624b\u6bb5\u3002\u5728AdTech \u4e2d\uff0c\u4ed8\u8d39\u5a92\u4ecb\u3001\u7f51\u9875\u5e7f\u544a\u3001SEM \u4ed8\u8d39\u641c\u7d22\u3001\u539f\u751f\u5e7f\u544a\u3001\u7a0b\u5e8f\u5316\u8d2d\u4e70\u3001DSP \u7b49\u90fd\u662f\u7ecf\u5e38\u4f7f\u7528\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">MarTech \u4e3b\u8981\u662f\u6307\u5229\u7528\u5373\u65f6\u670d\u52a1\u3001\u4f18\u5316\u6d88\u8d39\u8005\u4f53\u9a8c\u6d41\u7a0b\u3001\u4f18\u5316\u987e\u5ba2\u8f6c\u5316\u6280\u672f\u7b49\u6280\u672f\u624b\u6bb5\uff0c\u501f\u52a9\u5927\u6570\u636e\u6807\u7b7e\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u8425\u9500\u81ea\u52a8\u5316\u7b49\u7ba1\u7406\u7cfb\u7edf\u800c\u5b9e\u73b0\u7684\u6280\u672f\u5316\u8425\u9500\u3002 AdTech \u6bd4\u8f83\u50cf\u8425\u9500\u4eba\u5458\u7684\u201c\u5916\u529f\u201d\uff0c\u6709\u9884\u7b97\u548c\u51fa\u8857\u521b\u610f\u5c31\u80fd\u5b9e \u73b0\uff1b\u800c MarTech \u66f4\u50cf\u201c\u5185\u529f\u201d\uff0c\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u548c\u5546\u4e1a\u8f6c\u578b<span class=\"bjh-br\"><\/span>\u63d0\u4f9b\u6574\u4f53\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_003.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">\u73b0\u5b9e\u60c5\u51b5\u662f\uff0cMarTech \u5728\u589e\u957f\u9a71\u52a8\u548c\u83b7\u5ba2\u6210\u672c\u4e0a\u660e\u663e\u8981\u4f18\u4e8e AdTech\uff0c\u4e5f\u8d8a\u6765\u8d8a\u6210\u4e3a\u4f01\u4e1a\u7684\u6838\u5fc3\u589e\u957f\u624b\u6bb5\u3002 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class=\"bjh-p\">\u4f46\u5728\u8fd9\u6837\u7684\u8d8b\u52bf\u4e0b\uff0c\u56de\u5230\u6211\u4eec\u6700\u5f00\u59cb\u7684\u95ee\u9898\uff1a\u589e\u957f\u9ed1\u5ba2\u771f\u7684\u4f1a\u53d6\u4ee3\u5e02\u573a\u603b\u76d1\u5417\uff1f\u6211\u7684\u7b54\u6848\u662f\uff0c\u4e0d\u4f1a\u4ee3\u66ff\uff0c\u4f46\u4f1a\u878d\u5408\u3002\u65b0\u4e00\u4ee3\u5e02\u573a\u603b\u76d1\u4e00\u5b9a\u8981\u7a81\u7834\u539f\u6709\u7684\u8425\u9500\u77e5\u8bc6\u77ed\u677f\uff0c\u638c\u63e1\u66f4\u591a\u7684\u4ea7\u54c1\u3001\u6280\u672f\u3001\u6570\u636e\u7b49\u9a71\u52a8\u589e\u957f\u624b\u6bb5\uff0c\u800c\u589e\u957f\u9ed1\u5ba2\u4e5f\u4f1a\u6210\u4e3a\u4f01\u4e1a\u5e02\u573a\u6838\u5fc3\u7ec4\u7ec7\uff0c\u6210\u4e3a\u4e0e\u4f20\u7edf\u54c1\u724c\u3001\u5916\u90e8\u5e7f\u544a\u7b49\u5171\u540c\u5b58\u5728\u7684\u201c\u4e09\u6781\u201d\u4e4b\u4e00\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u521d\u521b\u516c\u53f8\u6ca1\u6709\u5e9e\u5927\u8d44\u91d1\u6765\u9009\u62e9\u4f18\u8d28\u7684\u63a8\u5e7f\u6e20\u9053\u4ee5\u53ca\u5934\u90e8\u5185\u5bb9\u5408\u4f5c\uff0c\u5728\u8fd9\u6837\u7684\u60c5\u51b5\u4e0b\u53ef\u4f9d\u9760\u5927\u6570\u636e\u9a71\u52a8\u548c\u589e\u957f\u9ed1\u5ba2\uff0c\u4f7f\u4e4b\u6210\u4e3a\u52a9\u529b\u589e\u957f\u673a\u5236\u3002\u6210\u719f\u54c1\u724c\u867d\u7136\u6709\u4e86\u5e02\u573a\u4efd\u989d\u548c\u5927\u6279\u5fe0\u8bda\u7528\u6237\uff0c\u4f46\u4ecd\u5c06\u9762\u5bf9\u6301\u7eed<span