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href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u6536\u76ca\u3002\u76ee\u524d\uff0c\u56fd\u5185\u4e0eAd Exchange \u5bf9\u63a5\u7684\u5a92\u4f53\u8d44\u6e90\u4ee5\u957f\u5c3e\u6d41\u91cf\u4e3a\u4e3b\uff0cRTB \u6a21\u5f0f\u7684\u4e0d\u65ad\u6210\u719f\u4f7f\u5f97\u56fd\u5185\u957f\u5c3e<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u8d44\u6e90\u5f97\u4ee5\u5145\u5206\u7684\u5229\u7528\u3002<\/p>\n<p><strong>2\u3001\u5b9e\u65f6\u7ade\u4ef7\u4ea4\u6613\u7684\u8fd0\u8425\u6a21\u5f0f<\/strong><\/p>\n<p>\u5728\u5b9e\u65f6\u7ade\u4ef7\u7684\u5c55\u793a\u5e7f\u544a\u6295\u653e\u6a21\u5f0f\u4e0b\uff0c\u4ea4\u6613\u5e73\u53f0\u3001DSP\u3001SSP \u548cDMP \u4f5c\u4e3a\u4e0d\u53ef\u7f3a\u5c11\u7684\u4ea7\u4e1a\u73af\u8282\uff0c\u5b83\u4eec\u5404\u81ea\u626e\u6f14\u7740\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\uff1a<\/p>\n<p>DSP&#8211;\u9700\u6c42\u65b9\u5e73\u53f0\uff08Demand Side Platform\uff09\uff1a\u670d\u52a1\u4e8e\u5e7f\u544a\u4e3b\uff0c\u5728Ad Exchange\u4e2d\u901a\u8fc7RTB\u7684\u4ea4\u6613\u6a21\u5f0f\u5bf9\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u8d2d\u4e70\uff0c\u5728\u63d0\u9ad8\u5e7f\u544a\u6548\u80fd\u7684\u540c\u65f6\u8282\u7ea6\u5e7f\u544a\u9884\u7b97\u5f00\u652f\u3002<\/p>\n<p>DMP\u2014\u6570\u636e\u7ba1\u7406\u4e2d\u5fc3\uff08Data Management Platform\uff09\uff1a\u628a\u5206\u6563\u7684\u7b2c\u4e00\u3001\u7b2c\u4e09\u65b9\u6570\u636e\u8fdb\u884c\u6574\u5408\u7eb3\u5165\u7edf\u4e00\u7684\u6280\u672f\u5e73\u53f0\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u6807\u51c6\u5316\u548c\u7ec6\u5206\uff0c\u4ece\u800c\u5224\u65ad\u53d7\u4f17\u5c5e\u6027\uff0c\u662fRTB \u4ea4\u6613\u6a21\u5f0f\u8fd0\u8425\u7684\u57fa\u672c\u3002<\/p>\n<p>Ad Exchange\u2014\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff1a\u201c\u8bc1\u5238\u5316\u201d\u7684\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u6a21\u5f0f\uff0c\u4f7f\u5e7f\u544a\u4e3b\u548c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/146\">\u4e92\u8054\u7f51\u5a92\u4f53<\/a>\u5982\u4e70\u5356\u80a1\u7968\u822c\u8fdb\u884c\u5e7f\u544a\u4f4d\u4ea4\u6613\u3002\u5728AdExchange \u4e2d\uff0c\u5546\u54c1\u4e3a\u5f85\u5c55\u793a\u7684\u5e7f\u544a\u4f4d\u3002\u76ee\u524d\uff0c\u901a\u8fc7Ad Exchange\u4ea4\u6613\u7684\u5e7f\u544a\u4f4d\u4ee5\u5c55\u793a\u7c7b\u5e7f\u544a\u4e3a\u4e3b\u3002<\/p>\n<p>SSP\u2014\u4f9b\u7ed9\u65b9\u5e73\u53f0\uff08Sell Side Platform\uff09\uff1a\u670d\u52a1\u4e8e\u5a92\u4f53\u65b9\uff0c\u6574\u5408<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/146\">\u4e92\u8054\u7f51\u5a92\u4f53<\/a>\u8d44\u6e90\uff0c\u4e13\u6ce8\u4e8e\u6d41\u91cf\u53d8\u73b0\u4f18\u5316\u3001\u5e7f\u544a\u4f4d\u4f18\u5316\u3001\u5c55\u793a\u6709\u6548\u6027\u4f18\u5316\u7b49\u3002SSP \u53ef\u4ee5\u5145\u5206\u5229\u7528\u5a92\u4f53\u7684\u5e93\u5b58\u8d44\u6e90\uff0c\u4f7f\u5a92\u4f53\u4e3b\u83b7\u5f97\u66f4\u9ad8\u7684\u6536\u76ca\u3002<\/p>\n<p>RTB \u4ea4\u6613\u8fc7\u7a0b\u89e3\u6790\uff1a\u4ea4\u6613\u5e73\u53f0\u3001DSP\u3001SSP \u548cDMP \u5404\u73af\u8282\u534f\u4f5c\u914d\u5408\u5b8c\u6210\u9ad8\u6548\u7cbe\u51c6\u7684\u5e7f\u544a\u6295\u653e\u5168\u8fc7\u7a0b\u3002\u5728\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u4e2d\uff0c\u5546\u54c1\u4e3a\u5f85\u5c55\u793a\u7684\u5e7f\u544a\u4f4d\uff0c\u7ade\u4ef7\u8005\u4e3a\u4ee3\u8868\u5e7f\u544a\u4e3b\u7684\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\u3002\u5f53\u591a\u4e2aDSP \u540c\u65f6\u53c2\u4e0e\u7ade\u4ef7\uff0c\u4ef7\u9ad8\u8005\u80dc\u51fa\uff0c\u5373\u53ef\u5c06\u5e7f\u544a\u5185\u5bb9\u6295\u653e\u81f3\u5e7f\u544a\u4f4d\u9001\u8fbe\u76ee\u6807\u53d7\u4f17\u3002\u6574\u4e2a\u8fc7\u7a0b\u5b8c\u5168\u7531\u8ba1\u7b97\u673a\u7a0b\u5e8f\u6267\u884c\uff0c\u77ac\u95f4\u5373\u53ef\u5b8c\u6210\u3002\u5177\u4f53\u8fc7\u7a0b\u5982\u4e0b\uff1a<\/p>\n<p>Step 1\uff1a\u53d7\u4f17\u8bbf\u95ee<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/146\">\u4e92\u8054\u7f51\u5a92\u4f53<\/a>\uff0c\u6d4f\u89c8\u9875\u9762\u65f6\u4ea7\u751f\u76f8\u5e94\u7684\u884c\u4e3a\u6570\u636e\uff08\u5373cookie\uff09\u3002<\/p>\n<p>Step 2\uff1a\u4f5c\u4e3a\u8d44\u6e90\u65b9\u7684SSP\uff08\u4f9b\u5e94\u65b9\u5e73\u53f0\uff09\u5728\u63a5\u6536\u5230\u53d7\u4f17\u7684\u884c\u4e3a\u6570\u636e\u540e\u8fc5\u901f\u5411Ad