{"id":44862,"date":"2018-08-20T02:25:29","date_gmt":"2018-08-19T18:25:29","guid":{"rendered":"http:\/\/www.fagao.me\/?p=44862"},"modified":"2018-08-20T02:25:29","modified_gmt":"2018-08-19T18:25:29","slug":"%e7%ab%9e%e4%bb%b7%e6%96%b0%e6%89%8b%e7%9c%8b%e8%bf%87%e6%9d%a5%e7%99%be%e5%ba%a6%e6%8e%a8%e5%b9%bf%e6%9c%80%e5%85%a8%e6%9c%af%e8%af%ad%e8%a7%a3%e9%87%8a-2","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/44862.htm","title":{"rendered":"\u7ade\u4ef7\u65b0\u624b\u770b\u8fc7\u6765\u767e\u5ea6\u63a8\u5e7f\u6700\u5168\u672f\u8bed\u89e3\u91ca"},"content":{"rendered":"

\"\"<\/p>\n

\u65b0\u624b\u5b9d\u5b9d\u4eec\u7684\u798f\u5229\uff0c\u4e3a\u4f60\u4eec\u6574\u7406\u4e00\u4e9b\u4e13\u7528\u7684\u672f\u8bed\u3002\u62ff\u53bb\u4e0d\u8c22\uff0c\u8bf7\u53eb\u6211\u96f7\u950b\u3002<\/p>\n

\u2014\u2014\u770b\u672f\u8bed\u770b\u5230\u4e00\u8138\u61f5\u7684\u5c0f\u7f16<\/p>\n

\u51fa\u4ef7<\/strong>\uff1a\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a\u4e00\u6b21\u70b9\u51fb\u6240\u652f\u4ed8\u7684\u6700\u9ad8\u8d39\u7528\u3002\u51fa\u4ef7\u5305\u62ec\u63a8\u5e7f\u5355\u5143\u51fa\u4ef7\u548c\u5173\u952e\u8bcd\u51fa\u4ef7<\/strong>\u3002<\/p>\n

CPC (\u70b9\u51fb\u4ef7\u683c)<\/strong>\uff1a\u7f51\u540d\u7684\u6bcf\u6b21\u70b9\u51fb\u8bbf\u95ee\u6240\u652f\u4ed8\u7684\u5b9e\u9645\u63a8\u5e7f\u8d39\u7528\u3002<\/p>\n

\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\uff1a<\/strong>\u4e3a\u4f7f\u8be5\u5173\u952e\u8bcd\u4e0a\u7ebf\u5c55\u73b0\u7684\u6700\u4f4e\u51fa\u4ef7\u3002<\/p>\n

\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\u2264\u70b9\u51fb\u4ef7\u683c\u2264\u51fa\u4ef7<\/p>\n

\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\u4f1a\u6709\u6d6e\u52a8(\u8d28\u91cf\u5ea6\u7684\u53d8\u6362\u6216\u5546\u4e1a\u4ef7\u503c\u7684\u53d8\u5316)\u51fa\u4ef7\u53ef\u4ee5\u8bbe\u5b9a\u4f4e\u4e8e\u6700\u4f4e\u5c55\u73b0\u4ef7\u683c\uff0c\u4f46\u6b64\u60c5\u51b5\u4e0b\u8be5\u8bcd\u65e0\u6cd5\u5c55\u73b0\u70b9\u51fb\u4ef7\u683c\u6c38\u8fdc\u4e0d\u53ef\u80fd\u9ad8\u4e8e\u51fa\u4ef7\u3002<\/p>\n

Impressions \uff08\u5c55\u73b0\u91cf\uff09\uff1a<\/strong>\u88ab\u7f51\u6c11\u67e5\u770b\u7684\u6b21\u6570\u3002\u5fc5\u987b\u662f\u7ffb\u770b\u5230\u8fd9\u4e00\u9875\u4e86\u4f60\u7684\u5c55\u73b0\u7ed3\u679c\u5728\u8fd9\u4e00\u9875\u6216\u8fd9\u4e00\u9875\u4e4b\u524d\u624d\u8ba1\u5165\u5c55\u73b0\u7ed3\u679c\u3002<\/p>\n

