{"id":41427,"date":"2018-08-19T21:08:19","date_gmt":"2018-08-19T13:08:19","guid":{"rendered":"http:\/\/www.fagao.me\/?p=41427"},"modified":"2018-08-19T21:08:19","modified_gmt":"2018-08-19T13:08:19","slug":"%e4%ba%92%e8%81%94%e7%bd%91%e5%b9%bf%e5%91%8a%e6%a8%a1%e5%bc%8f-%e4%ba%92%e8%81%94%e7%bd%91%e5%b9%bf%e5%91%8a%e6%98%af%e9%94%80%e5%aa%92%e4%bd%93%e6%88%98%e7%95%a5%e9%87%8d%e8%a6%81%e9%83%a8-2","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/41427.htm","title":{"rendered":"\u4e92\u8054\u7f51\u5e7f\u544a\u6a21\u5f0f \u4e92\u8054\u7f51\u5e7f\u544a\u662f\u9500\u5a92\u4f53\u6218\u7565\u91cd\u8981\u90e8\u5206"},"content":{"rendered":"

\"\"<\/p>\n

\u4e92\u8054\u7f51\u5e7f\u544a\u6a21\u5f0f \u4e92\u8054\u7f51\u5e7f\u544a\u662f\u9500\u5a92\u4f53\u6218\u7565\u7684\u91cd\u8981\u4e00\u90e8\u5206<\/p>\n

\u4e92\u8054\u7f51\u5e7f\u544a\u5c31\u662f\u901a\u8fc7\u5728\u7f51\u7edc\u4e0a\u6295\u653e\u5e7f\u544a\u3002\u5229\u7528\u7f51\u7ad9\u4e0a\u7684\u5e7f\u544a\u6a2a\u5e45\u3001\u6587\u672c\u94fe\u63a5\u3001\u591a\u5a92\u4f53\u7684\u65b9\u6cd5\uff0c\u5728\u4e92\u8054\u7f51\u520a\u767b\u6216\u53d1\u5e03\u5e7f\u544a\uff0c\u901a\u8fc7\u7f51\u7edc\u4f20\u9012\u5230\u4e92\u8054\u7f51\u7528\u6237\u7684\u4e00\u79cd\u9ad8\u79d1\u6280\u5e7f\u544a\u8fd0\u4f5c\u65b9\u5f0f\u3002\u4e0e\u4f20\u7edf\u7684\u56db\u5927\u4f20\u64ad\u5a92\u4f53(\u62a5\u7eb8\u3001\u6742\u5fd7\u3001\u7535\u89c6\u3001\u5e7f\u64ad)\u5e7f\u544a\u53ca\u5907\u53d7\u5782\u9752\u7684\u6237\u5916\u5e7f\u544a\u76f8\u6bd4\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u5177\u6709\u5f97\u5929\u72ec\u539a\u7684\u4f18\u52bf\uff0c\u662f\u5b9e\u65bd\u73b0\u4ee3\u8425\u9500\u5a92\u4f53\u6218\u7565\u7684\u91cd\u8981\u4e00\u90e8\u5206\u3002<\/p>\n<\/p>\n

