{"id":54628,"date":"2018-08-21T10:57:22","date_gmt":"2018-08-21T02:57:22","guid":{"rendered":"http:\/\/www.fagao.me\/?p=54628"},"modified":"2018-08-21T10:57:22","modified_gmt":"2018-08-21T02:57:22","slug":"%e6%9c%80%e9%ab%98%e7%ba%a7%e7%9a%84%e8%90%a5%e9%94%80%e6%b6%a6%e7%89%a9%e7%bb%86%e6%97%a0%e5%a3%b0%e7%9a%84%e5%93%81%e7%89%8c%e8%90%a5%e9%94%80-2","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/54628.htm","title":{"rendered":"\u6700\u9ad8\u7ea7\u7684\u8425\u9500\u6da6\u7269\u7ec6\u65e0\u58f0\u7684\u54c1\u724c\u8425\u9500"},"content":{"rendered":"

\"\"<\/p>\n

\u54c1\u724c\u8425\u9500<\/span>\u662f\u4f01\u4e1a\u8981\u60f3\u4e0d\u65ad\u83b7\u5f97\u548c\u4fdd\u6301<\/span>\u7ade\u4e89\u4f18\u52bf\uff0c\u5fc5\u987b\u6784\u5efa\u9ad8\u54c1\u4f4d\u7684\u8425\u9500\u7406\u5ff5\u3002\u6700\u9ad8\u7ea7\u7684\u8425\u9500\u4e0d\u662f\u5efa\u7acb\u5e9e\u5927\u7684\u8425\u9500\u7f51\u7edc\uff0c\u800c\u662f\u5229\u7528\u54c1\u724c\u7b26\u53f7\uff0c\u628a\u65e0\u5f62\u7684\u8425\u9500\u7f51\u7edc\u94fa\u5efa\u5230\u793e\u4f1a\u516c\u4f17\u5fc3\u91cc\uff0c\u628a\u4ea7\u54c1\u8f93\u9001\u5230\u6d88\u8d39\u8005\u5fc3\u91cc<\/span>\u3002<\/span><\/p>\n<\/p>\n

\u54c1\u724c\u5b9a\u4f4d<\/strong><\/p>\n

\uff0d<\/strong><\/p>\n

Brand Positioning<\/span><\/em><\/strong><\/p>\n

\u54c1\u724c\u5b9a\u4f4d\u662f\u4f01\u4e1a\u5728\u5e02\u573a\u5b9a\u4f4d\u548c\u4ea7\u54c1\u5b9a\u4f4d\u7684\u57fa\u7840\u4e0a\uff0c\u5bf9\u7279\u5b9a\u7684\u54c1\u724c\u5728\u6587\u5316\u53d6\u5411\u53ca\u4e2a\u6027\u5dee\u5f02\u4e0a\u7684\u5546\u4e1a\u6027\u51b3\u7b56<\/span>\u3002<\/span>\u5b83\u662f\u5efa\u7acb\u4e00\u4e2a\u4e0e\u76ee\u6807\u5e02\u573a\u6709\u5173\u7684\u54c1\u724c\u5f62\u8c61\u7684\u8fc7\u7a0b\u548c\u7ed3\u679c<\/span>\uff0c\u5b83<\/span>\u5728\u6d88\u8d39\u8005<\/span>\u6700\u6df1\u5c42\u6b21\u7684<\/span>\u5fc3\u667a\u4e2d\u4ee3\u8868<\/span>\u7740<\/span>\u4ec0\u4e48\uff0c\u5373<\/span>\u5f3a\u52bf\u54c1\u724c\u70d9\u5370\u3002<\/span><\/p>\n

\u7cbe\u51c6\u7684\u54c1\u724c\u5b9a\u4f4d\u53ef\u4ee5<\/span>\u521b\u9020\u54c1\u724c<\/span>\u6838\u5fc3\u4ef7\u503c\uff0c<\/span>\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u957f\u671f\u7684\u3001\u7a33\u56fa\u7684\u5173\u7cfb<\/span>\uff0c<\/span>\u4e3a\u4f01\u4e1a\u7684\u4ea7\u54c1\u5f00\u53d1\u548c\u8425\u9500\u8ba1\u5212\u6307\u5f15\u65b9\u5411\u3002<\/span><\/p>\n