\u5c55\u73b0\u91cf\u5373\u63a8\u5e7f\u7ed3\u679c\u5728\u4e00\u5b9a\u65f6\u95f4\u3001\u4e00\u5b9a\u8303\u56f4\u5185\u83b7\u5f97\u7684\u5c55\u73b0\u6b21\u6570\u5ba2\u6237\u7684\u8986\u76d6\u7a0b\u5ea6\u3002<\/p>\n

\u5728\u7f51\u6c11\u641c\u7d22\u65f6\uff0c\u5982\u679c\u8d26\u6237\u5185\u7b26\u5408\u7f51\u6c11\u641c\u7d22\u9700\u6c42\u7684\u5173\u952e\u8bcd\u88ab\u89e6\u53d1\uff0c\u8be5\u5173\u952e\u8bcd\u6240\u5bf9\u5e94\u7684\u521b\u610f\u5c06\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\uff0c\u79f0\u4e4b\u4e3a\u5173\u952e\u8bcd\u548c\u521b\u610f\u7684\u4e00\u6b21\u5c55\u73b0\u3002\u5c55\u73b0\u91cf\u5373\u60a8\u7684\u63a8\u5e7f\u5728\u4e00\u5b9a\u65f6\u95f4\u3001\u4e00\u5b9a\u8303\u56f4\u5185\u83b7\u5f97\u7684\u5c55\u73b0\u6b21\u6570\uff0c\u53cd\u6620\u4e86\u60a8\u5bf9\u6f5c\u5728\u5ba2\u6237\u7684\u8986\u76d6\u7a0b\u5ea6\u3002<\/p>\n

Clicks \uff08\u70b9\u51fb\u91cf\uff09\uff1a<\/strong>\u7f51\u6c11\u5bf9\u4ed6\u611f\u5174\u8da3\u7684\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u70b9\u51fb<\/p>\n

\u8bbf\u95ee\u91cf\uff1a<\/strong>\u8fdb\u5165\u6211\u4eec\u7684\u7f51\u7ad9\u8fdb\u884c\u6d4f\u89c8<\/p>\n

\u54a8\u8be2\u91cf\uff1a<\/strong>\u5bf9\u4ea7\u54c1\u4ea7\u751f\u5174\u8da3\uff0c\u6709\u975e\u5e38\u5f3a\u70c8\u7684\u8d2d\u4e70\u610f\u5411\u7684\u65f6\u5019\uff0c\u4f01\u4e1a\u548c\u7f51\u6c11\u4ea7\u751f\u8fd9\u6837\u4e00\u4e2a\u5f88\u597d\u7684\u4e92\u52a8\uff0c\u65e5\u5e38\u6027\u6570\u636e\u641c\u96c6<\/p>\n

UV\uff1a<\/strong>\u4e00\u6bb5\u65f6\u95f4\u4e4b\u5185\u8fdb\u5165\u7f51\u7ad9\u7684\u72ec\u7acb\u8bbf\u5ba2\u6570<\/p>\n

PV\uff1a<\/strong>\u7528\u6237\u6bcf\u6b21\u6253\u5f00\u4e00\u4e2a\u7f51\u7ad9\u9875\u9762\u5c31\u88ab\u8bb0\u5f551 \u6b21\uff0c\u7528\u6237\u591a\u6b21\u6253\u5f00\u540c\u4e00\u9875\u9762\uff0c\u6d4f\u89c8\u6765\u90a3\u4e2a\u503c\u7d2f\u8ba1<\/p>\n

\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\uff1a<\/strong>\u8bbf\u5ba2\u5728\u4e00\u6b21\u8bbf\u95ee\u4e2d\uff0c\u5e73\u5747\u6253\u5f00\u7f51\u7ad9\u7684\u65f6\u957f\u3002<\/p>\n

