{"id":57251,"date":"2018-09-12T23:26:01","date_gmt":"2018-09-12T15:26:01","guid":{"rendered":"http:\/\/www.fagao.me\/?p=57251"},"modified":"2018-09-12T23:26:01","modified_gmt":"2018-09-12T15:26:01","slug":"%e6%b7%b1%e5%ba%a6%e9%93%be%e6%8e%a5%e6%8a%80%e6%9c%af%e5%8a%a9%e5%8a%9bapp%e8%bf%90%e8%90%a5%e5%ae%9e%e7%8e%b0%e7%97%85%e6%af%92%e5%bc%8f%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf-2","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/57251.htm","title":{"rendered":"\u6df1\u5ea6\u94fe\u63a5\u6280\u672f\u52a9\u529bAPP\u8fd0\u8425\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u7528\u6237\u589e\u957f"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n

\u4f5c\u8005|peter\u767d\uff0c\u6d3b\u52a8\u76d2\u5b50\u4ea7\u54c1\u603b\u76d1<\/p>\n

\u6765\u6e90|\u6d3b\u52a8\u76d2\u5b50_APP\u6d3b\u52a8\u8fd0\u8425\u5de5\u5177(huodonghezi.com)<\/p>\n

\u4f60\u5728\u8fd0\u8425APP\u8fc7\u7a0b\u4e2d\u662f\u5426\u5b58\u5728\u8fd9\u4e9b\u95ee\u9898\uff1a<\/p>\n

\u7528\u6237\u589e\u957f\u7f13\u6162?<\/p>\n

\u83b7\u5ba2\u6210\u672c\u9ad8?<\/p>\n

\u7528\u6237\u8d28\u91cf\u5dee?<\/p>\n

\u672c\u6587\u4ece\u6d77\u76d7\u6307\u6807\u3001\u75c5\u6bd2\u5f0f\u589e\u957f\u5f15\u64ce\u3001Deeplink\u6280\u672f\u7b49\u4e09\u65b9\u9762\u8ddfAPP\u8fd0\u8425<\/a>\u55b5\u5206\u4eab\u4e0b\u5982\u4f55\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u7684\u7528\u6237\u589e\u957f!<\/p>\n

\u597d\u7684\u4ea7\u54c1\u90fd\u79bb\u4e0d\u5f00\u6f0f\u6597\u578b\u7528\u6237\u6570\u636e\u6846\u67b6\u2014\u2014\u6d77\u76d7\u6307\u6807(AARRR)<\/p>\n

\u6570\u636e\u5206\u6790\u5bf9\u4e8e\u5b9e\u73b0\u7528\u6237\u5feb\u901f\u589e\u957f\u8fd0\u8425\u6765\u8bf4\u975e\u5e38\u91cd\u8981\uff0c\u7528\u6570\u636e\u9a71\u52a8\u4ea7\u54c1\u8fd0\u8425\uff0c\u8fbe\u5230\u6709\u6548\u7684\u7528\u6237\u589e\u957f;\u5907\u53d7\u5927\u5bb6\u559c\u6b22\u7684\u6d77\u76d7\u6307\u6807\uff0c\u7b80\u5316\u5e76\u5c06\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u8fdb\u884c\u4e86\u5206\u89e3\uff0c\u8ba9\u4ea7\u54c1\u548c\u8fd0\u8425\u6df1\u5165\u5230\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u5404\u4e2a\u73af\u8282\uff0c\u9488\u5bf9\u4e0d\u540c\u73af\u8282\u5236\u5b9a\u7b56\u7565\uff0c\u5b9e\u73b0\u7528\u6237\u589e\u957f\u3002<\/p>\n

AARRR\u6a21\u5f0f\u662f\u4e00\u79cd\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u7740\u773c\u4e8e\u8f6c\u5316\u7387\u7684\u6f0f\u6597\u578b\u6570\u636e\u6536\u96c6\u6d4b\u91cf\u6846\u67b6\uff0c\u5177\u4f53\u5305\u62ec\uff1a<\/p>\n

Acquisition [\u83b7\u53d6]\uff1a\u7528\u6237\u4ece\u4e0d\u540c\u6e20\u9053\u6765\u5230\u4f60\u7684\u4ea7\u54c1;<\/p>\n

