{"id":23775,"date":"2018-06-22T11:23:27","date_gmt":"2018-06-22T03:23:27","guid":{"rendered":"http:\/\/www.fagao.me\/?p=23775"},"modified":"2018-06-22T11:23:27","modified_gmt":"2018-06-22T03:23:27","slug":"%e5%b9%b2%e8%b4%a7%e4%b8%80%e7%af%87%e6%96%87%e7%ab%a0%e8%ae%a9%e4%bd%a0%e5%ad%a6%e4%bc%9a%e5%a5%a5%e7%be%8e%e7%a4%be%e4%bc%9a%e5%8c%96%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%e6%a1%86%e6%9e%b6","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/23775.htm","title":{"rendered":"\u5e72\u8d27\u4e00\u7bc7\u6587\u7ae0\u8ba9\u4f60\u5b66\u4f1a\u5965\u7f8e\u793e\u4f1a\u5316\u8425\u9500\u7b56\u7565\u6846\u67b6"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2018_001.jpg\" alt=\"\"><\/p>\n<p>\u793e\u4f1a\u5316\u8425\u9500\u7b56\u7565\u6846\u67b6&#8221; inline=&#8221;0&#8243;&gt;<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/63\">\u793e\u4f1a\u5316\u8425\u9500<\/a>\u8d8b\u52bf\u6574\u5408\u7684\u793e\u4f1a\u5316\u89e3\u51b3\u65b9\u6848\uff08Integratedsocial solutions\uff09\u3002\u672a\u6765\u7684\u8425\u9500\u662f\u8de8\u754c\u548c\u878d\u5408\u7684\uff0c\u662f\u4e00\u4e2a\u6574\u4f53\u7b56\u7565\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u7b56\u7565\u5728\u672a\u6765\u663e\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\uff0c\u56e0\u4e3a\u672a\u6765\u662f\u878d\u5408\u7684\u4e16\u754c\u3002\u4ee4\u4eba\u5c16\u53eb\u7684\u4f53\u9a8c\uff08Remarkableexperience\uff09\u3002\u5728\u56fd\u5916\u6d41\u884c\u4e00\u79cd\u89c2\u70b9\uff1a\u6240\u6709\u7684\u8425\u9500\u8981\u4f18\u6b65\u5316\uff0c\u8981\u8003\u8651\u5230\u5206\u4eab\u7ecf\u6d4e\u7684\u7406\u5ff5\uff0c\u5b83\u5f3a\u8c03\u7684\u5c31\u662f\u4ee4\u4eba\u5c16\u53eb\u7684\u7528\u6237\u4f53\u9a8c\u3002\u8fd9\u4e2a\u7528\u6237\u4f53\u9a8c\u5728\u8fc7\u53bb\u53ef\u80fd\u53ea\u662f\u4e00\u4e2a\u9644\u52a0\u503c\uff0c\u53ef\u6709\u53ef\u65e0\u3002\u4f46\u662f\u5728\u672a\u6765\uff0c\u7528\u6237\u4f53\u9a8c\u53ef\u80fd\u4f1a\u53d8\u6210\u50cf\u5e7f\u544a\u3001\u516c\u5173\u4e00\u6837\uff0c\u4f1a\u53d8\u6210\u4f20\u64ad\u7684\u6e20\u9053\uff0c\u4f5c\u4e3a\u672a\u6765\u4e00\u79cd\u65b0\u7684\u8425\u9500\u5f62\u5f0f\u3002\u7ec6\u5206\u548c\u4eba\u7fa4\u5e02\u573a\u5212\u5206\uff08Segmentation\uff09\u3002\u65e0\u8bba\u505a\u793e\u7fa4\uff0c\u8fd8\u662f\u505a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/63\">\u793e\u4f1a\u5316\u8425\u9500<\/a>\uff0c\u6216\u5176\u4ed6\u4efb\u4f55\u5f62\u5f0f\u7684\u8425\u9500\uff0c\u672a\u6765\u90fd\u4f1a\u66f4\u52a0\u7cbe\u51c6\u3001\u66f4\u52a0\u5782\u76f4\u3001\u66f4\u52a0\u7ec6\u5206\uff0c\u6240\u4ee5\u5927\u6570\u636e\u7684\u5e94\u7528\u4e5f\u4f1a\u8003\u8651\u5728\u5176\u4e2d\u3002\u79d1\u6280\uff08Technology\uff09\u3002\u79d1\u6280\u7684\u53d1\u5c55\uff0c\u65b0\u6280\u672f\u7684\u5174\u8d77\uff0c\u6c38\u8fdc\u90fd\u662f\u63a8\u52a8\u8fd9\u4e2a\u884c\u4e1a\u8fdb\u6b65\u7684\u5f88\u5927\u9a71\u52a8\u529b\u3002\u793e\u4f1a\u4f01\u4e1a\u89e3\u51b3\u65b9\u6848 \uff08Socialbusiness solutions\uff09\u3002\u793e\u4f1a\u5316\u662f\u80fd\u591f\u5e2e\u52a9\u5230\u5546\u4e1a\uff0c\u7ed9\u4f01\u4e1a\u548c\u54c1\u724c\u5e26\u6765\u5546\u4e1a\u4ef7\u503c\u7684\u3002\u53d8\u5316\u7684\u5ba2\u6237\u4e4b\u65c5\u793e\u4f1a\u5316\u8425\u9500\u7b56\u7565\u6846\u67b6&#8221; 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inline=&#8221;0&#8243;&gt;<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/63\">\u793e\u4f1a\u5316\u8425\u9500<\/a>\u4f1a\u7ed9\u4f01\u4e1a\u5e26\u6765\u5404\u79cd\u5404\u6837\u7684\u5546\u673a\uff0c\u6bd4\u5982\u8bf4\u8046\u542c\u6d88\u8d39\u8005\u7684\u58f0\u97f3\uff0c\u901a\u8fc7\u8046\u542c\u62ff\u5230\u7528\u6237\u7684\u6570\u636e\uff0c\u7136\u540e\u53bb\u6307\u5bfc<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/63\">\u793e\u4f1a\u5316\u8425\u9500<\/a>\u3002\u8fd8\u6709\u793e\u4f1a\u5316\u5a92\u4f53\u8425\u9500\u3001\u62ff\u5230\u7528\u6237\u6570\u636e\uff0c\u6839\u636e\u6570\u636e\u8fdb\u884c\u4e00\u5bf9\u4e00\u6df1\u5165\u6c9f\u901a\uff0c\u628a\u6f5c\u5728\u987e\u5ba2\u8f6c\u5316\u6210\u76f4\u63a5\u987e\u5ba2\uff0c\u5bf9\u8001\u987e\u5ba2\u8fdb\u884c\u7ef4\u62a4\u3002Social care \u5c31\u662f\u5ba2\u670d\uff0c\u6bd4\u5982\u8bf4\u5728\u5fae\u4fe1\u4e0a\u9762\u53ef\u4ee5\u8fdb\u884c\u4e00\u5bf9\u4e00\u7684\u5bf9\u8bdd\u3002Social shopping\uff0c\u6bd4\u5982\u670b\u53cb\u5708\u7684\u8425\u9500\u3001\u5fae\u5546\u3002Conversation Impact\uff0cSocial CRM\uff0c\u9664\u4e86\u524d\u7aef\u652f\u6301\u7b56\u7565\uff0c\u5728\u6267\u884c\u7684\u65f6\u5019\uff0c\u4e5f\u8981\u4e0d\u65ad\u7684\u4f18\u5316\u8425\u9500\u6548\u679c\uff0c\u5bf9\u6267\u884c\u7684\u6570\u636e\u4e00\u76f4\u76d1\u542c\u3002\u793e\u4f1a\u5316\u89e3\u51b3\u6846\u67b6\u793e\u4f1a\u5316\u8425\u9500\u7b56\u7565\u6846\u67b6&#8221; inline=&#8221;0&#8243;&gt;\u4e0a\u56fe\u662f\u6211\u4eec\u81ea\u5df1\u7814\u53d1\u7684\u6846\u67b6\u3002\u5927\u5bb6\u8981\u505a\u7684\u6c38\u8fdc\u662f\u793e\u4f1a\u5316\u5a92\u4f53\u8046\u542c\u3002\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\uff0c\u6bd4\u5982\u5fae\u535a\u3001\u5fae\u4fe1\u7b49\u5e73\u53f0\uff0c\u9488\u5bf9\u4e00\u4e9b\u5173\u952e\u8bcd\uff0c\u7528\u4e00\u4e9b\u68c0\u6d4b\u5de5\u5177\uff0c\u6295\u653e\u8fd9\u4e9b\u5173\u952e\u8bcd\u5230\u6846\u67b6\u4e2d\uff0c\u8fdb\u884c\u76d1\u542c\uff0c\u5e76\u628a\u76d1\u542c\u