{"id":545,"date":"2017-02-13T11:56:29","date_gmt":"2017-02-13T03:56:29","guid":{"rendered":"http:\/\/www.fagao.me\/?p=545"},"modified":"2017-02-13T11:56:29","modified_gmt":"2017-02-13T03:56:29","slug":"%e5%a6%82%e4%bd%95%e6%8c%91%e9%80%89%e5%90%88%e9%80%82%e7%9a%84%e5%85%ac%e5%85%b3%e5%85%ac%e5%8f%b8%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/545.htm","title":{"rendered":"\u5982\u4f55\u6311\u9009\u5408\u9002\u7684\u516c\u5173\u516c\u53f8\uff1f"},"content":{"rendered":"

\"\"<\/p>\n

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\u201c\u516c\u5171\u5173\u7cfb\u201d\uff08”Public Relations”\uff09\u7684\u610f\u601d\uff0c\u5c31\u662f\u8fd0\u7528\u5a92\u4ecb\u7b49\u8206\u8bba\u529b\u91cf\uff0c\u4e0d\u65ad\u4f18\u5316\u54c1\u724c\u4e0e\u5468\u56f4\u73af\u5883\uff08\u5305\u62ec\u6d88\u8d39\u8005\u3001\u4f9b\u5e94\u5546\u3001\u653f\u5e9c\u548c\u884c\u4e1a\u7ec4\u7ec7\u7b49\uff09\u5173\u7cfb\uff0c\u4ece\u800c\u5f71\u54cd\u4ed6\u4eec\u7684\u6001\u5ea6\u548c\u884c\u4e3a\u3002\u6700\u7b80\u5355\u7684\u8bf4\uff0c\u6211\u4eec\u6bcf\u5929\u4ece\u7535\u89c6\u3001\u62a5\u7eb8\u3001\u6742\u5fd7\u5230\u7f51\u7edc\u4e0a\u63a5\u89e6\u5230\u4efb\u4f55\u5173\u4e8e\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u516c\u53f8\u548c\u5546\u4e1a\u7684\u65b0\u95fb\u62a5\u9053\uff0c\u80cc\u540e\u90fd\u6709\u516c\u5173\u7684\u529b\u91cf\u5728\u5de6\u53f3\u7740\u6211\u4eec\u7684\u770b\u6cd5\u3002<\/p>\n

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\u6211\u4eec\u4e0d\u59a8\u770b\u770b\u201cThe Fall of Advertising and the rise of PR\u201d\u4e66\u7684\u4e00\u4e9b\u6807\u9898\uff0c\u4e5f\u5f88\u7b80\u660e\u5730\u8bf4\u660e\u4e86\u5e7f\u544a\u4e0e\u516c\u5173\u7684\u533a\u522b\uff1a<\/strong><\/p>\n

1\uff0e\u5e7f\u544a\u662f\u98ce\uff0c\u516c\u5171\u5173\u7cfb\u662f\u592a\u9633<\/p>\n

2\uff0e\u5e7f\u544a\u662f\u4e09\u7ef4\u7684\uff0c\u516c\u5171\u5173\u7cfb\u662f\u7ebf\u6027\u7684<\/p>\n

3\uff0e\u5e7f\u544a\u91c7\u7528\u5927\u7206\u70b8\u7684\u65b9\u5f0f\uff0c\u516c\u5171\u5173\u7cfb\u91c7\u7528\u7f13\u6162\u5efa\u7acb\u7684\u65b9\u5f0f<\/p>\n

4\uff0e\u5e7f\u544a\u662f\u53ef\u89c6\u7684\uff0c\u516c\u5171\u5173\u7cfb\u662f\u8bed\u8a00\u7684<\/p>\n

5\uff0e\u5e7f\u544a\u5f71\u54cd\u6240\u6709\u4eba\uff0c\u516c\u5171\u5173\u7cfb\u5f71\u54cd\u67d0\u4e9b\u4eba<\/p>\n

6\uff0e\u5e7f\u544a\u662f\u6307\u5411\u81ea\u8eab\u7684\uff0c\u516c\u5171\u5173\u7cfb\u662f\u6307\u5411\u4ed6\u4eba\u7684<\/p>\n

7\uff0e\u5e7f\u544a\u6d88\u4ea1\uff0c\u516c\u5171\u5173\u7cfb\u6c34\u751f<\/p>\n

8\uff0e\u5e7f\u544a\u662f\u6602\u8d35\u7684\uff0c\u516c\u5171\u5173\u7cfb\u5e76\u4e0d\u6602\u8d35<\/p>\n

9\uff0e\u5e7f\u544a\u504f\u7231\u5ef6\u4f38\u4ea7\u54c1\uff0c\u516c\u5171\u5173\u7cfb\u504f\u7231\u65b0\u54c1\u724c<\/p>\n

10\uff0e\u5e7f\u544a\u559c\u6b22\u65e7\u540d\u5b57\uff0c\u516c\u5171\u5173\u7cfb\u559c\u6b22\u65b0\u540d\u5b57<\/p>\n

11\uff0e\u5e7f\u544a\u662f\u6ed1\u7a3d\u7684\uff0c\u516c\u5171\u5173\u7cfb\u662f\u4e25\u8083\u7684<\/p>\n

12\uff0e\u5e7f\u544a\u662f\u6ca1\u6709\u521b\u610f\u7684\uff0c\u516c\u5171\u5173\u7cfb\u662f\u6709\u521b\u610f\u7684<\/p>\n

13\uff0e\u5e7f\u544a\u662f\u4e0d\u53ef\u4fe1\u7684\uff0c\u516c\u5171\u5173\u7cfb\u662f\u53ef\u4fe1\u7684<\/p>\n

14\uff0e\u5e7f\u544a\u662f\u54c1\u724c\u7ef4\u62a4\uff0c\u516c\u5171\u5173\u7cfb\u662f\u54c1\u724c\u5851\u9020<\/p>\n

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