\u4e13\u4e1a\u7684\u7b56\u5212\u6587\u6848\u56e2\u961f\u603b\u662f\u80fd\u5e2e\u52a9\u5ba2\u6237\u627e\u51c6\u5b9a\u4f4d\uff0c\u8ba9\u5ba2\u6237\u7684\u54c1\u724c\u7ecf\u8425\u6210\u529f\u83b7\u5f97\u6700\u597d\u7684\u524d\u63d0\u3002<\/span><\/p>\n

\u54c1\u724c\u7b56\u5212<\/strong><\/p>\n

\uff0d<\/strong><\/p>\n

\"\"<\/p>\n

Brand planning<\/span><\/em><\/strong><\/p>\n

\u54c1\u724c\u7b56\u5212\u662f\u6df1\u5c42\u6b21\u8868\u8fbe<\/span>\uff0c<\/span>\u662f\u4f7f<\/span>\u4f01\u4e1a\u5f62\u8c61\u548c<\/span>\u4ea7\u54c1\u54c1\u724c\u5728\u6d88\u8d39\u8005\u8111\u6d77\u4e2d\u5f62\u6210\u4e00\u79cd\u4e2a\u6027\u5316\u7684\u533a\u9694\uff0c\u5e76\u4f7f\u6d88\u8d39\u8005\u4e0e\u4f01\u4e1a\u54c1\u724c\u548c\u4ea7\u54c1\u54c1\u724c\u4e4b\u95f4\u5f62\u6210\u7edf\u4e00\u7684<\/span>\u4ef7\u503c\u89c2\uff0c\u4ece\u800c\u5efa\u7acb\u8d77\u81ea\u5df1\u7684<\/span>\u54c1\u724c\u58f0\u6d6a\u3002<\/span><\/p>\n

\u54c1\u724c\u7b56\u5212\u4ef7\u503c\u80fd\u8ba9\u4f01\u4e1a\u8fd8\u672a\u8fdb\u5165\u5e02\u573a\u4e4b\u524d\u5bf9\u5e02\u573a\u9700\u6c42\u505a\u51fa\u6b63\u786e\u7684\u5224\u65ad\uff0c<\/span>\u53ef\u4ee5<\/span>\u6709\u6548\u963b\u6b62\u4e86\u4f01\u4e1a\u4e0d\u6b63\u786e\u7684\u64cd\u4f5c\u6295\u5165\u9020\u6210\u5de8\u5927\u7684\u7ecf\u6d4e\u635f\u5931<\/span>\u3002<\/span><\/p>\n

\u8d44\u6df1\u7684\u54c1\u724c\u7b56\u5212\u5e08\u4f1a\u7528\u81ea\u5df1\u7684\u521b\u610f<\/span>\u8ba9<\/span>\u5ba2\u6237\u7684<\/span>\u54c1\u724c\u4f1a\u8bf4\u8bdd<\/span>\uff0c<\/span>\u4e3a\u54c1\u724c\u6295\u5165\u5e02\u573a\u63d0\u4f9b\u6210\u529f\u7684\u57fa\u7840\u4fdd\u969c\u3002<\/span><\/p>\n<\/p>\n

\u54c1\u724c\u4f20\u64ad<\/a><\/strong><\/p>\n

\uff0d<\/strong><\/p>\n

Brand Communication<\/span><\/em><\/strong><\/p>\n

\u54c1\u724c\u4f20\u64ad<\/a>\u662f\u4f01\u4e1a\u4ee5\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u4e3a\u539f\u5219\uff0c\u5728\u54c1\u724c\u8bc6\u522b\u7684\u6574\u4f53\u6846\u67b6\u4e0b\uff0c\u9009\u62e9\u5e7f\u544a\u3001\u516c\u5173\u3001\u9500\u552e\u3001\u4eba\u9645\u7b49\u4f20\u64ad\u65b9\u5f0f\uff0c\u5c06\u7279\u5b9a\u54c1\u724c\u63a8\u5e7f<\/a>\u51fa\u53bb\uff0c\u4ee5\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\uff0c\u4fc3\u8fdb\u5e02\u573a<\/span>\u7684<\/span>\u9500\u552e\u3002<\/span><\/p>\n

