{"id":24574,"date":"2018-06-22T11:50:21","date_gmt":"2018-06-22T03:50:21","guid":{"rendered":"http:\/\/www.fagao.me\/?p=24574"},"modified":"2018-06-22T11:50:21","modified_gmt":"2018-06-22T03:50:21","slug":"%e5%be%ae%e4%bf%a1%e5%85%ac%e4%bc%97%e5%8f%b7%e8%bf%90%e8%90%a5%e6%8a%80%e5%b7%a7%e4%bc%81%e4%b8%9a%e5%be%ae%e4%bf%a1%e8%bf%90%e8%90%a5%e7%9a%84%e6%a1%86%e6%9e%b6","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/24574.htm","title":{"rendered":"\u5fae\u4fe1\u516c\u4f17\u53f7\u8fd0\u8425\u6280\u5de7\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u7684\u6846\u67b6"},"content":{"rendered":"

\"\"<\/p>\n

\u8fd9\u7bc7\u5f00\u7bc7\u6559\u7a0b\uff0c\u6211\u4eec\u5f00\u59cb\u8bb2\u4f01\u4e1a\u5fae\u4fe1\u516c\u4f17\u53f7\u8fd0\u8425\u5b9e\u6218\uff0c\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u6846\u67b6\u3002\u4e5f\u5c31\u662f\u8bf4\u4f01\u4e1a\u505a\u5fae\u4fe1\u8fd0\u8425\u5230\u5e95\u8be5\u505a\u4ec0\u4e48\uff1f\u505a\u54ea\u4e9b\u5de5\u4f5c\uff1f\u4eca\u5929\u8fd9\u7bc7\u5148\u6765\u4e00\u4e2a\u6574\u4f53\u7684\u8fd0\u8425\u6846\u67b6\u3002<\/p>\n

\u6ca1\u6709\u57fa\u7840\u7684\u7ae5\u978b\uff0c\u53ef\u4ee5\u5148\u770b\u65b0\u5a92\u5b66\u4f1a\u516c\u4f17\u53f7\u7684\u76f8\u5173\u6559\u7a0b\uff1a<\/p>\n

\u65b0\u5a92\u4f53\u8fd0\u8425<\/a>\u5b9e\u64cd\u624b\u518c\uff1a\u65b0\u5a92\u4f53\u8d26\u53f7\u77e9\u9635<\/p>\n

\u65b0\u5a92\u4f53\u8fd0\u8425<\/a>\u5b9e\u64cd\u624b\u518c\uff1a\u8ba4\u8bc6\u65b0\u5a92\u4f53\u5e73\u53f0<\/p>\n

\u65b0\u5a92\u4f53\u8fd0\u8425<\/a>\u5b9e\u64cd\u624b\u518c\uff1a\u5fae\u4fe1\u516c\u4f17\u53f7\u6ce8\u518c\u6280\u5de7<\/p>\n

\u65b0\u5a92\u4f53\u8fd0\u8425<\/a>\u6559\u7a0b\u5e72\u8d27–\u5165\u95e8\uff1a\u4f01\u4e1a\u65b0\u5a92\u4f53\u8fd0\u8425<\/a>\u4eba\u5458\u914d\u7f6e<\/p>\n

\u4f01\u4e1a\u4f5c\u4e3a\u5546\u4e1a\u5316\u4e00\u4e2a\u7ec4\u7ec7\uff0c\u4e0d\u7ba1\u505a\u4efb\u4f55\u4e8b\u60c5\u90fd\u8981\u8003\u8651\u5230\u6210\u672c\u548c\u76c8\u5229\uff0c\u90a3\u4e48\u4f01\u4e1a\u505a\u5fae\u4fe1\u516c\u4f17\u53f7\u8fd0\u8425\u5fc5\u7136\u8981\u8003\u8651\u7684\u5c31\u662f\u600e\u4e48\u5b9e\u73b0\u76c8\u5229\uff1f\u5982\u4f55\u83b7\u5f97\u6709\u6548\u7528\u6237\uff1f\u5982\u4f55\u83b7\u5f97\u7c89\u4e1d\uff1f\u5982\u4f55\u8f6c\u5316\u7c89\u4e1d\uff1f\u5982\u4f55\u63d0\u9ad8\u56fe\u6587\u9605\u8bfb\u91cf\uff1f<\/p>\n

