{"id":4734,"date":"2017-09-11T17:24:35","date_gmt":"2017-09-11T09:24:35","guid":{"rendered":"http:\/\/www.fagao.me\/2017\/09\/11\/4734.htm"},"modified":"2017-09-11T17:24:35","modified_gmt":"2017-09-11T09:24:35","slug":"%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%90%a5%e9%94%80%e5%b0%b1%e6%98%af%e5%b9%bf%e5%91%8a5%e6%8b%9b%e8%ae%a9%e4%bd%a0%e8%84%b1%e9%a2%96%e8%80%8c%e5%87%ba","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/4734.htm","title":{"rendered":"\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5c31\u662f\u5e7f\u544a5\u62db\u8ba9\u4f60\u8131\u9896\u800c\u51fa"},"content":{"rendered":"

\"\"<\/p>\n

\u3000????\u5c3d\u7ba1\u793e\u4ea4\u7f51\u7ad9\u6709\u7740\u5f88\u591a\u79cd\u7684\u5546\u4e1a\u5316\u6a21\u5f0f\uff0c\u4e0d\u8fc7\u5e7f\u544a\u6536\u5165\u4ecd\u7136\u662f\u5176\u4e2d\u6548\u679c\u6700\u597d\u7684\u6765\u6e90\u3002\u800c\u4ee5\u4e0b\u5c31\u662f\u5bf9\u4e8e\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u8425\u9500\u7684\u4e94\u5927\u7b56\u7565\u7684\u603b\u7ed3\uff1a<\/p>\n

\u3000\u300015\u5e74\u524d\uff0c\u300a\u5e02\u573a\u5c31\u662f\u8c08\u8bdd\u300b(The Cluetrain Manifesto)\u7684\u51fa\u7248\u4e3a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u4f1f\u5927\u65f6\u4ee3\u7684\u5f00\u542f\u6253\u4e0b\u4e86\u57fa\u7840\u3002\u4e00\u65f6\u95f4\uff0c\u611f\u89c9\u5f88\u591a\u54c1\u724c\u90fd\u5f00\u59cb\u628a\u7ebf\u4e0a\u4ea4\u6d41\u5f53\u505a\u662f\u76f4\u63a5\u4e0e\u53d7\u4f17\u8054\u7cfb\u7684\u65b9\u5f0f\u3002\u4f46\u662f\u591a\u5e74\u540e\uff0c\u8fd9\u79cd\u7406\u60f3\u5316\u7684\u53cc\u5411\u4ea4\u6d41\u5374\u88ab\u4fb5\u8680\u4e86\u3002\u54c1\u724c\u61d2\u5230\u5f00\u59cb\u53d1\u5e03\u4e00\u4e9b\u6beb\u4e0d\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u793e\u4ea4\u7f51\u7edc\u4e5f\u9700\u8981\u53bb\u8d5a\u94b1\u3002<\/p>\n

\u3000\u3000\u4e8b\u5b9e\u662f\uff1a\u73b0\u5728\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5c31\u662f\u5e7f\u544a\u3002\u5f88\u5927\u7a0b\u5ea6\u4e0a\uff0c\u8fd9\u5c31\u662f\u4e00\u573a\u5a92\u4ecb\u7b56\u5212\u4e0e\u8d2d\u4e70\u7684\u884c\u52a8\u2014\u2014\u5f3a\u8c03\u91cd\u70b9\u5728\u4e8e\u5e7f\u544a\u5370\u8c61\u3002\u5982\u679c\u60f3\u8981\u81ea\u5df1\u7684\u4fe1\u606f\u88ab\u7528\u6237\u770b\u5230\uff0c\u54c1\u724c\u5c31\u5fc5\u987b\u8981\u638f\u94b1\uff0c\u8fd9\u6070\u597d\u662f\u8054\u7cfb\u6216\u503e\u542c\u7684\u5bf9\u7acb\u9762\u3002<\/p>\n