Activation [\u6fc0\u6d3b]\uff1a\u7528\u6237\u5728\u4f60\u7684\u4ea7\u54c1\u4e0a\u5b8c\u6210\u4e86\u4e00\u4e2a\u6838\u5fc3\u4efb\u52a1;<\/p>\n

Retention [\u5b58\u7559]\uff1a\u7528\u6237\u56de\u6765\u7ee7\u7eed\u4e0d\u65ad\u7684\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1;<\/p>\n

Revenue [\u6536\u76ca]\uff1a\u7528\u6237\u5728\u4f60\u7684\u4ea7\u54c1\u4e0a\u53d1\u751f\u4e86\u53ef\u4f7f\u4f60\u6536\u76ca\u7684\u884c\u4e3a;<\/p>\n

Referral [\u63a8\u8350]\uff1a\u7528\u6237\u901a\u8fc7\u4f60\u7684\u4ea7\u54c1\uff0c\u63a8\u8350\u5f15\u5bfc\u4ed6\u4eba\u6765\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n

<\/div>\n

AARRR\u6a21\u5f0f\u5b9e\u9645\u4e0a\u662f\u5c01\u95ed\u5faa\u73af\u7684\u4e00\u4e2a\u6a21\u5f0f\uff0c\u83b7\u53d6-\u6fc0\u6d3b-\u5b58\u7559-\u6536\u76ca-\u63a8\u8350-\u83b7\u53d6\u3002\u800c\u5728\u8fd9\u4e2a\u6846\u67b6\u4e0a\u4eceReferral [\u63a8\u8350\u7528\u6237]\u5230 Acquisition [\u83b7\u53d6\u7528\u6237] \u4e0a\u884d\u751f\u51fa\u4e86\u4e00\u4e2a\u589e\u957f\u5f15\u64ce\u5de5\u5177\u3002<\/p>\n

\u75c5\u6bd2\u5f0f\u589e\u957f\u5f15\u64ce\uff0c\u8ba9\u7528\u6237\u6210\u4e3a\u589e\u957f\u5229\u5668<\/p>\n

\u75c5\u6bd2\u5f0f\u589e\u957f\u5f15\u64ce\u662f\u300a\u7cbe\u76ca\u521b\u4e1a\u300b\u4e2d\u8c08\u5230\u7684\u4e09\u79cd\u589e\u957f\u5f15\u64ce\u4e4b\u4e00\uff0c\u5176\u539f\u7406\u662f\u8ba9\u7528\u6237\u4e3a\u4f60\u8425\u9500\uff0c\u7528\u6237\u901a\u8fc7\u5206\u4eabAPP\u5e94\u7528\u5185\u7684\u9875\u9762(\u5546\u54c1\u3001\u6d3b\u52a8)\uff0c\u5f15\u5bfc\u548c\u63a8\u8350\u7ed9\u8eab\u8fb9\u7684\u4eba\uff0c\u63d0\u9ad8\u4e86APP\u66dd\u5149\u5ea6\uff0c\u8d77\u5230\u4e86\u7528\u6237\u589e\u957f\u7684\u4f5c\u7528\u3002\u5f53\u7136\uff0c\u60f3\u8981\u8fbe\u5230\u75c5\u6bd2\u5f0f\u589e\u957f\u7684\u6548\u679c\uff0c\u9664\u4e86\u672c\u8eab\u6d3b\u52a8\u6216\u8005\u4ea7\u54c1\u8db3\u591f\u5438\u5f15\u529b\uff0c\u8fd8\u9700\u8981\u501f\u52a9\u4e00\u4e9b\u5c0f\u624b\u6bb5!<\/p>\n

\u75c5\u6bd2\u5f0f\u589e\u957f\u5f15\u64ce\u5177\u4f53\u505a\u6cd5\u5982\u4e0b\uff1a<\/p>\n

(1)\u8ba9\u7528\u6237\u544a\u8bc9\u7528\u6237\uff1a\u8ba9\u5df2\u6709\u7684\u7528\u6237\u81ea\u53d1\u5206\u4eab\u6216\u4f20\u64ad\u4ea7\u54c1\uff0c\u8fd9\u9700\u8981\u60ca\u559c;<\/p>\n