exchange\u63d0\u4ea4\u4e00\u4e2a\u76f8\u5e94\u7684\u5e7f\u544a\u4f4d\u4ee3\u7801\uff0c\u540c\u65f6\u7531DMP\uff08\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff09\u5224\u65ad\u53d7\u4f17\u5c5e\u6027\u5e76\u5411DSP \u53d1\u9001\u7ade\u4ef7\u8bf7\u6c42\u3002<\/p>\n<p>Step 3\uff1aDSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u6536\u5230Ad exchange\u7684\u7ade\u4ef7\u8bf7\u6c42\u540e\uff0c\u7acb\u5373\u901a\u8fc7\u5b9e\u65f6\u7ade\u4ef7\uff08RTB\uff09\u4ea4\u6613\u65b9\u5f0f\u786e\u5b9a\u51fa\u4ef7\u6700\u9ad8\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n<p>Step 4\uff1a\u51fa\u4ef7\u9ad8\u7684\u5e7f\u544a\u4e3b\u83b7\u5f97\u5c55\u793a\u673a\u4f1a\uff0c\u5e76\u5c06\u5e7f\u544a\u9001\u8fbe\u7ed9\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<p><strong>3\u3001\u6211\u56fdRTB \u4ea7\u4e1a\u94fe\u73b0\u72b6\u53ca\u5404\u73af\u8282\u7684\u76c8\u5229\u6a21\u5f0f<\/strong><\/p>\n<p>\u6211\u56fdRTB \u5e02\u573a\u89c4\u6a21\u4e95\u55b7\u5f0f\u589e\u957f\uff0c\u4f46\u4e0e\u7f8e\u56fd\u76f8\u6bd4\u4f53\u91cf\u8f83\u5c0f\u3002\u6211\u56fdRTB \u5c1a\u5904\u4e8e\u521d\u59cb\u6210\u957f\u9636\u6bb5\uff0c2012 \u5e74\u5176\u5e02\u573a\u89c4\u6a21\u4ec5\u4e3a5.5 \u4ebf\uff0c\u9884\u8ba12017 \u5e74\u5c06\u8d85140 \u4ebf\uff0c\u5e74\u590d\u5408\u589e\u957f\u7387\u9ad8\u8fbe191%\uff0c\u7531\u6b64\u53ef\u89c1\u6211\u56fdRTB \u5e02\u573a\u5904\u4e8e\u4e95\u55b7\u5f0f\u53d1\u5c55\u8fc7\u7a0b\u4e2d\u3002\u7136\u800c\uff0c\u4e0e\u7f8e\u56fd\u53d1\u8fbe\u56fd\u5bb6RTB \u6280\u672f\u53d1\u5c55\u76f8\u6bd4\uff0c\u6211\u56fdRTB\u5e02\u573a\u89c4\u6a21\u76f8\u5bf9\u8f83\u5c0f\u3002<\/p>\n<p>\u751f\u6001\u5708\u8f83\u4e3a\u5206\u6563\uff0c\u5782\u76f4\u9886\u57df\u96c6\u4e2d\u5ea6\u6709\u5f85\u63d0\u9ad8\u3002\u56fd\u5185RTB \u884c\u4e1a\u6ca1\u6709\u5f62\u6210\u7ec6\u81f4\u7684\u5206\u5de5\uff0c\u672a\u6765\u7ec6\u5206\u73af\u8282\u7684\u96c6\u4e2d\u5ea6\u6709\u5f85\u63d0\u9ad8\u3002\u56fd\u5185\u9886\u5148RTB \u6280\u672f\u63d0\u4f9b\u5546\u5982\u54c1\u53cb\u4e92\u52a8\u3001MediaV\u3001\u60a0\u6613\u4e92\u901a\u3001\u6613\u4f20\u5a92\u7b49\u5747\u5728DSP\u3001DMP \u548cSSP\u591a\u4e2a\u73af\u8282\u6709\u6240\u5e03\u5c40\u3002\u6b64\u5916\uff0c\u5f53\u524d\u6211\u56fd\u5c1a\u672a\u5f62\u72ec\u7acb\u7684\u7b2c\u4e09\u65b9DMP\uff0c\u591a\u6570DSP\u6216Ad Exchange \u901a\u8fc7\u81ea\u4e3b\u7814\u53d1\u7684DMP\uff0c\u4e3a\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u670d\u52a1\u3002\u672a\u6765\u72ec\u7acb\u7684\u7b2c\u4e09\u65b9DMP \u5c06\u4f1a\u51fa\u73b0\uff0c\u5e76\u63a8\u52a8RTB\u4ea7\u4e1a\u94fe\u8fdb\u4e00\u6b65\u5065\u5eb7\u53d1\u5c55\u3002<\/p>\n<p>RTB \u6a21\u5f0f\u4e0b\uff0c\u4ea7\u4e1a\u94fe\u4e2d\u5404\u73af\u8282\u7684\u76c8\u5229\u6a21\u5f0f\uff1a<\/p>\n<p>Ad Exchange\uff1a\u4f5c\u4e3a\u4e92\u8054\u7f51\u5e7f\u544a\u4f4d\u7684\u4ea4\u6613\u573a\u6240\uff0cAd Exchange \u4e3b\u8981\u901a\u8fc7\u5411DSP \u53caSSP\/\u5a92\u4f53\u6536\u53d6\u201c\u4f1a\u5458\u8d39\u201d\u6765\u83b7\u53d6\u76c8\u5229\uff0c\u5982\u540c\u8bc1\u5238\u4ea4\u6613\u6240\u4e00\u6837\u3002<\/p>\n<p>DSP\uff1a\u4f5c\u4e3a\u5b9e\u73b0RTB \u4ea4\u6613\u6a21\u5f0f\u6700\u4e3a\u5173\u952e\u7684\u73af\u8282\uff0c DSP \u4f01\u4e1a\u7684\u76c8\u5229\u4e3b\u8981\u6765\u81ea\u4e8e\u63d0\u4f9b\u5e7f\u544a\u6295\u653e\u670d\u52a1\u800c\u6536\u53d6\u7684\u8d39\u7528\u3002\u5176\u76c8\u5229\u6a21\u5f0f\u8fd8\u5c06\u5728\u4e0b\u4e00\u7ae0\u8282\u8be6\u7ec6\u9610\u8ff0\u3002<\/p>\n<p>SSP\uff1a\u670d\u52a1\u4e8e\u5a92\u4f53\u8d44\u6e90\u7684SSP \u4e3b\u8981\u7684\u76c8\u5229\u6a21\u5f0f\u4e3a\u5411<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/146\">\u4e92\u8054\u7f51\u5a92\u4f53<\/a>\u8d44\u6e90\u6536\u53d6\u4ee3\u7406\u8d39\u3002<\/p>\n<p>DMP\uff1aAd Exchange \u4ea7\u4e1a\u94fe\u4e2d\u76c8\u5229\u80fd\u529b\u8f83\u5f31\u7684\u73af\u8282\uff0c\u4e3b\u8981\u901a\u8fc7\u5411\u6570\u636e\u4f7f\u7528\u65b9\u6536\u8d39\u7684\u65b9\u5f0f\u521b\u9020\u76c8\u5229\u3002<\/p>\n<p><span><strong>\u4e94\u3001\u7a0b\u5e8f\u5316\u8d2d\u4e70\u52bf\u5982\u7834\u7af9\uff0c\u5e26\u52a8DSP \u884c\u4e1a\u706b\u529b\u5168\u5f00<\/strong><\/span><\/p>\n<p><strong>1\u3001\u7a0b\u5e8f\u5316\u8d2d\u4e70\u8fdb\u5165\u9ad8\u901f\u53d1\u5c55\u671f\uff0c2019 \u5e74\u9884\u8ba1\u8fbe174.7 