\u3000\u3000Twitter\u7684Dick Costello\u6700\u8fd1\u8868\u793a\uff0c\u6bcf20\u6761Twitter\u6d88\u606f\u4e2d\u5c31\u6709\u4e00\u6761\u5e7f\u544a\u3002\u201cFacebook\u7684Organic Reach\u52c9\u5f3a\u7ef4\u6301\u5df2\u7ecf\u4e0d\u662f\u4e1a\u754c\u79d8\u5bc6\u4e86\u3002Snapchat\u63a8\u51faDiscover\u4e4b\u540e\uff0c\u5b83\u5f88\u5feb\u5c31\u6307\u51fa\uff0c\u8fd9\u4e0d\u662f\u793e\u4ea4\u5a92\u4f53\u3002\u201d<\/p>\n

\u3000\u3000\u300a\u5e02\u573a\u5c31\u662f\u8c08\u8bdd\u300b\u9884\u60f3\u7684\u5546\u4e1a\u7684\u7406\u60f3\u5316\u7ec8\u7ed3\u4ece\u6765\u6ca1\u5b9e\u73b0\u3002\u6211\u4eec\u8fd8\u6ca1\u8d70\u5230\u7ec8\u70b9\uff0c\u751a\u81f3\u8fd8\u6ca1\u6709\u63a5\u8fd1\u7ec8\u70b9\u3002\u7ecf\u5386\u8fc7\u4e00\u4e2a\u826f\u597d\u5f00\u7aef\u4e4b\u540e\uff0c\u4e00\u5207\u7167\u65e7\uff0c\u6211\u4eec\u53c8\u91cd\u56de\u5546\u4e1a\u5708\u3002\u5f53\u7136\u4e86\uff0c\u73b0\u5728\u5e7f\u544a\u6280\u672f\u6709\u4e86\u8fc5\u731b\u8fdb\u6b65\uff0c\u5a92\u4f53\u4e5f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u66f4\u5373\u65f6\u3001\u66f4\u81ea\u52a8\u5316\u3001\u66f4\u5177\u5206\u4eab\u6027\u3002\u4f46\u662f\u5a92\u4f53\u662f\u5426\u771f\u7684\u5177\u6709\u793e\u4ea4\u6027\u5462?<\/p>\n

\u3000\u3000\u4e00\u65e6\u5f00\u59cb\u9762\u5bf9\u8fd9\u4e2a\u73b0\u5b9e\uff0c\u4f60\u4f1a\u53d1\u73b0\uff0c\u8eab\u4e3a\u54c1\u724c\u8425\u9500\u4eba\u5458\uff0c\u4f60\u53ef\u4ee5\u505a\u5f88\u591a\u4e8b\u6765\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff1a<\/p>\n

\u3000\u30001.\u6253\u5f00\u4f60\u7684\u94b1\u5305\u3002\u793e\u4ea4\u5a92\u4f53\u88ab\u53eb\u505a\u514d\u8d39\u5a92\u4f53\u7684\u65e5\u5b50\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002\u5982\u4eca\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u9996\u5148\u9700\u8981\u4f60\u8f6c\u53d8\u5fc3\u6001\uff0c\u628aFacebook\u6216Twitter\u8fd9\u6837\u7684\u793e\u4ea4\u5a92\u4f53\u548c\u5176\u4ed6\u5a92\u4f53\u7b49\u540c\u5bf9\u5f85\u3002\u5982\u679c\u4f60\u613f\u610f\u91cd\u65b0\u5206\u914d\u4e00\u4e0b\u4f60\u7684\u5e7f\u544a\u9884\u7b97\uff0c\u8fd9\u4e9b\u793e\u4ea4\u5a92\u4f53\u53ef\u662f\u6709\u5927\u628a\u7684\u76ee\u6807\u53d7\u4f17\u8d44\u6e90\u3002\u4e8b\u5b9e\u662f\uff0c\u73b0\u5728\u4f60\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u652f\u51fa\u8981\u9ad8\u4e8e\u8fc7\u53bb\u3002<\/p>\n

