{"id":52043,"date":"2018-08-21T10:38:44","date_gmt":"2018-08-21T02:38:44","guid":{"rendered":"http:\/\/www.fagao.me\/?p=52043"},"modified":"2018-08-21T10:38:44","modified_gmt":"2018-08-21T02:38:44","slug":"%e5%88%86%e4%ba%ab%e4%ba%92%e8%81%94%e7%bd%91%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%85%a5%e9%97%a8%e5%9f%ba%e7%a1%80%e7%9f%a5%e8%af%86-4","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/52043.htm","title":{"rendered":"\u5206\u4eab\u4e92\u8054\u7f51\u5e7f\u544a\u6295\u653e\u5165\u95e8\u57fa\u7840\u77e5\u8bc6"},"content":{"rendered":"

\"\"<\/p>\n

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\u4e92\u8054\u7f51\u5e7f\u544a\u6295\u653e\u4ece\u5f62\u5f0f\u4e0a\u6765\u8bf4\u5206\u4e3a\u7ebf\u4e0a\u6295\u653e\u548c\u7ebf\u4e0b\u6295\u653e\uff0c\u4ece\u76ee\u7684\u4e0a\u6765\u8bf4\u5206\u4e3a\u83b7\u5ba2\u548c\u54c1\u724c\u3002\u7ebf\u4e0a\u6295\u653e\u5305\u62ec\u4f46\u4e0d\u5c40\u9650\u4e8ePC\u7aef\u548c\u79fb\u52a8\u7aef\u7684\u4e00\u5207\u8f6f\u786c\u5e7f\uff0c\u4ece\u7f51\u7ad9banner\u5230\u5f39\u7a97\u94fe\u63a5\uff1b\u7ebf\u4e0b\u6295\u653e\u5c31\u662f\u4e00\u5207\u5b9e\u4f53\u5316\u7684\u5e7f\u544a\uff0c\u4ece\u516c\u4ea4\u5730\u94c1\u7ad9\u7684\u5e73\u5e7f\u5230\u7535\u7ebf\u6746\u4e0a\u7684\u5c0f\u5e7f\u544a\u3002<\/p>\n<\/p>\n