\u8df3\u51fa\u7387\uff1a<\/strong>\u53ea\u6d4f\u89c8\u4e86\u4e00\u4e2a\u9875\u9762\u4fbf\u79bb\u5f00\u4e86\u7f51\u7ad9\u7684\u8bbf\u95ee\u6b21\u6570\u5360\u603b\u7684\u8bbf\u95ee\u6b21\u6570\u7684\u767e\u5206\u6bd4<\/p>\n

\u8f6c\u5316\u76f8\u5173\u6570\u636e<\/strong><\/p>\n

\u8f6c\u5316\u6b21\u6570\uff1a<\/strong>\u72ec\u7acb\u8bbf\u5ba2\u5b8c\u6210\u8f6c\u5316\u884c\u4e3a\u7684\u6b21\u6570<\/p>\n

\u8f6c\u5316\u7387\uff1a<\/strong>\u5b8c\u6210\u8f6c\u5316\u884c\u4e3a\u7684\u6b21\u6570\u5360\u603b\u70b9\u51fb\u6b21\u6570\u7684\u6bd4\u7387\u8f6c\u5316\u6b21\u6570\/\u70b9\u51fb\u91cf<\/p>\n

\u5e73\u5747\u8f6c\u5316\u6210\u672c=\u6d88\u8d39\/\u8f6c\u5316\u6b21\u6570<\/p>\n

\u5468\u6708\u8d8b\u52bf\u6570\u636e<\/strong><\/p>\n

\u8bbf\u95ee\u6df1\u5ea6\u6bd4\u7387=\u8bbf\u95ee\u8d85\u8fc7()\u9875\u7684\u7528\u6237\/\u603b\u7684\u8bbf\u95ee\u6570\u8bbf\u95ee\u65f6\u95f4()\u5206\u949f\u4ee5\u4e0a\u7684\u7528\u6237\u6570\/\u603b\u7684\u7528\u6237\u6570<\/p>\n

ACP \u5e73\u5747\u70b9\u51fb\u4ef7\u683c=\u70b9\u51fb\u603b\u8d39\u7528\/\u70b9\u51fb\u6b21\u6570<\/p>\n

\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u4ea7\u751f\u7684\u6d88\u8d39\uff0c\u5373\u4e00\u5b9a\u65f6\u95f4\u3001\u4e00\u5b9a\u8303\u56f4\u5185\u60a8\u4e3a\u7f51\u6c11\u7684\u6bcf\u6b21\u70b9\u51fb\u8bbf\u95ee\u6240\u652f\u4ed8\u7684\u63a8\u5e7f\u8d39\u7528\u3002<\/p>\n

\u8ba1\u7b97\u516c\u5f0f\uff1a<\/strong><\/p>\n

\u5e73\u5747\u70b9\u51fb\u4ef7\u683c=\u6d88\u8d39\u603b\u989d\/\u70b9\u51fb\u6b21\u6570(\u56db\u820d\u4e94\u5165\u4fdd\u75592\u4f4d\u5c0f\u6570)<\/p>\n

\"\"<\/p>\n

\u6295\u8d44\u56de\u62a5\u7387(ROI)=\u5229\u6da6\/\u6d88\u8d39*100%<\/p>\n

\u8f6c\u5316\u6570\u636e\u95ee\u9898\u767e\u5ea6\u7edf\u8ba1\u89e3\u51b3<\/strong><\/p>\n

\u5e7f\u544a\u7f51\u7ad9\u5438\u5f15\u529b\u4e0d\u591f\u2014\u2014\u62b5\u8fbe\u7387<\/p>\n

\u4ee3\u7801\u90e8\u7f72\u5b58\u5728\u95ee\u9898\u2014\u2014\u667a\u80fd\u8ddf\u8e2a<\/p>\n

\u8bbf\u5ba2\u95f4\u65ad\u6027\u5b8c\u6210\u8f6c\u5316\u2014\u2014\u957f\u6548\u8f6c\u5316<\/p>\n