(2)\u4f18\u5316\u5206\u4eab\u9014\u5f84\u548c\u6ce8\u518c\u6d41\u7a0b\uff1a\u8ba9\u88ab\u5206\u4eab\u8005\u66f4\u5feb\u66f4\u4fbf\u6377\u5730\u56de\u5230\u4ea7\u54c1\uff0c \u5c31\u4e0d\u4ec5\u9700\u8981\u60ca\u559c\uff0c\u66f4\u9700\u8981\u6280\u672f;<\/p>\n

\u5047\u8bbe\u4e00\u4e2a\u573a\u666f\uff1a<\/p>\n

\u5c0f\u660e\u544a\u8bc9\u5c0f\u65b0\uff0c\u6d3b\u52a8\u76d2\u5b50APP\u4e0a\u6709\u4e00\u4e2a\u5f88\u6709\u521b\u610f\u7684\u62bd\u5956\u6d3b\u52a8\uff0c\u5c0f\u65b0\u60f3\u8981\u53c2\u4e0e\u8fd9\u4e2a\u6d3b\u52a8\uff1a<\/p>\n

(1)\u5982\u679c\u5c0f\u65b0\u5df2\u7ecf\u5b89\u88c5\u4e86APP\uff0c\u4ed6\u9700\u8981\u627e\u5230\u4e14\u6253\u5f00APP\uff0c\u7136\u540e\u627e\u5230\u76f8\u5e94\u7684\u6d3b\u52a8\uff0c\u5171\u8ba12\u6b65;<\/p>\n

(2)\u5982\u679c\u5c0f\u65b0\u6ca1\u6709\u5b89\u88c5APP\uff0c\u4ed6\u9700\u8981\u5728\u5e94\u7528\u5e02\u573a\u641c\u7d22\u6d3b\u52a8\u76d2\u5b50\u3001\u4e0b\u8f7d\u3001\u6253\u5f00APP\u4e14\u627e\u5230\u76f8\u5e94\u7684\u6d3b\u52a8\uff0c\u5171\u8ba14\u6b65;<\/p>\n

<\/div>\n

\u4e0a\u9762\u5217\u4e3e\u7684\u573a\u666f\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u662fAPP\u4e0eAPP\u4e4b\u95f4\u662f\u5272\u88c2\u7684\uff0c\u6ca1\u6709\u8054\u7cfb;\u4e3b\u8981\u95ee\u9898\u5728\u4e8e\u884c\u4e1a\u53d1\u5c55\u548c\u6280\u672f\u67b6\u6784\u4e4b\u95f4\uff0c\u4ece\u4e00\u4e2aAPP\u76f4\u63a5\u8df3\u8f6c\u5230\u53e6\u5916\u4e00\u4e2aAPP\u7684\u5185\u5bb9\u9875\u662f\u975e\u5e38\u56f0\u96be\u7684;<\/p>\n

\u90a3\u4e48\uff0c\u5982\u4f55\u4f18\u5316\u4ee5\u4e0a\u6240\u8bf4\u5230\u7684\u4e24\u4e2a\u573a\u666f?\u662f\u5426\u53ef\u4ee5\u8ba9\u8fd9\u4e2a\u75c5\u6bd2\u5f0f\u589e\u957f\u7684\u5f15\u64ce\u6210\u4e3a\u53d1\u52a8\u548c\u8fd0\u8f6c\u8d77\u6765\u7684\u6838\u5fc3?\u8fd9\u9700\u8981\u4ece\u5e94\u7528\u5c42\u548c\u6570\u636e\u5c42\u4e24\u4e2a\u65b9\u9762\u53bb\u4f18\u5316\uff1a<\/p>\n

(1)\u5e94\u7528\u5c42<\/p>\n

\u8ba9\u88ab\u5206\u4eab\u8005\u66f4\u5feb\u66f4\u4fbf\u6377\u5730\u56de\u5230APP(\u5373\u5c0f\u65b0\u53ef\u4ee5\u4ee5\u6700\u5feb\u901f\u5ea6\u53c2\u4e0e\u5c0f\u660e\u63a8\u8350\u7684\u6d3b\u52a8)<\/p>\n