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\u505a\u6e20\u9053\u96be\u514d\u8981\u8ddf\u5404\u79cd\u4e59\u65b9\u6253\u4ea4\u9053\uff0c\u5404\u79cd\u4ee3\u7406\u5546\u3001\u8fd0\u8425\u5546\u548c\u5e73\u53f0\u8fd0\u8425\u65b9\uff0c\u6bcf\u4e2a\u5e02\u573a\u8fd0\u8425\u624b\u91cc\u591a\u5c11\u90fd\u4f1a\u6709\u4e00\u4e9b\u6e20\u9053\u8d44\u6e90\uff0c\u5982\u679c\u8fde\u8fd9\u4e2a\u90fd\u6ca1\u6709\uff0c\u6839\u672c\u79f0\u4e0d\u4e0a\u662f\u5e02\u573a\u8fd0\u8425\uff0c\u5145\u5176\u91cf\u5c31\u662f\u4e2a\u4eba\u5f62\u6b65\u8bdd\u673a\uff0c\u5728\u516c\u53f8\u548c\u4e59\u65b9\u4e4b\u95f4\u627f\u62c5\u4f20\u8bdd\u7684\u4efb\u52a1\uff0c\u56e0\u4e3a\u4f60\u6295\u90fd\u6ca1\u5730\u65b9\u6295\uff0c\u4f55\u8c08\u7b5b\u9009\u548c\u642d\u914d\u3002\u5982\u4f55\u8ddf\u4e59\u65b9\u8c08\u4ef7\uff0c\u7ef4\u62a4\u5173\u7cfb\uff0c\u4ea4\u670b\u53cb\uff0c\u5728\u5e02\u573a\u8fd0\u8425\u91cc\u90fd\u662f\u5b66\u95ee\uff0c\u8fd9\u4e2a\u7eaf\u7cb9\u770b\u4e2a\u4eba\u80fd\u529b\uff0c\u4e0d\u6d89\u53ca\u4efb\u4f55\u7406\u8bba\u77e5\u8bc6\u3002\u77e5\u9053\u5bf9\u65b9\u7684\u5e95\u7ebf\u5728\u54ea\uff0c\u4fdd\u8bc1\u4e0d\u88ab\u5751\uff0c\u5982\u679c\u4f60\u8ba4\u53ef\u8fd9\u4e2a\u6e20\u9053\uff0c\u5b8c\u6210\u4efb\u52a1\u7684\u540c\u65f6\u8981\u7ed9\u5bf9\u65b9\u7559\u5229\u6da6\u7a7a\u95f4\u3002\u8c08\u6295\u653e\u7684\u65f6\u5019\uff0c\u4e59\u65b9\u5927\u591a\u90fd\u4f1a\u62ff\u51fa\u5f88\u9177\u70ab\u7684PPT\uff0c\u5404\u79cd\u6570\u636e\u5404\u79cd\u5c55\u793a\uff0c\u5e02\u573a\u4efd\u989d\u7528\u6237\u91cf\u7ea7\uff0c\u4f5c\u4e3a\u7532\u65b9\uff0c\u770b\u7684\u4e1c\u897f\u6c38\u8fdc\u53ea\u6709\u4e00\u4e2a\uff1aROI\u6b63\u5e38\u7684\u4e92\u8054\u7f51\u6295\u653e\u7684\u8003\u6838\u6807\u51c6\u5c31\u662fROI\uff08\u6295\u5165\u4ea7\u51fa\u6bd4\uff09\uff0c\u4e5f\u6709\u4e00\u4e9b\u5f88\u96be\u8003\u6838ROI\u7684\u884c\u4e1a\u662f\u770b\u83b7\u5ba2\u6210\u672c\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u4e92\u8054\u7f51\u6295\u653e\u591a\u534a\u90fd\u5728\u7ebf\u4e0a\u7684\u539f\u56e0\uff0c\u7ebf\u4e0b\u6295\u653e\u662f\u65e0\u6cd5\u7edf\u8ba1ROI\u6216\u8005\u83b7\u5ba2\u6210\u672c\u7684\uff0c\u7ebf\u4e0b\u6295\u653e\u66f4\u503e\u5411\u4e8e\u505a\u54c1\u724c\uff0c\u53c8\u6ca1\u6709\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\uff0c\u4e00\u822c\u53ea\u6709\u5927\u516c\u53f8\u6216\u8005\u6bd4\u8f83\u5bcc\u88d5\u7684\u516c\u53f8\u4f1a\u505a\u3002<\/p>\n

\u4e0b\u9762\u662f\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u4e00\u4e9b\u5e38\u7528\u540d\u8bcd\u89e3\u91ca\uff1a<\/p>\n

l CPM=cost per impression\u5728\u7f51\u4e0a\u5e7f\u544a\uff0cCPM\u53d6\u51b3\u4e8e\u201c\u5370\u8c61\u201d\u5c3a\u5ea6\uff0c\u901a\u5e38\u7406\u89e3\u4e3a\u4e00\u4e2a\u4eba\u7684\u773c\u775b\u5728\u4e00\u6bb5\u56fa\u5b9a\u7684\u65f6\u95f4\u5185\u6ce8\u89c6\u4e00\u4e2a\u5e7f\u544a\u7684\u6b21\u6570\u3002\u6bd4\u5982\u8bf4\u4e00\u4e2a\u5e7f\u544a \u6a2a\u5e45\u7684\u5355\u4ef7\u662f1\u5143\/CPM\u7684\u8bdd\uff0c\u610f\u5473\u7740\u6bcf\u4e00\u5343\u4e2a\u4eba\u6b21\u770b\u5230\u8fd9\u4e2aBan-ner\u7684\u8bdd\u5c31\u65361\u5143\u3002<\/p>\n