\u4f01\u4e1a\u505a\u5fae\u4fe1\u8425\u9500<\/a>\u5fc5\u7136\u8003\u8651\u7684\u5c31\u662f\u5982\u4f55\u83b7\u53d6\u6709\u6548\u7528\u6237\u548c\u7528\u6237\u8ba2\u5355\u3002\u90a3\u4e48\u8981\u60f3\u5b9e\u73b0\u83b7\u53d6\u6709\u6548\u7528\u6237\u548c\u8ba2\u5355\uff0c\u90a3\u4e48\u4f01\u4e1a\u5fc5\u987b\u51c6\u5907\u505a\u54ea\u4e9b\u5de5\u4f5c\u5462\uff1f<\/p>\n

\u4e00\u3001\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u6846\u67b6<\/p>\n

\u9996\u5148\u7ed9\u5927\u5bb6\u5c55\u793a\u4e00\u4e2a\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u7684\u6846\u67b6\uff0c\u5982\u679c\u60f3\u505a\u597d\uff0c\u5148\u6765\u81ea\u68c0\u4e00\u4e0b\u76ee\u524d\u4f01\u4e1a\u7684\u5fae\u4fe1\u6846\u67b6\uff1a\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u4e2a\u4eba\u53f7\u3001\u5fae\u4fe1\u7fa4\u3001\u5fae\u5e97\/\u5fae\u7f51\u9875\u3002\u8fd9\u51e0\u4e2a\u5206\u522b\u6709\u5206\u7c7b\uff0c\u662f\u81ea\u6709\uff1f\u8fd8\u662f\u5916\u90e8\u6709\u8d44\u6e90\uff1f<\/p>\n

<\/div>\n

\u5982\u679c\u4e0a\u9762\u7684\u6846\u67b6\u4e0d\u5168\uff0c\u90a3\u4e48\u5c31\u5148\u505a\u597d\u5427\uff0c\u540e\u9762\u6559\u7a0b\u5206\u5f00\u5c55\u793a\u5982\u4f55\u5b9e\u73b0\u3002<\/p>\n

\u4e8c\u3001\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u63a8\u5e7f\u6e20\u9053<\/p>\n

\u4e0a\u9762\u6211\u4eec\u90fd\u8bbe\u7f6e\u597d\u540e\uff0c\u5c31\u8981\u6e05\u695a\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u7684\u63a8\u5e7f\u6e20\u9053\uff0c\u5e38\u89c1\u7684\u63a8\u5e7f\u6e20\u9053\u5206\u522b\u662f\uff1aKOL\u3001\u5fae\u4fe1\u7fa4\u3001\u4e2a\u4eba\u53f7\u3001\u516c\u4f17\u53f7\u3002<\/p>\n

\u7528KOL\u63a8\u5e7f\uff0cKOL\u5c31\u662f\u610f\u89c1\u9886\u8896\uff0c\u4e5f\u5c31\u662f\u5927\u53f7\u3001\u5927V\uff0c\u5e73\u65f6\u8981\u591a\u5173\u6ce8\u4e00\u4e9b\u5927V\u5427\uff01\u5728\u8fd9\u91cc\u544a\u8bc9\u5927\u5bb6\u4e00\u4e2a\u79d8\u5bc6\uff1a\u4e00\u4e2a\u4e2a\u4eba\u5fae\u4fe1\u53f7\u6700\u591a\u5173\u6ce8999\u4e2a\u516c\u4f17\u53f7\u3002<\/p>\n

<\/div>\n

\u4f01\u4e1a\u4ea7\u54c1\u8981\u60f3\u901a\u8fc7\u5fae\u4fe1\u7fa4\u3001\u670b\u53cb\u5708\u3001\u516c\u4f17\u53f7\u3001KOL\u63a8\u5e7f\u51fa\u53bb\uff0c\u90a3\u4e48\u9996\u5148\u8981\u8bbe\u7f6e\u8f6c\u5316\u7684\u8def\u5f84\u548c\u65b9\u6cd5\u3002<\/p>\n