class=\"bjh-br\"><\/span>\u589e\u957f\u7684\u96be\u9898\u3002\u7528\u5e02\u573a\u56e2\u961f\u8865\u5145\u589e\u957f\u9ed1\u5ba2\u56e2\u961f\uff0c\u901a\u8fc7\u6280\u672f\u548c\u6570\u636e\u7684\u65b9\u5f0f\uff0c\u6765\u6307\u5bfc\u8425\u9500\u5e7f\u544a\u3001\u521b\u610f\u3001\u6295\u653e\uff0c\u4e5f\u5f88\u6709\u5fc5\u8981\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6211\u4eec\u770b\u5230\uff0c\u65e0\u8bba\u662f\u4f20\u7edf\u5e02\u573a\u90e8\u95e8\u8fd8\u662f\u589e\u957f\u9ed1\u5ba2\u6280\u672f\u90e8\u95e8\uff0c\u5fc5\u7136\u7684\u8d8b\u52bf\u90fd\u662f\uff1a\u4f01\u4e1a\u8981\u60f3\u5b9e\u73b0\u6d41\u91cf\u83b7\u53d6\u548c\u53d8\u73b0\uff0c\u5c31\u5fc5\u987b\u4ece\u81ea\u8eab\u6d41\u91cf\u51fa\u53d1\u5bfb\u627e\u63a7\u5236\u53d8\u91cf\u7684\u65b9\u6cd5\uff0c\u4ee5\u5b58\u91cf\u627e\u589e\u91cf\uff0c\u4ee5\u7cbe\u7ec6\u5316\u8fd0\u8425\u83b7\u53d6\u66f4\u591a\u7684\u589e\u957f\u7ed3\u679c\u3002<\/span><\/p>\n<p>\u5fae\u4fe1<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/63\">\u793e\u4f1a\u5316\u8425\u9500<\/a>\u7684\u6d41\u91cf\u6539\u9020<\/p>\n<p><span class=\"bjh-p\">\u5fae\u4fe1\u65e5\u6d3b\u8dc3\u7528\u6237\u8d859 \u4ebf\uff0c\u5176\u4e2d55% \u7684\u7528\u6237\u6bcf\u5929\u8981\u6253\u5f00\u5fae\u4fe110\u6b21\u4ee5\u4e0a\u3002\u8fd9\u4e24\u5e74\uff0c\u5fae\u4fe1\u7684\u5de8\u5927\u6d41\u91cf\u8ba9\u6240\u6709\u4eba\u90fd\u5fc3\u52a8\u4e0d\u5df2\uff0c\u5927\u5bb6\u90fd\u60f3\u4ece\u8fd9\u7a7a\u6c14\u7ea7\u7684\u5de8\u578b\u5e94\u7528\u6d41\u91cf\u6c60\u4e2d\u5206\u4e00\u676f\u7fb9\uff0c\u4f01\u4e1a\u7eb7\u7eb7\u81ea\u5efa\u5fae\u4fe1\u8d26\u53f7\uff0c\u6570\u5343\u4e07\u7684\u5fae\u4fe1\u516c\u4f17\u53f7\u56e0\u6b64\u8bde\u751f\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5fae\u4fe1\u53bb\u4e2d\u5fc3\u5316\u7684\u4f53\u7cfb\uff0c\u8ba9\u6d41\u91cf\u53d8\u5f97\u66f4\u76f4\u63a5\uff0c\u540c\u65f6\u4f9d\u6258\u4e8e\u793e\u4ea4\u53e3\u7891\u5c5e\u6027\uff0c\u8fd9\u4e9b\u6d41\u91cf\u4e5f\u66f4\u52a0\u771f\u5b9e\u3001\u66f4\u6709\u4ef7\u503c\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u65f6\u81f3\u4eca\u65e5\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/88\">\u5fae\u4fe1\u8425\u9500<\/a>\u7684\u57fa\u7840\u6559\u80b2\u5df2\u7ecf\u5b8c\u6210\uff0c\u51e0\u4e4e\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u4f1a\u5f00\u901a\u5b98\u65b9\u5fae\u4fe1\u516c\u4f17\u53f7\uff0c\u5e76\u4e14\u6709\u9891\u6b21\u5730\u66f4\u65b0<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