7684\u6570\u636e\u8f6c\u5316\u6210\u62a5\u544a\uff0c\u5236\u5b9a\u793e\u4f1a\u5316\u5a92\u4f53\u8425\u9500\u7684\u7b56\u7565\uff0c\u518d\u4f18\u5316\u68c0\u6d4b\u5230\u7684\u8425\u9500\u6548\u679c\uff0c\u4e0d\u65ad\u4f18\u5316\u3002\u793e\u4f1a\u5316\u5a92\u4f53\u8425\u9500\u7b56\u7565\u5206\u4e3a\u5185\u5bb9\u7684\u8c03\u6027\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u6c9f\u901a\u7684\u53e3\u543b\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u5185\u5bb9\u7ed3\u6784\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u6bd4\u5982\u8bf4\u4f60\u7684\u5185\u5bb9\u4ee5\u5c0f\u6e05\u65b0\u7684\u53e3\u543b\uff0c\u8fd8\u662f\u8bf4\u840c\u840c\u54d2\u7684\u53e3\u543b\u3002\u4e2d\u95f4\u90e8\u5206\u7684 SEO&amp;Contentseeding\uff0c\u662f\u6307\u5728\u7b2c\u4e09\u65b9\u5e73\u53f0\u4e0a\uff0c\u6bd4\u5982\u522b\u4eba\u7684\u535a\u5ba2\uff0cBBS \u7b49\uff0c\u5927\u5bb6\u76f4\u63a5\u4f2a\u88c5\u6210\u7528\u6237\u5728\u4e0a\u9762\u65f6\u8fdb\u884c\u5185\u5bb9\u690d\u5165\uff0c\u6216\u8005\u8bf4\u4e92\u52a8\u3002Brand Assets \u662f\u6307\u81ea\u5a92\u4f53\uff0c\u6bd4\u5982\u8bf4\u6211\u4eec\u81ea\u5df1\u7684\u5fae\u4fe1\u5e73\u53f0\uff0c\u5fae\u535a\u8d26\u53f7\u7b49\u3002KOL \u6709\u653e\u5927\u7684\u6548\u679c\uff0c\u901a\u8fc7\u610f\u89c1\u9886\u8896\u7684\u793e\u4f1a\u5316\u5f71\u54cd\u529b\u653e\u5927\u6211\u4eec\u7684\u8425\u9500\u6548\u679c\u3002\u793e\u4f1a\u5316\u5a92\u4f53\u8046\u542c\u4ece\u56db\u4e2a\u5c42\u9762\u5165\u624b\uff1a1. Culture Trend\u3002\u6bd4\u5982\u53bb\u7814\u7a76 90 \u540e\u7684\u6d88\u8d39\u4e60\u60ef\u3001\u6587\u5316\u3001\u5173\u6ce8\u8bdd\u9898\u7b49\uff0c\u8fd9\u4e9b\u6570\u636e\u4ece\u54ea\u4e9b\u5730\u65b9\u5f97\u5230\uff1f\u6709\u4e00\u4e9b\u514d\u8d39\u5e73\u53f0\u53ef\u4ee5\u5f97\u5230\u514d\u8d39\u7684\u62a5\u544a\uff0c\u540c\u6837\u6709\u4ed8\u8d39\u7684\uff0c\u53ef\u4ee5\u505a\u4e00\u5bf9\u4e00\u7684\u8bbf\u8c08\u7b49\u7b49\u30022. Insight\u3002\u6bd4\u5982\u67d0\u7c7b\u4eba\u7fa4\u559c\u6b22\u4ec0\u4e48\u6837\u7684\u5e73\u53f0\uff0c\u5a92\u4f53\u7684\u884c\u4e3a\u4e60\u60ef\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u5728\u505a\u4ec0\u4e48\u4e8b\u60c5\uff0c\u4ee5\u53ca\u9891\u6b21\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6709\u6570\u636e\u663e\u793a\uff0c\u5988\u5988\u4eba\u7fa4\u4e0a\u7f51\u7684\u9ad8\u5cf0\u65f6\u6bb5\u662f\u665a\u4e0a\u5341\u70b9\u5230\u5341\u4e00\u70b9\u3002\u5979\u4eec\u5728\u505a\u4ec0\u4e48\u5462\uff1f\u5979\u4eec\u7528\u624b\u673a\u505a\u4e24\u4ef6\u4e8b\uff1a\u4e00\u662f\u8d2d\u7269\uff1b\u4e8c\u662f\u53bb\u77e5\u4e4e\u3001\u6bcd\u5a74 KOL 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