{"id":24496,"date":"2018-06-22T11:47:43","date_gmt":"2018-06-22T03:47:43","guid":{"rendered":"http:\/\/www.fagao.me\/?p=24496"},"modified":"2018-06-22T11:47:43","modified_gmt":"2018-06-22T03:47:43","slug":"%e5%b8%b8%e7%94%a8%e7%ab%9e%e4%bb%b7%e6%8e%92%e5%90%8d%e4%b8%93%e4%b8%9a%e6%9c%af%e8%af%ad%e5%a4%a7%e5%85%a8","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/24496.htm","title":{"rendered":"\u5e38\u7528\u7ade\u4ef7\u6392\u540d\u4e13\u4e1a\u672f\u8bed\u5927\u5168"},"content":{"rendered":"

\"\"<\/p>\n

\u3000\u3000\u4e0b\u9762\u662f\u4e00\u4e9b\u7ade\u4ef7\u6392\u540d sem \u4e13\u4e1a\u672f\u8bed\u5927\u5168\uff0c\u5bf9\u4e8e\u65b0\u52a0\u5165\u8fd9\u4e2a\u884c\u4e1a\u7684\u4eba\u6765\u8bf4\uff0c\u8fd8\u662f\u975e\u5e38\u7ba1\u7528\u7684\u3002\u6b22\u54e5SEM\u4e3a\u5927\u5bb6\u603b\u7ed3\u4e86\u4e00\u4e0b\uff0c\u5e76\u4e0d\u662f\u975e\u5e38\u7684\u5168\u9762\uff0c\u5927\u5bb6\u53ef\u4ee5\u7ee7\u7eed\u8865\u5145\u7684\u3002<\/p>\n

<\/div>\n

\u3000\u3000\u7ade\u4ef7\u6392\u540dsem\u4e13\u4e1a\u672f\u8bed\u5927\u5168<\/p>\n

\u3000\u3000\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500(Search engine marketing,SEM)\uff1a\u5305\u62ec\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\u548c\u641c\u7d22\u5f15\u64ce<\/a>\u7ade\u4ef7\u7b49\u591a\u4e2a\u65b9\u9762\u3002<\/p>\n

\u3000\u3000\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316(Search engine optimization, seo )\uff1a\u7528\u6765\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce<\/a>\u81ea\u7136\u6392\u540d\u7684\u4e00\u79cd\u6280\u672f\u624b\u6bb5\u3002<\/p>\n

\u3000\u30001. CPC\uff1a(Cost Per Click) \u6bcf\u6b21\u70b9\u51fb\u6210\u672c<\/p>\n

\u3000\u30002.PPC\uff1a\u662fPay-Per-Click\u7f29\u5199\uff0c\u6309\u70b9\u51fb\u4ed8\u8d39\uff0c\u5373\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u540e\u5e7f\u544a\u4e3b\u624d\u4e3a\u6b64\u4ed8\u8d39\uff0c\u662f\u76f8\u5bf9\u4e8eCPM\u5343\u4eba\u6b21\u5c55\u793a\u4ed8\u8d39\u7684\u7f51\u7edc\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u3002<\/p>\n

\u3000\u30003.CPM(Cost Per Thousand Impressions) \u6bcf\u5343\u6b21\u5370\u8c61(\u5c55\u793a)\u6210\u672c\u3002<\/p>\n

\u3000\u30004.CPA(Cost Per Action) \u6bcf\u6b21\u884c\u52a8\u6210\u672c<\/p>\n

\"\"<\/p>\n

\u3000\u30005.CPR(Cost Per Response) \u6bcf\u6b21\u56de\u5e94\u6210\u672c<\/p>\n

\u3000\u30006\u3001CPS\uff1a\u5546\u54c1\u63a8\u5e7f\u89e3\u51b3\u65b9\u6848(Commodity Promotion Solution),\u7b80\u79f0CPS\uff0c\u662f\u57fa\u4e8e\u95e8\u6237\u7ea7\u7f51\u7edc\u5a92\u4f53<\/a>\uff0c\u901a\u8fc7\u5168\u7ad9\u5145\u5206\uff0c\u8fde\u7eed\u7684\u5c55\u793a\u67d0\u5546\u54c1\uff0c\u4fc3\u4f7f\u7528\u6237\u8ba4\u77e5\uff0c\u559c\u597d\u5e76\u8d2d\u4e70\u7684\u4e00\u79cd\u521b\u65b0\u63a8\u5e7f\u65b9\u6cd5\u3002<\/p>\n