(2)\u6570\u636e\u5c42<\/p>\n

\u5efa\u7acb\u5206\u4eab\u8005\u548c\u88ab\u5206\u4eab\u8005\u7684\u5173\u7cfb\u94fe(\u5c0f\u65b0\u548c\u5c0f\u660e\u7684\u5173\u7cfb\u94fe\u6761)<\/p>\n

\u5f53\u7136\uff0c\u60f3\u8981\u4f18\u5316\u597d\u8fd9\u4e24\u4e2a\u573a\u666f\uff0c\u9700\u8981\u6280\u672f\u624d\u80fd\u591f\u5b9e\u73b0\uff0c\u53ef\u4ee5\u7528\u5f53\u4e0b\u6bd4\u8f83\u6210\u719f\u76842\u4e2a\u6280\u672f\u65b9\u6848\uff0c\u5c31\u53ef\u4ee5\u89e3\u51b3\u4e0a\u97622\u4e2a\u95ee\u9898\u3002<\/p>\n

\u5229\u7528Deeplink\u6280\u672f\u8fde\u63a5App\uff0c\u6253\u7834App\u5b64\u5c9b\uff0c\u5b9e\u73b0\u7528\u6237\u5feb\u901f\u589e\u957f<\/p>\n

\u6df1\u5ea6\u94fe\u63a5(Deeplink)\u6280\u672f\uff0c\u5bf9\u4e8e\u4e0d\u61c2\u6280\u672f\u7684\u8fd0\u8425\u4eba\u5458\u6765\u8bf4\u5c31\u662f\u4e00\u4e2a\u5206\u4eab\u529f\u80fd\uff0c\u800c\u4ece\u6280\u672f\u5c42\u9762\u4e0a\u53bb\u7b80\u5355\u7406\u89e3\u662f\u5b9e\u73b0\u5c06\u67d0APP\u7528\u6237\u5e26\u5230\u53e6\u5916APP\u76f8\u5bf9\u5e94\u7684\u5185\u5bb9\u9875\u9762\uff0c\u5b9e\u73b0APP\u4e4b\u95f4\u65e0\u7f1d\u8df3\u8f6c!<\/p>\n

\u76ee\u524d\u6bd4\u8f83\u6210\u719f\u7684\u4e24\u79cd\u6280\u672f\u5206\u522b\u662f\uff1adeeplink(\u6df1\u5ea6\u94fe\u63a5) \u548c Deferred deeplink(\u5ef6\u8fdf\u6df1\u5ea6\u94fe\u63a5)<\/p>\n

(1)Deeplink(\u6df1\u5ea6\u94fe\u63a5)\uff1a\u5bf9\u4e8e\u5df2\u7ecf\u5b89\u88c5APP\uff0c\u6307\u5411\u7279\u5b9a\u7684\u9875\u9762<\/p>\n

\u7279\u5b9a\u7684\u9875\u9762\u6307\u7684\u662f\uff1a\u65b0\u95fbAPP\u7684\u4e00\u7bc7\u65b0\u95fb\u9875\uff0c\u7535\u5546APP\u7684\u67d0\u4e2a\u5546\u54c1\u9875\uff0c\u63a5\u5165\u6d3b\u52a8\u76d2\u5b50SDK\u7684APP\u7684\u67d0\u4e2a\u6d3b\u52a8H5\u9875\u9762\uff0c\u800c\u4e0d\u662fAPP\u7684\u9996\u9875\u6216\u8005\u4e0b\u8f7d\u754c\u9762;<\/p>\n

(2)Deferred deeplink( \u5ef6\u8fdf\u6df1\u5ea6\u94fe\u63a5)\uff1a\u76f8\u6bd4deeplink\uff0c\u5b83\u589e\u52a0\u4e86\u5224\u65adAPP\u662f\u5426\u88ab\u5b89\u88c5\uff0c\u7528\u6237\u5339\u914d\u76842\u4e2a\u529f\u80fd;<\/p>\n

