{"id":53899,"date":"2018-08-21T10:51:12","date_gmt":"2018-08-21T02:51:12","guid":{"rendered":"http:\/\/www.fagao.me\/?p=53899"},"modified":"2018-08-21T10:51:12","modified_gmt":"2018-08-21T02:51:12","slug":"%e4%b9%9d%e6%9e%9d%e5%85%b0%e4%b8%93%e8%ae%bfb2b%e8%90%a5%e9%94%80-%e4%ba%ba%e5%af%b9%e4%ba%ba%e7%9a%84%e6%9a%a7%e6%98%a7-%e6%9d%a5%e8%87%aa%e9%80%9a%e7%94%a8%e7%94%b5%e6%b0%94","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/53899.htm","title":{"rendered":"\u4e5d\u679d\u5170\u4e13\u8bbfB2B\u8425\u9500-\u4eba\u5bf9\u4eba\u7684\u66a7\u6627 \u2014\u2014\u6765\u81ea\u901a\u7528\u7535\u6c14\u54c1\u724c\u4e0e\u4f20\u64ad\u603b\u76d1\u768415\u5e74\u7ecf\u9a8c\u603b\u7ed3"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F009.jpg\" 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href=\"https:\/\/www.fagao.me\/p\/t\/149\">\u54c1\u724c\u4f20\u64ad<\/a>\u7684\u529f\u80fd\uff0c2B\u7684\u54c1\u724c\u529f\u80fd\uff0c\u9700\u8981\u901a\u8fc7\u53d1\u73b0\u5ba2\u6237\u7684\u7b2c\u4e8c\u91cd\u8eab\u4efd\uff0c\u5f3a\u5316\u7b2c\u4e00\u91cd\u8eab\u4efd\u7684\u5185\u6db5\uff0c\u5efa\u7acb\u8fdb\u4e00\u6b65\u5229\u76ca\u548c\u60c5\u611f\u8fde\u63a5\uff0c\u800c\u4e0d\u662f\u53ea\u662f\u7ed1\u67b6\u5ba2\u6237\uff0c\u60f3\u7740\u5ba2\u6237\u53ea\u5173\u5fc3\u6211\u4eec\u7684\u4ea7\u54c1\u6027\u80fd\u3001\u6548\u76ca\u80fd\u589e\u52a0\u591a\u5c11\u3001\u4ef7\u683c\u7684\u9ad8\u4f4e\u7b49\u7b49\u3002B2B\u8425\u9500\u8fd8\u6709\u5f88\u5927\u7684\u7a7a\u95f4\u5f85\u6211\u4eec\u53bb\u53d1\u6398\u3002<\/p>\n<p><span>\u8fd8\u6709\u4e00\u4e2a\u5f71\u54cdB2B\u8425\u9500\u53d1\u5c55\u7684\u95ee\u9898\uff1aB2B\u8425\u9500\u7684\u4ece\u4e1a\u4eba\u5458\u66f4\u591a\u7684\u504f\u5411\u4e8e\u5728\u4f20\u7edf\u7684\u9886\u57df\u505a\u4e8b\uff0c\u770b\u5230\u5176\u4ed6\u54c1\u724c\u7684\u8425\u9500\u611f\u5230\u70ed\u95f9\u3001\u60f3\u53c2\u4e0e\uff0c\u4f46\u53c8\u89c9\u5f97\u8fd9\u4ef6\u4e8b\u8ddf\u81ea\u5df1\u6ca1\u6709\u5173\u7cfb\u3002\u5176\u5b9e\u53bb\u770b2C\u4f01\u4e1a\uff0c\u4ed6\u4eec\u505a\u7684\u8fd9\u4e9b\u8425\u9500\uff0c\u5176\u5b9e\u4e5f\u662f\u5145\u6ee1\u4e86\u5404\u79cd\u5c1d\u8bd5\u548c\u9519\u8bef\u30022B\u4f01\u4e1a\u5e94\u8be5\u66f4\u591a\u5c1d\u8bd5\u65b0\u4e1c\u897f\uff0c\u4e0d\u4e00\u5b9a\u6bcf\u6b21\u65b0\u7684\u5c1d\u8bd5\u90fd\u6709\u7ed3\u679c\uff