\u4f01\u4e1a\u4ea7\u54c1\u9996\u5148\u901a\u8fc7\u5fae\u7f51\u9875\u548c\u5fae\u5e97\u7684\u65b9\u5f0f\u505a\u597d\u5c55\u793a\uff0c\u7136\u540e\u901a\u8fc7\u56db\u4e2a\u6e20\u9053\u5c55\u793a\u54c1\u724c\u548c\u4ea7\u54c1\u4fe1\u606f\uff0c\u8fd9\u65f6\u9488\u5bf9\u7684\u7528\u6237\u90fd\u662f\u5f3a\u9700\u6c42\u7684\u7528\u6237\uff1b<\/p>\n

\u5982\u679c\u4f01\u4e1a\u4ea7\u54c1\u4ee5\u56fe\u6587\u3001\u5fae\u5e7f\u64ad\u5fae\u89c6\u9891\u5f62\u5f0f\u5448\u73b0\uff0c\u90a3\u4e48\u6211\u4eec\u5c55\u793a\u7684\u65f6\u5019\u5c31\u662f\u4ea7\u54c1\u6545\u4e8b\u7b49\u7c7b\u7684\u4fe1\u606f\uff0c\u9488\u5bf9\u7684\u7528\u6237\u5c31\u662f\u5f31\u9700\u6c42\u7684\u7528\u6237\uff1b<\/p>\n

\u901a\u8fc7\u6d3b\u52a8\u6216\u5956\u54c1\u65b9\u5f0f\u5c55\u793a\u4ea7\u54c1\uff0c\u90a3\u4e48\u6211\u4eec\u5c31\u9488\u5bf9\u7684\u90fd\u662f\u65e0\u9700\u6c42\u7684\u7528\u6237\u3002\u53ea\u6709\u7528\u6237\u9700\u6c42\u660e\u786e\uff0c\u624d\u80fd\u8fbe\u5230\u4f60\u7684\u8425\u9500\u76ee\u6807\u3002<\/p>\n

<\/div>\n

\u4e09\u3001\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u7684\u6b65\u9aa4<\/p>\n

\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u6b65\u9aa4\uff1a\u505a\u884c\u4e1a\u5206\u6790\u3001\u53d7\u4f17\u5206\u6790\u548c\u76ee\u6807\u8bbe\u7f6e\uff1b\u7136\u540e\u786e\u5b9a\u5185\u5bb9\u65b9\u5411\u3001\u5173\u4e8e\u4ea7\u54c1\u7684\u6587\u6848\u5982\u4f55\u4ea7\u751f\uff1b\u505a\u7528\u6237\u8fd0\u8425<\/a>\u3001\u5185\u5bb9\u8fd0\u8425<\/a>\u3001\u6d3b\u52a8\u8fd0\u8425\u3001\u63a8\u5e7f\u7b56\u7565\uff1b\u6570\u636e\u5206\u6790\u4ea7\u751f\u5bf9\u6548\u679c\u7684\u8bc4\u4ef7\uff0c\u4ee5\u53ca\u5c97\u4f4d\u8bbe\u7f6e\u4ee5\u53caKPI\u8003\u6838\u3002<\/p>\n

