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VideoProgramming Distributor, MVPDs\uff09\u3002\u591a\u4fe1\u53f7\u7535\u89c6\u4fe1\u53f7\u670d\u52a1\uff0c\u5373\u904d\u5e03\u4e8e\u5168\u7f8e\u5bb6\u5ead\u7684\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\uff0c\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u548c\u7535\u4fe1\u8fd0\u8425\u5546\uff08\u7535\u89c6\u7f51\uff09\uff0c\u901a\u8fc7\u6709\u7ebf\u7535\u7f06\uff0c\u536b\u661f\u4fe1\u53f7\u548c\u5149\u7ea4\u4fe1\u53f7\u7b49\u65b9\u5f0f\u8f93\u9001\u7535\u89c6\u4fe1\u53f7\u3002<\/p>\n<\/p>\n<p><strong>\u5185\u5bb9\u5236\u4f5c\u7aef\u662f\u4ea7\u4e1a\u94fe\u6700\u4e0a\u6e38\uff0c\u89c4\u6a21\u4f53\u91cf\u76f8\u5bf9\u8f83\u5c0f\uff0c2016-2022\u5e74CAGR\u7ea64%\uff0c\u589e\u901f\u5feb\u4e8e\u6574\u4f53\u5e02\u573a\u3002<\/strong>\u636eIBISWORLD\u8c03\u7814\uff0c2014\/2015\/2016\u5e74\u6574\u4f53\u5e02\u573a\u89c4\u6a21\u5206\u522b\u8fbe\u5230300\/326\/320\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u5206\u522b\u589e\u957f2.2%\/8.6%\/-1.8%\u3002\u52302022\u5e74\uff0c\u9884\u8ba1\u6574\u4f53\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230400\u4ebf\u7f8e\u5143\u5de6\u53f3\uff0c2016-2022\u5e74CAGR\u7ea6\u4e3a4.2%\u3002<\/p>\n<\/p>\n<p><strong>\u5e7f\u64ad\u7535\u89c6\u7f51\u7aef\uff0c\u4e3b\u8981\u6765\u81ea\u4e8e\u5934\u90e8\u4e94\u5927\u7535\u89c6\u7f51\u3002<\/strong>\u636eIBISWORLD\u6570\u636e\uff0c2014\/2015\/2016\u5e74\u5e7f\u64ad\u7535\u89c6\u7f51\u5e02\u573a\u89c4\u6a21\u5206\u522b\u8fbe\u5230522\/522\/548\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u5206\u522b\u589e\u957f9.61%\/0.14%\/4.93%\u3002\u9884\u8ba1\u52302022\u5e74\uff0c\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230564\u4ebf\u7f8e\u5143\uff0c2016-2022\u5e74CAGR 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VideoProgramming Distributor, MVPDs\uff09\u5305\u62ec\u4e09\u79cd\u4e3b\u8981\u5f62\u5f0f\uff1a<strong>\uff081\uff09\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\uff1a<\/strong>\u4e0a\u4e16\u7eaa80\u5e74\u4ee3\u4ee5\u6765\uff0c\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u4e3b\u8981\u901a\u8fc7\u7535\u7f06\u8f93\u9001\u7535\u89c6\u4fe1\u53f7\uff0c\u5b9e\u73b0\u66f4\u5927\u7684\u4f20\u8f93\u5bb9\u91cf\u4e0e\u66f4\u7a33\u5b9a\u4fe1\u53f7\u8d28\u91cf\u3002\u5728\u7f8e\u56fd\uff0c\u4e3b\u8981\u7684\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u5305\u62ec\u5eb7\u5361\u65af\u7279(Comcast)\u65d7\u4e0b\u7684xfinity\uff0c\u65f6\u4ee3\u534e\u7eb3\u6709\u7ebf\uff08Time Warner Cable\uff09\u7b49\uff1b<strong>\uff082\uff09\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\uff1a<\/strong>\u4e0a\u4e16\u7eaa90\u5e74\u4ee3\u540e\u968f\u7740\u536b\u661f\u4f20\u8f93\u6280\u672f\u7a81\u7834\uff0c\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u5f00\u59cb\u63d0\u4f9b\u5185\u5bb9\u5206\u53d1\u670d\u52a1\uff0c\u5176\u5e02\u573a\u4efd\u989d\u4e0d\u65ad\u589e\u957f\uff0c\u76ee\u524d\u4e3b\u8981\u7684\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u662fDirecTV\u548cDish\uff1b<strong>\uff083\uff09\u7535\u4fe1\u8fd0\u8425\u5546\uff1a<\/strong>\u968f\u77402005\u5e74\u540e\u7535\u89c6\u884c\u4e1a\u7ba1\u5236\u89e3\u7981\uff0c\u7535\u4fe1\u8fd0\u8425\u5546\u88ab\u5141\u8bb8\u8fdb\u5165\u7535\u89c6\u884c\u4e1a\uff0c\u5229\u7528\u81ea\u8eab\u94fa\u8bbe\u7684\u5149\u7ea4\u7f51\u7edc\u63d0\u4f9b\u4e0d\u4e9a\u4e8e\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u548c\u536b\u661f\u7535\u89c6\u5546\u7684\u4fe1\u53f7\u8d28\u91cf\u548c\u670d\u52a1\uff0c<strong>\u76ee\u524d\u5e02\u573a\u4e0a\u4e3b\u8981\u7535\u4fe1\u8fd0\u8425\u5546\u5305\u62ecAT&amp;T\u548cVerizon\u7b49\u3002<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>\u7ec6\u5206\u6765\u770b\uff0c\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u8ba2\u6237\u6570\u91cf\u9886\u5148\uff0c\u4f46\u5360\u6bd4\u5448\u4e0b\u964d\u8d8b\u52bf\u3002\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u8ba2\u6237\u6570\u91cf\u4f4d\u5c45\u7b2c\u4e8c\uff0c\u7535\u4fe1\u8fd0\u8425\u5546\u8fdb\u5165\u4f20\u7edf\u7535\u89c6\u9886\u57df\u65f6\u95f4\u6700\u665a\uff0c\u7528\u6237\u6570\u91cf\u9010\u5e74\u589e\u957f\u3002<\/strong>\u5728\u591a\u9891\u9053\u4fe1\u53f7\u4f20\u8f93\u4f53\u7cfb\u4e2d\uff0c\u4f20\u7edf\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u53d1\u5c55\u65f6\u95f4\u6700\u957f\uff0c\u8ba2\u9605\u7528\u6237\u6570\u91cf\u6700\u5927\uff0c\u6839\u636eFCC\u8c03\u7814\uff0c2015\u5e74\u5168\u7f8e\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u8ba2\u9605\u7528\u6237\u6570\u91cf\u8fbe\u52305320\u4e07\uff0c\u8f83\u4e0a\u5e74\u51cf\u5c1160\u4e07\u3002\u4ece\u8d8b\u52bf\u4e0a\u770b\uff0c\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u8ba2\u9605\u7528\u6237\u91cf\u5448\u73b0\u9010\u5e74\u4e0b\u964d\u7684\u8d8b\u52bf\uff0c<strong>\u884c\u4e1a\u5185\u90e8\u66ff\u4ee3\u6548\u5e94\u660e\u663e\uff0c\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u548c\u7535\u4fe1\u8fd0\u8425\u5546\u8ba2\u9605\u7528\u6237\u91cf\u9010\u5e74\u589e\u52a0\uff0c<\/strong>\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u8ba2\u9605\u7528\u6237\u91cf\u4ece2000\u5e741300\u4e07\u5de6\u53f3\u589e\u957f\u52302015\u5e743310\u4e07\uff1b\u7535\u4fe1\u8fd0\u8425\u5546\u8ba2\u9605\u7528\u6237\u4ece2006\u5e7440\u4e07\u589e\u957f\u52302015\u5e741300\u4e07\u3002<\/p>\n<\/p>\n<p><strong>\u5e02\u573a\u683c\u5c40\u6765\u770b\uff0c\u5be1\u5934\u5784\u65ad\u5e02\u573a\u7279\u5f81\u660e\u663e\u3002<\/strong>\u6839\u636eFCC \u6700\u65b0\u62a5\u544a\u663e\u793a\uff0c\u622a\u6b622015\u5e74\u5e95\uff0c\u5728\u7f8e\u56fd\u7535\u89c6\u5e02\u573a\u4e0a\u5171\u670910\u5bb6\u8fd0\u8425\u5546\u8ba2\u9605\u7528\u6237\u91cf\u8d85\u8fc7\u4e00\u767e\u4e07\u540d\uff0c\u5c5e\u4e8e\u5be1\u5934\u5784\u65ad\u5e02\u573a\u3002<strong>\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u89d2\u5ea6\u770b\uff0c<\/strong>Comcast\u548cTime Warner Table \u5206\u522b\u4ee52234\u4e07\u548c1103\u4e07\u7684\u7528\u6237\u91cf\u6210\u4e3a\u5e02\u573a\u9886\u5148\u8005\u3002\u536b<strong>\u661f\u7535\u89c6\u5e02\u573a\u4e3b\u8981\u6709\u4e24\u5bb6\u8fd0\u8425\u5546DIRECTV\u548cDISH