\u62b5\u8fbe\u7387=\u8bbf\u95ee\u6b21\u6570\/\u70b9\u51fb\u91cf<\/p>\n

\u62b5\u8fbe\u7387\u4f4e\u901a\u5e38\u6709\u4e09\u79cd\u539f\u56e0\uff1a<\/strong><\/p>\n

1\u3001\u521b\u610f\u4e0e\u63a8\u5e7f\u9875\u9762\u4e3b\u9898\u76f8\u5173\u6027\u4e0d\u5927\u3002\u53ef\u901a\u8fc7\u4fee\u6539\u76f8\u5e94\u521b\u610f\u6216\u8df3\u8f6c\u94fe\u63a5URL\uff0c\u786e\u4fdd\u4e24\u8005\u4e00\u81f4\u3002<\/p>\n

2\u3001\u63a8\u5e7fURL \u901f\u5ea6\u6253\u5f00\u592a\u6162\u3002\u67e5\u770b\u63a8\u5e7fURL \u901f\u5ea6\u62a5\u544a\u3001\u7f51\u7ad9\u901f\u5ea6\u8bca\u65ad\u3001\u9875\u5934\u8bbf\u95ee\u6b21\u6570\u6307\u6807\u6570\u636e\u3001\u5206\u9879\u89e3\u51b3<\/p>\n

3\u3001\u63a8\u5e7f\u9875\u9762\u7528\u6237\u4f53\u9a8c\u6b20\u4f73<\/p>\n

\u70b9\u51fb\u7387\uff1a<\/strong>\u70b9\u51fb\u7387=\u70b9\u51fb\u91cf\/\u5c55\u73b0\u91cf\uff0c\u70b9\u51fb\u7387\u662f\u5f71\u54cd\u5173\u952e\u8bcd\u8d28\u91cf\u5ea6\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n

\u8f6c\u5316\uff1a<\/strong>\u5373\u6307\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u4e00\u6b21\u60a8\u671f\u671b\u7684\u884c\u52a8\u3002\u82e5\u679c\u60a8\u5c1a\u672a\u5f00\u901a\u8f6c\u5316\u8ddf\u8e2a\u5de5\u5177\uff0c\u8bf7\u5230\u5de5\u5177\u5217\u8868\u4e2d\u5f00\u901a\u8f6c\u5316\u8ddf\u8e2a\u5de5\u5177\u3002<\/p>\n

\u5faa\u73af\u62a5\u544a\uff1a<\/strong>\u5f53\u60a8\u6240\u9009\u7684\u65f6\u95f4\u4e3a\u201c\u6628\u5929\u201d\u3001\u201c\u6700\u8fd17 \u5929\u201d\u7b49\u53ef\u4ee5\u5faa\u73af\u7684\u65f6\u95f4\u8303\u56f4\u65f6\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u201c\u5faa\u73af\u62a5\u544a\u201d\uff0c\u5c06\u62a5\u544a\u6309\u7167\u4e00\u5b9a\u5faa\u73af\u9891\u7387\u5faa\u73af\u751f\u6210\u3002\u751f\u6210\u540e\uff0c\u60a8\u53ef\u4ee5\u5728\u201c\u6211\u7684\u62a5\u544a\u201d\u4e2d\u67e5\u770b\u60a8\u6240\u751f\u6210\u7684\u5faa\u73af\u62a5\u544a\u3002<\/p>\n

\u63a8\u5e7f\u5730\u57df\uff1a<\/strong>\u8bbe\u7f6e\u63a8\u5e7f\u5730\u57df\u540e\uff0c\u53ea\u6709\u5f53\u8be5\u5730\u57df\u7684\u7f51\u6c11\u641c\u7d22\u65f6\uff0c\u624d\u4f1a\u51fa\u73b0\u63a8\u5e7f\u7ed3\u679c\uff0c\u5e2e\u52a9\u4ece\u5730\u7406\u4f4d\u7f6e\u89d2\u5ea6\u7cbe\u51c6\u5b9a\u4f4d\u3002<\/p>\n