\u54c1\u724c\u4f20\u64ad<\/a>\u662f\u4f01\u4e1a\u7684\u6838\u5fc3\u6218\u7565\u4e5f\u662f\u8d85\u8d8a\u8425\u9500\u7684\u4e0d\u4e8c\u6cd5\u5219<\/span>\uff0c<\/span>\u662f\u8981\u53d1\u6325\u521b\u610f\u7684\u529b\u91cf\u5229\u7528\u5404\u79cd\u6709\u6548\u53d1\u58f0\u70b9\u5728\u5e02\u573a\u4e0a\u5f62\u6210<\/span>\u54c1\u724c\u58f0\u6d6a\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u54c1\u724c\u4f20\u64ad<\/a>\u9700\u8981<\/span>\u4ee5<\/span>\u6587\u6848\u7b56\u5212<\/span>\u4e3a\u57fa\u7840\uff0c<\/span>\u8ba9\u54c1\u724c\u7684<\/span>\u5168\u65b9\u4f4d\u4f20\u64ad<\/span>\u505a\u597d\u6bcf\u4e00\u5904\u7ec6\u8282<\/span>\uff0c<\/span>\u4e3a\u5ba2\u6237<\/span>\u6253\u54cd\u54c1\u724c<\/span>\u7684<\/span>\u77e5\u540d\u5ea6<\/span>\uff0c\u8ba9\u54c1\u724c\u7684\u4f20\u64ad\u6210\u4e3a\u4e00\u79cd\u58f0\u6d6a\uff0c\u6700\u7ec8\u8f6c\u5316\u6210\u5de8\u5927\u7684\u884c\u4e1a\u8bdd\u8bed\u6743\u3002<\/span><\/p>\n<\/p>\n

\u54c1\u724c\u63a8\u5e7f<\/a><\/strong><\/p>\n

–<\/strong><\/p>\n

Brand Promotion<\/span><\/em><\/strong><\/p>\n

\u54c1\u724c\u63a8\u5e7f<\/a> ,\u662f\u6307<\/span>\u4f01\u4e1a\u901a\u8fc7<\/span>\u5851\u9020\u81ea\u8eab\u53ca\u4ea7\u54c1\u54c1\u724c\u5f62\u8c61,\u4f7f\u5e7f\u5927\u6d88\u8d39\u8005\u5e7f\u6cdb\u8ba4\u540c\u7684\u7cfb\u5217\u6d3b\u52a8\u8fc7\u7a0b<\/span>\uff0c\u5176<\/span>\u4e3b\u8981\u76ee\u7684\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/span><\/p>\n

\u597d\u7684\u54c1\u724c\u63a8\u5e7f<\/a>\u53ef\u4ee5\u4e3a<\/span>\u4f01\u4e1a\u8c0b\u6c42\u5e02\u573a\u5730\u4f4d<\/span>\uff0c<\/span>\u5851\u9020<\/span>\u4f01\u4e1a\u7684<\/span>\u54c1\u724c\u4e2a\u6027\uff0c<\/span>\u786e\u7acb<\/span>\u4f01\u4e1a\u7684<\/span>\u6838\u5fc3\u5229\u76ca<\/span>\uff0c\u53ef\u4ee5<\/span>\u6301\u7eed\u63d0\u9ad8<\/span>\u4f01\u4e1a\u7684<\/span>\u77e5\u540d\u5ea6\u3001\u7f8e\u8a89\u5ea6<\/span>\uff0c\u4ee5\u53ca\u5ba2\u6237\u7684<\/span>\u5fe0\u8bda\u5ea6<\/span>\uff0c\u5b83\u5c06\u4f1a<\/span>\u7ed9\u4f01\u4e1a\u5e26\u6765<\/span>\u4e00\u79cd<\/span>\u957f\u4e45<\/span>\u7684<\/span>\u6536\u76ca<\/span>\u3002<\/span><\/p>\n

\u4e13\u4e1a<\/span>\u7684<\/span>\u8425\u9500\u56e2\u961f<\/span>\u53ef\u4ee5\u4e3a\u5ba2\u6237\u63d0\u4f9b<\/span>\u4e13\u4e1a<\/span>\u7684<\/span>\u6280\u672f\u5206\u6790\uff0c\u5f3a\u52bf\u7684\u63a8\u5e7f\u8d44\u6e90<\/span>\uff1b<\/span>\u4e13\u4e1a<\/span>\u3001<\/span>\u4e13\u6ce8<\/span>\u3001<\/span>\u4e13\u5fc3<\/span>\uff0c\u5c06\u5ba2\u6237\u7684<\/span>\u54c1\u724c\u63a8\u5e7f<\/a>\u65b9\u6848<\/span>\u505a\u5230\u6700\u4f18<\/span>\u3002<\/span><\/p>\n

The End ~<\/span><\/p>\n

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