Network\uff0c<\/strong>\u5206\u522b\u62e5\u67091978\u4e07\u548c1334\u4e07\u7528\u6237\u3002\u7535\u4fe1\u8fd0\u8425\u5546\u8fdb\u5165\u7f8e\u56fd\u7535\u89c6\u5e02\u573a\u8f83\u665a\uff0c\u7f8e\u56fd\u524d\u4e24\u5927\u7535\u4fe1\u8fd0\u8425\u5546AT&amp;T\u548cVerizon\u5206\u522b\u62e5\u6709564\u4e07\u548c583\u4e07\u7528\u6237\u3002<\/p>\n<\/p>\n<p><strong>\u5185\u5bb9\u5206\u53d1\u73af\u8282\u9700\u8981\u5927\u91cf\u8d44\u672c\u5f00\u652f\uff0c\u4e00\u65e6\u5f62\u6210\u89c4\u6a21\u540e\u7ade\u4e89\u58c1\u5792\u9ad8\uff0c\u89c4\u6a21\u6548\u5e94\u5f3a\uff0c\u4e14\u8bae\u4ef7\u80fd\u529b\u5f3a\uff0c2006-2015\u6570\u636e\u663e\u793a\uff0c\u6709\u7ebf\u7535\u89c6\u7528\u6237\u4ed8\u8d39\u91d1\u989d\u589e\u957f\u8d8b\u52bf\u660e\u663e\u3002<\/strong>\u6839\u636eFCC\u7684\u8c03\u7814\uff0c2006-2015\u5e74\u95f4\uff0c\u7f8e\u56fd\u6709\u7ebf\u7535\u89c6\u57fa\u672c\u670d\u52a1\u5e73\u5747\u6708\u8ba2\u9605\u4ef7\u683c\u4ece14.59\u7f8e\u5143\u4e0a\u6da8\u523023.79\u7f8e\u5143\uff0c\u6da8\u5e45\u8fbe\u523063%\u3002\u62d3\u5c55\u670d\u52a1\u5e73\u5747\u6708\u8d39\u753145.26\u7f8e\u5143\u4e0a\u6da8\u523069.03\u7f8e\u5143\uff0c\u6da8\u5e45\u8fbe\u523052%\uff0c\u5747\u8fdc\u8d85\u540c\u671f\u7f8e\u56fd\u4eba\u5747\u53ef\u652f\u914d\u6536\u5165\u589e\u957f\u7387\u3002<\/p>\n<p><strong>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7f8e\u56fd\u6709\u7ebf\u8fd0\u8425\u5546\u91c7\u53d6\u7684\u662f\u201c\u7279\u8bb8\u7ecf\u8425\u6743\u201d\u5236\u5ea6\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u5bf9\u4e8e\u6709\u7ebf\u8fd0\u8425\u5546\uff0c\u4e00\u4e2a\u5730\u533a\u53ea\u6709\u4e00\u5bb6\u6709\u7ebf\u8fd0\u8425\u5546\uff08\u53ef\u80fd\u8fd8\u6709\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\uff09\uff0c\u5176\u5728\u76f8\u5e94\u5730\u533a\u5b9e\u8d28\u662f\u4e00\u79cd\u5784\u65ad\u60c5\u51b5\u3002\u800c\u4e14\uff0c\u4e0d\u540c\u6709\u7ebf\u8fd0\u8425\u5546\u4e0d\u6784\u6210\u5b9e\u8d28\u5e02\u573a\u7ade\u4e89\uff0c\u8fd9\u4e5f\u4e3a\u5be1\u5934\u5784\u65ad\u6709\u7ebf\u5e02\u573a\u589e\u52a0\u4e86\u63d0\u4ef7\u80fd\u529b\u3002<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>\u76c8\u5229\u80fd\u529b\u89d2\u5ea6\uff0c\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u8fdb\u5165\u5e02\u573a\u6700\u4e45\uff0c\u8425\u4e1a\u5229\u6da6\u7387\u663e\u8457\u597d\u4e8e\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u548c\u7535\u4fe1\u8fd0\u8425\u5546\u3002<\/strong>\u4f20\u7edf\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u5174\u8d77\u4e8e\u4e0a\u4e16\u7eaa80\u5e74\u4ee3\uff0c\u8fdb\u5165\u4fe1\u53f7\u4f20\u8f93\u5e02\u573a\u6700\u4e45\uff0c\u76f8\u6bd4\u4e8e\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u4e0e\u7535\u4fe1\u8fd0\u8425\u5546\u7ade\u4e89\u4f18\u52bf\u66f4\u660e\u663e\uff0c\u4f53\u73b0\u5728\u76c8\u5229\u7aef\uff0c\u4e3b\u8981\u516c\u53f8\u8425\u4e1a\u5229\u6da6\u7387\u663e\u8457\u9ad8\u4e8e\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u548c\u7535\u4fe1\u8fd0\u8425\u5546\u3002<\/p>\n<p>\u4ee5\u4e09\u7c7b\u4fe1\u53f7\u4f20\u8f93\u5546\u4ee3\u8868\u516c\u53f8\u5eb7\u5361\u65af\u7279\uff08\u6709\u7ebf\uff09\u3001AT&amp;T\uff08\u7535\u4fe1\uff09\u548cDish\uff08\u536b\u661f\uff09\u7684\u5bf9\u5e94\u4e1a\u52a1\u6bd4\u8f83\uff0c2016\u5e74\u4e09\u5bb6\u516c\u53f8\u5bf9\u5e94\u4e1a\u52a1\u7684\u8425\u4e1a\u5229\u6da6\u7387\u5206\u522b\u4e3a24.9%\u300114.6%\u548c11.9%\uff0c\u5eb7\u5361\u65af\u7279\u96c6\u56e2\u7684\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u8425\u4e1a\u5229\u6da6\u7387\u663e\u8457\u9ad8\u4e8e\u5176\u5b83\u4e24\u8005\u3002<strong>\u8d8b\u52bf\u770b\uff0c<\/strong>2012-2016\u5e74\u5eb7\u5361\u65af\u7279\u96c6\u56e2\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u4e1a\u52a1\u8425\u4e1a\u5229\u6da6\u7387\u4fdd\u6301\u572824%\u4ee5\u4e0a\uff0c\u800c\u540c\u671f\u5185AT&amp;T\u8425\u4e1a\u5229\u6da6\u7387\u572811.9%-18%\u4e4b\u95f4\uff0cDish\u8425\u4e1a\u5229\u6da6\u7387\u57289.5%-15%\u4e4b\u95f4\u3002<\/p>\n<\/p>\n<p><strong>\u8fdb\u516521\u4e16\u7eaa\uff0c\u4e92\u8054\u7f51\u65f6\u4ee3\u6765\u4e34\uff0c\u4e92\u8054\u7f51\u5bbd\u5e26\u6210\u4e3a\u7f8e\u56fd\u6c11\u4f17\u57fa\u7840\u6807\u914d\u9700\u6c42\u3002\u7f8e\u56fd\u6709\u7ebf\u8fd0\u8425\u5546\u51ed\u501f\u524d\u671f\u94fa\u8bbe\u7684\u5148\u8fdb\u7f51\u7edc\uff0c\u79ef\u7d2f\u7684\u7528\u6237\u89c4\u6a21&amp;\u54c1\u724c\u4f18\u52bf\u8fc5\u901f\u8fdb\u5165\u5bbd\u5e26\u670d\u52a1\u63d0\u4f9b\u9886\u57df\uff0c\u63a8\u51fa\u5305\u542b\u5bbd\u5e26\uff0c\u7535\u89c6\uff0c\u7535\u8bdd\u5728\u5185\u7684\u4e00\u4f53\u5316\u670d\u52a1\uff0c\u4f7f\u5f97\u7528\u6237\u8d2d\u4e70\u670d\u52a1\u66f4\u52a0\u4fbf\u6377\uff0c\u4e5f\u6781\u5927\u5730\u62d3\u5c55\u4e86\u81ea\u8eab\u7684\u53d1\u5c55\u8fb9\u754c\uff0c\u589e\u5f3a\u4e86\u81ea\u8eab\u5bf9\u4e8e\u7528\u6237\u7684\u8bae\u4ef7\u80fd\u529b\uff08\u536b\u661f\u7535\u89c6\u65e0\u6cd5\u63d0\u4f9b\u5bbd\u5e26\u670d\u52a1\uff09\u3002<\/strong>Leichtman Research Group\u6570\u636e\u663e\u793a\uff0c2017Q3\uff0cComcast\u4ee52551.9\u4e07\u5bbd\u5e26\u7528\u6237\u6570\u6392\u540d\u7f8e\u56fd\u7b2c\u4e00\uff0cCharter\uff08\u6536\u8d2dTime Warner Cable\uff09\u4ee52360.3\u4e07\u7528\u6237\u6392\u540d\u7f8e\u56fd\u7b2c\u4e8c\u3002<\/p>\n<\/p>\n<p><strong>\u6709\u7ebf\u7535\u89c6\u884c\u4e1a\u683c\u5c40\uff1a\u4f20\u5a92\u5de8\u5934\u7684\u9ec4\u91d1\u65f6\u4ee3<\/strong><\/p>\n<p><strong>\u5927\u591a\u6570\u4ea7\u4e1a\u53d1\u5c55\u4ece\u521d\u671f\u5230\u6210\u719f\uff0c\u90fd\u4f1a\u7ecf\u5386\u4e00\u4e2a\u884c\u4e1a\u6574\u5408\u7684\u8fc7\u7a0b\uff0c\u884c\u4e1a\u5de8\u5934\u5728\u751f\u4ea7\u529b\uff0c\u751f\u4ea7\u89c4\u6a21\uff0c\u8d44\u91d1\u7b49\u8bf8\u591a\u65b9\u9762\u90fd\u6bd4\u8f83\u5c0f\u516c\u53f8\u62e5\u6709\u66f4\u5145\u8db3\u7684\u4f18\u52bf\uff0c\u4ece\u800c\u4e0d\u65ad\u63d0\u5347\u5e02\u573a\u4efd\u989d\uff0c\u7f8e\u56fd\u6709\u7ebf\u7535\u89c6\u884c\u4e1a\u4e5f\u8ddf\u968f\u8fd9\u6837\u7684\u89c4\u5f8b\uff1a<\/strong>\u4ece1950\u5e74\u4ee3\u5f00\u59cb\u666e\u53ca\uff0c\u6709\u7ebf\u8fd0\u8425\u5546\u521d\u671f\u662f\u89c4\u6a21\u5c0f\uff0c\u533a\u57df\u6027\u7684\u4e3a\u4e3b\uff1b1970\u5e74\u540e\u671f\uff0c\u968f\u7740\u536b\u661f\u52a0\u5165\u5230\u4fe1\u53f7\u4f20\u8f93\u4e2d\u6765\uff0c\u6709\u7ebf\u7535\u89c6\u7f51\u5f00\u59cb\u5174\u8d77\uff0c\u5185\u5bb9\u6574\u5408\u7aef\u5f00\u59cb\u53d1\u529b\uff0c1984\u81f31990\u5e74\uff0c\u5728\u6709\u7ebf\u7535\u89c6\u5bb6\u5ead\u4e2d\uff0c\u7528\u6237\u89c2\u770b\u6709\u7ebf\u7535\u89c6\u7f51\u8282\u76ee\u65f6\u95f4\u548c\u5360\u6bd4\u8fbe\u523035%\uff08\u6bd41984\u63d0\u5347\u4e00\u500d\uff09\uff0c\u5730\u9762\u7535\u89c6\u7f51\u8282\u76ee\u65f6\u95f4\u5360\u6bd458%\u4e0b\u964d\u523046%\uff1b1980-90\u5e74\u4ee3\uff0c\u884c\u4e1a\u5f00\u59cb\u7b2c\u4e00\u8f6e\u6d17\u724c\uff0c\u4e00\u90e8\u5206\u884c\u4e1a\u9f99\u5934\u9009\u62e9\u9000\u51fa\uff0c\u4e00\u90e8\u5206\u9f99\u5934\u5f00\u59cb\u663e\u73b0\u826f\u597d\u6001\u52bf\uff08\u4f8b\u5982Comcast\uff09\uff1b1990\u5e74\u4ee3\u540e\uff0c\u884c\u4e1a\u5f00\u59cb\u8fdb\u5165\u8fdb\u4e00\u6b65\u6d17\u724c\u9636\u6bb5\uff0c\u968f\u7740\u4e00\u7cfb\u5217\u5927\u578b\u5e76\u8d2d\uff0c\u5f62\u6210\u4e86\u5f53\u524d\u516d\u5927\u4f20\u5a92\u96c6\u56e2\u7684\u5c40\u9762\u3002<strong>\u76f8\u5173\u6570\u636e\u663e\u793a\uff0c1983\u5e74\uff0c90%\u7f8e\u56fd\u5a92\u4f53\u8d44\u4ea7\u63a7\u5236\u572850\u5bb6\u516c\u53f8\u4e4b\u4e0b\uff0c2011\u5e74\uff0c\u7edf\u4e0090%\u8d44\u4ea7\u63a7\u5236\u57286\u5bb6\u4f20\u5a92\u96c6\u56e2\u65d7\u4e0b\u3002<\/strong><\/p>\n<p><strong>\u5eb7\u5361\u65af\u7279\uff08Comcast\uff09\uff1a<\/strong>\u5728\u5185\u5bb9\u5236\u4f5c\u9886\u57df\u62e5\u6709\u597d\u83b1\u575e\u516d\u5927\u5f71\u89c6\u5236\u4f5c\u516c\u53f8\u4e4b\u4e00\u7684\u73af\u7403\u5f71\u89c6\uff0c\u5728\u5e7f\u64ad\u7535\u89c6\u7f51\u9886\u57df\u62e5\u6709\u7f8e\u56fd\u4e94\u5927\u5e7f\u64ad\u7535\u89c6\u7f51\u4e4b\u4e00\u7684\u7f8e\u56fd\u5168\u56fd\u5e7f\u64ad\u516c\u53f8\uff08NBC\uff09\uff0c\u5728\u6709\u7ebf\u7535\u89c6\u7f51\u9886\u57df\u62e5\u6709\u591a\u4e2a\u9488\u5bf9\u4e0d\u540c\u4eba\u7fa4\u7684\u9891\u9053\uff08\u5982MSNBC, Syfy,Bravo\u7b49\uff09\uff0c\u5728\u5185\u5bb9\u5206\u53d1\u9886\u57df\u62e5\u6709\u5784\u65ad\u4f18\u52bf\uff0c\u5e02\u573a\u5360\u6709\u7387\u524d\u4e24\u4f4d\u7684xfinity\u548cTime