\u3000\u30002.\u73a921\u70b9\u3002\u548c\u5176\u4ed6\u5a92\u4f53\u4e0d\u540c\uff0c\u793e\u4ea4\u5e73\u53f0\u62e5\u6709\u5185\u7f6e\u7684\u5373\u65f6\u53cd\u9988\u6e20\u9053\uff0c\u6bd4\u5982\u201c\u559c\u6b22\u201d\u3001\u201c\u8bc4\u8bba\u201d\u3001\u201c\u6536\u85cf\u201d\u3001\u201c\u8f6c\u53d1\u201d\u7b49\u3002\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u5148\u5206\u914d\u4e00\u5c0f\u90e8\u5206\u8d44\u91d1\u7528\u4e8e\u5404\u4e2a\u5e73\u53f0\u7684\u63a8\u5e7f\u6d88\u606f\uff0c\u7136\u540e\u6839\u636e\u5404\u5e73\u53f0\u7684\u53cd\u9988\u4fe1\u606f\u6765\u51b3\u5b9a\u8981\u5728\u54ea\u7c7b\u5185\u5bb9\u4e0a\u589e\u52a0\u6295\u8d44\uff0c\u6700\u540e\u5728\u8868\u73b0\u6700\u4f73\u7684\u5185\u5bb9\u4e0a\u6295\u5165\u53cc\u500d\u8d44\u91d1\u3002\u6700\u70ed\u95e8\u7684\u5185\u5bb9\u4e00\u5b9a\u4f1a\u88ab\u66f4\u591a\u7684\u89c2\u4f17\u770b\u5230\u3002<\/p>\n

\"\"<\/p>\n

\u3000\u30003.\u514b\u5236\u3002\u4e0d\u8981\u9677\u5165\u53d1\u5e03\u65e0\u5173\u7d27\u8981\u7684\u5185\u5bb9\u7684\u9677\u9631\u91cc\u3002\u521b\u610f\u7684\u827a\u672f\u4ee5\u53ca\u54c1\u724c\u7b56\u7565\u7684\u79d1\u5b66\u6027\u4e0d\u5e94\u5f53\u56e0\u4e3a\u4f60\u80fd\u5373\u65f6\u53d1\u5e03\u6d88\u606f\uff0c\u5c31\u88ab\u629b\u8bf8\u8111\u540e\u3002\u5fe0\u4e8e\u4f60\u7684\u54c1\u724c\uff0c\u53ea\u53d1\u5e03\u90a3\u4e9b\u6709\u7528\u7684\u3001\u76f8\u5173\u7684\u3001\u503c\u5f97\u5206\u4eab\u7684\u5185\u5bb9\u3002<\/p>\n

\u3000\u30004.\u8861\u91cf\u4ec0\u4e48\u80fd\u8d77\u4f5c\u7528\u3002\u867d\u7136\u5173\u4e8e\u4e92\u52a8\u7684\u8861\u91cf\u6307\u6807\u6709\u52a9\u4e8e\u53d1\u73b0\u53d7\u6b22\u8fce\u7684\u5185\u5bb9\uff0c\u4f46\u662f\u4f60\u5728\u4ed8\u8d39\u5a92\u4f53\u4e0a\u53d6\u5f97\u7684\u6210\u529f\u5e94\u8be5\u4f9d\u8d56\u4e8e\u5bf9\u5177\u4f53\u8425\u9500\u76ee\u6807\u7684\u8861\u91cf\u3002\u8981\u60f3\u771f\u6b63\u8861\u91cf\u4e1a\u52a1\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u9664\u4e86\u793e\u4ea4\u5a92\u4f53\u81ea\u8eab\u63d0\u4f9b\u7684\u5206\u6790\u65b9\u6cd5\u4e4b\u5916\uff0c\u8fd8\u9700\u8981\u66f4\u52a0\u5168\u9762\u7684\u5206\u6790\u65b9\u6cd5(\u5305\u62ec\u5f52\u56e0\u5efa\u6a21\u548c\u8bd5\u9a8c\u8bbe\u8ba1)\u3002<\/p>\n

