{"id":25148,"date":"2018-06-29T22:36:10","date_gmt":"2018-06-29T14:36:10","guid":{"rendered":"http:\/\/www.fagao.me\/?p=25148"},"modified":"2018-06-29T22:36:10","modified_gmt":"2018-06-29T14:36:10","slug":"%e7%99%be%e5%ba%a6%e4%bf%a1%e6%81%af%e6%b5%81-8%e5%a5%97%e6%b8%b8%e6%88%8f%e8%a1%8c%e4%b8%9a%e6%8a%95%e6%94%be%e5%88%9b%e6%84%8f2%e7%a7%8d%e7%bb%84%e5%90%88%e5%ae%9a%e5%90%91%e6%8b%bf%e5%8e%bb","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/25148.htm","title":{"rendered":"\u767e\u5ea6\u4fe1\u606f\u6d41 8\u5957\u6e38\u620f\u884c\u4e1a\u6295\u653e\u521b\u610f+2\u79cd\u7ec4\u5408\u5b9a\u5411\u62ff\u53bb"},"content":{"rendered":"

\"\"<\/p>\n

\u5199\u5728\u524d\u9762<\/p>\n

\u672c\u6587\u63a8\u8350 \u6e38\u620f\u63a8\u5e7f\u4ece\u4e1a\u8005 \u9605\u8bfb\u5b66\u4e60\uff0c\u5168\u6587 1626 \u5b57\uff0c\u9605\u8bfb\u65f6\u957f5\u5206\u949f\u3002\u70b9\u51fb\u3010 \u9605\u8bfb\u539f\u6587 \u3011\u53ef\u83b7\u5f97\u5b8c\u6574 \u300a\u624b\u767e\u6e38\u620f\u884c\u4e1a\u6295\u653e\u7b56\u7565\u300b<\/p>\n

\u524d\u51e0\u5929,APP\u5e72\u8d27\u94fa\u5b50\u53d1\u5e03\u4e86\u4e00\u7bc7\u300a \u767e\u5ea6\u4fe1\u606f\u6d41 | \u6295\u653e\u5168\u6d41\u7a0b\uff0c\u4ece\u521b\u610f\u4f18\u5316\u5230\u51fa\u4ef7\u8c03\u6574\u4e00\u5e76\u7ed9\u4f60\uff01 \u300b\uff0c\u70ed\u5fc3\u7f51\u53cb\u5f20\u5fb7\u541b\u7559\u8a00\u8bc4\u8bba\u8bf4\uff1a<\/p>\n

<\/div>\n

\u786e\u5b9e\u5728\u767e\u5ea6\u4fe1\u606f\u6d41\u7684\u4e09\u4e2a\u8d44\u6e90\uff08 \u624b\u673a\u767e\u5ea6\u3001\u767e\u5ea6\u6d4f\u89c8\u5668\u3001\u767e\u5ea6\u8d34\u5427 \uff09\u4e2d\uff0c\u624b\u673a\u767e\u5ea6\u7684\u91cf\u6700\u5927\uff0c\u540c\u65f6\u4e5f\u662f\u6700\u53d7\u5e7f\u544a\u4e3b\u9752\u7750\u7684\uff0c\u4ece2017\u5e74\u4e0a\u534a\u5e74\u7684\u5e7f\u544a\u4e3b\u6d88\u8017\u6765\u770b\uff0c\u624b\u673a\u767e\u5ea6\u6240\u5360\u6bd4\u91cd\u5360\u7edd\u5bf9\u4f18\u52bf\uff0c\u800c\u4e14\u91cf\u7ea7\u5728\u5feb\u901f\u63d0\u5347\u3002<\/p>\n