Warner Cable\u5747\u6765\u81ea\u4e8e\u516c\u53f8\u65d7\u4e0b\u3002<\/p>\n<p><strong>\u65f6\u4ee3\u534e\u7eb3\uff08Time Warner\uff09\uff1a<\/strong>\u5178\u578b\u8ddf\u968f\u6709\u7ebf\u7535\u89c6\u7f51\u5174\u8d77\u7684\u516c\u53f8\uff0c\u7531\u65f6\u4ee3\u534e\u7eb3\u548c\u7279\u7eb3\u5e7f\u64ad\u516c\u53f8\u5408\u5e76\u800c\u6765\uff0c\u65d7\u4e0b\u5305\u62ec\u4e00\u7cfb\u5217\u5f53\u524d\u6700\u706b\u70ed\u6709\u7ebf\u7535\u89c6\u7f51\uff0c\u5305\u62ec\u65b0\u95fbCNN\uff0c\u4ed8\u8d39\u7535\u89c6\u9f99\u5934HBO\u7b49\uff0c\u6b64\u5916\u8fd8\u5305\u62ec\u597d\u83b1\u575e\u516d\u5927\u534e\u7eb3\u5144\u5f1f\u5236\u7247\u5382\uff0c\u5305\u62ec\u7f8e\u56fd\u77e5\u540d\u6f2b\u753b\u516c\u53f8DC Comics\u3002\u6b64\u5916\uff0c\u65f6\u4ee3\u534e\u7eb3\u8fd8\u548cCBS\u8054\u5408\u63a7\u5236\u7f8e\u56fd\u4e94\u5927\u7535\u89c6\u7f51CW\u3002<\/p>\n<\/p>\n<p><strong>\u8fea\u58eb\u5c3c\u96c6\u56e2\uff08The Disney Company\uff09\uff1a<\/strong>\u597d\u83b1\u575e\u77e5\u540d\u7684\u5a92\u4f53\u5de8\u5934\uff0c\u65d7\u4e0b\u62e5\u6709\u597d\u83b1\u575e\u516d\u5927\u5236\u7247\u5382\u8fea\u58eb\u5c3c\u5f71\u4e1a\uff0c\u7f8e\u56fd\u4e94\u5927\u7535\u89c6\u7f51\u4e4b\u4e00\u7f8e\u56fd\u5e7f\u64ad\u516c\u53f8\uff08abc\uff09\uff0c\u4f53\u80b2\u6709\u7ebf\u7535\u89c6\u7f51ESPN\uff0c\u8fd1\u5e74\u6765\uff0c\u8fea\u58eb\u5c3c\u4e0d\u65ad\u901a\u8fc7\u5e76\u8d2d\u77e5\u540dIP\u5185\u5bb9\u516c\u53f8\uff08\u5982Pixar\uff0cMarvel\uff0cLucas Film\uff09\u7b49\u52a0\u6df1\u81ea\u8eab\u7684\u7ade\u4e89\u58c1\u5792\u3002<\/p>\n<p><strong>\u65b0\u95fb\u96c6\u56e2\uff08News 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Corporation\uff09\uff1a<\/strong>2005\u5e74\uff0cCBS\u7531Viacom\u5206\u62c6\u800c\u72ec\u7acb\u3002\u65d7\u4e0b\u62e5\u6709\u4e94\u5927\u7535\u89c6\u7f51CBS\uff0c\u6709\u7ebf\u4ed8\u8d39\u7535\u89c6\u7f51Showtime\u7b49\uff0c\u540c\u65f6\u8fd8\u548c\u65f6\u4ee3\u534e\u7eb3\u8054\u5408\u63a7\u5236\u7f8e\u56fd\u4e94\u5927\u7535\u89c6\u7f51CW\u3002<\/p>\n<p><strong>\u5546\u4e1a\u6a21\u5f0f\uff1a\u5e7f\u544a\u4ef7\u683c\u7a33\u6b65\u63d0\u5347\uff0c\u5957\u9910\u8ba2\u9605\u6a21\u5f0f\u767b\u5cf0\u9020\u6781<\/strong><\/p>\n<p><strong>\u5e7f\u544a\u548c\u7528\u6237\u4ed8\u8d39\u8ba2\u9605\u662f\u4f20\u7edf\u7535\u89c6\u884c\u4e1a\u7684\u4e3b\u8981\u5546\u4e1a\u6a21\u5f0f\u3002\u4f20\u7edf\u5e7f\u64ad\u7535\u89c6\u7f51\u548cMVPD\u6709\u4e24\u79cd\u5173\u7cfb\uff1a\u6216\u5e7f\u64ad\u7535\u89c6\u7f51\u514d\u8d39\u63d0\u4f9b\u8282\u76ee\u5185\u5bb9\uff0cMVPD\u627f\u62c5\u4e00\u5b9a\u5f3a\u5236\u8f6c\u64ad\u7684\u4e49\u52a1\uff1b\u6216MVPD\u652f\u4ed8\u4e00\u5b9a\u8f6c\u64ad\u8d39\u7528\uff08retransmission 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\u6280\u672f\uff0c\u4f46\u63d0\u4f9b\u4e0e\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u5546\u548c\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u76f8\u4f3c\u7684\u670d\u52a1\uff0c\u540c\u65f6\u63d0\u4f9b\u65f6\u79fb\uff08DVR\uff09\u3001\u89c6\u9891\u70b9\u64ad\uff08VOD\uff09\u4ee5\u53ca\u9ad8\u6e05\u7535\u89c6\uff08HDTV\uff09\u7b49\u6570\u5b57\u7535\u89c6\u670d\u52a1\u3002U-verse\u63d0\u4f9b\u4ece50\u7f8e\u5143\/\u6708\u5230125\u7f8e\u5143\/\u6708\u4e0d\u7b49\u76844\u6863\u670d\u52a1\uff0c\u5305\u542b\u6570\u76ee\u4e0d\u7b49\u7684\u9891\u9053\u6570\u91cf\u3002<\/p>\n<\/p>\n<p><strong>MVPD\u80cc\u9760\u7f8e\u56fd\u5f3a\u5927\u7535\u89c6\u5185\u5bb9\u4ea7\u4e1a\uff0c\u4e14\u6240\u6709\u5730\u533a\u56e0\u4f7f\u7528\u201c\u7279\u8bb8\u7ecf\u8425\u6743\u201d\u5236\u5ea6\u6784\u6210\u5b9e\u8d28\u5784\u65ad\uff0c\u5176\u5bf9\u6d88\u8d39\u8005\u63d0\u4ef7\u80fd\u529b\u6781\u5f3a\u3002<\/strong>1984\u5e74\uff0c\u7f8e\u56fd\u8054\u90a6\u901a\u4fe1\u59d4\u5458\u4f1a\uff08FCC\uff09\u5ba3\u5e03\u653e\u5f00\u6536\u89c6\u8d39\u7ba1\u7406\uff0c\u5728\u653e\u677e\u6536\u89c6\u8d39\u7ba1\u7406\u540e6\u4e2a\u6708\u4e2d\uff0c\u6536\u89c6\u8d39\u5e73\u5747\u63d0\u9ad811%\u3002\u4ece1987\u5e741\u6708\u52301988\u5e7410\u6708\uff0c\u6536\u89c6\u8d39\u5e73\u5747\u63d0\u9ad8\u4e8629%\u3002\u6839\u636eFCC\u7684\u6570\u636e\uff0c2006-2015\u5e74\u95f4\uff0c\u7f8e\u56fd\u6709\u7ebf\u7535\u89c6\u57fa\u672c\u670d\u52a1\u5e73\u5747\u6708\u8ba2\u9605\u4ef7\u683c\u4ece14.59\u7f8e\u5143\u4e0a\u6da8\u523023.79\u7f8e\u5143\uff0c\u6da8\u5e45\u8fbe63%\u3002\u62d3\u5c55\u670d\u52a1\u5e73\u5747\u6708\u8d39\u753145.26\u7f8e\u5143\u4e0a\u6da8\u523069.03\u7f8e\u5143\uff0c\u6da8\u5e45\u8fbe\u523052%\u3002<\/p>\n<p><strong>\u6211\u4eec\u8ba4\u4e3a\uff0c\u7f8e\u56fd\u6709\u7ebf\u7535\u89c6\u7f51\u8fd0\u8425\u5546\u91c7\u7528\u5957\u9910\u6346\u7ed1\u578b\u8ba2\u9605\u6a21\u5f0f\u9020\u5c31\u4e86\u7ecf\u5178\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u4e00\u65b9\u9762\uff0c\u4e0d\u540c\u5c42\u6b21\u7684\u5957\u9910\u80fd\u591f\u6ee1\u8db3\u5927\u591a\u6570\u7528\u6237\u7684\u89c2\u770b\u7535\u89c6\u9700\u6c42\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u5957\u9910\u5f62\u5f0f\uff08\u6709\u7ebf\u8fd0\u8425\u5546\u8fd8\u80fd\u7ed3\u5408\u5bbd\u5e26\u670d\u52a1\uff09\u80fd\u591f\u6a21\u7cca\u5316\u6d88\u8d39\u8005\u5bf9\u4e8e\u6bcf\u9879\u670d\u52a1\u7684\u6982\u5ff5\uff0c\u4ece\u800c\u52a0\u5f3a\u4e86\u5176\u6301\u7eed\u63d0\u4ef7\u80fd\u529b\uff0c\u4ece\u800c\u9a71\u52a8\u7f8e\u56fd\u5343\u4ebf\u7f8e\u5143\u7535\u89c6\u8ba2\u9605\u5e02\u573a\u3002<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>\u6d41\u5a92\u4f53\u65f6\u4ee3\uff1a\u4ea7\u4e1a\u91cd\u6784\u80cc\u666f\u4e0b\uff0c\u65b0\u65e7\u5de8\u5934\u7684\u5d1b\u8d77&amp;\u6551\u8d4e<\/strong><\/p>\n<p><strong>\u884c\u4e1a\u6982\u51b5\uff1a\u6d41\u5a92\u4f53\u6293\u4f4f\u5e74\u8f7b\u89c2\u4f17\uff0c\u5f15\u9886\u89c6\u9891\u4ea7\u4e1a\u91cd\u6784<\/strong><\/p>\n<p><strong>\u6d41\u5a92\u4f53\u5174\u8d77\u57fa\u4e8e\u5a92\u4ecb\u5347\u7ea7\u548