0c\u90fd\u80fd\u591f\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\u3002\u6211\u4eec\u4e0d\u53ef\u80fd\u4e00\u8f88\u5b50\u53ea\u8d4c\u4e00\u4e2a\u5927\u673a\u4f1a\uff0c\u7136\u540e\u505a\u5403\u4e00\u8f88\u5b50\u3002\u6240\u6709\u7684\u6210\u529f\u5fc5\u987b\u7ecf\u8fc7\u4e00\u4e2a\u4e00\u4e2a\u5c0f\u52aa\u529b\u6162\u6162\u79ef\u6512\u800c\u6210\uff0c\u8fd9\u79cd\u7d2f\u79ef\uff0c\u8fd9\u79cd\u80fd\u91cf\u548c\u4e0d\u65ad\u8bd5\u9519\u7684\u7cbe\u795e\uff0c\u523a\u6fc0\u4f60\u4ea7\u751f\u65b0\u7684\u60f3\u6cd5\uff0c\u5f15\u5bfc\u4f60\u505a\u4e00\u7968\u5927\u7684\uff0c\u5efa\u7acb\u771f\u7684\u6210\u529f\uff0c\u5c31\u50cf\u8457\u540d\u8425\u9500\u4eba\uff0c\u73af\u65f6\u4e92\u52a8\u7684\u91d1\u9e4f\u8fdc\u6240\u8bf4\uff1a\u201c\u6211\u4e0d\u77e5\u9053\u54ea\u7247\u4e91\u4f1a\u4e0b\u96e8\uff0c\u6240\u4ee5\u6211\u4e0d\u505c\u5730\u5e03\u4e91\u3002\u201d<\/span><\/p>\n<p><span><strong>\u4e5d\u679d\u5170\uff1a\u6211\u4ee5\u524d\u603b\u662f\u542c\u5230\u6709B\u7aef\u4f01\u4e1a\u505a\u54c1\u724c\u6216\u8005\u5e02\u573a\u7684\u540c\u4e8b\u62b1\u6028\uff1aC\u7aef\u591a\u4e48\u597d\u73a9\uff0c\u6709\u5404\u79cdcampaign\u6216\u8005\u65b0\u9896\u65f6\u5c1a\u7684\u4e1c\u897f\uff0c\u800cB\u7aef\u5374\u67af\u71e5\u65e0\u5473\u3002\u4f46\u6b63\u5982\u4f60\u521a\u624d\u6240\u8bf4\uff0cB\u7aef\u4f01\u4e1a\u4e5f\u5e94\u8be5\u4e0d\u65ad\u53bb\u63a2\u7d22\uff0c\u8d70\u51fa\u81ea\u6211\uff0c\u53bb\u5c1d\u8bd5\u66f4\u591a\u7684\u4e1c\u897f\u3002<\/strong><\/span><span><\/span><\/p>\n<p><strong>Geoff\uff1a<\/strong><span>B\u7aef\u4f01\u4e1a\u5c31\u662f\u8981\u6446\u8131\u4e00\u79cd\u56fa\u5316\u601d\u7ef4\uff0c\u4e00\u79cd\u89c9\u7740\u6211\u62dc\u8bbf\u4e00\u4e2a\u5ba2\u6237\u5c31\u80fd\u5e2e\u52a9\u6211\u53bb\u62ff\u4e00\u4e2a\u5355\u5b50\u7684\u601d\u7ef4\uff0c\u6211\u505a\u4e00\u4e2a\u5e7f\u544a\u5c31\u8981\u5b8c\u6210\u591a\u5c11\u4e2a\u9500\u552e\u7684\u601d\u7ef4\u30022B\u4f01\u4e1a\u9700\u8981\u62ff\u51fa\u4e00\u5b9a\u7684\u529b\u91cf\u6765\u53bb\u6253\u9020\u4e00\u79cd\u7cbe\u795e\uff0c\u53bb\u8ddf\u4f60\u7684\u5ba2\u6237\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u3002<\/span><\/p>\n<p><strong>\u4e5d\u679d\u5170\uff1a\u5728B2B\u4f01\u4e1a\uff0c\u9500\u552e\u548c\u5e02\u573a\u603b\u5b58\u5728\u4e00\u4e9b\u51b2\u7a81\uff0c\u9500\u552e\u8001\u662f\u