<\/div>\n

\u5728\u6211\u7684\u4e0a\u4e00\u7bc7\u6587\u7ae0\u300a \u767e\u5ea6\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\uff0c\u5230\u5e95\u503c\u4e0d\u503c\u5f97\u505a\uff1f \u300b\u4e2d\uff0c\u6709\u63d0\u5230\u8fc7\uff1a \u624b\u673a\u767e\u5ea6APP\u6708\u7528\u6237\u89c4\u6a21\uff0c4\u4ebf\uff0c\u6708\u5ea6\u4eba\u5747\u65f6\u957f289\u5206\u949f\u3002\u624b\u673a\u767e\u5ea6+\u767e\u5ea6wap\u7aef\u7528\u6237\u6570\uff0c6\u4ebf+\uff0c\u624b\u673a\u767e\u5ea6\u8d44\u8baf\u6d41\u65e5\u6d3b\u7528\u6237\u5df2\u8fbe\u52308300\u4e07\u3002<\/p>\n

\u6e38\u620f\u884c\u4e1a\u63a8\u5e7f\uff0c\u4e00\u76f4\u90fd\u5411\u6709\u91cf\u7684\u6e20\u9053\u9760\u62e2\uff0c6\u6708\uff0c\u6e38\u620f\u884c\u4e1a\u5728\u624b\u767e\u4e0a\u7684\u6295\u653e\u662f\u6574\u4e2a\u767e\u5ea6\u4fe1\u606f\u6d41\u768495%+ \u3002<\/p>\n

<\/div>\n

\u600e\u6837\u63d0\u5347\u6e38\u620f\u884c\u4e1a\u5728\u624b\u767e\u7684\u6295\u653e\u6548\u679c\uff1f8\u5957\u6e38\u620f\u884c\u4e1a\u6295\u653e\u521b\u610f+2\u79cd\u7ec4\u5408\u5b9a\u5411\u6765\u652f\u62db\u3002<\/p>\n

\u521b\u610f\u4f18\u5316<\/p>\n

\u5bf9\u4e8e\u4efb\u4f55\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u6e20\u9053\u6765\u8bf4\uff0cCTR\u90fd\u662f\u5f71\u54cd\u6295\u653e\u6548\u679c\u548c\u5e7f\u544a\u6210\u672c\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u63d0\u9ad8CTR\uff0c\u5c31\u9700\u8981\u6765\u4f18\u5316\u521b\u610f\u4ee5\u53ca\u521b\u610f\u548c\u8d44\u6e90\u4f4d\u642d\u914d\u3002<\/p>\n

\u6211\u5728\u4e4b\u524d\u7684\u6587\u7ae0\u4e2d\u4ecb\u7ecd\u8fc7\uff0c\u767e\u5ea6\u4fe1\u606f\u6d41\u7684\u5c55\u73b0\u6837\u5f0f\u5305\u62ec \u5355\u56fe\u3001\u4e09\u56fe\u3001\u4e0b\u8f7d\u548c\u5c0f\u56fe\u89c6\u9891 \uff0c\u5c0f\u56fe\u89c6\u9891\u76ee\u524d\u8fd8\u5728\u6d4b\u8bd5\u4e2d\u3002<\/p>\n

\u5404\u4e2a\u4f4d\u7f6e\u7684CTR\u7684\u6548\u679c\u4e0d\u540c\uff0c\u8fd9\u8fb9\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u6295\u653e\u5747\u503c\uff1a \u5355\u56fe-CTR1.26%\uff1b\u4e09\u56fe-CTR1.51%\uff1b\u4e0b\u8f7d-CTR1.27% \uff0c\u4eceCTR\u6765\u770b\uff0c\u4e09\u56fe\u6837\u5f0f\u7684\u70b9\u51fb\u7387\u6700\u9ad8\uff0c\u56e0\u4e3a\u56fe\u7247\u66f4\u591a\u5c55\u73b0\u66f4\u4e30\u5bcc\uff0c\u76f8\u5bf9\u7684CPC\u7684\u51fa\u4ef7\u4e5f\u9700\u8981\u66f4\u9ad8\u3002<\/p>\n

\u9009\u597d\u4e86\u4f4d\u7f6e\u4e0a\u521b\u610f\uff0c\u4ec0\u4e48\u521b\u610f\u6548\u679c\u597d\uff1f\u5206\u4eab8\u79cd\u767e\u5ea6\u4fe1\u606f\u6d41\u6e38\u620f\u4f18\u8d28\u521b\u610f\uff1a<\/p>\n