c\u5546\u4e1a\u6a21\u5f0f\u91cd\u6784<\/strong><\/p>\n<p><strong>\u7f8e\u56fd\u6d41\u5a92\u4f53\u89c6\u9891\u4ea7\u4e1a\u5174\u8d77\u6e90\u4e8e\u4e92\u8054\u7f51\u7684\u5a92\u4ecb\u5347\u7ea7\uff0c\u4e92\u8054\u7f51\u666e\u53ca\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u66f4\u52a0\u4fbf\u6377\u7684\u4f7f\u7528\u89c6\u9891\u670d\u52a1\u7684\u65b9\u5f0f\u3002<\/strong>2005\u5e74YouTube\u4e0a\u7ebf\u53ca2006\u5e74\u4e9a\u9a6c\u900a\u89c6\u9891\u63a8\u51fa\u540e\uff0c\u7f8e\u56fd\u6d41\u5a92\u4f53\u89c6\u9891\u670d\u52a1\u8fdb\u5165\u9ad8\u901f\u7684\u53d1\u5c55\u9636\u6bb5\uff0c2007\u5e74Netflix\u63a8\u51fa\u6d41\u5a92\u4f53\u5185\u5bb9\uff0c\u968f\u540e\u5176\u5e73\u53f0\u84ec\u52c3\u53d1\u5c55\u3002\u4e4b\u540e\u6709\u7ebf\u7535\u89c6\u548c\u536b\u661f\u7535\u89c6\u63d0\u4f9b\u5546\u4ece2010\u5e74\u5f00\u59cb\u63d0\u4f9b\u4e92\u8054\u7f51\u7535\u89c6\u670d\u52a1\uff0c\u4ee5\u5e94\u5bf9\u6d41\u5a92\u4f53\u89c6\u9891\u7684\u51b2\u51fb\u30022013\u5e74\uff0cNetflix\u63a8\u51fa\u4e86\u73b0\u8c61\u7ea7\u5267\u76ee\u300a\u7eb8\u724c\u5c4b\u300b\uff0c\u4ece\u800c\u5960\u5b9a\u4e86\u81ea\u8eab\u5728\u65b0\u5d1b\u8d77\u6d41\u5a92\u4f53\u5de8\u5934\u9886\u5934\u7f8a\u5730\u4f4d\uff0c\u968f\u540e\u8001\u724c\u4ed8\u8d39\u7535\u89c6\u9891\u9053HBO\u4e5f\u52a0\u5165\u6d41\u5a92\u4f53\u9635\u8425\uff0c\u63a8\u51faHBO NOW\uff1b2017\u5e74\uff0cUGC\u89c6\u9891\u5de8\u5934Youtube\u5ba3\u5e03\u63a8\u51faYoutube TV\uff0c\u8fdb\u519b\u6d41\u5a92\u4f53\u89c6\u9891\u9886\u57df\u3002<\/p>\n<\/p>\n<p><strong>\u6d41\u5a92\u4f53\u89c6\u9891\uff08Streaming Video Service\uff09\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u6211\u4eec\u8ba4\u4e3a\uff0c\u6d41\u5a92\u4f53\u89c6\u9891\u533a\u522b\u4f20\u7edf\u6709\u7ebf\u7535\u89c6\u4e3b\u8981\u5728\u51e0\u4e2a\u65b9\u9762\uff1a<\/strong><\/p>\n<p>1. <strong>\u6d41\u5a92\u4f53\u670d\u52a1\u57fa\u4e8e\u4e92\u8054\u7f51\u5a92\u4ecb\u5347\u7ea7\u3002<\/strong>\u533a\u522b\u4e8e\u57fa\u4e8e\u65e0\u7ebf\u7535\u6ce2\u7684\u5e7f\u64ad\u7535\u89c6\u670d\u52a1\u548c\u57fa\u4e8e\u540c\u8f74\u7535\u7f06\u7684\u6709\u7ebf\u7535\u89c6\u670d\u52a1\uff0c\u6d41\u5a92\u4f53\u89c6\u9891\u670d\u52a1\u662f\u6307\u901a\u8fc7\u4e92\u8054\u7f51\u3001\u79fb\u52a8\u4e92\u8054\u7f51\uff0c\u501f\u52a9\u6d4f\u89c8\u5668\u3001\u5ba2\u6237\u7aef\u64ad\u653e\u8f6f\u4ef6\u7b49\u5de5\u5177\uff0c\u4ee5\u6d41\u5a92\u4f53\u4e3a\u64ad\u653e\u5f62\u5f0f\uff0c\u4ee5\u76f4\u64ad\u6216\u70b9\u64ad\u65b9\u5f0f\uff0c\u5728\u7ebf\u6216\u4e0b\u8f7d\u89c2\u770b\u89c6\u9891\u8282\u76ee\u3002<\/p>\n<p>2. <strong>\u5185\u5bb9\u5448\u73b0\u5f62\u5f0f\u4e0d\u4e00\u6837\uff0c\u57fa\u4e8e\u7528\u6237\u9700\u6c42\u7684\u70b9\u64ad\u9010\u6e10\u6210\u4e3a\u4e3b\u6d41\uff0c<\/strong>\u6d41\u5a92\u4f53\u89c6\u9891\u670d\u52a1\u53ef\u5206\u4e3a\u7f51\u7edc\u89c6\u9891\u548cOTT\u4e92\u8054\u7f51\u7535\u89c6\u4e24\u5927\u7c7b\u3002\u7f51\u7edc\u89c6\u9891\u6307\u4ee5\u4e92\u8054\u7f51\u4e3a\u5185\u5bb9\u7684\u4f20\u64ad\u8f7d\u4f53\uff0c\u5728\u5b8c\u5584\u7684\u6280\u672f\u5e73\u53f0\u652f\u6301\u4e0b\uff0c\u8ba9\u4e92\u8054\u7f51\u7528\u6237\u5728\u7ebf\u6d41\u7545\u53d1\u5e03\u3001\u6d4f\u89c8\u548c\u5206\u4eab\u89c6\u9891\u4f5c\u54c1\u7684\u89c6\u9891\u4e1a\u52a1\u6a21\u5f0f\u3002\u4e92\u8054\u7f51\u7535\u89c6\uff0c\u4e5f\u79f0OTT\uff08Over The Top) \u7535\u89c6\uff0c\u662f\u6307\u4ee5\u4e92\u8054\u7f51\u627f\u8f7d\u89c6\u9891\u4f20\u8f93\u4e1a\u52a1\uff0c\u901a\u8fc7\u673a\u9876\u76d2\u7b49\u8bbe\u5907\u63a5\u6536\u7684\u89c6\u9891\u4e1a\u52a1\u6a21\u5f0f\u3002\u4e0d\u8bba\u4f55\u79cd\u5f62\u5f0f\uff0c\u6d41\u5a92\u4f53\u89c6\u9891\u4f53\u73b0\u7684\u90fd\u662f\u4ee5\u57fa\u4e8e\u7528\u6237\u9700\u6c42\u7684\u70b9\u64ad\u4e3a\u4e3b\uff0c\u57fa\u4e8e\u4f20\u7edf\u65f6\u95f4\u7ebf\u7535\u89c6\u5f62\u5f0f\u4e3a\u8f85\u3002<\/p>\n<\/p>\n<p>3. <strong>\u4ece\u8ba2\u9605\u65b9\u5f0f\u548c\u4ed8\u8d39\u6a21\u5f0f\u770b\uff0c\u5bf9\u6709\u7ebf\u7535\u89c6\u6346\u7ed1\u5546\u4e1a\u6a21\u5f0f\u7684\u91cd\u6784\u3002<\/strong>\u4ece\u6839\u672c\u4e0a\u8bf4\uff0c\u5927\u591a\u6570\u6d41\u5a92\u4f53\u670d\u52a1\u4f1a\u4e3a\u7528\u6237\u63d0\u4f9b\u81ea\u4e3b\u9009\u62e9\u7684\u673a\u4f1a\uff0c\u89c2\u4f17\u53ef\u4ee5\u81ea\u7531\u51b3\u5b9a\u4f55\u65f6\u4f55\u5730\u89c2\u770b\u4f55\u79cd\u5185\u5bb9\u3002\u73b0\u9636\u6bb5\u6d41\u5a92\u4f53\u89c6\u9891\u670d\u52a1\u6709\u4e24\u79cd\u5178\u578b\u6a21\u5f0f\uff1a\u4ee5Netflix\u3001Amazon\u4e3a\u4ee3\u8868\u7684SVOD\u670d\u52a1\u548c\u4ee5Sling\u3001YouTubeTV\u4e3a\u4ee3\u8868\u7684vMVPD\u670d\u52a1\u3002\u65e0\u8bba\u54ea\u79cd\u6a21\u5f0f\uff0c\u7528\u6237\u90fd\u53ef\u4ee5\u76f8\u8f83\u6709\u7ebf\u7535\u89c6\u670d\u52a1\u66f4\u7cbe\u51c6\u9009\u62e9\u81ea\u5df1\u9700\u8981\u7684\u670d\u52a1\uff0c\u4ece\u800c\u964d\u4f4e\u81ea\u8eab\u7684\u82b1\u8d39\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_001.jpg\" alt=\"\"><\/p>\n<p>4. <strong>\u4ece\u5e02\u573a\u7ade\u4e89\u6765\u770b\uff0c\u6d41\u5a92\u4f53\u662f\u5145\u5206\u7ade\u4e89\u3002<\/strong>\u7f8e\u56fd\u6709\u7ebf\u7535\u89c6\u8fd0\u8425\u670d\u52a1\u91c7\u53d6\u7684\u662f\u201c\u7279\u8bb8\u7ecf\u8425\u6743\u201d\u5236\u5ea6\uff0c\u5bf9\u4e8e\u5355\u4e00\u5730\u533a\uff0c\u6709\u7ebf\u8fd0\u8425\u5546\u5b9e\u8d28\u662f\u5784\u65ad\u6027\u7684\uff08\u53ef\u80fd\u4f1a\u548c\u536b\u661f\u7535\u89c6\u8fd0\u8425\u5546\u7ade\u4e89\uff0c\u4f46\u6709\u7ebf\u8fd0\u8425\u5546\u6740\u624b\u950f\u662f\u5bbd\u5e26\u670d\u52a1\uff09\u3002\u6d41\u5a92\u4f53\u65f6\u4ee3\u5230\u6765\uff0c\u65e0\u8bba\u662f\u57fa\u4e8e\u4e92\u8054\u7f51\u8fd8\u662fOTT\u7684\u89c6\u9891\u6d41\u5a92\u4f53\u670d\u52a1\u90fd\u4e0d\u53d7\u5236\u4e8e\u5730\u533a\uff0c\u6d41\u5a92\u4f53\u89c6\u9891\u670d\u52a1\u884c\u4e1a\u662f\u5145\u5206\u7ade\u4e89\u7684\u884c\u4e1a\u3002<\/p>\n<p>\u4ece\u7c7b\u578b\u6765\u770b\uff0c\u5f53\u524d\u6d41\u5a92\u4f53\u89c6\u9891\u670d\u52a1\u5546\u4e3b\u8981\u6709\u4e24\u79cd\u7c7b\u578b\uff0c\u5373\u57fa\u4e8e<strong>SVOD<\/strong>\uff08Subion Video on demand\uff09\u5373\u8ba2\u9605\u578b\u89c6\u9891\u70b9\u64ad\u548c\u57fa\u4e8e\u865a\u62df\u89c6\u9891\u670d\u52a1\u8fd0\u8425\u5546\u7684<strong>vMVPD<\/strong>\uff08Virtual multichannel video programming