\u5e7f\u544a\u6a21\u5f0f\uff1a<\/p>\n

CPC(\u70b9\u51fb\u6210\u672c)<\/p>\n

\u5373Cost-per-click\uff0c\u6bcf\u70b9\u51fb\u6210\u672c\u3002<\/p>\n

\u6309\u7167\u5e7f\u544a\u70b9\u51fb\u4ed8\u8d39\u7684\u6a21\u5f0f\u662f\u4e92\u8054\u7f51\u5e7f\u544a\u6700\u65e9\u7684\u8ba1\u8d39\u65b9\u5f0f\uff0c1994\u5e74\u51fa\u73b0\u7684\u7b2c\u4e00\u652f\u5e7f\u544a\u5c31\u662f\u91c7\u7528\u6b64\u8ba1\u8d39\u65b9\u5f0f\u3002\u7531\u4e8e\u5e7f\u544a\u7684\u70b9\u51fb\u975e\u5e38\u5bb9\u6613\u4f5c\u5f0a\uff0c\u56e0\u6b64CPC\u8ba1\u8d39\u65b9\u5f0f\u4ea7\u751f\u7684\u540e\u679c\u5c31\u662f\u5a92\u4f53\u5927\u91cf\u7684\u751f\u6210\u865a\u5047\u70b9\u51fb\u6b3a\u9a97\u5e7f\u544a\u4e3b\uff0c\u540c\u65f6\u7531\u4e8e\u5e7f\u544a\u4e3b\u66f4\u719f\u6089\u3001\u66f4\u63a5\u53d7\u7535\u89c6\u5e7f\u544a\u7684\u5ba3\u4f20\u6a21\u5f0f\uff0c\u56e0\u6b64\u51fa\u73b0\u4e86CPD\u7684\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5411\u7535\u89c6\u5ba3\u4f20\u6a21\u5f0f\u9760\u9f50\u3002\u5982\u679c\u4e0d\u8003\u8651\u4f5c\u5f0a\uff0c\u5355\u4ece\u6548\u679c\u89d2\u5ea6\u8003\u91cf\u7684\u8bdd\uff0cCPC\u8ba1\u8d39\u65b9\u5f0f\u6bd4CPD\u8ba1\u8d39\u65b9\u5f0f\u66f4\u52a0\u6709\u5229\u3002\u767e\u5ea6\u7ade\u4ef7\u4ee5\u53cagoogle\u7ade\u4ef7\u5747\u91c7\u7528CPC\u7684\u8ba1\u8d39\u6a21\u5f0f(\u4e5f\u6709\u53ebPPC\u6a21\u5f0f\uff0cPay-Per-Click )\u3002<\/p>\n

CPD(Cost per day)<\/p>\n

\u5373\u6309\u5929\u4ed8\u8d39\u3002<\/p>\n

\u6b64\u79cd\u6a21\u5f0f\u5b8c\u5168\u53c2\u8003\u7535\u89c6\u5e7f\u544a\u7684\u5ba3\u4f20\u65b9\u5f0f\uff0c\u91cd\u5c55\u73b0\uff0c\u8bb2\u54c1\u724c\u66dd\u5149\u7684\u8303\u56f4(\u66f4\u5e7f\u7684\u5730\u57df\u6216\u4eba\u7fa4)\u53ca\u6df1\u5ea6(\u5230\u8fbe\u9891\u6b21)\uff0c\u4e5f\u4ee5\u7535\u89c6\u5e7f\u544a\u7684\u6307\u6807\u6765\u8861\u91cf\u6548\u679c\uff0c\u6bd4\u5982iGRP\u7b49\u3002\u4f46\u91c7\u7528\u6b64\u79cd\u8ba1\u8d39\u65b9\u5f0f\u7684\u5a92\u4f53\u5fc5\u987b\u6709\u5f3a\u5927\u7684\u7528\u6237\u7fa4\u4f53\u652f\u6491\uff0c\u800c\u4e14\u5fc5\u987b\u5177\u6709\u5f88\u9ad8\u7684\u77e5\u540d\u5ea6\u53ca\u7f8e\u8a89\u5ea6\uff0c\u5426\u5219\u5e7f\u544a\u4e3b\u5e76\u4e0d\u4e70\u8d26\uff0c\u56e0\u6b64\u4e5f\u53ea\u6709\u51e0\u4e2a\u91c7\u7528\u8fd9\u79cd\u8ba1\u8d39\u65b9\u5f0f\u3002\u5bf9\u4e8e\u5782\u76f4\u7c7b\u5a92\u4f53\u4ee5\u53ca\u5e7f\u544a\u7f51\u7edc\u800c\u8a00\uff0c\u91c7\u7528\u4e86CPM\u7684\u8ba1\u8d39\u65b9\u5f0f\u3002<\/p>\n

CPM(\u5343\u4eba\u6210\u672cCost per Thousand Impressions)<\/p>\n

\u5373\u5e7f\u544a\u4e3b\u4e3a\u5b83\u7684\u5e7f\u544a\u663e\u793a1000\u6b21\u6240\u4ed8\u7684\u8d39\u7528\u3002<\/p>\n