\u2460\u6050\u6016\u7c7b\u521b\u610f,CTR 8.13%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u7a81\u51fa\u6050\u6016\u5356\u70b9\uff0c\u7528\u6050\u6016\u7684\u6e38\u620f\u753b\u9762\u548c\u201c\u98a4\u6296\u201d\u8fd9\u6837\u7684\u6587\u5b57\u63cf\u8ff0\uff0c\u5f15\u8d77\u5bf9\u6050\u6016\u9898\u6750\u611f\u5174\u8da3\u7684\u53d7\u4f17\u70b9\u51fb\u3002<\/p>\n

\u2461\u56fe\u7247\u8bf1\u60d1\u7c7b\u521b\u610f,CTR 4.10%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u552f\u7f8e\u7684\u753b\u9762\u3001\u7f8e\u4e3d\u7684\u4eba\u7269\uff0c\u5f15\u8d77\u53d7\u4f17\u4fdd\u62a4\u6b32\uff0c\u6587\u6848\u4e2d\u7528\u201c\u5c0f\u59d0\u59d0\u201d\u548c\u201c\u5b88\u62a4\u201d\u5b57\u773c\uff0c\u5f15\u53d1\u7537\u751f\u70ed\u8840\u82f1\u96c4\u68a6\u3002<\/p>\n

\u2462IP\u60c5\u6000\u7c7b\u521b\u610f,CTR 1.7%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u6587\u6848\u63d0\u793a\u7ecf\u5178IP\u540d\u2015\u2015\u4ed9\u5251\uff0c\u5f15\u8d77\u8001\u7c89\u6ce8\u610f\uff0c\u201c22\u5e74\u201d\u6253\u60c5\u6000\u724c\uff0c\u914d\u56fe\u662f\u4ed9\u5251\u7cfb\u5217\u4eba\u7269\u56fe\u7247\uff0c\u80fd\u6709\u6548\u8f6c\u5316IP\u73a9\u5bb6\u7fa4\u4f53\u3002<\/p>\n

\u2463\u6bd4\u8f83\u7c7b\u521b\u610f,CTR 2.07%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u6587\u6848\u4e2d\u5e26\u4e0a\u5927\u70ed\u7684\u738b\u8005\u8363\u8000\uff0c\u5c06\u81ea\u5df1\u4e0e\u738b\u8005\u8363\u8000\u6bd4\u80a9\uff0c\u5f15\u8d77\u53d7\u4f17\u6ce8\u610f\u548c\u4f53\u9a8c\u7684\u6b32\u671b\u3002<\/p>\n

\u2464\u6587\u6848\u8bf1\u60d1\u7c7b\u521b\u610f,CTR 2.36%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u7f8e\u5973\u548c\u8001\u5a46\u6765\u5438\u5f15\u7537\u6027\u73a9\u5bb6\u6ce8\u610f\uff0c\u914d\u4ee5\u753b\u98ce\u7cbe\u7f8e\u7684\u6e38\u620f\u622a\u56fe\u3002<\/p>\n

\u2465\u5b66\u751f\u7c7b\u521b\u610f,CTR 2.14%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u91c7\u7528\u65b0\u95fb\u4f53\uff0c\u6587\u6848\u63cf\u8ff0\u5b66\u751f\u81f4\u656c\u7ecf\u5178\u7684\u6545\u4e8b\uff0c\u6a21\u4eff\u539f\u751f\u65b0\u95fb\u4fe1\u606f<\/p>\n

\u2466\u641e\u7b11\u7c7b\u521b\u610f,CTR 2.14%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u4ee5\u641e\u7b11\u6bb5\u5b50\u7684\u5f62\u5f0f\uff0c00\u540e\u4e0e80\u540e\u7684\u5bf9\u6bd4\uff0c\u5f15\u53d180\u540e\u60c5\u6000\uff0c\u914d\u56fe\u91c7\u7528\u771f\u5b9e\u7f51\u5427\u7167\u7247\uff0c\u6a21\u4eff\u539f\u751f\u65b0\u95fb\u3002<\/p>\n