distributor\uff09\uff1a<\/p>\n<p><strong>SVOD\uff1a<\/strong>\u5728\u6b64\u6a21\u5f0f\u4e0b\uff0c\u7528\u6237\u53ef\u4ee5\u6309\u81ea\u8eab\u7684\u9700\u6c42\u5373\u65f6\u70b9\u64ad\u89c6\u9891\u3002\u5927\u591a\u6570\u670d\u52a1\u662f\u6309\u6708\u8ba2\u9605\uff08\u5373\u5305\u6708\u4f1a\u5458\uff09\uff0c\u901a\u5e38\u4f1a\u8981\u6c42\u4e00\u6b21\u6027\u7b7e\u8ba26-12\u4e2a\u6708\u7684\u670d\u52a1\u3002SVOD\u8fd9\u79cd\u201c\u6613\u8fdb\u6613\u51fa\u201d\u7684\u7279\u70b9\u53ca\u76f8\u5bf9\u4f4e\u5ec9\u7684\u4ef7\u683c\u662f\u5438\u5f15\u7528\u6237\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u4f46\u540c\u65f6\u4e5f\u610f\u5473\u7740\u8fd9\u7c7b\u670d\u52a1\u5fc5\u987b\u66f4\u52a0\u52aa\u529b\u5730\u7559\u4f4f\u7528\u6237\u3002\u4e3b\u8981SVOD\u5982Netflix\uff0cAmazon\uff0cHulu\u7b49<\/p>\n<p><strong>vMVPD\uff1a<\/strong>vMVPD\u7684\u4f5c\u7528\u4e0e\u4f20\u7edf\u7684\u6709\u7ebf\u6216\u536b\u661f\u7535\u89c6\u4f9b\u5e94\u5546\u7684\u65b9\u5f0f\u76f8\u540c\uff0c\u4f46\u901a\u8fc7\u4e92\u8054\u7f51\u8fde\u63a5\u800c\u975e\u786c\u4ef6\u8fde\u63a5\u7684\u673a\u9876\u76d2\u63d0\u4f9b\u7ebf\u6027\u7535\u89c6\uff0c\u4e0d\u9700\u8981\u5de8\u5927\u8d44\u672c\u5f00\u652f\u5efa\u8bbe\u81ea\u6709\u786c\u4ef6\u7f51\u7edc\u3002\u901a\u8fc7\u63d0\u4f9b\u4ef7\u683c\u4e0a\u66f4\u7ecf\u6d4e\u7684\u201c\u7626\u8eab\u7248\u7684\u6536\u89c6\u5957\u9910\u201d\uff08skinny bundles\uff09\u6765\u964d\u4f4e\u4e00\u7cfb\u5217\u9891\u9053\u8ba2\u9605\u7684\u6210\u672c\u3002vMVPD\u5305\u542bDirectTV Now\u3001 Sling TV\u548cYouTube TV\u53ca\u5176\u4ed6\uff0c\u76ee\u524d\u5360\u636e\u6574\u7f8e\u56fd\u672c\u571f\u8ba2\u9605\u4ed8\u8d39\u5e02\u573a\u7ea620%\u7684\u4efd\u989d\u3002<\/p>\n<\/p>\n<p><strong>\u6d41\u5a92\u4f53\u884c\u4e1a\uff1a\u65b0\u5a92\u4ecb\uff0c\u65b0\u683c\u5c40\uff0c\u786e\u5b9a\u7684\u8d8b\u52bf<\/strong><\/p>\n<p><strong>\u4e92\u8054\u7f51\u4f5c\u4e3a\u5168\u65b0\u5a92\u4ecb\uff0c\u5bf9\u4e8e\u7528\u6237\u62e5\u6709\u4e92\u52a8\u6027\u5f3a\uff0c\u6309\u9700\u70b9\u64ad\uff0c\u8d28\u4f18\u4ef7\u4f4e\u7b49\u4f18\u52bf\uff0c\u6d41\u5a92\u4f53\u884c\u4e1a\u8d8b\u52bf\u672a\u6765\u5df2\u7ecf\u786e\u5b9a\u3002<\/strong>\u636ePWC\u7684\u7edf\u8ba1\uff0c\u7f8e\u56fd\u6d41\u5a92\u4f53\u89c6\u9891\u884c\u4e1a\u4ece2012\u5e74\u8fdb\u5165\u9ad8\u901f\u589e\u957f\u671f\uff0c2016\u5e74\uff0c\u7f8e\u56fd\u6d41\u5a92\u4f53\u884c\u4e1a\u6536\u5165\u8fbe\u5230137\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f20%\uff1b\u9884\u8ba1\u52302021\u5e74\uff0c\u7f8e\u56fd\u6d41\u5a92\u4f53\u884c\u4e1a\u6536\u5165\u8fbe\u5230190\u4ebf\u7f8e\u5143\uff0c10\u5e74CAGR9.6%\u3002\u6839\u636e2017\u5e745\u6708\u7684FluentLLC\u7684\u8c03\u67e5\uff0c<strong>\u7f8e\u56fd\u603b\u4f53\u6d41\u5a92\u4f53\u6e17\u900f\u7387\u5df2\u8d85\u8fc7\u6709\u7ebf\u7535\u89c6\uff1a<\/strong>67%\u7684\u7f8e\u56fd\u7f51\u6c11\u89c2\u770b\u6216\u4f7f\u7528\u6d41\u5a92\u4f53\u670d\u52a1\uff0c\u800c\u6709\u7ebf\u7535\u89c6\u7684\u666e\u53ca\u7387\u5df2\u7ecf\u964d\u81f361%\uff0c\u8fd9\u4e00\u73b0\u8c61\u572818-35\u5c81\u5e74\u8f7b\u7528\u6237\u7fa4\u4f53\u4e2d\u66f4\u52a0\u51f8\u663e\u3002<\/p>\n<\/p>\n<p><strong>\u4e92\u8054\u7f51\u89c6\u9891\u7528\u6237\u89c4\u6a21\u5df2\u7ecf\u63a5\u8fd1\u6709\u7ebf\u7535\u89c6\u6536\u89c6\u7528\u6237\u89c4\u6a21\uff1a<\/strong>2013\u5e74\uff0c\u7f8e\u56fd\u5728\u7ebf\u89c6\u9891\u7528\u6237\u6570\u5df2\u8fbe\u52301.86\u4ebf\uff0c\u6e17\u900f\u7387\u4e3a59%\u30022013-2016\u5e74\uff0c\u5728\u7ebf\u89c6\u9891\u7528\u6237\u6570\u7a33\u5b9a\u589e\u81f32.05\u4ebf\uff0cCAGR\u6e17\u900f\u7387\u4e3a3.2%\u3002\u9884\u8ba12018\u5e74\u7f8e\u56fd\u5728\u7ebf\u89c6\u9891\u7528\u6237\u6570\u5c06\u8fbe\u52302.12\u4ebf\uff0c\u6e17\u900f\u7387\u63a5\u8fd1\u6709\u7ebf\u7535\u89c6\u6d3b\u8dc3\u89c2\u770b\u4eba\u53e3\u3002<strong>OTT\uff08Over the top\uff0c\u901a\u5e38\u6307\u4e92\u8054\u7f51\u7535\u89c6\uff09\u662f\u6d41\u5a92\u4f53\u91cd\u8981\u666e\u53ca\u7ec8\u7aef\uff0c\u6574\u4f53\u89c4\u6a21\u7528\u6237\u6301\u7eed\u589e\u957f\uff1a<\/strong>\u3002Comscore\u7684\u8c03\u67e5\u663e\u793a\uff0c\u7f8e\u56fdOTT\u5bb6\u5ead\u7528\u6237\u91cf\u57282017\u5e746\u6708\u5df2\u7ecf\u8fbe\u52305400\u4e07\u6237\uff0c\u6d41\u5a92\u4f53\u5728\u5343\u79a7\u4e00\u4ee3\u548c\u975e\u5343\u79a7\u4e00\u4ee3\u7f8e\u56fd\u4eba\u4e2d\u7684\u666e\u53ca\u7387\u5206\u522b\u4e3a77%\u548c65%\uff0c\u6e17\u900f\u7387\u53ef\u89c2\u3002<\/p>\n<\/p>\n<p><strong>\u6d41\u5a92\u4f53\u9ad8\u6b4c\u731b\u8fdb\u7684\u53e6\u4e00\u9762\u662f\u4f20\u7edf\u6709\u7ebf\u7535\u89c6\u7684\u5f0f\u5fae\u3002<\/strong>\u6839\u636e statista \u7684\u6570\u636e\uff0c\u7f8e\u56fd\u4ed8\u8d39\u7535\u89c6\u7528\u6237\u89c4\u6a21\u5728 2013 \u5e74-2020 \u5e74\u671f\u95f4\u9884\u8ba1\u4f1a\u51cf\u5c11 800 \u4e07\u7528\u6237\u3002\u81ea2012\u5e74\u5f00\u59cb\uff0c\u7f8e\u56fd\u4f20\u7edf\u4ed8\u8d39\u7535\u89c6\u7aef\u4e0d\u65ad\u53d7\u5230\u4e92\u8054\u7f51\u7684\u51b2\u51fb\u30022013\u5e74\u81f3\u4eca\uff0c\u4ed8\u8d39\u7535\u89c6\u7528\u6237\u6301\u7eed\u8d1f\u589e\u957f\u30022016\u5e74\uff0c\u5168\u7f8e\u4e3b\u6d41\u7f51\u7edc\u8fd0\u8425\u5546\u7684\u4ed8\u8d39\u7535\u89c6\u7528\u6237\u603b\u8ba1\u4e3a9375\u4e07\u6237\uff0c\u51c0\u51cf\u5c11172\u4e07\u6237\uff0c\u540c\u6bd4\u589e\u901f-1.8%\u3002<\/p>\n<\/p>\n<p><strong>SVOD\uff1a\u65b0\u5a92\u4f53\u5de8\u5934\u548c\u4f20\u7edf\u4f20\u5a92\u5de8\u5934\u6273\u624b\u8155<\/strong><\/p>\n<p><strong>SVOD\u6838\u5fc3\u662f\u6309\u7528\u6237\u9700\u6c42\u70b9\u64ad\u7684\u65b9\u5f0f\uff0c\u5176\u662f\u5bf9\u4e8e\u4f20\u7edf\u7535\u89c6\u89c6\u9891\u65f6\u95f4\u6d41\u5f62\u5f0f\u7684\u98a0\u8986\uff0c\u4e5f\u4ee3\u8868\u89c6\u9891\u5e73\u53f0\u8fdb\u4e00\u6b65\u6309\u9700\u6ee1\u8db3\u7528\u6237\u7684\u6a21\u5f0f\u66f4\u8fed\u3002\u5f53\u524d\u7f8e\u56fdSVOD\u4e3b\u8981\u5206\u4e3a\u4e09\u5927\u7c7b\u578b\uff1a<\/strong><strong>\uff081\uff09\u4e92\u8054\u7f51\u5de8\u5934\u89c6\u9891\u670d\u52a1<\/strong>\uff0c\u5982\u4e9a\u9a6c\u900a\u7684Amazon Prime 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prime\u3001HBO\u53caHulu\u7b49\uff0c\u5df2\u7ecf\u903c\u8fd1\u4f20\u7edf\u4f20\u5a92\u5de8\u5934NBC\u3001\u8fea\u58eb\u5c3c\u3001\u798f\u514b\u65af\u7b49\u3002\u53e6\u5916\u516c\u53f8\u5df2\u7ecf\u5ba3\u5e032018\u5e74\u5728\u539f\u521b\u5267\u96c6\u548c\u539f\u521b\u7535\u5f71\u65b9\u9762\u7684\u603b\u6295\u8d44\u989d\u5c06\u8fbe\u523080\u4ebf\u7f8e\u5143\uff08\u6295\u8d44\u53e3\u5f84\uff0c\u4e0e\u73b0\u91d1\u6d41\u53e3\u5f84\u7565\u6709\u4e0d\u540c\uff09\u3002<\/p>\n<\/p>\n<p><strong>\u4ece2013\u5e74\u8fdb\u5165\u539f\u521b\u5185\u5bb9\u9886\u57df5\u5e74\u6765\uff0cNetflix\u81ea\u5236\u5267\u8d28\u91cf\u4f18\u5f02\uff0c\u5e7f\u53d7\u597d\u8bc4\uff0c\u7f8e\u56fd\u7535\u89c6\u5267\u754c\u6700\u5177\u5206\u91cf\u7684\u827e\u7f8e\u5956\uff0c2017\u5e74Netflix\u593a\u5f974\u9879\u9ec4\u91d1\u65f6\u6bb5\u827e\u7f8e\u5956\u548c16\u9879\u521b\u610f\u827e\u7f8e\u5956\uff0c\u4ec5\u6b21\u4e8e\u524d\u8f88HBO\u3002<\/strong>\u800c\u5728\u7f8e\u56fd\u7535\u5f71\u5b66\u9662\u8bc4\u51fa\u76842017\u5e74\u6700\u4f73\u7535\u89c6\u5267top 