/90\">\u5185\u5bb9\u8fd0\u8425<\/a>\u3002\u4f46\u8fd9\u5e76\u4e0d\u4ee3\u8868\u6bcf\u4e2a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/88\">\u5fae\u4fe1\u8425\u9500<\/a>\u4f01\u4e1a\u90fd\u4f1a\u5408\u7406\u3001\u6709\u6548\u5730\u5229\u7528\u5fae\u4fe1\uff0c\u901a\u8fc7\u597d\u7684\u624b\u6bb5\u5b9e\u73b0\u6d41\u91cf\u6539\u9020\uff0c\u4f7f\u5176\u53d1\u6325\u6700\u5927\u8f6c\u5316\u6548\u7387\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">90% \u7684\u5b98\u65b9\u5fae\u4fe1\u90fd\u5728\u81ea\u55e8<span class=\"bjh-br\"><\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5b98\u65b9\u5fae\u4fe1\u7684\u201c\u81ea\u55e8\u201d\u662f\u5f53\u4e0b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/88\">\u5fae\u4fe1\u8425\u9500<\/a>\u666e\u904d\u5b58\u5728\u7684\u73b0\u8c61\u3002\u5f88\u591a\u4f01\u4e1a\u770b\u4f3c\u8d76\u5728\u6f6e\u6d41\u4e0a\uff0c\u5b9e\u5219\u4ecd\u7136\u5728\u7528\u4f20\u7edf\u5e7f\u544a\u7406\u5ff5\u8fd0\u8425\u5fae\u4fe1\u3002\u6bd4\u5982\uff0c\u6ce8\u518c\u4e00\u4e2a\u5fae\u4fe1\u516c\u4f17\u53f7\uff08\u76f8\u5f53\u4e8e\u4e70\u65ad\u4e00\u4e2a\u957f\u4e45\u7684\u4f4e\u4ef7\u5e7f\u544a\u4f4d\u6216\u65b0\u95fb\u4f4d\uff09\uff0c\u7136\u540e\u96c7\u4e00\u4f4d\u5c0f\u7f16\u5b9a\u671f\u53d1\u56fe\u6587\u8d34\u7ef4\u62a4\uff08\u7b49\u4e8e\u96c7\u4e86\u4e00\u4f4d\u4f01\u4e1a\u4e13\u5c5e\u7684\u5e7f\u544a\u6295\u653e\u7f16\u8f91\uff09\u3002\u7b80\u5355\u4e24\u6b65\u5c31\u89e3\u51b3\u4e86\u5e38\u89c4\u7684\u5e7f\u544a\u6295\u653e\u3001\u4f01\u4e1a\u5185\u520a\u3001<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/48\">\u54c1\u724c\u516c\u5173<\/a>\u7b49\u591a\u79cd\u5e02\u573a\u4f20\u64ad\u5f62\u5f0f\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u611f\u8f83\u5f3a\u7684\u4f01\u4e1a\uff0c\u4f1a\u7d27\u8ddf\u4e8b\u4ef6\u70ed\u70b9\uff0c\u501f\u52a9\u70ed\u70b9\u548c\u53d7\u4f17\u5b8c\u6210\u4e00\u4e9b\u7b80\u5355\u7684\u6d77\u62a5\u4e92\u52a8\uff0c\u867d\u7136\u9605\u8bfb\u91cf\u5e76\u4e0d\u4f1a\u589e\u52a0\u592a\u591a\uff1b\u7f51\u611f\u4e0d\u5f3a\u7684\u4f01\u4e1a\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u5c31\u4f1a\u5b8c\u5168\u6ca6\u843d\u4e3a\u81ea\u8eab\u7684\u65b0\u95fb\u4e2d\u5fc3\uff0c\u6210\u4e3a\u4f01\u4e1a\u52a8\u6001\u3001\u9886\u5bfc\u4eba\u8bb2\u8bdd\u3001\u4f01\u4e1a\u6587\u5316\u6d3b\u52a8\u7684\u5ba3\u4f20\u9635\u5730\uff0c\u7136\u540e\u9f13\u52a8\u5168\u5458\u8f6c\u53d1\u670b\u53cb\u5708\uff0c\u4ee5\u4e3a\u8fd9\u6837\u505a\u5c31\u80fd\u8fbe\u5230\u4f20\u64ad\u5237\u5c4f\u7684\u6548\u679c\u3002\u4f46\u7ed3\u679c\u5f80\u5f80\u662f\u9605\u8bfb\u91cf\u8fc7\u5343\u90fd\u56f0\u96be\uff0c\u201c\u7c89\u4e1d\u201d\u91cf\u4e0d\u589e\u53cd\u964d\uff0c\u7528\u6237\u6d3b\u8dc3\u5ea6\