\u3000\u30005.\u628a\u5404\u70b9\u8fde\u63a5\u8d77\u6765\u3002\u6700\u540e\uff0c\u793e\u4ea4\u5a92\u4f53\u4e0d\u5e94\u5c01\u95ed\u5b58\u5728\u3002\u6d88\u8d39\u8005\u7684\u5a92\u4f53\u6d88\u8d39\u4e60\u60ef\u5df2\u7ecf\u53d8\u6210\u4e86\u8bbe\u5907\u3001\u5e73\u53f0\u4ee5\u53ca\u5185\u5bb9\u7684\u6df7\u642d\u3002\u4ee5\u6b64\u4e3a\u4f18\u52bf\uff0c\u89c4\u5212\u5e76\u6267\u884c\u80fd\u5728\u5404\u4e2a\u6e20\u9053\u5b9e\u65bd\u7684\u9879\u76ee\u3002\u4f60\u53d1\u5e03\u7684\u63a8\u5e7f\u6d88\u606f\u5e94\u8be5\u662f\u6574\u4e2a\u8425\u9500\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u5e76\u4e3a\u6574\u4e2a\u7b56\u7565\u63d0\u4f9b\u652f\u6301\u3002\u81f3\u4e8e\u4f60\u521b\u4f5c\u7684\u5185\u5bb9\uff0c\u6bcf\u4e2a\u5e73\u53f0\u4e0a\u7684\u5185\u5bb9\u90fd\u5e94\u5f53\u7565\u6709\u4e0d\u540c\uff0c\u5404\u5177\u7279\u8272\u3002<\/p>\n

\u3000\u3000\u5982\u4eca\u6240\u6709\u7684\u5a92\u4f53\u57fa\u672c\u4e0a\u90fd\u662f\u793e\u4ea4\u5a92\u4f53\uff0c\u4f46\u662f\u5b83\u4eec\u53c8\u4e0d\u5177\u6709\u5b8c\u5168\u7684\u793e\u4f1a\u5316\u5c5e\u6027\u3002\u793e\u4ea4\u5a92\u4f53\u73b0\u5728\u5c31\u662f\u5927\u4f17\u5a92\u4f53\u3002\u54c1\u724c\u5fc5\u987b\u8981\u82b1\u94b1\u624d\u80fd\u89e6\u53ca\u5230\u53d7\u4f17\u3002\u4e0d\u8fc7\u5bf9\u4e8e\u66fe\u53d7\u300a\u5e02\u573a\u5c31\u662f\u8c08\u8bdd\u300b\u539f\u5219\u5f71\u54cd\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u91cc\u6709\u4e00\u4e2a\u597d\u6d88\u606f\uff1a\u5e02\u573a\u8425\u9500\u4e0d\u53ea\u662f\u4fc3\u9500\u63a8\u5e7f\u90a3\u4e48\u7b80\u5355\u3002\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u7b56\u7565\u6210\u4e3a\u65b0\u7684\u5e38\u6001\uff0c\u54c1\u724c\u4e00\u5b9a\u4e0d\u8981\u5ffd\u7565\u81ea\u5df1\u7684\u793e\u4ea4\u5a92\u4f53\u4e1a\u52a1\u6218\u7565\u3002<\/p>\n

\u3000\u3000\u73b0\u5728\u662f\u65f6\u5019\u91c7\u53d6\u884c\u52a8\u4e86\u3002\u6211\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u4f9d\u7136\u662f\u5c1a\u672a\u5f00\u53d1\u5b8c\u7684\u91d1\u77ff\u2014\u2014\u54c1\u724c\u6ca1\u6709\u7406\u7531\u4e0d\u53bb\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u8fdb\u884c\u81ea\u6211\u4e1a\u52a1\u8f6c\u578b\u3002<\/p>\n

\u3000\u3000\u4ece\u4e0a\u9762\u7684\u5206\u6790\u53ef\u4ee5\u770b\u51fa\uff0c\u5982\u4eca\u7684\u793e\u4ea4\u5a92\u4f53\u884c\u4e1a\u4ecd\u7136\u6709\u5f88\u5927\u7684\u5f00\u53d1\u7a7a\u95f4\uff0c\u800c\u54c1\u724c\u8425\u9500\u4e5f\u5c06\u5728\u793e\u4ea4\u5a92\u4f53\u4e2d\u627e\u5230\u65b0\u7684\u5929\u5730\u3002\u66f4\u591a\u65b0\u5a92\u4f53\u5e7f\u544a\u4ef7\u683c\u8bf7\u7ee7\u7eed\u5173\u6ce8\u53d1\u7a3f\u7f51\u3002<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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