\u2467\u88c5\u5907\u7c7b\u521b\u610f,CTR 3.34%<\/p>\n

<\/div>\n

\u521b\u610f\u89e3\u8bfb\uff1a\u6587\u6848\u7a81\u51fa\u88c5\u5907\uff0c\u7528\u201c98%\u7206\u7387\u201d\u201c\u81ea\u7531\u8f6c\u804c\u201d\u6ee1\u8db3\u73a9\u5bb6\u5bf9\u88c5\u5907\u7684\u6e34\u671b\uff0c\u914d\u4e0a\u9177\u70ab\u7684\u88c5\u5907\u56fe\uff0c\u5f15\u8d77\u73a9\u5bb6\u5174\u8da3\u3002<\/p>\n

\u5b9a\u5411\u4f18\u5316<\/p>\n

\u767e\u5ea6\u4fe1\u606f\u6d41\u7684\u5b9a\u5411\u4e3b\u8981\u7531\u4e09\u7c7b\u5b9a\u5411\u6784\u6210\uff0c\u4eba\u7fa4\u5b9a\u5411\u3001\u5173\u952e\u8bcd\u5b9a\u5411\u4ee5\u53ca\u5174\u8da3\u5b9a\u5411\u3002\u4eba\u7fa4\u5b9a\u5411\u6bd4\u8f83\u57fa\u7840\uff0c\u5bb9\u6613\u7406\u89e3\uff0c\u4e3b\u8981\u804a\u804a\u5173\u952e\u8bcd\u4f18\u5316<\/a>\u548c\u5b9a\u5411\u642d\u914d\u3002<\/p>\n

\u4e0a\u6587\u4e2d\u70ed\u5fc3\u7f51\u53cb\u5f20\u5fb7\u541b\u8bf4\u5230\uff1a \u767e\u5ea6\u4fe1\u606f\u6d41\u76f8\u5bf9\u5176\u4ed6\u4fe1\u606f\u6d41\u6e20\u9053\u6700\u5927\u7684\u4f18\u52bf\u5728\u4e8e\uff0c\u4e00\u4e2a\u521b\u610f\u53ef\u4ee5\u6dfb\u52a01000\u4e2a\u5173\u952e\u8bcd\u3002<\/p>\n

\u5173\u952e\u8bcd\u505a\u8fc7SEM\u7684\u90fd\u61c2\uff0c\u4f46\u662f\u5728\u5b9e\u9645\u6295\u653e\u4e2d\uff0c\u7167\u642cSEM\u7684\u5173\u952e\u8bcd\u6548\u679c\u5e76\u4e0d\u7406\u60f3\uff0c\u5f80\u5f80\u9020\u6210\u5b9a\u5411\u8fc7\u7a84\uff0c\u8dd1\u4e0d\u51fa\u53bb\u3002<\/p>\n

\u4ee5\u6e38\u620f\u884c\u4e1a\u4e3a\u4f8b\uff0c\u5b9a\u5411\u8be5\u5982\u4f55\u642d\u914d\u5462\uff1f<\/p>\n

\u2460\u6e38\u620f\u8bcd+\u5404\u7c7b\u5174\u8da3\uff0c\u5c06\u6e38\u620f\u9886\u57df\u7684\u4e00\u4e9b\u5173\u952e\u8bcd\uff0c\u4f8b\u5982\u6e38\u620f\u540d\u3001IP\u540d\u7b49\u7b49\uff0c\u4e0e\u5404\u79cd\u5174\u8da3\u5b9a\u5411\u7ec4\u5408\uff0c\u518d\u6839\u636e\u8f6c\u5316\u6548\u679c\u505a\u5174\u8da3\u7b5b\u9009\uff0c\u8fbe\u5230\u8d28\u4e0e\u91cf\u7684\u5e73\u8861\u3002<\/p>\n