\u9700\u8981\u8bf4\u660e\u7684\u662f\uff0cCPM\u4e2d\u7684M\u6307\u7684\u662fMille\uff0c\u5e0c\u814a\u6587\u4e2d\u5343\u7684\u610f\u601d\u3002\u4e92\u8054\u7f51\u884c\u4e1a\uff0c\u662f\u957f\u5c3e\u6cd5\u5219\u53d1\u6325\u529b\u91cf\u7684\u884c\u4e1a\uff0c\u9664\u4e86\u5c11\u6570\u7684\u5927\u5e7f\u544a\u4e3b\u53ef\u4ee5hold\u4f4fCPD\u7684\u8ba1\u8d39\u65b9\u5f0f\u5916(\u6b64\u65b9\u5f0f\u7684\u4ef7\u683c\u9ad8\u7684\u5413\u4eba SINA\u7684\u4ef7\u683c SOHU\u7684\u4ef7\u683c)\uff0c\u5927\u91cf\u7684\u4e2d\u5c0f\u5e7f\u544a\u4e3b\u5f80\u5f80\u56e0\u4e3a\u4ef7\u683c\u7684\u539f\u56e0\u653e\u5f03\u7f51\u7edc\u4e0a\u7684\u6295\u653e\u3002\u6709\u9700\u6c42\u5c31\u4f1a\u6709\u89e3\u51b3\u65b9\u6848\uff0cCPM\u8ba1\u8d39\u7684\u65b9\u5f0f\u5c31\u4ea7\u751f\u4e86\u3002CPM\u65b9\u5f0f\u4e0eCPD\u65b9\u5f0f\u7684\u6838\u5fc3\u533a\u522b\u5728\u4e8e\u6309\u91cf\u6295\u653e\uff0c\u6309\u91cf\u8ba1\u8d39\uff0c\u5e7f\u544a\u4e3b\u53ea\u9700\u8981\u4e3a\u81ea\u5df1\u9700\u8981\u91c7\u8d2d\u7684\u64ad\u653e\u91cf\u4ed8\u8d39\uff0c\u89e3\u51b3\u4e86\u4e2d\u5c0f\u5e7f\u544a\u4e3b\u7684\u4ef7\u683c\u56f0\u5c40\uff0c\u56e0\u6b64\u53d7\u5230\u5e02\u573a\u7684\u6b22\u8fce\uff0cCPM\u662f\u5782\u76f4\u7c7b\u5a92\u4f53\u4ee5\u53ca\u5e7f\u544a\u7f51\u7edc\u7684\u4e3b\u6d41\u8ba1\u8d39\u65b9\u5f0f\u3002<\/p>\n

\u4f46CPM\u7684M\u5c31\u4e00\u5b9a\u662f\u5e7f\u544a\u7684\u5c55\u73b0\u5417?\u7b54\u6848\u662f\u4e0d\u4e00\u5b9a\uff0c\u56e0\u4e3a\u6211\u4eec\u8981\u6309\u7167\u5e7f\u544a\u5f62\u5f0f\u6765\u533a\u5206\u3002\u5982\u679c\u662f\u57fa\u4e8e\u7f51\u9875\u7684\u56fa\u5b9a\u4f4d\u7f6e\u5c55\u73b0\u7684\u5e7f\u544a\uff0c\u5982Banner\u3001PIP\u7b49\u5f62\u5f0f\uff0cM\u6307\u7684\u662f\u9875\u9762\u7684PV\u91cf\uff0c\u81f3\u4e8e\u8bbf\u5ba2\u662f\u5426\u771f\u6b63\u770b\u5230\u4e86\u5e7f\u544a\uff0c\u5e76\u4e0d\u4e00\u5b9a\u3002\u5982\u679c\u662f\u6d6e\u5c42\u7c7b\u7684\u5e7f\u544a\uff0c\u6b64\u65f6M\u7684\u503c\u6307\u7684\u5c31\u662f\u5e7f\u544a\u7684\u5c55\u73b0\u91cf\u3002<\/p>\n

