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style=\"text-align: justify;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\">Kantar Millward Brown\u7684BrandZ?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\">\u5168\u7403\u603b\u88c1\u738b\u5e78<\/span><\/p>\n<p><span style=\"font-size: 20px;\">02<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"font-size: 16px;\">\u65b9\u5f0f\u4e8c <\/span><\/strong><\/span><span style=\"font-size: 16px;\"><strong><span><\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"font-size: 16px;\">\u9009\u62e9\u9ad8\u9891\u3001\u4f4e\u5e72\u6270\u5a92\u4f53<\/span><\/strong><strong><span style=\"font-size: 16px;\"><\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\"><strong><span style=\"font-size: 16px;\">\u997f\u4e86\u4e48 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16px;\">\u5728\u5706\u684c\u8ba8\u8bba\u4e2d\uff0c<strong>\u997f\u4e86\u4e48\u521b\u59cb\u4eba\u5f20\u65ed\u8c6a\u8ba4\u4e3a\uff1a<\/strong>\u201c\u4ee5\u7535\u68af\u5a92\u4f53\u4e3a\u4ee3\u8868\u7684\u5fc5\u7ecf\u7684\u5c01\u95ed\u7684\u751f\u6d3b\u573a\u666f\u5a92\u4f53\u5df2\u7ecf\u6210\u4e3a\u5e2e\u52a9\u54c1\u724c\u9ad8\u6548\u76f4\u8fbe\u4e3b\u6d41\u6d88\u8d39\u8005\u7684\u6700\u5feb\u901f\u7684\u901a\u9053\u3002\u201d\u636e007\u4e86\u89e3\uff0c\u997f\u4e86\u4e482015\u5e74\u4ece\u6821\u56ed\u8fdb\u519b\u529e\u516c\u697c\u5e02\u573a\uff0c\u4ec5\u5728\u5206\u4f17\u6295\u4e86\u516d\u5468\u7684\u697c\u5b87\u7535\u89c6\u548c\u6d77\u62a5\u5e7f\u544a\uff0c\u5728app store\u7684\u6392\u540d\u5c31\u4ece100\u591a\u4f4d\u4e0a\u5347\u523020\u4f4d\u5de6\u53f3\uff0c\u65e5\u5747\u6d41\u6c34\u4ece\u539f\u672c\u7684700\u4e07\u62c9\u5347\u5230\u4e00\u59293500\u4e07\u3002\u8fd9\u6837\u7684\u6570\u636e\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u65b0\u8fdb\u5165\u5e02\u573a\u7684\u54c1\u724c\u800c\u8a00\uff0c\u65e0\u7591\u662f\u76f8\u5f53\u4eae\u773c\u7684\u6210\u7ee9\u4e86\u3002<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 16px;\">\u5176\u5b9e\uff0c\u7535\u68af\u5e7f\u544a\u4f5c\u4e3a\u5c01\u95ed\u7a7a\u95f4\u5185\u7684\u552f\u4e00\u89c6\u7ebf\u843d\u70b9\uff0c\u5177\u6709\u6781\u9ad8\u7684\u9605\u8bfb\u5f3a\u5236\u6027\u4ee5\u53ca\u6781\u4f4e\u7684\u5e7f\u544a\u4f20\u64ad\u5e72\u6270\u5ea6\u4f18\u52bf\u3002<\/span><\/strong><span style=\"font-size: 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style=\"font-size: 20px;\">03<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2018_006.jpg\" alt=\"\"><\/p>\n<p style=\"text-align: center;\"><span><strong><span style=\"font-size: 16px;\">\u65b9\u5f0f\u4e09 <\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span><strong><span style=\"font-size: 16px;\">\u5a92\u4f53\u7ec4\u5408\u534f\u540c\u4f5c\u6218<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span><strong><span style=\"font-size: 16px;\">\u591a\u5c4f\u65f6\u4ee3\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">\u5728\u591a\u7ec8\u7aef\u878d\u5408\u7684\u8d8b\u52bf\u4e0b,\u5f53\u524d\u7684\u5a92\u4f53\u751f\u6001\u5708\u57fa\u672c\u4e0a\u5448\u73b0\u4e09\u5206\u5929\u4e0b\u7684\u683c\u5c40\uff0c\u4ee5CCTV\u4e3a\u4ee3\u8868\u7684\u4f20\u7edf\u5a92\u4f53\u5177\u6709\u9ad8\u8986\u76d6\u548c\u9ad8\u516c\u4fe1\u529b\u7684\u4f18\u52bf\uff0c\u4ee5BAT\u4e3a\u4ee3\u8868\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/146\">\u4e92\u8054\u7f51\u5a92\u4f53<\/a>\u5177\u6709\u9ad8\u8fde\u63a5\u548c\u5f3a\u4e92\u52a8\u7684\u5c5e\u6027\uff0c\u4ee5\u5206\u4f17\u4f20\u5a92\u4e3a\u4ee3\u8868\u7684\u751f\u6d3b\u7a7a\u95f4\u5a92\u4f53\u5bf9\u57ce\u5e02\u4e3b\u6d41\u4eba\u7fa4\u5177\u6709\u9ad8\u5230\u8fbe\u548c\u9ad8\u5339\u914d\u7684\u54c1\u8d28\uff0c\u4e09\u79cd\u5e73\u53f0\u534f\u540c\u4f7f\u7528\u5c06\u4ea7\u51fa\u6700\u4f73\u7684\u4f20\u64ad\u6548\u679c\u3002<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 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style=\"text-align: justify;\"><strong><span style=\"font-size: 16px;\">Brand Z\u7814\u7a76\u6570\u636e\u8868\u660e\uff1a\u8fc7\u53bb\u4e09\u5e74\uff0c\u575a\u6301\u4f20\u7edf\u7535\u89c6\u3001\u4e92\u8054\u7f51\u89c6\u9891\u548c\u7535\u68af\u7535\u89c6\uff0c\u201c\u4e09\u5c4f\u7ec4\u5408\u201d\u6295\u653e\u7684\u54c1\u724c\uff0c\u4ef7\u503c\u6210\u957f\u9ad8\u8fbe44.6%\uff0c\u8fdc\u9ad8\u4e8e\u975e\u4e09\u5c4f\u6295\u653e\u54c1\u724c\u4ef7\u503c\u6210\u957f24.6%\u7684\u8868\u73b0\u3002<\/span><\/strong><\/p>\n<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">\u3010<strong><span style=\"font-size: 16px;\">\u603b\u7ed3\u601d\u8003<\/span><\/strong>\u3011<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">\u968f\u7740\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u4eca\u5929\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u53d8\u5f97\u8d8a\u6765\u8d8a\u4e0d\u53ef\u63a7\uff0c\u54c1\u724c\u4e0d\u5f97\u4e0d\u9762\u5bf9\u788e\u7247\u5316\u4f20\u64ad\u73af\u5883\u7684\u95ee\u9898\u3002\u5bf9\u6b64\uff0c\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u7684\u4f20\u64ad\u8981\u7262\u7262\u628a\u63e1\u4f4f\u57ce\u5e02\u6d88\u8d39\u4e3b\u6d41\u4eba\u7fa4\u5fc5\u7ecf\u4e4b\u5730\uff1b\u53e6\u5916\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u8981\u7528\u201c\u4e2d\u5fc3\u5316\u201d\u4f20\u64