<\/div>\n

\u9996\u5148\u8981\u8bbe\u5b9a\u6e05\u6670\u76ee\u6807<\/p>\n

\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u6709\u6ca1\u6709\u6570\u636e\u5316\u7684\u6307\u6807\uff1f\u884c\u4e1a\u6570\u636e\u6709\u6ca1\u6709\uff0c\u5c24\u5176\u662f\u884c\u4e1a\u4e2d\u8ddf\u81ea\u5df1\u4e1a\u52a1\u6709\u5173\u7684\u6570\u636e\u662f\u4ec0\u4e48\uff1f\u518d\u6709\u8981\u5fc5\u987b\u505a\u7684\u5c31\u662f\u6709\u7cbe\u51c6\u7684\u7528\u6237\u753b\u50cf\uff0c\u4e5f\u5c31\u662f\u8981\u6709\u53d7\u4f17\u7684\u6570\u636e\uff0c\u53d7\u4f17\u559c\u597d\u3001\u53d7\u4f17\u5c5e\u6027\u7b49\u7b49\u3002\u8fd8\u6709\u5c31\u662f\u77e5\u9053\u7ade\u54c1\u662f\u8c01\uff1f\u7ade\u54c1\u7684\u4e00\u4e9b\u7279\u70b9\u662f\u4ec0\u4e48\uff1f\u81ea\u8eab\u7684\u6570\u636e\u6709\u6ca1\u6709\uff1fSWOT\u5206\u6790\u3002<\/p>\n

\u76ee\u6807\u7684\u8bbe\u7f6e\u8981\u6839\u636e\u7528\u6237\u9700\u6c42\u8bbe\u5b9a\uff1a\u6839\u636e\u7528\u6237\u7684\u9700\u6c42\u7a0b\u5ea6\u4e0d\u540c\uff0c\u8bbe\u7f6e\u4e0d\u540c\u7684\u76ee\u6807\u3002<\/p>\n

\u56db\u3001\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u63a8\u5e7f\u7b56\u7565<\/p>\n

\u63a8\u5e7f\u5fae\u4fe1\u516c\u4f17\u53f7\u56db\u5927\u6e20\u9053\uff1a\u670b\u53cb\u5708\u3001\u5fae\u4fe1\u7fa4\u3001\u516c\u4f17\u53f7\u3001KOL\u3002<\/p>\n

\u670b\u53cb\u5708\u548c\u5fae\u4fe1\u7fa4\u5c31\u9700\u8981\u6211\u4eec\u63a8\u5e7f\u524d\u9996\u5148\u8981\u6709\u901a\u8baf\u5f55\u670b\u53cb\u548c\u52a0\u5165\u597d\u591a\u7684\u76ee\u6807\u7528\u6237\u6240\u5728\u7684\u5fae\u4fe1\u7fa4\uff0c\u8fd9\u6837\u624d\u80fd\u5feb\u901f\u770b\u5230\u63a8\u5e7f\u7684\u6548\u679c\u3002<\/p>\n

\u5173\u4e8e\u5fae\u4fe1\u516c\u4f17\u53f7\u63a8\u5e7f\uff0c\u5c31\u9700\u8981\u5efa\u7acb\u65b0\u5a92\u4f53\u8d26\u53f7\u77e9\u9635\u8fdb\u884c\u63a8\u5e7f\u3002\u8d26\u53f7\u77e9\u9635\u600e\u4e48\u5efa\u6e05\u770b\uff1a\u65b0\u5a92\u4f53\u8fd0\u8425<\/a>\u5b9e\u64cd\u624b\u518c\uff1a\u65b0\u5a92\u4f53\u8d26\u53f7\u77e9\u9635\u6587\u7ae0\u4ecb\u7ecd\u3002<\/p>\n

KOL\u63a8\u5e7f\uff1a\u627e\u51fa\u53d7\u4f17\u6240\u5173\u6ce8\u7684\u5fae\u4fe1\u516c\u4f17\u53f7\uff0c\u7136\u540e\u76d1\u63a7\u6bcf\u4e2a\u516c\u4f17\u53f7\u7684\u53d1\u8868\u56fe\u6587\u4fe1\u606f\u7684\u9605\u8bfb\u91cf\uff1a\u7b2c\u4e00\u6761\u548c\u7b2c\u4e8c\u6761\u7684\uff0c\u8fde\u7eed\u76d1\u63a7\u51e0\u5929\u5c31\u80fd\u5224\u65ad\u5177\u4f53\u591a\u5c11\u7c89\u4e1d\u6570\u4e86\uff0c\u540e\u9762\u6587\u7ae0\u518d\u7ed9\u5927\u5bb6\u4ecb\u7ecd\u8be6\u7ec6\u6848\u4f8b\u3002<\/p>\n