\u2461\u975e\u6e38\u620f\u8bcd+\u6e38\u620f\u5174\u8da3\uff0c\u5728\u5173\u952e\u8bcd\u9009\u62e9\u4e0a\u5e7f\u6cdb\u9009\u62e9\uff0c\u5927\u91cf\u6269\u5c55\u6f5c\u5728\u4eba\u7fa4\uff0c\u518d\u901a\u8fc7\u6e38\u620f\u5174\u8da3\u5b9a\u5411\uff0c\u5728\u5e7f\u6cdb\u4eba\u7fa4\u4e2d\u6765\u5bfb\u627e\u6f5c\u5728\u6e38\u620f\u4eba\u7fa4\uff0c\u5982IP\u4eba\u7fa4\u3001\u5927R\u73a9\u5bb6\u7b49\u3002<\/p>\n

\u4e0b\u9762\u4ee5\u4e24\u4e2a\u6848\u4f8b\uff0c\u6765\u5177\u4f53\u8bf4\u4e0b\u8fd9\u4e24\u79cd\u7ec4\u5408\u5982\u4f55\u8fd0\u7528<\/p>\n

1\u3001\u67d0\u6050\u6016\u624b\u6e38\uff1a\u5173\u952e\u8bcd\u4e3a\u4e3b\uff0c\u642d\u914d\u4e0d\u540c\u5174\u8da3<\/p>\n

<\/div>\n

\u6295\u653e\u6548\u679c\uff1a<\/p>\n

CTR 2.54%<\/p>\n

CPC 1.14\u5143<\/p>\n

\u4f18\u5316\u6280\u5de7\uff1a<\/p>\n

\u5728\u7ed3\u6784\u4e0a\uff0c\u8be5\u6e38\u620f\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u628a\u66dd\u5149\u9ad8\u7684\u5173\u952e\u8bcd\u5206\u8ba1\u5212\uff0c\u76f8\u540c\u5b9a\u5411\u642d\u914d\u4e0d\u540c\u7684\u521b\u610f\u3002\u5728\u5b9a\u5411\u4e0a\u4ee5\u5173\u952e\u8bcd\u4e3a\u4e3b\uff0c\u642d\u914d\u4e0d\u540c\u7684\u5174\u8da3\uff0c\u5173\u952e\u8bcd\u5305\u62ec\uff1a\u54c1\u724c\u8bcd\u3001\u7ade\u54c1\u8bcd\u3001\u624b\u6e38\u8bcd\u7b49\u3002<\/p>\n

2\u3001\u67d0\u624b\u6e38\u516c\u53f8\uff1a\u975e\u6e38\u620f\u8bcd\u6269\u5c55\u4eba\u7fa4<\/p>\n

<\/div>\n

CTR 0.9%-1.9%<\/p>\n

CPC 1.4-1.9\u5143<\/p>\n

\u5728\u5173\u952e\u8bcd\u9009\u62e9\u4e0a\uff0c\u6d3b\u7528\u6d41\u91cf\u8bcd\u548c\u4eba\u7fa4\u8bcd\uff0c\u53ef\u4ee5\u770b\u5230\u6709\u201c\u7535\u5f71\u5728\u7ebf\u89c2\u770b\u201d\u201c\u8c46\u74e3\u7535\u5f71\u201d\u8fd9\u6837\u7684\u6d41\u91cf\u8bcd\uff0c\u4e5f\u901a\u8fc7\u201c\u6377\u8fbe\u201d\u201c\u54c8\u5f17\u201d\u8fd9\u6837\u7684\u6c7d\u8f66\u54c1\u724c\u540d\u6765\u5708\u5b9a\u4eba\u7fa4\uff0c\u6709\u6548\u6269\u5927\u4e86\u5b9a\u5411\u7684\u4eba\u7fa4\u8303\u56f4\uff0c\u4fdd\u8bc1\u4e86\u66dd\u5149\u3002<\/p>\n

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