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\u4e92\u8054\u7f51\u601d\u7ef4\u662f\u79d1\u5b66\u6218\u7565<\/strong><\/p>\n

\u90a3\u4e48\u5728\u201c\u8d5a\u6765\u7684\u5a92\u4f53\u201d\u65f6\u4ee3\uff0c\u201c\u8d5a\u201d\u662f\u8fd0\u6c14\u5417\uff1f\u4e3a\u4ec0\u4e48\u6709\u4e9b\u4ea7\u54c1\u5185\u5bb9\u4f20\u64ad\u5f97\u66f4\u5e7f\uff1f\u6c83\u987f\u5546\u5b66\u9662\u5e02\u573a\u8425\u9500\u7cfb\u6559\u6388\u4e54\u7eb3\u00b7\u4f2f\u6770\uff08Jonah Berger\uff09\u8bf4\u8fc7\uff0c\u201c\u7ea2\u201d\u5e76\u4e0d\u662f\u8fd0\u6c14\uff0c\u800c\u662f\u79d1\u5b66\u6218\u7565\u3002<\/p>\n

\u8ba9\u6211\u4eec\u770b\u4e24\u4e2a\u5728\u7f8e\u56fd\u548c\u7f8e\u98df\u8425\u9500\u6709\u5173\u7684\u4f8b\u5b50\u3002Cronut (\u53ef\u9882\u751c\u751c\u5708)\u662f\u521a\u88ab\u53d1\u660e\u7684\u4e00\u79cdCroissant(\u53ef\u9882)\u4e0eDonut\uff08\u751c\u751c\u5708\uff09\u7684\u7efc\u5408\u4f53\uff0c\u7ebd\u7ea6\u8857\u5934\u51cc\u66683\u70b9\u5c31\u6392\u6ee1\u4e86\u957f\u961f\uff0c\u62a2\u8d2d\u8fd9\u79cd\u9650\u91cf\u4f9b\u5e94\u7684\u751c\u70b9\uff0c\u9ed1\u5e02\u4ef7\u683c\u66f4\u662f\u4ece5\u7f8e\u5143\u7092\u5230\u4e86100\u7f8e\u5143\u3002\u4eba\u4eec\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u79c0\u81ea\u5df1\u62a2\u6765\u7684Cronut\uff0c\u5e76\u89c6\u6b64\u4e3a\u6f6e\u6d41\u3002\u53e6\u4e00\u4e2a\u6545\u4e8b\u662f\u6405\u62cc\u673a\u5382\u5546Blendtec\u7684CEO\u4e0a\u4f20\u4e00\u6bb5\u89c6\u9891\uff1a\u4ed6\u628a\u81ea\u5df1\u7684iPhone\u4e22\u5230\u4e86\u6405\u62cc\u673a\u91cc\uff01\u7ed3\u679cBlendtec\u516c\u53f8\u9500\u552e\u989d\u968f\u5373\u66b4\u6da8700%\u3002<\/p>\n

\"\"<\/p>\n

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\u4e92\u8054\u7f51\u601d\u7ef4\u7684\u672c\u8d28\u4e0d\u662f\u201c\u7f51\u201d\uff0c\u800c\u662f\u201c\u4eba\u201d\uff0c\u662f\u987e\u5ba2\u7684\u5fc3\u7406\u51b3\u7b56\u8fc7\u7a0b\u3002\u4e54\u7eb3\u00b7\u4f2f\u6770\u901a\u8fc7\u5927\u91cf\u5b9e\u9a8c\uff0c\u603b\u7ed3\u51fa6\u6761\u8ba9\u4ea7\u54c1\u5f97\u5230\u53e3\u7891\u4f20\u64ad\u7684\u6218\u7565\uff0c\u5373\u793e\u4f1a\u8d27\u5e01\u3001\u6273\u673a\u3001\u60c5\u611f\u3001\u516c\u5171\u3001\u5b9e\u7528\u6027\u548c\u6545\u4e8b\u3002<\/p>\n

1\u3001\u793e\u4f1a\u8d27\u5e01<\/strong><\/p>\n

\u4ece\u67d0\u79cd\u610f\u4e49\u4e0a\u8bb2\uff0c\u80fd\u591f\u4f20\u64ad\u7684\u5185\u5bb9\u662f\u5bcc\u6709\u6d41\u901a\u4ef7\u503c\u7684\u793e\u4f1a\u6027\u8d27\u5e01(Social Currency)\u3002\u5a92\u4f53\u7684\u201c\u901a\u8d27\u529f\u80fd\u201d\u4e0e\u8d27\u5e01\u4e00\u6837\uff0c\u5728\u4e8e\u5c06\u6f5c\u5728\u4fe1\u606f\u6216\u4ef7\u503c\u663e\u6027\u5316\uff0c\u4f7f\u4e4b\u5177\u6709\u53ef\u89c2\u5bdf\u6027\uff0c\u8f6c\u5316\u6210\u5168\u793e\u4f1a\u53ef\u89c1\u3001\u53ef\u89c2\u5bdf\u3001\u53ef\u7406\u89e3\u7684\u7b26\u7801\u4e0a\u3002\u4eba\u4eec\u53ef\u4ee5\u5728\u4f20\u64ad\u8fd9\u79cd\u8d27\u5e01\u7684\u8fc7\u7a0b\u4e2d\u5f97\u5230\u793e\u4f1a\u8ba4\u53ef\u548c\u5fc3\u7406\u6ee1\u8db3\u3002\u6bd4\u5982\u8bf4\uff0c\u4eba\u4eec\u90fd\u559c\u6b22\u8ba9\u81ea\u5df1\u770b\u8d77\u6765\u66f4\u597d\u7684\u4e1c\u897f\uff0c\u6240\u4ee5\u7f51\u4e0a\u5e7f\u4e3a\u6d41\u4f20\u7684\u56fe\u7247\u5f80\u5f80\u662f\u7f8e\u98df\uff0c\u65c5\u6e38\u548c\u5305\u5305\u7b49\u3002<\/p>\n

\u8fd9\u662f\u8425\u9500\u8005\u9700\u8981\u5b66\u4e60\u5e94\u7528\u7684\u91cd\u8981\u4e00\u8bfe\u3002\u5f88\u591a\u4f01\u4e1a\u76f2\u76ee\u5730\u5728Email\u6216\u5fae\u535a\u4e2d\u9f13\u52b1\u987e\u5ba2\u5206\u4eab\u8f6c\u53d1\uff0c\u53ef\u662f\u4fe1\u606f\u5185\u5bb9\u5374\u82cd\u767d\u65e0\u529b\uff0c\u4e0e\u6d88\u8d39\u8005\u793e\u4f1a\u5fc3\u7406\u9700\u6c42\u8131\u8282\u3002\u9002\u5f53\u63d0\u9ad8\u793e\u4f1a\u8d27\u5e01\u7684\u4ef7\u503c\uff0c\u5c06\u6709\u6548\u63d0\u5347\u987e\u5ba2\u53c2\u4e0e\u79ef\u6781\u6027\u3002<\/p>\n

2\u3001\u6273\u673a<\/strong><\/p>\n

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3\u3001\u60c5\u611f<\/strong><\/p>\n

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4\u3001\u516c\u5171<\/strong><\/p>\n

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5\u3001\u5b9e\u7528\u6027<\/strong><\/p>\n

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6\u3001\u6545\u4e8b<\/strong><\/p>\n

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