\u2460\u5f53\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u7684\u65f6\u5019\u5224\u65adAPP\u662f\u5426\u5b89\u88c5\uff0c\u5982\u679c\u7528\u6237\u6ca1\u6709\u5b89\u88c5\u65f6\uff0c\u5f15\u5bfc\u7528\u6237\u8df3\u8f6c\u5230\u5e94\u7528\u5546\u5e97\u4e0b\u8f7d\u5e94\u7528\u3002<\/p>\n

\u2461\u7528\u6237\u5339\u914d\u529f\u80fd\uff0c\u5f53\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u65f6\u548c\u7528\u6237\u542f\u52a8APP\u65f6\uff0c\u5206\u522b\u5c06\u8fd9\u4e24\u6b21\u7528\u6237Device Fingerprint(\u8bbe\u5907\u6307\u7eb9\u4fe1\u606f)\u4f20\u5230\u670d\u52a1\u5668\u8fdb\u884c\u6a21\u7cca\u5339\u914d\uff0c\u4f7f\u7528\u6237\u4e0b\u8f7d\u4e14\u542f\u52a8APP\u65f6\uff0c\u76f4\u63a5\u6253\u5f00\u76f8\u5e94\u7684\u6307\u5b9a\u9875\u9762\u3002<\/p>\n

\u901a\u8fc7\u4e0a\u9762\u76842\u4e2a\u6280\u672f\u65b9\u6848\uff0c\u4e0d\u4ec5\uff1a\u2460\u53ef\u4ee5\u8ba9\u88ab\u5206\u4eab\u8005\u66f4\u5feb\u66f4\u4fbf\u6377\u7684\u56de\u5230APP\uff0c\u4e14\u56de\u5230\u6307\u5b9a\u7684\u6d3b\u52a8\u9875\u9762\uff0c\u800c\u4e14\uff1a\u2461\u53ef\u4ee5\u5f15\u5bfc\u672a\u5b89\u88c5APP\u7684\u7528\u6237\u4e0b\u8f7dAPP\u3001\u2462\u5206\u4eab\u8005\u548c\u88ab\u5206\u4eab\u8005\u7684\u5173\u7cfb\u94fe\u4f1a\u901a\u8fc7\u8bbe\u5907\u6307\u7eb9\u4fe1\u606f\u8bb0\u5f55\u4e0b\u6765\uff0c\u5728\u4e1a\u52a1\u573a\u666f\u4e2d\u7ed9\u51fa\u76f8\u5e94\u7684\u5956\u52b1\u3002<\/p>\n

\u6df1\u5ea6\u94fe\u63a5(Deeplink)\u5bf9\u7528\u6237\u751f\u547d\u5468\u671f\u5404\u4e2a\u73af\u8282\u8fdb\u884c\u4f18\u5316\u6539\u5584\u8d77\u5230\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u66f4\u6709\u5229\u4e8e\u7528\u6237\u5feb\u901f\u589e\u957f\u3002<\/p>\n

\u6d3b\u52a8\u76d2\u5b50\u5982\u4f55\u5229\u7528Deeplink\u6280\u672f\u52a9APP\u5b9e\u73b0\u7528\u6237\u589e\u957f<\/p>\n

\u6d3b\u52a8\u76d2\u5b50\u662f\u4e00\u6b3e\u9488\u5bf9APP\u5e94\u7528\u7684\u6d3b\u52a8\u8fd0\u8425\u7ba1\u7406\u5de5\u5177!\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u6d3b\u52a8\u76d2\u5b50Deeplink\u529f\u80fd\u7684\u4e0a\u7ebf\u80fd\u8ba9\u8001\u7528\u6237\u5206\u4eab\u5e94\u7528\u5185\u7684H5\/\u62bd\u5956\u6d3b\u52a8\uff0c\u6d3b\u8dc3\u4e86\u8001\u7528\u6237\u7684\u540c\u65f6\u8d77\u5230\u4e86\u7528\u6237\u589e\u957f\u7684\u4f5c\u7528;<\/p>\n

\u6d3b\u52a8\u76d2\u5b50\u4e2d\u4f7f\u7528\u573a\u666f\u5982\u4e0b\uff1a<\/p>\n

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