CPA(Cost per action)<\/p>\n

\u7531\u5e7f\u544a\u6240\u5e26\u6765\u7684\u7528\u6237\u4ea7\u751f\u7684\u6bcf\u6b21\u7279\u5b9a\u884c\u4e3a\u7684\u8d39\u7528\uff0c\u5373\u6839\u636e\u6bcf\u4e2a\u8bbf\u95ee\u8005\u5bf9\u7f51\u7edc\u5e7f\u544a\u6240\u91c7\u53d6\u7684\u884c\u52a8\u6536\u8d39\u7684\u5b9a\u4ef7\u6a21\u5f0f\u3002\u5bf9\u4e8e\u7528\u6237\u884c\u52a8\u6709\u7279\u522b\u7684\u5b9a\u4e49\uff0c\u5305\u62ec\u5f62\u6210\u4e00\u6b21\u4ea4\u6613\u3001\u83b7\u5f97\u4e00\u4e2a\u6ce8\u518c\u7528\u6237\u3001\u4ea7\u751f\u4e00\u6b21\u4e0b\u8f7d\u884c\u4e3a\u7b49\u3002<\/p>\n

\u7f51\u7edc\u5e7f\u544a\u7684\u8ba1\u8d39\u65b9\u5f0f\u968f\u7740\u5e02\u573a\u7684\u53d8\u5316\u800c\u53d8\u5316\u3002\u968f\u7740\u7f51\u7edc\u6e38\u620f\u3001\u7535\u5b50\u5546\u52a1\u7684\u5174\u8d77\u4ee5\u53ca\u91cd\u89c6\u957f\u5c3e\u6d41\u91cf\u7684\u7f51\u76df\u7684\u53d1\u5c55\uff0cCPA\u7684\u8ba1\u8d39\u6a21\u5f0f\u4ea7\u751f\u4e86\uff0c\u6b64\u6a21\u5f0f\u76f4\u6307\u6e38\u620f\u3001\u7535\u5546\u5e7f\u544a\u4e3b\u6700\u6838\u5fc3\u7684\u9700\u6c42\u2014\u2014\u4ea7\u751f\u6ce8\u518c\u53ca\u8ba2\u5355\u3002\u4ece\u5b9a\u4e49\u4e0a\u6765\u8bb2\uff0cA\u662f\u6295\u653e\u524d\u5e7f\u544a\u4e3b\u548c\u5a92\u4f53\u534f\u5546\u5236\u5b9a\u7684\uff0c\u56e0\u6b64A\u53ef\u4ee5\u662f\u6ce8\u518c\uff0c\u53ef\u4ee5\u662f\u4e0b\u5355\u6216\u8005\u53ef\u4ee5\u662f\u70b9\u51fb\u67d0\u4e00\u4e2a\u7279\u5b9a\u6309\u94ae\u3001\u53ef\u4ee5\u662f\u63d0\u4ea4\u95ee\u5377\u7b49\u591a\u79cd\u5f62\u5f0f\uff0c\u53ea\u8981\u5b9a\u4e49\u597d\uff0c\u53cc\u65b9\u8ba4\u53ef\uff0c\u5e76\u4e14\u53cc\u65b9\u90fd\u53ef\u4ee5\u76d1\u6d4b\u5230\u76f8\u5e94\u6570\u636e\u5373\u53ef\u3002<\/p>\n

CPS(Cost per sale)<\/p>\n

\u5373\u4e3a\u57fa\u4e8e\u5e7f\u544a\u5f15\u5165\u7528\u6237\u6240\u4ea7\u751f\u7684\u6210\u529f\u9500\u552e\u800c\u6536\u53d6\u4e00\u5b9a\u6bd4\u4f8b\u4f63\u91d1\u7684\u5546\u4e1a\u5408\u4f5c\u65b9\u5f0f\u3002<\/p>\n