l CPC=cost per click\u4ee5\u6bcf\u70b9\u51fb\u4e00\u6b21\u8ba1\u8d39\u3002<\/p>\n

l CPI=cost per install\u5206\u4e3aincent CPI\u548cnon-incent CPI\uff1b\u7279\u522b\u5f3a\u8c03\u4e0bCPI\u4e00\u5b9a\u662f\u8981\u70b9\u51fbClick->\u4e0b\u8f7dDownload->\u6253\u5f00Open<\/p>\n

l CPA=Cost per action(\u4f8b\u5982\u5fae\u4fe1\u7c7b\uff0c\u9700\u8981\u6ce8\u518c\u8fd9\u4e00action\uff0c\u8ba2\u9605\u7c7b\u7b49)<\/p>\n

l CPL(Cost Per Leads)\uff1a\u4ee5\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u540d\u5355\u591a\u5c11\u6765\u6536\u8d39\uff1b \u5373\u6bcf\u6b21\u901a\u8fc7\u7279\u5b9a\u94fe\u63a5\uff0c\u6ce8\u518c\u6210\u529f\u540e\u4ed8\u8d39\u7684\u4e00\u4e2a\u5e38\u89c1\u5e7f\u544a\u6a21\u5f0f\u3002\u8fd9\u662f\u6211\u4eec\u901a\u5e38\u79f0\u8c13\u7684\u5f15\u5bfc\u6ce8\u518c\uff0c\u6bd4\u5982\u201c\u4e9a\u6d32\u4ea4\u53cb\u201d \uff0c\u901a\u5e38CPL\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a\u8ba2\u9605\u7c7b\u7684\u8f6c\u5316\u5f62\u5f0f\u3002<\/p>\n

l CPS(Cost Per Sales)\uff1a\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d\u3002\u5373\u6839\u636e\u6bcf\u4e2a\u8ba2\u5355\/\u6bcf\u6b21\u4ea4\u6613\u6765\u6536\u8d39\u7684\u65b9\u5f0f\u3002\u7528\u6237\u6bcf\u6210\u529f\u8fbe\u6210\u4e00\u7b14\u4ea4\u6613,\u7f51\u7ad9\u4e3b\u53ef\u83b7\u5f97\u4f63\u91d1\u3002<\/p>\n

l CTR = click\/impression\uff0c\u5e73\u57470.5%~1.5%<\/p>\n

l CVR = install\/click\uff0c\u5e73\u57471%~3% \uff08\u4e5f\u79f0CR\uff0c\u5373\u8f6c\u5316\u7387\uff0c\u9700\u8981\u5728\u5b9e\u8df5\u4e2d\u6478\u7d22\u548c\u79ef\u7d2f\uff0c\u4e0d\u5e94\u88ab\u56fa\u6709\u5370\u8c61\u6240\u7981\u9522\uff09CPR(Cost Per Response) \u6bcf\u56de\u5e94\u6210\u672c,\u4ee5\u6d4f\u89c8\u8005\u7684\u6bcf\u4e00\u4e2a\u56de\u5e94\u8ba1\u8d39\u3002\u8fd9\u79cd\u5e7f\u544a\u8ba1\u8d39\u5145\u5206\u4f53\u73b0\u4e86\u7f51\u7edc\u5e7f\u544a\u201c\u53ca\u65f6\u53cd\u5e94\u3001\u76f4\u63a5\u4e92\u52a8\u3001\u51c6\u786e\u8bb0\u5f55\u201d\u7684\u7279\u70b9\uff0c\u4f46\u662f\uff0c\u8fd9\u4e2a\u663e\u7136\u662f\u5c5e\u4e8e\u8f85\u52a9\u9500\u552e\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u5b9e\u9645\u53ea\u8981\u4eae\u51fa\u540d\u5b57\u5c31\u5df2\u7ecf\u6709\u4e00\u534a\u6ee1\u8db3\u7684\u54c1\u724c\u5e7f\u544a\u8981\u6c42\uff0c\u5927\u6982\u6240\u6709\u7684\u7f51\u7ad9\u90fd\u4f1a\u7ed9\u4e88\u62d2\u7edd\uff0c\u56e0\u4e3a\u5f97\u5230\u5e7f\u544a\u8d39\u7684\u673a\u4f1a \u6bd4CPC\u8fd8\u8981\u6e3a\u832b\u3002.<\/p>\n