u4e5f\u6ca1\u6709\u63d0\u5347\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u201c\u65e0\u8da3\u201d\u201c\u65e0\u6548\u201d\u201c\u65e0\u804a\u201d\u662f\u5f53\u4e0b\u4f01\u4e1a\u5728\u5fae\u4fe1\u8fd0\u8425\u65f6\u7684\u4e09\u4e2a\u666e\u904d\u95ee\u9898\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u65e0\u8da3\uff1a\u7531\u4e8e\u5c5e\u6027\u9650\u5236\uff0c\u4f01\u4e1a\u5fae\u4fe1\u5728\u4e00\u5f00\u59cb\u5c31\u5177\u6709\u5929\u7136\u5546\u4e1a\u5316\u5185\u5bb9\u7684\u5b9a\u4f4d\uff0c\u4f46\u53d7\u4f17\u5bf9\u4e8e\u8fd9\u7c7b\u5185\u5bb9\u7684\u63a5\u53d7\u5ea6\u548c\u5bb9\u5fcd\u5ea6\u662f\u6709\u9650\u7684\u3002\u7f3a\u5c11\u4eba\u683c\u5316\u7684\u5fae\u4fe1\u5185\u5bb9\u5b9a\u4f4d\uff0c\u6ca1\u6709\u610f\u601d\u7684\u5185\u5bb9\u8f93\u51fa\uff0c\u4f01\u4e1a\u548c\u53d7\u4f17\u4e4b\u95f4\u6ca1\u6709\u6df1\u5c42\u4e92\u52a8\uff0c\u8fd9\u4e9b\u90fd\u662f\u7531\u4e8e\u65e0\u8da3\u5bfc\u81f4\u4f01\u4e1a\u5fae\u4fe1\u5173\u6ce8\u5ea6\u4e0d\u9ad8\u7684\u76f4\u63a5\u539f\u56e0\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u65e0\u6548\uff1a\u5373\u4f7f\u5f88\u591a\u4f01\u4e1a\u5fae\u4fe1\u6709\u4e86\u5173\u6ce8\u5ea6\u3001\u6709\u4e86\u9605\u8bfb\u91cf\uff0c\u5374\u4f9d\u7136\u65e0\u6cd5\u5c06\u9605\u8bfb\u91cf\u6210\u529f\u8f6c\u5316\uff0c\u8ba9\u6d41\u91cf\u6210\u4e3a\u9500\u91cf\u3002\u8fd9\u662f\u7531\u4e8e\u4f01\u4e1a\u5728\u79fb\u52a8\u8425\u9500\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4ecd\u7136\u4fdd\u6301\u7740\u4f20\u7edf\u7684\u5e7f\u544a\u516c\u5173\u5fc3\u6001\u6765\u5bf9\u5f85<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/88\">\u5fae\u4fe1\u8425\u9500<\/a><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u65e0\u804a\uff1a\u7531\u4e8e\u4e00\u4e9b\u4f01\u4e1a\u5fae\u4fe1\u7f16\u8f91\u4eba\u5458\u7684\u4e13\u4e1a\u5ea6\u4e0d\u591f\uff0c\u64cd\u4f5c\u95e8\u69db\u8f83\u4f4e\uff0c\u5bfc\u81f4\u4ea7\u51fa\u7684\u5185\u5bb9\u6ca1\u6709\u8425\u517b\u4ef7\u503c\u3002\u65e0\u804a\u7684\u5185\u5bb9\u6700\u7ec8\u65e0\u6cd5\u8fbe\u5230\u83b7\u53d6\u6d41\u91cf\u7684\u76ee\u6807\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/88\">\u5fae\u4fe1\u8425\u9500<\/a>\u5982\u4f55\u624d\u80fd\u5feb\u901f\u5f15\u6d41\u5e76\u8f6c\u6362\uff0c\u4ee5\u4e0b\u5c06\u5c55\u5f00\u8ba8\u8bba\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u628a\u5fae\u4fe1\u670d\u52a1\u53f7\u505a\u6210\u8d85\u7ea7 App<span class=\"bjh-br\"><\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8bf7\u6ce8\u610f\uff0c\u5fae\u4fe1\u670d\u52a1\u53f7\u4e0d\u662f\u516c\u5173\u53f7\uff0c\u4e5f\u4e0d\u53ea\u662f\u5185\u5bb9\u53f7\uff0c\u800c\u662f\u4e00\u4e2a \u8fd8\u539f App \u529f\u80fd\u7684\u670d\u52a1\u53f7\u3002\u8fd9\u662f\u5fae\u4fe1\u670d\u52a1\u53f7\u7684\u57fa\u672c\u5b9a\u4f4d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5fae\u4fe1\u5347\u7ea75.0 \u7248\u672c\u4e4b\u65f6\uff0c\u4e0d\u4ec5\u5e26\u6765\u4e86\u5168\u6c11\u4e0a\u4e0b\u6c89\u8ff7\u7684\u6253\u98de\u673a\u6e38\u620f\uff0c\u66f4\u5e26\u6765\u4e86\u670d\u52a1\u53f7\u548c\u8ba2\u9605\u53f7\u62c6\u5206\u3002\u4f01\u4e1a\u5982\u679c\u60f3\u8981\u5b8c\u5584\u5efa\u7acb\u79fb\u52a8\u7aef\u7684\u8425\u9500\u670d\u52a1\u4f53\u7cfb\uff0c\u670d\u52a1\u53f7\u52bf\u5fc5\u6210\u4e3a\u6700\u4f73\u9009\u9879\u3002\u4f01\u4e1a\u9700\u8981\u901a\u8fc7\u7533\u8bf7\u81ea \u5b9a\u4e49\u83dc\u5355\uff0c\u5f00\u901a\u66f4\u591a\u7684\u540e\u53f0\u63a5\u53e3\uff0c\u628a\u5fae\u4fe1\u670d\u52a1\u53f7\u5f53\u6210\u8f7b\u91cf\u7ea7\u7684App\u6765\u4f7f\u7528\uff0c\u4ece\u800c\u5b8c\u6210\u5fae\u4fe1\u8fd0\u8425\u7684\u6838\u5fc3\u601d\u60f3\u8f6c\u5316\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u4e8e\u4e00\u6b3e\u4f01\u4e1a App \u4ea7\u54c1\u6765\u8bf4\uff0c\u5b83\u81f3\u5c11\u627f\u8f7d\u7740\u4e09\u5927\u529f\u80fd\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e00\uff0c\u8981\u627f\u8f7d\u4e1a\u52a1\u7684\u57fa\u672c\u4ea7\u54c1\u529f\u80fd\u3002 \u8fd9\u4e00\u70b9\u5f88\u597d\u7406\u89e3\u3002\u6bd4\u5982\uff0c\u795e\u5dde\u4e13\u8f66\u4f5c\u4e3a\u79fb\u52a8\u51fa\u884c\u7684App\uff0c\u4e3b\u8981\u529f\u80fd\u5c31\u662f\u7ed9\u7528\u6237\u63d0\u4f9b\u51fa\u884c\u4e13\u8f66\u670d\u52a1\u3002\u6dd8\u5b9d\u3001\u5929\u732b\u3001\u4eac\u4e1cApp \u7684\u57fa\u672c \u4ea7\u54c1\u529f\u80fd\u662f\u7ebf\u4e0a\u8d2d\u7269\u5e73\u53f0\uff0c\u997f\u4e86\u4e48\u3001\u7f8e\u56e2\u5916\u5356\u3001\u767e\u5ea6\u5916\u5356App \u7684\u57fa\u672c\u529f\u80fd\u662f\u7ebf\u4e0a\u5916\u5356\u8ba2\u9910\u5e73\u53f0\uff0c\u7b49\u7b49\u3002\u8fd9\u4e9b\u4ea7\u54c1\u529f\u80fd\u672c\u8eab\u662f\u8981\u5173\u8054\u7528\u6237\u6570\u636e\u548c\u6d88\u8d39\u6570\u636e\u7684\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e8c\uff0c\u8981\u627f\u8f7d\u5ba2\u670d\u54a8\u8be2\u53cd\u9988\u7684\u529f\u80fd\u3002 App \u662f\u4f01\u4e1a\u4e0e\u7528\u6237\u7684\u4e3b\u8981\u63a5\u89e6\u70b9\u548c\u6c9f\u901a\u5e73\u53f0\u3002\u4f01\u4e1a\u8981\u60f3\u53ca\u65f6\u83b7<span class=\"bjh-br\"><\/span>\u5f97\u7528\u6237\u53cd\u9988\u4fe1\u606f\uff0c\u5c31\u5fc5\u987b\u8ba9\u81ea\u5df1\u7684\u4ea7\u54c1\u5177\u5907\u548c\u7528\u6237\u6c9f\u901a\u7684\u529f\u80fd\uff0c\u4e5f\u5c31\u662f\u5ba2\u670d\u54a8\u8be2\u529f\u80fd\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e09\uff0c\u8981\u627f\u8f7d\u8425\u9500\u4fe1\u606f\u7684\u5c55\u793a\u544a\u77e5\u529f\u80fd\u3002 \u5f53\u4e00\u4e2aApp \u5177\u5907\u4e00\u5b9a\u7684\u7528\u6237\u57fa\u6570\u65f6\uff0c\u5176\u672c\u8eab\u7684\u5f00\u5c4f\u9875\u3001\u5f39\u7a97\u3001\u8f6e\u8f6c\u56fe\u7b49\u5c31\u662f\u4f01\u4e1a\u514d\u8d39\u7684\u5e7f\u544a\u5c55\u793a\u3001\u4fe1\u606f\u544a\u77e5\u7684\u91cd\u8981\u6e20\u9053\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u540c\u7406\uff0c\u5982\u679c\u4f01\u4e1a\u5fae\u4fe1\u8d26\u53f7\u8981\u505a\u6210\u8d85\u7ea7App\uff0c\u5c31\u5f97\u6ee1\u8db3\u4ee5\u4e0b\u51e0\u4e2a\u57fa\u7840\u529f\u80fd\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u5e7f\u544a\u4fe1\u606f\u7684\u5c55\u793a\u544a\u77e5<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6211\u4e00\u76f4\u5efa\u8bae\u4f01\u4e1a\u505a\u597d\u5fae\u4fe1\u670d\u52a1\u53f7\uff0c\u800c\u4e0d\u662f\u8ba2\u9605\u53f7\u3002\u670d\u52a1\u53f7\u548c\u8ba2\u9605\u53f7\u7684\u4e0d\u540c\u4e4b\u5904\u5728\u4e8e\uff0c\u8ba2\u9605\u53f7\u6bcf\u5929\u53ef\u63a8\u9001\u4e00\u6761\u56fe\u6587\u4fe1\u606f\uff0c\u4f1a\u88ab\u6298\u53e0 \u5728\u8ba2\u9605\u53f7\u7a97\u53e3\uff1b\u800c\u670d\u52a1\u53f7\u662f\u6bcf\u6708\u63a8\u90014\u6761\u56fe\u6587\u4fe1\u606f\uff0c\u4f46\u4e0d\u4f1a\u88ab\u6298\u53e0\uff0c\u53ef\u4ee5\u76f4\u8fbe\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6216\u8bb8\u4f1a\u6709\u4f01\u4e1a\u8ba4\u4e3a\u4e00\u4e2a\u6708\u63a8\u90014 \u6b21\uff0c\u9891\u6b21\u4e0d\u591f\uff0c\u5185\u5bb9\u592a\u5c11\uff0c\u8fbe\u4e0d\u5230\u6548\u679c\uff0c\u4f46\u5176\u5b9e\u6070\u6070\u76f8\u53cd\u3002\u5f53\u4e0b\u7528\u6237\u7684\u65f6\u95f4\u592a\u8fc7\u788e\u7247\u5316\uff0c\u5982\u679c\u6bcf\u5929\u7684\u63a8\u9001\u5185\u5bb9\u4e0d\u591f\u51fa\u5f69\uff0c\u5c31\u5f88\u96be\u6253\u52a8\u7528\u6237\uff0c\u751a\u81f3\u4f1a\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u9a9a\u6270\u800c\u53d6\u6d88\u5173\u6ce8\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2017 \u5e74\u4ee5\u6765\uff0c\u5fae\u4fe1\u5e73\u53f0\u672c\u8eab\u7684\u8ba2\u9605\u53f7\u6253\u5f00\u7387\u4e00\u76f4\u5728\u6301\u7eed\u4e0b\u964d\u3002\u5982\u679c\u4f01\u4e1a\u8d44\u6e90\u6709\u9650\u3001\u4eba\u5458\u6709\u9650\uff0c\u5efa\u8bae\u53ea\u505a\u597d\u670d\u52a1\u53f7\u5c31\u591f\u4e86\u3002\u8ba2\u9605\u53f7\u53ef\u4ee5\u6ce8\u518c\u4e0b\u6765\uff0c\u7528\u4e8e\u4f01\u4e1a\u53d1\u5e03\u4e00\u4e9b\u7d27\u6025\u6027\u3001\u4e34\u65f6\u6027\u7684\u4fe1\u606f\uff0c\u4ee5\u53ca\u4e0e\u7528\u6237\u6c9f\u901a\u4ea4\u6d41\uff0c\u4e0d\u505a\u65e5\u5e38\u66f4\u65b0\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4f01\u4e1a\u5728\u505a\u670d\u52a1\u53f7\u7684\u63a8\u9001\u5185\u5bb9\u65f6\u8981\u73cd\u60dc\u6bcf\u4e00\u6b21\u7684\u63a8\u9001\uff0c\u628a\u5185\u5bb9\u505a\u6210\u7cbe\u54c1\uff0c\u901a\u8fc7\u4e00\u6b21\u6b21\u7684\u7d2f\u79ef\u53e0\u52a0\u6700\u7ec8\u5b9e\u73b0\u7528\u6237\u7684\u589e\u957f\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u5ba2\u670d\u54a8\u8be2\u529f\u80fd<span