89c9\u5f97\u5e02\u573a\u90e8\u4e0d\u4f5c\u4e3a\uff0c\u8001\u677f\u4e5f\u5bf9\u5e02\u573a\u90e8\u8981\u6c42\u82db\u523b\uff0c\u9650\u5236\u9884\u7b97\uff0c\u5bfc\u81f4\u5de5\u4f5c\u4e0d\u90a3\u4e48\u5bb9\u6613\u5f00\u5c55\u3002\u90a3\u4e48\u4f60\u8ba4\u4e3a\u60f3\u8981\u505a\u597dB2B\u8425\u9500\uff0c\u5b83\u7684\u96be\u70b9\u548c\u673a\u4f1a\u5728\u54ea\uff1f<\/strong><\/p>\n<p><strong>Geoff\uff1a<\/strong><span>B2B\u8425\u9500\u662f\u8981\u6446\u6b63\u4f60\u8ddf\u9500\u552e\u7684\u5173\u7cfb\u30022B\u7684\u8425\u9500\u80af\u5b9a\u662f\u8981\u652f\u6301\u9500\u552e\uff0c\u4f46\u662f\u5982\u679c\u4f60\u53d8\u5f97\u8ddf\u9500\u552e\u4e00\u6837\uff0c\u5728\u524d\u7ebf\u4e00\u8d77\u53bb\u6253\u5355\u5b50\uff0c\u4f60\u53ef\u4ee5\u83b7\u5f97\u4e00\u4e9b\u9500\u552e\u60c5\u611f\u4e0a\u7684\u652f\u6301\uff0c\u4f46\u662f\u4f60\u4e0d\u80fd\u53d1\u6325\u771f\u6b63\u4ef7\u503c\u3002 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alt=\"\"><\/p>\n<p><span>\u6211\u4e00\u76f4\u8bf4B2B\u7684\u8425\u9500\u662f\u4e24\u4ef6\u4e8b\u60c5\uff0c\u4e00\u4e2a\u662f\u54c1\u724c\uff0c\u4e00\u4e2a\u662f\u9500\u552e\u7ebf\u7d22\u3002\u8425\u9500\u56e2\u961f\u91cc\u8fb9\u4e00\u5b9a\u662f\u6709\u4e00\u7fa4\u4eba\u662f\u505a\u54c1\u724c\u7684\uff0c\u53e6\u4e00\u62e8\u4eba\u505a\u9500\u552e\u7ebf\u7d22\u3002\u7b80\u5355\u8bf4\u662f\u4e00\u4e2a\u90e8\u95e8\u662f\u82b1\u94b1\u7684\uff0c\u53e6\u4e00\u4e2a\u90e8\u95e8\u662f\u53bb\u6323\u94b1\u7684\uff0c\u5bf9\u4ed6\u4eec\u8003\u6838\u7684KPI\u4e5f\u662f\u4e0d\u540c\u7684\u3002\u5728\u4ea7\u54c1\u540c\u8d28\u5316\u8d8a\u6765\u8d8a\u4e25\u91cd\u7684\u4eca\u5929\uff0c\u54c1\u724c\u8425\u9500\u7684\u4f5c\u7528\u4e0d\u53ef\u5ffd\u89c6\u3002<\/span><\/p>\n<p><strong>\u4e5d\u679d\u5170\uff1aB2B\u516c\u53f8\u5728\u54c1\u724c\u8425\u9500\u4e0a\uff0c\u9762\u4e34\u6700\u5927\u7684\u6311\u6218\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n<p><strong>Geoff\uff1a<\/strong>\u96be\u70b9\u4e3b\u8981\u662f\u54c1\u724c\u6548\u679c\u53ef\u80fd\u4e0d\u662f\u7acb\u7aff\u89c1\u5f71\u7684\u30022B\u4ea7\u54c1\u4e00\u822c\u6574\u4e2a\u5ba2\u5355\u4ef7\u6bd4\u8f83\u5927\uff0c\u6709\u4e9b\u662f\u51e0\u767e\u4e07\u51e0\u5343\u4e07\u5143\u751a\u81f3\u66f4\u5927\u3002\u7528\u6237\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u53ef\u80fd\u662f\u4e00\u