l CPP(Cost Per Purchase) \u6bcf\u8d2d\u4e70\u6210\u672c,\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5728\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\u5e76\u8fdb\u884c\u5728\u7ebf\u4ea4\u6613\u540e\uff0c\u624d\u6309\u9500\u552e\u7b14 \u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/p>\n

l RTB\uff08RealTime Bidding\uff09\u5b9e\u65f6\u7ade\u4ef7\uff0c\u662f\u4e00\u79cd\u5229\u7528\u7b2c\u4e09\u65b9\u6280\u672f\u5728\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u7f51\u7ad9\u4e0a\u9488\u5bf9\u6bcf\u4e00\u4e2a\u7528\u6237\u5c55\u793a\u884c\u4e3a\u8fdb\u884c\u8bc4\u4f30\u4ee5\u53ca\u51fa\u4ef7\u7684\u7ade\u4ef7\u6280\u672f\u3002<\/p>\n

l DSP:Demand-Side Platform\u5c31\u662f\u9700\u6c42\u65b9\u5e73\u53f0\u3002<\/p>\n

l SSP:Sell-Side Platform\u5373\u4f9b\u5e94\u65b9\u5e73\u53f0\u3002<\/p>\n

\n \u5173\u4e8eRTB\u6253\u4e2a\u7b80\u5355\u7684\u6bd4\u65b9\uff0cRTB\u5c31\u50cf\u679c\u852c\u4e70\u5356\u3002\u4ee5\u524d\u7531\u519c\u6c11\u79cd\u690d\uff0c\u7136\u540e\u76f4\u63a5\u62ff\u5230\u5e02\u573a\u4e0a\u5356\u7ed9\u6d88\u8d39\u8005\u3002\u540e\u6765\u968f\u7740\u89c4\u6a21\u5316\u751f\u4ea7\u548c\u793e\u4f1a\u5927\u5206\u5de5\u7684\u4ea7\u751f\uff0c\u4e13\u4e1a\u5316\u7684\u519c\u8d38\u5e02\u573a\u548c\u8d85\u5e02\u5f00\u59cb\u51fa\u73b0\u3002\u519c\u8d38\u5e02\u573a\u7684\u6279\u53d1\u5546\u4eec\u4f1a\u6839\u636e\u519c\u6c11\u679c\u852c\u7684\u8d28\u91cf\u548c\u5206\u7c7b\u6765\u8fdb\u8d27\uff0c\u7136\u540e\u5356\u7ed9\u8d85\u5e02\uff1b\u800c\u8d85\u5e02\u7684\u5e02\u573a\u90e8\u95e8\u53c8\u4f1a\u6839\u636e\u8c03\u67e5\u5230\u7684\u6d88\u8d39\u8005\u7684\u559c\u597d\u6765\u9009\u62e9\u5408\u9002\u7684\u6279\u53d1\u5546\u3002\u8fd9\u91cc\u7684\u519c\u6c11\u662f\u53d1\u5e03\u5546\u6216\u8005\u5a92\u4f53\uff0c\u519c\u8d38\u5e02\u573a\u548c\u6279\u53d1\u5546\u662fSSP\uff0c\u8d85\u5e02\u662fAd Exchange\uff0c\u8d85\u5e02\u7684\u5e02\u573a\u90e8\u95e8\u662fDSP\uff0c\u6d88\u8d39\u8005\u662f\u5e7f\u544a\u4e3b\u3002\u8fd9\u4e2a\u6bd4\u55bb\u57fa\u672c\u4f53\u73b0\u4e86RTB\u7684\u4ea4\u6613\u6d41\u7a0b\uff0c\u4f46\u4e0d\u6d89\u53ca\u7ade\u4ef7\u8fc7\u7a0b\u3002 \u8fd9\u6837\u4f60\u662f\u5426\u5c31\u6bd4\u8f83\u6e05\u695a\u4e86\u5462\uff1f\n<\/p><\/blockquote>\n