<\/div>\n

\u3000\u30007\u3001CTR(Click through Rate)\u70b9\u51fb\u7387\uff1a\u5e7f\u544a\u7684\u70b9\u51fb\u6b21\u6570\/\u5c55\u793a\u6b21\u6570 x 100\uff0c\u6295\u653e\u4e2d\u7684\u5e7f\u544a\u70b9\u51fb\u6bd4\u7387\u3002<\/p>\n

\u3000\u30008\u3001ACP(average click price)\uff0c\u5e73\u5747\u70b9\u51fb\u4ef7\u683c<\/p>\n

\u3000\u30009\u3001PPA (Pay Per Action)\uff0c \u53ea\u6709\u5f53\u5e26\u53bb\u7684\u4eba\u6d41\u91cf\u8f6c\u5316\u4e3a\u5b9e\u9645\u7684\u884c\u4e3a\uff0c\u6bd4\u5982\u8bf4\u6ce8\u518c\uff0c\u586b\u5199\u8868\u683c\u7b49\uff0c\u624d\u4f1a\u7ed9\u4e88\u5e7f\u544a\u8d39\u3002<\/p>\n

\u3000\u300010\u3001\u63a8\u5e7f\u8ba1\u5212(Campaign)\uff0c\u63a8\u5e7f\u8ba1\u5212\u662f\u63a8\u5e7f\u8d26\u6237\u6700\u9ad8\u7684\u5c42\u7ea7\u8bbe\u7f6e\uff0c\u901a\u8fc7\u63a8\u5e7f\u8ba1\u5212\u7684\u4f7f\u7528\uff0c\u53ef\u4ee5\u6839\u636e\u4ea7\u54c1\u7684\u7279\u6027\u6216\u4e2a\u4eba\u4e60\u60ef\u7b49\u66f4\u597d\u5730\u7ba1\u7406\u63a8\u5e7f\u9879\u76ee\u3002<\/p>\n

\u3000\u300011\u3001\u63a8\u5e7f\u5355\u5143(Keyword Groups)\uff0c\u63a8\u5e7f\u5355\u5143\u662f\u63a8\u5e7f\u8ba1\u5212\u4e0b\u7684\u63a8\u5e7f\u7ba1\u7406\u5355\u4f4d\uff0c\u5305\u62ec\u591a\u4e2a\u521b\u610f\u548c\u591a\u4e2a\u5173\u952e\u8bcd\u3002<\/p>\n

\u3000\u300012\u3001\u5173\u952e\u8bcd(Keyword)\uff0c\u5173\u952e\u8bcd\u662f\u63a8\u5e7f\u5546\u6237\u6240\u8d2d\u4e70\u7684\u4e00\u7cfb\u5217\u4e0e\u81ea\u8eab\u4ea7\u54c1\/\u670d\u52a1\u76f8\u5173\u7684\u8bcd\uff0c\u88ab\u641c\u7d22\u5f15\u64ce<\/a>\u7528\u6237\u7528\u6765\u67e5\u8be2\u76f8\u5173\u4fe1\u606f\u65f6\uff0c\u5c31\u4f1a\u5339\u914d\u5230\u63a8\u5e7f\u4fe1\u606f\u5e76\u5c55\u73b0\u5728\u7528\u6237\u7684\u641c\u7d22\u7ed3\u679c\u9875\u4e0a\u3002<\/p>\n

<\/div>\n

\"\"<\/p>\n

\u3000\u300013\u3001\u521b\u610f(Creative)\uff0c\u521b\u610f\u662f\u6307\u7f51\u6c11\u641c\u7d22\u89e6\u53d1\u5546\u6237\u7684\u63a8\u5e7f\u7ed3\u679c\u65f6\uff0c\u5c55\u73b0\u5728\u7f51\u6c11\u9762\u524d\u7684\u63a8\u5e7f\u4fe1\u606f\uff0c\u5305\u62ec\u4e00\u884c\u6807\u9898\u3001\u4e24\u884c\u63cf\u8ff0\uff0c\u4ee5\u53ca\u8bbf\u95eeURL\u548c\u663e\u793aURL\u3002<\/p>\n

\u3000\u300014\u3001\u6807\u9898(Headline)\uff0c\u6807\u9898\u662f\u521b\u610f\u7684\u4e00\u90e8\u5206\uff0c\u663e\u793a\u5728\u521b\u610f\u7684\u7b2c\u4e00\u884c\uff0c\u4ee5\u5e26\u4e0b\u5212\u7ebf\u7684\u84dd\u8272\u8d85\u94fe\u63a5\u5f62\u5f0f\u5c55\u73b0\u3002<\/p>\n

\u3000\u300015\u3001\u63cf\u8ff0(Description line)\uff0c\u63cf\u8ff0\u662f\u521b\u610f\u7684\u4e00\u90e8\u5206\uff0c\u663e\u793a\u5728\u521b\u610f\u7684\u7b2c\u4e8c\u81f3\u4e09\u884c\uff0c\u4ee5\u666e\u901a\u5b57\u4f53\u5c55\u73b0\u3002<\/p>\n