CPS\u6a21\u5f0f\u662fCPA\u6a21\u5f0f\u7684\u4e00\u79cd\u7279\u5b9a\u5f62\u5f0f\uff0c\u5728\u56fd\u5185\u5e38\u7528\u4f5c\u7535\u5546\u65f6\u7684\u8ba1\u8d39\u65b9\u5f0f\uff0c\u610f\u601d\u662f\u53ea\u6709\u5728\u7535\u5546\u83b7\u5f97\u8ba2\u5355\u7684\u65f6\u5019\uff0c\u5a92\u4f53\u624d\u4f1a\u5f97\u5230\u63a8\u5e7f\u8d39\u7528\u3002CPS\u6709\u4e24\u79cd\u6536\u76ca\u8ba1\u7b97\u65b9\u6cd5\uff0c\u4e00\u662f\u6309\u7167\u8ba2\u5355\u989d\u7684\u6bd4\u4f8b\u8ba1\u7b97\uff0c\u4e00\u662f\u4e0d\u533a\u5206\u8ba2\u5355\u989d\uff0c\u6bcf\u4e2a\u8ba2\u5355\u6709\u56fa\u5b9a\u4ef7\u503c\uff0c\u8ba2\u5355\u56fa\u5b9a\u4ef7\u503c\u4e58\u4ee5\u8ba2\u5355\u91cf\u5373\u4e3a\u5e7f\u544a\u4e3b\u7684\u6536\u76ca\u3002<\/p>\n

ROI (Return on Investment)<\/p>\n

\u6295\u8d44\u6536\u76ca\u7387\u6216\u62a5\u6548\u56de\u62a5\u7387\u3002\u591a\u7528\u4e8e\u7535\u5546\u3001\u6e38\u620f\u7c7b\u7528\u6237\u8003\u6838\u5e7f\u544a\u6548\u679c\u7684\u6807\u51c6\u3002\u4e00\u822c\u8ba1\u7b97\u65b9\u6cd5\u662f\u7531\u5e7f\u544a\u4ea7\u751f\u7684\u6536\u76ca\u989d\/\u6295\u653e\u989d\u3002<\/p>\n

ROI\u65b9\u5f0f\u662fCPS\u65b9\u5f0f\u7684\u53e6\u4e00\u79cd\u8868\u793a\u65b9\u6cd5\u3002\u4e3e\u4f8b\u6765\u8bb2\uff0c\u5982\u679c\u4e00\u4e2a\u7535\u5546\u7684\u5408\u4f5cROI\u662f1:2\uff0c\u5176\u610f\u601d\u6307\u7684\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u652f\u51fa\u5176\u8ba2\u5355\u989d\u768450%(1\/2)\u4ed8\u7ed9\u5a92\u4f53\u3002<\/p>\n

\u4f5c\u4e3a\u7ea6\u5b9a\u4fd7\u79f0\u7684\u505a\u6cd5\uff0c\u5f53\u7535\u5546\u7f51\u7ad9\u548c\u8054\u76df\u5408\u4f5c\u65f6\uff0c\u4f1a\u8bb2\u7528CPS\u7ed3\u7b97\uff0c\u4e00\u822c\u6bd4\u4f8b\u572810%\u4ee5\u4e0b\uff0c\u800c\u548c\u95e8\u6237\u7f51\u7ad9\u4ee5\u53ca\u6709\u4e00\u5b9a\u54c1\u724c\u4ef7\u503c\u7684\u5a92\u4f53\u5408\u4f5c\u65f6\uff0c\u4f1a\u8bb2\u7528ROI\u7ed3\u7b97\uff0c\u4e00\u822c\u4e3a1:2\u6216\u80051:1\uff0c\u751a\u81f3\u4f1a\u67091:0.8\uff0c\u53ef\u4ee5\u770b\u51fa\u5e7f\u544a\u4e3b\u8ba9\u5229\u6bd4\u4f8b\u975e\u5e38\u5927\uff0c\u56e0\u4e3a\u6b64\u65f6\u6709\u54c1\u724c\u5ba3\u4f20\u7684\u8003\u8651\u5728\u91cc\u9762\u3002<\/p>\n

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