class=\"bjh-br\"><\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u663e\u7136\uff0c\u5fae\u4fe1\u7684\u751f\u6001\u73af\u5883\u6bd4App \u66f4\u9002\u5408\u8bf4\u660e\u4f01\u4e1a\u670d\u52a1\u548c\u7ba1\u7406\u7528\u6237\uff0c\u5fae\u4fe1\u516c\u4f17\u5e73\u53f0\u65b0\u7248\u7684\u5ba2\u670d\u529f\u80fd\u63d0\u4f9b\u4e86\u5373\u65f6\u56de\u590d\u7528\u6237\u54a8\u8be2\u3001\u81ea\u52a8\u56de\u590d\u3001\u5ba2\u670d\u6570\u636e\u7edf\u8ba1\u7b49\u529f\u80fd\uff0c\u5e76\u652f\u6301\u591a\u4eba\u540c\u65f6\u4e3a\u4e00\u4e2a\u516c\u4f17\u53f7\u63d0\u4f9b\u670d\u52a1\uff0c\u8ba9\u4f01\u4e1a\u548c\u7528\u6237\u7684\u8fde\u63a5\u66f4\u4e3a\u65b9\u4fbf\u548c\u5feb\u6377\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u5fae\u4fe1\u516c\u4f17\u5e73\u53f0\u6781\u5927\u5730\u51cf\u5c11\u5ba2\u670d\u4eba\u5458\u7684\u5de5\u4f5c\u91cf\uff0c\u8ba9 \u7528\u6237\u5728\u5fae\u4fe1\u91cc\u81ea\u4e3b\u5b8c\u6210\u54a8\u8be2\u3001\u67e5\u8be2\u7b49\u64cd\u4f5c\u3002\u968f\u7740AI\uff08\u4eba\u5de5\u667a\u80fd\uff09\u5ba2\u670d\u3001\u8bed\u97f3\u673a\u5668\u4eba\u7b49\u6280\u672f\u7684\u6210\u719f\uff0c\u5fae\u4fe1\u5ba2\u670d\u529f\u80fd\u4f1a\u8fdb\u4e00\u6b65\u4f18\u8d28\u9ad8\u6548\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5fae\u4fe1\u4e00\u5b9a\u8981\u5b9e\u73b0\u4f01\u4e1a\u4ea7\u54c1\u529f\u80fd\u5fae\u4fe1\u5f00\u53d1\u8005\u6a21\u5f0f\u662f\u4e00\u4e2a\u5f00\u653e\u5f0f\u7684\u63a5\u53e3\uff0c\u53ef\u4ee5\u901a\u8fc7\u4ea7\u54c1\u540e\u53f0\u7684\u7f16\u5199\u8fdb\u884c\u540e\u53f0\u6539\u9020\uff0c\u5b8c\u6210\u6d88\u8d39\u6570\u636e\u7684\u63a5\u53e3\u5bf9\u63a5\uff0c\u4ece\u800c\u5b9e\u73b0\u4ea7\u54c1\u5728\u5fae\u4fe1\u91cc\u7684\u4e1a\u52a1\u8f6c\u5316\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6bd4\u5982\uff0c\u5f88\u591a\u8fde\u9501\u9910\u996e\u4f01\u4e1a\u5c31\u662f\u5fae\u4fe1\u670d\u52a1\u53f7\u7684\u53d7\u76ca\u7fa4\u4f53\u3002\u4ed6\u4eec\u5c06\u5fae\u4fe1\u670d\u52a1\u53f7\u8fdb\u884c\u6280\u672f\u5f00\u53d1\u548c\u6570\u636e\u5bf9\u63a5\uff0c\u589e\u8bbe\u4e86\u8ba2\u9910\u3001\u6392\u4f4d\u3001\u67e5\u770b\u83dc\u5355\u3001\u9884\u8ba2\u5916\u5356\u7b49\u83dc\u5355\u529f\u80fd\uff0c\u6216\u8005\u6dfb\u52a0\u5fae\u4fe1\u5361\u5238\u529f\u80fd\uff0c\u7ed1\u5b9a\u4f1a\u5458\u5361\u3001\u53d1\u653e\u4f18\u60e0\u5238\u7b49\uff0c\u6548\u679c\u76f8\u5f53\u4e0d\u9519\uff0c\u80fd\u591f\u63d0\u9ad8\u7528\u6237\u6d88\u8d39\u9891\u6b21\u548c\u6d88\u8d39\u989d\u5ea6\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u9910\u996e\u4f01\u4e1a\uff0c\u5c24\u5176\u