{"id":56977,"date":"2018-09-12T23:23:18","date_gmt":"2018-09-12T15:23:18","guid":{"rendered":"http:\/\/www.fagao.me\/?p=56977"},"modified":"2018-09-12T23:23:18","modified_gmt":"2018-09-12T15:23:18","slug":"app%e6%8e%a8%e5%b9%bf%e8%bf%90%e8%90%a5%e4%b9%8baarrr%e6%a8%a1%e5%9e%8b%e7%9a%84%e5%85%b7%e4%bd%93%e5%ba%94%e7%94%a8-3","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/56977.htm","title":{"rendered":"APP\u63a8\u5e7f\u8fd0\u8425\u4e4bAARRR\u6a21\u578b\u7684\u5177\u4f53\u5e94\u7528"},"content":{"rendered":"

\"\"<\/p>\n

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<strong>\u90a3\u4e48\uff0c\u4ec0\u4e48\u662fAARRR\u8fd0\u8425\u6a21\u578b\u5462\uff1fAARRR\u662fAcquisition\u3001Activation\u3001Retention\u3001Revenue\u3001Refer\uff0c\u8fd9\u4e2a\u4e94\u4e2a\u5355\u8bcd\u7684\u7f29\u5199\uff0c\u5206\u522b\u5bf9\u5e94\u8fd9\u4e00\u6b3e\u79fb\u52a8\u5e94\u7528\u751f\u547d\u5468\u671f\u4e2d\u76845\u4e2a\u91cd\u8981\u73af\u8282\u3002\u4e0b\u9762\u6211\u4eec\u6765\u7b80\u5355\u8bb2\u89e3\u4e00\u4e0bAARRR\u6a21\u578b\u53ca\u5176\u4e2d\u6bcf\u4e2a\u9879\u76ee\u7684\u610f\u4e49\u3002<\/strong><\/p>\n

<strong>1\u3001\u83b7\u53d6\u7528\u6237(Acquisition)<\/strong><\/p>\n

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<strong>2\u3001\u63d0\u9ad8\u6d3b\u8dc3\u5ea6(Activation)<\/strong><\/p>\n

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<strong>3\u3001\u63d0\u9ad8\u7559\u5b58\u7387(Retention)<\/strong><\/p>\n

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<strong>4.\u83b7\u53d6\u6536\u5165(Revenue)<\/strong><\/p>\n

\u83b7\u53d6\u6536\u5165\u662f\u5e94\u7528\u8fd0\u8425\u6700\u6838\u5fc3\u7684\u4e00\u5757\uff0c\u4e5f\u662f\u5927\u90e8\u5206\u5f00\u53d1\u8005\u6700\u5173\u5fc3\u7684\u90e8\u5206\uff0c\u76ee\u524d\u5e94\u7528\u7684\u6536\u5165\u4e3b\u8981\u6709\u4e09\u79cd\uff1a\u4ed8\u8d39\u5e94\u7528\u3001\u5e94\u7528\u5185\u4ed8\u8d39\u3001\u5e94\u7528\u5185\u5e7f\u544a\u3002\u4ed8\u8d39\u5e94\u7528\u5728\u56fd\u5185\u7684\u63a5\u53d7\u5ea6\u8f83\u4f4e\uff0c\u5305\u62ecGoogle Play Store\u5728\u56fd\u5185\u4e5f\u53ea\u63a8\u514d\u8d39\u7684\u5e94\u7528\uff0c\u76ee\u524d\u4e2d\u56fd\u5e02\u573a\u6765\u8bb2\uff0c\u5e7f\u544a\u662f\u5927\u90e8\u5206\u5f00\u53d1\u8005\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\uff0c\u5176\u6b21\u662f\u5e94\u7528\u5185\u4ed8\u8d39\uff0c\u6e38\u620f\u548c\u8d2d\u7269\u7c7b\u5e94\u7528\u6bd4\u8f83\u660e\u663e\u3002<\/p>\n

\u4f46\u662f\u4e0d\u7ba1\u4ee5\u4e0a\u54ea\u79cd\u6536\u5165\u6765\u6e90\uff0c\u6536\u5165\u90fd\u662f\u76f4\u63a5\u6216\u8005\u95f4\u63a5\u7684\u6765\u81ea\u7528\u6237\uff0c\u6240\u4ee5\u524d\u9762\u6240\u8bf4\u7684\u83b7\u53d6\u7528\u6237\u3001\u63d0\u5347\u6d3b\u8dc3\u3001\u63d0\u5347\u7559\u5b58\u662f\u5e94\u7528\u83b7\u53d6\u6536\u5165\u7684\u5fc5\u9700\u57fa\u7840\uff0c\u53ea\u6709\u7528\u6237\u57fa\u6570\u5927\u4e86\uff0c\u6536\u5165\u624d\u80fd\u4e0a\u91cf\u3001\u89c4\u6a21\u5316\u3002<\/p>\n