l Retention rate: \u7559\u5b58\u7387\uff0c\u5373\u4e0b\u8f7d\u5e94\u7528\u548c\u6e38\u620f\u540e\uff0c\u6709\u591a\u5c11\u7528\u6237\u7ee7\u7eed\u4f7f\u7528\uff08\u5e7f\u544a\u4e3b\u901a\u5e38\u8003\u91cf\u6211\u4eec\u7684\u6b21\u65e5\u7559\u5b58\uff09<\/p>\n

l eCPM: effective cost per mille\u6307\u7684\u5c31\u662f\u6bcf\u4e00\u5343\u6b21\u5c55\u793a\u53ef\u4ee5\u83b7\u5f97\u7684\u5e7f\u544a\u6536\u5165\u3002\u6240\u4ee5\u6709\u4e00\u4e9b\u6e20\u9053\u662f\u6309eCPM\u6765\u6392\u5217offer\uff0c\u5373eCPM\u9ad8\u7684\u4f1a\u6bd4\u8f83\u591a\u5730\u88abpublisher\u6240\u9752\u7750\uff0c\u5bf9\u4e8e\u8fd9\u79cd\u6e20\u9053\uff0c\u5355\u4ef7\u7684\u63d0\u9ad8\u662f\u6709\u8f83\u5927\u5e2e\u52a9\u7684\u3002<\/p>\n

l Cap\uff1a\u914d\u989d\uff0c\u5373\u5bf9\u4e8e\u6709\u4e9b\u9884\u7b97\u6709\u9650\u7684campaign\uff0c\u9879\u76ee\u7ecf\u7406\u4f1a\u5206\u914dcap\u3002<\/p>\n

l Campaign\uff1a\u67d0\u4e2a\u5ba2\u6237\u67d0\u4e2a\u6e38\u620f\u5728\u67d0\u4e2a\u533a\u57df\u7684\u5ba3\u4f20,\u6295\u653e\u5355\u5143,\u6bd4\u5982\u201cMT\u5b89\u5353\u53f0\u6e7e\u201d<\/p>\n

l IO (insertion order):\u5408\u4f5c\u610f\u5411\u4e66\uff0c\u4e0b\u5355\uff0c\u53cc\u65b9\u7b7e\u4e86\u4e4b\u540e\u5c31\u53ef\u4ee5\u5f00\u59cb\u8dd1campaign\u4e86\uff0c\u5bf9IO\u56e0\u7279\u522b\u5173\u6ce8\u6e20\u9053\u5173\u4e8e\u505ccampaign\u548c\u5f00campaign\u7684\u6761\u6b3e\uff0c\u4e00\u822c\u6765\u8bf4\u6e20\u9053\u9700\u898148\u5c0f\u65f6\u505ccampaign\u6216\u8005\u964d\u4ef7\u3002<\/p>\n

l \u6e20\u9053\uff1a\u63d0\u4f9b\u6d41\u91cf\u7684\u4e00\u65b9\uff0c\u4e3b\u8981\u5305\u62ec\uff0c\u4f9d\u7167\u76ee\u524d\u7684\u4f18\u5148\u7ea7\u6392\u5217\u5206\u522b\u662f\u2014\u2014Publisher, \u5e7f\u544a\u7f51\u7edc\u3001\u7f51\u7ad9<\/p>\n