4e2a\u6bd4\u8f83\u6f2b\u957f\u7684\u8fc7\u7a0b\u3002\u8fd9\u4e2a\u4e0e\u7535\u5546\u8d2d\u7269\u662f\u4e0d\u4e00\u6837\u7684\u3002\u6240\u4ee52B\u4f01\u4e1a\u8981\u5bf9\u54c1\u724c\u4fdd\u6301\u4e00\u4e2a\u957f\u671f\u7684\u6295\u5165\uff0c\u6240\u4f20\u9012\u7684\u4fe1\u606f\u8981\u53ef\u6301\u7eed\uff0c\u4e0d\u65ad\u751f\u6210\u597d\u7684\u5185\u5bb9\uff0c\u597d\u7684\u6545\u4e8b\uff0c\u8fd8\u8981\u5229\u7528\u4f01\u4e1a\u7684\u4eba\uff0c\u54c1\u724c\u957f\u671f\u4ee5\u6765\u5f62\u6210\u7684\u5f71\u54cd\u529b\uff0c\u53bb\u52a0\u5f3a\u4f01\u4e1a\u7684\u54c1\u724c\u548c\u58f0\u8a89\u3002<\/p>\n<p>2B\u4f01\u4e1a\u7684\u8425\u9500\u56e2\u961f\u8fd8\u9700\u8981\u5efa\u7acb\u5185\u90e8\u7684\u6c9f\u901a\uff0c\u9700\u8981CEO\u3001CFO 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href=\"https:\/\/www.fagao.me\/p\/t\/149\">\u54c1\u724c\u4f20\u64ad<\/a>\u7684\u6548\u679c\uff0c\u4e0d\u5b8c\u5168\u6839\u636e\u9500\u552e\u6307\u6807\u6765\u5b9a\uff0c\u5982\u679c\u662f\u8fd9\u6837\u7684\u8bdd\u54c1\u724c\u5c31\u6ca1\u6cd5\u505a\u4e86\u3002\u5305\u62ec2C\u54c1\u724c\u7684\u4e00\u4e9b\u5e02\u573a\u6d3b\u52a8\u4e5f\u4e0d\u5b8c\u5168\u662f\u770b\u9500\u91cf\uff0c\u4e5f\u5305\u62ec\u770b\u9605\u8bfb\u91cf\u3001\u5230\u8fbe\u7387\u3001\u65e5\u6d3b\u91cf\u3001\u7f8e\u8a89\u5ea6\u7b49\u7b49\u3002\u5c31\u662f\u901a\u8fc7\u8fd9\u4e9b\u8861\u91cf\u6307\u6807\uff0c\u6765\u5224\u65ad\u54c1\u724c\u6bcf\u4e00\u5b63\u5ea6\u7684\u63d0\u9ad8\u7b49\u7b49\u3002<\/p>\n<p>\u54c1\u724c\u8425\u9500\u7684KPI\u4e00\u7c7b\u662f\u4e0e\u6570\u636e\u76f8\u5173\uff0c\u6bd4\u5982\u9605\u8bfb\u91cf\u3001\u9500\u552e\u7ebf\u7d22\uff0c\u53e6\u4e00\u7c7b\u8ddf\u4eba\u7684\u60c5\u611f\u76f8\u5173\uff0c\u6bd4\u5982\u54c1\u724c\u7f8e\u8a89\u5ea6\u7684\u63d0\u5347\uff0c\u5bf9\u67d0\u4e00\u4e2a\u4ea7\u54c1\u8ba4\u77e5\u7684\u4e0a\u5347\u3002\u8fd8\u8981\u4e00\u7c7b\u4e1c\u897f\u5c31\u662f\u8ba9\u8001\u677f\u3001\u8ba9\u51b3\u7b56\u8005\u5468\u56f4\u7684\u4eba\u611f\u5230\u8425\u9500\u7684\u4ef7\u503c\u3002\u5f53\u5e74\u65b9\u6b63\u63a8\u51fa\u4f01\u4e1a\u5f62\u8c61\u5e7f\u544a\uff0cCEO\u56de\u5bb6\u4ee5\u540e\uff0c\u5c0f\u5973\u513f\u548c\u4ed6\u8bf4\uff0c\u201c\u4f60\u770b\u4e0d\u89c1\u6211\uff0c\u6211\u5c31\u5728\u4f60\u8eab\u8fb9\u3002\u201d 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