\u4e94\u3001\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u7684KPI\u8bbe\u7f6e\u548c\u56e2\u961f\u8bbe\u7f6e<\/p>\n

\u4f01\u4e1a\u505a\u5fae\u4fe1\u8425\u9500<\/a>\u9700\u8981\u505a\u597dKPI\uff0c\u867d\u7136\u597d\u591a\u505a\u65b0\u5a92\u4f53\u7684\u90fd\u5f88\u8ba8\u538cKPI\uff0c\u4f46\u662f\u4f01\u4e1a\u60f3\u89c4\u6a21\u5316\u3001\u6d41\u7a0b\u5316\u8fd8\u662f\u559c\u6b22KPI\u7684\uff0c\u8fd9\u4e2a\u600e\u4e48\u7834\uff1f\u5c31\u8981\u770b\u4f01\u4e1a\u51b3\u7b56\u8005\u7684\u9b44\u529b\u4e86\uff01\u65b0\u5a92\u5b66\u4f1a\u6728\u5b50\u674e\u5efa\u8bae\u4f01\u4e1a\u51b3\u7b56\u8005\u524d\u671f\u90fd\u53ef\u4ee5\u5c1d\u8bd5\u3002<\/p>\n

\u5fae\u4fe1\u8fd0\u8425\u56e2\u961f\u914d\u7f6e\u57fa\u672c\u662f\uff1a\u4e3b\u7ba11\u540d\u3001\u7f8e\u5de5\u3001\u6587\u6848\u3001\u63a8\u5e7f\u3001\u5ba2\u670d\u82e5\u5e72\u3002<\/p>\n

<\/div>\n

\u8fd9\u4e2a\u6587\u7ae0\u5c31\u5177\u4f53\u7ed9\u5927\u5bb6\u8bb2\u89e3\u4e86\u5982\u4f55\u505a\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\uff0c\u5fae\u4fe1\u8fd0\u8425\u6846\u67b6\u5982\u4f55\u642d\u5efa\uff1f\u603b\u4e4b\u5927\u5bb6\u8981\u60f3\u505a\u597d\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\uff0c\u5c31\u8981\u5206\u6790\u597d\uff1a\u505a\u4ec0\u4e48\u4e8b\uff1f\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u53d7\u4f17\u662f\u8c01\uff1f\u4ea7\u54c1\u662f\u4ec0\u4e48\uff1f\u5185\u5bb9\u600e\u4e48\u4ea7\u751f\uff1f\u5982\u4f55\u63a8\u5e7f\uff1f\u7528\u591a\u5c11\u4eba\u505a\uff1f\u9884\u7b97\u662f\u591a\u5c11\uff1f\u505a\u5b8c\u540e\u7684\u6570\u636e\u600e\u4e48\u6837\uff1f\u4e5f\u5c31\u662f\u505a\u5fae\u4fe1\u8fd0\u8425\u8981\u6e05\u695a\uff1a\u4e8b\u3001\u4eba\u3001\u8d22\u3001\u7269\u8fd9\u51e0\u9879\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8fd9\u7bc7\u5f00\u7bc7\u6559\u7a0b\uff0c\u6211\u4eec\u5f00\u59cb\u8bb2\u4f01\u4e1a\u5fae\u4fe1\u516c\u4f17\u53f7\u8fd0\u8425\u5b9e\u6218\uff0c\u4f01\u4e1a\u5fae\u4fe1\u8fd0\u8425\u6846\u67b6\u3002\u4e5f\u5c31\u662f\u8bf4\u4f01\u4e1a\u505a\u5fae\u4fe1\u8fd0\u8425\u5230\u5e95\u8be5\u505a\u4ec0\u4e48\uff1f\u505a\u54ea\u4e9b\u5de5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[141],"class_list":["post-24574","post","type-post","status-publish","format-standard","hentry","category-news","tag-141"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/24574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=24574"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/24574\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=24574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=24574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=24574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}