662f\u5feb\u9910\uff0c\u4e00\u4e2a\u5171\u540c\u7279\u70b9\u5c31\u662f\u5373\u5174\u6d88\u8d39\uff0c\u6ee1\u8db3\u201c\u9891\u53d1\u201d\u201c\u591a\u9009\u201d\u201c\u77ed\u51b3\u7b56\u201d\u7684\u7279\u6027\u3002\u4e09\u8005\u5171\u540c\u4f5c\u7528\u65f6\uff0c\u5fae\u4fe1\u5728\u6d88\u8d39\u8005\u5feb\u901f\u505a\u51fa\u6d88\u8d39\u51b3\u7b56\u65f6\u7684\u4f5c\u7528\u5c31\u5c24\u4e3a\u660e\u663e\u3002\u6bcf\u4e00\u6b21\u7684\u63a8\u9001\uff0c\u518d\u8f85\u52a9\u4f18\u60e0\u5238\u7b49\u798f\u5229\u523a\u6fc0\uff0c\u90fd\u53ef\u80fd\u7acb\u523b\u8f6c\u5316\u4e3a\u6d88\u8d39\u8d2d\u4e70\u51b3\u7b56\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0d\u4ec5\u662f\u9910\u996e\u4f01\u4e1a\uff0c\u6240\u6709\u5177\u6709\u5373\u5174\u6d88\u8d39\u5c5e\u6027\u7684\u4f01\u4e1a\uff0c\u5982\u51fa\u884c\u884c\u4e1a\u3001 \u5feb\u6d88\u884c\u4e1a\u3001\u5546\u8d85\u4fbf\u5229\u5e97\u7b49\uff0c\u90fd\u9002\u5408\u628a\u5fae\u4fe1\u670d\u52a1\u53f7\u6253\u9020\u6210\u8d85\u7ea7 App\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u8bb2\u51e0\u4e2a\u5b9e\u9645\u6848\u4f8b\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u80af\u5fb7\u57fa\uff1a\u624b\u673a\u81ea\u52a9\u70b9\u9910 2016 \u5e74 3 \u6708 7 \u65e5\uff0c\u80af\u5fb7\u57fa\u4e0e\u5fae\u4fe1\u652f\u4ed8\u8fbe\u6210\u5408\u4f5c\uff0c\u5728\u5168\u56fd\u8d85\u8fc7 4700 \u5bb6\u95e8\u5e97\u540c\u65f6\u4e0a\u7ebf\u5fae\u4fe1\u652f\u4ed8\uff0c\u540c\u65f6\u5728\u5168\u56fd30 \u591a\u4e2a\u57ce\u5e02\u8d85 \u8fc7 2300 \u5bb6\u9910\u5385\u5f00\u901a\u624b\u673a\u81ea\u52a9\u70b9\u9910\u3002\u4ee5\u5fae\u4fe1\u652f\u4ed8\u4e3a\u8d77\u70b9\uff0c\u5b8c\u6210\u5fae\u4fe1\u4f53\u5185\u7684\u95ed\u73af\u5f0f\u8425\u9500\uff0c\u6253\u9020\u6570\u5b57\u5316\u7528\u9910\u4f53\u9a8c\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7528\u6237\u5728\u80af\u5fb7\u57fa\u7684\u5fae\u4fe1\u516c\u4f17\u53f7\u4e0a\u5c31\u80fd\u4f53\u9a8c\u201c\u624b\u673a\u81ea\u52a9\u70b9\u9910\u201d\u7684\u670d\u52a1\u529f\u80fd\u3002\u8fd9\u4e00\u529f\u80fd\u4e0d\u4ec5\u80fd\u8ba9\u987e\u5ba2\u4e0d\u7528\u6392\u961f\u70b9\u9910\uff0c\u751a\u81f3\u4e0d\u7528\u8fdb\u5e97\u5c31\u80fd\u5b8c\u6210\u70b9\u9910\u3001\u652f\u4ed8\u7684\u7cfb\u5217\u73af\u8282\u3002\u800c\u95e8\u5e97\u4e00\u65b9\u53ea\u9700\u6309\u7167\u8ba2\u5355\u51c6\u5907\u597d\u83dc\u54c1\uff0c\u7b49\u5f85\u7528\u6237\u5230\u5e97\u9886\u53d6\u5373\u53ef\uff0c\u5927\u5e45\u5ea6\u7f13\u89e3\u4e86\u9ad8\u5cf0\u65f6\u6bb5\u7684\u5ba2\u6d41\u538b\u529b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">FlowerPlus \u82b1\u52a0\uff1a\u5fae\u4fe1\u5927\u6d41\u91cf\u5e26\u6765\u7684\u7559\u5b58\u8f6c\u5316 FlowerPlus 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