10\u4e2d\uff0cNetflix\u66f4\u662f\u51ed\u501f\u300a\u738b\u51a0\u300b\u548c\u300a\u602a\u5947\u7269\u8bed\u300b\u72ec\u63fd\u4e24\u5e2d\u3002\u9664\u4e86\u539f\u6709\u7684\u4f18\u8d28\u5185\u5bb9\u5916\uff0cNetflix\u8fd8\u4e3a\u56fd\u9645\u5e02\u573a\u4e13\u95e8\u6253\u9020\u4e86\u66f4\u7b26\u5408\u5f53\u5730\u7528\u6237\u7684\u539f\u521b\u5267\u96c6\u3002\u9274\u4e8e\u6d77\u5916\u539f\u521b\u5267\u96c6\u826f\u597d\u7684\u7ecf\u6d4e\u6548\u76ca\u548c\u5bf9\u5f53\u5730\u5e02\u573a\u7684\u63d0\u632f\u4f5c\u7528\uff0c<strong>\u516c\u53f8\u8ba1\u5212\u4eca\u5e74\u63a8\u51fa\u8d85\u8fc730\u90e8\u9488\u5bf9\u56fd\u9645\u5e02\u573a\u7684\u539f\u521b\u5267\u96c6\uff0c\u5305\u62ec\u6cd5\u56fd\u3001\u6ce2\u5170\u3001\u5370\u5ea6\u3001\u97e9\u56fd\u548c\u65e5\u672c\u7b49\u5730\u7684\u5185\u5bb9\u3002<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>\u4ee5\u5927\u6570\u636e\u6280\u672f\u652f\u6491\u7684\u7528\u6237\u6316\u6398\u6218\u7565\u548c\u7cbe\u51c6\u63a8\u8350\u4e5f\u662fNetflix\u663e\u8457\u4f18\u52bf\u7aef\u3002<\/strong>\u516c\u53f8\u91c7\u7528\u7cbe\u51c6\u7684\u4e2a\u6027\u63a8\u8350\u7b97\u6cd5\uff0c\u8ffd\u8e2a\u7528\u6237\u7684\u89c2\u770b\u4e60\u60ef\u548c\u504f\u597d\uff0c\u8fdb\u800c\u505a\u51fa\u66f4\u7cbe\u786e\u7684\u63a8\u8350\u3002\u636e\u516c\u53f8\u7edf\u8ba1\uff0c\u5176\u4f1a\u5458\u89c2\u770b\u7684\u89c6\u9891\u4e2d\uff0c75%\u4ee5\u4e0a\u6e90\u81ea\u7cfb\u7edf\u63a8\u8350\uff0cNetflix\u8ba2\u9605\u7528\u6237\u6bcf\u5929\u8fd8\u4f1a\u7ed9\u51fa400\u4e07\u4e2a\u8bc4\u5206\u53ca300\u4e07\u6b21\u641c\u7d22\u8bf7\u6c42\u3002<strong>AI+\u6d41\u5a92\u4f53\u5e73\u53f0\u6838\u5fc3\u4f18\u52bf\u6765\u6e90\u4e8e\u5176\u80fd\u591f\u4e3a\u7528\u6237\u7cbe\u51c6\u63a8\u8350\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u4ece\u800c\u6781\u5927\u589e\u5f3a\u5e73\u53f0\u548c\u7528\u6237\u4e4b\u95f4\u7c98\u6027\uff0c\u63d0\u5347\u5e73\u53f0\u4ef7\u503c\u3002AI\u6b63\u5728\u6301\u7eed\u53d1\u5c55\uff0c\u6211\u4eec\u8ba4\u4e3a\u672a\u6765\u63a8\u8350\u7cbe\u51c6\u5ea6\u5c06\u6301\u7eed\u63d0\u5347\uff0c\u800c\u5f53\u91cf\u53d8\u8f6c\u5316\u4e3a\u8d28\u53d8\u65f6\u5019\uff0cNetflix\u5e73\u53f0\u4ef7\u503c\u5c06\u5b9e\u73b0\u65b0\u7684\u98de\u8dc3\u3002<\/strong><\/p>\n<\/p>\n<p><strong>\u539f\u521b\u5185\u5bb9\u548c\u7ade\u4e89\u63a8\u8350\u589e\u5f3a\u4e86Netflix\u7684\u5b9a\u4ef7\u80fd\u529b\uff0c\u7f8e\u56fd\u63d0\u4ef7\u7a7a\u95f4\u4ecd\u7136\u8f83\u5927\uff0c\u7528\u6237\u589e\u957f\u7a7a\u95f4\u4ecd\u7136\u8f83\u5927\u3002<\/strong>2014-2017\u5e74\u95f4Netflix\u4e09\u5ea6\u63d0\u4ef7\uff0c\u540c\u65f6\u7528\u6237\u7ef4\u6301\u9ad8\u589e\u957f\u30022017\u5e7410\u6708\uff0cNetflix\u5ba3\u5e03\u8c03\u6da8\u4e09\u9879\u6708\u8d39\u65b9\u6848\u4e4b\u4e2d\u8d39\u7387\u8f83\u9ad8\u7684\u4e24\u9879\u3002\u201c\u6807\u51c6\u201d\u65b9\u6848\u6bcf\u6708\u6536\u8d39\u4ece9.99\u7f8e\u5143\u8c03\u6da8\u523010.99\u7f8e\u5143\uff1b\u201c\u9ad8\u7ea7\u201d\u65b9\u6848\u7684\u6708\u8d39\u4ece11.99\u7f8e\u5143\u6da8\u523013.99\u7f8e\u5143\u3002\u5bf9\u6bd4\u4e8e\u6709\u7ebf\u7535\u89c6\u6708\u5747\u8fd150-100\u7f8e\u5143\u7684\u8ba2\u9605\u8d39\uff0cNetflix\u63d0\u4f9b\u7ed9\u7528\u6237\u66f4\u52a0\u7cbe\u51c6\u548c\u5b9e\u60e0\u7684\u670d\u52a1\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c2017\u5e74\u5168\u7403\u4e92\u8054\u7f51\u7528\u6237\u8fbe\u523035\u4ebf\uff0cNetflix\u5168\u7403\u5f53\u524d\u8ba2\u9605\u7528\u6237\u8fbe\u52301.18\u4ebf\uff0c\u5176\u4e2d\u7f8e\u56fd5400\u4e07\uff08\u548cHBO\u7528\u6237\u89c4\u6a21\u76f8\u5f53\uff09\uff0c<strong>\u968f\u7740\u5176\u5185\u5bb9\u7cbe\u54c1\u5ea6\u6301\u7eed\u63d0\u5347\uff0c\u73b0\u8c61\u7ea7\u4f5c\u54c1\u6301\u7eed\u63a8\u51fa\uff0c\u5185\u5bb9\u7c7b\u578b\u8fb9\u754c\u4e0d\u65ad\u62d3\u5c55\uff0c\u56fd\u9645\u5316\u6218\u7565\u6301\u7eed\u63a8\u8fdb\u6211\u4eec\u8ba4\u4e3a\uff0c\u5176\u7528\u6237\u8fb9\u754c\u4ecd\u6709\u8f83\u5927\u63d0\u5347\u7a7a\u95f4\uff0c\u9884\u8ba1\u672a\u6765\u4ecd\u5c06\u4fdd\u6301\u8f83\u5feb\u589e\u957f\u3002<\/strong><\/p>\n<p><strong>Amazon prime Video:\u6838\u5fc3\u4f18\u52bf\u6765\u81ea\u4e8e\u751f\u6001\u4f53\u7cfb\uff0c\u53d1\u529b\u539f\u521b\u5185\u5bb9<\/strong><\/p>\n<p>AmazonPrime Video\u662f\u7531\u4e9a\u9a6c\u900a\u516c\u53f8\u5f00\u53d1\u548c\u8fd0\u8425\u7684\u4e92\u8054\u7f51\u89c6\u9891\u70b9\u64ad\u670d\u52a1Amazon\u516c\u53f8\u7684\u4ed8\u8d39\u89c6\u9891\u670d\u52a1\uff0c\u5176\u7ecf\u5386\u4e86\u201cUnbox\uff08\u5355\u70b9\uff09\u2014\u5d4c\u5165VDD\uff08\u5355\u70b9\u548c\u5305\u6708\uff09\u2014\u5e76\u5165prime\u6346\u7ed1\uff08\u5305\u5e74\uff09\u2014\u53ef\u72ec\u7acb\u8ba2\u9605\u5f0f\u89c6\u9891\u4e1a\u52a1\u201d\u7684\u8fc7\u7a0b\uff0c\u5982\u4eca\u8fd9\u9879\u670d\u52a1\u88ab\u7edf\u79f0\u4e3aAmazon prime video\u3002<strong>Amazon prime Video\u6838\u5fc3\u4f18\u52bf\u6765\u81ea\u4e8e\u4e9a\u9a6c\u900a\u6574\u4f53\u751f\u6001\u7684\u652f\u6491\uff0c\u5305\u62ec\u7528\u6237\u3001\u6280\u672f\u3001\u8d44\u91d1\u7b49\uff0c\u540c\u65f6Amazon\u901a\u8fc7Amazon\u4f1a\u5458\u4f53\u7cfb\u4e0e\u4e92\u8054\u7f51\u89c6\u9891\u670d\u52a1\u9ad8\u5ea6\u6574\u5408\uff0c\u63d0\u5347\u4f1a\u5458\u53ef\u4ee5\u4f7f\u7528\u7684\u670d\u52a1\u8303\u56f4\uff0c\u589e\u5f3a\u7528\u6237\u7c98\u6027\uff0c\u4ece\u800c\u8fbe\u5230\u5bf9\u5185\u5bb9\u3001\u9500\u552e\u3001\u64ad\u653e\u7aef\u7684\u5168\u4ea7\u4e1a\u94fe\u5e03\u5c40\u3002<\/strong><\/p>\n<p>\u636eAmazon2018\u5e741\u6708\u53d1\u5e03\u7684\u5e74\u62a5\u6570\u636e\u663e\u793a\uff0c\u516c\u53f82017\u5e74\u7684\u201c\u8ba2\u9605\u670d\u52a1\uff08subion service\uff09\u201d\u5171\u521b\u9020\u4e86\u8d85\u8fc797\u4ebf\u7f8e\u5143\u7684\u8425\u6536\uff08\u5305\u62ec\u4e9a\u9a6c\u900a\u7684Prime\u4f1a\u5458\uff09\uff0c\u6bd42016\u5e74\u768464\u4ebf\u7f8e\u5143\u589e\u957f52%\u3002\u8fd9\u4e00\u8425\u6536\u589e\u957f\u5927\u7c7b\u5305\u62ec\u4e9a\u9a6c\u900a\u7684\u6240\u6709\u8ba2\u9605\u670d\u52a1\uff0c\u5982Prime\u7535\u5546\u4f1a\u5458\u3001\u6709\u58f0\u8bfb\u7269\u3001\u7535\u5b50\u4e66\u3001\u89c6\u9891\u670d\u52a1\u548c\u97f3\u4e50\u670d\u52a1\u7b49\u3002Statista\u6570\u636e\u663e\u793a\uff0c2017\u5e74Amazon\u89c6\u9891\u7684\u5168\u7403\u8ba2\u6237\u89c4\u6a21\u8fbe\u52303000\u4e07\uff0c2017\u5e74\u8fbe\u52304000\u4e07\uff0c2020\u5e74\u9884\u8ba1\u8fbe\u52306400\u4e07\u3002<\/p>\n<\/p>\n<p>\u76ee\u524d\uff0c\u5317\u7f8e\u7b49\u5730\u533a\u7684\u7528\u6237\u6bcf\u6708\u53ea\u9700\u652f\u4ed8\u4f4e\u81f3 8.99 \u7f8e\u5143\u8ba2\u9605\u8d39\u5373\u53ef\u4eab\u53d7\u5206\u62c6\u51fa\u6765\u7684 Prime \u89c6\u9891\u670d\u52a1\u3002\u5982\u679c\u53ea\u8ba2\u9605\u89c6\u9891\u8fd8\u4e0d\u591f\u7684\u8bdd\uff0c\u8fd8\u53ef\u4ee5\u9009\u62e9\u6bcf\u6708 10.99 \u7f8e\u5143\u7684\u9ad8\u7ea7\u670d\u52a1\uff0c\u5305\u542b\u89c6\u9891\u70b9\u64ad\u3001\u4e24\u5929\u5185\u9001\u8d27\u3001\u97f3\u4e50\u6d41\u64ad\u4ee5\u53ca\u7167\u7247\u6587\u4ef6\u4e91\u540c\u6b65\u7b49\u670d\u52a1\u3002<\/p>\n<\/p>\n<p><strong>\u7528\u6237\u5728primevideo\u4f1a\u5458\u670d\u52a1\u63d0\u4f9b\u7684\u6d77\u91cf\u5f71\u89c6\u8d44\u6e90\u4e4b\u5916\uff0c\u8fd8\u53ef\u5355\u72ec\u79df\u8d41\u548c\u8d2d\u4e70\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\u3002<\/strong>\u540c\u65f6\uff0c\u4e9a\u9a6c\u900a\u4e8e2015\u5e74\u63a8\u51fa\u4e86\u6d41\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\uff08\u73b0\u79f0\u4e3a\u4e9a\u9a6c\u900a\u9891\u9053Amazon Channels\uff09\uff0c\u5141\u8bb8\u4e9a\u9a6c\u900a\u89c6\u9891\u5e73\u53f0\u5411\u4e9a\u9a6c\u900aPrime\u7528\u6237\u63d0\u4f9b\u57fa\u4e8e\u8ba2\u9605\u7684\u7b2c\u4e09\u65b9\u9891\u9053\u548c\u6d41\u5a92\u4f53\u670d\u52a1\u3002\u8fd9\u4e9b\u670d\u52a1\u72ec\u7acb\u4e8e\u4e9a\u9a6c\u900a\u89c6\u9891\u4ea7\u54c1\uff0c\u9700\u8981\u5355\u72ec\u8d2d\u4e70\u3002\u4e9a\u9a6c\u900a\u539f\u521b\u7535\u5f71\u4f1a\u5728\u5f71\u9662\u9996\u6620\u540e\u7684 4-8\u5468\u63d0\u4f9b\u5728\u7ebf\u7248\u672c\uff0c\u4f1a\u5458\u80fd\u901a\u8fc7Prime Instant Video\u5148\u7779\u4e3a\u5feb\uff0c\u5927\u5927\u7f29\u77ed\u4e86\u4f20\u7edf\u7535\u5f71\u4e0a\u6620\u540e39\u523052\u5468\u624d\u80fd\u5728\u7f51\u4e0a\u64ad\u653e\u7684\u7a7a\u7a97\u671f\u3002\u8fd9\u610f\u5473\u7740\u8fd9\u4e00\u5de8\u5934\u4e0d\u4ec5\u4f1a\u5bf9\u4f20\u7edf\u7535\u5f71\u884c\u4e1a\u6784\u6210\u6311\u6218\uff0c\u8fd8\u4f1a\u4e0eNetflix\u8fd9\u6837\u7684\u5728\u7ebf\u6d41\u5a92\u4f53\u5de8\u5934\u5f62\u6210\u7ade\u4e89\u3002<\/p>\n<\/p>\n<p><strong>\u5728\u81ea\u5236\u5267\u65b9\u9762\uff0c\u559c\u5267\u7c7b\u4f5c\u54c1\u662fAmazonStudio\u7684\u7279\u8272\uff0c\u672a\u6765\u5c06\u63a2\u7d22\u79d1\u5e7b\u7b49\u65b0\u9898\u6750\u3002<\/strong>\u4e9a\u9a6c\u900a\u7684\u5f71\u89c6\u90e8\u95e8\u540c\u6837\u6210\u7acb\u4e8e 2010 \u5e74\u5de6\u53f3\uff0c\u7531\u5bb6\u65cf\u80cc\u666f\u548c\u597d\u83b1\u575e\u5173\u7cfb\u5bc6\u5207\u7684\u7f57\u4f0a\u00b7\u666e\u83b1\u65af\uff08Roy Price\uff09\u9886\u519b\uff082017\u5e7410\u6708\u8f9e\u804c\uff0cNBC\u5a31\u4e50\u90e8\u95e8\u603b\u88c1Jennifer Salke\u63a5\u4efb\uff09\u3002\u4e9a\u9a6c\u900a\u7684\u7b2c\u4e00\u90e8\u539f\u521b\u5267\u96c6\u300a\u900f\u660e\u4eba\u751f\u300b\u5728\u8bc4\u8bba\u754c\u53d6\u5f97\u4e86 HBO \u7ea7\u7684\u76db\u8d5e\uff0c\u5e76\u5728\u827e\u7f8e\u5956\uff08\u559c\u5267\u7c7b\u6700\u4f73\u5bfc\u6f14\uff09\u548c\u91d1\u7403\u5956\uff08\u6700\u4f73\u559c\u5267\u5267\u96c6\u548c\u7537\u4e3b\u89d2\uff09\u4e0a\u65a9\u83b7\u9887\u4e30\u3002\u6b64\u5916\uff0c\u4e9a\u9a6c\u900a\u8fd8\u63a8\u51fa\u4e86\u201c\u559c\u5267\u7248\u300a\u7eb8\u724c\u5c4b\u300b\u201d\u3001\u300a\u963f\u5c14\u6cd5\u5c4b\u300b\u3001\u53e4\u5178\u97f3\u4e50\u9898\u6750\u5267\u96c6\u300a\u4e1b\u6797\u4e2d\u7684\u83ab\u624e\u7279\u300b\u7b49\u5267\u96c6\u3002<\/p>\n<\/p>\n<p><strong>\u5728\u539f\u521b\u5267\u96c6\u9884\u5b9a\u6a21\u5f0f\u65b9\u9762\uff0c\u9664\u4e86\u4e0eNetflix\u4e00\u6837\u5168\u5b63\u9884\u8ba2\u5168\u96c6\u653e\u51fa\u7684\u6a21\u5f0f\u5916\uff0cAmazon\u72ec\u521b\u4e86\u201c\u8bd5\u64ad\u7b5b\u9009\u673a\u5236\u201d\uff0c<\/strong>\u901a\u8fc7\u8bd5\u64ad\u673a\u5236\u786e\u5b9a\u89c2\u4f17\u559c\u597d\uff0c\u63d0\u5347\u5267\u96c6\u7684\u8d28\u91cf\u3002\u4e9a\u9a6c\u900a\u4eff\u7167\u4f20\u7edf\u5e7f\u64ad\u7535\u89c6\u7f51\u9884\u8ba2\u5267\u96c6\u5148\u9884\u8ba2\u8bd5\u64ad\u96c6\u7684\u5f62\u5f0f\uff0c\u548c\u5236\u4f5c\u56e2\u961f\u5148\u7b7e\u7f72\u9884\u8ba2\u8bd5\u64ad\u96c6\uff08pilot\uff09\u7684\u5408\u7ea6\uff0c\u5c06\u534a\u5c0f\u65f6\u7684\u8bd5\u64ad\u96c6\u5728Amazon instant video\u670d\u52a1\u4e2d\u4ea4\u7ed9\u7f51\u53cb\u8bd5\u770b\u8bc4\u5206\uff0c\u7531\u53cd\u9988\u51b3\u5b9a\u662f\u5426\u6295\u8d44\u9884\u8ba2\u5168\u5b63\u3002\u9996\u8f6e\u83b7\u5f97 pilot \u8bd5\u64ad\u7684\u5267\u96c6\u591a\u8fbe 14 \u90e8\u3002\u8fd9\u4e00\u6a21\u5f0f\u4e0b\uff0c\u76ee\u524d\u5df2\u7ecf\u83b7\u5f97\u5168\u5b63\u653e\u51fa\u7684\u5267\u96c6\u5305\u62ec\u4e86\u79d1\u5e7b\u5267\u300a\u9ad8\u5821\u5947\u4eba\u300b\u7b49\u3002\u540c\u65f6\uff0c\u4e9a\u9a6c\u900a\u8fd8\u6709\u610f\u8fdb\u519b\u72ec\u7acb\u7535\u5f71\u5e02\u573a\uff0c\u5e76\u8ba1\u5212\u4e70\u65ad\u4e00\u90e8\u4efd\u7535\u5f71\u548c\u9662\u7ebf\u540c\u6b65\u4e0a\u6620\u7684\u6743\u5229\u3002<\/p>\n<p><strong>Hulu\uff1a\u62e5\u6709\u6700\u5f3a\u5185\u5bb9\u80a1\u4e1c\u80cc\u666f\uff0c\u8ba2\u9605\u91cf\u6301\u7eed\u6500\u5347<\/strong><\/p>\n<p>Hulu\u662f\u7531NBC\u73af\u7403\u65b0\u95fb\u96c6\u56e2\u53ca\u8fea\u58eb\u5c3c\u5408\u8d44\u6210\u7acb\u7684\u4e00\u5bb6\u7f51\u7edc\u89c6\u9891\u7f51\u7ad9\uff0c\u4e8e2007\u5e7410\u6708\u63a8\u51fa\u6d4b\u8bd5\u7248\uff0c2008\u5e743\u6708\u6b63\u5f0f\u542f\u52a8\uff0c\u7f51\u7ad9\u63d0\u4f9b\u7ecf\u8fc7\u6388\u6743\u7684\u6b63\u7248\u5f71\u89c6\u4f5c\u54c1\u548c\u7535\u89c6\u8282\u76ee\u3002<strong>Hulu\u662f\u5f3a\u52bf\u4f20\u7edf\u7535\u89c6\u5a92\u4f53\u7684\u8054\u76df\uff0c\u5360\u636e\u4e86\u5185\u5bb9\u8d44\u6e90\u4e0a\u7684\u5148\u5929\u4f18\u52bf\u3002Hulu\u7684\u80a1\u4e1c\u5747\u4e3a\u7f8e\u56fd\u65e0\u7ebf\u5e7f\u64ad\u7535\u89c6\u53ca\u6709\u7ebf\u7535\u89c6\u65f6\u4ee3\u7684\u5de8\u5934\uff0c\u5176\u4e2dNBC\u5168\u7403\uff0830%\uff09\u3001\u65b0\u95fb\u96c6\u56e2\u7684\u798f\u514b\u65af\uff0830%\uff09\u3001\u8fea\u58eb\u5c3c\uff0830%\uff09\uff0c\u65f6\u4ee3\u534e\u7eb3\uff0810%\uff09\u3002<\/strong>Hulu\u501f\u529b\u65b0\u95fb\u96c6\u56e2\u3001NBC\u73af\u7403\uff0c\u5efa\u7acb\u5e7f\u544a\u4e3b\u5f00\u53d1\u6e20\u9053\u3002\u901a\u8fc7\u80a1\u4e1c\u7b56\u7565\u6295\u8d44\u800c\u72ec\u5bb6\u83b7\u53d6\u5185\u5bb9\u6388\u6743\uff0c\u5efa\u7acb\u72ec\u6709\u5185\u5bb9\u4f53\u7cfb\u3002\u5176\u5185\u5bb9\u5305\u62ec\u7535\u89c6\u5267\u3001\u7535\u5f71\u548c\u526a\u8f91\u3002<\/p>\n<p><strong>Hulu\u7684\u7528\u6237\u6570\u636e\u548c\u8425\u6536\u6570\u636e\u8fd1\u5e74\u6765\u8868\u73b0\u51fa\u5feb\u901f\u589e\u957f\u7684\u6001\u52bf\u3002<\/strong>\u7f8e\u56fd\u6d41\u5a92\u4f53\u5e73\u53f0Hulu\u57282018\u5e741\u6708\u5bf9\u5916\u5ba3\u5e03\uff0c\u5176\u4ed8\u8d39\u8ba2\u9605\u4eba\u6570\u76ee\u524d\u5df2\u7ecf\u7a81\u78341700\u4e07\u3002\u8fd91700\u4e07\u7528\u6237\u5305\u62ec\u5176\u8ba2\u9605\u89c6\u9891\u70b9\u64ad(SVOD)\u53ca\u89c6\u9891\u76f4\u64ad\uff08live