ad\u5bf9\u6297\u201c\u53bb\u4e2d\u5fc3\u5316\u201d\u7684\u5a92\u4f53\u73af\u5883\uff0c\u9009\u62e9\u9ad8\u9891\u3001\u4f4e\u5e72\u6270\u7684\u5a92\u4f53\u6e20\u9053\u8fdb\u884c\u9971\u548c\u653b\u51fb\uff1b\u53e6\u5916\uff0c\u54c1\u724c\u9700\u8981\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u53ca\u5404\u6e20\u9053\u7279\u70b9\uff0c\u8fdb\u884c\u6709\u7b56\u7565\u6027\u7684\u5a92\u4ecb\u7ec4\u5408\u6295\u653e\u3002 <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">\u5546\u4e1a\u7684\u672c\u8d28\u662f\u56de\u5f52\u5ba2\u6237\u4ef7\u503c\uff0c \u5728\u751f\u6d3b\u573a\u666f\u5a92\u4f53\u7684\u4ef7\u503c\u65e5\u76ca\u51f8\u663e\u7684\u5f53\u4e0b\uff0c\u672c\u6b21\u4f1a\u8bae\u7ed9\u6211\u4eec\u5e26\u6765\u4e86\u5f15\u7206\u54c1\u724c\u7684\u65b0\u529b\u91cf\u548c\u65b0\u65b9\u5411\uff0c007\u8d5e\u4e00\u4e2a\uff01<\/span><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span><span style=\"font-size: 16px;\">\u718a\u732b2016\u6700\u5177\u5f71\u54cd\u529b\u539f\u521b\u516c\u5173\u4f20\u64ad\u81ea\u5a92\u4f53<\/span><strong><span style=\"font-size: 16px;\"><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u4f26\u6566\u56fd\u9645\u5e7f\u544a\u5956\u534e\u6587\u521b\u610f \u534f\u4f5c\u5a92\u4f53<\/span><strong><span style=\"font-size: 16px;\"><\/span><\/strong><\/p>\n<p><strong>2008-2009\u56fd\u9645\u516c\u5173\u534f\u4f1a\u4e3b\u5e2d<\/strong><\/p>\n<p><strong>\u4eb2\u9881\u516c\u5173\u4f20\u64ad\u5927\u5956<\/strong><\/p>\n<p>\u53d1\u7a3f\u7f51\u8f6f\u6587\u4ee3\u5199\u3001\u5fae\u4fe1\u8425\u9500\u3001\u5fae\u535a\u8425\u9500\u3001\u62a5\u7eb8\u5e7f\u544a\u3001\u89c6\u9891\u7f6e\u9876\u3001\u767e\u5ea6\u95ee\u7b54\u7b49\u591a\u79cd\u4e92\u8054\u7f51\u5e7f\u544a\u884c\u4e1a\u3002\u53d1\u7a3f\u7f51\u5e73\u53f0\u6709\u4e0a\u5343\u5a92\u4ecb\u7f16\u8f91\u3001\u4e13\u4e1a\u5199\u624b\u3001\u6bb5\u5b50\u624b\u3001\u8425\u9500\u4e13\u5bb6\uff0c\u4e3a\u4f01\u4e1a\u3001\u516c\u5171\u673a\u6784\u548c\u4e2a\u4eba\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5c06\u521b\u610f\u3001\u667a\u6167\u3001\u6280\u80fd\u8f6c\u5316\u4e3a\u5546\u4e1a\u4ef7\u503c\u548c\u793e\u4f1a\u4ef7\u503c\u3002\u53d1\u7a3f\u7f51\u5e73\u53f0\u51ed\u501f\u591a\u5e74\u7684\u7f51\u7edc\u8d44\u6e90\u548c\u5ba2\u6237\u8d44\u6e90\u79ef\u7d2f\uff0c\u53d1\u5c55\u9065\u9065\u9886\u5148\u540c\u884c\u4e1a\u5176\u4ed6\u8f6f\u6587\u5e73\u53f0\u3002<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5317\u4eac\u7684\u51ac\u5929\u5f00\u59cb\u53d8\u51b7\uff0c\u5173\u4e8e\u8425\u9500\u7684\u8ba8\u8bba\u5374\u8d8a\u6765\u8d8a\u70ed\u3002 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