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\u8fdb\u884c\u4e92\u8054\u7f51\u5e7f\u544a\u7a0b\u5e8f\u5316\u8d2d\u4e70\u6700\u6838\u5fc3\u7684\u6280\u672f\u4e3a\u6570\u636e\u8fd0\u7b97\u901f\u5ea6\u548c\u57fa\u4e8e\u6570\u636e\u7684\u7528\u6237\u7cbe\u51c6\u5b9a\u5411\u3002\u6570\u636e\u8fd0\u7b97\u901f\u5ea6\u7684\u5feb\u6162\u76f4\u63a5\u51b3\u5b9a\u5b9e\u65f6\u7ade\u4ef7\u4ea4\u6613\u65f6\u6210\u529f\u7684\u6982\u7387\uff0c\u800c\u57fa\u4e8e\u6570\u636e\u7684\u7528\u6237\u5b9a\u5411\u51b3\u5b9a\u4e86\u662f\u5426\u53ef\u4ee5\u5b9e\u73b0\u76ee\u6807\u53d7\u4f17\u8d2d\u4e70\u3002\u6b64\u5916\uff0cDSP\u53ef\u63a5\u5165\u5a92\u4ecb\u8d44\u6e90\u6d41\u91cf\u7684\u591a\u5c11\u540c\u6837\u51b3\u5b9a\u4e86\u516c\u53f8\u5e7f\u544a\u5e73\u53f0\u7684\u5b9e\u529b\u3002<\/p>\n<p><span><strong>\u516d\u3001\u4ee5\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u53d1\u5c55\u8d8b\u52bf\u4e3a\u9274<\/strong><\/span><\/p>\n<p><strong>1\u3001\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u6536\u5165\u9996\u8d85\u5e7f\u64ad\u7535\u89c6<\/strong><\/p>\n<p>2013 \u5e74\uff0c\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u6536\u5165\u8fbe\u5230428 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f17%\uff0c\u521b\u5386\u53f2\u65b0\u9ad8\u3002\u7f8e\u56fd\u4f5c\u4e3a\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u53d1\u6e90\u5730\uff0c\u5176\u5e02\u573a\u53d1\u5c55\u6700\u65e9\uff0c\u5728\u5404\u65b9\u9762\u5f15\u9886\u7740\u5168\u7403\u4e92\u8054\u7f51\u5e7f\u544a\u884c\u4e1a\u7684\u53d1\u5c55\u3002\u5982\u4eca\uff0c\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u5df2\u8d70\u8fc720\u5e74\uff0c\u4f5c\u4e3a\u5168\u7403\u7f51\u7edc\u5e7f\u544a\u7684\u7edf\u9886\u8005\uff0c\u5176\u53d1\u5c55\u8d8b\u52bf\u503c\u5f97\u501f\u9274\u4e0e\u5b66\u4e60\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u53d1\u5c55\u81f3\u4eca\u5df2\u7ecf\u5386\u4e86\u4e09\u4e2a\u9636\u6bb5\u30022013 \u5e74\uff0c\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u518d\u4ee5\u540c\u6bd4\u589e\u957f17%\u7684\u901f\u5ea6\u521b\u5386\u53f2\u65b0\u9ad8\uff0c\u8868\u73b0\u51fa\u5f3a\u52b2\u7684\u589e\u957f\u529b\u3002<\/p>\n<p>\u7b2c\u4e00\u9636\u6bb5\uff081994-2000\uff09\uff1a\u968f\u7740\u7f8e\u56fd\u4e92\u8054\u7f51\u4ea7\u4e1a\u521d\u671f\u7684\u75af\u72c2\u589e\u957f\uff0c\u7f8e\u56fd\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u5448\u4e95\u55b7\u5f0f\u53d1\u5c55\uff0c\u5f62\u6210\u7b2c\u4e00\u4e2a\u9ad8\u6f6e\u3002<\/p>\n<p>\u7b2c\u4e8c\u9636\u6bb5\uff082001-2008\uff09\uff1a\u53d7\u5168\u7403\u7ecf\u6d4e\u8870\u9000\u53ca\u4e92\u8054\u7f51\u79d1\u6280\u6ce1\u6cab\u7834\u88c2\u7684\u5f71\u54cd\uff0c2001\u30012002 \u5e74\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u51fa\u73b0\u8fde\u7eed\u4e0b\u6ed1\uff0c 2003\u5e74\u624d\u5f00\u59cb\u56de\u6696\uff0c\u968f\u5373\u8fdb\u5165\u5feb\u901f\u589e\u957f\u9636\u6bb5\uff0c\u5e76\u4e8e2008 \u5e74\u8fbe\u5230\u7b2c\u4e8c\u4e2a\u9ad8\u6f6e\u3002<\/p>\n<p>\u7b2c\u4e09\u9636\u6bb5\uff082009-2013\uff09\uff1a\u7531\u4e8e08 \u5e74\u5168\u7403\u91d1\u878d\u5371\u673a\u5bf9\u4e92\u8054\u7f51\u4ea7\u4e1a\u9020\u6210\u7684\u51b2\u51fb\uff0c2009 \u5e74\u7f8e\u56fd\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u51fa\u73b0\u4e0b\u6ed1\uff0c\u4f46\u5728\u79fb\u52a8\u7aef\u53caDSP\u3001\u7a0b\u5e8f\u5316\u8d2d\u4e70\u7b49\u65b0\u6280\u672f\u7684\u63a8\u52a8\u4e0b\uff0c\u81ea2010 \u5e74\u8d77\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u5f00\u59cb\u5e73\u7a33\u5feb\u901f\u589e\u957f\uff0c\u5e76\u4e0e2013 \u5e74\u8fbe\u5230\u7b2c\u4e09\u4e2a\u9ad8\u6f6e\u3002<\/p>\n<p>2013 \u5e74\uff0c\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u6536\u5165\u9996\u6b21\u8d85\u8fc7\u5e7f\u64ad\u7535\u89c6\u5e7f\u544a\u3002\u4ece\u7f8e\u56fd\u5404\u5e7f\u544a\u5a92\u4f53\u5206\u7c7b\u6765\u770b\uff0c\u4e92\u8054\u7f51\u662f\u589e\u957f\u52bf\u5934\u6700\u4e3a\u5f3a\u52b2\u7684\u5a92\u4f53\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u89c4\u6a21\u4e00\u8def\u4e0a\u884c\uff0c\u9010\u4e00\u8d85\u8d8a\u4f20\u7edf\u5a92\u4f53\u5e7f\u544a\uff0c\u5e76\u4e8e2013 \u5e74\u8d85\u8d8a\u5e7f\u64ad\u7535\u89c6\u5e7f\u544a\u5e02\u573a\u4efd\u989d\uff0c\u8fbe\u5230\u53d1\u5c55\u4e2d\u7684\u4e00\u4e2a\u91cc\u7a0b\u7891\u3002<\/p>\n<p>2011 \u5e74\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u6536\u5165\u8d85\u8d8a\u6709\u7ebf\u7535\u89c6\u5e7f\u544a\u3002<\/p>\n<p>2013 \u5e74\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u6536\u5165\u8d85\u8d8a\u5e7f\u64ad\u7535\u89c6\u5e7f\u544a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2017_005.jpg\" alt=\"\"><\/p>\n<p><strong>2\u3001\u79fb\u52a8\u7aef\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u8fc5\u731b\u589e\u957f<\/strong><\/p>\n<p>\u7f8e\u56fd\u4ece2010 \u5e74\u5f00\u59cb\u51fa\u73b0\u79fb\u52a8\u7aef\u7f51\u7edc\u5e7f\u544a\uff0c\u5176\u5e02\u573a\u5360\u6bd4\u7a81\u98de\u731b\u8fdb\u30022010\u5e74\uff0c\u968f\u7740\u79fb\u52a8\u667a\u80fd\u7ec8\u7aef\u7684\u666e\u53ca\uff0c\u7f8e\u56fd\u79fb\u52a8\u7aef\u4e92\u8054\u7f51\u5e7f\u544a\u521d\u73b0\u5e02\u573a\uff0c\u4f5c\u4e3a\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u4e2d\u7684\u65b0\u5165\u8005\uff0c\u5176\u5e02\u573a\u4efd\u989d\u4e0d\u8db33%\u3002\u7136\u800c\uff0c\u5728\u63a5\u4e0b\u67653 \u5e74\u7684\u53d1\u5c55\u4e2d\uff0c\u79fb\u52a8\u7aef\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u7a81\u98de\u731b\u8fdb\uff0c\u5b9e\u73b0\u4e09\u7ea7\u8df3\uff0c\u5e76\u4e8e2013 \u5e74\u8fbe\u5230\u5e02\u573a\u5360\u6bd49%\u3002<\/p>\n<p>\u7f8e\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u5e7f\u544a\u5e74\u590d\u5408\u589e\u957f\u7387\u9ad8\u8fbe123%\uff0c\u5f3a\u52bf\u5e26\u52a8\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u53d1\u5c55\u3002\u4ece2010 \u5e74\u4ee5\u6765\uff0c\u7f8e\u56fd\u79fb\u52a8\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u4efd\u989d\u589e\u957f\u901f\u5ea6\u8fdc\u8fdc\u9ad8\u4e8e\u6574\u4f53\u7f51\u7edc\u5e7f\u544a\u53ca\u975e\u79fb\u52a8\u7aef\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u589e\u901f\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u79fb\u52a8\u7f51\u7edc\u5e7f\u544a\u7684\u7206\u53d1\u5f0f\u589e\u957f\uff0c\u6210\u4e3a\u5e26\u52a8\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u53d1\u5c55\u7b2c\u4e09\u9636\u6bb5\u7684\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n<p>2004-2013 \u5e74\uff0c\u7f8e\u56fd\u6574\u4f53\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573aCAGR \u4e3a18%\uff1b<\/p>\n<p>2004-2013 \u5e74\uff0c\u7f8e\u56fd\u975e\u79fb\u52a8\u7aef\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573aCAGR \u4e3a12%\uff1b<\/p>\n<p>2010-2013 \u5e74\uff0c\u7f8e\u56fd\u79fb\u52a8\u7aef\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573aCAGR \u4e3a123%\uff01<\/p>\n<p><strong>3\u3001RTB \u5728\u7f8e\u56fd\u5c06\u6210\u4e3a\u4e3b\u6d41\u4ea4\u6613\u65b9\u5f0f<\/strong><\/p>\n<p>\u7f8e\u56fdRTB \u4ea4\u6613\u6a21\u5f0f\u8fdb\u5165\u6210\u719f\u671f\uff0c2017 \u5e74\u5e7f\u544a\u652f\u51fa\u5c06\u8fbe84.9 \u4ebf\u7f8e\u5143\u30022008 \u5e74\uff0c\u7f8e\u56fdDSP \u5e73\u53f0\u8d77\u6b65\uff0c\u968f\u5373\u8bde\u751fRTB \u4ea4\u6613\u6a21\u5f0f\u3002\u6211\u4eec\u8ba4\u4e3a\u7f8e\u56fdRTB \u4ea4\u6613\u6a21\u5f0f\u7ecf\u8fc75-6 \u5e74\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u73b0\u5df2\u8fdb\u5165\u7a33\u5b9a\u589e\u957f\u7684\u6210\u719f\u671f\u3002\u6b64\u5916\uff0cRTB \u4ea4\u6613\u6a21\u5f0f\u5e02\u573a\u89c4\u6a21\u7684\u6269\u5927\u901f\u5ea6\u8fdc\u9ad8\u4e8e\u7f8e\u56fd\u5c55\u793a\u7c7b\u5e7f\u544a\u5e02\u573a\u4efd\u989d\u7684\u589e\u901f\uff0c\u56e0\u6b64\uff0c\u6211\u4eec\u8ba4\u4e3aRTB \u4e3a\u63a8\u52a8\u7f8e\u56fd\u5c55\u793a\u7c7b\u5e7f\u544a\u5e02\u573a\u89c4\u6a21\u6269\u5927\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n<p>\u53d1\u5c55\u521d\u671f\uff082008-2010 \u5e74\uff09\uff1a2008 \u5e74RTB \u5e76\u672a\u8fc5\u901f\u666e\u53ca\uff0c\u7ecf\u8fc72\u5e74\u7684\u5e02\u573a\u57f9\u517b\u540e\uff0c2010 \u5e74\u5728\u7f8e\u56fd\u5c55\u793a\u7c7b\u5e7f\u544a\u4e2d\uff0cRTB \u4ea4\u6613\u652f\u51fa\u8fbe\u52303.96 \u4ebf\u7f8e\u5143\uff0c\u5360\u6bd4\u4ec5\u4e3a4%\uff1b<\/p>\n<p>\u7206\u53d1\u671f\uff082011-2013 \u5e74\uff09\uff1a\u7f8e\u56fdRTB \u5f00\u59cb\u7206\u53d1\u5f0f\u589e\u957f\u30022011 \u5e74\u5168\u5e74\u5b9e\u73b0\u652f\u51fa\u4e3a9.86 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f\u9ad8\u8fbe149%\uff1b<\/p>\n<p>\u6210\u719f\u671f\uff082014 \u5e74\u8d77\u81f3\u4eca\uff09\uff1a\u7f8e\u56fdRTB \u5e02\u573a\u8fdb\u5165\u6210\u719f\u671f\uff0c\u540c\u6bd4\u589e\u957f\u7387\u9010\u5e74\u653e\u7f13\uff0c\u5e02\u573a\u4efd\u989d\u7a33\u6b65\u63d0\u5347\uff1b\u9884\u8ba12017 \u5e74\u7f8e\u56fdRTB \u5e7f\u544a\u652f\u51fa\u5c06\u8fbe84.9 \u4ebf\u7f8e\u5143\uff0c\u5360\u5c55\u793a\u7c7b\u5e7f\u544a\u652f\u51fa\u768429%\u3002<\/p>\n<p>\u7f8e\u56fdRTB \u751f\u6001\u5708\u5df2\u8d8b\u4e8e\u6210\u719f\uff0c\u5782\u76f4\u7ec6\u5206\u9886\u57df\u670d\u52a1\u5b8c\u5584\u3002\u4ece\u5c55\u793a\u7c7b\u5e7f\u544aLUMA scape \u6765\u770b\uff0c\u7f8e\u56fdRTB \u751f\u6001\u5708\u4e2d\u5404\u4e2a\u7ec6\u5206\u9886\u57df\u90fd\u6709\u516c\u53f8\u91cd\u70b9\u4e14\u4e13\u4e00\u7684\u5e03\u5c40\u3002\u5c24\u5176\u662f\u76ee\u524d\u4e2d\u56fd\u8f83\u4e3a\u6b20\u7f3a\u7684DMP \u9886\u57df\uff0c\u7f8e\u56fd\u5df2\u6709\u591a\u5bb6\u6210\u719f\u7684\u6570\u636e\u7ba1\u7406\u516c\u53f8\u4e13\u95e8\u4ece\u4e8b\u76f8\u5173\u5de5\u4f5c\u5e76\u63d0\u4f9b\u6280\u672f\u652f\u6301\u3002\u4e13\u4e00\u7684\u7ec6\u5206\u9886\u57df\u5e03\u5c40\u4e3a\u7f8e\u56fdRTB \u751f\u6001\u5708\u5185\u516c\u53f8\u5b9a\u4f4d\u7684\u7279\u70b9\uff0c\u76f8\u6bd4\u4e4b\u4e0b\u6211\u56fdRTB \u751f\u6001\u5708\u4e2d\u5404\u7ec6\u5206\u9886\u57df\u4ea4\u53c9\u5e03\u5c40\u7684\u73b0\u8c61\u6709\u671b\u5728\u53d1\u5c55\u4e2d\u5f62\u6210\u96c6\u4e2d\u5316\u7684\u8d8b\u52bf\u3002<\/p>\n<p><strong>4\u3001\u7a0b\u5e8f\u5316\u8d2d\u4e70\u5e02\u573a\u5360\u6bd4\u8282\u8282\u9ad8<\/strong><\/p>\n<p>\u7a0b\u5e8f\u5316\u8d2d\u4e70\u5728\u7f8e\u56fd\u5df2\u5f97\u5230\u591a\u6570\u5e7f\u544a\u4e3b\u548c\u5a92\u4f53\u8d44\u6e90\u5546\u7684\u8ba4\u53ef\uff0c\u5176\u53e3\u7891\u76f8\u4f20\u7684\u65b9\u5f0f\u5c06\u5f62\u6210\u6781\u5feb\u7684\u6269\u6563\u901f\u5ea6\u3002\u6839\u636e2013 \u5e749 \u6708\u7531Winterberry Group\u548cIAB \u5171\u540c\u53d1\u8d77\u7684\u4e00\u4efd\u8c03\u67e5\u95ee\u5377\u663e\u793a\uff0c\u7f8e\u56fd\u5df2\u6709\u5927\u90e8\u5206\u9500\u552e\u4e3b\u7ba1\u5f00\u59cb\u4f7f\u7528\u7a0b\u5e8f\u5316\u8d2d\u4e70\u6765\u89e3\u51b3\u4e92\u8054\u7f51\u5e7f\u544a\u6295\u653e\u95ee\u9898\u3002<\/p>\n<p>\u8d85\u8fc7\u4e00\u534a\u7684\u5e7f\u544a\u4e3b\u8ba4\u4e3a\u7a0b\u5e8f\u5316\u8d2d\u53ef\u4f7f\u5176\u66f4\u7cbe\u51c6\u7684\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u591a\u7684\u4ea4\u6613\u3002<\/p>\n<p>\u5bf9<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/146\">\u4e92\u8054\u7f51\u5a92\u4f53<\/a>\u8d44\u6e90\u5546\u800c\u8a00\uff0c\u7a0b\u5e8f\u5316\u8d2d\u4e70\u53ef\u4ee5\u66f4\u597d\u5730\u89e3\u51b3\u96be\u4ee5\u5904\u7406\u7684\u51b7\u95e8\u5e7f\u544a\u4f4d\uff0c\u5bf9\u63d0\u9ad8\u6536\u76ca\u7684\u5e2e\u52a9\u5341\u5206\u663e\u8457\u3002<\/p>\n<p>\u7f8e\u56fd\u5c55\u793a\u7c7b\u5e7f\u544a\u4e2d\uff0c\u7a0b\u5e8f\u5316\u8d2d\u4e70\u5e02\u573a\u89c4\u6a21\u5927\u5e45\u4e0a\u5347\uff0c2013 \u5e74\u8fbe\u523075 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f56.3%\uff0c\u9884\u8ba12017 \u5e74\u5c06\u8fbe\u5230169 \u4ebf\u3002\u7a0b\u5e8f\u5316\u8d2d\u4e70\u4e2d\u7684PPB\uff08\u7a0b\u5e8f\u5316\u4f18\u9009\u8d2d\u4e70\uff09\u4f7f\u5f97\u66fe\u7ecf\u56de\u907f\u7a0b\u5e8f\u5316\u8d2d\u4e70\u7684\u5927\u578b\u54c1\u724c\u5e7f\u544a\u4e3b\u548c\u4f18\u8d28\u7f51\u7edc\u8d44\u6e90\u63d0\u4f9b\u5546\u9010\u6e10\u8c03\u6574\u6218\u7565\uff0c\u5f00\u59cb\u62e5\u62b1\u7a0b\u5e8f\u5316\u8d2d\u4e70\u3002\u5e02\u573a\u60c5\u7eea\u7684\u8f6c\u6362\u4f7f\u5f97\u7f8e\u56fd\u7a0b\u5e8f\u5316\u8d2d\u4e70\u5e02\u573a\u4efd\u989d\u8282\u8282\u6500\u5347\uff0c\u9884\u8ba12014 \u5e74\u5c06\u540c\u6bd4\u63d0\u534730.7%\u3002<\/p>\n<p>2017 \u5e74\uff0c\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u8d2d\u4e70\u65b9\u5f0f\u4e2d\uff0c\u7a0b\u5e8f\u5316\u8d2d\u4e70\u5c06\u536083%\u7684\u5e02\u573a\u4efd\u989d\u3002\u7a0b\u5e8f\u5316\u8d2d\u4e70\u4e2dRTB \u548c\u975eRTB \u4e24\u79cd\u4ea4\u6613\u6a21\u5f0f\u9010\u6e10\u88ab\u8ba4\u53ef\uff0c\u4e24\u8005\u7684\u5171\u540c\u589e\u957f\u4fc3\u8fdb\u7a0b\u5e8f\u5316\u8d2d\u4e70\u5728\u7f51\u7edc\u5e7f\u544a\u5e02\u573a\u4e2d\u5360\u6bd4\u9010\u5e74\u63d0\u9ad8\uff0c\u9884\u8ba12017 \u5e74\u5c06\u8fbe\u523083%\uff0c\u6210\u4e3a\u6700\u91cd\u8981\u6700\u5e38\u7528\u7684\u5e7f\u544a\u8d2d\u4e70\u65b9\u5f0f\u3002<\/p>\n<p><strong>5\u30014A \u5e7f\u544a\u516c\u53f8\u6210\u719f\u5e03\u5c40Agency Trading Desk<\/strong><\/p>\n<p>Trading Desk \u4e00\u8bcd\u501f\u7528\u4e86\u91d1\u878d\u884c\u4e1a\u4e2d\u201c\u4ea4\u6613\u4e13\u67dc\u201d\u7684\u6982\u5ff5\uff0c\u662f\u5e7f\u544a\u4ee3\u7406\u5546\u8fdb\u884c\u6570\u5b57\u5316\u5e7f\u544a\u6295\u653e\u7684\u5de5\u5177\uff0c\u5e38\u96b6\u5c5e\u4e8e\u5927\u578b\u5a92\u4ecb\u8d2d\u4e70\u96c6\u56e2\u3002ATD \u7684\u529f\u80fd\u7c7b\u4f3c\u4e8eDSP\uff0c\u5374\u6bd4DSP \u66f4\u52a0\u5f3a\u5927\u3002ATD \u53ef\u5c06DSP\u3001SEM \u4ee5\u53ca\u4f20\u7edf\u8d2d\u4e70\u65b9\u5f0f\u878d\u5408\u8fdb\u7a0b\u5e8f\u5316\u8d2d\u4e70\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u5b9a\u5236\u5316\u5168\u6848\u670d\u52a1\u7684\u540c\u65f6\u66f4\u52a0\u6ce8\u91cd\u4fdd\u62a4\u5e7f\u544a\u4e3b\u7684\u54c1\u724c\u5b89\u5168\u3002<\/p>\n<p>\u7f8e\u56fd4A \u5e7f\u544a\u516c\u53f8\u5982\u5b8f\u76df\uff0c\u76ee\u524d\u5df2\u53d1\u5c55\u4e3a\u8de8\u56fd\u9645\u7684\u5927\u578b\u7efc\u5408\u4f20\u64ad\u96c6\u56e2\uff0c\u5177\u6709\u96c4\u539a\u7684\u8d44\u672c\u57fa\u7840\u548c\u5ba2\u6237\u8d44\u6e90\uff0c\u670d\u52a1\u7684\u5e7f\u544a\u4e3b\u4ee5\u56fd\u9645\u5927\u578b\u77e5\u540d\u4f01\u4e1a\u4e3a\u4e3b\u3002\u7ad9\u5728\u5ba2\u6237\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u4e3a\u4e86\u63d0\u4f9b\u66f4\u597d\u7684\u5168\u6848\u670d\u52a1\uff0c\u5b8f\u76df\u4e8e2009 \u5e74\u6210\u7acbtrading desk&#8211; Accuen Media\uff0c\u5982\u4eca\u5df2\u8fd0\u8425\u4e865 \u4e2a\u5e74\u5934\uff0c\u5176\u5e02\u573a\u53d1\u5c55\u5df2\u8f83\u4e3a\u6210\u719f\u3002<\/p>\n<p>\u4e03\u3001\u6295\u8d44\u7b56\u7565<\/p>\n<p>\u6211\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u5e02\u573a\u672a\u6765\u6f5c\u529b\u5de8\u5927<\/p>\n<p>\u4e92\u8054\u7f51\u5e7f\u544a\u884c\u4e1a\u98ce\u8d77\u4e91\u6d8c\uff0c\u5907\u53d7\u8d44\u672c\u5e02\u573a\u5173\u6ce8\u3002\u8fd1\u671f\uff0c\u963f\u91cc\u5df4\u5df4\u6b32\u6295\u8d44\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u6280\u672f\u516c\u53f8AppNexus \u4ee5\u53ca360 \u5bf9Media V \u805a\u6548\u7684\u6536\u8d2d\u53cd\u6620\u51fa\u4e92\u8054\u7f51\u5e7f\u544a\u5e73\u53f0\u7684\u4ef7\u503c\u6b63\u5728\u88ab\u4e1a\u5185\u5de8\u5934\u6240\u91cd\u89c6\u3002\u5176\u5b9e\uff0c\u53d1\u5c55\u524d\u666f\u5149\u660e\u5411\u597d\u7684\u4e92\u8054\u7f51\u5e7f\u544a\u884c\u4e1a\uff0c\u65e9\u5df2\u53d7\u5230\u8d44\u672c\u5e02\u573a\u7684\u8ffd\u6367\uff0c\u76ee\u524d\u6211\u56fd\u591a\u5bb6\u4e92\u8054\u7f51\u5e7f\u544a\u6280\u672f\u516c\u53f8\u90fd\u5df2\u62ff\u5230\u591a\u8f6e\u6295\u8d44\u3002A \u80a1\u4e2d\u591a\u5bb6\u4f20\u7edf\u5e7f\u544a\u8425\u9500\u516c\u53f8\u79ef\u6781\u5f00\u5c55\u4e92\u8054\u7f51\u5e7f\u544a\u4e1a\u52a1\uff0c\u66f4\u6709\u4f01\u4e1a\u8de8\u884c\u4e1a\u5e76\u8d2d\u5927\u529b\u62d3\u5c55\u4e92\u8054\u7f51\u5e7f\u544a\u4e1a\u52a1\u7ebf\uff08\u5982\u5229\u6b27\u80a1\u4efd\u6536\u8d2dMedia V \u805a\u5408\u4e07\u5408\uff09\u7531\u6b64\u6620\u51fa\u6211\u56fd\u7f51\u7edc\u5e7f\u544a\u884c\u4e1a\u6b63\u5904\u4e8e\u5feb\u901f\u79ef\u6781\u5411\u4e0a\u7684\u53d1\u5c55\u6001\u52bf\u4e2d\u3002\u6d77\u5916\u8bc1\u5238\u5e02\u573a\u4e2d\u9891\u73b0\u4e92\u8054\u7f51\u5e7f\u544a\u6280\u672f\u516c\u53f8\u7684\u8eab\u5f71\uff0c\u4e5f\u4e3a\u6211\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u516c\u53f8\u7684\u53d1\u5c55\u6811\u7acb\u699c\u6837\u3002<\/p>\n<p>2013 \u5e749 \u6708\uff0c\u7f8e\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u6280\u672f\u516c\u53f8Rocket Fuel \u5728\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\uff1b<\/p>\n<p>2013 \u5e7410 \u6708\uff0c\u6cd5\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u516c\u53f8Criteo \u5728\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\uff1b<\/p>\n<p>2014 \u5e743 \u6708\uff0c\u7f8e\u56fd\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0Rubicon Project \u5728\u7ebd\u4ea4\u6240\u4e0a\u5e02\uff1b<\/p>\n<p>2014 \u5e746 \u6708\uff0c\u65e5\u672c\u6700\u5927DSP \u516c\u53f8FREAKOUT \u5c06\u4e8e\u5728\u4e1c\u4eac\u4e0a\u5e02\u3002<\/p>\n<p>\u4ece\u957f\u671f\u53d1\u5c55\u6765\u770b\uff0c\u5148\u8fdb\u6280\u672f\u548c\u4f18\u8d28\u5ba2\u6237\u8d44\u6e90\u4f7f\u4e92\u8054\u7f51\u5e7f\u544a\u516c\u53f8\u66f4\u5177\u6709\u6295\u8d44\u4ef7\u503c\u3002\u6211\u4eec\u8ba4\u4e3a\u4e92\u8054\u7f51\u5e7f\u544a\u516c\u53f8\u6700\u6838\u5fc3\u7684\u8981\u7d20\u4e3a\u5148\u8fdb\u7684\u79d1\u5b66\u7b97\u6cd5\u548c\u4f18\u8d28\u7684\u5ba2\u6237\u8d44\u6e90\u3002\u5148\u8fdb\u7684\u79d1\u5b66\u7b97\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u8fdb\u884c\u76ee\u6807\u53d7\u4f17\u786e\u8ba4\u7684\u540c\u65f6\uff0c\u66f4\u8fc5\u901f\u66f4\u5408\u7406\u7684\u51fa\u4ef7\u4ece\u800c\u83b7\u5f97\u5e7f\u544a\u5c55\u793a\u673a\u4f1a\uff1b\u800c\u4f18\u8d28\u7684\u5ba2\u6237\u8d44\u6e90\u662f\u4e92\u8054\u7f51\u5e7f\u544a\u516c\u53f8\u8d56\u4ee5\u751f\u5b58\u548c\u53d1\u5c55\u7684\u57fa\u7840\uff0c\u4f1a\u4e3a\u4e92\u8054\u7f51\u5e7f\u544a\u516c\u53f8\u7684\u54c1\u724c\u5b9e\u529b\u52a0\u5206\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u8ba4\u4e3a\u517c\u5177\u5148\u8fdb\u6280\u672f\u548c\u4f18\u52bf\u5ba2\u6237\u8d44\u6e90\u7684\u516c\u53f8\u66f4\u5177\u6709\u6295\u8d44\u4ef7\u503c\u3002<\/p>\n<p>\u76ee\u524d\u672c\u571f\u53d1\u5c55\u7684\u7279\u5f81\u51b3\u5b9a\u6211\u56fd\u5e7f\u544a\u516c\u53f8\u7684\u53d1\u5c55\u65b9\u5411\u3002\u6709\u522b\u4e8e\u56fd\u9645\u5927\u578b\u4f20\u64ad\u96c6\u56e2\uff0c\u6211\u56fd\u5e7f\u544a\u516c\u53f8\u591a\u4ee5\u672c\u571f\u5316\u53d1\u5c55\u4e3a\u4e3b\uff0c\u5176\u7ade\u4e89\u5b9e\u529b\u4e0e\u56fd\u96454A \u76f8\u6bd4\u8fd8\u6709\u4e00\u5b9a\u5dee\u8ddd\u3002\u76ee\u524d\u6211\u56fd\u5a92\u4f53\u8d44\u6e90\u7684\u8f6c\u53d8\u624d\u521a\u521a\u5f00\u59cb\uff0c\u6211\u4eec\u8ba4\u4e3a\u56fd\u5185\u4f20\u7edf\u5e7f\u544a\u516c\u53f8\u5728\u5f00\u5c55\u6570\u5b57\u5316\u8425\u9500\u670d\u52a1\u7684\u8fc7\u7a0b\u4e2d\u4f1a\u5411\u56fd\u96454A \u5b66\u4e60\uff0c\u529b\u6c42\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u5b8c\u5584\u7684\u5168\u6848\u670d\u52a1\uff0c\u800c\u4e13\u6ce8\u4e8e\u4e92\u8054\u7f51\u9886\u57df\u7684\u5e7f\u544a\u516c\u53f8\u5c06\u76f8\u7ee7\u767b\u573a\u3002\u4ece\u6570\u5b57\u5316\u8425\u9500\u670d\u52a1\u89d2\u5ea6\u5206\u6790\uff0c\u6211\u4eec\u63a8\u8350\u84dd\u8272\u5149\u6807\u3001\u7701\u5e7f\u80a1\u4efd\u3001\u601d\u7f8e\u4f20\u5a92\u548c\u5229\u6b27\u80a1\u4efd\u3002<\/p>\n<p>\u84dd\u8272\u5149\u6807300058\uff1a\u65b9\u5411\u660e\u786e\uff0c\u575a\u5b9a\u6570\u5b57\u5316\u8f6c\u578b<\/p>\n<p>\u516c\u53f8\u672a\u6765\u6570\u5b57\u5316\u4e1a\u52a1\u5c06\u5360\u4e1a\u52a1\u603b\u989d\u7684\u56db\u5206\u4e4b\u4e09\u3002\u516c\u53f8\u660e\u786e\u5c06\u6570\u5b57\u5316\u4e1a\u52a1\u53d1\u5c55\u76ee\u6807\u5b9a\u4e3a\u4e1a\u52a1\u603b\u989d\u768475%\uff0c\u8868\u660e\u575a\u5b9a\u5927\u529b\u5f00\u5c55\u6570\u5b57\u5316\u4e1a\u52a1\u7684\u51b3\u5fc3\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u516c\u53f8\u6570\u5b57\u5316\u4e1a\u52a1\u7ea6\u5360\u4e1a\u52a1\u603b\u989d\u7ea645%\uff0c\u672a\u6765\u5c06\u6709\u81f3\u5c1130%\u7684\u53d1\u5c55\u7a7a\u95f4\u3002\u516c\u53f8\u7684\u6570\u5b57\u8425\u9500\u4e1a\u52a1\u96c6\u4e2d\u5728\u56db\u5927\u65b9\u5411\uff1a\u5927\u6570\u636e\u3001\u7535\u5b50\u5546\u52a1\u3001\u79fb\u52a8\u4e92\u8054\u548c\u89c6\u9891\u4e1a\u52a1\u3002<\/p>\n<p>\u5927\u6570\u636e\u65b9\u9762\uff0c\u6211\u4eec\u8ba4\u4e3a\u516c\u53f8\u5229\u7528\u5927\u6570\u636e\u8fdb\u884c\u5206\u6790\u540e\u4e3a\u5ba2\u6237\u8fdb\u884c\u66f4\u4e3a\u7cbe\u51c6\u7684\u5e7f\u544a\u6295\u653e\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u5e7f\u544a\u6548\u80fd\uff0c\u589e\u52a0\u987e\u5ba2\u6ee1\u610f\u5ea6\uff0c\u540c\u65f6\u673a\u5668\u5316\u7684\u8fd0\u8425\u6a21\u5f0f\u53ef\u4ee5\u4e3a\u516c\u53f8\u964d\u4f4e\u4eba\u529b\u6210\u672c\u3002<\/p>\n<p>\u7535\u5b50\u5546\u52a1\u9886\u57df\uff0c\u516c\u53f8\u53ef\u5411\u5ba2\u6237\u63d0\u4f9b\u4f18\u8d28\u5168\u9762\u7684\u7535\u5b50\u5546\u52a1\u8425\u9500\u65b9\u6848\uff0c\u4ee5\u63d0\u9ad8\u884c\u4e1a\u5f71\u54cd\u529b\u3002<\/p>\n<p>\u79fb\u52a8\u4e92\u8054\u65b9\u9762\uff0c\u516c\u53f8\u53ef\u501f\u52a9\u601d\u6069\u5ba2\u5728\u4e92\u8054\u7f51\u6e38\u620f\u5e7f\u544a\u9886\u57df\u7684\u79ef\u7d2f\uff0c\u9010\u6e10\u5207\u5165\u5230\u79fb\u52a8\u4e92\u8054\u7aef\uff0c\u5e76\u4e0e\u516c\u53f8\u5176\u4ed6\u4e1a\u52a1\u5f62\u6210\u66f4\u597d\u7684\u534f\u540c\u53d1\u5c55\u3002<\/p>\n<p>\u89c6\u9891\u5e7f\u544a\u9886\u57df\u662f\u4e0e\u4f20\u7edf\u5a92\u4f53\u5e7f\u544a\u6700\u4e3a\u76f8\u4f3c\u7684\u4e92\u8054\u7f51\u5e7f\u544a\u5f62\u5f0f\uff0c\u516c\u53f8\u53ef\u5229\u7528\u5df2\u79ef\u7d2f\u7684\u8d44\u6e90\u66f4\u597d\u7684\u5f00\u53d1\u89c6\u9891\u5e7f\u544a\u4e1a\u52a1\u3002<\/p>\n<p>\u518d\u878d\u8d44\u653e\u5f00\u5229\u597d\u516c\u53f8\u5916\u5ef6\u5f0f\u53d1\u5c55\u3002\u8bc1\u76d1\u4f1a\u4e8e2014 \u5e743 \u670821 \u65e5\u53d1\u5e03\u300a\u521b\u4e1a\u677f\u4e0a\u5e02\u516c\u53f8\u8bc1\u5238\u53d1\u884c\u7ba1\u7406\u6682\u884c\u529e\u6cd5(\u5f81\u6c42\u610f\u89c1\u7a3f)\u300b\uff0c\u89c4\u5b9a\u521b\u4e1a\u677f\u4e0a\u5e02\u516c\u53f8\u53ef\u4ee5\u5411\u4e0d\u7279\u5b9a\u5bf9\u8c61\u516c\u5f00\u53d1\u884c\u80a1\u7968\uff0c\u4e5f\u53ef\u4ee5\u5411\u7279\u5b9a\u5bf9\u8c61\u975e\u516c\u5f00\u53d1\u884c\u3002\u5176\u4e2d\uff0c\u516c\u5f00\u53d1\u884c\u80a1\u7968\u987b\u6ee1\u8db3\u8d44\u4ea7\u8d1f\u503a\u7387\u9ad8\u4e8e45%\u7684\u6761\u4ef6\uff0c\u4e14\u4e0d\u5b58\u5728\u6301\u6709\u91d1\u989d\u8f83\u5927\u7684\u4ea4\u6613\u6027\u91d1\u878d\u8d44\u4ea7\u548c\u53ef\u4f9b\u51fa\u552e\u7684\u91d1\u878d\u8d44\u4ea7\u60c5\u51b5\u30022014 \u5e741 \u5b63\u62a5\u6570\u636e\u663e\u793a\uff0c\u84dd\u8272\u5149\u6807\u8d44\u4ea7\u8d1f\u503a\u7387\u4e3a47%\uff0c\u540c\u65f6\u4e0d\u5b58\u5728\u6240\u5217\u91d1\u878d\u8d44\u4ea7\u60c5\u51b5\uff0c\u5df2\u7b26\u5408\u516c\u5f00\u53d1\u884c\u80a1\u7968\u7684\u6761\u4ef6\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u9884\u8ba12014 \u5e74\u6709\u671b\u542f\u52a8\u65b0\u4e00\u8f6e\u878d\u8d44\u8ba1\u5212\uff0c\u89e3\u51b3\u8d44\u91d1\u95ee\u9898\u540e\u5c06\u5b9e\u73b0\u66f4\u597d\u7684\u5916\u5ef6\u5f0f\u53d1\u5c55\u3002<\/p>\n<p>\u6839\u636e\u4e07\u5fb7\u4e00\u81f4\u9884\u671f\uff0c\u516c\u53f82014-2016 \u5e74\u644a\u8584\u540eEPS \u5206\u522b\u4e3a0.71\uff0c0.95\u548c1.21\uff0c\u5bf9\u5e942014-2016 \u5e74PE \u5206\u522b\u4e3a40.13\uff0c30.07 \u548c23.57\u3002<\/p>\n<p>\u7701\u5e7f\u80a1\u4efd002400\uff1a\u6570\u5b57\u9886\u57df\u5148\u884c\u8005\uff0c\u4f18\u8d28\u5ba2\u6237\u6f5c\u529b\u5927<\/p>\n<p>\u7701\u5e7f\u80a1\u4efd\u4f5c\u4e3a\u4e2d\u56fd\u672c\u571f\u6700\u5927\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u4f20\u64ad\u670d\u52a1\u63d0\u4f9b\u5546\uff0c2008 \u5e74\u4fbf\u5f00\u59cb\u4e92\u8054\u7f51\u5e03\u5c40\uff0c\u5728\u6570\u5b57\u9886\u57df\u5b9e\u5c5e\u5148\u884c\u8005\u3002\u516c\u53f8\u4ece\u5ba2\u6237\u89d2\u5ea6\u51fa\u53d1\uff0c\u529b\u5728\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e00\u63fd\u5b50\u8425\u9500\u670d\u52a1\uff0c2012 \u5e74\u516c\u53f8\u6210\u7acb\u8d5b\u94c2\u4e92\u52a8\uff0c\u91cd\u70b9\u53d1\u529b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/146\">\u4e92\u8054\u7f51\u5a92\u4f53<\/a>\u4e1a\u52a1\uff0c\u5c06\u7701\u5e7f\u7684\u8d44\u6e90\u4f18\u52bf\u5ef6\u4f38\u5230\u6570\u5b57\u5a92\u4f53\u4e2d\uff0c\u5e76\u6df1\u5ea6\u5f00\u53d1\u5ba2\u6237\u7684\u6570\u5b57\u8425\u9500\u9700\u6c42\u3002\u76ee\u524d\uff0c\u516c\u53f8\u5ba2\u6237\u5df2\u6709\u7ea620%\u7684\u5e7f\u544a\u6295\u653e\u6bd4\u4f8b\u6d89\u53ca\u5230\u4e92\u8054\u7f51\u6e20\u9053\uff0c\u672a\u6765\u516c\u53f8\u5c06\u91cd\u70b9\u53d1\u5c55\u6570\u5b57\u8425\u9500\u53ca\u79fb\u52a8\u4e92\u8054\u4e1a\u52a1\u3002<\/p>\n<p>2008 \u5e74\uff0c\u6210\u7acb\u7f51\u7edc\u4e92\u52a8\u5c40\uff0c\u4ee5<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u91c7\u8d2d\u4e3a\u6838\u5fc3\u4e1a\u52a1\uff0c\u52a0\u5f3a\u7b56\u5212\u3001\u521b\u610f\u3001\u6280\u672f\u3001SEM \u7b49\u6570\u5b57\u9886\u57df\u7684\u670d\u52a1\uff1b<\/p>\n<p>2012 \u5e745 \u6708\uff0c\u6570\u5b57\u5316\u8fd0\u8425\u7cfb\u7edf\u6b63\u5f0f\u6295\u5165\u4f7f\u7528\uff1b<\/p>\n<p>2012 \u5e747 \u6708\uff0c\u5168\u8d44\u5b50\u516c\u53f8\u8d5b\u94c2\u4e92\u52a8\u6210\u7acb\u3002<\/p>\n<p>\u5927\u91cf\u4f18\u8d28\u5ba2\u6237\u8d44\u6e90\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u4e1a\u52a1\u4ece\u5185\u751f\u505a\u8d77\u3002\u516c\u53f8\u5728\u5e7f\u544a\u4e1a\u53d1\u5c55\u591a\u5e74\uff0c\u5df2\u79ef\u7d2f\u5927\u91cf\u4f18\u8d28\u5ba2\u6237\u8d44\u6e90\uff0c\u968f\u7740\u5ba2\u6237\u5728\u4e92\u8054\u7f51\u9886\u57df\u9700\u6c42\u7684\u63d0\u5347\uff0c\u516c\u53f8\u5728\u6570\u5b57\u9886\u57df\u7684\u7a7a\u95f4\u975e\u5e38\u53ef\u89c2\u3002<\/p>\n<p>\u6839\u636e\u4e07\u5fb7\u4e00\u81f4\u9884\u671f\uff0c\u516c\u53f82014-2016 \u5e74\u644a\u8584\u540eEPS \u5206\u522b\u4e3a0.71\uff0c0.93\u548c1.12\uff0c\u5bf9\u5e942014-2016 \u5e74PE \u5206\u522b\u4e3a32.63\uff0c25.13 \u548c20.81\u3002<\/p>\n<p>\u601d\u7f8e\u4f20\u5a92002712\uff1a\u52a0\u8db3\u9a6c\u529b\u53d1\u5c55\u6570\u5b57\u4e1a\u52a1\uff0c\u505a\u4e2d\u56fd\u7535\u901a<\/p>\n<p>\u4ee5\u89c6\u9891\u8d34\u7247\u5e7f\u544a\u4e3a\u6570\u5b57\u8425\u9500\u4e1a\u52a1\u5207\u5165\u70b9\uff0c\u6253\u9020\u4e00\u6d41\u7684\u7efc\u5408\u4f20\u64ad\u96c6\u56e2\u3002\u601d\u7f8e\u4f5c\u4e3aA \u80a1\u5e02\u573a\u4e2d\u7684\u8425\u9500\u65b0\u519b\uff0c\u5176\u4e1a\u52a1\u5b9e\u529b\u4e0d\u53ef\u5c0f\u89d1\u3002\u7ed3\u5408\u81ea\u8eab\u53d1\u5c55\u7ecf__\u5386\u53ca\u65f6\u4e0b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/143\">\u4e92\u8054\u7f51\u8425\u9500<\/a>\u7684\u70ed\u70b9\u65b9\u5411\uff0c\u601d\u7f8e\u5c06\u89c6\u9891\u8d34\u7247\u5e7f\u544a\u7acb\u4e3a\u5207\u5165\u70b9\uff0c\u91cd\u70b9\u9886\u57df\u7a81\u7834\u53d1\u5c55\u3002\u540c\u65f6\uff0c\u601d\u7f8e\u4f5c\u4e3a\u4e2d\u56fd4A 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