TV\uff09\u603b\u4eba\u6570\u3002Hulu\u4e0a\u4e00\u6b21\u516c\u5f00\u76f8\u5173\u6570\u636e\u662f\u57282016\u5e745\u6708\uff0c\u90a3\u65f6\u5176\u7528\u6237\u91cf\u521a\u521a\u7a81\u78341200\u4e07\u3002Hulu\u7684SVOD\u670d\u52a1\u7ea6\u4ee5\u6bcf\u4e2a\u670822.5\u523023\u4e07\u7528\u6237\u5de6\u53f3\u7684\u8ba2\u9605\u91cf\u7a33\u5065\u4e0a\u6da8\u3002Hulu\u8fd8\u8868\u793a\u5176\u5e7f\u544a\u6536\u5165\u57282017\u5e74\u9996\u6b21\u8fbe\u523010\u4ebf\u7f8e\u5143\u3002Statista\u6570\u636e\u663e\u793a\uff0cHulu2017\u5e74\u9884\u8ba1\u6536\u5165\u7ea6\u4e3a24\u4ebf\u7f8e\u5143\u3002<\/p>\n<\/p>\n<p><strong>\u5546\u4e1a\u6a21\u5f0f\u53d8\u8fc1\uff1a\u5341\u5e74\u53d1\u5c55\u5b8c\u6210\u514d\u8d39\u5230\u4ed8\u8d39\u6a21\u5f0f\u7684\u8f6c\u578b\u3002<\/strong>\u5728\u8fd0\u8425\u521d\u671f\uff0cHulu\u6cbf\u88ad\u4e86\u4f20\u7edf\u5a92\u4f53\u201c\u514d\u8d39\u5f71\u89c6+\u5e7f\u544a\u589e\u503c\u201d\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5229\u7528\u72ec\u5bb6\u7f51\u7edc\u64ad\u653e\u6743\uff0c\u901a\u8fc7\u8d34\u7247\u5e7f\u544a\u800c\u4e0d\u662f\u5185\u5bb9\u6536\u8d39\u5411\u5176\u5b83<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u5206\u9500\u30022010\u5e74\uff0cHulu\u63a8\u51fa\u4ed8\u8d39\u8ba2\u9605\u6a21\u5f0fHulu Plus\uff0c\u8ba2\u9605\u8d39\u4e3a\u6bcf\u67089.99\u7f8e\u5143\uff0c\u4e0eHulu\u7684\u514d\u8d39\u7248\u672c\u4e00\u6837\uff0cHulu plus\u4ecd\u5728\u89c6\u9891\u4e2d\u64ad\u653e\u8d34\u7247\u5e7f\u544a\uff0c\u4f46\u7528\u6237\u6709\u5f88\u5f3a\u7684\u81ea\u4e3b\u6027\u3002\u4ed8\u8d39\u8ba2\u6237\u53ef\u6536\u770b\u5185\u5bb9\u6bd4\u514d\u8d39\u7528\u6237\u66f4\u591a\uff0c\u76f8\u6bd4\u514d\u8d39\u7528\u6237\u53ea\u80fd\u901a\u8fc7\u53f0\u5f0f\u7535\u8111\u548c\u7b14\u8bb0\u672c\u6536\u770bHulu\uff0c\u4ed8\u8d39\u7528\u6237\u8fd8\u53ef\u901a\u8fc7\u591a\u4e2a\u79fb\u52a8\u7ec8\u7aef\u6216\u667a\u80fd\u7535\u89c6\u6536\u770b\u30022015\u5e74\uff0cHulu\u63a8\u51fa\u65e0\u5e7f\u544a\u7248\u7684\u8ba2\u9605\u6a21\u5f0f\uff0c\u4ef7\u683c\u4e3a\u6bcf\u670811.99\u7f8e\u5143\u30022016\u5e74\uff0cHulu\u5ba3\u5e03\u4e0d\u518d\u63d0\u4f9b\u514d\u8d39\u670d\u52a1\uff0c\u5e76\u63a8\u51fa\u4e24\u79cd\u8ba2\u9605\u65b9\u5f0f\uff0c\u4e00\u79cd\u662f\u8ba2\u9605\u8d39\u6bcf\u67087.99\u7f8e\u5143\u7684\u6709\u9650\u5e7f\u544a\u65b9\u5f0f\uff0c\u5373\u5728\u8282\u76ee\u64ad\u653e\u65f6\u4f1a\u63d2\u5165\u6709\u9650\u7684\u5e7f\u544a\uff1b\u53e6\u4e00\u79cd\u662f39.99\u7f8e\u5143\u6bcf\u6708\u7684\u7535\u89c6\u76f4\u64ad\u65b9\u5f0f\uff08Hulu with Live TV\uff09\uff0c\u8ba2\u6237\u4f53\u9a8c\u4e0e\u4ed8\u8d39\u6709\u7ebf\u7535\u89c6\u76f8\u540c\uff0c\u5e76\u53ef\u901a\u8fc7\u591a\u4e2a\u79fb\u52a8\u7ec8\u7aef\u6216\u667a\u80fd\u7535\u89c6\u7b49\u65b9\u5f0f\u6536\u770b50\u4e2a\u4ee5\u4e0a\u7684\u7535\u89c6\u9891\u9053\u3002<\/p>\n<\/p>\n<p><strong>\u80cc\u9760\u4f20\u5a92\u5de8\u5934\u5f3a\u5927\u7248\u6743\u8d44\u6e90\u662fHulu\u4f18\u52bf\uff0c<\/strong>Hulu\u53ef\u5728\u8bb8\u591a\u7535\u89c6\u8282\u76ee\u9996\u64ad\u540e\u6570\u65e5(\u5927\u591a\u662f\u6b21\u65e5)\u540e\u63d0\u4f9b\u89c2\u9605\u670d\u52a1\uff0c\u8fd9\u662fHulu\u4e0eNetflix\u3001Amazon Instant Video\u7b49\u5e73\u53f0\u7684\u91cd\u8981\u5dee\u522b\u3002\u5728\u539f\u521b\u5185\u5bb9\u65b9\u9762\uff0cHulu\u540c\u6837\u5927\u529b\u53d1\u5c55\u81ea\u6709\u539f\u521b\u5185\u5bb9\u30022011\u5e74Hulu\u4e0a\u7ebf\u4e86\u7b2c\u4e00\u4e2a\u72ec\u5bb6\u539f\u521b\u81ea\u5236\u957f\u89c6\u9891\u300a\u751f\u547d\u4e2d\u7684\u4e00\u5929\u300b\uff0c2012\u5e74Hulu\u63a8\u51fa\u4e86\u9996\u90e8\u539f\u521b\u5267\u96c6\u653f\u6cbb\u9898\u6750\u7684\u300a\u6218\u573a\u300b\uff0c\u4f46\u53d7\u4f17\u6570\u91cf\u548c\u6536\u89c6\u7387\u5747\u672a\u8fbe\u9884\u671f\u30022016\u5e74Hulu\u81ea\u5236\u559c\u5267\u300a\u968f\u6027\u6240\u6b32\u300b\u83b7\u5f972016\u5e74\u7684\u91d1\u7403\u5956\u63d0\u540d\uff0c\u867d\u7136\u4e89\u8bae\u4e0d\u65ad\uff0c\u4ecd\u4e3aHulu\u7684\u5185\u5bb9\u81ea\u5236\u63d0\u5347\u4e86\u5de8\u5927\u4fe1\u5fc3\u30022017\u5e74\u5176\u539f\u521b\u7535\u89c6\u5267\u96c6\u300a\u4f7f\u5973\u7684\u6545\u4e8b\u300b\u66f4\u662f\u529b\u538bNetflix\uff0c\u6536\u83b7\u4e862017\u5e74\u827e\u7f8e\u5956\u6700\u4f73\u5267\u60c5\u7c7b\u5267\u96c6\u5956,\u6210\u4e3a\u7b2c\u4e00\u4e2a\u83b7\u5f97\u6b64\u5956\u7684\u6d41\u5a92\u4f53\u5e73\u53f0\uff08\u6b64\u5916\u8fd8\u6536\u63fd\u4e86\u6700\u4f73\u5973\u4e3b\u89d2\u3001\u6700\u4f73\u5973\u914d\u89d2\u3001\u6700\u4f73\u5bfc\u6f14\u3001\u6700\u4f73\u7f16\u5267\u5956\uff09\uff0c\u8fd9\u4e5f\u662fSVOD\u670d\u52a1\u53d6\u5f97\u7684\u7b2c\u4e00\u4e2a\u7a81\u7834\u6027\u6210\u7ee9\u3002<\/p>\n<p>Hulu\u76ee\u524d\u5728\u5185\u5bb9\u4e0a\u7684\u6295\u5165\u4f4e\u4e8eNetflix\u548c\u4e9a\u9a6c\u900a\u3002<strong>\u5176\u5b98\u65b9\u8868\u793a\uff0c2017\u5e74\u5b83\u4eec\u5728\u8fd9\u4e00\u677f\u5757\u6295\u5165\u7ea625\u4ebf\u7f8e\u5143\u3002<\/strong>Hulu\u6b63\u5728\u52a0\u5927\u81ea\u5df1\u5728\u8fd9\u4e00\u65b9\u9762\u7684\u6295\u8d44\u529b\u5ea6\uff0c\u6269\u5927\u5176\u5185\u5bb9\u4f18\u52bf\u30022017\u5e74\uff0c\u5176\u7535\u89c6\u7247\u6bb5\u5df2\u6269\u5f20\u81f3\u903e75000\u96c6\uff0c\u6a2a\u8de81700\u4e2a\u4e0d\u540c\u8282\u76ee\u3002\u622a\u6b62\u52302017\u5e74\u81ea\u5236\u5267\u96c640\u90e8\uff0c\u5df2\u516c\u5e03\u7684\u8ba1\u5212\u672a\u6765\u539f\u521b\u526738\u90e8\u3002<\/p>\n<\/p>\n<p><strong>Disney+Fox\uff1a\u6574\u5408\u53d1\u529b\uff0c\u7f8e\u56fd\u6d41\u5a92\u4f53\u5e02\u573a\u6700\u5927X\u56e0\u7d20<\/strong><\/p>\n<p><strong>2017\u5e748\u6708\uff0c\u8fea\u58eb\u5c3c\u5ba3\u5e03\u5c06\u81ea\u5efa\u4e24\u4e2a\u6d41\u5a92\u4f53\u670d\u52a1\u5e73\u53f0\uff0c\u76f4\u63a5\u5411\u7528\u6237\u63d0\u4f9bESPN\u4f53\u80b2\u8282\u76ee\u548c\u5bb6\u5ead\u5f71\u7247\u3002<\/strong>ESPN\u6d41\u5a92\u4f53\u670d\u52a1\u62df\u4e8e2018\u5e74\u7387\u5148\u4e0a\u7ebf\uff0c\u4e3a\u89c2\u4f17\u63d0\u4f9b10000\u573a\u4f53\u80b2\u8d5b\u4e8b\u73b0\u573a\u76f4\u64ad\uff0c\u5305\u62ec\u68d2\u7403\u3001\u6a44\u6984\u7403\u3001\u7f51\u7403\u7b49\u7b49\u3002\u53e6\u4e00\u9879\u4e0e\u7535\u5f71\u548c\u7535\u89c6\u5267\u76f8\u5173\u7684\u6d41\u5a92\u4f53\u5e73\u53f0\u6216\u5c06\u57282019\u5e74\u63a8\u51fa\uff0c\u7528\u6237\u901a\u8fc7\u8fea\u58eb\u5c3c\u81ea\u6709\u7684\u6d41\u5a92\u4f53\u5e73\u53f0\u53ef\u6536\u770b\u8be5\u516c\u53f8\u53d1\u884c\u4e0a\u6620\u65b0\u7684\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\uff0c\u5305\u62ec\u76ae\u514b\u65af\u52a8\u753b\u5927\u7247\u3002\u4e3a\u6b64\uff0c\u8fea\u58eb\u5c3c\u4f1a\u7ec8\u6b62\u5176\u4e0eNetflix\u7684\u5728\u7ebf\u53d1\u884c\u5408\u7ea6\uff0c\u4ec5\u5bf9\u5176\u4fdd\u7559\u76f8\u5bf9\u6210\u4eba\u5bfc\u5411\u7684\u6f2b\u5a01\u7cfb\u5217\u7684\u53d1\u884c\u6743\u548c\u64ad\u51fa\u6743\u3002<\/p>\n<p><strong>2017\u5e7412\u6708\uff0c\u8fea\u58eb\u5c3c\u516c\u53f8\u6210\u529f\u65a5\u8d44524\u4ebf\u7f8e\u5143\u6536\u8d2d\u798f\u514b\u65af\u6838\u5fc3\u8d44\u4ea7\uff08\u542b\u503a\u52a1\u4e3a661\u4ebf\u7f8e\u5143\uff09\u3002<\/strong>\u8fea\u58eb\u5c3c\u5c06\u63a7\u5236FOX\u90e8\u5206\u7535\u89c6\u7f51\u8d44\u6e90\uff0c\u56fd\u5bb6\u5730\u7406\uff0c22\u5bb6\u5730\u65b9\u4f53\u80b2\u7535\u89c6\u7f51\uff0c\u798f\u514b\u65af\u6301\u6709\u7684\u6b27\u6d32\u536b\u661f\u7535\u89c6\u670d\u52a1Sky 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