\u5982\u4f55\u66f4\u597d\u5730\u6295\u653e\u5e7f\u544a<\/p>\n

1. \u6311\u9009\u4ea7\u54c1&\u786e\u5b9a\u63a8\u5e7f\u76ee\u6807\uff0c\u5f53\u7136\u5982\u679c\u662f\u81ea\u5df1\u516c\u53f8\u81ea\u8425\u4ea7\u54c1\uff0c\u9700\u8981\u5bf9\u4ea7\u54c1\u6709\u6df1\u5165\u7684\u4e86\u89e3\uff1b\u4ea7\u54c1\u63a8\u5e7f<\/a>\u7684\u76ee\u6807\u662f\u5728\u4e8e\u83b7\u5f97\u66f4\u597d\u7684\u66dd\u5149\u91cf\u8fd8\u662f\u4e3a\u4e86\u83b7\u5f97\u66f4\u591a\u7684\u5ba2\u6237\uff1f\u8fd9\u4e9b\u5ba2\u6237\u6709\u4ec0\u4e48\u7279\u5f81\uff0c\u96c6\u4e2d\u7684\u533a\u57df\uff1f\u83b7\u5f97\u7528\u6237\u7684\u901f\u5ea6\u662f\u600e\u4e48\u6837\u7684\uff1f\u6709\u4e9b\u4ea7\u54c1\u9700\u8981\u77ed\u671f\u5185\u83b7\u5f97\u5927\u91cf\u7528\u6237\uff0c\u4e0d\u8bba\u76ee\u7684\u662f\u4e3a\u4e86\u7ed9\u6295\u8d44\u4eba\u770b\u4ea6\u6216\u662f\u4e3a\u4e86\u5145\u5230\u699c\u5355\u7684\u524d\u5217\u83b7\u53d6\u66f4\u591a\u66f4\u597d\u7684\u81ea\u7136\u6d41\u91cf etc\uff1b<\/p>\n

2. \u786e\u5b9a\u6d41\u91cf\u6e90\uff0c\u51c6\u5907\u5728\u54ea\u4e9b\u5e73\u53f0\u4e0a\u9762\u6295\u653e\u5e7f\u544a\uff0c\u7c7b\u4f3c\u4ea7\u54c1\u5728\u8fd9\u4e9b\u6d41\u91cf\u6e90\u7684\u5386\u53f2\u8868\u73b0\u600e\u4e48\u6837\uff1f\u6d41\u91cf\u6e90\u80fd\u591f\u56de\u4f20\u54ea\u4e9b\u6570\u636e\u7528\u4e8eROI\u7684\u4f18\u5316\uff1f\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u9884\u7b97\u4ee5\u53ca\u8d44\u91d1\u6d88\u8017\u901f\u5ea6\u8fd8\u521d\u6b65\u5b9a\u4e00\u4e2a\u6d41\u91cf\u6e90portfolio\uff0c\u7136\u540e\u5728\u5408\u4f5c\u8fc7\u7a0b\u4e2d\u9010\u6b65\u8fdb\u884c\u4f18\u5316\uff08\u6216\u780d\u6216\u589e\uff09\u30023. \u7269\u6599\u5236\u4f5c\uff08making creatives\uff09[\u4ee5\u53caLanding Page\u8bbe\u8ba1]\u786e\u5b9a\u597d\u6d41\u91cf\u6e90\u4e4b\u540e\u7740\u624b\u5e7f\u544a\u6295\u653e\u7269\u6599\uff0c\u6839\u636e\u6d41\u91cf\u6e90\u7684\u8981\u6c42\u6765\u5236\u4f5c\u76f8\u5e94\u5c3a\u5bf8\u5927\u5c0f\u7684\u56fe\u7247\uff1b\u9700\u8981\u6839\u636e\u81ea\u8eab\u4ea7\u54c1\u6765Brainstorm\u5f88\u591aangle\u8fdb\u884c\u6d4b\u8bd5\uff0c\u6bcf\u4e00\u4e2aAngle\u505a\u4e00\u5957\u56fe\u7247\uff0c\u4e00\u4e2a\u6d4b\u8bd5\u5468\u671f\u4e4b\u540e\u53bb\u9664ROI\u8868\u73b0\u660e\u663e\u5dee\u4e8e\u5176\u4ed6\u7684\uff1b\u540c\u65f6\u6839\u636e\u4e0d\u540c\u7684Angle\u8bbe\u7f6e\u4e00\u4e2a\u6709LP\u8df3\u8f6c\u7684\u548c\u6ca1\u6709LP\u8df3\u8f6c\u7684\uff0c\u6d4b\u8bd5\u5e76\u6311\u9009\u51faROI\u8868\u73b0\u660e\u663e\u826f\u597d\u7684\uff1b<\/p>\n<\/p>\n