\u5e7f\u6cdb\u5339\u914d\uff1a<\/strong>\u5f53\u7f51\u6c11\u641c\u7d22\u8bcd\u662f\u5ba2\u6237\u63d0\u4ea4\u5173\u952e\u8bcd\u7684\u540c\u4e49\u8fd1\u4e49\u8bcd\u3001\u76f8\u5173\u8bcd\u3001\u53d8\u5f62\u8bcd\u3001\u6838\u5fc3\u8bcd\u65f6\u5c31\u4f1a\u5c55\u73b0\u5ba2\u6237\u7684\u63a8\u5e7f\u7ed3\u679c\u3002<\/p>\n

\u77ed\u8bed\u5339\u914d\uff1a<\/strong>\u5f53\u7f51\u6c11\u641c\u7d22\u8bcd\u5b8c\u5168\u5305\u542b\u60a8\u7684\u5173\u952e\u8bcd\u53ca\u5173\u952e\u8bcd(\u5305\u62ec\u5173\u952e\u8bcd\u7684\u540c\u4e49\u8bcd)\u7684\u63d2\u5165\u6216\u98a0\u5012\u5f62\u6001\u65f6\uff0c\u7cfb\u7edf\u6709\u53ef\u80fd\u4f1a\u81ea\u52a8\u5c55\u73b0\u60a8\u7684\u63a8\u5e7f\u7ed3\u679c\u3002\u4e13\u6709\u540d\u8bcd\u4fdd\u62a4\u548c\u76f8\u5173\u5ea6\u4fdd\u62a4\u3002<\/p>\n

\u7cbe\u786e\u5339\u914d\uff1a<\/strong>\u5f53\u7f51\u6c11\u641c\u7d22\u8bcd\u4e0e\u5ba2\u6237\u6240\u63d0\u4ea4\u5173\u952e\u8bcd\u5b8c\u5168\u4e00\u81f4\u65f6\uff0c\u5ba2\u6237\u7684\u63a8\u5e7f\u7ed3\u679c\u624d\u6709\u5c55\u73b0\u673a\u4f1a\u3002<\/p>\n

\u5426\u5b9a\u5173\u952e\u8bcd\uff1a<\/strong>\u5982\u679c\u60a8\u8ba4\u4e3a\u4f7f\u7528\u67d0\u4e9b\u641c\u7d22\u8bcd\u7684\u7f51\u6c11\u4e0d\u662f\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u53ef\u4ee5\u901a\u8fc7\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u8ba9\u5305\u542b\u8fd9\u4e9b\u8bcd\u7684\u641c\u7d22\u8bcd\u4e0d\u89e6\u53d1\u60a8\u7684\u63a8\u5e7f\u7ed3\u679c\u3002<\/p>\n

\u5f53\u7f51\u6c11\u641c\u7d22\u8bcd\u5b8c\u6574\u5305\u542b\u5ba2\u6237\u6240\u63d0\u4ea4\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u65f6\uff0c\u5ba2\u6237\u7684\u63a8\u5e7f\u7ed3\u679c\u4e0d\u88ab\u89e6\u53d1\uff0c\u65e0\u6cd5\u5c55\u73b0\u3002<\/p>\n

\u7cbe\u786e\u5426\u5b9a\u5173\u952e\u8bcd\uff1a<\/strong>\u5f53\u7f51\u6c11\u641c\u7d22\u8bcd\u4e0e\u5ba2\u6237\u6240\u63d0\u4ea4\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u5b8c\u5168\u4e00\u81f4\u65f6\uff0c\u5ba2\u6237\u7684\u63a8\u5e7f\u7ed3\u679c\u4e0d\u88ab\u89e6\u53d1\uff0c\u65e0\u6cd5\u5c55\u73b0\u3002<\/p>\n

\u9ec4\u91d1\u7ec4\u5408\uff1a<\/strong>\u5e7f\u6cdbor \u77ed\u8bed\u5339\u914d+ \u5426\u5b9a\u5339\u914d+ \u641c\u7d22\u8bcd\u62a5\u544a<\/p>\n

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