<strong>5\u3001\u81ea\u4f20\u64ad(Refer)<\/strong><\/p>\n

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\u4ece\u81ea\u4f20\u64ad\u5230\u518d\u6b21\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u5e94\u7528\u7684\u8fd0\u8425\u5f62\u6210\u4e86\u4e00\u4e2a\u87ba\u65cb\u5f0f\u4e0a\u5347\u8f68\u9053\uff0c\u90a3\u4e9b\u4f18\u79c0\u7684\u5e94\u7528\u5c31\u5f88\u597d\u7684\u5229\u7528\u4e86\u8fd9\u4e00\u70b9\uff0c\u4e0d\u65ad\u7684\u6269\u5927\u81ea\u5df1\u7684\u7528\u6237\u7fa4\u4f53\u3002<\/p>\n

\u5728APP\u4ea7\u54c1\u8bbe\u8ba1\u672c\u8eab\u57fa\u4e8eAARRR\u6a21\u578b\u642d\u5efa\u7684\u7edf\u8ba1\u5206\u6790\u5e73\u53f0\u4e5f\u8d77\u5230\u5f88\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u5982\uff1a\u5e94\u7528\u5185\u8981\u653e\u7f6e\u4e00\u4e2a\u4e1a\u52a1\u9875\u9762\uff0c\u4f46\u662f\u4ece\u4ea7\u54c1\u89d2\u5ea6\u6765\u8bb2\uff0c\u662f\u653e\u5728A\u9875\u9762\u597d\u8fd8\u662f\u653e\u5728B\u9875\u9762\u597d\uff0c\u5c31\u4f1a\u51fa\u73b0\u77db\u76fe\uff0c\u6b64\u65f6\u57fa\u4e8eAARRR\u8fd0\u8425\u6a21\u578b\u642d\u5efa\u7684\u79fb\u52a8\u5e94\u7528\u7edf\u8ba1\u5206\u6790\u5e73\u53f0\u4fbf\u53d1\u6325\u4e86\u4f5c\u7528\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u53bb\u505aA\/BTEST\uff0c\u901a\u8fc7\u5177\u4f53\u6570\u636e\u770b\u6700\u7ec8\u4e1a\u52a1\u8f6c\u5316\uff0c\u4ee5\u6570\u636e\u4e3a\u652f\u6491\u53bb\u51b3\u7b56A\u548cB\u5230\u5e95\u54ea\u4e2a\u6700\u5408\u9002\uff0c\u6700\u91cd\u8981\u7684\u662f\u53ef\u4ee5\u57fa\u4e8eAARRR\u8fd0\u8425\u6a21\u578b\u5206\u6790\u5177\u4f53\u4e1a\u52a1\u72b6\u51b5\uff0c\u6700\u7ec8\u5b9e\u73b0\u4e1a\u52a1\u7684\u826f\u6027\u53d1\u5c55\uff1b\u6240\u4ee5\uff0c\u672a\u6765APP\u53d1\u5c55\u7684\u65b9\u5411\u662f\uff1a\u6570\u636e\u9a71\u52a8\u4ea7\u54c1\u8bbe\u8ba1\u548c\u8fd0\u8425\u3002<\/p>\n

\u901a\u8fc7\u4e0a\u8ff0AARRR\u8fd0\u8425\u6a21\u578b\uff0c\u6211\u4eec\u4e86\u89e3\u5230\uff0c\u83b7\u53d6\u7528\u6237\u53ea\u662f\u8fd0\u8425\u7684\u7b2c\u4e00\u6b65\u7f62\u4e86\uff0c\u597d\u6545\u4e8b\u8fd8\u5728\u540e\u9762\uff0c\u5982\u679c\u53ea\u91cd\u89c6\u63a8\u5e7f\uff0c\u4e0d\u91cd\u89c6\u8fd0\u8425\u4e2d\u7684\u5176\u4ed6\u51e0\u4e2a\u5c42\u6b21\uff0c\u4efb\u7531\u7528\u6237\u81ea\u751f\u81ea\u706d\uff0c\u90a3\u4e48\u5e94\u7528\u7684\u524d\u666f\u5fc5\u7136\u4e5f\u662f\u6697\u6de1\u7684\uff0c\u5bf9\u4e8e\u79fb\u52a8\u4e92\u8054\u7f51\u521b\u4e1a\u8005\u6765\u8bf4\uff0c\u5c31\u610f\u5473\u7740\u5931\u8d25\uff0c\u8ddf\u884c\u4e1a\u53d1\u5c55\u524d\u666f\u3001\u6709\u94b1\u6ca1\u94b1\u6ca1\u4ec0\u4e48\u592a\u5927\u5173\u7cfb\uff0c\u4ece\u6b64\u6765\u770b\u201d\u7ec6\u8282\u51b3\u5b9a\u6210\u8d25\u201d\u4e0d\u65e0\u9053\u7406\uff1b\u6240\u4ee5\uff0c\u521b\u4e1a\u8fd8\u662f\u8981\u6709\u4e9b\u60c5\u6000\u7684\u3002<\/p>\n

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