4. \u8ffd\u8e2a\uff0c\u6839\u636e\u6d41\u91cf\u6e90\u7684\u6280\u672f\u6587\u6863\uff0c\u5c3d\u91cf\u628a\u80fd\u591f\u56de\u4f20\u7684\u53c2\u6570\u90fd\u62ff\u5230\u7136\u540e\u624d\u80fd\u5728\u540e\u9762\u8fdb\u884c\u8fdb\u4e00\u6b65\u4f18\u5316\uff1b\u5bf9\u4e8e\u4e00\u4e9b\u5408\u4f5c\u65b9\u5f0f\u4e3aCPI\uff0cCPS\uff0cCPR\uff0cCPA\u4e4b\u7c7b\u7684\u6e20\u9053\u6ca1\u6709\u660e\u663e\u5fc5\u8981\u4f20\u56de\u8fd9\u4e9b\u53c2\u6570\uff1b\u5bf9\u4e8e\u5176\u4ed6\u7c7b\u578b\u7684\u6bd4\u5982CPC\uff0cCPM\u7ed3\u7b97\u7684\u6d41\u91cf\u6e90\u9700\u8981\u62ff\u5230\u66f4\u53ef\u80fd\u591a\u7684\u53c2\u6570\u65b9\u4fbf\u540e\u7eed\u7684\u4f18\u5316\u5de5\u4f5c\u30025. \u4e0a\u7ebf\u53cd\u9988&\u6d4b\u8bd5&\u6301\u7eed\u4f18\u5316\u4ea7\u54c1\u4e0a\u7ebf\u4e4b\u540e\u9700\u8981\u65f6\u523b\u8ddf\u8fdb\u6bcf\u4e2a\u6d41\u91cf\u6e90\u7684\u8868\u73b0\u60c5\u51b5\uff08\u54c1\u724c\u7c7b\u5e7f\u544a\u5ffd\u7565\uff09\uff0c\u6392\u9664\u8d28\u91cf\uff08\u6b21\u65e5\u7559\u5b58\uff0c\u4e03\u65e5\u7559\u5b58\uff0c\u7528\u6237\u8d2d\u4e70\u4ed8\u8d39\u7387\u7b49KPI\uff09\u8868\u73b0\u6781\u5dee\u7684\uff1b\u5982\u679c\u6392\u9664\u5b8c\u4e86\uff0c\u5c1d\u8bd5\u65b0\u7684\u6d41\u91cf\u6e90\uff1b\u518d\u4e0d\u884c\u5c31\u5f97\u601d\u8003\u662f\u4e0d\u662f\u63a8\u5e7f\u7684\u4ea7\u54c1\u81ea\u8eab\u7684\u8bbe\u8ba1\u95ee\u9898\u4e86\u3002<\/p>\n