\u3000\u300016\u3001\u663e\u793aURL(Display URL)\uff0c\u663e\u793aURL\u662f\u521b\u610f\u7684\u4e00\u90e8\u5206\uff0c\u5c55\u793a\u5728\u63a8\u5e7f\u7ed3\u679c\u4e2d\u7684URL\u5730\u5740\uff0c\u5bf9\u663e\u793aURL\u7684\u8bbe\u7f6e\u4e0d\u4f1a\u5f71\u54cd\u7f51\u6c11\u5bf9\u5b9e\u9645\u94fe\u63a5\u7f51\u5740\u7684\u8bbf\u95ee\u3002<\/p>\n

\u3000\u300017\u3001\u8bbf\u95eeURL(Destination URL)\uff0c\u8bbf\u95eeURL\u662f\u70b9\u51fb\u63a8\u5e7f\u7ed3\u679c\u5b9e\u9645\u8bbf\u95ee\u7684URL\u5730\u5740\u3002<\/p>\n

\u3000\u300018\u3001\u63a8\u5e7f\u5730\u57df(Target Geo)\uff0c\u63a8\u5e7f\u5730\u57df\u662f\u641c\u7d22\u63a8\u5e7f\u7684\u4e00\u79cd\u63a8\u5e7f\u8bbe\u7f6e\uff0c\u901a\u8fc7\u5730\u7406\u533a\u57df\u5b9a\u4f4d\u76ee\u6807\u5ba2\u6237\u3002\u5bf9\u63a8\u5e7f\u5185\u5bb9\u8bbe\u7f6e\u63a8\u5e7f\u5730\u57df\u540e\uff0c\u53ea\u6709\u5f53\u6307\u5b9a\u5730\u57df\u7684\u7f51\u6c11\u641c\u7d22\u65f6\uff0c\u624d\u4f1a\u51fa\u73b0\u8fd9\u4e9b\u63a8\u5e7f\u5185\u5bb9\u3002<\/p>\n

\u3000\u300019\u3001\u63a8\u5e7f\u6392\u540d(Ranking)\uff0c\u63a8\u5e7f\u6392\u540d\u662f\u63a8\u5e7f\u7ed3\u679c\u5728\u641c\u7d22\u5f15\u64ce<\/a>\u9875\u9762\u63a8\u5e7f\u4f4d\u7f6e\u4e2d\u7684\u6392\u6b21\u3002<\/p>\n

\u3000\u300020\u3001\u5173\u952e\u8bcd\u5d4c\u5165(Keyword Insertion)\uff0c\u5173\u952e\u8bcd\u5d4c\u5165\u662f\u5728\u521b\u610f\u4e2d\u901a\u8fc7\u4f7f\u7528\u901a\u914d\u7b26\u5d4c\u5165\u5173\u952e\u8bcd\u3002\u88ab\u5d4c\u5165\u521b\u610f\u4e2d\u7684\u5173\u952e\u8bcd\u5c06\u5728\u63a8\u5e7f\u9875\u9762\u4e2d\u663e\u793a\uff0c\u63d0\u9ad8\u5ba2\u6237\u5bf9\u521b\u610f\u7684\u5173\u6ce8\u5ea6\u548c\u70b9\u51fb\u7387\u3002\u5305\u542b\u901a\u914d\u7b26\u7684\u521b\u610f\u5728\u5c55\u73b0\u65f6\uff0c\u5c06\u4ee5\u89e6\u53d1\u521b\u610f\u5c55\u73b0\u7684\u5173\u952e\u8bcd\u66ff\u4ee3\u901a\u914d\u7b26\u3002<\/p>\n

\u3000\u300021\u3001\u7740\u9646\u9875\u9762(Landing Page)<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3000\u3000\u4e0b\u9762\u662f\u4e00\u4e9b\u7ade\u4ef7\u6392\u540d sem \u4e13\u4e1a\u672f\u8bed\u5927\u5168\uff0c\u5bf9\u4e8e\u65b0\u52a0\u5165\u8fd9\u4e2a\u884c\u4e1a\u7684\u4eba\u6765\u8bf4\uff0c\u8fd8\u662f\u975e\u5e38\u7ba1\u7528\u7684\u3002\u6b22\u54e5SEM\u4e3a\u5927\u5bb6\u603b\u7ed3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[139],"class_list":["post-24496","post","type-post","status-publish","format-standard","hentry","category-news","tag-139"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/24496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=24496"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/24496\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=24496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=24496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=24496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}