\u6839\u636e\u4e0a\u4e00\u6b65\u4f20\u56de\u7684\u53c2\u6570\u8fdb\u884c\u4f18\u5316\uff0c\u6bcf\u4e00\u4e2a\u7ef4\u5ea6\u7684\u6570\u636e\u90fd\u9700\u8981\u8fdb\u884c\u4f18\u5316\uff0c\u4ea7\u54c1\u5728\u54ea\u5bb6\u8fd0\u8425\u5546\u7684\u7528\u6237\u4e2d\u8868\u73b0\u826f\u597d\uff0c\u57283G 4G Wifi\u90a3\u79cd\u60c5\u51b5\u4e0b\u8f6c\u5316\u6700\u597d\uff0c\u5728\u54ea\u4e2a\u5730\u533a\u54ea\u4e2a\u65f6\u95f4\u6bb5\u7684\u8868\u73b0\u4e0d\u7406\u60f3\uff0c\u5728\u54ea\u4e2a\u6d41\u91cf\u6e90\u7684\u54ea\u4e2a\u4e0b\u6e38\u8868\u73b0\u5f88\u7cdf\u90fd\u662f\u9700\u8981\u80fd\u591f\u53ca\u65f6\u53d1\u73b0\u548c\u8fdb\u884c\u5904\u7406\u7684\u3002<\/p>\n

6. \u52a0\u91cf\u4e0a\u4e00\u6b65\u6574\u7406\u51fa\u8868\u73b0\u4e0d\u5dee\u7684\uff0c\u901a\u8fc7\u52a0\u4ef7\u6216\u8005\u589e\u52a0\u9884\u7b97\u7684\u65b9\u5f0f\u62ff\u5230\u66f4\u591a\u7684\u76f8\u5bf9\u4f18\u8d28\u7684\u91cf\uff1b\u540c\u65f6\u53ef\u4ee5\u5c1d\u8bd5\u7740\u4f7f\u7528\u7c7b\u4f3c\u7684\u7ec4\u5408\u53bb\u6d4b\u8bd5\u65b0\u7684\u6d41\u91cf\u6e90\uff1b<\/p>\n

\u53d1\u7a3f\u7f51\u8f6f\u6587\u4ee3\u5199\u3001\u5fae\u4fe1\u8425\u9500\u3001\u5fae\u535a\u8425\u9500\u3001\u62a5\u7eb8\u5e7f\u544a\u3001\u89c6\u9891\u7f6e\u9876\u3001\u767e\u5ea6\u95ee\u7b54\u7b49\u591a\u79cd\u4e92\u8054\u7f51\u5e7f\u544a\u884c\u4e1a\u3002\u53d1\u7a3f\u7f51\u5e73\u53f0\u6709\u4e0a\u5343\u5a92\u4ecb\u7f16\u8f91\u3001\u4e13\u4e1a\u5199\u624b\u3001\u6bb5\u5b50\u624b\u3001\u8425\u9500\u4e13\u5bb6\uff0c\u4e3a\u4f01\u4e1a\u3001\u516c\u5171\u673a\u6784\u548c\u4e2a\u4eba\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5c06\u521b\u610f\u3001\u667a\u6167\u3001\u6280\u80fd\u8f6c\u5316\u4e3a\u5546\u4e1a\u4ef7\u503c\u548c\u793e\u4f1a\u4ef7\u503c\u3002\u53d1\u7a3f\u7f51\u5e73\u53f0\u51ed\u501f\u591a\u5e74\u7684\u7f51\u7edc\u8d44\u6e90\u548c\u5ba2\u6237\u8d44\u6e90\u79ef\u7d2f\uff0c\u53d1\u5c55\u9065\u9065\u9886\u5148\u540c\u884c\u4e1a\u5176\u4ed6\u8f6f\u6587\u5e73\u53f0\u3002<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u6700\u5e7f\u4e49\u76ee\u7684\uff0c\u662f\u6d41\u91cf\uff0c\u8fd9\u4e5f\u662f\u5b83\u4e0e\u4f20\u7edf\u5e7f\u544a\u884c\u4e1a\u7684\u6700\u5927\u533a\u522b\u3002\u7edd\u5927\u591a\u6570\u4e92\u8054\u7f51\u516c\u53f8\u7684\u6295\u653e\u90fd\u662f\u9488\u5bf9\u8fd9\u4e00\u76ee\u7684\u6765\u505a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[14],"class_list":["post-52043","post","type-post","status-publish","format-standard","hentry","category-news","tag-14"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/52043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=52043"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/52043\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=52043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=52043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=52043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}